Bangalore/Mumbai, India – 20 February 2025 – Acerpure India, a division of the global Acer Group, has introduced the Acerpure Chef 2-in-1 Flip Air Fryer, a sleek and versatile kitchen appliance designed for healthier and more convenient cooking. This all-in-one device seamlessly integrates air frying, grilling, and hot pot functions, making it a must-have for modern kitchens.

Available in elegant matte black and matte white, the air fryer not only enhances kitchen aesthetics but also delivers top-tier performance. Equipped with 360° Turboheat Air Fry Technology, it ensures even cooking with up to 80% less oil than traditional methods (based on lab testing, the Acerpure Chef 2-in-1 Flip Air Fryer reduces oil by 80% compared to traditional deep fryers when cooking frozen fries). With a 5.5L air fryer capacity and a 2.5L cooking pot, it caters to various culinary needs. The intuitive LED touch panel provides precise temperature control, ranging from 80°C to 200°C for air frying and 80°C to 220°C for the cooking pot, making it perfect for frying, grilling, baking, and sautéing.

The Acerpure Chef 2-in-1 Flip Air Fryer is crafted for seamless meal preparation, featuring five intelligent cooking modes that streamline the process. Designed for versatility, it caters to bachelors, married couples, and individuals on a diet by making soups, sautéing, and grilling effortless. The innovative flip mechanism enhances usability and prevents residue accumulation, ensuring hassle-free maintenance, while its durability is proven through over 3,000 flip tests. The borosilicate glass air fryer basket minimizes food odors, maintaining a fresh kitchen atmosphere. Certified by Germany’s LFGB and the U.S. FDA for food safety, the appliance meets the highest quality benchmarks. Thoughtfully equipped with an exclusive cooking pot lid, silicone clip, and anti-scald gloves, its user-friendly design supports effortless cleaning and adaptable cooking, making it perfect for everything from quick bites to elaborate meals.

Speaking on the launch, Mr. Vasudeva G, Director of Acerpure India, said, “At Acerpure, we are redefining home appliances with innovation, quality, and smart technology at the core of everything we do. As a new-age brand, we are thrilled by the overwhelming response from Indian consumers to our growing portfolio, including TVs, water purifiers, air purifiers, air circulator fans, hair dryers, and stylers. In just eight months, we have expanded into six product categories, a testament to our commitment to delivering cutting-edge, user-friendly solutions. The Acerpure Chef 2-in-1 Flip Air Fryer is another step in this journey, designed to make cooking healthier, easier, and more versatile. We aim to bring thoughtful innovations that enhance everyday living, making homes cleaner, safer, and happier.”

India, February 20, 2025: The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives on a monthly basis, according to new research from , the world’s largest professional network and leading B2B advertising platform. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure long-term impact of a campaign.

LinkedIn’s new ‘B2B ROI Impact’ research, which surveyed over 1,000 B2B marketers in the US, UK, France, and India, highlights the ongoing pressures that marketers face to demonstrate the impact of their work on company revenue. 84% of B2B CMOs in the country say that proving campaign return-on-investment (ROI) has become more important in the past two years.

Research shows that there are three key barriers B2B marketers face when demonstrating ROI – lack of standardised industry benchmarks and metrics, particularly for B2B campaigns (42%); difficulty in accurately attributing conversions to specific campaigns (39%), integration issues between different data platforms (39%); and lack of organisational alignment on metrics between sales and marketing (38%).

Sachin Sharma, Director, LinkedIn Marketing Solutions, Indi, says, “As proving ROI remains the core priority for Indian B2B marketers in 2025, their relationship with senior leaders will be in sharper focus. With 9 in 10 already using AI tools to improve campaign returns and measure ROI better, B2B marketers must work with leaders to prioritise ‘value metrics over volume metrics’. To do this, they must adopt the right AI tools that can help measure a campaign’s impact with greater precision – resulting in real business outcomes.”

Majority of B2B marketers say value metrics are stronger indicators of campaign success Although research finds that volume metrics, like Customer Acquisition Cost (CAC), Cost per Engagement (CPE), and Return on Ad Spend (RoAS) are some of the most frequently requested metrics from senior leadership, B2B marketers know that mindsets need to shift. Despite data showing that 46% of senior leaders in India are focused on RoAS, B2B marketers consider value metrics, like Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), as stronger indicators of campaign success.

Looking ahead into the next year, B2B marketers say that understanding buyer intent – a buyer’s likelihood to purchase – will be the biggest challenge in proving campaign effectiveness, signaling the criticality in effectively measuring qualified leads. As a result, over half (53%) of B2B marketers are pivoting to a buyer group marketing strategy to influence purchase decisions and drive conversions, and focusing on Customer Lifetime Value (CLV) in reporting.

96% of B2B marketers believe AI will have a positive impact on measurement. As the buying group continues to evolve and B2B marketers find it harder to reach the right decision-makers and prove campaign effectiveness, more than 9 in 10 B2B marketers in India believe AI will have a positive impact on measurement over the next five years.

And, 94% of B2B marketers also agree that they are seeing improved ROI when using AI to build and optimize campaigns. Research shows they are using AI to enhance audience segmentation and targeting (65%), drive predictive analytics for better lead scoring (61%), personalize content at scale (57%), and optimize ad spend and creative content in real time (55%).

When looking to the future, B2B marketers believe that over the next five years, AI will prove to be the most valuable in measuring ad effectiveness (62%); content creation and personalisation (60%); and predictive analytics (53%)

February 19, 2025 – JBI Aerospace and VIK-COMPOSITE GmbH, Germany have announced a strategic alliance to strengthen the Indian composite industry, with a sharp focus on Aerospace, Space, and Defence applications.

Jayanthi Bhagatha, Founder and CEO of JBI Aerospace, expressed enthusiasm for the partnership, stating, “VIK-COMPOSITE is committed to delivering tailored solutions that address complex challenges. Their emphasis on innovation, quality, and customer-centric solutions makes them an ideal partner. This collaboration will leverage joint efforts in manufacturing, material processing, and market strategies to advance the industry.”

Victoria Ruppel, Executive Director of VIK-COMPOSITE GmbH, Germany echoed this sentiment: “We are pleased to join forces with JBI Aerospace, a trusted and valuable partner in India’s Aerospace, Aviation, Wind Energy, Space, and Defence sectors. Their deep understanding of end-user requirements, combined with their market expertise, aligns perfectly with our mission to deliver high-quality composite manufacturing solutions.”

As part of its expansion strategy, JBI Aerospace is set to establish a state-of-the-art facility in India, aimed at reducing costs, shortening lead times, and addressing specific customer needs. This initiative will not only fortify support for the local composite industry but also enhance indigenous manufacturing capabilities through innovation and collaboration.