With Connections 2025, Trend Micro Leads Cybersecurity

Mumbai, 16 April 2025 – Trend Micro, a global cybersecurity leader, successfully concluded Connections 2025, its annual national partner summit, held from March 6th to 8th in Rishikesh. The three-day event brought together CXOs and senior leaders from key partner organizations, fostering strategic dialogue, collaboration, and shared learning in the serene setting of Rishikesh.

Centered on the theme “Accelerate into the Future with Proactive Security,” the summit spotlighted the pivotal role of channel partners in Trend Micro’s continued success. The event served as a platform to reflect on strong 2024 performance, discuss evolving market opportunities, and chart a forward-looking roadmap for 2025 and beyond.

In her keynote address, Sharda Tickoo, Country Manager for India & SAARC, emphasized the company’s long-standing commitment to the Indian market and the unmatched value of its partner ecosystem: “In an era increasingly defined by AI, adaptability is essential in today’s cybersecurity landscape. At Trend Micro, we remain committed to proactive security, customer-first innovation while leveraging security for AI and AI for security. With over two decades of leadership in India and a strong enterprise presence powered by Trend Vision One – our unified cybersecurity platform, we’re proud to be ranked the #1 Channel Security Vendor by Canalys for four consecutive years. Our revamped partner program and new go-to-market initiatives further strengthen our shared growth journey aligning seamlessly with our vision for the future of cybersecurity.”

A notable highlight was a fireside discussion with the customer CISO, providing valuable insights on the theme “Evolving Digital Banking Security and the Strategic Role of Partners.” Complementing this, a focused roundtable session enabled in-depth discussions with partners on enhancing revenue and profitability, optimizing go-to-market strategies, expanding market reach, and accelerating innovation to address future needs.

As part of its commitment to acknowledging exceptional contributions, Connections 2025 celebrated top-performing partners across multiple categories:

  • Top Performer of the Year 2024 – Wysetek Systems Technologists Pvt. Ltd.
  • Strategic Partner of the Year 2024 – Hitachi Systems India Pvt. Ltd.
  • Customer Excellence Award 2024 – Eventus Security Pvt. Ltd.
  • Commercial Partner of the Year 2024 – Gigabit Technologies Pvt. Ltd.
  • Accelerated Growth Partner 2024 – Intime Solutions
  • Breakout Partner of the Year 2024 – Niveshan Technologies India Pvt. Ltd.

Talking about Trend Micro’s vision for 2025, Himanshu Gupta, Sr Director – Government Business & Channels, India & SAARC stated, “Our vision for this year is clear; to drive greater customer satisfaction, accelerate platform adoption, and strengthen our channel ecosystem. By enhancing our partner experience and doubling competencies through the Ninja Program under Trend Campus, we’re committed to building a more proactive and resilient cybersecurity landscape together.”

Canalys Global Cybersecurity Leadership Matrix ranked Trend Micro as #1 among the 32 cybersecurity vendors for its commitment to channel partners, overall ease of doing business, quality of account management provided and the value of portals and tools. This recognition marks Trend Micro’s fourth consecutive first place for continued excellence and leadership in the channel. Together with its partners, Trend Micro protects one of the most geographically diverse customer bases in the industry, securing hundreds of thousands of enterprise customers across 69 countries.

Dubai Open House to Tackle Counterfeiting in MEA

Dubai, UAE/ New Delhi|16th April 2025: The Authentication Solution Providers’ Association (ASPA) will organize an Open House event on April 24, 2025, at Anantara Downtown Dubai, starting 5:00 PM onwards aimed at protecting consumers, businesses, and economies from the growing threat of counterfeit products. The event is open to solution providers, brand owners, regulators, and other stakeholders committed to enhancing product authenticity and trust across the Middle East and Africa (MEA) region.

The event will commence with a presentation by Mr. Manoj Kochar, President of ASPA, who will address the global challenges and advancements within the authentication sector. This will be followed by a region-specific insight from Mr. Ranesh Bajaj, Chairperson of ASPA’s MEA Chapter, offering a focused perspective on the Middle East and Africa. 

Counterfeit products, from pharmaceuticals to luxury goods, pose serious risks to public safety, businesses, and global trade. Fake and mislabelled goods erode consumer trust and could lead to stricter trade restrictions. At the event, experts will discuss the need for advanced traceability and authentication solutions, such as blockchain and AI-driven systems, to monitor supply chains and detect fraud. They will also emphasize the importance of adapting these technologies in rural areas where traditional methods still prevail and advocate for physical overt packaging to ensure authenticity is clear and accessible to all consumers.

This is not just about one sector or region—it’s about restoring trust in the products we use every day,” said Mr. Manoj Kochar, President, ASPA. “We are seeing greater international momentum around product authenticity, and this Open House is part of a larger push to connect efforts and expertise across borders. Collaborative action is essential if we want to ensure safer supply chains and protect consumers at scale.”

The initiative builds on ASPA’s earlier international engagement, including its 2024 event during Drupa in Germany, where over 40 delegates from various regions discussed global anti-counterfeiting strategies. The success of that interaction reinforced the need for focused regional engagement—especially in the MEA region, which plays a major role in global exports and is equally affected by the counterfeit trade.

“This Open House in Dubai is about bringing people together—solution providers, innovators, and brand protection experts—to be part of something larger,” said Mr. Ranesh Bajaj, Chairperson, ASPA MEA Chapter. “The MEA region has its own challenges and opportunities, and through this initiative, we hope to enable more voices to join the global fight against fakes, while also helping local businesses adopt best practices in authentication.”

Authentication and traceability technologies are no longer niche—they are essential tools in ensuring consumer rights, health, and economic security. Events like this help amplify these solutions, encourage collaboration, and pave the way for more informed and protected marketplaces. ASPA Invites Industry stakeholders to add their valuable presence and be a part of this Open house event.

MS Dhoni Backed Drone Startup Garuda Aerospace Secures Funding

16th April 2025, Chennai, India: Garuda Aerospace, India’s most valuable drone startup, has successfully raised ₹100 crores in its Series B funding round from Venture Catalysts (Vcats++), at a valuation of $250 million. This strategic infusion of capital marks a major milestone in Garuda Aerospace’s mission to bolster indigenous drone manufacturing and innovation. The fresh funds will significantly enhance the company’s capabilities in producing drone systems. The funds will also be allocated in scaling up its current production facility and fast-tracking the completion of a cutting-edge R&D and testing center dedicated to advanced defense drone design. This development not only strengthens Garuda Aerospace’s position in the Indian aerospace ecosystem but also aligns with the nation’s broader vision of achieving self-reliance in high-tech defense manufacturing.

Currently holding a robust portfolio of over 20+ patents, Garuda Aerospace has demonstrated a strong commitment to innovation and technological excellence in the fast-evolving drone sector. A dedicated portion of the newly secured funds will support the expansion of its intellectual property portfolio, further solidifying its position as a trailblazer in drone innovation and utilizing the funds towards producing a new design facility as well. This initiative underscores Garuda Aerospace’s strategic role in enhancing India’s defense and security capabilities through the development of cutting-edge, domestically engineered drone systems. Garuda Aerospace will continue to contribute meaningfully to the Atmanirbhar Bharat mission.

Agnishwar Jayaprakash, Founder and CEO of Garuda Aerospace, said, “This Series B funding is a defining milestone in Garuda Aerospace’s growth journey. It not only strengthens our capacity to scale manufacturing and innovation but also positions us to accelerate the development of next-generation drones technology. As we prepare for global growth expansion journey, this investment reinforces our commitment to building world-class, indigenous drone technologies that contribute to India’s economic progress, self-reliance in defense, and technological leadership on the global stage.”

Dr. Apoorva Ranjan Sharma, Co-founder and Managing Director of Venture Catalysts, said, “We are immensely proud to lead this landmark Series B funding for Garuda Aerospace. This investment is closely aligned with our strategy of supporting homegrown champions that have the potential to transform India’s technological landscape and create significant socio-economic impact. The role Garuda is playing in strengthening India’s indigenous defense manufacturing ecosystem, while also creating a global footprint, is something that truly excites us. We firmly believe that in the years to come, Garuda Aerospace will emerge as a global leader in drone technology, making India the drone hub of the world by 2030.”

Garuda Aerospace’s successful Series B funding of ₹100 crores signifies strong investor confidence in the company’s vision, technological prowess, and growth potential within the burgeoning Indian drone market. The Indian drone market is experiencing exponential growth, driven by increasing applications across agriculture, infrastructure, logistics, surveillance, and defense. With the government’s strong emphasis on promoting drone adoption and indigenous manufacturing through initiatives like the Drone Rules 2021 and the Production-Linked Incentive (PLI) scheme, the market presents a substantial opportunity. Garuda Aerospace has established a robust business model encompassing drone manufacturing, drone-as-a-service (DaaS) offerings, and pilot training. The company caters to a wide array of clients, including government agencies, agricultural enterprises, infrastructure companies, and defense establishments, providing tailored drone solutions for diverse needs. Garuda Aerospace continues working with local partners like Tata, HUL, Reliance etc for indigenization of drones.

iQOO Z10 — India’s Biggest Battery Smartphone Features

New Delhi, April 16, 2025: iQOO, the high-performance smartphone brand, announced that its latest powerhouse – the iQOO Z10, will go on sale starting April 16, 12 noon onwards at iQOO e-store and Amazon. Designed to deliver cutting-edge performance and breakthrough innovation, the iQOO Z10 series is crafted for college students who seek powerful connectivity, immersive entertainment, and all-day reliable performance. The series empowers users to megatask effortlessly, manage dynamic lifestyles , and stay connected with confidence throughout the day.

Customers can avail the following offers on the purchase of iQOO Z10 series from Amazon.in and iQOO e-store:

  • On the purchase of iQOO Z10, customers can enjoy a flat discount of INR 2000 with select ICICI & SBI credit/debit cards or an exchange bonus of INR 2000.
  • It is also coupled with no-cost EMI for up to 6 months

With the iQOO Z10, the brand introduced India’s Biggest Battery Ever— a massive 7300mAh powerhouse packed into an ultra-slim 0.789cm body. Paired with 90W FlashCharge technology, the iQOO Z10 powers up from 1% to 50% in just 33 minutes, delivering uninterrupted performance throughout the day.

Powered by the Snapdragon® 7s Gen 3 Mobile Platform and built on a flagship 4nm TSMC process technology, the iQOO Z10 has an Antutu score of over 820K+—making it India’s fastest smartphone in its segment. The iQOO Z10 features a 17.19cm (6.77-inch) Quad-curved AMOLED display with a 120Hz refresh rate and peak brightness of 5000 nits. It has an IP65 rating for dust and water resistance. On the camera front, the iQOO Z10 is equipped with a 50MP Sony IMX882 main sensor with OIS and a 32MP wide-angle front camera.

The iQOO Z10 runs on Funtouch OS 15 based on Android 15 and ensures long-term support with 2 years of Android updates and 3 years of security updates. The iQOO Z10 series brings smart AI-powered features like AI Erase, AI Photo Enhance, AI Note Assist, Live Text, Super Document and Circle to Search with Google.

Continuing iQOO’s commitment to ‘Make in India’, iQOO Z10 will be manufactured at vivo’s Greater Noida facility. Also, to offer a hassle-free after-sales service experience to its valued customers, iQOO customers can now visit any 670+ company-owned service centers across the country.

Redmi A5 Launched: Power Meets Affordability

Bangalore, 16 April 2025: Xiaomi India, a global leader in technology and innovation, today announced the launch of the Redmi A5, a breakthrough in the entry-level smartphone space. Featuring a 120Hz high-refresh-rate display, a 32MP AI dual camera system, and a smooth processor, the Redmi A5 delivers an immersive and efficient experience for users seeking advanced features. With a focus on design, reliability, and ease of use, the device elevates everyday smartphone usage without compromise.

Commenting on the launch, Anuj Sharma, Chief Marketing Officer, Xiaomi India, said, “The Redmi A5 reflects our ongoing commitment to pushing the boundaries of what users can expect from an entry-level smartphone. With the segment’s largest and smoothest 120Hz display, it offers an unparalleled level of visual fluidity, setting a new standard in the segment. Paired with a 32MP AI-powered camera and an all-day battery, the device ensures that users don’t have to compromise on performance or features. At Xiaomi, we continue to innovate with purpose—bringing powerful, reliable technology into the hands of those who rely on it most and delivering innovation for all.”

Designed for Immersive, Everyday Use

The Redmi A5 is built to deliver an immersive visual experience, featuring a large 6.88-inch HD+ display with Triple TÜV Rheinland certification for reduced eye strain and comfortable viewing, even during extended use. With a 120Hz refresh rate and 240Hz touch sampling rate, the device ensures ultra-responsive scrolling, smoother gameplay, and seamless content consumption. The 600 nits peak brightness enhances outdoor visibility, while the IP52-rated design provides added protection against everyday spills and dust. Enhancing usability, the side-mounted fingerprint scanner offers quick and secure access, and the bottom-firing speaker with 150% volume boost delivers powerful, crystal-clear audio—perfect for streaming, gaming, or video calls on the move.

Capture Every Moment with Clarity

The Redmi A5 features a powerful 32MP AI-enabled dual rear camera system, designed to capture every detail with striking clarity and color. On the front, the 8MP selfie camera delivers stunning self-portraits and smooth, high-quality video calls, making it the perfect companion for both work and play.

Power That Keeps Up With You All Day

The Redmi A5 is equipped with a robust 5200mAh battery that ensures all-day performance—whether you’re working, streaming, or staying connected on the go. To keep users powered up without delay, the device comes bundled with a 15W fast charger (worth INR 799) in the box. Running on Android 15, the Redmi A5 is built to stay relevant longer, with a promise of two years of software updates and four years of security patches, delivering a secure and future-ready experience for everyday users.

Max Factor Introduces Facefinity Highlighter Review

Get ready to glow effortlessly! Max Factor introduces the Facefinity Long Lasting Highlighter, a must-have beauty essential designed to give your skin a naturally radiant, healthy glow that lasts all day.

This lightweight, silky-smooth highlighter is crafted with a super-blendable formula, ensuring a seamless and mistake-proof application. Whether you prefer a soft, subtle glow or a bold, luminous finish, its buildable texture allows you to customize your look effortlessly.

Its ultra-light powder formula blends effortlessly into the skin, enhancing your features with a flattering, soft-focus effect. Plus, it’s suitable for all skin tones, making it the perfect go-to highlighter for everyone and a game changer for every beauty enthusiast.

Techindo Systems Bridges Rural India to Global Tech

In an era where digital transformation is reshaping industries, Techindo is setting a new benchmark by tapping into an often-overlooked demographic India’s rural youth. The company is focused on hiring unskilled non-IT individuals from Tier 2 and Tier 3 regions and training them for global IT exposure, creating a ripple effect of socio-economic upliftment.

Rahul Pandey, Founder of Techindo

Founded on the belief that “talent exists everywhere, regardless of location or background,” Techindo’s initiative aligns closely with the Government of India’s vision for rural development. “We’ve seen leaders from all walks of life rise out of rural India. They just need the right guidance and opportunity,” says the company’s founder.

Techindo’s mission is simple yet transformative: the right skills should reach the right people. The company has developed a unique framework to identify and train individuals in the technology landscape. Currently, Techindo has recruited employees from 7 states, with over 20 rural hires onboarded as part of a pilot project. Plans are underway to triple that number by the end of the year. Today, between 50–60% of Techindo’s total workforce hails from rural areas.

The company provides customized training based on initial assessments ranging from computer languages and application programming to AI/ML and UI/UX. The training duration typically spans 3 to 6 months, depending on the candidate’s dedication and grasping power. Graduates of these programs go on to work in roles such as software developers and UI/UX designers, contributing to sectors like real estate, healthcare, fintech, agri-tech, and digital marketing. Remarkably, Techindo boasts nearly 100% retention among its trained rural employees over the past four years.

 Success stories abound employees have transformed their lives by supporting their families, building homes, and funding the education and weddings of their siblings. These personal milestones are inspiring a new generation of rural youth to explore opportunities in the tech world.

Despite facing challenges such as communication barriers and a lack of dedicated workspaces, Techindo is proactively working to bridge these gaps. By offering equal pay for equal talent regardless of a candidate’s background the company is directly contributing to income parity and economic upliftment. “A skilled employee from a village earns the same as their urban counterparts,” affirms Rahul Pandey, Founder of Techindo.

Techindo is currently in a high-growth phase, eyeing a 50–60% growth rate over the next 3–5 years, with a vision to build a 500-member team. While there are no current collaborations with government bodies, the company is open to partnerships that can help scale its impact.

The founder emphasizes that if more IT companies adopt this approach, it will significantly contribute to India’s journey toward becoming a developed nation. Although change may not be immediate, over the next 8–10 years, this model can create new career avenues and shift the aspirations of rural youth.

By addressing a real, national challenge, Techindo is proving that inclusive innovation can drive both business success and social transformation.

PHDCCI: Falling CPI Inflation to Spur Private Consumption

Softening of CPI inflation will boast India’s private final consumption expenditure, the largest component of   GDP. It will further give comfort to RBI to reduce interest rates in the next bi-monthly MPC meeting, which will reduce industries debt burden, said Mr. Hemant Jain, President, PHDCCI, in a press statement issued here today.

The CPI inflation is trending downward with Y-O-Y change of 3.34% in March 2025 compared to March 2024, he said.

Vegetables, Eggs, Pulses & products, Meat & fish, Cereals & Products and Milk & products are were contributors to the decline, said Mr. Hemant Jain.

Moving ahead, CPI inflation is expected to remain well within the RBI’s target band due to predicted normal monsoon, and decreasing international crude oil prices. The crude prices is expected to be range bound between US$60 to US$65 per barrel in the short to medium term further boosting private final consumption expenditure and hence bolstering economic growth, said Mr. Jain.

A Doctor’s Touch, Twice Blessed

Kochi, 16th April, 2025: Dr. Mathew Jacob was all smiles as he gently guided baby Shikha’s tiny fingers over the rice spread on a bronze plate, marking her Vidyarambham (first letter ceremony). As she traced her first letters, little did she know that the very man guiding her hand was the same one who, two years ago, had held it while giving her a second chance at life through a life-saving liver transplant. What unfolded at Aster Medcity was far more than a ritual, it was a heartfelt celebration of a mother’s hope, a grandmother’s selfless sacrifice, a father’s silent strength, and medical brilliance that brought it all together.

Baby Shikha Anillal, the second daughter of CRPF Jawan Anilal and Vineetha SP from Kayamkulam, began showing alarming signs just a month after her birth, yellowing of the eyes, pale stools, and abdominal swelling. The worried parents rushed her to SAT Hospital, Thiruvananthapuram, where she was diagnosed with Biliary Atresia, a rare and life-threatening liver disorder in infants. At only 69 days old, she underwent the Kasai procedure in an attempt to restore bile flow.

Though the surgery offered a temporary reprieve, her condition worsened over time due to recurring episodes of cholangitis. Seeking the best possible care, her family arrived at Aster Medcity, Kochi, where her case was attended by Dr. Geetha Mammayil, Pediatric Medical Gastroenterologist. Recognizing the complexities of Shikha’s illness, Dr. Geetha immediately referred her to Dr. Mathew Jacob, Senior Consultant, –Hepato Pancreato Biliary & Abdominal Multi Organ Transplant. After a comprehensive evaluation, the team led by Dr, Mathew Jacob concluded that a liver transplant was the only hope for Shikha’s survival.

Initially, Shikha’s mother volunteered; however, her pre-transplant assessment revealed medical limitations preventing her from proceeding as a donor. This was when her maternal grandmother, Mrs. Prasanna Kumari, volunteered to donate a part of her liver—even though she had an incompatible blood type. With immense resolve and love, she underwent exhaustive testing and was ultimately found fit to donate.

On May 20, 2023, at just nine months old, Shikha underwent a live donor liver transplant at Aster Medcity. Shikha’s post-operative course was smooth, and she was discharged after 23 days, ready to embrace life anew.

“This is truly a blessed moment. It’s a reminder of what science and love, can achieve in transforming lives,” said Dr. Mathew Jacob, Senior Consultant –Hepato Pancreato Biliary & Abdominal Multi Organ Transplant.

The family living in Coimbatore came down to Aster Medcity for baby Shikha’s Vidyarambham ceremony as it their wish to have their daughter’s learning journey ceremonially begin under the guidance of Dr. Mathew Jacob.

Following the Vidyarambham, Dr. Mathew Jacob presented Gurudakshina to Shikha, marking the significance of the moment for both doctor and patient. Interestingly, the ceremony coincided with the birthday of Mrs. Prasanna Kumari, Shikha’s maternal grandmother and liver donor, and a small celebration was held at the Aster Medcity campus to mark the occasion, including a cake-cutting in her honour.

Aster Medcity CEO Dr. Nalanda Jayadev and Dr. Mathew Jacob also handed over ‘Vishu Kaineettam’-a traditional token of blessing and prosperity, to Shikha and her sister as part of the New Year custom.

The event was attended by members of Shikha’s family, along with doctors, nurses, and other staff of Aster Medcity.

Premiumisation Reshaping India’s Retail Landscape: Superior Grade Malls to drive 70% of New Supply in 2025-2026: Cushman & Wakefield Report

Gurugram, 16th April 2025 – India’s retail real estate sector is undergoing a structural transformation, driven by a new wave of premiumisation. With rising consumer aspirations, increased discretionary spending, and a significant shift in brand and developer strategies, the country is witnessing the emergence of a more sophisticated, experience-driven retail ecosystem.

realestate

According to Cushman & Wakefield’s latest research report, “Premiumisation of India’s Retail Sector – Upscaling, Upgrading and Evolving”, launched at MAPIC India Shopping Centre Summit & Awards 2025, over 70% of the 12.3 million sq. ft. (msf) of new Grade A mall supply expected over the next two years will be Superior Grade (Grade A+). This marks a significant upgrade in quality and experience across India’s upcoming retail infrastructure.

Of the 12.3 million sq. ft. of new Grade A mall supply projected across 2025 and 2026, 8.6 million sq. ft. will be Superior Grade—underscoring the sector’s shift from scale to quality. The superior-grade malls typically owned and operated by reputed developers or institutional investors are characterized by their high occupancy rates (more than 85%), upscale tenant mix, and service-rich environments.

India’s total Grade A mall stock stood at 61.5 million sq. ft. in 2024, with Superior Grade malls already comprising 63% (38.9 million sq. ft.) of the total. These malls are outperforming their peers, with stock-weighted average rents rising by 29% since 2019, currently averaging INR 315 per sq. ft. per month.

Metro cities like Delhi NCR, Mumbai, Bengaluru and Pune lead the Grade-A mall stock, with Delhi NCR alone accounting for 21.75 MSF. Superior grade assets within these metros are witnessing strong investor and retailer interest, driving rental growth and low vacancy rates of around 3-4%.

Evolving Lifestyles Fuel Demand for Premium Retail Spaces

The report attributes this shift to the rise of India’s affluent and aspirational middle class. With the country’s median age under 30, younger consumers are embracing lifestyle upgrades and experiential consumption. As digital-first premium brands transition to offline formats, they are increasingly choosing Grade-A malls or prominent high streets to establish physical footprints. This premiumisation has also impacted the mall leasing landscape as value brands are gradually losing share in superior malls, while lifestyle, premium, and luxury categories are gaining prominence.

Changing Retail Mix: Beauty, Athleisure and F&B Take Centre Stage

Premiumisation is also reshaping the brand mix and category spread within malls. The share of traditional anchors such as hypermarkets and cinemas is declining, while fashion, beauty, wellness, and experiential dining are emerging as key drivers of footfall and spend. Beauty & wellness, food & beverage (F&B), and athleisure have seen significant growth in mall footprints, driven by high trading densities and increased consumer engagement. The beauty and wellness segment has caught up well with premiumisation trend, having attracted immense patronage from consumers in the last 5-6 years. Today, it commands an average trading density in the range of INR 8,000 to 12,000 per month, making it a discerning segment for most mall managers. F&B, in particular, has evolved into the new anchor category, often driving footfall more effectively than traditional departmental stores. The report also notes a modest yet promising rise in jewellery and Consumer Durables Information Technology (CDIT) categories, reflecting India’s expanding appetite for premium experiences. Meanwhile, traditional anchors like hypermarkets and cinemas are witnessing reduced footprints as their value proposition evolves.

Retail Giants Reshape Strategies to Stay Ahead of the Curve

The report also outlines how large, listed retailers such as Aditya Birla Fashion, Reliance Retail, Shoppers Stop, and Tata Trent are adapting to this wave of premiumisation. Initiatives include the launch of premium private labels, omnichannel retailing strategies, digital-first store formats, and targeted expansion into Tier-II and Tier-III cities where rising incomes are fuelling lifestyle upgrades.

As the premiumisation trend matures, the role of mall management is expected to evolve significantly. Future-ready malls will not only focus on tenant curation but also integrate digital infrastructure, community engagement, sustainability, and design flexibility to stay relevant. The report underscores the need for developers and brands to align their strategies to tap into India’s evolving consumer landscape.

Premiumisation Across High Streets

Owing to limited space availability in superior grade malls, many brands choose to locate their stores in prominent highstreets across the top 8 cities over the last few years. Prominent highstreets include locations such as the Linking Road in Mumbai, Khan Market and Connaught Place in Delhi, M.G. Road in Bengaluru among others. Though these are considered unorganized supply in many ways, the prominent highstreets offer brands the benefit of direct visibility to passing shoppers. Over the years, prominent highstreets have seen their rentals surpass pre-COVID peak of 2019 and have been moving upwards gradually ever since, acting as testimony to the high demand for such spaces from premium retail brands.

Saurabh Shatdal, Executive Managing Director, Capital Markets & Head, Retail India, Cushman & Wakefield, said at the launch, “India’s retail landscape is evolving rapidly, and so are consumer aspirations. The rise of Superior Grade malls reflects a clear pivot from just scale to quality and experience. Today’s consumers are seeking curated, design-led environments where the brand experience is as important as the product itself. Categories like beauty, wellness, F&B, and athleisure—known for high engagement and trading density—are shaping this next phase of retail. The response from developers and brands shows a deep shift in strategy: toward sophisticated, digitally integrated, and future-ready retail formats that truly resonate with the country’s aspirational consumers.”