Shri Sudhanshu Ji Maharaj Leads Spiritual Shivir in Prayagraj During Mahakumbh

Prayagraj, India – Renowned spiritual leader, Shri Sudhanshu Ji Maharaj, has organized a special Shivir in Prayagraj during the auspicious Mahakumbh Mela. The Shivir is present at Plot 46, Sector 6 Naag Vasuki Road, Prayagraj from January 21st to 23rd, 2025, and February 4th to 7th, 2025. This Shivir is open to all the pilgrims who want to immerse themselves in spiritual activities.

This Shivir is organized under the guidance of Shri Sudhanshu Ji Maharaj and Dr. Archika Didi with an objective to connect with innerself and cleansing one’s soul by engaging in activities like morning Dip in the Sangam (confluence Yamuna, Ganga and Saraswati), accompanied by the chanting of Vedic mantras. Throughout this spiritual journey, attendees can engage in various divine activities including Yajna (sacred fire rituals), yoga sessions, meditation, satsang (spiritual discourse), storytelling, and the Amrit Ganga Maha Aarti (grand worship ceremony).

As part of his commitment to serving humanity, Shri Sudhanshu Ji Maharaj has also organized Bhandara (free community meal) and quilt distribution to the needy and Gau Pujan (cow worship) as a mark of reverence for all living beings.

Mahakumbh, a 45-day long spiritual event started with Amrit Snan on 14th January 2024 (Makar Sankranti) and will conclude on 26th February 2025. It is a time when followers of various deities come together under one umbrella showcasing the prowess of Sanatan Dharma.

Maharaj Ji believes that the event’s organization is flawlessly executed, showcasing a seamless blend of meticulous planning and spiritual devotion. He mentioned “This Mahakumbh is a rare celestial event that offers a profound opportunity for spiritual awakening and liberation. I would like to express my gratitude to Uttar Pradesh Chief Minister hon’ Shri Yogi Adityanath ji and hon’ Prime Minister Narendra Modi ji for their dedicated efforts in creating a world-class infrastructure for the Mahakumbh.”

The Mahakumbh Mela is not just a religious gathering; it is a cultural and social phenomenon that attracts millions of visitors from across the globe. Some of the prominent dignitaries and celebrities are also immersing themselves in the divinity of Mahakumbh. It is a testament to the enduring power of faith and the timeless traditions of India.

ITC Mangaldeep Unveils AR-Powered Devotional Journey at Maha Kumbh 2025

23rd January 2025: ITC Mangaldeep, India’s leading incense brand, is setting a bold precedent in devotional engagement by integrating cutting-edge 3D Augmented Reality (AR) technology to redefine spiritual experiences for the Maha Kumbh 2025. This innovative initiative offers devotees a virtual gateway to immerse themselves in the sacred rituals of the Maha Kumbh, bringing traditions like the Shahi Snaan (royal bath), Deep Daan (lamp offering), and Aarti (prayer ceremony) directly to their homes. By blending the timeless essence of faith with modern technology, ITC Mangaldeep not only enriches devotion but also broadens access to one of the world’s most revered spiritual gatherings.

Occurring once every 12 years, the rare and revered Maha Kumbh is the largest spiritual convergence on Earth, where over 400 million devotees are expected to unite in 2025 for a collective celebration of faith. Recognizing that millions may not be able to participate physically, ITC Mangaldeep’s AR-powered initiative bridges the gap, ensuring the transformative spirit of the Maha Kumbh reaches every corner of the world.

Through an exclusive AR experience, ITC Mangaldeep introduces a personalized devotional filter that allows users to create unique Maha Kumbh souvenirs. Devotees can virtually participate in the rituals, capture their spiritual moments, and share them with loved ones, spreading the divine energy beyond the sacred grounds.

Adding to this innovation, Mangaldeep is organizing a hybrid Deep Daan ceremony, where virtual offerings made by AR users are physically carried to the Ganges each week. This seamless integration of digital and physical realms creates a deeply personal connection, ensuring that the essence of the Maha Kumbh is experienced both individually and collectively.

Commenting on the initiative, Mr. Gaurav Tayal, Divisional CEO, Matches and Agarbatti Division, ITC, said, “The Maha Kumbh is more than an event; it is a profound confluence of faith, tradition, and, spirituality. At ITC Mangaldeep, we are honored to bring this sacred experience closer to millions who may not physically attend. Our AR initiative goes beyond bridging distances—it deepens the connection between tradition and innovation, ensuring the divine reaches all, irrespective of boundaries.”

ITC Mangaldeep’s initiative reaffirms its commitment to innovation, inclusivity, and cultural preservation by blending ancient traditions with modern technology. By enabling universal access to the Maha Kumbh, the brand positions itself as a harbinger of transformative spiritual experiences, elevating the connection between devotees and the divine.

With this pioneering campaign, ITC Mangaldeep empowers audiences to engage with the Maha Kumbh like never before, offering a first-of-its-kind AR journey that captures the spirit of devotion in the digital age. This initiative is a testament to how technology can amplify faith and tradition, inspiring a new era of spiritual engagement.

ISACA Survey Highlights Growing Stress Among India’s Privacy Professionals Amid Compliance Challenges

Bangalore, India, January 23, 2025: ISACA, the leading global professional association dedicated to advancing careers in digital trust, has released its State of Privacy 2025 survey report, highlighting increasing stress levels among privacy professionals in India and worldwide. Despite progress in privacy staffing and strategic alignment, professionals continue to face mounting pressures amid a rapidly evolving compliance and risk environment.

The global survey, which gathered insights from over 1,600 professionals, including 126 from India, reveals that 53% of privacy professionals in India find their roles more stressful than five years ago, with 29% experiencing a significant increase in stress levels. The primary stress drivers include the rapid evolution of technology (76%), compliance challenges (67%), and resource shortages (57%).

The report highlights critical challenges in India’s privacy landscape, particularly in training and data security:

  • Data Breaches & Leakage: 42% of respondents globally identified data breaches as a concern, compared to 49% from India.
  • Lack of Training: 47% of respondents worldwide cited inadequate training as a major issue compared to 53% from India.
  • Training & Awareness Gaps:
    • 49% of global respondents said privacy training is included in new hire programs, compared to 53% from India.
    • For global and India-based respondents, 6% of each reported no privacy training.

These figures indicate a pressing need for enhanced training and awareness programs in India to mitigate privacy risks effectively.

A Challenging Landscape

Indian respondents identified three primary challenges affecting privacy programs: a lack of competent resources (46%), managing risks associated with new technologies (40%), and unclear mandates, roles, and responsibilities (37%). Resource allocation remains a mixed landscape, as 44% of Indian respondents believe their privacy budgets are appropriately funded, while 36% globally perceive underfunding as a concern. Encouragingly, 51% of Indian respondents anticipate a budget increase in the coming year. There are some challenges that come with hiring , with 70% stating that expert-level privacy professionals are the hardest to recruit.

Additionally, privacy professionals struggle with compliance clarity, as only 37% of India-based organizations find it easy to understand privacy obligations, while 19% consider it difficult.

Respondents from India also provided insights into their most common privacy failures, listing lack of training or poor training (53%), data breaches (49%), not performing a risk analysis (43%) and non-compliance with applicable laws and regulations (43%) in the top three.

“As India’s digital economy expands, organizations must tackle skill shortages, evolving compliance demands, and emerging technology risks. Prioritizing continuous training, privacy awareness, and privacy by design is crucial to strengthening compliance, mitigating risks, and fostering long-term digital trust, positioning organizations for sustainable success in an increasingly data-driven world.” says RV Raghu, director, Versatilist Consulting India Pvt Ltd, and ISACA India Ambassador. Bright Spots

Despite these challenges, the research highlights several encouraging trends. While the median privacy staff size has seen a slight decline from the previous year, fewer respondents report understaffing in technical and legal/compliance roles, indicating some progress in workforce stabilization. Additionally, 81% of Indian respondents affirm that their privacy strategy aligns with organizational objectives, and 63% believe their boards of directors adequately prioritize privacy. Indian organizations are also demonstrating a strong commitment to compliance, with 89% leveraging frameworks or regulations to manage privacy and 69% enforcing documented privacy policies and procedures. Twenty-nine percent of Indian organizations believe they are unlikely to experience a material privacy breach in the next 12 months.

Privacy by Design as a Differentiator

The survey underscores the importance of privacy by design, with 76 percent of Indian respondents practicing this approach when building new applications and services. Enterprises that integrate privacy into the engineering process report:

The survey found that enterprises based in India that always practice privacy by design are more likely to:

  • Have high confidence in their privacy teams (68% versus 48% total in India)
  • Believe their technical privacy area is appropriately staffed (52% versus 45% total in India)
  • Believe their boards of directors prioritize privacy (77% versus 55% total in India)

“When privacy is aligned with business objectives, integrated with a privacy by design approach, and viewed as both an ethical and compliance responsibility, organizations stand to gain tremendous value,” says Safia Kazi, ISACA Principal, Privacy Professional Practices. “Enterprises must prioritize and advance their privacy programs by leveraging emerging technology, frameworks, training, and best practices to keep pace with the evolving digital landscape.”

Bank of Baroda Connects with Over 348,000 Farmers Through ‘Baroda Kisan Pakhwada’ 7th Edition

Mumbai, January 23rd, 2025: Bank of Baroda (Bank), one of India’s leading public sector banks, concluded the 7th edition of its flagship rural outreach programme, ‘Baroda Kisan Pakhwada’ on a high note. Through the fortnight-long initiative, the Bank connected with over 348,000 farmers across the country and cumulatively sanctioned agri loans of over Rs 3,300 crore. Through a combination of mega kisan melas, choupals, health camps and other drives, the Bank showcased its strong ties with the agricultural community.

As a part of the Baroda Kisan Pakhwada programme, Bank of Baroda organised outreach events across its 22 zones and 119 regions pan-India, with the ‘Baroda Kisan Rath’ travelling across the country to raise awareness and to share information on the Bank’s agriculture lending products & services as well as Government initiatives, such as lending schemes under the Atmanirbhar Bharat Package, micro insurance, social security schemes etc. The Bank also felicitated progressive farmers, entrepreneurs and customers for their contributions to the sector.

This year’s theme focused on leveraging technology to empower Indian farmers and the Bank introduced two digital initiatives – the Digital Baroda Kisan Credit Card (BKCC) and Digital Gold Loan to facilitate seamless access of credit to farmers.

Speaking on the occasion, Shri Lal Singh, Executive Director, Bank of Baroda said, “The success of Baroda Kisan Pakhwada underlines our unwavering commitment to India’s agriculture community. Through our digital initiatives like Digital BKCC and Digital Gold Loan, our aim is to simplify access to credit, making banking services more accessible and convenient for farmers. Through the Baroda Kisan Pakhwada, we have helped create a strong awareness on the range of offerings available with the Bank, thus empowering farmers to take advantage of financial schemes that will fuel their growth.”

Summercool Group Enhances Brand Visibility During Maha Kumbh with Creative Marketing

23 January 2025: Summercool Group, the parent company of Summercool Home Appliances Ltd. and Thermocool Home Appliance Ltd., is proud to announce their strategic advertising initiatives with Indian Railway, Prayagraj city authorities, and Kumbh authorities, enhancing the brand presence during the sacred Mahakumbh Mela. By committing to the “Make in India” and “Vocal for Local” initiatives, Summercool Group embarked on an advertising initiative that reflects its dedication to innovation, community, and cultural heritage.

Summercool has partnered with Indian Railways for train body branding on local UP trains connecting Uttar Pradesh. The vibrant and engaging branding on these trains reaches thousands of passengers daily, fostering a sense of pride and support for locally manufactured products and manufacturers.

Along with that, the brand has showcased its brand advertisement on approx 500 boats at Kumbh Mela, providing a convenient way for pilgrims to reach Sangam Ghat for the sacred bath. Furthermore, massive advertising hoardings have been placed at all entry and exit locations of Kumbh Mela, as well as across Prayagraj city, to maximize exposure and ensure the brand’s presence during the pilgrimage.

Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Ltd., said, “We are thrilled to be a part of this holy Mahakumbh Mela to connect with a diverse and vast audience of India coming from different regions and places. The Mahakumbh, recognized as one of the largest human gatherings globally, offers a unique platform for businesses like us to connect directly with millions of people as their customers. Our marketing initiatives during kumbh align with the government’s vision of promoting and supporting locally manufactured products and contributing to India’s economic growth. By supporting PM Modi’s ‘Make in India’ and ‘Vocal for Local’ initiatives, we are not only enhancing our brand presence but also encouraging consumers to choose homegrown solutions and support them.”

Summercool Appliances has been a trusted name in Uttar Pradesh for years, offering an array of affordable, high-quality, and energy-efficient home appliances designed to cater to the evolving needs of every Indian household. With this campaign, the brand underscores its mission to blend tradition and technology, providing sustainable and innovative solutions.

Adani Skill Development Centre conducts first port training with international participants

Nellore: 23rd January 2025: Adani Skill Development Centre (ASDC), the skilling arm of Adani Foundation, celebrated a significant milestone recently with the culmination of a 90-day training program at Krishnapatnam port. This is the first time that international participants joined ASDC’s maritime training course, which embodies the spirit of Vasudhaiva Kutumbakam — The World is One Family. The batch comprised 10 trainees from Tanzania and 20 students from India, creating a diverse and enriching learning environment.

“The achievements of our Tanzanian trainees exemplify our belief in Vasudhaiva Kutumbakam. This initiative reinforces our mission to empower individuals across borders and build a skilled workforce equipped for the challenges of modern maritime industries,” Mr Jatin Trivedi, CEO, of ASDC, said.

Launched in October 2024, the port training programs were designed to equip participants with world-class maritime skills. The curriculum is a mix of theoretical and practical modules on industry-grade simulators. The program trains participants in rubber-treated gantry (RTG) crane operations, heavy motor vehicle (HMV) driving, and marine engine and mechanical systems (MEMS).

“The training program was more than just learning for us. From mastering RTG cranes to understanding the details of port operations, we’ve gained skills and confidence that will shape our future,” Frank Daud Mgendi, a Tanzanian trainee, said.

Tanzania resident Lameck Rojas Kidasi said this was his first visit to India. “Coming to India and getting a chance to learn and work along with other students was so much fun. I am very excited about future opportunities,” he said.

A certification ceremony for the students was held at the Krishnapatnam facility and Mr Vijay Singh Rathod, dry cargo head at Adani Krishnapatnam Port Limited (AKPL), was the chief guest for the event. Mr Koushal Singh, head of safety and environment, AKPL, and Mr Siddharth, head of marketing, AKPL, were the guests of honor.

ASDC’s Krishnapatnam facility, spanning over 20 acres and offering 21 simulation-based programs, is a hub of excellence in skilling. Since 2016, ASDC has trained over 1,60,000 youth, with 68% securing sustainable livelihoods, collectively generating an economic impact exceeding Rs 1,400 crore annually.

Sony SAB Artists Salute the selfless heroes of our nation this Republic Day

Sony SAB

Mumbai, January 23, 2025: Republic Day is an important day in the lives of every Indian. It is the day the Constitution of India took effect in 1950. On this occasion, the actors of Sony SAB come together to express their heartfelt gratitude to the brave soldiers who selflessly serve the nation, ensuring the safety and security of the citizens. As India celebrates the spirit of unity, democracy, and freedom, noted artists – Sumit Kaul, Sumeet Raghvan, Pankaj Berry, Jayesh Bharbhaya, and Sachin Parikh, known for spreading smiles and positivity through their shows, take a moment to salute the tireless efforts of the brave heroes serving the nation.

Sumeet Raghvan who plays the role of Rajesh Wagle in Wagle Ki Duniya-Nayi Peedhi Naye Kissey, said, “Growing up, I remember hearing countless stories of how our soldiers faced unimaginable challenges at the border, battling extreme weather conditions and unpredictable threats, all while maintaining an unwavering sense of duty. As we celebrate Republic Day today, it’s hard not to reflect on their sacrifices. Because of their dedication, we can live in a free, peaceful country. Every day they inspire me, reminding me that true courage often comes in the quiet moments, far from the spotlight. Thank you to our soldiers for being the silent warriors of our nation. Jai Hind!”

Sumit Kaul who plays the role of Girgit in Tenali Rama said, “There’s a story I once heard from a retired soldier who served at the Siachen Glacier—he spoke about the sheer isolation and brutal cold, yet he carried on because he knew it was his duty to protect the nation. As we observe Republic Day, I think of all those who do not get the recognition they deserve, but who continue to serve with integrity and valor, day in and day out. They are the unsung heroes, defending not only our borders but also our Constitution’s very spirit. We owe them everything. Jai Hind!”

Jayesh Bharbhaya who plays the role of Dilip Patel in Pushpa Impossible said – “On this Republic Day, I think about an old family friend of mine, a war veteran, who once told me: ‘When you’re on the battlefield, you realize that nothing in life matters more than the safety of your fellow soldiers and the love for your country.’ It’s their unspoken camaraderie, their deep commitment to something greater than themselves, that makes them the true pillars of our nation. As we celebrate today, I remember those who have stood tall, faced immense adversity and made the ultimate sacrifice. Their courage and resilience are what make India truly strong. Jai Hind!”

Sachin Parikh who plays the role of Manish Parekh in Pushpa Impossible – “I once had the honor of speaking with a soldier who had spent years in the coldest, most remote corners of our borders. He shared with me how he would write letters home, but not once did he complain about the harsh conditions. His sense of duty was unwavering. This Republic Day, I think of him and all the soldiers who serve selflessly, far away from their families. Their sacrifices ensure that we, as civilians, continue to live in peace and harmony. Their quiet strength is a constant reminder of what true patriotism is. Jai Hind!”

Pankaj Berry who plays the role of Tathacharya said, “Today, we extend our love and respect to our brave soldiers who stand at the border day and night, safeguarding our nation and its values. Your dedication and selflessness are the foundation of our freedom, and we thank you for your immense service to our country. I salute you all. Jai hind!”

I’d love to be known as a singer– says Sweet dream starrer Mithila Palkar

What if your dreams held the key to a connection you never imagined? Disney+ Hotstar, in collaboration with Jio Studios and Mango People Media, is set to take audiences on a one-of-a-kind journey with Sweet Dreams, streaming from January 24, 2025. Directed by the visionary Victor Mukherjee, the film weaves an extraordinary tale of two strangers linked by the surreal world of dreams. With a star-studded cast featuring Mithila Palkar, Amol Parashar, Meiyang Chang, and Sauraseni Maitra, Sweet Dreams is brought to life under the expert production of Jyoti Deshpande, Neha Anand, and Pranjal Khandhdiya.

The film’s soulful soundtrack, composed by the talented team of Mukund Suryawanshi, Shubham Shirule, Dev Arijit, and Akashdeep Sengupta, perfectly complements its dreamy, whimsical tone. Adding to this musical magic is the multi-talented Meiyang Chang, who, along with being an actor, is also an accomplished singer—a gift that shines through in his portrayal of Kenny.

Mithila Palkar, who plays Dia, brings a deeply relatable and grounded charm to her character. Dia is an artist, a singer, and a songwriter, attributes that resonate with Palkar’s love for music. In a candid conversation, we asked Mithila about the striking similarities between her character and herself, particularly her passion for music.

When asked if she secretly aspires to be a singer-songwriter, Mithila said with a smile, “Why secretly? I’d love to be known as a singer! For now, I think I’d just like to admit that I’m someone who can sing. And there’s a big difference between that and being a ‘singer.’ Being a singer takes a lot of practice and dedication. The day I start truly putting in that effort into this art form, which is so close to my heart, is the day I’ll begin my journey as a singer.”

Interestingly, Mithila gets to fulfill this dream in the film Sweet Dreams, where she steps into the shoes of a pop singer. In a show-stopping moment, she performs to a packed crowd, pouring her heart into the music and bringing her character’s—and perhaps her own—musical aspirations to life.

As the film navigates through the twists and turns of serendipitous dreams and the growing bond between Kenny and Dia, the underlying message resonates: chase your dreams, but don’t lose sight of what’s real. Perhaps the real dreams are not those that come to us in the dead of night, but the ones we pursue with open eyes, right in front of us. Kyunki reality itni bhi buri nahin hoti.

Axis Bank partners with Marg ERP to streamline Banking and Accounting Solutions

Nagpur, January 2025: Axis Bank, one of the largest private sector banks in India, partners with Marg ERP, a prominent player in integrated business applications, to provide simplified business banking solutions to small and medium enterprise (SME) customers. The aim is to seamlessly bring accounting and banking solutions at one place, and ensure that customers don’t need to toggle between accounting and banking applications.

This collaboration empowers Axis Bank current account holders to connect their Business accounts directly with Marg ERP software, creating a unified platform for managing all banking transactions such as NEFT, RTGS, IMPS, and more. Axis Bank current account holders can simply log in to Marg ERP, select the necessary bills, and process payments through their connected Axis Bank account.

With this connected banking solution, businesses can automate their banking processes, enhance fund-flow control with real time account balances, manage payments and reconciliation, and enjoy a wide range of features directly from their ERP system.  This integration eliminates the need for manual data entry and reduces accounting errors, as transactions are automatically fetched from the ERP. Real-time visibility of bank balances and transaction statuses on the accounting software enables swift decision-making.

With the key features of the Axis Bank-Marg ERP Integration, customers can:

  • Simplify the work of reconciling payments into bank accounts with Auto-Bank Reconciliation
  • Initiate real-time direct payments through Marg ERP software via different payment options like NEFT, RTGS, IMPS and Intra bank fund transfers
  • Schedule recurring payments as per the business requirements
  • Stay updated on the status of payments with integrated banking options
  • View the bank statement; download and organize reports to make informed business decisions
  • Automate Ledger Entry

On the partnership, Vivek Gupta, President & Head – Wholesale Banking Products, Axis Bank commented, “This Partnership with Marg ERP is a testament to Axis Bank’s unwavering commitment to serve our SME clients better by harnessing cutting-edge technology and delivering integrated, customer-centric solutions. With secure and seamless integration of banking functions with Marg ERP, we are making it simpler for our customers to manage their financial operations with high efficiency and agility, while making quick well-informed decisions on growth. This initiative is a continuation of our ongoing efforts to significantly improve the digital experience of our clients.”

Commenting on integration, CMD & Founder Thakur Anup Singh from Marg ERP said, This tie-up with Axis Bank is a milestone for B2B businesses across the region as it provides them with advanced digital banking solutions that will streamline their business operations. The partnership is well aligned with the government’s ongoing efforts to promote digitalization and drive economic growth. This collaborative effort, focusing on a simple, integrated business and banking offering, is expected to bring positive outcomes for regionally headquartered MSMEs, from major centres to the more remote districts.”

Reflective of Axis Bank’s commitment to innovation and digital excellence, this partnership equips businesses with advanced digital tools at no extra cost.

Lg Launches Premium Flagship Soundbars In India

New Delhi, 23 January 2025 – LG Electronics India Limited announced the launch of its new Soundbars – the LG S95TR and LG S90TY with Wireless Dolby Atmos® and true wireless rear surround speakers. Designed to improve home entertainment with good sound quality, innovative features, and a sleek, modern design, these models offer a synergy with LG TVs, ensuring an improved cinematic and audio experience.

LG’s S95TR Soundbar has 810W of power output, and this flagship model contains 17 precisely arranged speakers, orchestrating an enveloping surround sound experience. Its acoustic brilliance elevates the three-dimensional soundscape, broadening the horizon of the soundstage while delivering crystal-clear dialogue.

Commenting on the launch Brian Jung, Director, Home Entertainment LG Electronics India said, “The introduction of our flagship soundbars marks a significant step in our commitment to delivering technology that improves home entertainment for our customers. These soundbars are designed to offer an immersive audio experience with features such as a center-up-firing speaker, 3D Spatial Sound Technology, and wireless connectivity with LG TVs. We have combined performance with innovations to meet the evolving needs of Indian consumers.”

Key features

The LG S95TR features 9.1.5 channels with 5 up-firing speakers upgraded tweeters and integration of passive radiators. With this, the Soundbar pushes the low-frequency response down to an earthy 120Hz for balanced sound, and refined tweeters ensure that the highest frequencies are delivered with clarity for an improved audio experience. WOWCAST enables the Soundbar to connect wirelessly to select LG TVs, making the enjoyment of cinematic technologies like wireless Dolby Atmos and DTS: X®2 easier. LG’s WOW Interface provides an intuitive and user-friendly way of navigating through LG TV sound settings and, with the press of a button, utilizing LG’s WOW Orchestra technology. This alliance between the Soundbar and select LG TV orchestrates a fusion of audio channels, expanding the soundstage and adding layers of depth that improve the auditory imagery. LG’s 3D Spatial Sound Technology applies channel analysis through a 3D engine to captivate listeners with lifelike sound and an immersive sense of space. In addition, LG AI Room Calibration assesses the room’s environment and fine-tunes the settings to enhance the audio in harmony with the room’s acoustics. The AI Room Calibration introduces an extended capability to calibrate the audio of rear surround speakers, improving audio immersion and providing flexibility for installation.

The LG S90TY, on the other hand, offers a 5.1.3 channel setup with a 570W output. While it also features the center up-firing speaker, it does not include the wireless rear surround speakers found in the S95TR.