India’s heart once again beats to the iconic ‘Namak ho Tata Ka…Tata Namak’ jingle

National, 2nd June 2025- Inspired by the overwhelming consumer love for its ‘Namak ho Tata ka… Tata Namak’ campaign last year, India’s No.1 iodized salt brand, Tata Salt, returns with a fresh new edition of Namak Ho Tata Ka… Tata Namak’. This 2.0 version builds on the deep emotional connect forged with households across the country, reimagining the iconic jingle to spark renewed love, connection, and purpose.

The new campaign features eight heartwarming and playful brand films, that elevate the nostalgic melody while delivering a powerful message: Tata Salt, with the right amount of iodine, supports children’s mental development, building a sharper generation for future. Reinforcing its position as Desh Ka Namak, the campaign celebrates Tata Salt’s unmatched product trust and functionality in an entertaining, engaging, and musical format.

Conceptualized by Ogilvy, the multi-asset campaign captures slice-of-life moments, from lullabies and classrooms to kitty parties, weddings, and everyday family scenes, portraying Tata Salt as an inseparable part of Indian homes.

The films reflect everyday life across Hindi heartland families, expressive Bengali homes, and emotionally rich Marathi households. The storytelling also resonates across generations, celebrating real, authentic moments.

In one film, a teacher uses a nostalgic jingle to teach the importance of iodine in a familiar school setting, blending education with emotion. Another showcases a lively Hindi-speaking household, where Tata Salt quietly supports every culinary tradition and loving exchange. With its nostalgic yet catchy tune, the campaign proudly reaffirms Tata Salt as Desh Ka Namak, reaching millions with its rhythm and timeless message with the initial release of four films during IPL.

Commenting on the campaign, Ms. Deepika Bhan, President – Packaged Foods, Tata Consumer Products Ltd., said,  This is a beautiful, natural follow-up to our last year’s campaign, presenting the iconic jingle again in a refreshing way. ‘Desh ka Namak’ is more than just an emotion, it’s a promise built on quality, integrity, and generations of trust built over four decades. This campaign will deepen our bond with consumers and reaffirm our commitment to happiness, and trust in every home.

Anurag Agnihotri, Chief Creative Officer – Mumbai & Kolkata, Ogilvy, added, Tata Salt wanted to tell people about building sharper minds through iodine addition. But how do you make something as vital as child’s mental development impossible to ignore? So, we turned to the 80’s, an era that made everything unforgettable through a jingle. We took our iodine story, dressed it in 80s flair, and sent it through every corner of Indian life, from vidaais, to classrooms to kitty parties. This is our love letter to a golden era of advertising, reimagined for today’s India.”

Shankar Fenestrations & Glasses Redesign Aluminum Sliding Door with Smart Modifications

GhaziabadShankar Fenestrations & Glasses redesign  innovative aluminum sliding folding doors with a modern approach to architectural glass and door solutions. These doors are developed to gratify the contemporary, fundamental architectural needs of large apertures in both residential and commercial environments.

It has a sliding folding system that represents a great fusion of innovation, aesthetics, and performance. It is for large openings that fold completely to the wall to offer 100% clear openings, thus converting spaces for unobstructed views and a smooth connection between indoors and outdoors. Under artistry and precision, the door system is elegant yet easy to use and maintain. That is why it is considered an elegant and practical solution for homeowners and architects. The door comes in different sizes, allowing customization for diverse project requirements.

Mr. Dinesh Chandra Pandey, Founder of Shankar Fenestrations & Glasses, said:

“We are excited to reveal an enhanced version of our aluminum sliding folding door. It is not a new product but a genuine evolution of our existing system, equipped with new features and the latest technology. Given lifestyles are now rapidly changing, its needs and architectural demands are ever-evolving, we continuously strive to make our products more relevant, and this latest enhancement is one step in that direction. It is performance, look, or functionality for our customers.”

With top-notch sealing capabilities, the created aluminum folding sliding door therefore takes the waterproofing property to the next level. A multi-point locking system is provided to the door to augment security and sealing; double sealing with EPDM gaskets strengthens thermal and acoustic insulation, having a great effect on silence, dust, and pollution barriers. This system was made for balconies, verandas, and a well-working beauty on French windows in any space.

ATM – All Things Mango Takes Over Reach 3Roads: A Fruity Fiesta in Association with Sodhi’s Super Market Delights Visitors

Gurugram, May 30th 2025Reach 3Roads in Sector 70, Gurugram, came alive with the vibrant hues and irresistible flavours of summer during ATM – All Things Mango, a delightful tribute to the king of fruits held in association with Sodhi’s Super Market. The event offered a unique blend of taste, entertainment, and community fun.

The destination buzzed with enthusiastic families, curious kids, and mango lovers of all ages. Visitors enjoyed mango-themed workshops and painting activities, keeping the little ones creatively engaged. Meanwhile, attendees explored an exotic collection of over 50 varieties of mangoes, specially curated and showcased by Sodhi’s Super Market.

A major highlight was the mango mocktail counter, where guests sipped on refreshing blends crafted from the freshest seasonal picks. The excitement continued with lively competitions like the mango-eating contest and the “Guess the Mango Variety” quiz, which saw cheerful participation from all age groups.

Adding rhythm to the flavourful affair was a live band performance that kept the atmosphere buzzing with energy and festivity. With the scent of mangoes in the air, laughter echoing around, and music lifting spirits, the event offered a truly memorable summer experience.

ATM – All Things Mango was more than just an event — it was a celebration of flavour, togetherness, and the vibrant community spirit that makes Reach 3Roads a destination of choice.

Stylework’s Master Service Agreement Proves Transformational for Enterprise Workspace Management

Delhi, India – 30, May 2025: Stylework, a leading flexible workspace aggregator, announced the continued success of its revolutionary Master Service Agreement (MSA), a pioneering solution that has been simplifying workspace operations for enterprises and vendors across locations.

Introduced as part of Stylework’s long-term vision to enable smarter, scalable workspace management, the MSA has consistently delivered operational efficiency, administrative ease, and strategic flexibility to its growing base of enterprise clients. By centralizing workspace agreements and integrating them into a seamless digital interface, the MSA has emerged as an indispensable tool in the era of hybrid work.

Stylework’s Master Service Agreement (MSA) is helping 50+ enterprises and vendors to enhance operational efficiency, reduce administrative overhead, and scale workspace strategies providing transformative solutions, enabling businesses to streamline workspace management across locations.

Integrated into Stylework’s proprietary enterprise dashboard, FlexBoard and MSA through the “Import Membership” feature allows companies to list, track, and optimize existing workspace memberships in one place. This streamlined approach removes the logistical friction of managing 20+ contracts and vendor relationships, replacing it with a unified, intuitive system.

Sparsh Khandelwal, Founder & CEO of Stylework said, ““As our enterprise footprint expanded, we recognized the need for a scalable and unified approach to managing multiple workspaces. The MSA was our answer and today, it has become a cornerstone of our enterprise offering, enabling clients to manage their workspace strategies with greater clarity, speed, and control.”

Key Benefits Experienced by Enterprises Using Stylework’s MSA:

  • Consolidates multiple operator contracts into a single, organization-wide MSA. 
  • Track workspace usage, billing, and renewal cycles from a single dashboard. 
  • One-click options to update, scale, or pause workspace memberships. 
  • Streamlines financial and legal workflows by unifying vendor relationships under one contract. 

MSA has not only streamlined operations but has also positioned Stylework as a trusted partner for enterprises looking to drive efficiency in their workspace strategy. By bridging operational gaps and offering a scalable model, Stylework continues to redefine how companies approach flexible work environments.

Honda Motorcycle & Scooter India Launches 50th Anniversary Gold Wing Tour

Mumbai, 30 May 2025: Celebrating half a century of iconic touring excellence, Honda Motorcycle & Scooter India (HMSI) today announced the launch of 2025 Gold Wing Tour – the 50th Anniversary Edition. As this legendary nameplate turns fifty, the Gold Wing Tour continues to set the benchmark in luxury touring. Bookings for the same are now open and it will be exclusively sold via the company’s premium BigWing Topline dealerships. The 50th Anniversary Honda Gold Wing Tour has been priced at Rs. 39.90 lakh, ex-showroom Gurugram (Haryana).

Announcing the launch, Mr. Tsutsumu Otani, Managing Director, President & CEO, Honda Motorcycle & Scooter India, said, “We are ecstatic to introduce the 50th Anniversary Gold Wing Tour in India. The launch of the 2025 Gold Wing Tour commemorates an iconic journey that began in 1975. Over the past five decades, the Gold Wing platform has evolved into a symbol of class, comfort, and endurance. The 50th Anniversary Edition is a tribute to this unmatched legacy and a celebration of our commitment to engineering excellence for long-distance touring connoisseurs.”

Commenting on this announcement, Mr. Yogesh Mathur, Director, Sales and Marketing, Honda Motorcycle & Scooter India, said, “We are delighted to launch the 50th Anniversary Gold Wing Tour for our Indian customers. With this special 50th Anniversary Edition, we aim to offer a riding experience that perfectly blends innovation, luxury, and power. This is more than just a motorcycle – it’s a tribute to a generation of motorcyclists who believe in the art of luxury touring. We are glad to announce that the bookings for the new Gold Wing Tour are now open and customer deliveries of this flagship luxury tourer will begin in India from June 2025 onwards.”

50th Anniversary Gold Wing Tour: The Art of Luxury Touring

The 2025 Gold Wing Tour boasts a cutting-edge style with a distinctive silhouette that balances aerodynamic efficiency and majestic road presence. Moreover, it gets a special Gold Wing emblem with 50th Anniversary and ‘since 1975’ detailing, commemorating the motorcycle’s important milestone. Enhancing its modern design is a full-LED lighting system and airflow-optimized air vents which helps the bike slip through the air efficiently while still offering the great ergonomics that are a staple to long days on the open road.

In terms of equipment, the new Gold Wing Tour gets a feature-rich cockpit with a 7.0-inch full-colour TFT display that provides riding, navigation & audio information. Moreover, it now features first-in-class wireless Android Auto and Apple CarPlay for connectivity and gets a new welcome screen saying “Since 1975” when the motorcycle is turned on. Touring comfort is further elevated with an extended electric screen for excellent wind protection, improved audio system speakers to deliver rich sound at all speeds, Bluetooth connectivity with two USB type-C socketsTyre Pressure Monitoring System (TPMS) and a host of other features.

At the heart of the new Honda Gold Wing Tour is a massive 1833cc, liquid-cooled, 4 stroke, 24 valve, flat six-cylinder engine that churns out 93 kW power and 170 Nm of peak torque. The engine is paired with a 7-speed Dual Clutch Transmission (DCT). Engineered for long hauls and responsive acceleration, this engine offers seamless performance even under demanding touring conditions.

Coupled with advanced safety aids and innovative electronics for seamless performance, including a Throttle-By-Wire (TBW) system, dual-channel ABS, traction control and Airbag, it guarantees a ride that’s both thrilling and safe. The Gold Wing Tour comes with four riding modes – Tour, Sport, Econ and Rain, each with distinct settings that help tailor the riding character of the motorcycle.

The 50th Anniversary Honda Gold Wing Tour will be available in a single DCT variant with Bordeaux Red Metallic colour and has been priced at Rs. 39.90 lakh (ex-showroom, Gurugram). Customers can book this flagship luxury touring machine exclusively at Honda’s premium BigWing Topline dealerships with deliveries commencing from June 2025 onwards.

FSS Aligns with RBI Vision, Powers Scalable Digital Finance with AI-Driven Platforms

By – Vishal MaruGlobal Processing HeadFinancial Software and Systems (FSS) 

“The RBI’s May 2025 Bulletin reinforces the critical need for intelligent, scalable, and secure digital financial infrastructure. With UPI now handling over 18 billion transactions monthly and the Unified Lending Interface (ULI) set to redefine credit access, India is building the digital rails that will support its next phase of financial inclusion and innovation. As a leading bank-tech company, FSS is proud to be aligned with this national vision. Our cloud-native BLAZE platform and next-gen Card Management System are engineered to help banks and fintechs launch products faster, manage risk smarter, and scale confidently. Importantly, we are embedding Artificial Intelligence across our technology stack from dynamic fraud detection and smart transaction routing to AI-powered credit scoring modules enabling financial institutions to deliver more personalized, secure, and efficient services at scale.

The RBI’s focus on digital public infrastructure, formalization of financial systems, and data-driven policy outcomes validates the role of intelligent technology in reshaping banking. At FSS, we see ourselves not just as solution providers, but as co-architects of a future-ready ecosystem. By combining deep domain knowledge with AI-driven innovation, we’re equipping banks to meet evolving customer expectations and regulatory standards all while ensuring speed, security, and scalability.”

Lava Expands Budget Lineup with Bold N1 Pro and N1 Launch

New Delhi, May 29, 2025Lava International Limited, the leading homegrown smartphone manufacturer, expanded its sub-₹10K online portfolio with yet another series designed to deliver best-in-segment 4G experience with Bold Series, debuting with two  models, Bold N1 Pro, priced at ₹6,699* (inclusive of offer) and Bold N1. With this launch, Lava reinforces its commitment to introducing thoughtful innovations across its portfolio, offering every user greater choice and convenience.

NOT FOR THE FAINT-HEARTED. BUILT FOR THE FEARLESS.

The Bold Series stands as a declaration, not just a product line. In a world where conformity reigns, this series is a tribute to those who thrive on standing apart. It’s built for the fearless, for the ones who disrupt norms and demand more from technology, not just in performance, but in purpose. Backed by four core pillars: Audacious Design, Unimaginable Pricing, Meaningful Innovation, and Relatable Features, the Bold Series isn’t just about specs. It’s about making a statement.

Commenting on the launch, Mr. Sumit Singh, Head – Product, Lava International Limited, said, “The Bold Series reflects our deep belief that technology should be empowering, inclusive, and accessible to all. With both Bold N1 and N1 Pro, we’ve created smartphones that bring premium 4G features to the under-₹8K Segment. It’s a bold step toward redefining entry-level smartphones by delivering style, performance, and user-first innovation. This series enables an enhanced experience for every user, tapping into an underserved market and building deeper connections through a better product.”

BOLD N1 PRO

The Bold N1 Pro brings a premium experience to the entry-level category with its expansive 6.67-inch HD+ punch-hole display, 120Hz refresh rate, and a sleek design available in Titanium Gold and Stealth Black. Powered by the UNISOC T606 octa-core processor, it offers 4GB + 4GB# RAM and 128GB internal storage, expandable up to 256GB — ideal for users who multitask and store heavy media files. The smartphone is equipped with a 50MP AI triple rear camera and 8MP front camera with screen flash, making it a capable companion for photography enthusiasts.

Running on Android 14, it is backed by a 5000mAh battery with 18W fast charging support (10W charger in the box). The phone also includes features like side fingerprint sensor, Face Unlock, IP54 dust and water resistance, and Free Service@Home for complete peace of mind.

BOLD N1

The Bold N1, on the other hand, is tailored for users seeking clean and intuitive performance. It features a 6.75-inch HD+ display, 13MP AI dual rear camera, and a 5MP front camera, offering just the right balance of features for daily use. The phone runs on Android 14 Go edition, offering a bloatware-free interface, and is powered by an UNISOC Octa-Core processor. It comes with 4GB+ 4GB# RAM, 64GB storage, and is supported by a 5000mAh battery with Type-C 10W charging.

The device features a side-mounted fingerprint sensor, Face Unlock, and Anonymous Call Recording. With an IP54 rating, it offers protection against dust and water splashes. All of this comes in a premium glossy back design, available in stylish colour variants -Radiant Black and Sparkling Ivory.

TVS Supply Chain Solutions FY25 Revenue grows 8.6%

Chennai, 29th May 2025: TVS Supply Chain Solutions Limited , a global supply chain solutions provider and one of the largest and fastest growing integrated supply chain solutions providers in India, today announced its consolidated financial results for the fourth quarter and full year ended March 31, 2025.

The Company reported a Profit Before Tax (PBT) of ₹13 Cr for Q4 FY25, up from ₹5 Cr in the same quarter last year. For the full fiscal year, PBT stood at ₹29.3 Cr, a significant turnaround from a loss of ₹36.1 Cr in FY24. Sequentially, the Company demonstrated strong momentum across key metrics, including EBITDA, PBT, and PAT, compared to Q3 FY25.

For the full year ended March 31, 2025, the Company narrowed its net loss to ₹9.7 Cr, a substantial improvement from (₹57.7 Cr) in FY24. This reflects continued operational discipline, focused business development efforts, and effective cost optimisation initiatives. Q4 FY25 Profit After Tax (PAT) was reported at (₹3.9 Cr), compared to a profit of ₹5.4 Cr in Q4 FY24. Revenue for the year reached ₹9,996 Cr, up from ₹9,200 Cr, marking a year-on-year (YoY) growth of 8.6%.

The company has two operating segments: Integrated Supply Chain Solutions (‘ISCS’) and Network Solutions (‘NS’). Below is the summary of the business and financial performance of the two operating segments, along with the summary of the consolidated financial performance.

 Integrated Supply Chain Solutions (‘ISCS’):

 

Integrated Supply Chain Solutions segment (‘ISCS’) (Amount in ₹ Cr)

Q4

FY25

Q4

FY24

Q3

FY25

Y-o-Y Growth

Q4

Q-o-Q Growth

Q4

FY25

FY24

Y-o-Y Growth

FY25

ISCS Revenue

1,421.0

1,379.5

1,301.1

3.0%

9.2%

5496.5

5240.0

4.9%

ISCS Adj. EBITDA

122.0

133.1

114.1

(8.4%)

7.0%

523.5

536.2

(2.4%)

ISCS Adj. EBITDA margin %

8.6%

9.6%

8.8%

9.5%

10.2%

n the ISCS segment, overall revenue grew 4.9% in FY25. North America operations remained strong, contributing consistently to the segment’s performance. India portfolio stayed resilient and supported stronger bottom-line margins.

Network Solutions Segment (‘NS’):

Network Solutions segment (‘NS’) (Amount in ₹ Cr)

Q4

FY25

Q4

FY24

Q3

FY25

Y-o-Y Growth

Q4

Q-o-Q Growth

Q4

FY25

FY24

Y-o-Y Growth

FY25

NS Revenue

1,077.9

1,046.8

1,143.5

3.0%

-5.7%

4,499

3,960

13.6%

NS Adj. EBITDA

49.5

47.0

42.4

5.2%

16.6%

168.6

185.8

-9.3%

NS Adj. EBITDA margin %

4.6%

4.5%

3.7%

3.7%

4.7%

The NS segment reported a revenue of 1,078 Cr in Q4 FY25, up from 1,047 Cr, in the same quarter last year, reflecting a 3% YoY growth. For the full year ended March 31, 2025, revenue from the segment reached 4,499 Cr, representing a robust 13.6% increase over FY24.

Summary of Consolidated Financial Performance:

 

In ₹ Cr

Q4

FY25

Q4

FY24

Q3

FY25

Y-o-Y Growth

Q4

Q-o-Q Growth

Q4

FY25

FY24

Y-o-Y Growth

FY25

Revenue from operations

2498.8

2,426.3

2,444.6

3.0%

2.2%

9995.7

9200.0

8.6%

Adj. EBITDA

156.4

174.5

150.3

-10.4%

4.0%

667.4

710.2

-6%

Adj. EBITDA margin %

6.3%

7.2%

6.1%

 

6.7%

7.7%

PBT before exceptional items

13.0

 

5.0

-15.2

161.7%

29.3

-9.6

PBT as reported

13.0

5.0

-15.2

161.7%

29.3

-36.1

PAT as reported

-3.9

5.4

-23.8

-9.7

-57.7

PAT margin %

-0.2%

0.2%

-1.0%

-0.1%

-0.6%

 

Commenting on the performance, Ravi Viswanathan, Managing Director, TVS Supply Chain Solutions Ltd., said, “We delivered a strong performance this year in a challenging macroeconomic environment. Our consistent focus on deepening engagement with marquee clients has been pivotal in driving our growth. In FY25, we secured ₹1,009 Cr worth of new contracts, underscoring the effectiveness of our business development initiatives. Our Global Fortune 500 customer base expanded from 78 to 91, a testament to the trust leading organisations place in our capabilities.”

He further added, “With a record-high order pipeline of ₹5,250 Cr, we are entering the new fiscal with strong momentum and enhanced visibility. We are optimistic that our strategic initiatives will deliver results in FY26 and beyond and continue on our upward growth trajectory towards achieving a PBT margin of 4%.”

R Vaidhyanathan, Global Chief Financial Officer, TVS Supply Chain Solutions Ltd., said, “We closed FY25 with a positive operating cash flow of ₹195 Cr, underscoring our focus on financial discipline and efficient working capital management. Compared to Q3, we made a strong recovery in Q4 across all the regions, which enabled us to close this quarter with a PBT of ₹13 Cr as compared to a (₹15 Cr) loss in the preceding quarter. On a full-year basis, our PBT improved to ₹29 Cr in FY25, compared to a loss of ₹10 Cr in FY24. Looking ahead, we remain committed to driving operational leverage through strategic cost take-out initiatives across regions that will improve our profitability and sustain strong cash flow generation to further strengthen our financial position.”

Appy Pie Launches PixelYatra: Hindi-Trained AI for Regional Design

New Delhi, 29th May 2025 Appy Pie has launched PixelYatra, Bharat’s first-of-its-kind AI model trained specifically in the Hindi language for generating cards, banners, posters, and social creatives. Built on Appy Pie’s flagship model, PixelForge, PixelYatra brings vernacular intelligence to generative AI—empowering users across Bharat to design compelling visuals using simple Hindi prompts.

With this launch, Appy Pie becomes one of the first AI platforms to infuse Bharat’s linguistic and cultural identity into visual design, bridging a critical gap in accessibility for the next billion users from Tier 2 and Tier 3 cities.

“PixelYatra is built for Bharat,” said Abhinav Girdhar, CEO of Appy Pie. “It understands the language, the emotion, and the cultural nuance behind every prompt. Whether it’s a wedding invite, a Diwali card, or a local shop banner, PixelYatra enables anyone to create beautiful visuals in Hindi—instantly and effortlessly.”

Built for Bharat’s Cultural & Visual Identity

PixelYatra has been trained on a diverse and inclusive dataset comprising:

• Devanagari script input
• Context-rich Hindi phrases like शुभकामनाएं (best wishes), बिक्री (sale), आमंत्रण (invitation)
• Templates inspired by festivals, traditions, and regional use cases such as religious banners, political posters, and local business creatives

This makes it especially powerful for Bharat’s smaller towns and rural areas, where local languages dominate digital expression.

Use Cases That Matter Across Bharat

With PixelYatra, users can effortlessly generate:

• Festival greetings: Diwali, Holi, Eid, Raksha Bandhan, Janmashtami
• Wedding and family function invitations
• Sale banners and shopfront creatives
• Birthday and celebration posters
• Social media creatives in Hindi for influencers and entrepreneurs

PixelYatra is ideal for print shops, local vendors, coaching centers, mandaps, and more—offering professional-grade visuals without the need for a graphic designer.

Part of Appy Pie’s Growing Generative AI Suite

PixelYatra joins Appy Pie’s rapidly expanding family of AI-first creative tools:

• PixelForge – Text-to-image generation
• Vibeo – Text-to-video and image-to-video generation
• Flawless Text – AI-driven typography engine
• PixelYatra – Regional design generation with Hindi fluency

Together, these tools embody Appy Pie’s mission to make AI-powered content creation accessible, affordable, and locally relevant to Bharat.

Social Beat Secures SEO and Content Mandate for Iconic Retail Brand Pothys

Chennai, India – May 29, 2025: Social Beat, India’s leading digital growth partner, has won the SEO and content marketing mandate for Pothys, one of South India’s most iconic textile and retail brands. This strategic collaboration aims to amplify Pothys’ digital presence, enhance organic visibility, and drive meaningful customer engagement across India and beyond.

With deep expertise in search engine optimization and content strategy, Social Beat will work closely with Pothys to craft a comprehensive SEO roadmap and high-performing content initiatives. The goal is to elevate the brand’s online footprint while aligning with its legacy of quality, tradition, and innovation in the textile space.

Vikas_Chawla
Vikas Chawla, Co-founder, Social Beat

Vikas Chawla, Co-Founder, Social Beat, expressed enthusiasm about the partnership: “Partnering with Pothys is an exciting opportunity to bring together tradition and technology. Through our focused SEO and content strategies, we aim to drive long-term growth by making the brand more discoverable and relevant in today’s digital-first world.”

Varun Ramesh, Director, Pothys, added: “As consumer journeys become increasingly digital, it’s essential for us to stay ahead with a robust organic strategy. We’re confident that Social Beat’s proven capabilities in SEO and content will help us reach our audience in more impactful ways and reinforce the Pothys brand story online.”

This partnership marks a significant step in Pothys’ digital journey as it continues to evolve with the changing retail landscape while staying rooted in its heritage and customer-first philosophy.

About Social Beat:

Founded in 2012, Social Beat is a digital growth partner, enabling brands to rise to the impossible. They drive business outcomes with a 300+ strong team of digital experts across Bengaluru, Mumbai, NCR, and Chennai. They are India’s fastest-growing independent digital marketing solutions company and manage 4% of digital media investment in India. Social Beat is a Google Premier Partner, and Meta Business Partner and works closely with ecosystem partners like Amazon, Hotstar, Salesforce & LinkedIn. D2Scale is their center of excellence for commerce & omni channels brands to drive growth via D2C & Marketplaces. Influencer.in is their creator economy product driving discovery and real-time reporting of impactful influencer marketing campaigns. They work as extended growth teams with leading brands like Bharat Matrimony, Adani Wilmar, Jaquar, Indian Terrain, Samsonite, Mankind Pharma, Kalpataru Group, Go Colors, Mahindra Finance, JK Cement, Sundaram Mutual, Khazana Jewellery and with hyperscaling startups including boAt, Niyo, Gamezy, A23 Games, EaseMyTrip, Kapiva, Drools and Sukoon Health on driving business outcomes through a combination of creativity and performance.