India, 14th February 2025: OnePlus, the global technology brand, today announced an exciting new initiative for the India community – the ‘Red Rush Days’ sale starting 11th February till 16th February 2025. During the sale period, India community members can enjoy exclusive discounts, exciting bank offers and lucrative EMI schemes on OnePlus community favourite products, including flagship smartphones, Nord series and IoT devices.

OnePlus’ ‘Red Rush Days’ sale is an initiative aimed at giving back to the community for their continued support and trust in OnePlus over the years. This initiative also resonates with OnePlus’ ethos of Never Settle by offering an exciting opportunity to the community to get their hands on popular OnePlus products at discounted prices for a limited time period.

Consumers can avail benefits of ‘Red Rush Days’ sale online at OnePlus.in, OnePlus Store App, OnePlus Experience Stores, Amazon.in and mainline partners such as Reliance Digital, Croma, Vijay Sales, Bajaj Electronics, and others.

Red Rush Days Sale Offers

OnePlus Flagship Series

OnePlus 13 Series

Earlier this year, OnePlus introduced the highly anticipated OnePlus 13 series devices — OnePlus 13 and OnePlus 13R. The OnePlus 13 is a flagship powerhouse with advanced AI capabilities, powered by the Qualcomm Snapdragon 8 Elite processor and a 6,000 mAh Silicon NanoStack battery — a first for OnePlus. Its 50MP triple-camera system, with features like Dual Exposure Algorithm, Clear Burst, and Action Mode, ensures stunning shots of fast-moving subjects. The experience is further enhanced by OxygenOS 15. The OnePlus 13R, on the other hand offers flagship-level performance and AI technology at a more accessible price, making it perfect for both productivity and entertainment.

• As part of Red Rush Days sale, customers can avail instant bank discounts of INR 5,000 on the OnePlus 13 and INR 3,000 on the OnePlus 13R on select bank cards
• Customers can also avail up to 24 months of no-cost EMI on Bajaj Finserv and other leading credit cards
• Furthermore, customers can avail the new OnePlus 13 Series with an exchange bonus of up to INR 7,000

OnePlus 12 series

Recognised as one of the best flagship smartphones of 2024, the OnePlus 12 boasts a sleek design packed with Snapdragon® 8 Gen 3 chip, Trinity Engine, 2K 120Hz ProXDR display, 100W SUPERVOOC, 50W AIRVOOC wireless charging, and 4th Gen Hasselblad Camera for Mobile. The OnePlus 12R, part of the OnePlus 12 Series lineup, retains the top features of the OnePlus 12 while staying true to the R series’ focus on performance.

• Customers can avail a sale-exclusive discount of INR 3,000 along with an instant bank discount of up to INR 4,000 on select bank cards
• They can also avail up to 12 months of no-cost EMI on Bajaj Finserv and other leading credit cards

OnePlus Nord Smartphones

OnePlus Nord 4

OnePlus Nord 4 is the only metal unibody smartphone in the 5G era that also features flagship-level hardware like the Snapdragon 7+ Gen 3 processor and up to 256 GB of Storage. It also packs a 50-megapixel Sony main camera sensor and a 5500mAh battery, the largest battery ever used in a OnePlus Nord device. This battery is also equipped with 100W SUPERVOOC technology which means it can go from 1-100% in just 28 minutes.

• Customers can enjoy an exclusive discount of up to INR 1,000 on OnePlus Nord 4 with an instant bank discount of upto INR 4,000 on select bank cards transactions
• Customers can also avail up to 9 months of no-cost EMI on Bajaj Finserv and other leading credit cards

OnePlus Nord CE4 and CE4 Lite

The OnePlus Nord CE4 combines striking design elements with power-packed performance. It all starts with the octa-core Qualcomm Snapdragon 7 Gen 3 chipset and 8GB of RAM. The smartphone is backed by a powerful 5500mAh battery, which supports 100W SUPERVOOC charging, another first for the Nord series.

OnePlus Nord CE4 Lite delivers all-day entertainment and a smooth user experience. Introducing a revitalized aesthetic for 2024, the OnePlus Nord CE4 Lite 5G presents a distinctive design. Maintaining Nord’s hallmark sleek, robust, and bold design, the smartphone is available in two colourways – Super Silver and Mega Blue.

• Customers can enjoy an exclusive discount of INR 1,000 on OnePlus Nord CE4 along with up to 9 months of no-cost EMI on Bajaj Finserv and other leading credit cards
• Customers can also avail up to 3 months of no-cost EMI on leading credit cards on purchase of OnePlus Nord CE4 Lite
• Additionally, on the OnePlus Nord CE4 and OnePlus Nord CE4 Lite, consumers can avail instant bank discounts up to INR 2,000 on select banks

IoT and Wearables

OnePlus Watch 2

OnePlus Watch 2 is a stunning flagship smartwatch that incorporates the latest version of Wear OS by Google™ (Wear OS 4). Featuring a unique Dual-Engine Architecture with flagship dual chipsets and Wear OS’s hybrid interface, market-leading battery life of up to 100 hours in full Smart Mode, and a premium build and design, the OnePlus Watch 2 represents a big step forward for the smartwatch market.

• Customers can avail an exclusive discount of INR 2,000 on OnePlus Watch 2 during the Red Rush Days sale
• Additionally, they can enjoy an instant bank discount of INR 1,000 and no-cost EMI option upto 12 months

OnePlus Watch 2R

OnePlus Watch 2R is designed for fitness enthusiasts. Packing similar features as the highly acclaimed OnePlus Watch 2, including up to 100-hour battery life and powered with Wear OS by Google™ (Wear OS 4). Crafted from lightweight aluminium, the Watch 2R is available in Forest Green and Gunmetal Gray variants.

• OnePlus Watch 2R will see an exclusive discount of INR 3,000 during the Red Rush Sale with an instant bank discount of INR 1,000
• The OnePlus Watch 2R can also be purchased with the No-cost EMI option for up to 6 months

OnePlus Pad 2 & OnePlus Pad Go

OnePlus Pad 2, the second-generation flagship is powered by the Qualcomm Snapdragon™ 8 Gen 3 platform. With stunning 3K display, six stereo speakers, and an impressive battery, making it a powerhouse of performance.The company also offers the OnePlus Pad Go which extends the OnePlus ecosystem to a wider audience while upholding a top-notch user experience in a compact form factor. With its impressive 2.4K resolution, the Pad Go ensures a visually captivating experience without straining one’s budget.

• Customers can avail an exclusive discount of INR 2,000 on OnePlus Pad 2 and INR 3,000 on OnePlus Pad Go along with instant bank discounts of INR 3,000 and INR 2,000 respectively
• OnePlus Pad 2 also enjoys an additional exchange bonus of INR 5,000
• OnePlus Pad 2 can also be purchased with the No-cost EMI option for up to 9 months

OnePlus Buds Pro 3
The recently upgraded OnePlus Buds Pro 3 integrates Steady Connect, which drastically improves bluetooth audio strength, range and reliability even in challenging, high-interference environments like airports and railway stations. The OnePlus Buds Pro 3 also extends AI capabilities when paired with the OnePlus 13 series, empowering seamless connectivity and convenience for everyday face-to-face communication. In a bilingual interaction, users can hear their preferred language through their OnePlus Buds Pro 3, while their conversation partner sees the translation in their own preferred language on the user’s phone app. OnePlus Buds Pro 3 are now available in three colour options, Lunar Radiance and Midnight Opus and Sapphire Blue colours.

• Customers can enjoy an exclusive discount along with an additional instant bank discount of INR 1000 respectively
• No-cost EMI options are also available for up to 12 months on select bank cards

Customers can also avail attractive offers and instant bank discounts on OnePlus’ entire range of audio devices, including the OnePlus Bullets Wireless Z2, OnePlus Nord Buds 3 Pro, OnePlus Nord Buds 2r, OnePlus Bullets Wireless Z2 ANC,, OnePlus Nord Buds 3 and OnePlus Buds 3. Don’t miss out on this opportunity to elevate your audio experience while saving big.

Mumbai, 13th February 2025: This Valentine’s Day, Faasos, the flagship brand of Rebel Foods, the world’s leading internet restaurant company is back with its much-loved, offbeat celebration of singledom—DATE A WRAP! From tracking down lonely singles in Instagram comment sections to setting them up on a one-of-a-kind movie date with wraps, Faasos is taking fun and food to a whole new level.

Mr. Nishant Kedia, CMO, of Rebel Foods and the driving force behind the campaign, says, “At Faasos, we believe being single is something to celebrate, and what better way to do it than with mouthwatering food? A wrap won’t ghost you, break your heart, or leave you hanging—it’s the most loyal Valentine you’ll ever have! We’re also thrilled to partner with Cinepolis to bring this celebration to the big screen, making it a truly unforgettable experience for our customers.”

In collaboration with Cinepolis, Faasos will host an exclusive “Date A Wrap” movie night across three major cities—Mumbai, NCR, and Bengaluru—screening the romcom Loveyapa, a film that perfectly captures the rollercoaster ride of love.

HOW IT WORKS:

• The Great Instagram Singles Hunt – Faasos’ team will scout for lonely souls crying in comment sections, slide into their DMs with flirty texts, and set them up for the ultimate wrap-date.
• The Cinepolis Experience – Lucky singles will get exclusive movie tickets for a special screening of Loveyapa, where their seat partners will be none other than Faasos wraps and a surprise Valentine’s Day hamper.
• The Social Experiment – Their reactions will be recorded as they experience this unique date, with fun interactions and candid moments shared on social media.
• Long-Distance Wrap Love – For those who can’t attend, Faasos will send special V-Day hampers featuring the exclusive Date-A-Wrap collection, available on Eatsure, Swiggy, and Zomato.

So, if you haven’t found the perfect Valentine yet, Faasos has got your back—and your bite! Get ready to ditch the heartbreak and date a wrap this Valentine’s Day.

New Delhi, 13 February 2025: Minute Maid, Coca-Cola’s fruit beverage brand, has unveiled its latest campaign, “Shake it Up with Minute Maid Pulpy Orange” curated to resonate with Gen Z and young adults seeking a shift in vibe during everyday dull moments. The campaign reinforces the brand’s commitment to delivering relevance in everyday consumers’ life while providing real orange juice with real pulp, making every sip more enjoyable & fun.

The campaign features a brand film that brings this idea to life with popular actors, Shraddha Kapoor and Nani. The film transports the actors on a jungle safari adventure where they encounter animals with no activity, leading to lull moments. Adding a humorous twist to the wild, the actors elevate the dullness by shaking the bottle of Minute Maid, transforming the scene into a fun sight.

Ajay Konale, Director – Marketing, Nutrition Category, Coca-Cola India and Southwest Asia, said, “Minute Maid is at the forefront of evolving consumer preferences, delivering the goodness of real fruit juice with the differentiation of added real pulp. With our latest ‘Shake It Up,’ campaign, we are encouraging youngsters to embrace everyday boring moments in today’s fast-moving digital era with a sip of Minute Maid pulpy orange juice.

Talking about her association with the brand, Shraddha Kapoor said, “I love how Minute Maid Pulpy Orange shifts the vibe from dull to fun. The campaign is all about finding fun in the unexpected, and I had a blast bringing that to life on screen.”

Actor Nani shared, “Being part of this campaign was a refreshing experience. The idea of shaking things up resonates brilliantly with the youth, and I believe Minute Maid Pulpy Orange is the perfect beverage companion for sipping on something special.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, commented, “The idea for the ‘Shake It Up’ campaign came from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking before consumption because of its pulp. That was it. What if the world was shaken up by something that breaks the everyday monotony every single time the bottle is shaken? That’s where the creative idea came from.”

With “Shake It Up with Minute Maid Pulpy Orange”, Coca-Cola India is reaching consumers across multiple platforms through a 360-degree campaign. With an engaging YouTube film, interactive social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content series, the brand remains part of consumers’ daily experiences across all touchpoints, TV, digital, and social media.

BENGALURU (Feb. 13, 2025) – Collins Aerospace, an RTX (NYSE: RTX) business, has signed an agreement with Hindustan Aeronautics Limited (HAL) to establish a Maintenance, Repair and Overhaul (MRO) facility at the HAL Accessories complex in Lucknow. The licensing and spares agreement will enable the facility to provide repair and overhaul on electrical power generation systems for India’s indigenous warfighter – the Light Combat Aircraft (LCA).

The facility will provide repairs and overhaul services for Collins Aerospace’s Integrated Drive Generators (IDGs) and the Generator Control Units (GCUs) that power some Indian Air Force (IAF) fighter jets.

“The new MRO facility expands upon our long-standing partnership with Hindustan Aeronautics Limited. We are fully committed to in-country, long-term sustainment of India’s warfighter fleet,” said Ryan Hudson, vice president of Aftermarket, Power & Controls at Collins Aerospace.

Once operational, the MRO will support all LCA Mk 1 aircraft operational within the Indian Air Force. The facility’s capabilities can be scaled in the future to cater to similar Collins Aerospace systems on other military platforms.

“The establishment of an MRO facility will enhance self-reliance and result in reduced Turn-around Time (TAT) in repair and will also enable HAL to provide better customer support for the LCA fleet. This MRO facility is also technically capable of meeting future requirements for new platforms,” said Dr. D.K. Sunil, Chairman and Managing Director of Hindustan Aeronautics Limited.

Collins Aerospace has supported the IAF for more than 80 years and has products on various platforms like the indigenous LCA Tejas Mk 1, C17, C295, C130J, P-8I, AH-64E, CH-47F and MH-60R. With an Indian workforce of more than 7,000 employees across Pratt & Whitney and Collins Aerospace, RTX has one of the largest presence amongst aerospace and defense firms in India.

Chennai, India, 13th February 2025: Agilisium, a leading data innovation partner for the Life Sciences industry, today announced that AWS has recognized it as one of 13 global partners with both Generative AI and Life Sciences Consulting competencies. This recognition underscores the strong technological capability and deep domain expertise in transforming businesses and delivering long-term customer value.

Agilisium offers a Generative AI Advisory Program (GAAP) designed to help organizations refine their strategy and achieve measurable business impact across the value chain. Notable GenAI implementations include conducting biomarker-based smart assessments, optimizing supply chains, enhancing omnichannel and HCP engagements, and drafting research papers from clinical study reports.

“We are pleased that AWS has recognized Agilisium’s investments in and success with over two dozen GenAI solutions—including, Gene Inspector, Drug Watch, and MLR Review—that specifically target the Life Sciences industry,” said Mr Raj Babu, Founder & CEO, Agilisium. “By deploying GenAI solutions, we are empowering our clients to accelerate discoveries, enhance patient outcomes, and make decisions backed by insights. This recognition reinforces our commitment to building scalable, future-ready AI solutions that will shape the future of the Life Sciences industry.”.

India, February 2024: Sanrio, the global lifestyle brand best known for Hello Kitty, and SOEZI, the leading nail solutions brand, have launched a fun campaign for Valentine’s Day. Featuring popular actress Sonakshi Sinha, the campaign emphasizes the two companies’ recent collaboration.

The campaign video showcases Sonakshi Sinha racing against time to get ready, only to discover that the new Hello Kitty collection saves the day with nails that perfectly match her outfit. It highlights how effortless it can be to look great with the hassle-free and time-saving press-on nail extension kit that features Hello Kitty’s iconic design elements, including her signature bow. With Valentine’s Day chaos in full swing, Sanrio and SOEZI come to the rescue. In just 10 minutes, you can go from “OMG” to “Hello, gorgeous!” thanks to the SOEZI Hello Kitty Valentine’s Collection.

SOEZI’s Hello Kitty collection is designed to bring a touch of Hello Kitty’s signature kawaii style to the world of nail art. This exclusive collection marks a significant milestone in Hello Kitty’s expanding presence in India and highlights the increasing excitement surrounding Sanrio and its portfolio of iconic characters.

Highlighting the unique spirit of the collaboration, Sonakshi Sinha, Actor, and Co-Founder of SOEZI shares “SOEZI’s Hello Kitty collection is a celebration of creativity, nostalgia, and individuality. By combining SOEZI’s modern, fuss-free press-on nails with Hello Kitty’s timeless charm, we’ve crafted a collection that’s as fun to flaunt as it is to share. With social media at its core, this partnership invites our community to showcase their favorite Hello Kitty-inspired nail designs, transforming self-expression into a joyful, shared experience of style.”

Adding to the excitement, Srishti Raai, Co-Founder of SOEZI “SOEZI’s Hello Kitty collaboration represents a unique fusion of modern beauty and timeless charm, bringing together two iconic brands to celebrate creativity and individuality. This partnership not only enhances SOEZI’s market presence by aligning with Hello Kitty’s global appeal but also drives engagement through social media, encouraging our community to showcase their favorite nail designs. By blending innovation with nostalgia, we’re turning self-expression into a business-driven celebration of style and connection.”

India, 13th February 2025 – The Indian Institute of Technology Roorkee (IIT Roorkee), a leader in technological innovation and engineering education, has launched a groundbreaking PG Certificate Program in AI, GenAI, Agentic AI, and Machine Learning Applications for Engineers in partnership with Futurense. This cutting-edge initiative is India’s first AI-focused program tailored specifically for engineers and technocrats, designed to bridge the critical gap between industry and academia in the rapidly evolving AI landscape.

This 11-month hybrid program offers a unique blend of live and recorded sessions, along with an optional campus immersion at IIT Roorkee. The curriculum, developed by IIT Roorkee faculty and AI industry leaders, is designed to equip engineers with hands-on expertise in Generative AI, Agentic AI, Machine Learning (ML), and Deep Learning (DL)—ensuring they are at the forefront of AI-driven industrial transformation.

Bridging the Industry-Academia Gap with Futurense
Industry experts have long emphasized the lag between academia and AI advancements. Raghav Gupta, Founder and CEO of Futurense, addressed this critical gap, stating:

“AI is not just evolving—it’s becoming the defining force in global power dynamics. Sam Altman has warned that AGI could arrive sooner than expected, and nations are racing to secure dominance in AI innovation. The gap between academia and real-world AI advancements, now nearly 4-5 years, is a critical vulnerability. As models like Deepseek push the boundaries of AI reasoning and autonomy, engineers must be equipped not just with theoretical knowledge but with the ability to drive cutting-edge AI development. IIT Roorkee’s PG Certificate in Generative & Agentic AI is designed to bridge this gap. Backed by IIT Roorkee’s academic excellence and the Futurense Leadership Council’s deep industry expertise, this program ensures that Indian engineers are not just keeping pace but leading the charge in the global AI revolution.”

A Next-Gen Learning Model for Engineering Professionals

The program is structured to cater to both working professionals and aspiring engineers, offering flexibility without compromising academic rigor. With an emphasis on real-world problem-solving, 15+ industry projects, and an immersive capstone project, it enables students to build AI-driven applications across various engineering domains such as software development, data science and analytics, embedded design, construction and manufacturing industry, and biomedical engineering.

Highlighting the significance of AI in reshaping engineering disciplines, Prof. Durga Toshniwal, Program Director, IIT Roorkee, stated:

“The rapid advancements in AI, particularly in Agentic and Generative AI, are redefining engineering. For future engineers, mastering these technologies is not just an opportunity but a necessity. At IIT Roorkee, we nurture talent that combines technical expertise with a deep understanding of societal needs. This program prepares students and researchers to lead in this transformative era, driving solutions that are impactful, sustainable, and inclusive.”

What Makes This Program a Game-Changer?

•  Industry-Aligned Curriculum: Covers Agentic AI, Generative AI, LLMs (Large Language Models), and AI Agents
•  Hands-On Learning: 150+ hours of practical experience with cutting-edge AI algorithms like GPT-4, LangChain, Hugging Face, Autogen, PyTorch, and TensorFlow
•  Hybrid Learning Model: Live online and self-paced weekend classes
•  IIT Roorkee Certification: A globally recognized credential to boost career opportunities
•  Futurense Leadership Council Mentorship: CXOs from Fortune 500 companies mentor students, ensuring real-world AI applications

Expanding the Horizons of AI Education
With this innovative program, IIT Roorkee aims to equip engineers with the knowledge and tools necessary to excel in the AI-driven world. Through a comprehensive curriculum, students will gain expertise in developing AI systems for real-world applications. The program combines academic rigor with hands-on experience, ensuring that learners master emerging AI technologies such as multi-agent systems, and decision-making AI.

In addition to technical skills, students will engage in leadership and problem-solving exercises, preparing them for senior AI roles in global enterprises, tech startups, and research institutions. This next-gen education model fosters a multi-disciplinary approach, encouraging participants to innovate and push the boundaries of AI in diverse industries.

Mumbai, 13th February 2025, India: The rich, buttery indulgence of American Pecans took center stage at an exclusive sundowner with Gauri Khan at her design studio; meticulously curated by Bottomline Media—a global integrated marketing and talent management firm—brought to life a sophisticated fusion of culinary artistry and refined elegance. From decadent desserts to savory delights, guests indulged in gourmet creations while soaking in the chic ambiance of Gauri’s signature space.

The event welcomed esteemed guests like Maheep Kapoor, Tisca Chopra, Abhimanyu Dassani, and representatives from New Mexico, the USA, and the American Council, among others. The menu paid tribute to the pecan’s rich, caramel-like notes and delicate crunch, elevating both sweet and savory dishes in an unforgettable dining experience.

To mark this distinguished association, a selection of gourmet pecan-based delicacies was artfully curated, each dish exemplifying the nut’s depth of flavor and versatility— a spectacular yet delicious experience by Bottomline Media. The menu featured indulgent creations such as Italian Parmesan with Grapes & Honey accompanied by roasted pecans, Whipped Goat Cheese & Pecan Praline, Brie with Caramelized Pecan & Honey, and English Cheddar, Brie & Caramelized Pecan Phyllo Cups with Hot Honey. Guests savored Spiced Pecan and Sweet Potato Sliders (offered with and without pecan relish), Pecan-Crusted Shrimp with Lemon Aioli, Maple Pecan Glazed Lamb Skewers, and decadent desserts including Salted Caramel Pecan Pie Bites, Dark Chocolate and Pecan Truffles. The curated beverage selection included a Red Wine and Orange Sangria rimmed with pecan praline and a Pecan Espresso Chocolate adorned with a candied pecan rim—each sip and bite a testament to indulgence.

Set against a backdrop of understated luxury, this exclusive evening was an ode to the refined allure of pecans, where culinary excellence met timeless sophistication, and an elite guest list bore witness to a celebration of taste, elegance, and innovation.

Speaking on this celebration, Tanaaz Bhatia– Founder of Bottomline Media said, “At Bottomline Media, we love crafting experiences that are both impactful and unforgettable. Collaborating with the Board of American Pecans and Gauri Khan for this celebration was the perfect blend of creativity and exclusivity, bringing the richness of American Pecans to the forefront in a truly memorable way.”

“American Pecans are not just delicious but also incredibly versatile, making them a perfect ingredient for indulgent yet healthy recipes. Celebrating them at Gauri Khan Designs felt like a seamless blend of two things I love—great taste and timeless aesthetics” said Gauri Khan.

Commenting on the extravagant celebration, Mr. Sumit Saran, In-Country Market Representative of the American Pecan Council said, “American Pecans are a fantastic ingredient—nutrient-dense, delicious, and incredibly versatile. This event is a great way to showcase their potential to India’s vibrant culinary and healthy lifestyle. We’re thrilled to have Gauri Khan be a part of this celebration, and a big thank you to Bottomline Media for curating such a special experience.”

India, 13th February 2025- As India experiences a vibrant renaissance in the live music industry with classical music gaining more mainstream appreciation, Rishab Rikhiram Sharma, the youngest and last disciple of the legendary Pandit Ravi Shankar, and a scion of the esteemed Rikhi Ram musical instrument dynasty, announces India’s biggest ever cutting-edge classical music national tour under brand new IP Team Innovation Cultural.

Titled ‘HSBC presents Sitar For Mental Health’, this immersive, multi-sensory 10-city tour presented and produced by Team Innovation and District by Zomato, is poised to redefine the connection between Indian music and wellness modalities. The family-friendly landmark tour designed to delight audiences across all ages will travel to cities such as New Delhi, Mumbai, Indore, Ahmedabad, Kolkata, Pune, Hyderabad, Bengaluru, Jaipur and Chandigarh between April and May of 2025.

The internet’s favorite sitar maestro will present his groundbreaking ‘Sitar For Mental Health’ series to a nation increasingly embracing the therapeutic power of music. This tour, his most ambitious to date, follows successful engagements in the US and Canada and arrives at a time when data reveals a significant upswing in classical music consumption among millennials and Gen Z. Sharma’s innovative approach seamlessly weaves the rich traditions of Indian classical music with contemporary techniques, creating a unique and immersive experience. Audiences can anticipate a captivating fusion of traditional ragas and modern musical influences, showcasing Sharma’s artistic evolution. The program will feature new compositions alongside beloved works like the evocative ‘Shiv Kailash’, inspired by the serenity of the Himalayas, and the dynamic ‘Chanakya ’ and ‘Tandavam’ a vibrant exploration of rhythm and energy. Each performance promises an emotionally resonant journey, appealing to both seasoned music enthusiasts and those seeking a deeper connection through sound. This tour will underscore Sharma’s commitment to exploring the intersection of music, mindfulness, and mental well-being in the 21st century.

Rishab Rikhiram Sharma states, “We are witnessing a fascinating cultural shift. Ancient ragas are resonating with contemporary listeners in profoundly new ways. Classical music isn’t just surviving in the digital age; it’s thriving. Young people are increasingly drawn to the transformative power of these age-old melodies, recognizing the emotional depth and resonance they offer, often absent in much of today’s music.”

Rahul Ganjoo, CEO, District by Zomato elaborates on the partnership and further says, “We are thrilled to present Rishab Rikhiram Sharma’s Sitar for Mental Health tour across India. This journey unites generations, blending the timeless essence of Indian classical music with the modern pursuit of well-being. Our collaboration with Team Innovation perfectly aligns with District’s mission to create meaningful connections through exceptional experiences. We believe this tour will not only offer a unique musical experience but also deepen appreciation for the rich heritage of Indian classical music and its profound link to mental well-being.”

Mohit Bijlani, Founder, of Team Innovation, underscores the tour’s cultural significance and adds, “We stand at the threshold of a transformative chapter in India’s musical history. Classical music has transcended traditional boundaries, evolving into a dynamic force within mainstream culture. At Team Innovation Cultural, we understand that today’s audiences crave authentic and meaningful experiences. This tour embodies that fusion of tradition and innovation, demonstrating the enduring power and relevance of classical music in the 21st century.”

The 120-minute performance will offer a reimagined concert experience, seamlessly weaving the enchanting sounds of the sitar with innovative sound healing techniques. Each event will create a unique, contemplative atmosphere where timeless ragas intersect with contemporary wellness practices, highlighting the profound ability of classical music to address modern challenges, particularly in the realm of mental health. The tour aspires to invite audiences to explore the therapeutic potential of these ancient musical forms, offering a powerful and deeply moving experience.

The pre-sale tickets for the tour will be live on the District app by Zomato on February 14, 2025, at 4 PM. This presale offer is available exclusively for HSBC Credit Card holders. General ticket sales will begin on February 16, 2025, at 4 PM. Ticket prices start from INR 1499/- onwards. The tour is sponsored by HSBC.

Tour Schedule:

• New Delhi – Sunday, 6 April 2025
• Mumbai – Sunday, 13 April 2025
• Pune – Friday, 18 April 2025
• Ahmedabad – Sunday, 20 April 2025
• Bengaluru – Sunday, 27 April 2025
• Jaipur – Friday, 2 May 2025
• Hyderabad – Sunday, 4 May 2025
• Indore – Friday, 9 May 2025
• Chandigarh – Sunday, 11 May 2025
• Kolkata – Sunday 18 May 2025