Mapic India Shopping Centre Summit 2025 Overview

New Delhi, April 14, 2025: As India’s retail market is expected to reach USD 2 trillion by 2035 (Source: Kearney Global Retail Development Index), Mapic India Shopping Centre Summit – Maha Kumbh of Retail will unite the leaders in retail, real estate, and technology on April 15, 2025, at the JW Marriott Hotel, Aerocity, New Delhi. The event will encapsulate the theme “Next-Gen Retail: Navigating Disruption, Seizing Opportunities,” leveraging the advantage of an exclusive value proposition, intertwining human experience, advanced technology, and customer confidence to garner interest in today’s fast-moving world of immediate satisfaction. A friendly T20 cricket match between India’s top Retailers and Developers will kick off the event on April 16th.

With a booming consumption economy, the problem is not demand but differentiation in the midst of a deluge of new brands, malls and store formats that are fast fragmenting the marketplace. The pie needs to focus on the most recent strategies for innovation, digital transformation and sustainable growth, with insightful inputs to steer through the fast-changing Indian retail environment. With the shopping habits shifting rapidly, technology and ease of use are now the prime drivers. AI and new-age technologies are revolutionizing experiences, while the “real Bharat”—Tier 2 and Tier 3 cities—proves to be a goldmine of opportunity, where there lies massive, untapped potential for growth.

Key Speakers who will be sharing their insights in the event include Pushpa Bector, Senior Executive Director and Business Head, DLF Retail; Bijit Nair, Senior Director – Direct to Consumer (DTC), Adidas; Arjun Singh Gehlot, Director, Ambience Group; Shibu Philips, Director, Shopping Malls LULU Group; Pramod Arora, CEO, PVR INOX Limited; Harsh Bansal, Co-Founder, Unity Group and Vegas Mall; Dr Ananta Singh Raghuvanshi, Founder & Chairperson, NAREDCO Mahi (Under the aegis of Ministry of Housing and Urban affairs); Samim Sekh, Deputy Chief Architect, Delhi Metro Rail Corporation (DMRC); Abbas Jabalpurwala, CEO, Timezone India; Abhishek Bansal, Executive Director, Pacific Malls and more.

As the retail industry is being transformed at a breakneck pace by new technologies, changing consumer tastes, and sustainability needs, Mapic India Shopping Centre Event will seek to address the urgent forces remaking the industry’s future. This year’s agenda will delve into the redefinition of retail environments, with a focus on blended environments that enrich customer experiences through next-gen malls, omnichannel retailing models, and customer engagement enabled by AI. Particular focus will be placed on the increasing importance of sustainability in retail real estate, with debate on how green building techniques, energy efficiency, and sustainable development are becoming the focal point of the industry’s transformation.

Mr. Umang Gupta, RX India Country General Manager, stated, “With the fast-changing dynamics of Indian Retail & Real estate sectors, the only way to flourish and capture the mind of the Indian consumer is to grasp the ‘New Retail Code’ .

Mapic India Shopping Centre Event 2025 is the industry’s forum to address key opportunities, trends and transformations offering solutions to exponentially grow your business investments. With increased international participation from prominent global retail and technology brands, this year’s event is focused on Indian startups and D2C innovators. ‘Differentiation’ in a highly competitive market like India is the only survival code.

Mapic India Shopping Centre Event 2025 continues to be the flagship forum and the ‘Mahakumbh’ or melting pot of Retail industry players, with the opportunity to build networks, forge business ideas &  innovations that will shape the future of retail and build global retail brands coming from India.”

Speaking about the event, Ashna Gemini Sharan, Portfolio Director, RX India said “In the ever-evolving landscape of retail, characterized by the rise of e-commerce, shifting consumer behaviours and technological advancements, there exists an unprecedented opportunity for retailers in the coming decade. Anyone looking to tap into India’s immense retail potential and contribute to a future driven by innovation, resilience, and sustainable growth should consider attending this event. The Mapic India Shopping Centre Summit and Awards will serve as a platform for participants to explore the critical strategies and innovative approaches required to unlock this immense potential and thrive in the dynamic retail environment of the future.”

BITSoM’s 4th Cohort Achieves 100% Placement Rate

Mumbai, 14th April 2025: BITS School of Management (BITSoM), announced 100% Summer Internship Placement for its fourth cohort (MBA Class of 2024-26). The students bagged internship opportunities from leading companies, across various industries and domains, at an average stipend of Rs 1.72 lakhs.

The placement cycle attracted prominent consulting companies like McKinsey & Co, Accenture, EY, KPMG and PwC. Leading banking and financial services companies that made offers include JP Morgan Chase & Co, Bank of America, IDFC First Bank, Ambit Finvest, ICICI Bank, MetLife, NSE, SBI, Shri Ram Asset Management Company, Union Mutual Fund, Somerset Indus Capital Partners, Nirmal Bang and B2K Analytics. Students also bagged offers from conglomerates and FMCG/FMCD organisations including Tata Sons, Aditya Birla Group, Bluestar, Britannia, Cipla, Colgate Palmolive, Galderma, L’oreal, More Retail, Pidilite, Pernod Ricard, Signify, Tata Consumer among many more. E-commerce, IT and Telecom companies such as FlipKart, Big Basket, Cygnius Consulting, IBM, Tata Communications, Vodafone Idea, Flex, Merilytics, and Arka Energy, from the sustainable energy sector made offers. Cipher Oncology and Aditya Birla Group Data & Analytics Cell picked up students for specific niche roles.

All 133 students who participated in the summer internship placement process were placed. The average stipend is Rs 1.72 lakhs, aggregated for two months, a marginal decline of 1.7% from Rs 1.75 lakhs the previous year. A total of 54 organisations made offers. While the majority of students were placed through the campus process, 24 students proactively found their own internships.

The top 10% percent of the class has an average stipend of Rs 3.62 lakhs (up from Rs 3.42 lakhs last year) and the top 30% are at Rs 3.10 Lakhs (Rs 3.06 lakhs last year). The top half of the class has an average stipend of Rs 2.68 lakhs (Rs 2.70 lakhs last year). Despite prevailing macroeconomic headwinds and sectoral uncertainties, the School has demonstrated strong performance in its summer placements. The process included 20 first-time recruiters—a testament to the School’s growing brand equity and its ability to attract a diverse mix of employers that aligns with BITSoM’s strategic approach of broad-basing its recruiter portfolio to mitigate risks from sector-specific slowdowns.

Commenting on the placement process, Dr Saravanan Kesavan, Dean and Professor of Operations, BITSoM said, “I am proud of the Class of 2026 for navigating a challenging economic landscape with resilience and purpose. The summer placement outcomes reflect not only the caliber of our students, but also the sustained efforts of our Industry Partnership and Career Services team. I am particularly happy that several of our students are working on cutting edge AI related projects. As we broaden our recruiter base and deepen employer relationships, we remain committed to being among the very best B-schools in the country.”

Beating Cancer with Precision: A New Era in Care

By-Dr Nikhil Suresh Ghadyalpatil,Director – Medical Oncology

In today’s world, cancer is no longer treated with a one-size-fits-all approach. With medical science advancing rapidly, cancer treatment has become more focused, less harmful, and far more effective—thanks to a new approach called Precision Oncology.

At the forefront of this transformation is Apollo Cancer Centre, Hyderabad, where each cancer patient receives a treatment plan tailored to the exact nature of their disease.

“Not all cancers behave the same, even if they’re of the same type,” says Dr. Nikhil Suresh Ghadyalpatil, Director and Consultant Medical Oncologist at Apollo Cancer Centre. “Through advanced testing, we can now understand the specific genetic makeup of a tumour, allowing us to choose the treatment that works best for that individual.”

Why Precision Matters in Cancer Treatment
Cancer is complex. Two people with the same diagnosis may respond very differently to the same treatment. Precision Oncology uses genomic testing and biomarkers to identify what’s driving a patient’s tumour — and targets it directly.

This approach improves treatment outcomes and reduces side effects, making life easier for the patient during and after therapy.

World-Class Team, Personalised Care
A key pillar of Apollo Cancer Centre’s success is its Multidisciplinary Tumour Board. This group includes not just oncologists, radiologists, and pathologists — but also organ-specific cancer experts, such as uro-oncologists, gynae-oncologists, breast cancer specialists, bone tumour surgeons, GI cancer experts, and head & neck cancer surgeons.

Together, they review each patient’s case and design a customised treatment plan, ensuring no detail is overlooked.

Advanced Treatments Available at Apollo Cancer Centre
Apollo Cancer Centre offers some of the most cutting-edge technologies and therapies, including:
• Immunotherapy and CAR T-cell therapy
• Antibody-drug conjugates and PRRT
• Robotic surgeries for better precision and recovery
• Organ-preserving surgeries, such as breast conservation, limb salvage, and sphincter-sparing techniques

These options not only increase survival rates but also help patients return to normal life faster and with fewer long-term side effects.

Leading the Way in Telangana and Andhra Pradesh With a strong focus on personalised care, world-class infrastructure, and the expertise of Dr. Nikhil Ghadyalpatil, Apollo Cancer Centre, Hyderabad is leading the way in making cancer treatment more precise, effective, and compassionate.

The future of cancer treatment is already here—and it’s saving lives every day.

New Initiative Uses Behavioural Science in Public Transport

Bengaluru, April 14, 2025: The Bengaluru Metro Rail Corporation Limited (BMRCL), Bengaluru Metropolitan Transport Corporation (BMTC), and the Electronics City Industries Association (ELCIA), in collaboration with Toyota Mobility Foundation (TMF) and WRI India today launched the “STAMP: Nudging Commuter Behaviour” — a pioneering initiative that leverages behavioural science and technology to encourage commuters to shift from personal vehicles to public transport.

PROJECT BACKGROUND

With the Namma Metro Yellow Line set to launch later in 2025, Electronic City — one of Bengaluru’s largest employment hubs — will be better connected to the city. This expansion will bring over one lakh jobs closer to the metro network, offering a faster and more sustainable alternative to private transport. Recently introduced BMTC feeder buses, launched in collaboration with ELCIA and the Electronics City Industrial Township Authority (ELCITA), are providing first- and last-mile connectivity in the area.

The Station Access and Mobility Program (STAMP), led by TMF and WRI India, has been working to bridge the connectivity gap to taking public transport in Indian cities, by combining research with innovative pilots, from electric autorickshaws to a carpooling app. Launched in Bengaluru in 2017, STAMP has since expanded to six cities: Hyderabad, Kochi, Mumbai, Pune, Nagpur, and Delhi, enabling over 50,000 last-mile metro trips and saving 240,000 passenger minutes. Using a four-step model, it identifies gaps and customizes solutions based on each city’s metro system.

A 2023 working paper by Toyota Mobility Foundation and WRI India titled, “Improving metro access in India: Evidence from three cities” shows that commuters tend to avoid the metro due to last-mile costs and wait times. They also show that high-income commuters (earning over ₹60,000/month) rarely use metro services, preferring personal vehicles due to expensive last-mile options. Compared to cities like Nagpur and Delhi, Bengaluru commuters face higher last-mile costs, making metro accessibility a challenge. Behavioural science is emerging as a critical tool in urban mobility, enabling data-driven interventions that shift commuter habits and make public transport the preferred choice.

STAMP: Nudging Commuter Behaviour imbibes the learnings and successes of previous STAMP editions in Bengaluru, Hyderabad, Kochi, and Mumbai, by focusing on a distinct segment of commuters: high-income individuals who are choice users of public transport. Previous versions of STAMP have revealed that the cost of last-mile connectivity for affluent commuters is higher in Bengaluru compared to cities like Nagpur and Delhi.

PROJECT OBJECTIVE

This program aims to address the barriers of last-mile accessibility and higher costs of travel by combining behavioral science principles with technology-driven solutions, to ensure a more efficient and sustainable urban transport system for all. The project strives to lower emissions, reduce congestion and increase the shift to sustainable transport for the commuters.

STAMP INNOVATION CHALLENGE

As part of this initiative, the Station Access and Mobility Program (STAMP) launched an innovation challenge, inviting startups, technology firms, and industry partners to develop scalable mobility solutions that encourage metro usage in Electronic City. Innovators from around the world are welcome to apply; however, they must collaborate with an Indian partner.

The overall theme of STAMP’s innovation challenge is to leverage behavioural science to enhance public transport for commuters in Electronic City.

The potential solutions should incorporate:

  • Gamification: Incentives for eco-friendly transport choices
  • Real-time Nudges: Prompts during peak transit times to encourage shared mobility and reduce congestion.
  • Inclusive Access: Behaviour-driven solutions enhancing last-mile access, affordability, safety, and convenience for diverse commuter needs.
    Challenge period: April – June 2025

Selected teams will receive funding from a total implementation grant of USD 100,000 to further develop and pilot their solutions. The Challenge will also include a bootcamp with Ashoka University’s Centre for Social and Behaviour Change, offering behavioural science insights.

Finalists will receive support in the following three areas:

  • Enterprise: Business development and strategy, pilot design, government engagement tools and other technical support.
  • Exposure: Access to a wide network of domain experts, government and local authority representatives for feedback and advice.
  • Financial support: Shortlisted enterprises will be awarded with prize money for further development and piloting the innovation technology idea, product or services.

Clearing the Mental Clutter for Creative Minds

Gurugram, 14th April 2025: In an inspiring case that highlights the growing impact of thought pollution on young professionals, Manasthali, a trusted name in mental health and emotional wellness, recently supported a 25-year-old advertising executive in his journey to overcome anxiety and mental fatigue caused by the constant overload of negativity from news cycles, social media, and high-pressure work environments. With the right therapeutic intervention and personalized care, Manasthali, a leading mental health and wellness platform, helped him break free from the grip of toxic thinking patterns and regain clarity, focus, and emotional balance.

The patient Rahul (name changed) had been managing anxiety successfully after an initial round of therapy and lifestyle changes. For nearly a year, he remained stable and productive. However, a few months ago, his anxiety resurfaced, prompting him to seek help again at the Manasthali. Upon evaluation,  mental health expert discovered that Rahul had been increasingly overwhelmed by the toxic information around him—endless doom-scrolling on social media, disturbing news reports, and constant comparisons on professional networking sites. Combined with interactions with a few pessimistic colleagues, his mental environment had become severely polluted.

To help Rahul regain control over his mental well-being,  Manasthali implemented a structured and compassionate three-pronged approach. Central to the process was Cognitive Behavioural Therapy (CBT), through which Rahul was guided to recognize and challenge his negative thought patterns. By identifying irrational fears and self-critical beliefs, he gradually learned to replace them with healthier, more constructive ways of thinking—empowering him to respond more calmly and rationally to everyday stressors.

Alongside CBT, Rahul was introduced to a Digital Hygiene and Mindfulness routine that focused on reducing his exposure to the constant stream of negativity from social media and news platforms. He followed a personalized digital detox plan and adopted mindfulness meditation and breathing techniques to manage daily anxiety. To reinforce a positive outlook, he also maintained a gratitude journal, recording moments of appreciation and personal growth.

“Just like polluted air can clog our lungs, this mental overload had begun to cloud Rahul’s thoughts—leading to self-doubt, chronic worry, and sleepless nights. His anxiety symptoms—racing thoughts, restlessness, and shortness of breath—had returned, affecting both his personal life and work performance. This combination of gratitude and cognitive restructuring helped rewire his mind, allowed him to focus on progress, resilience, and self-compassion even during challenging times,” said Dr Jyoti Kapoor, Founder-Director and senior psychiatrist, Manasthali Wellness.

Within eight weeks, Rahul reported significant improvement. He felt lighter, calmer, and more focused. With continued therapy and support from Manasthali, Rahul not only managed his anxiety but also became more self-aware and emotionally resilient. He now consciously filters his mental intake, just as one would protect themselves from environmental pollution.

Zouk Partners with Unicommerce for Growth Opportunities

New Delhi, 14th April 2025: Zouk, India’s leading 100% vegan, handcrafted, and proudly Indian lifestyle brand, offering bags, luggage, and accessories, has partnered with Unicommerce and Shipway to strengthen and streamline its growing e-commerce operations. This collaboration focuses on improving the brand’s online inventory management, logistics efficiency, and delivery capabilities across India.

Founded in 2016, Zouk is a digital-first, direct-to-consumer (D2C) brand based in Mumbai. It operates in the USD 17 billion online fashion and lifestyle market, reaching customers through its website, app, and leading marketplaces like Amazon, Flipkart, Myntra, Tata Cliq, and Nykaa, as well as quick-commerce platforms such as Blinkit, Zepto, and Swiggy Instamart. Today, Zouk fulfills nearly 40,000 online orders each month across these diverse digital channels.

While Zouk sees strong demand from major metro cities like Bengaluru, Chennai, Mumbai, Delhi, Hyderabad, and Kolkata, the brand also caters to a growing customer base across the country. To support this widespread reach, Zouk leverages Unicommerce’s warehouse and inventory management solution to streamline order processing, optimise inventory allocation and tracking, and manage returns efficiently.

To further enhance its delivery capabilities, Zouk has also deployed Unicommerce-owned Shipway for automated courier selection. This helps choose courier partners best suited for each order based on delivery time and cost considerations. Shipway also provides reverse logistics and tracking tools. Through its courier aggregation and automation tools, Shipway ensures delivery coverage across over 29,000 pin codes in India, simplifying shipping processes and supporting efficient order fulfilment.

Zouk’s rapidly expanding offline presence, spanning exclusive stores in Bengaluru, Delhi NCR, Mumbai, Pune, and Lucknow, along with multiple multi-brand outlets, adds another layer of complexity that Unicommerce helps simplify through its unified order management platform.

Kapil Makhija, MD and CEO of Unicommerce commented, “Unicommerce is a one-stop shop for all e-commerce enablement technology needs. We are delighted to partner with Zouk to power their e-commerce operations and help them leverage technology to scale and optimize their online presence.“

Pradeep Krishnakumar, Co-Founder of Zouk, stated, “At Zouk, delivering a seamless and consistent consumer experience is at the heart of everything we do. Partnering with Unicommerce and Shipway has enabled us to strengthen our operations so that every order, whether from a metro or a remote town, is fulfilled smoothly and efficiently.”

Uniware and Shipway solutions by Unicommerce are scalable and designed to accommodate the growing volumes as Zouk expands its business.

Introducing The First Edition Of Foodka Culinary Honours

Kolkata, 14th April, 2025: The culinary landscape of Kolkata is set to witness a landmark celebration of taste, tradition, and innovation as the first edition of the Foodka Culinary Honours prepares to take center stage. Conceptualized and curated by two of the most passionate culinary minds — Foodpreneur Shiladitya Chaudhury and Food Historian & Culinary Content Creator Indrajit Lahiri — this highly prudent awards platform aims to being hailed as one of the most coveted recognitions in the world of food. Today the official press conference was attended by Mr Manoj Jangid, General Manager, Fairfield by Marriott, & Mr Sudesh Poddar, President, HRAEI where the categories were announced.

With Doctor’s Choice as the Title Sponsor, and presented in proud association with IHM (Institute of Hotel Management, Taratala) as the audit partner and HRAEI (Hotel & Restaurant Association of Eastern India), the Foodka Culinary Honours 2025 will honour culinary brilliance across a wide spectrum of categories, celebrating both heritage and innovation.

The awards will be conferred across the following 11 distinctive segments featuring Indian (Bengali / Biryani & Kebabs / Bhaja Bhuji (Snacks)), ChinesePan AsianContinentalGlobalBakery and PatisserieSweetsCaféLounge & BarVegetarian & QSR (Quick Service Restaurants). There will be a special category called ‘Hall of Fame’ to be conferred to an individual or concern for their soulful contribution towards the industry.

The first edition promises to set a new benchmark in recognizing talent, consistency, and innovation in the food and beverage industry. From timeless flavours of local traditions to the bold explorations of global cuisine, the Foodka Culinary Honours aims to spotlight the individuals and institutions shaping the future of food.

Fairfield by Marriott, Kolkata proudly joins this prestigious initiative as the Hospitality Partner, where the grand celebration will unfold in the form of a glittering gala evening.

The winners across all categories will be announced and felicitated at the awards night in July 2025, in Kolkata — an evening that will bring together the who’s who of the culinary world, restaurateurs, chefs, food connoisseurs, and industry insiders.

“Foodka Culinary Honours is our humble tribute to the culinary custodians of Bengal who have been shaping the state’s food narrative with passion, innovation, and authenticity. Through this platform, we aim to celebrate not just food, but the stories, the heritage, and the relentless spirit behind it. This is just the beginning of a journey to honour excellence across kitchens — from iconic eateries to unsung heroes”, said Shiladitya Chaudhury & Indrajit Lahiri, Founders, Foodka Culinary Honours.

The journey to felicitating the best of gastronomic masterpieces is about to begin in form of Fooka Culinary Honours celebrating excellence, honouring legacy, and inspiring the next wave of culinary creativity.

Vaibhav Sagar Appointed as the General Manager

National, April 14, 2025 – Udaipur Marriott Hotel, the first hotel set to open in Udaipur under the flagship Marriott Hotels brand, today announced the appointment of Vaibhav Sagar as its General Manager. With nearly two decades of extensive experience in the hospitality industry, Sagar brings a wealth of expertise in operations, strategic planning, and team leadership.

Vaibhav-Sagar-General-Manager-Udaipur-Marriott-Hotel

Sagar began his career with Hyatt Hotels, before making a successful transition into banking, where he worked with IDBI and Kotak Mahindra Bank. His return to hospitality saw him take on leadership roles with globally acclaimed hotel chains including InterContinental Hotels Group, Hilton Hotels & Resorts, IHHR Hospitality, and Radisson Hotel Group. This cross-industry experience has equipped him with substantial expertise in marketing, finance, and performance-driven hotel operations. His strong background further complements his strategic mindset and innovative problem-solving abilities.

Prior to joining Udaipur Marriott Hotel, he served as General Manager at Le Méridien Hyderabad since 2022, where he played a pivotal role in revitalizing the hotel’s performance, significantly enhancing guest satisfaction scores, operational efficiencies, and commercial outcomes. An alumnus of Cornell University’s executive education program, Sagar also holds an MBA in Marketing and Finance.

Upon his appointment, Sagar expressed his enthusiasm: “I am honored to take on the leadership of Udaipur Marriott Hotel, a property with immense potential in one of India’s most vibrant hospitality markets. I look forward to collaborating with the talented team here to deliver exceptional guest experiences and set new standards of service in the region.”

Sagar’s proven leadership, cross-industry expertise, and commitment to service excellence position him as a valuable asset to the Udaipur Marriott Hotel team. His appointment is expected to enhance the hotel’s performance, strengthen its market presence, and deliver world-class experiences for guests.

Nestled against the majestic Aravalli Hills and overlooking the tranquil Fateh Sagar Lake, Udaipur Marriott Hotel is set to open in April 2025, marking Marriott International’s debut in the city of Udaipur in Rajasthan.

The EMAK Silent Heroes Awards-25 Concludes

Kochi, 14-April-2025: The seventh edition of the Silent Heroes Awards, organized by the Event Management Association – Kerala (EMAK), concluded at The Leela Raviz Ashtamudi, Kollam. The event was inaugurated by the MP N.K.Premachandran, in the presence of eminent personalities from the business and event industries.M.Naushad MLA was a part of the event.

“It is a great pride that the Event Management industry has grown into a sector that plays a significant role in the economic growth and progress of the country”said MP N.K.Premachandran, inaugurating the event.

The Silent Heroes Awards 2025 featured almost 230 awards across 60 categories, categorised into five main award sections were distributed during award ceremony.
“Through the event we want to celebrate Kerala’s event management industry and bring industry leaders together to share their ideas and insights,” said Raju Kannampuzha, President, Event Management Association of Kerala.

The event was a fantastic networking opportunity for professionals in events and allied industries and featured a B2B Expo, knowledge sessions, keynotes, panel discussions, awards, and entertainment. The knowledge sessions on Destination Management for Events, Destination Weddings and MICE held as part of the event was inaugurated by Devidas.N IAS District Collector, Kollam.and M.Mukesh MLA participated in the knowledge session

India’s AI Breakthrough: Explore Human-Like AI

Hyderabad, 14th April 2025 – Mivi, a leading Indian consumer electronics brand, today announced that it has created Mivi AI, the world’s first human-like Artificial Intelligence, aimed at revolutionising the human-AI relationship. The company, through its independent research and development, has successfully developed the human-like AI that will make technology more integrated into people’s daily lives, enhancing productivity and well-being by creating more meaningful and user-centric experiences.

While existing AI models operate in a simple on-screen question-response framework, Mivi has reimagined the interaction layer from the ground up. Leveraging the full reasoning capabilities of advanced LLMs, the company has successfully engineered a personalized conversation engine and trained its models to maintains context.

Mivi AI is being introduced to consumers through the first-of-its-kind AI Buds, enabling seamless, on-the-go interactions. Simply say “Hi Mivi” to wake the AI and begin a natural conversation. As the first product built on the Mivi AI platform, the AI Buds mark the beginning of a broader ecosystem of intelligent devices. Trained on thousands of voice samples, Mivi AI is uniquely attuned to understand and respond to a wide range of Indian accents, ensuring a truly inclusive experience.

Speaking about the breakthrough, Midhula Devabhaktuni, Co-founder and CMO, Mivi said,

“With Mivi AI, we’re not just launching a product — we’re defining the next era of human-AI interaction. This marks a transformative leap in global innovation, where AI doesn’t just respond, but truly understands, adapts, and connects on a deeply human level. It’s about building technology that feels less like a tool, and more like a companion — intuitive, emotionally aware, and seamlessly present in everyday life.”

“As the first of its kind, Mivi AI reflects our unwavering belief that world-class innovation can — and should — be built in India, for the world. This is more than a milestone for Mivi; it’s a defining moment for Indian technology on the global stage. Mivi AI Buds is the 1st manifestation of Mivi AI, and it is the beginning of many advancements. We’re proud to lead this revolution. This is India’s AI moment.”

The core technology behind Mivi AI leverages:

  • Natural Language Processing (NLP): making AI proficient in understanding, interpreting, and generating human language in a way that feels fluid and natural.
  • Emotional Intelligence: AI that can recognize and respond to the emotional tone of a conversation, enhancing user experience by making interactions feel more personalised and human.
  • Context Awareness: AI that can remember prior interactions and understand the broader context of a conversation or situation.

Mivi AI’s USP lies in its human-like approach rather than following predefined commands and providing rigid responses. It uses developed systems which are capable of mimicking human interactions, processing complex language, recognizing context, understanding emotions and engaging in dynamic conversations. Mivi’s human-like AI can interpret finer nuances in the command language and adapt to various situations, similar to a human being.