Harbhajan Singh Sparks Nationwide Festivities

India, 25th March 2025: Radio City, India’s leading radio network, successfully concluded its flagship campaign, “Cricket ka Blockbuster 2025,” a 100-day celebration filled with CRICKET, PASSION, and UNITY. With cricketing legend Harbhajan Singh at the helm, the campaign brought cricket aficionados exclusive match insights, expert analysis, and a host of thrilling contests that created remarkable memories across Radio City’s on-air and digital platforms.

                                                                                                                                                                                                                                Fans across cities formed their own ‘City Champions’ teams through on-air and digital challenges, with winners getting the once-in-a-lifetime opportunity to attend live matches in the 20-20 tournament. From daily trivia and cricket-themed humour to engaging reel challenges, the radio channel left no stone unturned in creating the ultimate fan experience. Adding to the excitement was a high-energy “Cricket ka Blockbuster Anthem,” composed by a leading artist, celebrating the spirit of the campaign. Promoted extensively across Radio City stations, Instagram Reels, and YouTube, this anthem amplified thrill and enthusiasm surrounding the campaign, making it an actual festivity. The excitement continues as the cricket fever now shifts to the highly anticipated upcoming 20-20 matches.

The campaign offered daily content pegs that commemorated the spirit of the sport through engaging segments. “Cricket Ka Dose with City Ke Jocks” featured Radio City RJs delivering daily score updates, trivia, and contests to keep listeners hooked. “Babbar Sher – Cricket Special” added a humorous twist with witty couplets, mimicry, and cricket-themed banter. Game supporters showcased their craziest celebrations, chants, and moments in the “City Champions Reel Challenge” using campaign hashtags. Harbhajan Singh connected with the crowd through “Harbhajan Singh – On Mic,” sharing exclusive match perceptions, anecdotes, and pre- and post-match analysis. Meanwhile, “City Champions Unplugged” spotlighted winners as they shared their excitement and stories of attending live matches, amplifying the gala across platforms.

Ashit Kukian, CEO of Radio City, said, “Cricket holds a special place in the hearts of every Indian, and we elevated this passion with ‘Cricket ka Blockbuster 2025.’ With Harbhajan Singh’s unmatched expertise and a wide range of interactive engagements, we offered our consumers a unique opportunity to witness the sport like never before. This campaign was all about celebrating the audience and bringing them closer to the action. As a pioneer in radio entertainment, Radio City continued to be the go-to destination for thrilling and innovative content.”

Harbhajan Singh, cricket legend and campaign face, added, “‘Cricket ka Blockbuster’ created an immersive and exciting cricket journey for every fan. From match analysis to fan stories and contests, we built a celebration that went beyond the game. Cricket has always been more than just a sport to me it’s a passion and a way of life. It was incredible to be part of this journey with Radio City, bringing cricket’s magic directly to the listeners.”

BCD Group Strengthens Presence with ₹2,000 Cr Orders

March 25th, 2024: BCD Group, one of the oldest names in the Indian construction and design industry, today announced the doubling of its order book to Rs 2,000 crore in the first quarter of 2025. This milestone was achieved in just two years and was led by awarding of construction contracts from developers across the country with Bengaluru leading the order book.

Mr.-Angad-Bedi-Managing-Director-BCD-group

The company has already received orders worth Rs 350 crore in the first quarter of this year, from Godrej , Assetz and Century indicating strong developer demand in the wake of rapid increase in the demand for commercial and residential spaces across the top cities and its micro markets.

Commenting on the launch, Angad Singh Bedi, Managing Director at BCD Group said, “As an organisation, we have been razor focused on developing high value projects for our clientele in record time. This has made BCD Group the preferred partner for developers across the country and the doubling of our order book to Rs 2,000 crore in just two years is a testament to this fact. This was achieved by expanding our relationships with developers across the country while bridging in operational efficiencies in our operations by strengthening our workforce to 3,500 and bringing new technologies. Bengaluru has played a pivotal role in this growth which continues to witness increasing demand for commercial and residential real estate led by the city’s attractiveness as one of the fastest growing real estate markets. We have charted out significant growth plans over the next few years with Bengaluru in focus, as the real estate sector undergoes an evolution where premiumisation and faster closure of projects will become the unique selling proposition for developers”.

The company has been the preferred partner for some of the country’s biggest developers including Mumbai based- Godrej Properties, Bengaluru-based Embassy Group,  Abhee Ventures , Puravankara, Ramsons Trendsquares and Century Group among others.  These include premium and luxury apartments & villas.

Venkatesh S M, COO at BCD Group said, “We are actively building capabilities within with advanced construction and maintenance technologies, sustainable practices, and design innovations, to ensure rapid growth of BCD Group over the next few years. Our 70 plus years of expertise across construction, development, engineering, funding, and consultancy enables us to undertake large-scale developments while ensuring their timely completion.

Vivek Joshi CSO at BCD Group said, “Our organization has a strong international presence in construction and development, positioning us as a global leader in the industry. We are committed to strengthening the synergy between our India business and overseas operations, leveraging our global expertise to enhance capabilities and innovation in the Indian market. Currently, we are highly focused on expanding and deepening our relationships with developers across the country, with Bengaluru as our key growth market.”

With an experience of over 7 decades, BCD Group has been at the forefront of developing state-of-the-art properties to cater to the evolving needs of customers and investors. Currently, it is developing over 18 million square feet of turnkey projects from leading builders across the country  with order book of Rs 2000 crore. .

As one of India’s only zero-debt contractors, with integrated capabilities of ‘concept to delivery’ and a technology-first outlook, the company has a dedicated in-house engineering data centres, competency cells, advanced formwork systems, mechanised project execution, digitised project control, and a large and talented pool of consultants, vendors, and employees.

The GSMA Board elects Gopal Vittal as the new Chairman

Gurugram (India), March 24, 2025: The Board of Directors of the GSMA elected Gopal Vittal – Vice Chairman & MD, Bharti Airtel, as its new Chairman, until the end of 2026. Gopal is currently the acting Chair of the GSMA board.

In his role as the Chairman, Gopal will oversee the strategic direction of the GSMA. The members of this prestigious body include 1000 telecom companies from around the world, handset and device companies, software companies, equipment providers, internet companies, as well as organizations in adjacent industry sectors. Gopal becomes the second Indian after Sunil Bharti Mittal to be elected as the Chairman of the GSMA Board.

The appointment also highlights the significant influence Airtel has in the global telecom industry, with both Sunil Bharti Mittal and Gopal Vittal having held key positions on the GSMA Board for years.

Taking on the role, Gopal Vittal said “I am honored to be elected as the Chair of the GSMA Board. The mobile industry contributed $6.5 trillion to the global economy in 2024 and is the spine on which much of the innovation in the world is built. The GSMA, as a global organisation unifying the mobile ecosystem, is fundamental to discover, develop and deliver innovation that impacts positive change for all. I look forward to working closely with the GSMA team and the rest of the Board to continue this important work. “

Mats Granryd, Director General of the GSMA, commented: “I have worked with Mr. Vittal for many years and am delighted that he has been appointed Chair of the GSMA Board. His knowledge and experience makes him very well positioned to lead the Board and the industry through the current challenges and opportunities, including how to leverage AI and complete 5G for new business models and revenues streams.”

Gopal has served on the GSMA Board in different capacities for over a decade including as Deputy Chair for the last three years. Most recently, he was also appointed the Acting Chair of the GSMA board in early 2025 and has now been formally elected as the Chair of the GSMA board. Gopal will serve as the Chair of the Board until the end of 2026. The GSMA Board will announce the election of a new Deputy Chair in due course.

Gopal Vittal is currently the Vice Chairman and Managing Director of Bharti Airtel and is also a Board member of Bharti Airtel Limited, Airtel Africa PLC and Indus Towers. Prior to this, he was the Managing Director & CEO for Airtel for 12 years.

Yakult Launches GutIsBusted Campaign for Healthy Gut Awareness

March 24th, 2025, New Delhi: Having carved a distinct niche for itself in the probiotic category, Yakult Danone India Pvt. Ltd. launched a quirky and enjoyablesocial media awareness campaign to reinforce the importance of good bacteria to keep a healthy and happy gut. This poignant Social Media campaign will remain live from March 17-31, 2025. This was disclosed by Mr Eiji Amano, Managing Director, Yakult India Pvt. Ltd.

This innovative campaign titled #GutIsBusted starts with the hype that someone has been arrested for weak immunity, bad digestion and fatigue. But later, it is disclosed that it is not the gut but harmful bacteria that are the primary reason for the illness. Hence, among others, Yakult is also a very good solution to increase good bacteria for better digestion and immunity.

Speaking on the occasion, Mr. Taku Otsuka, Director of Sales, PR &Marketing, Yakult Danone India Pvt. Ltd., remarked, “Today, world over, people are facing multiple health challenges. The health barometer suggests that 7 of every 10 Indians may be at risk of a lifestyle disorder. While this has been linked to poor nutrition, stress and lack of physical activity, an important determining factor is poor intestinal health. Hence, we have tried to reinforce the link between intestinal health and good health. Through this innovative campaign, we have highlighted the importance of good bacteria in the gut. The concept of probiotics is unique and literally means “For Life”. The unique probiotic Yakult bottle contains 6.5 billion live Lactobacillus casei strain Shirota, which suppress the growth of harmful disease-causing bacteria and increase the number of beneficial bacteria in the gut.”

Detailing further,Dr. Neerja Hajela, Head of Science Department, Yakult Danone India Pvt. Ltd.,elaborated, “The gut functions as a virtual organ ashome to over 100 trillion microbes, which weigh about 2 kg. The communities of micro-organisms areabsolutely essential for the digestion of food, absorption of nutrients, maintenance of a well-developed immune system and production of essential vitamins such as vitamin B. It is pertinent to maintain intestinal balance. Probiotics, backed by decades of research, have been scientifically proven to contribute to the balance of these microbes and, thereby, both improve digestive health and build overall immunity.”

According to Mr.Ippei Nagamine,Chief Manager of PR & Marketing, Yakult Danone India Pvt. Ltd. “Today, we are present in all 28 states& 6 Union territoriesin India. The health benefits of Yakult are tangible, and there is an upward trend in consumption. There is great visibility about the brand, and we are constantly and innovatively communicating the key messages of our signature products through consumer engagement initiatives at the ground level and on multiple platforms to raise awareness”.

MLAs Participate in Training to Drive State’s Development Vision​

Mumbai, 25th March 2025: Indian Institute of Management (IIM) Raipur, a leading institution recognized for #BuildingBusinessOwners, successfully concluded the two-day Public Leadership Programme, a pioneering initiative designed for Members of the Legislative Assembly (MLAs) from Chhattisgarh. The program was scheduled from March 22-23, 2025. This initiative aimed to enhance governance effectiveness and leadership skills, fostering a vision for a ‘Viksit Chhattisgarh 2047.

 The event was inaugurated by Chief Guest, Vishnu Deo Sai, Hon’ble Chief Minister, Chhattisgarh, along with Dr. Charandas Mahant, Hon’ble Leader of the Opposition, Dr. Raman Singh, Hon’ble Speaker of the Chhattisgarh Legislative Assembly, and Kedar Kashyap, Hon’ble Minister of Parliamentary Affairs.

Addressing the gathering, Vishnu Deo Sai, Hon’ble Chief Minister, Chhattisgarh, shared, “This Public Leadership Program is a strong platform for sharing new solutions and it will prove useful and meaningful in achieving the goal of developed Chhattisgarh 2047. If we have to take the state forward, then we have to be equally prepared to deal with all kinds of challenges. We need to emphasize on the proper use of technology in public interest. As a public representative, your behavior with the common people is the biggest asset and it will strengthen the trust of the people in you and the parliamentary system.”

Dr. Ram Kumar Kakani, Director, IIM Raipur, said, “At our institute, we believe in bridging the gap between education and administration. This programme is not limited to learning but also an opportunity to collaborate, exchange ideas and share innovative solutions to not only elevate the administrative standards of Chhattisgarh but also provide inspiration to other states. This programme is designed to provide a platform for decision making and capacity building based on strategic dialogue elements, which is an essential element to achieve the goal of Developed Chhattisgarh 2047.”

Vidhan Sabha Speaker Dr. Raman Singh, while addressing the Leadership Program, said that all members actively participated in the Chhattisgarh Vidhan Sabha budget session for nearly a month, and their presence at this two-day event immediately afterward is commendable.

He stated, “You might be wondering why we need training after winning. After winning, our responsibilities and roles increase, which is why we must continue to learn. We should not work only for our respective constituencies but for the overall betterment of Chhattisgarh.”

Dr. Charandas Mahant, Opposition Leader, shared, “It would be a wrong notion to think that we became leaders as soon as we became MLAs. Becoming a leader is a process and we have to learn it. A tribal son of Jashpur has become the Chief Minister today after overcoming difficult circumstances, this is the beauty and strength of our democracy. The main objective of all of us is the progress of Chhattisgarh and there is a need to move forward with this.”

On the second day, the Valedictory Session brought together esteemed dignitaries. Dr. Raman Singh, Hon. Speaker (CG), Dr. Charandas Mahant, Hon. LoP (CG), and Shri Kedar Kashyap, Hon. Minister of Parliamentary Affairs, shared their insights. Dr. Ram Kumar Kakani, Director, IIM Raipur, addressed the gathering. Program Directors, Prof. Sanjeev Prashar and Prof. Sumeet Gupta, played key roles in the program’s success. Prof. Archana Parashar, Key Facilitator, also shared her perspective.

The two-day-long leadership program featured sessions delivered by highly experienced speakers on crucial topics, including Financial Planning and Budgeting, Public Life and Narratives, AI and Tech, Managing Media & Public Relations, the Duties & Responsibilities of Public Representatives, and Good Governance and Transforming Lives

Goa Electronics & HCL GUVI Launch GenAI Training to Boost IT Hub

Goa, March 24, 2025: In a landmark initiative to establish Goa as a thriving IT hub, Goa Electronics Limited (GEL), in collaboration with HCL GUVI, has successfully concluded a Generative AI (GenAI) training program aimed at upskilling government employees and IT professionals. This initiative aligns with the Government of India’s vision of making India the ‘AI Hub of the World’, a mission championed by Prime Minister Narendra Modi through transformative programs like Karma Yogi Bharath.

As part of Goa’s digital transformation strategy, the program provided cutting-edge AI training to employees of Goa Electronics Limited, equipping them with expertise in AI-driven productivity tools and automation solutions. By integrating AI capabilities into governance and professional sectors, the initiative aims to enhance efficiency, drive technological innovation, and accelerate Goa’s economic growth.

With increasing investments in Goa’s IT sector, this initiative highlights how AI-powered education can empower the youth and expand employment opportunities in knowledge-driven industries. It aligns with the Government of Goa’s long-term vision of attracting high-value investments and fostering sustainable, high-skilled jobs in the state.

According to the Goa Economic Survey 2024-25, the state’s white-collar employment rate is 15% lower than the national average, with only 23% of the workforce engaged in knowledge-based industries. To bridge this gap, the intensive 24-hour training program, conducted from March 3 to March 8, 2025, focused on equipping professionals with in-demand GenAI skills such as prompt engineering, model fine-tuning, image generation, and AI-powered applications.

Revati Kumar, CEO & Executive Director of Goa Electronics Limited, emphasised the significance of AI training in shaping the state’s digital future, “This collaboration is a strategic investment in Goa’s workforce. By equipping professionals with high-value AI skills, we are ensuring that Goa remains at the forefront of India’s tech revolution. With the government’s vision of India as a global AI powerhouse, we are not only enhancing our government employees’ capabilities but also fostering a digitally empowered governance system.”

Arun Prakash M, Founder & CEO of GUVI, said, “Through this initiative, Goa takes a decisive step toward establishing itself as a key player in India’s digital economy, fostering a skilled workforce ready to embrace AI-driven transformation.”

“Generative AI is not just a tool; it’s a paradigm shift that will redefine industries and job markets. Through this initiative, we are empowering Goa’s workforce with the expertise needed to harness AI’s full potential. By equipping professionals and government employees with cutting-edge AI skills, we are laying the foundation for Goa’s emergence as a competitive IT hub, capable of attracting global investments and fostering innovation,” said Apoorv Johari, Head of Enterprise Business – GUVI.

ESC Honors Beyond Key for Outstanding Export Performance

March 25, 2025 – Beyond Key, a leading global technology solutions provider, has been honoured with the prestigious National Export Excellence Award by the Electronics and Computer Software Export Promotion Council (ESC). This award recognizes Beyond Key’s exceptional contribution to software exports, reaffirming its position as a key player in India’s technology sector.

The ESC National Export Excellence Awards celebrate companies that demonstrate outstanding export growth, innovation, and global business impact. Beyond Key was recognized for its consistent expansion into international markets, cutting-edge technology solutions, and client-centric approach. The company has made significant strides in digital transformation, offering state-of-the-art software solutions across various industries, including healthcare, retail, finance, and logistics.

Commenting on the same belief, Mr. Piyush Goel, CEO and Founder of Beyond Key, stated, “This award is a proud moment for Beyond Key, reflecting our dedication to innovation, global excellence, and customer-centric solutions. We remain committed to delivering cutting-edge technology that empowers businesses worldwide.”


The award ceremony, held in New Delhi, was attended by industry leaders, policymakers, and esteemed members of the ESC. Representing Beyond Key at the event were Mr. Ambrish Kanungo, Head of Human Resources, and Mr. Rahul Panwar, Assistant Vice President of Global Delivery. Their presence underscored the company’s commitment to fostering a robust global delivery network and driving digital innovation.

Beyond Key has consistently focused on expanding its global footprint by delivering high-quality IT services to clients in the United States, Europe, and Australia. The company’s export success is driven by its ability to leverage advanced technologies such as artificial intelligence, cloud computing, data analytics, and automation.

Speaking on the achievement, Mr. Rahul Panwar, AVP of Global Delivery at Beyond Key, said: “Receiving this prestigious award is a testament to Beyond Key’s relentless commitment to innovation and global excellence. Our ability to create world-class digital solutions has enabled us to build strong relationships with clients across the globe. This recognition motivates us to continue pushing boundaries in technology and software development.”

Beyond Key’s success is also attributed to its strong talent pool, comprising highly skilled professionals who bring innovation and creativity to every project. The company actively invests in upskilling its workforce, fostering a culture of continuous learning, collaboration, and customer-first innovation.

As a key contributor to India’s IT sector, Beyond Key’s achievements align with the Government of India’s vision for digital transformation and economic growth. The company’s expanding export portfolio supports job creation and skill development, further strengthening India’s position as a global technology powerhouse.

Mr. Ambrish Kanungo, Head of HR at Beyond Key, highlighted the company’s people-first approach, stating, “Our people are our biggest strength. This award is a recognition of the hard work, dedication, and expertise of our team. We will continue to nurture talent, drive innovation, and contribute to the Indian IT sector’s growth on the global stage.”

Under Piyush Goel’s leadership, Beyond Key has achieved remarkable milestones, including being recognized as a “Great Place to Work” for six consecutive years, securing a spot among the Top 25 Organizations for Building Culture and Innovation for All, Great Place for Millenials and ranking 35th in India’s Great Mid-Size Workplaces 2024 by Great Place to Work®. Additionally, Beyond Key was named an Inc. 2024 Power Partner Award Winner, a Great Place to Work for the sixth time in a row and now honoured with the Export Excellence Award has reinforced industry leadership.

World TB Day- Understanding Tuberculosis

By: Dr. Pavan Yadav, Lead Consultant – Interventional Pulmonology & Lung Transplantation, Aster RV Hospital

March 24th marks World Tuberculosis Day, commemorating the day in 1882 when Dr. Robert Koch announced the discovery of the Mycobacterium tuberculosis bacillus. Despite over a century of scientific progress, tuberculosis (TB) continues to challenge our public health systems, particularly in high-burden countries like India. According to the Global TB Report 2024, India contributes to over 28% of the world’s TB cases, making it the country with the highest disease burden, followed by Indonesia, China, the Philippines, and PakistanYet, TB remains curable and preventable — provided it is diagnosed early and treated appropriately.

Understanding Tuberculosis
Tuberculosis is an airborne bacterial infection that primarily affects the lungs but can also involve other organs. Common symptoms include a persistent cough for more than 2–3 weeks, fever, night sweats, unexplained weight loss, fatigue, and coughing up blood. The disease spreads through microscopic droplets released when an infected person coughs or sneezes.

Case Vignette: A Timely Bronchoscopy Saves a Young Professional
Ravi (name changed), a 32-year-old software engineer from Bangalore, had been experiencing a dry cough and low-grade fever for four weeks. He initially dismissed it as a post-viral cough, but when his symptoms worsened, he sought medical help. A chest X-ray revealed a patchy opacity in the right upper zone. Sputum samples were inconclusive, and GeneXpert testing came back negative.

Given the strong clinical suspicion and non-resolving radiographic findings, CT thorax was done followed by with a flexible bronchoscopy, a safe, minimally invasive procedure that allows direct visualisation and sampling from the lungs. Bronchial washings were sent for TB PCR and culture. The result? Positive for Mycobacterium tuberculosis. Bronchoscopy sample also helped in getting further details like what appropriate medications to be given based on culture test. The early diagnosis allowed Ravi to start on the correct anti-tubercular therapy before further deterioration, preventing complications and reducing his infectiousness to others.

This case illustrates a critical lesson: in patients with atypical presentations or inconclusive sputum results, bronchoscopy can be a decisive diagnostic tool. It underscores the need for advanced diagnostic facilities to be made more accessible.

Why Awareness Matters
Despite being a preventable and curable disease, TB continues to carry a significant social stigma. Many individuals delay seeking care out of fear of discrimination. Delayed diagnosis leads to worse outcomes and continued community transmission.

What can we do as citizens?

  1. Know the symptoms – any cough lasting more than two weeks deserves evaluation.
  2. Do not ignore unexplained weight loss, fatigue, or night sweats.
  3. Seek medical attention early.
  4. Adhere strictly to treatment regimens.
  5. Avoid stigmatising patients with TB — it is a treatable infection, not a moral failing.

Kyoorius 2025 Awards Ceremony Confirmed for 24 May

25th March 2025 – The Kyoorius Creative Awards Night is set to take place on 24 May 2025 at the Jio World Convention Centre, Mumbai, marking the culmination of the 2025 edition of the Kyoorius Creative Awards.

Dedicated to celebrating creativity in all its forms, the event will bring together the brightest minds in advertising, marketing, and communications industries for an evening of recognition, inspiration, and community.

This year’s awards night has been re-scheduled to accommodate industry events, so the creative community doesn’t have to choose between attending key gatherings.

Rajesh Kejriwal, Founder and CEO of Kyoorius, said, “Kyoorius has always been about fostering the industry. A joint dialogue led to a request. We decided there and then to find a solution so no one has to miss out on either of the industry events. We’re looking forward to the Kyoorius Creative Awards Night on 24th May, celebrating great work and bringing the community together.”

Jaideep Gandhi, Chairperson of the Goafest 2025 Organising Committee & Ajay Kakar, Chairman – Awards Governing Council, The Abby Awards, added: “With GoaFest and Abby Awards scheduled for 21st , 22nd , and 23rd May, scheduling the Kyoorius Creative Awards Night on 24th May ensures that our industry gets to participate and celebrate creative excellence, twice over.”

Bidadi Industries Association Hosts 2nd Toyota Bidadi Half Marathon

Bangalore, 24th March 2025: The Bidadi Industries Association Foundation (BIAF) successfully hosted the 2nd edition of the Toyota Bidadi Half Marathon on 23rd March 2025 at Jollywood Studios, nestled in the scenic Bidadi Industrial Area on the outskirts of Bengaluru. Centred around the theme “Run for Safety & Sustainability,” witnessed a turnout of over 4,500 registered participants from diverse walks of life—highlighting a rising passion for fitness, road safety awareness, and environmental responsibility. Toyota Kirloskar Motor, given its strong commitment to road safety and sustainability, proudly supported the event as the Title Sponsor.

India continues to grapple with alarming road safety challenges—over 1,50,000 fatalities occur annually due to road crashes, making it the highest globally. Shockingly, road traffic injuries remain the leading cause of death among individuals aged 5 to 29 years. In this backdrop, the marathon stood as a meaningful platform to raise awareness, advocate responsible road behaviour, and inspire change.

The marathon served as a powerful testament to community spirit, resilience, and collective action, bringing together participants from over 30 industries, fitness enthusiasts, community members, and a remarkable group of more than 1,000 runners from Toyota Kirloskar Motor.

The event also saw the active participation of key government official from Ramanagara—Mr. Yashwanth Gurukar, IAS, Deputy Commissioner; underscoring the strong, shared commitment to promoting health, safety, and sustainability, reinforcing the marathon’s deeper purpose beyond the run.

Present at the occasion, Mr. Sudeep Dalvi, Chief Communication Officer, Senior Vice President and Head State Affairs, Toyota Kirloskar Motor said, “At Toyota, we strongly believe in empowering communities through sustainable initiatives that promote health, safety, and well-being. The Toyota Bidadi Half Marathon is more than just a race—it is a testament to our vision of creating a fitter, safer, and more environmentally responsible future. By bringing together individuals from diverse backgrounds, industries, and communities, this marathon has demonstrated the power of unity in driving meaningful change. We are incredibly proud of the enthusiastic participation and unwavering support received from all stakeholders. Toyota remains committed to championing such initiatives that inspire people to take charge of their fitness while advocating for road safety and sustainability.”

As part of a broader awareness drive, the marathon featured impactful road safety hoardings, street plays, and skits led by students and volunteers to educate participants and spectators on responsible road behaviour and sustainability. The active involvement of children and youth fostered deeper community engagement, reinforcing the event’s inclusive spirit. With race categories for all fitness levels—including 3K, 5K, 10K, 21K Timed Runs, and a fun-filled 3K Majja Run—the event drew participants from all walks of life, including senior citizens, bureaucrats, and community members, who were recognized and awarded for their commitment to health, safety, and the environment.

The BIA Foundation, established in 2023 and formally registered under the Indian Trust Act, continues to drive impactful community development initiatives across the Ramanagara district. Powered by the collective contributions of industries in and around the Bidadi Industrial Area, the foundation remains committed to creating sustainable, long-term change. The Toyota Bidadi Half Marathon was not just a celebration of physical endurance—it was a rallying call for health, safety, and sustainability. By bringing together individuals, industries, and institutions for a common cause, the event left a lasting imprint on the community, reinforcing the values of unity, awareness, and collective responsibility that lie at the heart of the foundation’s mission.