Mumbai,10th April, 2025: Britannia Industries, one of India’s leading FMCG companies, has named Mumbai-based Tilt Brand Solutions as its Brand & Communication Agency on Record for the Cakes, Rusk, Bread and Croissant portfolio.

Tilt’s mandate will be to craft the brand strategy for Britannia’s adjacency business which will deepen consumer relationships.

Shekhar Agarwal, General Manager – Marketing, Britannia commented, “For Britannia’s adjacency portfolio, it was imperative that we got on board a partner who would be able to bring a perfect amalgamation of creative strength and business acumen to the table. The balanced approach of Tilt Brand Solutions and their category & consumer understanding delivered on the brief. We look forward to this partnership to create a significant impact for these businesses.”

Tilt has been tasked with conceiving impactful brand strategies, and to create & execute communication assets across formats and platforms that deliver engaging and meaningful brand experiences for new and current consumers.

Hari Krishnan, Chief Business Officer, Tilt Brand Solutions added: “We are thrilled to partner with Britannia on this exciting journey. With our shared commitment to innovation and creativity, we are confident of  creating impactful and memorable work that resonates with audiences, while also driving growth and leadership in the category.”

Speaking about this success, Dr.Vividh Makwana, Orthopaedics & Joint Replacement Surgeon  at Apex Superspeciality Hospitals, said, “The Cuvis Joint Robotic Knee Replacement System provides extreme accuracy and transparency during surgeries. It proves especially beneficial for elderly patients and those suffering from arthritis. This technology enables highly precise bone cutting, leading to reduced tissue damage, minimized blood loss, and faster patient recovery. At Apex Hospital, we are committed to providing high-quality orthopedic care, ensuring that patients can walk again and lead pain-free lives.”

He further added, “There has been a significant rise in robotic knee replacement surgeries in India. Due to advancements in medical technology and growing patient expectations, this method is gaining popularity. Robotic TKA (Total Knee Arthroplasty) allows for faster rehabilitation, reduced pain, and greater durability of the implant. As a result, over 90% of patients express satisfaction with the outcome.”

Dr. Sagar Yesale, Consultant Anesthesiologist and Intensivist at Apex Superspeciality Hospital, who played a crucial role in the entire process, said, “While I was responsible for administering anesthesia during these surgeries, I was also entrusted with ensuring patient safety. Each surgery was a unique medical experience for me, especially in complex and intricate procedures where anesthesia is crucial. Administering anesthesia is not just about eliminating pain during surgery, but also about ensuring comfort for both the patient and the surgeon, maintaining vital body functions during surgery, and aiding smooth recovery post-operation.”

New Delhi, 10^th April 2025 – House of Masaba proudly unveiled its largest bridal flagship store in Mehrauli, New Delhi, with a spectacular launch event that drew fashion enthusiasts, industry insiders, and notable personalities. Under the creative vision of founder Masaba Gupta, the brand continues to redefine Indian fashion with its distinctive blend of tradition and contemporary elegance.

The exclusive launch event was attended by a host of celebrities, influencers, and fashion icons, making it one of the most talked-about occasions in the industry. Sonam Kapoor, Aastha Gill, and Kalyani Saha Chawla graced the red carpet, adding to the glamour and prestige of the evening.

The store itself is an architectural marvel, welcoming visitors with a grand dome, a striking representation of the bindi, a signature element of the brand’s logo. The interiors, designed in soothing sand-mocha hues, exude serenity and sophistication, creating an ideal shopping experience for brides and their families.

Speaking about the launch, Masaba Gupta shared her inspiration behind the store’s design:

“The store is our largest bridal space, spanning approximately 6,000 sq. ft., located in the heart of Delhi’s bridal destination. I wanted the decor to be distinct from our classic House of Masaba stores, a fresh take on what a bridal store can and should be. The space is designed to feel meditative, allowing brides to make thoughtful, stress-free decisions while embracing luxury in a calm and understated setting.”

The event also featured an exclusive preview of House of Masaba’s latest bridal and fine jewelry collection, crafted in collaboration with Amrapali Jewels. Featuring 18-carat gold and exquisite gemstones, the collection blends bold modernity with timeless artistry. Guests enjoyed an immersive experience with personalized styling sessions and couture displays, highlighting the brand’s signature aesthetic.

Located at Indian Cottage Industry, Kalka Das Marg, near Sai Baba Mandir, Seth Sarai, Mehrauli, the store is now open to customers seeking bespoke bridal fashion that celebrates individuality and elegance.

In a world increasingly shaped by volatile markets and digital assets, there’s a quiet revolution happening beneath our feet—literally. Real estate, especially in the farmland sector, is witnessing a resurgence. Global investors, particularly High Net-Worth Individuals (HNIs), are showing a growing preference for real assets that offer tangible returns and emotional satisfaction. In India, this sentiment is stronger than ever. As the urban sprawl accelerates, owning a slice of nature isn’t just a lifestyle choice, it’s an intelligent investment strategy. And leading this movement is Vibez Estates, a Karnataka-based enterprise that has redefined farmland ownership for the modern investor.

The Case for Farmland in India’s Investment Landscape

India’s real estate sector is projected to reach $1 trillion by 2030, driven by increasing urbanisation, infrastructure development, and a rising middle class. Within this spectrum, farmlands are emerging as a high-potential subsegment. The appeal? Low volatility, rising land value, and passive income opportunities. For HNIs seeking portfolio diversification, farmland offers security that equities and crypto cannot match—plus the unique perk of weekend getaways and legacy planning.

Yet, owning and managing farmland in India is anything but simple—until now. Vibez Estates has stepped in to bridge the gap between aspiration and execution with a well-structured, profitable blueprint that turns “soil to ROI.”

A Full-Circle Investment Experience

Unlike traditional property firms, Vibez Estates offers more than just land—it delivers a holistic ownership experience. It starts with carefully selected, legally vetted farmland across Karnataka’s pristine locales—Sakleshpur, Channapatna, Mudigere, and more. But that’s just the beginning.

Once purchased, each plot is transformed into a fully managed agricultural asset. Whether it’s a coffee estate, teak plantation, or fruit orchard, Vibez handles every stage—soil testing, plantation design, cultivation, maintenance, harvesting, and even post-harvest sales.

This means you, the investor, can reap the financial and lifestyle benefits of farm ownership without dealing with any of the operational headaches.

Smart, Sustainable, and Revenue-Driven

The hallmark of Vibez Estates’ offering is its blend of agriculture with annuity-like income. By focusing on high-demand crops like Robusta coffee, pepper, and sandalwood—and leveraging long-term timber plays like teak—the company ensures that every estate is geared toward long-term value creation.

Take teak plantations, for instance. Teak is a slow-growing, high-value wood that matures in 15-20 years. Vibez estimates an average CAGR of 14-16% over the life of the investment—an impressive figure for any long-horizon asset class.

And that’s not all. In regions like Sakleshpur, the estates double as eco-retreats and short-stay vacation homes, offering investors dual returns through agriculture and Airbnb-style rentals. These properties are designed with sustainability in mind—solar-powered, water-harvesting enabled, and set amid biodiversity-rich zones. The result is a high-return, low-carbon portfolio addition.

Innovation Meets Experience

Behind Vibez Estates’ success lies a team with deep real estate, agricultural, and hospitality expertise. The company doesn’t just sell a vision; it executes it with precision—thanks to its fully integrated model, which includes land acquisition, plantation development, farm management, marketing, and customer service.

What sets it apart, however, is its transparency and tech-first approach. Investors can track their property, receive crop reports, and even monitor farm performance through digital dashboards. With an active community of over 700 investors and 1,500+ acres under management, Vibez isn’t just offering farmland—it’s offering peace of mind backed by performance.

Building Not Just Farms, But Futures

Vibez also addresses a significant emotional quotient in its investment strategy: the human desire to reconnect with nature. In an age of concrete skylines and pixelated sunsets, Vibez offers HNIs a retreat into something real. The option to build luxurious farmhouses and nature resorts on your land elevates the ownership experience, making it both a financial asset and a personal sanctuary.

And while others in the space treat land as a commodity, Vibez nurtures it as an ecosystem—rich in biodiversity, culture, and community.

Why It Works

• Legal Clarity: Every plot is 100% legally verified with clear titles.

• Sustainable Farming: Organic practices and soil conservation are the norm.

• End-to-End Management: Investors don’t need to lift a finger post-purchase.

• Multiple Income Streams: Timber, crop sales, and tourism rentals.

• Exit Opportunities: A built-in buyback or resale network.

Final Thoughts: The Soil-Based Gold Standard

As asset classes get more complex and speculative, farmland is emerging as the new gold standard—grounded, productive, and increasingly profitable. Vibez Estates understands this shift and has crafted a business model that delivers both emotional dividends and real-world returns.

For those looking to diversify their investment portfolio while embracing a more sustainable, grounded future, Vibez isn’t just an option—it’s the blueprint.

After all, in a time of virtual assets and digital disruption, what could be more real than land that pays you back, season after season?

Vikas Garg, Joint Managing Director, Ganga Realty, hailed the move as “progressive” and noted its likely impact on home loan borrowers and market sentiment. “The RBI’s decision to reduce the repo rate to 6.00% is a progressive move that will significantly strengthen the position of home loan borrowers by reducing EMIs and improving affordability. This move, aligned with an accommodative stance, sends a strong signal of support for economic revival and will undoubtedly boost consumer sentiment,” he said.

He added that the cut would particularly benefit the affordable and mid-segment housing categories. “This is a timely catalyst that can trigger increased demand and investment. The rate cut, coupled with improved liquidity, will accelerate housing uptake and contribute meaningfully to the sector’s growth momentum,” Garg emphasized.

Echoing similar sentiments, Saransh Trehan, Managing Director, Trehan Group, described the RBI’s decision as “strategic” and “welcome.” He pointed out that the move would positively impact homebuyers and developers alike. “Lower borrowing costs will directly benefit homebuyers by making loans more affordable, thereby improving demand across residential segments. This reduction, especially in the current economic climate, will act as a strong enabler for both end-users and investors,” Trehan noted.

He also highlighted the potential for growth in Tier 2 and Tier 3 cities. “We anticipate a boost in sales momentum, particularly in Tier 2 and Tier 3 cities, where affordability and value-driven housing are key drivers. The move also reflects the central bank’s commitment to sustaining growth and maintaining liquidity—critical factors for the continued revival and expansion of the real estate industry,” he said.

Mumbai, 9^th April 2025: Indian Institute of Management (IIM) Raipur, a leading institution recognized for #BuildingBusinessOwners, has recently inked a Memorandum of Understanding (MoU) with the National Academy of Direct Taxes (NADT), Nagpur.

This strategically formulated agreement is designed to foster academic collaboration, research excellence, capacity building and knowledge exchange in the fields of taxation, law enforcement, public policy, management and allied areas.

The collaboration is set to focus on key initiatives including joint research projects, faculty development programs, student internships and projects, and practical exposure. Additionally, the agreement includes the organization of joint seminars, workshops, and conferences to encourage continuous learning and mutual exchange of ideas.

Expressing his delight at this alliance, Prof. Ram Kumar Kakani, Director, IIM Raipur shared, “This union is a strategic alignment of academic vision and practical governance needs. Such meaningful partnerships expand the knowledge horizon of young minds giving them the space to indulge in innovative thinking for public welfare. By blending real-world applications and research-driven perceptions in public-policy and taxation, we are underscoring our commitment to raising nation-building leaders.”

The MoU was signed in a closed formal ceremony by Professor Ram Kumar Kakani, Director, IIM Raipur, and Shri Aakash Dewangan, Additional Director General (Planning & Research), NADT. The partnership will strengthen knowledge sharing by leveraging the expertise of both the institutions, paving the way for future collaborations in various academic and research fields.

Bengaluru, April 9^th, 2025: Business leaders and international students joined hands with three tribal families in the Hakki-Pikki colony in Anekal, Bangalore, Karnataka to build safe, permanent homes in a 5-day Legacy Build. The volunteers collaborated with housing nonprofit organisation Habitat for Humanity India to advance its vision of creating a world where everyone has a decent place to live. Led by Anthony Miller, a volunteer leader of Habitat for Humanity’s Asia-Pacific Development Council, and Cecilia Melin, executive director of Habitat for Humanity Japan —volunteering in India for the third time—the volunteers consisted of a few of their family members and friends as well as students from Habitat Japan’s campus chapters.

“My family is looking forward to our new home, but the most excited is my granddaughter, who is expecting a baby. She will raise her child in a safe and secure home,” said future homeowner Parani.

Anthony Miller said, “This is my 17^th volunteer build globally with Habitat for Humanity and my third in India. Each build is a powerful reminder of the impact a home can have on a family. Housing transforms lives by providing security and stability and a Habitat build gives us an opportunity to witness that transformation firsthand. I am glad we could help families move closer to their dream of having a home of their own, and I am especially happy that my daughter could be a part of this experience.”

Speaking about the initiative, Anand Kumar Bolimera, National Director of Habitat for Humanity India, said, “Studies have shown adequate and affordable housing leads to better economic, health and education outcomes. We are grateful for volunteers including business leaders and students who partner with local communities to support Habitat’s long-term work. They serve as champions for housing and advocates for sustainable change.”

Since 2003, Habitat for Humanity India’s volunteer build programme has brought together over 56,000 individuals to build strength, stability and self-reliance and shelter. Volunteers work alongside homeowner families, addressing local housing needs and contributing to sustainable housing solutions. They also inspire action for housing and serve as catalysts for change in communities in India and around the world.

Mumbai, 09^th April 2025: Esskay Beauty Resources Pvt. Ltd., India’s leading salon growth experts, has unveiled its bold new logo at Hair & Beauty Show (HBS) India, laying the foundation for a new phase of global growth and innovation in the company’s journey as envisioned in its Vision 2030 roadmap.

The redesigned brand identity reflects Esskay Beauty’s evolution into a more structured, service-driven enterprise. The deep, rich base colour, contrasted with a soft beige accent in the logo, conveys sophistication with approachability. The heart-shaped element expresses care and transformation, while a stylized checkmark stands for quality and trust, principles that have defined the company’s  legacy for over two decades.

“Unveiling our redesigned identity at HBS India feels like the perfect moment to share our excitement with the world,” said Mr Ankit Virmani, Director, Esskay Beauty Resources. “The new logo is more than just a visual change; it’s a reflection of who we are and where we’re headed. As we scale globally and deepen our partnerships, this rebrand symbolizes our evolution into a more agile, service-led organization, committed to building the future of professional beauty. With every detail, from the heart that celebrates care to the checkmark that stands for trust, we’re signalling a future where Esskay Beauty lifts everyone along to succeed together.”

 Driven by a future-ready mindset, Esskay Beauty is investing in international expansion, agile supply chain to ensure faster, more responsive delivery and support. The company’s expanded customer engagement strategy includes enhanced educational initiatives and extended salon support—ensuring salons don’t just buy products but grow with the brand. Strengthening its portfolio, Esskay has also introduced two new verticals – Elite, focusing on premium offerings like Rica, Mr. Barber, Ola Candy, Waxxo and Skinora, and Luxe, which will feature luxury brands including Casmara, Rica Haircare, Olivia Garden and Macadamia, to ensure smooth operations.

Adding to this, Subham Virmani, Director, Esskay Beauty Resources commented, “This rebrand is also a renewed promise to our salon partners, one that strengthens our commitment to being more than just a distributor. Every day, we’re on the ground supporting professionals not only with products, but with education, training, and real-time solutions. As we expand globally, we remain deeply rooted in our purpose, to empower salons to thrive, scale, and succeed with us.”

Founded in 2002, Esskay Beauty has built a network that spans 300+ cities and supports over 22,000 salon partners. From bringing globally acclaimed products like Rica Wax and Casmara to India, to creating in-house brands such as Skinora and Mr. Barber, the company has played a key role in shaping the professional beauty space.

The new identity will be rolled out across packaging, digital platforms, salon touchpoints, and training channels.   Backed by a team of over 300 professionals, Esskay Beauty continues to cement its role not just as a supplier—but as a strategic partner and enabler of long-term growth for the beauty industry. As it embraces a new chapter, Esskay Beauty’s rebrand makes a bold statement: the future of professional beauty is here—and it’s global, inclusive, and built on trust.