Aerem Raises INR 100 Crore in Series A to Revolutionize India’s Solar Energy
Mumbai, April 5, 2025 — Aerem, India’s leading end-to-end solar platform dedicated to simplifying solar adoption for businesses and households, today announced that it has secured ₹100 crore in Series A round led by UTEC (University of Tokyo Edge Capital Partners), the Japan-based $700 million venture firm. This investment will further Aerem’s mission to unlock India’s vast distributed solar potential and accelerate the transition toward sustainable energy. The funds will drive the company’s expansion across India and enhance its solar financing and marketplace solutions.
Other prominent investors included British International Investment (BII), the UK’s development finance institution and impact investor; SE Ventures, the $1 billion+ climate and industrial tech fund backed by Schneider Electric; and Riverwalk Holdings, an early-stage venture fund focused on innovative fintech firms. Existing investors Blume Ventures and Avaana Capital also participated in this round. The strategic equity investment of ₹100 crore is in addition to debt capital from leading financial institutions such as IDFC, AU Small Finance, Axis Bank, Northern Arc, MAS Financials, and Vivriti Capital.
The Series A funding will drive the company’s distribution growth across India and solidify its presence in existing markets. It will also fuel the expansion of its end-to-end platform, scaling its marketplace business and broadening its lending portfolio to meet increasing demand. By accelerating the adoption of its tech platform among stakeholders, the company aims to enhance accessibility, transparency and quality across the solar ecosystem.
Additionally, the investment will advance the company’s technology roadmap and enable the development of innovative financing solutions, furthering its mission to make solar energy more accessible. This strategic boost positions Aerem to significantly amplify its impact on India’s renewable energy landscape while continuing to deliver exceptional value to its customers.
“Aerem is at the forefront of India’s rooftop solar revolution, with a founding team that has played a pivotal role in the country’s solar ecosystem evolution, from utility-scale solar adoption in 2010 to a decentralized rooftop solar boom in 2020. As a global deep-tech fund, we were impressed by Aerem’s seamless integration of operational excellence in credit and marketplace dynamics, paired with a cutting-edge solar tech platform leveraging digital twins.” said Kiran Mysore, Principal, UTEC.
Aerem was founded to unlock India’s untapped distributed solar potential, which currently represents only 17% of total solar capacity compared to the global average of over 50%. The company addresses this significant market gap by providing an end-to-end solar solution.
Anand Jain, Founder and CEO, Aerem, said “Getting a solar installation is complex for an Indian MSME or homeowner. From finding the right installer to the right price, right quality, and right financing, there exists a massive trust deficit throughout the fragmented ecosystem. Conventional approaches treat financing, technical complexity, and supply chain barriers as separate challenges. We recognize these as interlocking parts of one ecosystem failure. Our end-to-end solution addresses the entire value chain, eliminating barriers to solar adoption.”
“Our installation partners are the backbone of our ecosystem. These solar entrepreneurs understand local markets, maintain customer relationships, and provide on-ground implementation. Through our platform, we empower them with access to financing, quality equipment, and digital tools they would not otherwise have—creating a win-win model that scales solar adoption while supporting local businesses. Our vision goes beyond just providing solar solutions—we are building a true institution as ‘Aapka Solar Saathi’ which partners with businesses throughout their energy independence journey.” said Vikesh Agarwal, Co-Founder and COO, Aerem.
“What sets Aerem apart for us at SE Ventures is its full stack platform that addresses the core friction points for solar installers, driven by an exceptional team across finance, tech, and business model innovation,” said Siddharth Mehta, Partner, APAC at SE Ventures.”We recognize Aerem’s category leadership in distributed solar and look forward to fuelling the company’s expansion by helping to establish go-to-market partnerships with our LP, Schneider Electric, and Schneider company Luminous.” said Siddharth Mehta, Partner, APAC, SE Ventures.
“We are delighted to back pioneering solutions like Aerem’s with catalytic capital, accelerating solar adoption and fostering inclusive economic development. This will increase the provision of affordable and clean energy to small businesses and communities across India which will help them to thrive. We eagerly anticipate Aerem’s expansion, unlocking greater financial access for widespread solar installations and contributing to India’s energy transition,” said Abhinav Sinha, Managing Director and Head of Technology and Telecoms, BII.
By building a nationwide ecosystem of 2,000+ installation partners, Aerem has unlocked scalable distribution while minimizing acquisition costs. In just three years, it has emerged as a leader in India’s distributed solar sector, with a presence across 65 cities and a robust partner network. The company has enabled over 800 MW of solar capacity and successfully financed more than 800 projects. These initiatives have prevented nearly 22 million tons of lifetime CO₂ emissions, equivalent to planting 53 million trees. Additionally, these installations are projected to save ₹14,000 crore in energy costs for MSMEs over their lifetime. With consistent month-on-month growth, Aerem continues to empower installation partners to deliver comprehensive, end-to-end solar solutions to MSMEs and homeowners across India.
Tata Tea Gold Care: Your Go-To Tea for Stress-Free Moments
Taking a mindful tea break can be a simple yet effective way to unwind and rejuvenate, contributing to a stress-free life. Nourishing both the body and mind with a well-chosen tea can help create moments of calm in a busy day. Tata Tea Gold Care, infused with the goodness of natural herbs, offers a perfect blend to support relaxation and well-being. A mindful pause with a comforting cup of Tata Tea Gold Care allows you to embrace balance in everyday life.
Tata Tea Gold Care packs the goodness of five native ingredients (Ginger, Cardamom, Tulsi, Mulethi & Brahmi) in one wholesome cup of tea that not only makes for a perfect cup of flavorful tea but each ingredient also provides specific health benefits.
The native ingredients used in the blend are rooted in Indian tradition and are also known for their specific benefits.
Brahmi (Water Hyssop or Indian Pennywort)
Renowned for its memory-enhancing properties, Brahmi is one of the most commonly used herbs for cognitive health and mental clarity.
Mulethi (Liquorice)
Known for its soothing effects on sore throat, cough, and cold, Mulethi is a time-honored remedy for respiratory discomfort.
Cardamom
A staple in Indian cuisine and one of the world’s most prized spices, cardamom not only adds a burst of flavor but also aids digestion.
Tulsi (Indian Basil)
Tulsi, often called the “Queen of Herbs,” is celebrated for its ability to strengthen the immune system and promote overall wellness.
Ginger
This versatile root is packed with nutrients and is especially beneficial in easing symptoms of the common cold, cough, and digestive issues.
Beyond their natural benefits, herbal teas offer a sense of comfort and relaxation. Taking a mindful tea break with Tata Tea Gold Care allows you to pause, unwind, and recharge, helping to ease daily stress. The warmth of a soothing cup not only supports hydration but also encourages a moment of reflection and self-care, both essential for overall well-being.
NSDC and WRI India Collaborate for Sustainable Skilling Initiatives
Chandigarh, April 05, 2025: National Skill Development Corporation (NSDC) and WRI India have inked partnership on Wednesday to map green skill gap, implement reskilling and upskilling programmes and strengthen the green skilling ecosystem in India. A Memorandum of Understanding (MoU) was signed in New Delhi in this regard with a vision to transform India into a green-skilled nation.
The agreement focuses on boosting green skills in manufacturing, service and agriculture sectors. It also aims to promote sustainable development by equipping individuals and businesses, including Micro Small Medium Enterprises (MSME), with market-relevant skills for green jobs.
The initiative combines skill training with research to help more people build careers in green industries. As the demand for green jobs grows worldwide, NSDC and WRI India will design training programmes that match global opportunities, creating new avenues for Indian workers in international markets.
Speaking on the occasion, Shri Ved Mani Tiwari, CEO, NSDC and MD, NSDC International, said, “India’s transition to a green economy presents a remarkable opportunity to empower its workforce with future-ready skills. This partnership with WRI India will play a pivotal role in equipping youth and MSMEs with specialized capabilities that not only meet domestic demand but also position India as a global hub for green talent. By integrating cutting-edge research, industry collaboration, and training excellence, we are committed to driving sustainable livelihoods, economic resilience, and climate-conscious growth.”
Madhav Pai, CEO of WRI India, emphasized, “As India transitions toward a green economy, equipping its workforce with the right skills is critical to unlocking sustainable growth and global opportunities. Our collaboration with NSDC marks a significant step in bridging the green skill gap by integrating research-driven insights with practical strategies and innovative skilling models. By fostering industry-aligned reskilling and upskilling initiatives, we aim to empower individuals and businesses — especially MSMEs — to thrive in a low-carbon future. This partnership will drive our shared vision of making India a leader in the green workforce revolution.
NSDC and WRI India will design industry-aligned curriculums to arm individuals with skills for green jobs and self-employment. The initiative will also support local economies by linking skill development with real-world opportunities.
“This effort connects skill development with local economic needs, creating new livelihood opportunities. Focused training and capacity building will prepare more people for jobs in the green economy,” Mr. Tiwari said.
By expanding access to green skills, the effort will help India build a workforce ready for emerging opportunities in sustainable industries.
TVS Apache Celebrates 20 Years with 6 Million Global Sales
April 4, 2025: TVS Motor Company (TVSM) – a leading global automaker that operates in the two and three-wheeler segments – is celebrating two significant milestones for its premium motorcycle brand, TVS Apache – the brand’s 20th anniversary and the trust it has garnered of over 6 million customers worldwide. Engineered with cutting-edge racing technology and inspired by TVS Racing’s championship pedigree, TVS Apache has become one of the fastest-growing sports motorcycle brands across 60+ countries. For two decades, it has fuelled the adrenaline of the youth and of motorcycle enthusiasts, delivering the ultimate combination of power, precision and performance on the streets and the track.
Expressing his gratitude on these milestones, Sudarshan Venu, Managing Director, TVS Motor Company said, “We are immensely grateful to the 6 million+ passionate riders of TVS Apache for their unwavering trust and enthusiasm over the last 20 years. Their love for performance and adrenaline has propelled TVS Apache to become one of the fastest-growing sports motorcycle brands globally. This milestone belongs to every member of the TVSM family – our engineers, designers, factory teams, dealers, suppliers, and partners – who push the limits of innovation every day. TVS Apache’s enduring success emanates from cutting-edge racing technology, precision engineering, and unmatched performance. It is a testament to our relentless commitment to empowering the new generation of young riders who live and breathe the thrill of motorcycling.”
A Motorcycle Built on Race Performance and Trust
Forged from 43 years of TVS Racing heritage and inspired by the track, TVS Apache embodies the essence of high-performance motorcycling, agility, innovation, and the quintessential rider’s spirit. Over the years, TVS Apache’s popularity has soared across key global markets like in Asia (Bangladesh, Nepal), in LATAM (Colombia, Guatemala, Mexico, Honduras), and in Africa (Guinea region). Fuelled by racing DNA, it continues to redefine performance worldwide. Beyond these markets, TVS Apache also has a growing presence in Europe (Italy).
- The launch of the TVS Apache in 2005 marked a significant milestone for the brand, introducing the Apache 150 as its first model.
- This motorcycle was designed to cater to the growing demand for performance-oriented motorcycles in India, and its introduction signalled TVS’s entry into the premium segment of the market.
- TVS Apache is the first Indian two-wheeler brand to offer factory customization, (Build-To-Order) BTO option.
- Its global community of 6 million race enthusiasts showcases the incredible trust placed in the brand.
TVS Apache: Racing-Inspired Precision
- Rooted in TVS Racing’s “Track to Road” philosophy, Apache bikes embody agility, precision, and high performance.
- Every aspect, from design to technology, is shaped by racetrack experience.
- Committed to democratizing racing, TVS Apache builds world-class machines and a passionate rider community.
TVS Apache: Innovation & Global Growth
- TVS Apache has become one of the fastest-growing global sports motorcycle brands.
- It operates on two platforms: Apache RR (race-focused) and Apache RTR (street-performance) – Both series draw from TVS Racing’s motorsport legacy, delivering cutting-edge technology and performance.
- TVS Apache has been a leader in performance, safety and innovation with the introduction of multiple segment first technologies.
Performance | Safety | Technology |
Fuel Injection | Dual Channel ABS | SmartXConnectTM |
Ride Modes | Dual Disc Brake | Cruise Control |
Adjustable Suspension | Race Tuned Dynamic Stability Control | Climate Control Seat |
Slipper Clutch | Tyre Pressure Monitoring System |
Commenting on the milestone, Mr. Vimal Sumbly, Head – Premium Business, TVS Motor Company said, “TVS Apache has been at the forefront of premium motorcycling, embodying our strategic vision of building a brand rooted in racing excellence and innovation. Over the past 20 years, Apache has redefined performance motorcycling and has created a thriving ecosystem through the Apache Owners Group, uniting passionate riders globally. Crossing the 60 lakh customer milestone is a testament to the brand’s relentless pursuit of excellence, pioneering segment-first innovations, and delivering unparalleled consumer experiences. As we move forward, we remain committed to pushing the boundaries of performance, technology, and community engagement to shape the future of premium motorcycling. Apache is more than a motorcycle—it’s a movement, a legacy, and a community of racing enthusiasts.”
With over 300,000+ globally connected riders in the Apache Owners Group (AOG), TVS Apache has created a passionate and engaged global community that shares a love for performance and the thrill of riding. The brand has provided them with opportunities to participate in events, track days, and meet-ups, further strengthening the bond with its customers. In the next chapter of its journey, TVS Apache will continue to fuel the dreams of riders and offer them the ultimate racing experience, one that embodies the thrill of the track and the power of precision.
Bounteous x Accolite Host Agile Network India’s Chennai Chapter Meetup
April 4, 2025 – Bounteous x Accolite, a global leader in providing end-to-end digital transformation services, hosted the Chennai Chapter Meetup of Agile Network India. Themed “Breaking Barriers: Women Leading in Tech,” the event brought together women techies from across the city, showcasing inspiring personal journeys and professional insights as they navigated identity, confidence, and career growth in tech leadership.
Agile Network India is a practitioner-led community that fosters collaboration among IT professionals to exchange practical experiences, new ideas, and evolving agile approaches.
The session featured insights from Revathy Ramasamy (Associate Manager, Talent Acquisition) and Janani Lakshmanamurthy (Technical Director) of Bounteous x Accolite, who emphasized the importance of Beyond Your Break—the company’s flagship return-to-work program—and how agile principles can help women balance personal and professional goals. Gayathri Ganapathy (Technical Project Manager, ITI Data & EXL) and Nithya Rajasundaran (Founder Director, Rolecall Impetus LLP) shared their experiences of self-discovery and career growth in tech.
A key highlight was the ‘Lean Coffee Session,’ an agenda-free discussion facilitated by women leaders from HCLTech (Charanya Murugan, Senior Technical Consultant), Barclays (Poornima Babu, AVP), and Comcast (Sharmila Somasundaram, Scrum Master). Participants engaged in conversations about career pivots, inclusive leadership, and societal expectations.
The event fostered meaningful discussions and genuine connections, reinforcing the role of local chapters in building strong, engaged professional communities.
Ingram Micro’s Xvantage Platform Wins Three 2025 iF DESIGN AWARDS
April 4, 2025 – Ingram Micro Inc. today announced that its Ingram Micro’s Xvantage™ digital experience platform has been recognized with three iF Design Awards 2025 in the User Experience category for its Mobile, Email to Order, and Insights & Recommendations features. For over 70 years, the iF DESIGN AWARDS from the iF International Forum Design GmbH have been among the most prestigious global design competitions, honoring excellence in UX/UI, product design, and innovation. Past award winners and honorees include Google, Meta, and Samsung.
Reflecting Ingram Micro’s commitment to redefining distribution and removing friction from typical B2B transactions through cutting-edge UX/UI design, these award-winning solutions help channel partners streamline operations, make data-driven decisions, and enhance efficiency. With innovations including AI-driven insights, mobile accessibility, and seamless ordering experiences, Ingram Micro’s customers can more easily generate and capture value, realize opportunity, and accelerate business growth.
This year’s competitors included almost 11,000 submissions from 66 countries, which were thoughtfully evaluated by an international jury of 131 independent expert design professionals from 23 countries.
Ingram Micro’s award-winning entries included:
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Xvantage Mobile: Brings the power of Ingram Micro’s AI-driven Xvantage platform to mobile, enabling solution providers to place orders, track shipments, manage payments, and access real-time insights on the go.
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Email to Order: Simplifies the purchasing process by allowing solution providers to seamlessly convert emailed quotes into orders, reducing friction in the procurement and purchase journey with AI-enabled efficiencies.
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Insights & Recommendations: Uses AI models to provide personalized Insights, helping channel partners optimize their business decisions and contextualize recommendations across the purchase journey to improve customer engagement.
“These three significant, highly-valued awards are a testament to Ingram Micro’s continued transformation from technology distributor into a platform company,” said Sanjib Sahoo, President of Global Platform Group, Ingram Micro. “The user experience and speed to value are critical components of platform companies, and these honors validate the hard work and focus our teams have placed on driving innovation in this crucial area. We thank iF International Forum Design GmbH for their recognition of our achievements in design and elevating the user experience to a new level of engagement.”
“Winning three iF Design Awards is an incredible honor. This prestigious recognition is also excellent validation of the customer-centric design and user experience of our Xvantage digital platform, as well as a testament to the collaboration across our Ingram Micro Xvantage teams—including Product, UX, Engineering, Data, and more,” said Ambrish Verma, Chief Product Officer, Ingram Micro. “It’s exciting to see our work in design and innovation recognized globally, and even more rewarding to know we’re creating seamless, intelligent experiences that make a real difference for our channel partners.”
Further information about the winning solutions can be found here:
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Ingram Micro Xvantage – Mobile: https://ifdesign.com/en/winner-ranking/project/ingram-micro-xvantage-moblie/686624
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Ingram Micro Xvantage – Email to Order: https://ifdesign.com/en/winner-ranking/project/ingram-micro-xvantage-email-to-order/687384
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Ingram Micro Xvantage – Insights & Recommendations: https://ifdesign.com/en/winner-ranking/project/ingram-micro-xvantage-insights-recommendations/714141
These awards reinforce recent findings about Ingram Micro’s Xvantage digital experience platform in the IDC ProductScape: Worldwide Technology Distributor Platforms, 2025, which compares the digital platform capabilities of technology distributors. The report noted the key elements, capabilities, and differentiators of the platform and how they are empowering organizations to accelerate digital transformation, optimize IT investments, and drive innovation.
National Bio Entrepreneurship Competition Launched at Startup Mahakumbh
Delhi, April 4, 2025: The National Bio Entrepreneurship Competition (NBEC), India’s largest and most prestigious bio-entrepreneurship platform, was officially launched on 3rd April 2025 at Startup Maha Kumbh, marking the opening of applications for its 8th edition. Organized by the Centre for Cellular and Molecular Platforms (C-CAMP), NBEC 2025 offers INR 15 crore in cash prizes and investment opportunities, providing an unparalleled platform for innovators to scale their ideas and build transformative solutions for the biotechnology sector.
Reflecting on the impact of the competition, Dr. Taslimarif Saiyed, CEO and Director of C-CAMP, said: “As NBEC enters its 8th edition, we are thrilled to witness an overwhelming response from bio-entrepreneurs across the country. This platform has become a catalyst for innovation, nurturing visionary thinkers who are shaping the future of biotechnology in India. Our mission is to empower these entrepreneurs with the right resources, mentorship, and investment opportunities to bring their groundbreaking ideas to life.”
Over the past seven editions, NBEC has created a strong pipeline for more than 100 pioneering technologies, addressing critical challenges in digital health, maternal and child health, antimicrobial resistance, water and sanitation, and sustainability. With approximately 18,000 applications received from 35 states and UTs, NBEC has emerged as India’s most expansive innovation showcase, fostering entrepreneurship beyond metro cities into Tier II and Tier III regions.
Today its 8th edition- NBEC 2025, was kicked off in the presence of Dr. Jitendra Kumar, MD, BIRAC, Mr. Prashanth Prakash, Founding Partner Accel India, Mr. Rajan Anandan, MD, Peak XV, Ms. Padmaja Ruparel, Co-founder, IAN Group, Dr. Anand Anandkumar, Co-founder and CEO, Bugworks, Manish Diwan, Head-Biofoundry, NCR Biotech Cluster & IVCOL, BIRAC and Mission Director, DBT and Dr. Taslimarif Saiyed, Director & CEO, C-CAMP.
NBEC 2025 Competition Highlights
NBEC 2025 features several unique opportunities for participants:
- Dual-track competition: Open to startups/individuals, and aspiring student teams.
- Exciting prizes: Up to INR 10 lakh for student teams and INR 15 crore in cash prizes and investment opportunities for startups.
- Mentorship from industry leaders: Winners will gain insights from top experts in the biotechnology sector.
- Entrepreneurship Development Boot Camp: Shortlisted finalists will receive specialized training from academic and industry mentors.
- Key focus areas: Healthcare, therapeutics, vaccines, medical devices, diagnostics, AI & ML in digital health, maternal & child nutrition, antimicrobial resistance (AMR), agritech, food & nutraceuticals, clean energy, environmental biotech, sustainability, and more.
Kenexai’s Acquisition of Ridgeant India Pvt Ltd Expands Consulting Expertise Worldwide
April 4, 2025 – Kenexai, a leading Atlanta, US-based technology consulting firm specializing in Data and AI services, today announced the successful acquisition of Ridgeant India Pvt Ltd, a prominent technology consulting services provider based in Ahmedabad, India.
This strategic acquisition marks a significant step in Kenexai’s global expansion strategy, strengthening its service delivery capabilities and adding a talented pool of over 100 consultants from Ridgeant India. With over seven years of experience, Ridgeant India has built a strong reputation for delivering high-quality technology solutions and consulting services.
The integration of Ridgeant India Pvt Ltd will enhance Kenexai’s ability to provide end-to-end Data and AI solutions at scale, leveraging Ridgeant’s established delivery center in Ahmedabad and its experienced team. This move will provide clients of both companies with access to a broader range of services, deeper technical expertise, and a more robust global delivery model.
“We are thrilled to welcome the talented team at Ridgeant India Pvt Ltd to the Kenexai family,” said Prasad Pamidi, Co-Founder and Managing Partner of Kenexai, “Their proven expertise in technology consulting and established delivery center in Ahmedabad are invaluable assets as we accelerate our global expansion and deepen our capabilities in delivering world-class Data and AI solutions. This acquisition significantly enhances our ability to serve clients globally and brings a wealth of diverse technical skill that complements our core strengths. Together, we are exceptionally positioned to drive data-led innovation and digital transformation for businesses worldwide.“
Ridgeant India Pvt Ltd has served numerous clients across various industries, offering deep expertise in data engineering, data sciences, and AI solutions. The Ahmedabad center will become a key hub for Kenexai’s global operations.
“This marks a significant and proud moment in Ridgeant India’s journey over the past seven years,” said Nitesh Lohar, Co-Founder and CEO of Ridgeant. “Joining forces with Kenexai, a recognized leader in the dynamic field of Data and AI, is a tremendous opportunity. We found a strong alignment in our commitment to technical excellence and client success. Becoming part of Kenexai provides our exceptional team with broader growth opportunities and allows us to offer our clients access to cutting-edge Data and AI specialization alongside our established consulting services. We are excited about the future and confident that our combined strengths will create powerful synergies and deliver even greater impact.”
The integration process will focus on ensuring a seamless transition for employees and clients. Clients of Ridgeant India can expect continuity of service and support, now backed by Kenexai’s specialized Data and AI capabilities and global reach.
Thums Up XForce Unveiled: ‘All Thunder, No Sugar’ Exclusively on Zepto
04 April 2025: Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, is all set to redefine the no-sugar beverage space with its latest drop – Thums Up XForce. A bold new entry into the world of power-packed, no sugar beverages that delivers an “All Thunder” experience with its strong raw taste and high fizz. As the brand nears its 50th anniversary, this launch marks a significant milestone, reinforcing Thums Up’s strong and bold identity with a no-sugar offering that doesn’t compromise on its iconic strong taste.
ALL THUNDER, NO SUGAR. The tagline says it all. Thums Up XForce is crafted for those who feel their only competition is with themselves, want to feel limitless & constantly push boundaries. With an edgy, premium black design that commands attention – it aims to create an effortlessly powerful aura around its young drinkers.
Demand for Thums Up XForce has been soaring even before its official debut. Thums Up and Zepto collaborated to launch a Q Com industry first Pre Book feature to enable exclusivity and build excitement. The seamless integration on the app enabled Consumers secure their first sip of Thums Up XForce before the nationwide rollout, experiencing the next evolution of the brand ahead of everyone else. The partnership reflects both Thums Up and Zepto’s commitment to be relevant to the youth and bring them premium products be leveraging technology in innovative and seamless ways.
Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia said, “With Thums Up, we have always been ahead of the curve. Thums Up XForce is a bold step in that direction, a no-sugar offering that delivers the same strong taste and thunderous kick that our consumers love. It reflects our commitment to innovation while staying true to what makes Thums Up iconic. Partnering with Zepto, we are ensuring that consumers get early access to the most-awaited new beverage in the market, redefining how brands and platforms come together to set newer benchmarks in the industry.”
Kaivalya Vohra, Co-Founder Zepto said “The overwhelming demand for Thums Up XForce even before its official launch made it the perfect product to introduce our first-ever pre-booking feature—something typically seen only in electronics. With thousands of sign-ups already, this milestone reinforces Zepto’s position as a tech-led innovator, transforming the quick commerce experience. By leveraging our platform’s agility and deep user insights, we’re not just delivering convenience—we’re shaping the future of how India shops.”
Thums Up XForce is set to hit nationwide shelves soon, but Zepto users will be the first to experience the thunder. Get ready to push the limits and take your first sip of All Thunder, No Sugar.
Virtual Event Highlights Consistent’s Advanced Gaming and Surveillance Products
4th April 2025– Consistent also known as Consistent Infosystems, a leading name in IT Hardware, Print Consumables, Storage, Security, Surveillance and Gaming Segments, has successfully conducted its first-ever online product launch event, unveiling a range of innovative new products. The virtual event showcased New Gaming Cabinets and CCTV Camera’s.
The online launch event saw enthusiastic participation from industry Top IT Distributers, highlighting Consistent’s newly introduced products include advanced surveillance solutions, high-performance networking devices and gaming cabinets, all designed to enhance efficiency and connectivity in today’s digital world.
Speaking on the occasion, Yogesh Agrawal, Co-Founder and CMD of Consistent Infosystems, stated: “This online product launch marks a significant milestone for us. As technology evolves, we believe in staying ahead of the curve by bringing our latest innovations directly to our customers. Hosting this event virtually allowed us to connect with a wider audience and demonstrate our commitment to technological excellence.”
The event also witnessed the launching of 2 new dynamic Sales Scheme to empower its partners and accelerate growth in the market. The Referral Distribution Scheme is designed to incentivize existing distributors by rewarding them for onboarding new partners, strengthening Consistent distribution networks. Meanwhile, the Special Secondary Scheme – “AAJ Ka RAJA” is tailored to drive secondary sales, offering lucrative benefits to retailers and channel partners who achieve high sales volumes. These strategic initiatives reflect Consistent commitment to fostering a thriving business ecosystem and reinforcing its position as a market leader.