Purabi Dairy Surpasses 2 Lakh Litres of Daily Milk Sales During Magh Bihu Celebrations

Guwahati, January 20, 2025: In a remarkable achievement, Assam’s favourite Purabi Dairy has recorded sales of over 2 lakh litres of milk and milk products per day during this Magh Bihu.

The record achievement marks a significant milestone in the dairy’s journey, reflecting the growing trust and preference of consumers for Purabi products. This surge in sales during Magh Bihu highlights the brand’s strong market presence and its ability to meet the heightened festive demand.

The dairy cooperative on Friday said that it achieved 35% higher sales volume as compared to last year’s Magh Bihu. The curd sales grew by a whopping 70% this year, underscoring the trust of the people of Assam. In the same period, cream sales also increased by 40% as compared to last year.

“We are happy to note that the people of the state love our products which are in fact made from milk produced by the farmers of Assam. This success reflects our consistent efforts in ensuring quality and expanding distribution networks,” said Mr. SM Hussain, Marketing Head, WAMUL.

Purabi Milk Booth inaugurated near Ganesh Mandir

On Friday, the dairy cooperative further strengthened their sales network by setting up a Purabi Milk Booth near Ganesh Mandir in Ganeshguri, Guwahati. The milk booth was inaugurated by Assamese actors Moloya Goswami, Sagarika Goswami and Debajit Mazumdar, director Achinta Sankar and director Atualananda Barman in presence of Sameer Kumar Parida, Managing Director, WAMUL and Satya Brata Bose, Managing Director, North East Dairy and Foods Limited (NEDFL). Franchisee of the booth Bhabarnab Jyoti Barman was also present on the occasion.

Speaking about the new booth, Mr. Sameer Kr Parida, Managing Director of WAMUL, said, “We are delighted to inaugurate the fifth Purabi Milk Booth in Guwahati today. The growing popularity of Purabi Dairy, not only in Guwahati but across Assam, has encouraged us to expand further. We plan to establish 10 more booths across Guwahati, ensuring our milk and milk products are more accessible to our valued customers.”

Parida further added, “What sets us apart is the freshness and quality of our products, sourced directly from farmers across Assam. This commitment to quality has been validated by our consumers, especially during Magh Bihu this year, when our milk and milk product sales reached an unprecedented 2 lakh litres per day. We remain confident in our growth trajectory and are dedicated to contributing to the vision of our Honourable Chief Minister and supporting the aspirations of farmers across Assam”.

WAMUL, which owns the cooperative brand Purabi, set up the milk booth under the World Bank funded APART Project of Government of Assam.

The booth, introduced under the Company Owned Franchisee Operated (COFO) model, will enable citizens to procure fresh milk and dairy products, including lassi, flavoured milk, ice-cream, curd, fresh cream, ghee, paneer, etc.

Mr. Satya Brata Bose, Managing Director of NEDFL, said, “Purabi products have always been warmly embraced by the people of Assam. Our newest offering, Purabi Flavoured Milk, was launched towards the end of summer last year as part of a strategic plan to ensure its availability across all our distribution points. While we anticipated positive reception, the overwhelming love and demand for this product have exceeded our expectations. Currently available at over 2,500 sales points, Purabi Flavoured Milk has achieved remarkable repeat sales, even during the winter months. With its extended shelf life, we are now poised to expand beyond state boundaries, leveraging our robust distribution network to bring this product to a wider audience.”

He further added, “We are deeply appreciative of the extensive support from the Government of Assam. The Honourable Chief Minister, Dr. Himanta Biswa Sarma, has approved the establishment of dairies in Jorhat and Dibrugarh, with plans to extend similar facilities to Silchar and Dhemaji. These initiatives will position the Purabi brand to handle 10 lakh litres of milk annually within the next seven years. The Assam Dairy Development Plan, approved by the Government, will play a crucial role in advancing cooperative dairy models. Under the guidance of the National Dairy Development Board (NDDB), WAMUL and EAMUL are already making significant strides, and plans are underway to establish a similar cooperative milk union for the Barak Valley. This development will not only strengthen the cooperative framework but also benefit over 1.75 lakh farmers across Assam, fostering sustainable growth in the dairy sector.”

Introduction of the prefabricated Purabi Milk Booths at various locations under APART Project was a strategic initiative to not only improve availability of Purabi milk and milk products and brand building but also presenting a unique business opportunity for aspiring entrepreneurs.

Similar booths were successfully installed at strategic locations like Janata Bhawan, Gauhati Medical College & Hospital (GMCH), opposite Assam State Zoo and Botanical Garden, and Indian Oil petrol pump at Khanapara. The dairy cooperative also opened two Purabi Parlours at Purabi Dairy premises in Panjabari and at the Purabi premises in Changsari, opposite AIIMS.

Combining modern aesthetics with operational efficiency, these booths are presently introduced under the Company Owned Franchisee Operated (COFO) model. Purabi looks forward to encouraging more and more entrepreneurs to set up such booths under such models. Such booths shall be set up not only in Guwahati but all across Assam.

Chowrangee’s ‘Raag-o-Rang’ Brings Together the Magic of Classical Music and Art

Hyderabad, January 2025: Chowrangee, a new-age platform for arts and culture for the city of Hyderabad, has announced its inaugural event Raag-o-Rang, a mesmerizing evening of music and drama to be held on January 24, at 6 pm, at Shilpakala Vedika in Hi-Tech City.

Performing at the event will be Sounak Chattopadhyay, an acclaimed and popular Hindustani vocalist known for his remarkable ability to fuse the most ancient traditions of Indian classical music with modern music genres such as Bollywood, Ghazals and Rabindranath Tagore. His repertoire for the evening will include a special tribute to Mohammad Rafi on the occasion of his birth centenary.

The evening also brings to Hyderabad, for the very first time, Arpita Chatterjee, a celebrated theatre personality who will act as Gauhar Jaan in the multi-lingual solo musical My Name is Jaan. More than a century ago, the courtesan Gauhar Jaan became a sensation as the first Indian musician to be recorded on a gramophone. The immense popularity of her recordings made her a multi-millionaire; however, her life was anything but easy. Later at the instance of Mahatma Gandhi, Gauhar Jaan raised and contributed funds for India’s freedom struggle.

Raag-o-Rang Event Details:

Date: Friday, January 24, 2025, 6 pm sharp

Venue: Shilpakala Vedika, Hitech City

Myntra Beauty’s New Campaign Featuring Anushka Sharma Promotes Self-Discovery and Inner Beauty

Bengaluru, 20 January 2025Myntra Beauty, one of India’s leading online beauty destinations, has launched its new campaign, “Discover the ‘U’ in Beauty,” featuring Bollywood actor and brand ambassador Anushka Sharma. This campaign champions curated beauty solutions, empowering individuals to find what truly works for them through Myntra Beauty’s innovative technology-led tools and top-notch selection. The campaign encompasses two key films, one focusing on makeup and the other on skincare, both emphasizing the importance of choosing products that suit specific needs and preferences.

The campaign highlights Myntra Beauty’s commitment to simplifying the beauty discovery journey. Recognizing that beauty isn’t one-size-fits-all, Myntra Beauty provides the resources and expertise to help customers navigate the vast world of beauty products and find their perfect match. Whether it’s finding the right shade of foundation or science-backed product for specific skin concerns, Myntra Beauty offers a shopping experience fit for every individual.

The first film focuses on makeup and addresses the common challenge of finding products that truly complement individual features. What’s trending or looks great on someone might not be the best fit for everyone. Myntra Beauty helps users navigate this by offering a vast selection of 60k makeup products across 500+ brands, including a wide range of D2C brands, combined with the Virtual Try-On (VTO) tool. Powered by cutting-edge technology, Myntra’s VTO tool offers a unique virtual beauty experience. With 30 trending looks for every occasion—from parties to weddings—users can effortlessly discover their perfect style, setting Myntra Beauty Beauty apart and simplifying the search for the perfect makeup products.

The second film shifts the focus to skincare, emphasizing the importance of choosing products based on specific skin concerns. The film is a humorous montage of women in different settings—a college play greenroom, an aerial yoga class, a bustling café—each playfully highlighting their unique skincare woes. One woman in the greenroom declares her frizzy hair has “main character energy,” while another, hanging upside down at yoga, laments that her skin “ghosts every moisturizer.” In the café, a woman chuckles that her fine lines are “writing their own story.” Just as with makeup, skincare doesn’t have a universal solution, and these scenes underscore that point. Anushka then enters the scene, overhearing these playful complaints and introducing the women to Myntra Beauty. She explains that Myntra Beauty “gets it,” emphasizing Myntra’s curated recommendations. The women, intrigued, gather around as Anushka demonstrates the app. Myntra Beauty celebrates individual skin needs with a vibrant selection of 40k skincare products across 1000+ brands designed for a wide range of concerns.

Myntra Beauty boasts an extensive selection of over 100,000 products, including names like M.A.C, Estee Lauder, Lakme, L’Oreal, Laura Mercier, among others. Myntra beauty also offers over 250+ made-in-india brands like Minimalist, Mcaffeine, The Derma Co, Foxtale and more.

Bollywood actor and Brand ambassador for Myntra Beauty, Anushka Sharma said, “I’m happy to be partnering with Myntra Beauty on this campaign. Discovering your personal style is key in beauty, and there’s no single formula that works for everyone. Myntra Beauty’s innovative tools, like the VTO and its wide selection of skincare products for everyone, are making this journey of self-discovery easier and more accessible than ever, allowing you to experiment and find your perfect match.”

Abhishek Gour, Director, Brand Digital Marketing at Myntra, said “We’re thrilled to have Anushka Sharma on board for this exciting campaign. Her elegance and relatability perfectly align with Myntra Beauty’s vision. With the launch of 30 new curated looks on our VTO tool, and a wide range of curated products we’re taking a significant step towards making shopping more personalized and convenient, helping customers make informed beauty choices. We believe this innovation and selection will revolutionize the way our customers discover and shop for beauty products.”

Ira G, Chief Creative Officer, Toaster India, said “Has beauty become a beast? An overwhelming number of choices coupled with confusion over what’s right for you makes it such. With Myntra’s Virtual Try-on and wide selections on the platform you get to experiment with over 2000 brands but buy only what looks good on you.”

Bollywood Actor Hrithik Roshan Gives on Rent His Office Space in Mumbai: Square Yards

Bollywood actor Hrithik Roshan has given on rent his premium commercial property, securing a monthly rental income of Rs. 5,62,000, as per the property registration documents reviewed by Square Yards on the website of Inspector General of Registration (IGR) https://igrmaharashtra.gov.in. The lease agreement was formally registered in January 2025. 
 
The property is located in Lotus Corporate Park, a premium commercial project by Lotus Developers. Spread across an expansive 27.55 acres, this ready-to-move-in project offers modern office spaces. It is located in Goregaon, Mumbai, which is one of the prominent business districts in the western suburbs, known for its excellent connectivity, thriving commercial ecosystem, and premium infrastructure. 
 
As per the IGR registration documents reviewed by Square Yards, the commercial space given on rent by the actor measures 2,727 square feet (~253.34 square meters). The transaction includes a stamp duty payment of Rs. 88,000 and a registration fee of Rs. 1,000. Hrithik Roshan, often hailed as one of Bollywood’s most versatile and accomplished actors, has earned numerous accolades throughout his career. He has won six Filmfare Awards, including Best Actor for his performances in Koi… Mil Gaya and Jodhaa Akbar. His portrayal of a visually impaired man in Kaabil and a mathematician in Super 30 showcased his dedication to transformative roles. In 2013, Roshan launched his clothing line, the casual wear brand HRx focused on the sports and active lifestyle space  

Experience the Essence of Kashmir with MorningWale’s New Wellness Range

18th January 2025  New Delhi, Delhi, India MorningWale, a leading name in the organic food industry, is proud to announce the launch of its highly anticipated product range, “Flavours of Kashmir.”MorningWale aims to introduce every staple food on its platform. This exclusive collection brings the purest, organic treasures directly sourced from the fertile Kashmir Valley. These ingredients not only taste amazing but also offer plenty of health benefits, making them a perfect addition to any kitchen.

The “Flavours of Kashmir” range offers a handpicked selection of premium products, each chosen to preserve the traditional tastes and medicinal properties of the region. From saffron and Kashmiri garlic to walnuts and almonds, these ingredients provide an opportunity to savour the rich culinary heritage of Kashmir while supporting your health and well- being.

Some of the standout products in the new range include the Saffron with the Flower, known for its mood-boosting and antioxidant properties, and Ruma Dal, a protein-rich lentil that aids digestion and energy levels. Kashmiri Mirch (Whole) and Kashmiri Mirch Powder offer mild heat and vibrant color while providing Vitamin C and supporting immune health. Other offerings, like Walnuts and Almonds, are packed with healthy fats and antioxidants that improve brain, heart, and skin health. The collection also includes Kahwa, a soothing Kashmiri tea blend that promotes digestion and relaxation, and Kashmiri Garlic, known for its strong flavor and healing properties.

“I believe that our new ‘Flavours of Kashmir’ range is a significant step in our aim to introduce real, healthy products into people’s lives. By introducing these products, we are not only celebrating the rich culinary heritage of Kashmir but also ensuring that families across India have access to the finest organic ingredients directly from their source,” said Nidha Patel, Founder of MorningWale.

“We hope that ‘Flavours of Kashmir’ encourages people to enjoy traditional, healthy ingredients that help nourish both the body and the soul, while also keeping the rich culture of the region alive,” she added.

MorningWale’s new range not only celebrates the unique flavors of Kashmir but also supports sustainable farming practices in the region. By introducing these products, the brand continues its mission to connect people to wholesome, organic ingredients while promoting healthier living.

Spring Summer ’25: Pepe Jeans London Introduces Stylish and Comfortable Sliders

18th January 2025  Mumbai, Maharashtra, India Pepe Jeans London is proud to introduce its latest collection for Spring-Summer 2025 (SS’25): A new range of Sliders. Bursting with vibrant pop colors, it’s the ultimate companion for the summer season, catering to every style and elevating your look.

These versatile Sliders aren’t just for poolside lounging or beach strolls; they pair effortlessly with your favorite denims or shorts, adding a chic, laid-back vibe to casual outfits. Whether you’re running errands, meeting friends, or enjoying a weekend getaway, these Sliders are designed to complement any look with ease.

Made with a durable rubberized material, the Pepe Jeans London Spring-Summer 2025 (SS’25) Sliders offer impressive comfort and flexibility, ensuring that they can keep up with your every move. The cushioned foot bed delivers superior comfort, making them the ideal choice for long hours of wear, whether you’re strolling on sandy shores or relaxing by the pool.

The textured, patterned TPR (Thermoplastic Rubber) outsole not only adds visual appeal but enhances grip, offering excellent traction and stability. With their anti-skid properties, these sliders provide reliable footing even in wet or slippery conditions, ensuring you walk with confidence wherever you go.

India’s 50 Wedding Venues Revealed by WedMeGood at Glamorous Gala

18th January 2025 New Delhi, Delhi, India WedMeGood, a trailblazer in wedding technology and planning, recently unveiled the list of India’s Top 50 Stunning Wedding Venues at their first ever Annual Gala held at Shangri La Eros New Delhi. The initiative, which was an industry-first recognition of venues redefining wedding celebrations with their unparalleled charm, hospitality, and innovation, witnessed participation from 120 prominent figures from the wedding industry, including planners, designers, and other key stakeholders, for an evening of networking, felicitation, and celebration.

Among the 50 top venues featured, Rajasthan led the way with Umaid Bhawan Palace, Jodhpur; Suryagarh, Jaisalmer; The Leela Palace, Udaipur, exemplifying the states regal wedding experiences. Representing Southern India was Taj Bekal, Amitarasa Bangalore and Tamarind Tree Bangalore showcasing a rustic, old world charm which provide picturesque settings for wedding ceremonies. The venues chosen showcased the diversity and breadth of India with beachfront properties like W Goa, mountainside properties like ITC Savoy Mussoorie, and lake side properties like Kumarakom Lake resort making the cut.

The full list of venues including the names of jury members can be accessed here : (wedmegood.com/top-stunning-wedding-venues-2024)

Expressing her elation, Mehak Sagar Shahani, Co-founder of WedMeGood, said, “We’re thrilled to introduce this landmark initiative that not only celebrates excellence in wedding venues but also provides a dependable resource for couples and industry professionals. The Top 50 Stunning Wedding Venues initiative celebrates the breadth and diversity of India uncovering hidden gems and celebrating marquee stalwarts. Each venue on the list embodies a unique blend of elegance, service, and creativity, making it a pivotal part of the wedding journey. As an online platform, we remain committed to showcasing the most diverse range of options for brides and grooms to make their wedding planning efforts seamless.”

The jury consisted of wedding industry stalwarts including top wedding planners, photographers, wedding designers and luxury writers. The list highlights venues that excel in aesthetics, the flexibility of spaces, hospitality, and culinary expertise, with categories like ‘Best Lakeside Venue,’ ‘Best Eco-Friendly Venue,’ ‘Best venue for Hospitality’ and more bringing more focus on diverse offerings, inspiring future trends in wedding planning.

The Gala hosted by WedMeGood, and planned by The Event Designer at Shangri La, New Delhi represents another milestone for WedMeGood in its decade-long journey as a leading platform in the wed-tech space.

Official Lineup Unveiled for Smile International Film Festival for Children & Youth 2025

18th January 2025  New Delhi, Delhi, India Smile International Film Festival for Children & Youth (SIFFCY), hosted by Smile Foundation, in partnership with the European Union (the delegation of the European Union in India) announces the official selection for its 11th edition. The annual film festival is scheduled to take place between Jan 28-30, 2025 at Siri Fort Auditorium, New Delhi and several other locations across India in a hybrid mode, in order to reach out to maximum young Indian audience.

Major activities, from the opening ceremony to the award ceremony, will be held at the iconic Siri Fort Auditorium, New Delhi on 28,29 and 30 January 2025. Simultaneously, multiple screenings and festival-related activities are scheduled in various schools and communities across a hundred locations across India. Selected programmes will also be streaming on a dedicated, secured, geo-blocked virtual platform throughout the week.

Santanu Mishra, SIFFCY Chairman and Producer of the much-acclaimed film ‘I am Kalam’, says, “Childhood is the decisive phase of human life. The lessons we learn, the habits we make as children, it stays with us forever. Therefore, it is important that we sensitise our youngsters with a positive value system, early.” He adds, “Good cinema can play a crucial role in shaping the young minds, and can even help fight issues such as depression, loneliness, and aggression that children and young adults are getting prone to.”

Official Selection SIFFCY 2025

Feature films in competition:

Lampo – The Dog who travelled by train, by Magdalena Niec, Poland

Doubles Match, by Hung Po-Hao, Taiwan

Bigman, by Camiel Schouwenaar, The Netherlands

Winners, by Soleen yusef, Germany

Soaring Wings, by Palash Das, India

Greetings from Mars, by Sarah Winkenstette, Germany

7600, by Behrooz Bagheri, Iran

A Butterfly’s Heart, by Inesa Kurklietyte, Lithuania

The Tiger’s Nest, by Brando Quilici, Italy

Niko – Beyond the Northern Lights, by Kari Juusonen, Jorgen Lerdam, Finland, Germany

The boy with pink Pants, by Margherita Ferri, Italy

Itty Bitty Princess, By Lauri Maijala, Finland

Teacher, Veterinarian, Astronaut, by Reynaldo Escoto, Mexico

Short films in competition:

Above the Tamarind Tree, by Buthyna Al-Mohammadi, Qatar

Dandelions Girl, Azadeh Masihzadeh, Iran

Ballad of the Mountain, by Tarun Jain, India

Skin Color, by Fidel Alfonso Barboza Gómez, Sebastián Castaño, Colombia

Travelling Past, by Rory Power-Gibb, The United Kingdom

Skipping Rope, by Wu Meryl, Taiwan

Who needs Teachers? by Ekal Deep Kaur, India

Forever Seven, by Antje Heyn, Alexander Isert, Germany

AB OVO, by Oleksandr Viken, Stas Marchenko, Ukraine

Films nominated for Next-Gen Award (Films made by Students)

A Dragon in name only, New Zealand

And the boy was a bird, India

Bedtime Guardian, The United Kingdom

Cut the Tie, Greece

I am Mutya and I Thank You! The Philippines

Until the bell rings, Colombia

The Day you were gone, France

What is A.D.H.D, China

Rebell, India

Poland is the country of honour, whereas Italy is the country of focus in SIFFCY 2025. A curated selection of some of the finest Polish and Italian films for the young audience is going to be presented during the festival.

Jitendra Mishra, SIFFCY, www.siffcy.org, Festival Director says, “We have carefully selected films from a diverse range of genres and countries of origin, ensuring that each one offers a unique narrative. Most of the feature films will have their Indian premiere at our festival, with some even making their world debut. We hope our efforts will not only showcase the best of global cinema but also inspire young audiences to think critically, broaden their horizons, and foster a deeper appreciation for the cultural, social, and emotional stories that shape our world.”

The 11th edition of the Smile International Film Festival for Children and Youth (SIFFCY) will feature over 150 films, that include feature films, animation, short films, and documentaries, created by professional filmmakers, children, and students from more than 40 countries. The participating countries include the USA, Australia, the UK, Germany, Czech Republic, France, Greece, Belgium, Bulgaria, Croatia, Chile, Poland, the Netherlands, Spain, Italy, Portugal, Luxembourg, Estonia, Slovenia, Sweden, Malaysia, Argentina, Colombia, Lithuania, Brazil, Iran, China, Russia, Ukraine, Nepal, Romania, Serbia, Korea, Singapore, Canada, Japan, Bahrain, Cuba, and India.

The selected films will be showcased in five distinct sections, viz. International Competition (both feature and short films), 70MM Smile (World Panorama), The Yellow Carpet (Indian Showcase), Next-Gen (Films made by film students), and Take One (Films made by children).

The festival organised by Smile Foundation will also host prestigious awards such as the ECFA Award (European Children’s Film Association), CIFEJ Award (formed under UNESCO), and the Film Critics Circle of India Award (FCCI).

SIFFCY, siffcy.org, is an initiative of Smile Foundation, www.smilefoundationindia.org, to entertain, engage, educate and empower young minds. It is based on a strong belief that good cinema represents much more than entertainment; rather this is the most powerful medium to depict the reality and emulate values. Film becomes an interesting and engaging alternative to stimulate discussion among young people about vital personal, societal, moral and world issues. Link: siffcy.org.

India’s Media Tech Prowess on Display at Waves Summit, Says Joint Secy Shri C Senthil Rajan

18th January 2025  New Delhi, Delhi, India  “By exploring how AI can optimize content generation and drive innovation, the Waves Summit underscores India’s readiness to lead in technological advancements within the media sector,” said Shri C Senthil Rajan, Joint Secretary, Ministry of Information and Broadcasting (MIB), Government of India, addressing the 19th India Digital Summit (#IDS2025). Waves 2025 is being organized by the Ministry of Information and Broadcasting, Government of India, to celebrate and amplify India’s creative and media economy.

Shri C Senthil Rajan, Joint Secretary, Ministry of Information and Broadcasting (MIB), Government of India, addressing the 19th India Digital Summit. Others on the dais are (L-R) Ms. Kavitha K K, Government Affairs and Public Policy Manager India, Google; Mr. Achal Malhotra, CEO, Waves; Ms. Natasha Jog, Director, Public Policy India, Meta, and Ms. Aneesha Dhar, Head, Google Play, Ecosystem and Scaled Partnerships India

As part of the Waves Summit, being held February 5 – 9, 2025, the Ministry is also launching the Create in India Challenge, Season 1, which will feature several ‘challenges’ aimed at fostering innovation and creativity. Out of these, the Internet and Mobile Association of India (IAMAI) is collaborating is organizing four key challenges: Waves Reel Making Challenge in partnership with Meta, Waves Explorer Challenge in association with YouTube, Waves Chronicles: AI Comic Art Challenge in association with Google Play and Waves AI Art Installation Challenge. These challenges aim to bring together creators, technologists, and innovators to explore the intersection of art, technology, and storytelling, further positioning India as a leader in the global creative economy.

The 19th IDS is being organized by the Internet and Mobile Association of India (IAMAI) in collaboration with the Ministry of Electronics and Information Technology (MeitY) and the Ministry of Information and Broadcasting, Government of India, supported by Digital India, Skill India and Make in India.

Highlighting India’s ascent as a powerhouse in the creative and technological dimensions of the global media landscape, Shri Rajan said, “Waves 2025 is designed to be a transformative, industry-led platform that brings together global and Indian stakeholders across the media and entertainment sectors. Through collaboration, showcasing innovation, and championing Indian creativity, we aim to position India as a global leader in media technology and content creation.”

Titled “Waves Unveiled: Showcasing India’s Creative Power in the Global Media Economy”, the session also shed light on the Waves Bazaar, a one-stop marketplace for the media and entertainment sector which expands on the concept of NFBC’s Film Bazaar by creating a platform for cross-sector collaboration, B2B meetings, and showcasing innovations. Besides Shri Rajan it was also addressed by Mr. Achal Malhotra, CEO, Waves; Ms. Natasha Jog, Director, Public Policy India, Meta; Ms. Aneesha Dhar, Head, Google Play, Ecosystem and Scaled Partnerships India, and Ms. Kavitha K K, Lead, Government Affairs and Public Policy Manager India, YouTube India.

Shri Rajan talked about the creative challenges emphasising India’s commitment to fostering young talent. Waves emphasis on supporting startups in the media and entertainment space reflects the importance of nurturing entrepreneurial innovation. The platform will also facilitate discussions on policy roadmaps to create an enabling environment for growth, job creation, and investment in the sector. Waves 2025 aligns with India’s larger economic vision, as articulated by the Honourable Prime Minister, positioning the media and entertainment industry as a critical driver of growth.

IDS 2025 is being Powered by NPCI, Amazon.in and MPL are Platinum partners. Among Gold Partners are PhonePe; Australia Trade and Investment Commission; IDA Ireland; Paytm ads, Jagran New Media and Exotel. Route Mobile is the Cloud Communications Partner. Silver Partners include AWS, ShareChat, Shiprocket; Times Internet, and TV9 Network.

Leading the Way: Sambhv Steel Tubes Ltd. Named Title Sponsor for Steel Conclave 2.0

18th January 2025  Raipur, Chhattisgarh, India  Sambhv Steel Tubes Limited, one of the key manufacturers of electric resistance welded (“ERW”) steel pipes and structural tubes (hollow section) in India in terms of the installed capacity as of March 31, 2024 (Source: CRISIL Report) is proud to announce its participation as the Title Sponsor for the All India Steel Conclave 2.0, which took place on January 10-11, 2025, in Raipur, Chhattisgarh, with an inspiring address by Mr. Suresh Goyal, Chairman of Sambhv Steel Tubes Limited. The event was graced by the honorable Chief Minister of Chhattisgarh Shri Vishnu Dev Sai Ji, esteemed Finance Minister of Government of Chhattisgarh Shri O.P. Choudhary Ji, and other distinguished dignitaries from the steel industry and government.

“We pay tribute to the rich heritage of Chhattisgarh, the land of Maa Kaushalya and natural resources like coal, iron, and paddy,” said Mr. Suresh Kumar Goyal, Chairman and Executive Director. “We are thrilled to be the Title Sponsor for the All India Steel Conclave 2.0. Emphasising on the potential of the Indian steel industry he urged young professionals to embrace challenges with resilience and determination. “The word ‘impossible’ should never be a part of your vocabulary. True courage lies in facing challenges head-on with the belief that ‘Sab Sambhv Hai.”

The All India Steel Conclave 2.0 delved into critical issues such as sustainable raw material sourcing, the adoption of advanced technologies, overcoming logistics challenges, and the urgent need for decarbonisation. Sambhv Steel Tubes is honoured to support this initiative, reflecting our commitment to fostering growth, sustainability, and technological advancements in the steel industry.