Love, Drama & Bollywood Magic Ultra Play’s Valentine’s Day TVC is a Must-Watch
February 2025: There’s something magical about Purana Pyaar—the kind of love that lingers across lifetimes, just like our favorite Bollywood films. Whether it’s the stolen glances of black-and-white romances, the grand musical declarations of the ‘70s, or the intense emotions of the ‘90s, and early 2000s, Hindi cinema has immortalized love in its purest form.
Ultra Play brings you the ultimate Bollywood experience, where Har Pal Filmy means reliving timeless love stories, iconic dialogues, and unforgettable melodies. With a curated collection of classics, digitally remastered gems, and hidden treasures, Ultra Play is your destination to celebrate love—old, new, and everything in between.
This Valentine’s Day, Ultra Play, India’s first Hindi-exclusive OTT platform from the stable of Ultra Media & Entertainment Group gives love an unexpected, filmy twist with its latest TVC. The campaign, staying true to the brand’s tagline “Har Pal Filmy”, blends humour, nostalgia, and Bollywood magic to showcase how love stories are forever—even in the most unusual circumstances. Ultra Media & Entertainment Group is India’s leading content powerhouse, specializing in film production, distribution, content restoration, and OTT services. Through its D2C regional OTT platforms like Ultra Play (Hindi content), Ultra Jhakaas (Marathi regional OTT), and Ultra Gaane (audio, and video music streaming), Ultra Media is committed to preserving India’s cinematic heritage while delivering compelling stories to audiences worldwide.
The TVC is set at a traditional mourning ceremony where friends and family have gathered to pay their respects to the late Auntyji. As condolences pour in, an unsuspecting guest starts reminiscing about her life. But what begins as a heartfelt tribute quickly takes a hilarious turn when he unknowingly starts revealing an old love story between Auntyji and his Papaji, who was fondly called as ‘Bobby’ by her. With every sentence, he unintentionally drops Bollywood movie titles like Rangeela, Amar Prem, Taal, Karz, Dillagi, Shola aur Shabnam, Yaadein, Judaai, Deewar, Border and more—turning the solemn gathering into an awkward yet laugh-out-loud moment.
Speaking about the campaign, Mr. Sushilkumar Agrawal, CEO, Ultra Media & Entertainment Group & Ultra Play OTT, shared, “Bollywood has given us countless iconic love stories, and through this campaign, we wanted to celebrate romance in a truly ‘Ultra Play’ style—unexpected, filmy, and entertaining. Our platform is a tribute to Hindi cinema, bringing timeless classics and hidden gems to audiences who love the magic of storytelling. This Valentine’s Day, we remind everyone that love is unpredictable, just like our favourite movies.”
Ultra Play has a curated collection of over 2,000 movies spanning from the 1950s till date. The platform features movies from filmmakers such as Guru Dutt, Raj Kapoor, Shakti Samanta, Subhash Ghai, Vidhu Vinod Chopra & many more. As a Hindi-exclusive OTT platform, Ultra Play focusses solely on Hindi content.
Brinda Agrawal, Head of Marketing, Ultra Media & Entertainment Group, added, “Our ‘Har Pal Filmy’ campaign is about finding cinematic moments in everyday life. This TVC takes a light-hearted approach to romance, proving that love stories never really die—they just become legendary. Ultra Play is all about celebrating Hindi cinema, and with this campaign, we continue to make classic Bollywood feel fresh, relatable, and fun”. Conceptualized in-house, this TVC is a focal point of the platform’s marketing efforts, ensuring that the platform resonates with audiences across all age groups. This 360-degree campaign will be amplified across Print, TV, OOH and social media platforms.
Pioneering the future of entertainment Ultra Media & Entertainment Group since 1982 has always been ahead of the curve since its inception. From VHS to VCDs and DVDs, the company pioneered DVD technology in India and later expanded its digital footprint with 84 YouTube channels, catering to diverse audiences across the globe with a 40+ million subscriber base. Building on its legacy, Ultra launched three exclusive OTT platforms Ultra Jhakaas, Ultra Play & Ultra Gaane this FY24 and is now gearing up to introduce FAST (Free Ad-Supported Streaming TV) channels in FY25-26, offering affordable, ad-supported content tailored to evolving viewer preferences.
Rajat Agrawal, COO, Ultra Media & Entertainment Group shares, ” The OTT industry is evolving beyond variety—viewers now seek culturally resonant, nostalgic, and personalized content. The rise of hyper-niche platforms, AI-driven curation, and ad-supported models reflects this shift. At Ultra Play, we’re embracing this by offering a Hindi-exclusive experience that celebrates Bollywood’s storytelling legacy. From remastered classics to AI-powered recommendations, we’re redefining nostalgia for new-age audiences while exploring FAST channels for accessible, high-quality entertainment. This Valentine’s Day, our latest TVC adds a quirky, filmy twist to love and nostalgia, staying true to our brand’s essence. We’re not just streaming movies; we’re keeping Bollywood’s cinematic heritage alive for generations to come”
With the launch of Ultra Play and its suite of OTT platforms, Ultra is deepening its global reach as Indian content gains increasing popularity across South Asian countries, Middle-East, UK, USA, and Africa. The company’s commitment to delivering diverse, high-quality entertainment remains stronger than ever.
Swiggy Red FM Honor Delivery Partners with Breakfast Ride
Delhi, February 10th, 2025: Every day, Swiggy’s delivery partners navigate the city’s streets, ensuring that meals reach customers on time. But for once, the road wasn’t about deliveries, it was about celebration. (Swiggy Ltd, NSE: SWIGGY / BSE: 544285), India’s pioneering on-demand convenience platform, in collaboration with Red FM’s Riders Music Festival, hosted a special Breakfast Ride earlier this week, giving its delivery partners a rare chance to experience the joy of riding without the pressures of work. The ride, flagged off by popular Red FM RJs, ended with a scrumptious feast.
The objective of this collaboration was to recognize the unsung heroes who make everyday meals possible – delivery partners. The Breakfast Ride offered the delivery partners a rare opportunity to experience the joy of the open road – without the pressure of delivery orders. Instead, the ride was all about music, camaraderie, and a well-earned feast at the finish line. This collaboration was more than just about biking and beats; it was a meaningful celebration of those who keep the nation fed.
Speaking about the partnership, Rohit Kapoor, CEO, Swiggy, shared, “For our delivery partners, the road is their workplace. This Breakfast Ride was about giving them a moment to enjoy it differently—no orders, no rush, just the thrill of riding and the camaraderie of the journey. It is a small but meaningful way to express our gratitude.”
Speaking about this collaboration, Ms. Nisha Narayanan, Director & COO of Red FM & Magic FM, said, “Riders Music Festival has always been about passion, adventure, and music. This time, we wanted to turn the spotlight on delivery partners who work tirelessly every day. The Breakfast Ride was our way of giving them a well-deserved break – a chance to enjoy the thrill of the open road, free from orders, just pure fun, music, and a feast at the end. It was a small yet meaningful way to say thank you.”
Swiggy consistently works towards empowering its delivery partners through a range of initiatives designed to ensure their safety, financial well-being, and career progression. The Breakfast Ride is just one such initiative. Through Project Next, Swiggy provides delivery partners with pathways to transition into new roles within the company, such as sales executives, allowing them to build long-term careers within the ecosystem. Similarly, Swiggy Skills, in partnership with the Ministry of Skill Development & Entrepreneurship (MSDE), equips delivery partners and restaurant staff with training and certification opportunities through the Skill India Digital Hub (SIDH).
Understanding the importance of financial literacy, Swiggy recently partnered with the National Stock Exchange (NSE) to introduce an education program tailored for delivery partners, with a special focus on female partners. Led by SEBI-certified trainers, the program covers essential topics like budgeting, investment, and debt management, ensuring delivery partners are equipped to make informed financial decisions.
Safety remains a top priority at Swiggy, as evidenced by its Delivering Safely initiative. Swiggy conducts regular road safety awareness workshops in collaboration with traffic police departments across various states. It also provides its partners with Bureau of Indian Standards (BIS)-approved protective helmets, smart gear for visibility in harsh weather, and accident insurance coverage, setting a benchmark for industry standards in gig worker support.
The Breakfast Ride at the Riders Music Festival was more than just a moment of celebration—it was a testament to Swiggy’s unwavering commitment to its delivery partners. As these riders continue to crisscross the city, Swiggy remains dedicated to ensuring their well-being, growth, and recognition, both on and off the road.
Fateh Education Announces India-wide Fairs for Study Abroad Aspirants
New Delhi; 29 January 2025: Fateh Education, a leading study abroad consultancy specializing in the UK and Ireland has announced the dates of its highly anticipated ‘Fateh Education Fair 2025.’ Starting on late January, the fair will continue till 15th Feb, covering multiple cities nationwide. The objective is to help students and parents get unparalleled opportunities and a chance to meet representatives of different universities and explore the prospect of studying abroad.
The fair will enable counsellors and university representatives to guide students with a personalised approach to ensure that they have the right tools to conquer their dreams. Fateh Education fairs are tailored events which allow students and universities to interact with each other in a highly organised process. There is also a keen focus on crowd management and communication which ensures that quality counselling takes place.
Education Fair Schedule:
- Chennai: February 1, Hyatt Regency
- Bangalore: February 2, Taj MG Road
- Pune: February 8, Hyatt Regency, Viman Nagar
- Mumbai: February 9, ITC Maratha
- Delhi: February 15, Le Meridien, New Delhi
Students are welcome to have one-on-one conversations with university delegates, get insights into diverse courses, seek guidance on the eligibility and application processes, and get any assistance that they might need to start their study-abroad journey.
Speaking about the Education Fairs, Mr. Suneet Singh Kochar, CEO, Fateh Education said, “We are very excited to meet students across the country. Our fairs are designed very carefully by Fateh Education’s team to bridge the gap between students and universities, ensuring students are well-equipped to make informed decisions about their future. These education fairs embody our mission and commitment towards providing students with the right resources to make informed decisions on the career path, destination, course and university.”
BC Jindal Group’s JIRE Bags 180 MW Solar-BESS Order from NHPC
New Delhi, 27th January 2025: BC Jindal Group, India’s leading conglomerate with over Rs. 18,000 crore turnover, has announced that its renewable energy arm, Jindal India Renewable Energy (JIRE) has won a 180 MW solar plus storage project from state-owned, NHPC. The project is part of NHPC’s 1200 MW inter-state transmission system-connected solar power projects tender with 600 MW/1200 MW energy storage systems.
JIRE has bagged 180 MW of solar power capacity from NHPC at a tariff of Rs 3.09/kWh. As per the stated terms, the company will be executing a solar project on a build-own-operate basis. In addition, the green-field project will have to be completed within 24 months from signing of the power purchase agreement (PPA).
Commenting on the announcement, Mr. Amit Kumar Mittal, CEO, Jindal India Renewable Energy, said, “Winning the competitive bid for this crucial project is a reflection of JIRE’s proficiency and capabilities in the renewable energy space. This also gives impetus to our goal of expanding the company’s capacity to 5 GW from solar, wind, hybrid, hydro and FDRE modes, within the next four years. We aim to take this momentum forward in the upcoming quarters as well.”
NHPC will enter into an agreement with JIRE for a period of 25 years. The Navratna Company will purchase solar power from JIRE and sell it to state utilities and others. As part of the contract, JIRE will have to deploy an ESS of at least 0.5 MW/ 1MWh capacity for 1 MW contracted capacity.
In 2025-2026, JIRE is looking to strategically expand its capacity portfolio by acquiring key operational assets within the country and across geographies. The company has sets sight on augmenting its presence and is actively pursuing aggressive acquisitions of operational assets both domestically and abroad. These acquisitions are anticipated to be finalised in 1-2 years and will be funded through a mix of internal accruals and debt.
The BC Jindal Group had recently floated its dedicated entity, JIRE, to hold the renewable venture of the group. This company will oversee the renewable power generation, solar cells and module manufacturing businesses.
Jindal India Renewable Energy operates under the BC Jindal Group, founded in 1952 by Shri B.C. Jindal. Originally a steel pipe and fittings manufacturer, the group has grown into one of India’s leading conglomerates with a significant presence in the power sector. JIRE’s initiative represents a forward-thinking approach to energy diversification. With a focus on environmental well-being at the core of its inception, BC Jindal Group’s commitment extends beyond compliance to a genuine dedication to preserving the environment for future generations.
Yami Gautam Joins Piramal Pharma’s Brand Little’s
Chandigarh, January 24, 2025 – Piramal Pharma Limited’s India Consumer Healthcare (ICH) today announced the launch of its new campaign, #SwitchToSofter, for its flagship baby care brand, Little’s®. The campaign features actress Yami Gautam as the brand’s new ambassador and introduces Little’s Fluffy Soft Diaper Pants—crafted with superior imported materials to ensure 12-hour absorption, an anti-rash formula, and a wetness indicator for all-round protection and enhanced softness for babies.
Young mothers often turn to family, friends, and their social circles instead of actually conducting proper research themselves, when selecting baby products. Brand Little’s aims to break this trend by convincing mothers to make an informed choice by trying the brand which promises to give smoother and softer diapers, which can be felt tangibly. The brand strongly conveys this message through a #SwitchToSofter campaign with their new brand ambassador Yami Gautam. To further assure the consumers on product quality, the brand is offering a money back guarantee if the consumer is not happy with the product, thus building more confidence.
Sai Ramana Ponugoti, CEO, Piramal Consumer Healthcare said, “With the rise of urbanization, greater exposure to global trends, and growing awareness about child health and hygiene, the expectations of new mothers in India have increased significantly for baby care products. Today, new mothers demand a diaper that guarantees not only absorption but also gentle softness to protect delicate baby skin. Little’s Fluffy Soft Diaper Pants have been thoughtfully designed to meet these needs with comfort, protection, and innovation.”
Speaking on this association with Little’s, Yami Gautam said, “As a new mother, I am incredibly happy to partner with Little’s, a brand that truly understands the needs of both babies and mothers. Motherhood is a beautiful yet challenging journey, and having Little’s by my side makes it easier. The launch of Little’s Fluffy Soft Diaper Pants exemplifies their commitment to ultimate comfort, enriching the softness experience for babies. This focus on comfort helps keep my baby relaxed, allowing me to enjoy motherhood with less stress.”
Little’s, founded in the 1980s, has built a strong legacy as a trusted name in baby care. Over the past three decades, it has become one of India’s most beloved brands for baby products, gaining the confidence of Indian mothers. The brand offers a comprehensive range of products catering to babies from birth to 2 years of age, addressing their diverse needs at different life stages. Its product portfolio includes diapers, wipes, feeding, toys & baby personal care, all of which are widely used and recommended by parents. Little’s has earned a reputation for providing reliable and high-quality products to support babies’ well-being and growth.
Provident Housing Launches New Phase of Ecopolitan
20th January 2025, Bengaluru: Provident Housing Limited, one of India’s leading large-scale community developers, is all set to launch a new phase of Provident Ecopolitan in Bengaluru this weekend (18th & 19th January 2025). Building on the overwhelming sold-out success of Phase 1, the new phase offers thoughtfully designed homes that seamlessly integrate sustainable design with contemporary living.
Ahead of the launch, Mallanna Sasalu, CEO, Provident Housing, said, “Building on the tremendous success of Phase 1, we are thrilled to announce a new phase of Provident Ecopolitan. Guided by our philosophy of empathetic design and delivering exceptional value to our customers, this phase features abundant greenery, over 30 lifestyle amenities, and our unique initiative of ‘one tree per family’. This project reflects our commitment to creating eco-friendly communities that offer a lifestyle centered on well-being and sustainability. With North Bengaluru’s strategic growth and excellent connectivity, Provident Ecopolitan is ideal for families seeking long-term value and quality living.”
The new phase comprises 581 residential units available in 1 BHK, 3 BHK, and 3.5 BHK configurations, spread across two towers. The sizes range from 530–590 sq. ft. for 1 BHK units, 1,492–1,550 sq. ft. for 3 BHK units, and 1,793–1,911 sq. ft. for 3.5 BHK units, catering to diverse homeowner needs.
Strategically located in the rapidly developing KIADB Aerospace Park, the project provides seamless connectivity to the Kempegowda International Airport, Yelahanka Railway Station, and Bagalur Cross Metro Station (under construction). The project is also well-supported by robust social infrastructure, including leading educational institutions, healthcare facilities, and retail centres in the vicinity.
Provident Ecopolitan’s new phase features over 45 indigenous species of flora, ensuring a rich and diverse ecosystem that blends seamlessly with the natural environment. With its EV charging provisions and focus on green building practices, the project will provide residents with a sustainable lifestyle. Other amenities include a bird-watching deck, an amphitheater, outdoor gym, squash court, and co-working spaces, ensuring a lifestyle that balances leisure and productivity.
Maha Kumbh 2025 to Create 1.2 Million Jobs
By : Sachin Alug, CEO, NLB Services
The Maha Kumbh, Hinduism’s largest spiritual gathering held every 12 years, marks an extraordinary milestone in 2025 as the rarest Kumbh celebration in 144 years. This historic congregation is emerging as a powerhouse for temporary employment and economic growth in India. Beyond its profound spiritual significance, the sacred gathering has transformed into a major driver of economic activity. The Uttar Pradesh government anticipates welcoming 400 million devotees, making it one of history’s largest peaceful gatherings. According to the Confederation of All India Traders (CAIT), the event is expected to generate a staggering ₹2 trillion in economic activity, creating unprecedented opportunities across various sectors. The economic ripple effect extends through infrastructure development, event management, security services, local trade, tourism, entertainment, and horticulture, fostering growth in both traditional and modern business segments. The surge in temporary jobs in these diverse sectors is providing a significant boost to both the formal and informal employment sectors.
This landmark event is projected to boost commerce not only in Prayagraj but also in neighboring regions, with key industries such as tourism, transportation & logistics, healthcare, IT, and retail expected to see substantial benefits. Over its 45-day duration, Maha Kumbh 2025 is anticipated to generate an estimated 1.2 million gig and temporary jobs, benefitting over 8 lakh workers across various sectors. In the tourism and hospitality industry, roles such as hotel staff, tour guides, porters, travel consultants, and coordinators are expected to grow substantially, contributing approximately 4.5 Lakh to manage the massive influx of visitors.
Similarly, the transportation and logistics sector will experience heightened demand for drivers, supply chain managers, courier personnel, and other support staff, creating an estimated 3 Lakh employment. Temporary medical camps set up during the event will provide freelance nurses, paramedics, and allied healthcare professionals with opportunities, generating around 1.5 Lakh to ensure the safety and well-being of millions of attendees. Meanwhile, the IT and technology sector is likely to witness a surge in demand, with 2 Lakh professionals required to manage virtual darshan apps, real-time event update applications, and cybersecurity for seamless digital experiences. Retail businesses catering to the needs of devotees are expected to create approximately 1 lakh jobs for on-ground sales and customer support staff to meet the demand for religious items, souvenirs, and local products.