Indira IVF Marks World IVF Day with Launch of IVF Success Calculator
Mumbai, India, 25 July 2025: In a move that introduces a new way that fertility care may be accessed in India, Indira IVF Hospital Limited has introduced the ‘IVF Success Calculator’ — a digital tool that offers personalised estimates of IVF success rates and the number of cycles potentially required, based on an individual’s medical data. Launched on the occasion of World IVF Day, the calculator is designed to empower aspiring parents with clarity even before their first consultation. This innovation is another step towards achieving optimal patient outcomes by offering guidance at the earliest stage of the journey. The calculator is free to use, fully confidential, and available online, making it accessible to individuals across geographies and backgrounds.
This calculator analyses key medical inputs and, within a few minutes, generates a downloadable report that outlines success probabilities while also highlighting potential fertility concerns such as PCOS or abnormal sperm morphology. It offers early treatment considerations along with general lifestyle recommendations. The IVF Success Calculator allows users to manually enter key medical details, including AMH values, sperm count and motility or upload existing reports to receive a personalised success estimate, delivered securely in a few minutes.
Speaking about the launch, Dr. Kshitiz Murdia, CEO and Whole-Time Director, Indira IVF, said “The IVF Success Calculator offers individuals a way to understand their likelihood of success based on their key medical details, and allows them to begin the process with a sense of direction rather than uncertainty. As part of our continued focus on innovation, we see this technology as a way to bridge the information gap that often exists at the start of the journey”
The calculator’s predictions present projected success rates across one, two, and three IVF cycles. This may help individuals make informed decisions with greater clarity and confidence at every stage of their journey.
Mr. Nitiz Murdia, Managing Director, Indira IVF, added, “Many individuals approach IVF with a limited understanding of what their treatment path might involve, often relying on generalised information that does not reflect their specific medical circumstances. The IVF Success Calculator offers a personalised view, helping couples see what is medically realistic for them before they begin. It encourages timely decision-making, reduces hesitation, and supports a more informed approach to treatment. This initiative is part of our broader vision to ensure awareness, accessibility and reliability for the patients.”
With over 165 clinics across the country and more than 1.75 lakh IVF pregnancies, Indira IVF continues to expand its efforts to make fertility care more reliable and accessible to patients across geographies. The IVF Success Calculator is now live on the Indira IVF website and is can serve as an important first step for individuals as they begin their journey toward parenthood.
13-Year-Old Boy Survives pelvic, limb and spine surgeries from Fifth-Floor fall
Pune, 25th July 2025: A 13-year-old child who fell from the fifth floor of a residential building and was taken to the hospital with severed injury and unconscious state was successfully saved by doctors at Manipal Hospital, Kharadi. The child had sustained severe injury to the entire left side of his body, including fractures in the Femur (Thigh bone), hand, foot, pelvis, internal bleeding and spinal injury. His blood pressure on arrival was 50mmhg and his hemoglobin level was critically low at 5g/dL.
Due to Internal bleeding and a low platelet count led to the kid’s condition significantly deteriorate. Between 12:00 am and 3:00 am, a Three-hour emergency surgery was conducted to fix the hand and Femur (Thigh) fracture.
While speaking about the case, Dr. Vinay Kumar Gautam, Consultant – Orthopedic Surgery, Manipal Hospital, Kharadi said, “Blood transfusions and close observation were carried out after the resuscitation. To check for any interior damage, imaging took place. Because the child was moving his limbs, unsafe blood pressure seemed to indicate a spinal injury, but head damage did not seem severe enough to necessitate brain surgery. The boy experienced a series of surgical treatments over the span of the next three days, including separate procedures for the pelvis and the feet, then separate spine surgery, separate long bone fixation for the femur, Humerus fracture, Elbow fracture and wound debridement as the final major procedure. To reduce the risk of bleeding and infection, drainage treatments were also carried out.
The patient was under treatment of pediatric intensive care unit under Dr. Rohan Chougule, Consultant – Pediatrics. Spine stabilization was led by Dr. Mohit Mutha, Consultant – Spine Surgery, while Dr. Manoj Pawar, Consultant – Pulmonology, assisted in managing respiratory stability in the ICU.
Mr. Parmeswar Das, Director, Manipal Hospital, Kharadi, Pune said, “This is a case example of the preparation and excellence of our trauma and emergency team. The severely injured child’s successful recovery from his tragic fall is evidence of our hospital’s dedication to providing excellent multidisciplinary treatment and quick emergency response.”
The surgery was successfully completed by Dr Vinay Kumar Gautam, Consultant – Orthopedic, and patient was under the supervision of paediatric consultant Dr. Rohan Chougule, the patient was kept under observation in the paediatric intensive care unit. Dr. Mohit Mutha, Consultant in Spine Surgery, oversaw the stabilization of the spine, while Dr. Manoj Pawar, Consultant in Pulmonology, helped to oversee respiratory stability in the intensive care unit.
CII MediBuddy Report Maps Corporate India’s Digital Health Readiness
Wellness is No Longer a Cost, Its Capital: CII–MediBuddy Report Maps Corporate India’s Digital Health Readiness
25 July 2025 – MediBuddy, India’s largest digital healthcare company, in collaboration with CII, today unveiled the second edition of its corporate wellness report, marking a continued effort to decode the evolving landscape of employee well-being in India Inc. The latest edition, titled Workplace Health Reimagined: Corporate India’s Readiness for Digital Health Leadership, highlights how employee wellness is evolving from a peripheral initiative to a strategic lever for workforce productivity, talent retention, and business continuity.
India’s healthcare and workplace wellness landscape is undergoing a significant transformation, with wellness emerging as a national priority in the journey towards Viksit Bharat 2047. This is being shaped by rising medical inflation (14%), increased chronic disease risk, a digitally empowered workforce, and growing demand for inclusive and preventive care models. In a post-pandemic world, where hybrid work models have become the norm, organisations are rethinking wellness, placing equal weight on physical and mental health, and moving from episodic to always-on care models. Technology is at the heart of this transformation; AI-driven insights, data-enabled personalisation, and mobile-first platforms are enabling more impactful care delivery. The nation’s digital health infrastructure demonstrates remarkable scale. Public health initiatives such as the Ayushman Bharat Digital Mission (ABDM) and the IRDAI’s push for 100% cashless insurance claims are further accelerating the shift toward digitally integrated, OPD-first healthcare systems. Together, digital infrastructure and insurance are proving to be critical enablers of equitable, future-ready wellness delivery across India.
The report reveals a stark reality of over 70% of employees carrying at least one lifestyle-related health risk, yet only 20% of employers providing routine health screenings. This alarming scenario calls for a shift from episodic, event-based health programs to always-on, digital-first ecosystems that drive workforce productivity, talent retention, and business continuity, all fostering business growth in today’s evolving times of shifting workforce priorities.
Key findings/highlights from the report:
Macro View: The National Wellness Landscape
- Rising Burden of NCDs: Non-communicable diseases now account for 63% of all deaths in India, with heart disease, diabetes, and stroke impacting the workforce at median ages of 32, 34, and 36, respectively.
- Healthcare Infrastructure Crisis: The doctor-to-population ratio remains below WHO guidelines, with 70% of Indians in rural/semi-urban areas facing significant access barriers to diagnostics and routine care
- Healthcare Coverage Crisis: Only 41% of Indian households have any form of health insurance, leaving over 50 crore people, belonging largely from India’s 40-crore “missing middle” population, particularly comprising gig, daily wage, and informal workers, vulnerable to catastrophic health expenses
- Low OPD Insurance Penetration: OPD insurance penetration in India remains below 0.1%, a significant gap compared to over 85% in the US and 95% in Singapore, leaving most outpatient expenses uncovered, despite OPD accounting for nearly 70% of out-of-pocket healthcare spending
- High Out-of-Pocket Spending: OOPE accounts for 63% of India’s total health spend
- Within Workplaces: The Corporate Lens
- Productivity Loss: Presenteeism and chronic illnesses cost Indian companies up to ₹1.12 lakh per employee annually, while structured wellness programs deliver a 3–4x return on investment
- Limited Access to Diagnostics: Less than 20% of corporate health programs cover essential diagnostics, despite their role in 60–70% of clinical decisions
- Low Preventive Screening for Women: Only 1.9% of eligible Indian women undergo cervical cancer screening, and just 36% of corporates provide targeted wellness benefits for women
- Gaps in Women-Centric Benefits: Just 36% of corporates offer targeted wellness benefits for women, with even fewer extending support for eldercare and mental health
- Lifestyle Risks and Screening Gaps: Over 70% of employees have at least one lifestyle-related risk factor, yet only 20% of employers provide routine health screenings
- SMEs Lag in Wellness Coverage: Although SMEs employ over 111 million people, only 9% offer structured wellness programs
- Corporate Wellness Readiness: India’s average Corporate Wellness Quotient (CWQ) score stands at 55/100, with fewer than 15% of companies achieving a ‘Mature’ wellness readiness level
Satish Kannan, Co-founder & CEO, MediBuddy, said, “India’s journey towards becoming a Viksit Bharat by 2047 cannot rest on economic metrics alone; it must be built on the health, productivity, and well-being of its people. As we stand at this inflection point, employee wellness can no longer be treated as an optional benefit but must be considered a strategic imperative. With rising health risks and evolving workforce expectations, this report in collaboration with CII offers actionable insights and data-driven frameworks to help organisations transition from annual health camps to always-on, digital-first ecosystems. At MediBuddy, we are happy to support this transformation by delivering care that is proactive, personalised, and powered by technology.”
Insights from the report: Trends reshaping care culture
The report highlights how employee wellness in India is moving beyond one-size-fits-all health programs to more integrated, inclusive, personalised, and digitally powered wellness solutions. Employees now expect benefits that reflect their life, role, and risk profile across domains such as mental health, chronic care, eldercare, and preventive screenings. At the same time, employee engagement is being increasingly driven by features such as gamified health journeys and wellness wallets. Additionally, mobile-first platforms and OPD access for dependents are now becoming differentiators in how employees engage with corporate wellness programs, with inclusion-focused benefits becoming key in addressing diverse workforce needs.
To direct this shift, the report introduces the Corporate Wellness Quotient (CWQ), an original and comprehensive benchmarking tool measuring digital wellness maturity and readiness across four pillars: access & affordability, policy integration, digital enablement, and employee engagement; and the ten-step wellness blueprint, which offers companies a strategic roadmap to build resilient and inclusive care ecosystems.
International Self-Care Day… 4 Ways You Can Indulge in Some Much-Needed Self-Love
International Self-Care Day: 4 Ways You Can Indulge in Some Much-Needed Self-Love
When was the last time you took care of yourself? If you find yourself unable to answer that upfront, know that you’re not alone. 24 July is observed as the International Self-Care Day – a timely reminder that caring for yourself is not selfish. Burnout, digital fatigue and relentless news cycles can make it feel impossible to pause. However, this observance invites you to unwind a little, breathe deeply and reconnect with the rituals that restore the balance between body and mind. We bring you a list of 4 activities you can take up to indulge in some much-needed self-love this International Self-Care Day.
Destress with Online Skill-Based Gaming on Zupee
Think online games are just a way to kill time? Think again. At Zupee, we believe skill-based gaming can actually boost your mood and sharpen your mind. Take Ludo, for example – we’ve reimagined the classic board game with a competitive, fast-paced format that rewards skill over chance. Every move you make is a test of strategy and the more you play, the better you get – not just at the game but at thinking on your feet. And yes, the rewards get better too.
Prioritise Sleep
A good sleep is undoubtedly the best stress-buster in the world. It not only allows your body to rest but also halts your mind’s horses that may otherwise be running wild. But despite sleep being such an important part of our daily routine, it’s often one of the very first things sacrificed when schedules overflow. Reclaiming your sleep is one of the finest and most effective ways of taking care of yourself. If you’re well-rested, you can take on the world with a renewed vigor. A win-win situation for you!
Start Journaling
Ever felt like your brain is on the verge of shutting down because of all the thoughts and feelings consuming your headspace? If yes, you need to unscramble that clutter. Journaling happens to be the perfect way to do that. Writing about feelings for as little as 15 minutes, three times a week, sharpens emotional control, reduces anxiety symptoms and decreases depressive rumination in as short as one month. Whether you prefer bullet entries, stream-of-consciousness prose or gratitude lists, the key is consistency and honesty.
Stay Hydrated
Yes, water lacks the wellness glamor of superfoods and supplements. However, its effect on the brain is as immediate as caffeine, minus the crash. There’s nearly nothing that a glass of cool water can’t fix. It uplifts your mood, keeps your body functioning properly, and gives you energy to sail through even the most difficult days. What’s even more interesting is that you don’t even have to chug down large volumes of water at once to stay hydrated – eat water-rich produce like cucumbers and oranges can help in a delicious way.
To Sum Up
Given the busy and stressful lives we lead, self-care is a non-negotiable today. Prioritise yours with these tried and tested activities, so that you can face every challenge life throws at you with replenished mental, emotional and physical strength. Happy International Self-Care Day!
ASUS Accessories That Take the Stress Out of Multitasking
In a world where we’re constantly toggling between devices, tabs, and tasks, the right accessories can transform chaos into calm. ASUS understands the modern multitasker and offers a line-up of thoughtfully designed peripherals that combine style, comfort, and performance. Whether you’re working from a café, switching between your laptop and tablet, or aiming to stay productive without disturbing those around you, these ASUS accessories have your back.
A black computer mouse on a white surface
AI-generated content may be incorrect.
ASUS Bluetooth Silent Mouse MW105 – Quiet Precision for Busy Days
If you’re someone who thrives in focus zones, be it a co-working space, library, or home office – the MW105 mouse is made for you. Designed with whisper-quiet clicks, this Bluetooth-enabled mouse ensures productivity without the noise. It offers adjustable DPI settings (800/1200/1600) to cater to both casual browsing and detailed design work. Its plug-and-play design means there’s no need to install drivers—just connect and go. Plus, with its simple ambidextrous shape, it comfortably fits both left- and right-handed users. Lightweight, silent, and smart, the MW105 is a multitasking essential that blends right into your workflow.
A computer mouse with flowers and petals flying
AI-generated content may be incorrect.
ASUS Fragrance Mouse MD101 – Boost Productivity, One Scent at a Time
Now here’s a game-changer: a mouse that doesn’t just work hard but smells amazing while doing it. The ASUS Fragrance Mouse MD101 features a clever built-in scent compartment that lets you add essential oils, creating a personalized and calming workspace with every move. But it’s more than just a sensory delight—it’s built to perform. With dual-mode connectivity (Bluetooth and 2.4GHz), silent-click buttons rated for up to 10 million presses, and smooth PTFE feet, this mouse offers a seamless user experience. Add to that an ergonomic design and up to a year of battery life, and you’ve got a productivity partner that soothes while it delivers.
A group of keyboard on a shelf
AI-generated content may be incorrect.ASUS Marshmallow Keyboard KW100 – The Sweetest Way to Switch Devices
Designed for users who work across multiple screens, the Marshmallow Keyboard KW100 brings versatility and minimalism together. With Bluetooth 5.0 support, it connects to up to three devices with Windows, ChromeOS, macOS, iOS, and iPadOS systems and lets you switch between them with just a tap. Its laptop-style layout offers familiar comfort, while the quiet scissor keys and foam padding reduce typing noise to under 50 dB. Two-level adjustable kickstands add ergonomic ease, and the keyboard itself is so lightweight (just 375g) you can carry it everywhere. Bonus: it runs on AAA batteries that last up to 24 months. Available in calming color combos like Green Tea Latte and Oat Milk, it’s a stylish and smart companion for on-the-go multitaskers.
Dr. Shuchin Bajaj Wins ‘Healthcare Leader of the Year’ Award
Dr. Shuchin Bajaj, Founder & Director of Ujala Cygnus Healthcare Services, Honored as ‘Healthcare Leader of the Year’ at India Health Next Awards 2025
New Delhi, July 24, 2025: Ujala Cygnus Healthcare Services proudly announces that its Founder and Director Dr. Shuchin Bajaj has been honoured with the ‘Healthcare Leader of the Year’ award at the India Health Next Awards 2025. The award ceremony held at Bharat Mandapam, Delhi recognized Dr. Bajaj’s exceptional leadership, visionary contribution, and impactful initiatives in advancing equitable and accessible healthcare across underserved regions in India.
The India Health Next Awards actively recognize transformative efforts in India’s healthcare sector and are regarded as one of the most respected platforms in the field. Dr. Bajaj was chosen for his consistent work in narrowing the healthcare gap between rural and urban India through scalable, ethical, and quality-driven healthcare delivery. Under his leadership, Ujala Cygnus has grown from an initial network of just 9 hospitals to 28 NABH-accredited multi-specialty facilities across Uttar Pradesh, Punjab, Haryana, Uttarakhand, and Jammu & Kashmir. Today, the network provides more than 2,800 hospital beds and is supported by over 500 experienced clinicians.
Reflecting on the honor, Dr. Bajaj remarked, “I am truly honored to receive the ‘Healthcare Leader of the Year’ award. Receiving this prestigious award is extremely humbling yet very motivating, and confirms that we are on the right track towards bringing quality, ethical, and accessible healthcare to those who need it the most. I would like to share this award with every member of the Ujala Cygnus family – our doctors, nurses, frontline teams, and partners – who empower us to live this vision through their dedication and hard work.”
Dr. Bajaj has pioneered regionally responsive health systems that serve marginalized and resource-constrained regions effectively. A Harvard alumnus and respected voice in public health policy, he has driven innovation in public-private partnerships, preventive care, and socially inclusive health care models. He is also an entrepreneur, and his focus has been on building sustainable, scalable solutions for healthcare across India.
This recognition not only celebrates Dr. Bajaj’s individual achievements but also underscores the urgent need for scalable healthcare models in India’s tier 2 and tier 3 regions. As Ujala Cygnus continues to expand its footprint, the award serves as a timely reminder of how compassionate leadership, backed by innovation and community-driven goals, can meaningfully bridge healthcare inequalities and transform millions of lives.
Tata Steel launches Aashiyana 3.0, India’s first content-to-commerce homebuilding platform
Chandigarh, July 23, 2025: Tata Steel today launched Aashiyana 3.0, India’s first content-to-commerce homebuilding platform that assists individual home builders (IHBs) to construct their homes with more certainty and better control. The refreshed platform now offers an enhanced, enriching experience for IHBs with curated solutions, self-help tools, and engaging yet simplified content to help them manage their homebuilding projects efficiently with better outcomes.
The all new, easy, simple Aashiyana not only provides easy access to a range of products from the Tata Steel group, but also enriches the user experience by offering curated content that home builders can use to complete their dream projects to their fullest satisfaction. The platform features a consumer-centred, knowledge-focused, bite-sized content library in easy-to-understand and interactive formats (articles, videos, comic strips, infographics, illustrations and quizzes), across 31 broad topics spanning all 5 stages of homebuilding. It also offers DIY tutorials, product videos, and expert views to inform and inspire users. The portal’s self-help tools will guide IHBs in planning effectively and completing projects within their budget by engaging them from the very start of their home building journey.
Ashish Anupam, Vice President – Long Products, Tata Steel said: “Home builders today expect much more than just an online store. They seek inspiration, expert guidance, and intuitive tools to simplify complex decisions. The new Tata Steel Aashiyana platform (Aashiyana 3.0) is designed to address these critical consumer needs, making it a go-to place at every step of homebuilding. Evolving from a marketplace, Aashiyana 3.0 delivers an enhanced experience and expects to become a home builder’s most trusted advisor and friend.”
In addition to access to high quality building materials and the means to plan and execute projects efficiently, the new Aashiyana 3.0 also has content and ideas for aesthetic elements for a new home project. Tools like a design quiz and a library of over 300 architecture plans inspire IHBs in visualising their dream homes. The portal also offers stage-by-stage guides for home construction, providing users with design inspiration and practical advice. The platform introduces first-in-the-industry idea boards and visual tools for users to curate their design preferences, which they can share with professionals.
Aashiyana 3.0 will improve platform experience and build customer intimacy by offering interactive, gamified content empowering consumers improve purchase experience, increase platform engagement and ultimately build brand equity. By delivering a better and enhanced experience, this strategy aims to create consumer demand while reducing customer acquisition costs. This, the Company believes, will lead to IHBs spending more time, engaging in more activities, resulting in fewer human-assisted journeys along with lasting engagement, higher GMV, and increased revenues.
F77 Goes Next-Gen: Ultraviolette Unveils Powerful Gen3 Firmware
New Delhi, July 22, 2025 – Ultraviolette, a global innovator with presence across ten European nations, is at the forefront of future-ready electric vehicle platforms and advanced battery technology. Through its bold spirit that defies convention, the brand continues to elevate its engineering excellence with time by creating products that are not just advanced but set new benchmarks in electric performance, whilst keeping riders at the cutting edge of technology and performance with every ride.
Ultraviolette captivated its customers in the year 2024 with the first phase of evolution in the form of the F77 MACH 2. This evolution focussed on safety features such as Traction Control, Dynamic Stability Control (UVDSC), 10 levels of Regenerative Braking, Hill-Hold Assist, Violette A.I., and more. Now, with insights of over 8 million km of on-road riding data, Ultraviolette takes a bold leap forward and introduces the next phase of evolution- the ‘GEN3 Powertrain Firmware’ and the ‘Ballistic+’ performance enhancement.
Narayan Subramaniam, CEO s Co-founder of Ultraviolette, stated “For decades, vehicles, gadgets, and consumer electronics have followed a familiar trajectory where they start strong, but degrade over time. While others may practice planned obsolescence, we believe in the opposite paradigm where technology evolves and gets better with time. At Ultraviolette, we envision how a machine could learn from you, evolve with you, and unlock more power the longer you own it.”
Ballistic+ is a high-engaging riding experience meticulously engineered to ignite adrenaline and redefine electric performance. At the core of achieving Ballistic+ is Violette A.I.- Ultraviolette’s connected intelligence system both on and off the F77 motorcycles. Violette A.I. is not just a passive riding system but also actively analyses real-world riding data collected across the world including riding patterns, throttle inputs, diverse ride scenarios and more.
“At the heart of every F77 is our Vehicle Control Unit, a powerful onboard intelligence system that captures over 3,000 data points in real time. These are continuously analysed by Violette A.I., which interprets, learns and evolves to optimize performance and deliver smarter, more
responsive system updates. Through this seamless integration of advanced hardware and intelligence, we uncovered new possibilities to extract even greater performance from the battery and drivetrain systems. Our architecture proved its capability through rigorous fine-tuning, from the VCU to the motor and motor controller, ultimately resulting in our new Gen3 Powertrain Firmware. This is a breakthrough in electric performance, based on precision engineering, and intelligent evolution”, said Niraj Rajmohan, CTO s Co-founder of Ultraviolette.
All existing F77 customers will benefit from their machines becoming more enhanced. This entails that all F77 motorcycle owners can now avail the Gen3 Powertrain Firmware at no additional cost. Ballistic+ is backwards-compatible and ensures every customer enjoys peak performance, regardless of when they joined the Ultraviolette ecosystem. Ultraviolette’s mission has been to relentlessly push boundaries across futuristic design, elevated performance, and advanced technologies.
Hibiscus Monkey Unveils Velvet Spray Sharbat with Bold Campaign
Hibiscus Monkey Launches ‘Velvet Spray Sharbat’ With Disruptive Campaign That Had the Beauty World Buzzing
Mumbai, 22nd July 2025 — Hibiscus Monkey, the cult-favorite body care brand, has once again stirred the conversation with a bold, satirical campaign that left followers confused, curious, and deeply engaged. The brand put out a heartfelt letter from the founders stating that they were taking a sabbatical from the skincare industry to take on the challenge of the Indian beverage industry. They proceeded to reveal that they would be launching their first “drink” soon.
This sent hundreds of consumers into a frenzy, with some questioning why a viral brand would suddenly cease their operations, while others panicking about no longer having access to their favorite body care products. One consumer went to the extent of remarking “This is really unfair to those who have got used to your products”, while another went on to lament that “There are only a few Indian brands that actually walk the talk and create world class products. I carry your products back for my friends in New York every summer. They swear by it despite having access to brands here.”
Soon the industry went abuzz, with many observers expressing their shock and excitement all at once. And then in their classic tongue-in-cheek style, team Hibiscus Monkey revealed their newest innovation “a drink…for your body”- They launched the Velvet Spray Sharbat, a limited edition variant of their viral in shower body moisturizer inspired by Roohafza, a beloved summer drink.
The tongue-in-cheek campaign, launched via Instagram, blurred lines between literal and metaphorical — making audiences question whether Hibiscus Monkey was actually leaving the beauty space. “We did launch a drink… just not the kind you were thinking of,” the brand cheekily confirmed on social media, introducing Velvet Spray Sharbat as “a drink for your body,” while reiterating their commitment to body care, unequivocally stating “We have news. We are not going anywhere. In fact, we are doubling down on body care. Becoming India’s most trusted body care brand is our North Star. And we will never never abandon this mission.” The creative twist sparked a flood of IG stories, DMs, and reactions across beauty communities and fans alike, with many lauding it as a masterclass in brand building and community engagement.
Like the rest of its Velvet Spray family, the Sharbat edition is a 100% naturally derived in-shower moisturizer, formulated for Indian summers and monsoons. Enriched with Rosa Damascena flower oil extracted from the Damask Rose flower, it delivers hydration, toning, and antioxidant-rich nourishment — all wrapped in the nostalgic scent of rose, reminiscent of a chilled glass of Roohafza. The formulation absorbs instantly on wet skin, offering the brand’s cult-loved “no-chip chip” finish that leaves skin supple, not sticky.
But beyond the product, it’s the narrative-first campaign that stands out. Playful yet poetic, the launch reflects Hibiscus Monkey’s larger branding philosophy: to challenge how brands engage consumers in a digital world. This isn’t the brand’s first moment of mischief — but it might be its most memorable.
“We are reimagining what launches feel like. The personal care industry often takes itself too seriously — we wanted to have fun, create a little chaos, and then deliver something completely joyful,” says the Hibiscus Monkey team. “The response to our “beverage post” has been overwhelming, we did not expect such an outpouring of love for Hibiscus Monkey, the body care brand. The DMs and comments left us speechless, overwhelmed and humbled.”
Velvet Spray Sharbat is a limited-edition, small-batch drop, a year in the making. As with most Hibiscus Monkey products, it is made in India using intentional ingredients and minimalist packaging.
The campaign has already drawn organic attention across social media and is being called one of the most original beauty reveals this year — not just for the product, but for the playful cultural bait-and-switch that made customers stop, think, and smile.
Hibiscus Monkey isn’t leaving beauty. It’s just redefining what beauty can taste like.
A Global Collaboration in Concrete: CRC The PERIDONA Unites Killa, Gensler, Rockwell, SWA and MACE
Dubai / Noida, 21 July 2025: CRC Group, a leading player in North India’s real estate sector, has unveiled its uber ultra-luxury experiential residential development, The PERIDONA, located within Jaypee Greens Golf Course in Greater Noida. With a development outlay of ₹1500 Cr (exclusive of land cost), the project signals CRC’s strategic intent to elevate its portfolio into the ultra-premium segment. Spanning a total built-up area of 3.1 million sq. ft., the project will comprise only 341 expansive apartment units, delivering globally benchmarked standards of architecture, design, sustainability, and execution.
Unveiled during a marquee event in Dubai, The PERIDONA brings together an extraordinary lineup of design and architecture consultants: Killa Design, renowned for crafting Dubai’s Museum of the Future; Rockwell Group, the New York-based interior visionaries behind one of Gurugram’s most iconic luxury clubs; Gensler Architects, global leaders in progressive, future-ready architectural design; SWA Group, experts in sustainable landscape architecture; and MACE, a global firm specializing in precision project management and execution.
Kunal Bhalla, Founder & CEO, CRC Group, commented, “The PERIDONA marks our strategic entry into India’s ultra-luxury residential space. Supported by world-class design and architecture, this development reflects our clear ambition to set a new benchmark for premium living in the NCR. The project is envisioned to establish an international standard in luxury condominiums, with a strong focus on sustainable, high-quality living. We have carefully selected best-in-class materials and curated exceptional amenities—many being introduced in India for the first time—to deliver a truly exalted lifestyle. The core philosophy driving the project is simple yet powerful: ‘Live More,’ with abundant amenities that define a luxurious way of life. From the eco-sensitive design elements and lush green zones to serene water bodies and an iconic clubhouse, every aspect of the ecosystem has been thoughtfully crafted to create one of the finest residential environments in the country.”
Adding further, Salil Kumar, Director (Marketing & Business Management), CRC Group, said: “This project is a testimony to our commitment to global standards. By integrating international design and delivery capabilities, we are creating not just residences, but legacy assets tailored for discerning investors and homeowners. The PERIDONA also enjoys a distinct locational advantage with expansive green surroundings, enhancing both aesthetics and liveability. With just one apartment per floor, the project offers an unmatched level of privacy—an essential attribute in modern luxury living. Every detail has been envisioned to meet the evolving expectations of a sophisticated, privacy-conscious clientele. The large, specially designed, beautifully crafted, multi-level clubhouse will be an added attraction for the modern lifestyle of all residents.”
With globally acclaimed consultants and designers like Killa Design, Rockwell Group, Gensler Architects, and SWA Group coming together for The PERIDONA, the project is poised to redefine the standards of ultra-luxury living in India. Their combined expertise across architecture, interiors, and sustainable landscape design will enable CRC The PERIDONA to deliver a development that is not only aesthetically iconic but also functionally future-ready and environmentally conscious.
Built around a meticulously crafted master plan, state-of-the-art interiors, wellness-centric landscape design, smart home integration, and smart management by MACE, The PERIDONA aims to offer a transformative living experience in NCR. Construction is slated to commence next month. The project is poised to become a landmark in India. With the upcoming Noida International Airport—set to become the world’s fourth-largest—just a 20-minute drive away, The PERIDONA enjoys a locational edge that few developments can match. This proximity not only enhances the project’s connectivity and prestige but also positions it as a high-potential asset for long-term value appreciation and strong return on investment.
With a curated approach to design, delivery, and community experience, CRC Group aims to establish a new benchmark for luxury real estate in the region.