Crompton Launches INFINIA & SlimO – A New Era of Brightness & Elegance
Hyderabad, 21 March 2025: Bringing in a new range of decorative and aesthetically superior lighting, Crompton Greaves Consumer Electricals Ltd., has expanded its range of Batten Lights portfolio with the launch of two new products – Infinia 24W a uniquely designed indirect lighting product with Pristech technology. Infinia 24W comes with a unique design with decorative endcaps giving brighter illumination with an aesthetically appealing finish.
Also launching SlimO 20W- 15% Slimmer batten with Decorative endcaps, designed to complement modern living spaces. These LED lights combine advanced lighting technology and sleek aesthetics, to create the perfect ambience for both homes and offices. By enhancing décor, these new fixtures not only brighten spaces but also add a contemporary and sophisticated touch. Ideal for transforming interiors, these lights seamlessly blend functionality and elegance, turning environments into inviting and visually captivating settings.
Lighting has transitioned from a basic need to a vital design element that defines ambience and personal style. Modern consumers increasingly want to transform their living spaces with lighting solutions that enhance décor while ensuring optimal illumination. Recognizing this, Crompton introduces its latest range of products designed to strike the perfect balance between functionality and aesthetics. These stylish and efficient lighting fixtures are tailored to elevate living rooms—the heart of home transformations—by seamlessly blending illumination with modern design. With this launch, Crompton redefines home lighting, offering solutions that not only brighten but also beautify spaces.
Offering two new models to its Batten range, the following products are designed to blend seamlessly into contemporary living spaces, enhancing both functionality and style
Highlighting its key features:
- Infinia 24W: The Infinia Batten stands out with its bold, striking design, crafted to be a centerpiece in any room. Combining elegance with functionality, it brings premium aesthetics to your space. Featuring PRISTECH technology and chrome finishing, the Infinia 24W Batten surrounds your room with soft, indirect lighting, creating a peaceful and relaxing atmosphere. The bright light output, complemented by the Eyesmile feature, ensures a soothing experience.
- SlimO 20W: The SlimO Batten offers a minimalistic, sleek design, making it an ideal choice for modern interiors. Its unique end caps and slim profile make it the slimmest in class, ensuring a clean and stylish aesthetic. The wider light spread enhances the overall illumination, creating a balanced and inviting atmosphere. Lightweight and easy to install, the SlimO 20W Batten is the perfect choice for those who value both functionality and design in their lighting solutions.
These new additions to the Batten Range offer a perfect mix of style and lighting performance, ideal for any living space. Their sleek, modern design enhances your décor while delivering the soothing brightness. With innovative, glare-free illumination, they provide both comfort and style. These new additions are part of a premium range of consumer lighting products launched by the company.
Speaking about the company’s newly added models to the Batten lighting range, Shaleen Nayak, Vice President & Business Head, Lighting, Crompton Greaves Consumer Electricals Ltd., shared, “At Crompton, we recognize that lighting has evolved beyond just providing brightness to becoming a key element in home decoration and design, enhancing both the experience and personal style of the user. Our addition of the elegant Infinia24W and sleek SlimO 20W models to the Batten range embodies this transformation. Infinia 24W, not only provides superior illumination but also create a glare-free, comfortable environment. Designed to elevate the ambience of any room, these stylish and efficient lighting options make every space better illuminated, whether in a home or office, ensuring both elegance and functionality.”
These two products provide a simple installation process, making it easy for homeowners to upgrade outdated fixtures with a modern, stylish option. Available at authorized Crompton retailers across the country and on leading e-commerce platforms, this collection is crafted to brighten living spaces and enhance interior décor.
Marketing Expert Samvedna Suman Takes Charge at Crowne Plaza Today New Delhi Okhla
Welcoming her to the team, Mr. Ritesh Sharma, General Manager, Crowne Plaza Today New Delhi Okhla, shared, “We are thrilled to have Samvedna onboard. Her dynamic approach, deep industry insights, and passion for creative storytelling will further elevate the brand presence of our hotel.
WSO2 Secures AI Integration: Transforming Software Development from Experiment to Execution
New Delhi – March 21, 2025 – Emerging artificial intelligence (AI) technologies are disrupting business models and opening opportunities to drive cost-efficiencies and new revenue streams. However, few AI proof-of-concept projects actually make it to production because current software platforms lack the abstractions and building blocks to include AI components in production-grade applications in a way that is easy and scalable. Today, WSO2 is closing this gap with the next generation of its industry-leading, open-source platform, which has been reinvented for the AI era.
AI is now a first-class concept across the entire spectrum of products that comprise the WSO2 software stack—enabling enterprises to easily create (code), integrate, manage and secure intelligent digital products and services. The newest WSO2 product offerings are generally available, and their AI-native capabilities are being demonstrated at WSO2Con 2025, which runs March 18-20, 2025 in Barcelona, Spain.
Taking a Comprehensive Long-View of AI
WSO2’s AI-native platform is the result of the long-term strategy that WSO2 product and research teams have built around generative AI (GenAI) and the agentic economy. It builds on WSO2’s breadth of functionality and experience to cover an AI application’s entire lifecycle, from coding through delivery, monitoring and observability.
The platform brings together low-code and pro-code programming for building AI agents, applications that leverage Gen AI and AI agent capabilities, and a novel programming approach that combines natural language and code. Additionally, the open WSO2 platform integrates out-of-the-box with AI ecosystem libraries, agent frameworks, knowledge bases, and GenAI APIs. Together, the capabilities allow enterprises to build resilient, scalable, secured and observable AI APIs, applications and agents while leveraging WSO2’s GenAI productivity support to reduce both costs and time to market.
Enterprises can also onboard AI agents built on their framework of choice and apply WSO2’s quality of service capabilities—including security, governance or monitoring. Moreover, the open, highly extensible WSO2 platform is designed to evolve with AI technology developments, providing enterprises with a future-proof platform for their intelligent digital experiences.
“AI is fundamentally changing the applications that enterprises are building, as well as how they are building them,” said Dr. Sanjiva Weerawarana, WSO2 founder and CEO. “WSO2 is on a transformational journey across the company to help our customers use AI to boost their own productivity and deliver great digital experiences. As part of this journey, we are building on our commitment to open-source software, a key enabler of AI adoption. We’re also investing in our team, and we are excited to have AI expert Rania Khalaf join WSO2 as Chief AI Officer to spearhead our company-wide strategy and roadmap for delivering on the promise of the AI era.”
Supporting AI Across the Software Development Lifecycle
“The modern application is AI native. The current software development lifecycle (SDLC) and software application stack are not,” said Rania Khalaf WSO2 chief AI officer. “What is happening is a fundamental co-evolution of both—at every level and stage—as generative AI boosts developer productivity and pushes multi-modal understanding and synthesis deep into the development stack. WSO2 is positioned at the center of this shift with an open-source platform that, for the first time, brings AI-native capabilities to functions across the SDLC.”
Tata Motors Teams Up with Vicky Kaushal for Passenger and EV Range
Mumbai, March 21, 2025: Tata Motors, India’s leading automotive manufacturer, today announces its association with Bollywood actor Vicky Kaushal for its Passenger and Electric Vehicle range. Known for his versatile roles and dedication to breaking conventions, Vicky’s journey aligns perfectly with Tata Motors’ values of innovation, excellence, and progress.
Vicky’s rise to stardom has been driven by perseverance, authenticity, and a willingness to take on challenging roles—qualities that align perfectly with Tata Motors’ vision of shaping the future of mobility. As Tata Motors continues to push the boundaries of automotive design, performance, and technology, Vicky’s partnership underscores their shared commitment to breaking norms. From his modest beginnings to becoming one of Bollywood’s most celebrated actors, Vicky’s journey mirrors Tata Motors’ own evolution and innovative spirit. Together, Tata Motors and Vicky Kaushal are elevating India’s presence on the global stage—Tata Motors by setting new industry standards and Vicky by showcasing Indian talent to the world stage.
While Vicky will play a key role across multiple brand initiatives, this collaboration will kick off with a campaign for the all-new Tata Curvv, this IPL season. Titled ‘Take the Curvv’, the campaign showcases how the Curvv is more than just a car—it’s a statement of boldness, self-belief, and following your heart. It’s about embracing life’s twists and turns. In a market dominated by predictable, feature-focused messaging, the boldest move is to take the curve when everyone else is driving straight.
Announcing the exciting new collaboration, Mr. Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility Ltd., said, “At Tata Motors, we are constantly pushing boundaries and setting new standards of excellence. As we lead the transformation of the passenger and electric vehicle landscape, we are proud to welcome Vicky Kaushal, whose values align with ours—authenticity and positive disruption. Both Vicky and Tata Motors share an unwavering pride in India. As one of the largest automobile manufacturers in the country, Tata Motors is committed to the ‘Make in India’ initiative, creating world-class vehicles designed and engineered for Indian consumers, just as Vicky Kaushal takes immense pride in representing Indian cinema and culture globally. With innovation at the core of our brand, the ‘Take the Curvv’ campaign celebrates individuals who choose to carve their own path. We are confident that this one of a kind association will be loved by our customers and his fans alike.”
Elated at joining the Tata Motors family, Vicky Kaushal expressed, “I am thrilled to make my foray into the world of cars with Tata Motors – a home grown brand that has redefined how India travels. Tata Motors’ unwavering legacy, coupled with its relentless commitment to innovation and disruption, perfectly reflects my own passion, making this partnership a natural choice. The ‘Take the Curvv’ campaign is the perfect launchpad for this association as it embodies the spirit of breaking barriers by following your heart, taking the road less travelled and coming out even stronger. I look forward to collaborating on ground-breaking projects with the Tata Motors family and share our story with the world.”
Pre- and Post-Henna Hair Care Tips for Best Results
Earlier henna lovers would soak the henna overnight in iron utensils, with coffee and tea powders and add herbs like amla, shikakai to get best results, today life has become simpler with henna cream. The good old henna, that has proven efficacy is now available in a more contemporary form. Henna is being used as a semi-permanent color added to amla extract, in cream form for easier application of the cosmetic. Readily available in market, henna cream is a great alternative to harsh chemical-based hair dyes as this product with natural ingredients does not contain any harmful ingredient. It comes with easy to apply applicator, ensuring a mess free experience, where each strand gets covered
Another problem regular henna users face, especially those with more number of grey hair is the orangish tint it gives. While some are okay with it, others prefer shades that are more inclined towards natural brown and black. When mixed with Herbs found in Amazonian forests such as Acai, Guarana, Brazil nut along with Ayurvedic herbs such as amla henna can give varied colors like copper, dark brown, natural black, chocolate, and even red. Thus, such henna cream will not just cover greys but it is also apt for the fashionistas who love to flaunt the latest hair color. The henna cream is a natural alternative, and it is vegan and cruelty free.
Henna cream is a natural conditioner for hair as it leaves hair soft. It contains babassu oil, which is rich in fatty acids essential for the hair. The deep conditioning with henna cream also makes your hair frizz free and provides hydration to the hair. Compared to harsh chemical dyes that are more popular nowadays, henna is safe to use. These harsh chemical-based hair dyes contain ammonia and its by products such as Ethanolamine, Diethanolamine, and Triethanolamine. With henna cream you can be sure that no such chemicals will impact you. Infact it does not contain parabens, ETDA, synthetic fragrances, PPD, Resorcinol or heavy metals. They don’t just impact hair health but can lead to cancer upon prolonged use. With henna cream you can be sure of a great, natural product that has no side effect.
With so many benefits, henna cream is becoming quite popular amongst users. It also offers the comfort of home as you can apply it on your own, relax and unwind or finish your pending chores and wash it off in one and a half to two hours. You can also apply it at night, and wash off before you sleep. This convenience is only possible because you don’t need to visit a salon to apply it. Wait for a day and then shampoo your hair with a mild shampoo. Infact it is better to use a post coloration hair care range that consists of shampoo, conditioner. Being mild in nature, they ensure that the hair color stays longer.
Henna cream when applied with right products can give lasting results. The color lasts for up to 10 washes. You will only need to do root touch up as per your hair growth. With such great benefits, who wouldn’t want to incorporate it in their hair care. Henna cream not just colors the hair but nourishes them too, leaving you with gorgeous, flowy mane.
Zomato Welcomes a New Era of Quick Bites with ‘Ek, Do, Teen…Dus!’ 10-Minute Delivery
National, March 21, 2025: Zomato, India’s food ordering and delivery platform, announced the launch of its latest campaign for Zomato Quick, its 10-minute food delivery service. The quirky new campaign comprises four snackable films showcasing the metaphorical journey of food from restaurant kitchens to customers’ doorsteps.
These four films humorously reimagine the iconic “Ek Do Teen” song, playfully stopping at “Dus” to emphasize the speed of delivery – just 10 minutes. The catchy tune, combined with the relatable scenarios of craving satisfaction, is sure to strike a chord with today’s time-pressed foodies.
Commenting on the campaign, Sahibjeet Singh Sawhney, Marketing Head, Zomato, said, “At Zomato, we recognize that our consumers today expect instant solutions, and with Zomato Quick, we’re delivering just that—hot and fresh food in only 10 minutes.
Under Zomato Quick, the menus on offer are thoughtfully chosen – we only feature dishes with shorter preparation times – allowing us to deliver from nearby restaurants to customers’ doorsteps in an impressively shorter time.
In our films, we’ve used a fun, nostalgic approach to drive home the message of convenience and speed. We have used the iconic Bollywood song “Ek, Do, Teen, Char,…” Our aim is that ads should not feel like ads; they should always entertain and bring a smile.“
The multi-faceted campaign features a thorough blend of digital and traditional channels: digital and social media, OTT platforms, in-app promotions, out-of-home advertising, print, influencer marketing collaborations, packaging innovations and more.
Available now in 15 cities across India, Quick brings the speed of quick commerce to online food ordering by getting hot and fresh meals from your favorite local restaurants to your doorstep delivered in just 10 minutes. Quick has enabled rapid discovery and delivery of favorite meals to customers from participating restaurants.
Gen Z Sisters Launch Muze, Mumbai’s New Euro-Asian Hotspot
Mumbai, 21 March 2025: Who needs another predictable pasta or sushi roll when you can have gochujang risotto with seafood or carbonara udon? Verdant Entertainment Pvt Ltd has today announced the launch of Muze, a Euro-Asian fusion dining experience by Gen Z sisters Saloni and Anannya. Located in Khar West, this 2,900 sq. ft. space with 100 seats is their most personal venture yet—a love letter to the cuisines, cultures, and design aesthetics that have shaped their experiences from childhood.
Drawing from their travels, the sisters have crafted a space where Art Deco meets bold Asian aesthetics like animal prints, while the menu balances unexpected flavors where familiar dishes take on bold new identities. Carbonara sheds its pasta roots and finds a new home in silky udon noodles. Muze is a place where risotto isn’t just a risotto—it’s infused with the depth of gochujang and topped with fresh seafood. Even a pizza refuses to play by the rules, with fiery sambal prawns and a peppery rocket leaf finish. And for dessert? A Vietnamese tiramisu that brings the richness of condensed milk coffee into the folds of a classic Italian treat.
“We wanted Muze to be a reflection of our travels—each dish carries a memory, a place, a moment that stayed with us,” says Saloni Shelar, Founder Verdant Entertainment Pvt Ltd. “Whether it’s the Carbonara Udon that reminds us of summers in Tokyo or the Lotus Salad inspired by the vibrant night markets of Vietnam, our menu is a passport to flavors we love, reimagined in ways that excite.”
Leading the kitchen is Head Chef Thevar Chandrahasan Pandian (formerly Indigo Fine Dine, Sassy Teaspoon, and Isabella Tapas Bar), whose culinary approach balances innovation with deep respect for tradition. With a focus on refined techniques and unexpected pairings, he transforms ingredients into dishes that are both playful and deeply satisfying.
Muze’s cocktail menu is a bold reflection of its playful yet refined approach to Euro-Asian flavors. Signature drinks like Muze di Gara—a vibrant fusion of white rum, pineapple oleo, and pickled ginger brine—deliver a unique twist on tropical freshness. The Muze Style Negroni reinvents the classic with a coconut fat-wash Campari, homemade pandan liqueur, and gin, adding a silky, aromatic depth. Meanwhile, the intriguing Muze Sa-Bi blends gin with homemade galangal syrup and a touch of wasabi for an unexpected kick.
Anannya, Founder, Verdant Entertainment Pvt Ltd, shared, “Mumbai’s dining scene is constantly evolving, and we wanted to create something that feels fresh and exciting while still being welcoming. MUZE is our tribute to the cities that have inspired us, and we can’t wait to share it with our guests.”
Designed by Designworkx, Muze’s interiors channel the energy of discovery, blending the glamour of the Roaring Twenties with bold Asian aesthetics. Deep jewel tones, striking geometric patterns, and playful touches like flamingo and tiger motifs bring the space to life. You notice the radical lines and geometry referencing the 1920s European flapper girl era in the elevated diners, while the Art Deco influence extends beyond the interiors to the plating as well. Ambient lighting and layered textures create a balance of grandeur and warmth, mirroring the menu’s fusion of familiar comforts with bold new identities.
Muze is now welcoming guests eager for a dining experience that rewrites the rules. With flavors without borders, cocktails that surprise, and an ambiance that invites adventure, this is not just a restaurant—it’s a journey.
ABND and New Era Machines Forge Strong Branding Alliance
This collaboration aims to strengthen New Era Machines’ brand positioning, aligning it with its vision of innovation, precision engineering, and global expansion.
New Era Machines is a well-established leader in manufacturing high-performance, automated baking solutions, catering to clients across international markets.
“We are excited to work with ABND in shaping our brand strategy,” said Ankit Kaushal, Head of Global Sales, New Era Machines. “Their expertise in brand building and strategic storytelling will help us redefine our brand identity and elevate our global positioning.”
Kunal Vora, Founder-Partner of ABND, added, “New Era Machines is a pioneer in the food processing industry with a strong reputation for quality and innovation. We are thrilled to collaborate with them to develop a compelling brand strategy that reflects their leadership and drives their growth ambitions.”
PHDCCI to Host 3-Day GI Mahotsav at Dilli Haat, Mar 21-23, 2025
PHDCCI is organizing a 3-days Exhibition and Conference, “GI Mahotsav”, of GI-tagged products from 21st to 23rd March 2025 at Dilli Haat-INA, New Delhi. The event is being organized to raise awareness on GI, with the support of the Office of the Development Commissioner (MSME), Ministry of MSME, Govt. of India.
Geographical Indication (GI) is a label used to identify a product that originates from a specific geographical area and possesses unique qualities, reputation, or characteristics that are essentially attributable to its place of origin. These GI-tagged products help consumers to give guarantee of the authenticity and quality linked to that geographical origin. Further, GI is a form of intellectual property protection given to producers in that region, preventing others from falsely claiming the same origin for their products.
As of March 31, 2024, India has 635 products with Geographical Indication (GI) tags. These products include agricultural products, handicrafts and art wares, food products, and various kind of other consumer products. A significant number of potential products are yet to be recognized with a GI tag in the coming years.
The Indian Government has set a target to register 10,000 Geographical Indication (GI) products by 2030 which means several potential products will receive GI tags in the coming years.
The exhibition aims to bring together various states of India to showcase their unique GItagged products, highlighting the rich cultural and traditional heritage of our nation. The 3 Day Exhibition will provide an excellent platform for artisans, producers, and entrepreneurs to connect with buyers, policymakers and industry experts.
OBJECTIVE:
- Raising awareness about the importance of protecting and promoting products with unique geographical origins
- Providing a platform for producers to connect with consumers and buyers for sales & marketing.
- Celebrating the diverse cultures and craftsmanship associated with these products, essentially aiming to showcase and market India’s GI tagged goods on domestic and international markets
- Encouraging States to identify more products with unique characteristics and specifications which could be tagged under GI.
Experience Healthier Cooking with TTK Prestige’s New Air Chef Air Oven
Hyderabad, 21st March 2025: TTK Prestige, the legendary brand known for its innovative and versatile kitchen appliances, proudly introduces its latest addition to the kitchen appliance collection—the Air Chef Air Oven, a ground breaking addition to its Air Fryers category. Packed with advanced features and cutting-edge technology, this appliance is a game-changer for anyone looking to prepare delicious meals with minimal effort and maximum health benefits.
The Air Chef Air Oven presents a number of advanced features tailored for contemporary cooking requirements. The device has a spacious 12L capacity, ideal for families and parties, enabling users to cook a range of dishes with ease. Central to its performance is the revolutionary 360° Rapid Air Technology, which distributes hot air uniformly around food, creating flawlessly crispy and golden finishes with as much as 80% less oil—providing a healthier cooking alternative compared to conventional cooking.
To maximize user ease, the Air Chef Air Oven comes with a chic digital control panel and preset functions. These pre-set configurations enable easy baking, grilling, frying, and roasting, while temperature and time control functions provide the users with utmost flexibility to design their cooking procedure. Further adding to its user-friendliness, the machine is equipped with a door that can be easily removed for ease of cleaning and maintenance, as well as a transparent window equipped with an internal lamp through which the users can observe the cooking process without disrupting it.
The Air Chef Air Oven features smoke-free heating technology, providing a hygienic and odorless kitchen space. It provides intense performance with its 1800W heating power, shortening cooking time without compromising on high-quality output. The device also features a variety of useful accessories, including a grill tray, baking tray, rotisserie attachment, frying basket, and rotisserie handle, allowing users to unlock unlimited culinary opportunities—from roasting meat to baking sweets.