National, May 21, 2025: Bringing Ibrahim Ali Khan and Shanaya Kapoor together for the first time on screen, sports brand PUMA India has released a cinematic ride with a new campaign film for its iconic Palermo sneaker. The two budding young actors bring their natural chemistry to the screen with a side of India’s youthful chaos that turns ordinary moments into extraordinary.

The two-minute-long film is a heartfelt celebration of young India’s creativity and resourcefulness. The fresh pair of Bollywood is seen teaming up with their gang, adding fun to their everyday lives. Whether it’s Shanaya upcycling her old PUMA jacket into a trendy ensemble, Ibrahim hitchhiking to save a quick buck, or the gang transforming a humble bedsheet into a rooftop movie screen, the crew cruises through to find joy on a sidewalk budget. It is a playful take on how the country’s youth stay inventive, expressive, and always in motion — with Palermo as their go-to sneaker for every step.

Ibrahim Ali Khan, Actor & PUMA India ambassador, said, “The film is all heart, all hustle, and just so close to how I feel our generation rolls. PUMA has this unique way of turning everyday stories into something cool and real and it brought out that side of me too. Shooting with Shanaya was super chill, and I think our chemistry just shows. Everything was easy, spontaneous, and very us. The Palermo sneaker adds to the mood. It’s classic, stylish, and built for every kind of plan or no-plan kind of day in our lives. I am sure that my new film with PUMA will strike a chord with all in the country, can’t wait to see everyone’s reactions!”

Shanaya Kapoor, Actor & PUMA India Ambassador, added, “What I love most about this film is how it keeps things real — it’s not about perfection, it’s about personality. We had a blast bringing that mood to life, and it really felt like one big hangout. The Palermo fitted right in. It’s easy, effortless, and full of character, just like the moments we’ve captured. Shooting it with Ibrahim was all masti, no pressure, and it all comes through on screen.” 

Rooted in the legacy of football terrace culture, known for its classic T-toe construction and gum sole, the Palermo sneaker has long been a symbol of style, community and self-expression. With this new campaign film, PUMA yet again puts India’s cool youth culture at the forefront, where creativity, jugaad, and street-smart innovation rule. As a sports brand deeply invested in sport and style, PUMA continues to tell iconic stories that effortlessly bridges its global legacy to India’s truly local voice.

Commenting on the occasion, Shreya Sachdev, Director-Marketing at PUMA India, said, “As a global brand, PUMA has always successfully existed at the forefront of local culture. We believe in telling stories that feel fresh, yet familiar and full of heart. Celebrating the spirit of resourcefulness that India thrives on — finding joy in chaos and creativity, and ensuring that your circumstances don’t hold you back from living life to the fullest — is what PUMA Palermo is all about. This is why it continues to hold a special place in the hearts and wardrobes of India’s youth.”

The film’s feel-good energy builds on the massive success and nostalgic warmth of PUMA’s first Palermo film released in 2024— a vibrant ride through Mumbai, Kolkata and Shillong that celebrated friendship and city culture. Palermo 2.0 dials it up with newer energy. While the heart of the story remains the same — capturing how today’s youth do more with less — this time the film layers in bolder visuals, cooler hacks and moments that feel straight out of your own camera roll.

This year also sees the iconic Palermo sneaker in newer avatars. Besides fresh colourways, the new drop will soon introduce Palermo Premiums — a refined, all-leather silhouette with luxe finishings and signature trimmings.

Mumbai, May 21, 2025: Indian Renewable Energy Development Agency Ltd. (IREDA), the largest pure-play green financing NBFC in the country, has been recognized as the top performer among Power and NBFC sector CPSEs by the Department of Public Enterprises (DPE) for the annual performance MoU signed by the company for FY 2023-24.

Vadodara, 2025: BAR – short for Baker’s Artisanal Recipes – is rewriting the rules of chocolate in India with a homegrown couverture that rivals the world’s finest. Designed especially for bakers and confectioners, BAR is a sensorial celebration of texture, technique, and taste. What makes it truly stand apart is its signature melt-in-your-mouth quality, achieved through the precision of phase V crystal tempering – a rare and meticulous process that delivers the perfect glossy finish, clean snap, and a slow, luxurious melt.

Crafted with the needs of bakers at its core, BAR was born out of a desire to make premium-quality couverture chocolate both accessible and practical. Every detail – from the carefully sourced cocoa butter to the thoughtfully designed 100-gram break lines – is tailored to simplify the baking experience without compromising on quality. BAR’s resealable pouches eliminate the need for extra storage, while the clean, easy-to-handle mould ensures less mess and more joy in the kitchen.

From the creamy sweetness of 33% Pure White couverture to the bold richness of 99.5% Dark couverture, BAR offers something for every taste profile, including keto and diabetic-friendly options. If you’re a home baker or enjoy baking as a hobby, you can try out the handy BAR nickels featuring easy-to-melt chocolate callets. Moreover, a B2C collection called ‘The BAR Collective’ conceptualized on Bean to Bar chocolates also made its foray recently in Bangalore.

But BAR is more than just chocolate. It is a brand built on three foundational principles: Baker’s Utility, Artisanal Quality, and Recipe Possibility. In pursuit of true artisanal excellence, BAR focuses solely on couverture chocolate, made with handpicked cocoa butter and powder, tempered with scientific precision to unlock its full potential. No shortcuts, no substitutes – just pure, premium chocolate created in small batches for maximum freshness and flavour.

Health-conscious and quality-obsessed bakers will appreciate BAR’s refusal to compromise. Unlike compound chocolates that rely on hydrogenated vegetable fats, BAR couverture contains genuine cocoa butter – a natural fat known to support heart health, regulate cholesterol, and enhance overall wellness. The difference is not just in taste, but in the integrity of the ingredient list. With BAR, bakers are not only choosing superior performance but also a chocolate that aligns with clean-label values.

Community is at the heart of everything BAR does. Through initiatives like BARofChoc Diaries and BARofChoc Post-Its, the brand showcases recipes from a diverse range of bakers – from professionals to passionate home chefs – fostering a culture of creativity, inclusivity, and inspiration. Whether vegan, sugar-free, or simply adventurous in flavour, BAR welcomes all palates and preferences under one shared passion: baking the world a better place.

With a product born of science, a process grounded in craftsmanship, and a purpose that uplifts the baking community, BAR is proudly raising the standard of Indian chocolate. It may not come from Switzerland, but it melts with the same magic – and it’s made with even more heart.