March 28, 2025: Bharti AXA Life continues to strengthen its leadership team by hiring seasoned professionals with deep domain expertise and a strong track record in driving business performance. The company has announced the appointment of Mr. Prerak Parmar as its Chief Growth Officer.

Mr.-Prerak-Parmar

Prerak will transition to lead all proprietary distribution channels of the company, which include – Agency, Partner Office, Insurance Manager and Direct Distribution. Additionally, he will also transition to jointly lead revenue assurance and pricing. His leadership will be instrumental in strengthening the company’s distribution footprint and further accelerating the growth trajectory.

With over 26 years of experience in the FMCG and Life Insurance sectors, Prerak has handled both sales and general management in his previous roles. He has successfully led multiple distribution channels and played a pivotal role in driving revenue growth. He has a proven track record of enhancing frontline productivity, improving customer retention, and optimizing business efficiency.

Prerak holds a Master of Business Administration (MBA) from the Institute of Management Technology (IMT), Ghaziabad, specializing in Business, Management, Marketing, and Related Support Services.

Commenting on Prerak’s appointment, Mr. Parag Raja, MD & CEO, Bharti AXA Life, said, “We are excited to have Prerak on board. His deep industry expertise in driving growth makes him a great asset to the company. As we expand our market presence and enhance the value we deliver to customers, Prerak’s extensive experience in leading multi-channel distribution, coupled with his deep understanding of customer-centric strategies, will be instrumental in driving our growth.”

“I am excited to be a part of Bharti AXA Life Insurance. In my role, I will focus on expanding our distribution network, strengthening customer engagement, and driving profitability and innovative solutions to enhance market reach,” said Mr. Prerak Parmar, Chief Growth Officer, Bharti AXA Life.

The company remains committed to broadening its reach, optimizing operations, and delivering exceptional value to customers, ensuring sustainable growth in the evolving insurance landscape.

March 28th, 2025: Malabar Gold & Diamonds, the responsible jeweller proudly announces its latest showroom in MCCH society, Panvel, Navi Mumbai. Spanning an expansive 3146 sq. ft., the new store is designed to offer customers a world-class shopping experience with an exquisite collection of jewellery across diverse designs and styles. This launch marks another step in the brand’s commitment to expanding its footprint in Western India while delivering exceptional craftsmanship and service.  

  The showroom marks the brand’s 43rd outlet in the Western region of India, further strengthening its presence and leadership in the region. The new showroom inauguration ceremony was graced by the presence of Shri Ramsheth Thakur, Former Member of the Lok Sabha, alongside members of the management team, valued customers, and well-wishers. 

 With a global footprint of over 390 plus showrooms across 13 countries—including India, the Middle East, the USA, the UK, Canada, and Australia—Malabar Gold & Diamonds is renowned for its wide-ranging collections, exceptional quality, and customer-centric approach. Strengthening its presence further, the brand is set to expand with 12 new showrooms opening across India in March, reinforcing its commitment to making premium jewellery more accessible. Backed by a dedicated team of 22,000 multilingual employees across 26 countries, the brand has served over 15 million satisfied customers worldwide. 

  The new showroom offers an extensive collection of gold, diamond, platinum, gemstone and silver jewellery, designed to suit various tastes and occasions. From traditional designs that reflect India’s cultural heritage to contemporary styles for modern sensibilities, the showroom caters to diverse preferences.  

 In a statement marking the momentous occasion, MP Ahammed, Chairman of Malabar Group, stated, “We are excited to open our showroom in Panvel, a city known for its strategic location, rapid urban development, and rich cultural heritage. At Malabar Gold & Diamonds, we are dedicated to offering jewellery that combines timeless elegance with exceptional craftsmanship. With a strong focus on quality, integrity, and customer satisfaction, we look forward to bringing our finest collections to Panvel and providing an unforgettable shopping experience to the vibrant community here.” 

 The showroom is designed to provide a flawless shopping experience to the customers, with elegant displays and a highly trained team to guide customers in selecting their perfect jewellery. The space aims to provide customers with an unparalleled jewellery shopping experience, complete with spacious interiors and ample parking. 

 This showroom launch underscores Malabar Gold & Diamonds’ vision of becoming the world’s most preferred jeweller, combining traditional craftsmanship with modern innovation to create timeless pieces while prioritising sustainability and societal well-being.  

March 28, 2025:Transport yourself to an era of grace and grandeur with The Great Eastern Home’s French Collection. Crafted to echo the essence of historic French design, this collection infuses interiors with a regal charm, seamlessly blending classic artistry with enduring elegance.

The Great Eastern Home offers a breathtaking selection of French-inspired furniture and décor, each piece a testament to the legacy of master artisans. From intricately carved chairs and dining sets to ornate cabinets that exude charm, the collection celebrates the beauty of traditional craftsmanship. Elegant vases and lamps add a touch of luminous sophistication, while stately beds and mirrors transport you to the grand salons of France’s aristocratic past. Every item in this collection, from its delicate embellishments to its rich textures, is designed to create an atmosphere of opulence and timeless allure.

Designed to transform rooms into luxurious palatial settings, The Great Eastern Home’s French Collection brings opulent sitting areas adorned with gold leafing and rough texture. From a single statement piece to a full collection for your living room, these pieces allow you to create an atmosphere of unparalleled beauty.

Immerse yourself in the elegance of The Great Eastern Home’s French Collection and enjoy furniture that stands the test of time.

 28th March –  22-year-old Arjun Deshpande, the founder and CEO of Generic Aadhaar, was appreciated by Shri Amit Shah, Hon’ble Home Minister of India, for his contributions towards making medicines affordable and accessible to 143 crore Indian citizens. The recognition marks a significant milestone in Arjun’s journey to revolutionize the pharmaceutical industry and ensure that quality healthcare reaches every Indian at significantly reduced costs.

During the meeting, Shri Amit Shah applauded Arjun’s efforts in bringing medicines to patients at up to 80% lower cost, benefiting millions, especially those suffering from chronic ailments like diabetes and cancer. The Hon’ble Home Minister acknowledged Arjun’s mission of empowering micro-entrepreneurs and women across India through Generic Aadhaar’s franchise model, making affordable healthcare a reality at the grassroots level.

As part of this prestigious occasion, Arjun Deshpande also gifted a book compiled by him, titled ‘THE SUCCESS QUOTES BY SIR RATAN TATA’. This book is a tribute to his mentor, Shri Ratan Tata, whose vision and guidance have played a crucial role in shaping Arjun’s entrepreneurial journey. Shri Ratan Tata’s ideals of self-reliance and inclusivity have been a cornerstone in Arjun’s pursuit of transforming healthcare accessibility in India.

Expressing his gratitude, Arjun Deshpande, Founder and CEO of Generic Aadhaar, said,”It is an honor to be recognized by Hon’ble Home Minister Shri Amit Shah Ji for our work in revolutionizing healthcare. Meeting him and receiving his encouragement further strengthens my commitment to making medicines affordable for every Indian. Amit Shah Ji also aligns with my mentor Shri Ratan Tata Ji’s vision that every Indian should have access to affordable medicines. This is not just an appreciation for me, but a boost for all young entrepreneurs of India to contribute towards realizing Prime Minister Narendra Modi Ji’s vision of a $5 trillion economy. This recognition fuels my passion to ensure that no Indian is deprived of essential medicines.”

Arjun’s mission with Generic Aadhaar has not only transformed the way medicines are distributed and priced in India but has also created opportunities for thousands of small entrepreneurs, making healthcare more accessible across urban and rural areas alike. His innovative franchise model continues to scale, ensuring that essential medicines remain a right and not a privilege for the people of India.

This appreciation by Shri Amit Shah, Hon’ble Home Minister, is a testament to Arjun’s dedication and a significant step forward in realizing the dream of an affordable and self-reliant healthcare system in India.

28^th March 2025: The Construction business of Godrej Enterprises Group is playing a key role in strengthening Mumbai’s intra-city transportation network, by manufacturing and supplying over 3,500 precast concrete sacrificial slabs for the Temporary Access Bridge (TAB) and 500 precast concrete tub components for sacrificial formwork. Each precast concrete sacrificial slab is designed to meet high standards of strength and durability.

 This project reflects Godrej’s trusted expertise in delivering solutions for large-scale infrastructure that are innovative, and also sustainable. By integrating eco-friendly practices into core engineering processes, Godrej continues to help shape India’s urban future with sustainable choices that balance progress with environmental responsibility.

 Anup Mathew, Executive Vice President and Business Head, Construction Business of Godrej Enterprises Group, who said, “We are committed to help accelerate India’s infrastructure growth by delivering innovative and sustainable construction solutions. By embracing low-impact construction materials and circular construction practices, we are actively aiding the future of greener infrastructure development in India. Our contribution to the ongoing Versova-Bandra Sea Link project is a testament to this commitment. Through the use of more sustainable construction materials and resource-efficient processes, we are helping in the reduction of the project’s environmental footprint, while ensuring structural strength and desired durability. This endorses Godrej’s commitment towards building India’s infrastructure more responsibly, with sustainability at the heart of our engineering solutions.”

Godrej’s precast concrete components incorporate the use of 10% Recycled Concrete Aggregates (RCA) in the concrete mix design, produced at its state-of-the-art concrete debris recycling facility in Vikhroli, Mumbai. This facility, powered entirely by green energy, has achieved the Indian Green Building Council (IGBC) ‘GreenCo Gold’ certification for its advanced manufacturing efficiency and environmental standards. By transforming construction & demolition waste into valuable building and Construction materials, Godrej is championing the shift towards a circular economy in the real estate and construction industry.

The project showcases Godrej’s leadership in pioneering sustainable construction materials, a trusted partner for infrastructure projects. As the real estate and construction sector faces increasing pressure to reduce its environmental impact, Godrej continues to set benchmarks for balancing innovation, performance, and environmental responsibility — proving that such environment-conscious choices can help all of us drive India’s infrastructure growth forward in the right direction.

March 28, 2025 — ASUS, a Taiwanese technology giant, has collaborated today with India’s youngest action superstar Tiger Shroff, for an exciting social media campaign. The campaign highlights the ASUS Vivobook 14 Flip’s multitasking and multi-form factor capabilities, a laptop designed to reinvigorate multi-tasking with its OLED touchscreen, 360-degree hinge, and seamless AI integration into the software, delivering an unmatched experience for its users.

The campaign highlights Tiger Shroff’s dynamic persona and his versatility, with ASUS Vivobook 14 Flip’s flexibility that empowers users to master multitasking effortlessly. In the video, Tiger transitions between the various 2-in-1 modes – using tent mode to read fan mail and responding to them with heartfelt compliments using the laptop mode. He then turns to entertainment and personal time with the stand mode to stream his favorite anime, and tablet mode to dabble in his hobby sketching his own character—perfectly mirroring the Vivobook 14 Flip’s adaptability. Much like Tiger’s ability to adapt as an actor, dancer, and fitness icon, this laptop adapts to every task seamlessly.

The ASUS Vivobook 14 Flip is a game-changer for multitaskers, featuring a stunning OLED touchscreen, a versatile 360-degree hinge, and AI enhanced software for seamless performance. Powered by cutting-edge technology, it offers users the freedom to switch between Tent, Laptop, Stand, and Tablet modes, making it ideal for creators, professionals, and entertainment enthusiasts alike. Vivobook 14 Flip’s capabilities smartly fine-tune everything – from active AI noise cancellation during calls to real-time image optimization and more – ensuring a fluid, intuitive experience in every mode. With its sleek design and robust capabilities, the Vivobook 14 Flip is the ultimate companion for those who demand versatility without compromise.

Commenting on the campaign, Paramjeet Singh, Product and Marketing Head Consumer PC & Gaming, Systems Group at ASUS India, said: “The ASUS Vivobook 14 Flip is crafted for those who live dynamic, multifaceted lives. Partnering with Tiger Shroff, whose energy and versatility inspire millions, allows us to showcase how this device empowers users to excel in every mode—be it work, creativity, or entertainment. This campaign celebrates adaptability and performance, and we’re excited to bring it to life with Tiger.”

28^th March 2025 – In an era where regional voices are shaping the future of content consumption, B.I.G Media Communications is proud to launch Native, a groundbreaking initiative designed to transform the digital landscape in India. Native is dedicated to helping regional creators and enabling brands to connect with the heart and soul of local audiences in an authentic, meaningful way. By tapping into India’s vibrant linguistic diversity, Native is poised to become the go-to venture for regional creators, making it easier than ever for them to scale their content and collaborate with leading brands.

As digital consumption surges across India, a significant shift has taken place – regional content is no longer a niche but a dominant force. According to recent reports, regional digital content now accounts for nearly 50% of India’s online consumption, and this number is only set to rise. The demand for content in vernacular languages such as Hindi, Tamil, Telugu, Bengali, and more is at an all-time high, with millions of users flocking to platforms that cater to their linguistic preferences. Native is strategically positioned to support this growing wave, offering tailored resources, mentorship programs, and brand partnerships to give regional creators the tools they need to thrive.

Suyog, Co-founder of B.I.G Media Communications, shared his excitement about the launch: “Native is not just a new vertical for us to launch; it’s a vision to harness the incredible potential of India’s regional creators. The cultural and linguistic diversity of this country is an untapped reservoir of creativity. We want to ensure that these voices aren’t just heard – they’re celebrated and empowered.”

India’s digital content landscape is experiencing a seismic shift. Over the last five years, the rise of regional content creators has been nothing short of extraordinary, with the internet and OTT platforms becoming key catalysts for this transformation. Today, 57% of urban internet users prefer consuming content in regional languages over English, and the industry is expected to reach a staggering $10.07 billion by 2025. With the increasing consumption of regional content, there’s a clear and growing demand for hyper-local, authentic connections between brands and their audiences.

For brands, the shift toward regional content is an opportunity to engage with consumers on a deeper, more personalized level. Unlike traditional digital advertising, influencer-led marketing resonates more effectively with regional audiences. Research shows that regional consumers are more likely to engage with content in their native languages, leading to higher levels of trust and loyalty. With more than 30 brand collaborations already under its belt, Native is helping brands reach their target consumers through tailored, hyper-local marketing strategies that deliver measurable results.

As brands increasingly look to tap into regional markets, Native is becoming the bridge that connects them to creators who understand the pulse of local audiences.

Samay, Co-founder of B.I.G Media Communications, emphasized: “Regional content offers a unique advantage – it’s authentic, relatable, and deeply connected to people’s everyday lives. Our mission is simple – to empower both creators and brands to tell stories that resonate with audiences in ways that mainstream content simply can’t.”

At its core, Native is about creating opportunities for growth. For creators, this means access to monetization options, brand collaborations, and the chance to scale their content across platforms. For brands, it means reaching their audience through authentic, localized content that drives meaningful engagement. With a robust network of over 15 regional creators already onboard, Native is set to onboard over 100 creators from diverse regions in its first year. The platform is also committed to expanding its footprint across India by hiring managers fluent in regional languages, ensuring that language barriers are a thing of the past.

Native’s creators are set to benefit from a host of opportunities, including the chance to increase their revenue by up to 400% in the coming months. With more than 30 brands already collaborating on recurring campaigns, Native is proving that regional content is not just a trend – it’s the future of digital marketing in India.

As Native continues to grow, its vision is clear – to empower creators, elevate regional content, and connect brands with their audiences in the most authentic way possible. In the coming year, Native aims to onboard over 100 creators, secure sustained brand collaborations, and create exciting opportunities for regional talent to shine on national and international stages.

National, March 28^th, 2025 – Casio India Co. Pvt. Ltd. (CIC), a subsidiary of Casio Computer Co. Ltd., Japan, is proud to launch a significant CSR initiative focused on environmental sustainability. As a part of Casio India’s commitment to sustainability and corporate social responsibility for the financial year 2024-25, the ‘Recycle Responsibly’ E-Waste Collection Drive & Awareness initiative is aimed at promoting responsible e-waste disposal while achieving a collection target of 3000 kgs of electronic waste across Delhi NCR. The campaign, launched on March 25, 2025, aims to cover key regions within the Delhi NCR corridor, featuring a fleet of Seven branded canters equipped with essential safety and operational tools.

In executing this initiative, Casio India has partnered with an NGO – SHEOWS that in turn has appointed Allied Waste Solutions Pvt. Ltd. (AWS), a leader in sustainable waste management. AWS is tasked with operating the collection vans, facilitating community engagement, and ensuring safe, compliant recycling through authorized recyclers. Under its ‘Small Act, Big Impact’ campaign, AWS has long championed individual responsibility towards waste segregation and recycling. The campaign is also supported by SHEOWS, an NGO working at the intersection of social welfare and environmental consciousness.

The campaign is set to cover over 1000 kilometres across Delhi NCR, with an estimated outreach to over 500,000 individuals, encouraging them to adopt responsible disposal practices. Real-time coverage and campaign highlights will be promoted through Casio & AWS social media platforms and external web releases, reinforcing the message of environmental responsibility.

Speaking on the initiative, Mr. Akira Watanabe, Director, Casio India said, “As a responsible corporate citizen, we believe in contributing to environmental sustainability. E-waste is a rising concern, and our campaign aims to educate, engage, and empower communities to act. Through this initiative, we’re not just collecting old electronics — we’re fostering behavioral change.”

“Recycle Responsibly” initiative reinforces Casio’s commitment to sustainability and environmental responsibility, ensuring a structured approach towards waste management while fostering long-term environmental awareness in the region.

March 28, 2025: Symbionic, a Chennai-based prosthetics startup, was recently featured on the Shark Tank India Season 4 finale: the Divyang Special, and secured a deal with Shark – Namita Thapar. The startup has developed innovative and inexpensive prosthetic arms, with interchangeable attachments, called Krea Adaptive, to suit the day-to-day needs of people with upper limb amputation.

Symbionic was established after its co-founder, Rishi Krishna, met with a freak bus accident in 2018 on his way to Pondicherry, which led to the amputation of his right arm through the elbow. Thus, after a painful journey of buying and trying to use an uncomfortable prosthetic arm, an idea evolved to create a prosthetic arm, which would adapt to the needs of People with Disabilities (PwDs). The Krea Adaptive, adapts to different uses with interchangeable attachments, and the Titan Bionic arm, is capable of fully functioning as a natural arm.

The company was accelerated and mentored by AssisTech Foundation (ATF) under their flagship program, cATalyst AT Startup Acceleration Program, as a part of the 2nd Cohort. ATF is India’s pioneering Assistive Technology (AT) ecosystem that has impacted the lives of over 1 million Persons with Disabilities (PwDs) through its high-impact programs and initiatives, in 6 years. ATF’s acceleration program provides support in technology, business, product development, and organization building, and is funded through CSR projects and grants by investors from their ecosystem.

Rishi Krishna, CEO & Co-Founder of Symbionic, commented, “We are thrilled to receive this investment for Symbionic, from Namita Thapar and the grant from Mr. Jeet Adani. This investment marks a significant milestone in our journey to revolutionize accessibility and empower individuals with disabilities. ATF has been a constant force of guidance since Symbionic’s early days. With the support of our mentors, investors, and advisors we are committed to the development of innovative solutions that enhance the quality of life for people facing challenges in their daily lives. This partnership strengthens our vision to create a more inclusive society, and we are excited for the next chapter of growth and impact.”

Namita Thapar, Executive Director of Emcure Pharmaceuticals, showed interest and saw potential in the startup. She offered Rs 40 lakh for 2% equity and Rs 40 lakh as debt at 10% interest for three years, stating that she wanted to be a risk taker betting on them and the innovation India needs. Rishi and Symbionic countered with an offer of Rs 40 lakh for 1% equity plus 1% advisory equity and Rs 40 lakh as debt at 10% interest for three years. Namita agreed to this offer, marking a significant milestone for the company. The startup has also bagged a grant of 1 crore from Jeet Adani, Director of Adani Airports, and Gautham Adani’s son during their product pitch on Shark Tank India. The episode ended on an inspiring note, celebrating resilience, innovation, and the power of believing in one’s dreams. Notably, Symbionic is backed by the investment of Kumar Vembu, CEO & Co-Founder, Zoho, through his investment firm, Mudhal Partners.

Prateek Madhav, CEO & Co-Founder, AssisTech Foundation, commented on the occasion, “We are incredibly proud of the success Symbionic has achieved in securing a solid capital from Shark Tank India. This milestone is a testament to their vision, hard work, and dedication to creating innovative solutions in Assistive Technology. At AssisTech Foundation, we believe in nurturing startups that make a real impact on society, and this achievement validates the potential of what they are building. We remain committed to supporting entrepreneurs who drive positive change, and we look forward to seeing the lasting difference they will make in the lives of many.”