VDO.AI completes seven years of shaping the ‘Future of Video Advertising’

April 30, 2025, Gurugram: VDO.AI, a global advertising technology company empowering brands and publishers to leverage the potential of video content, recently marked seven years of being the frontrunners of the AdTech industry. With its proprietary tools and ad formats, VDO.AI has revolutionised video advertising to help its customers maximise their ad spends across OTT/CTV, desktop, and mobile devices.

Founded in 2018 by Amitt Sharma, Founder and CEO, and Arjit Sachdeva, Co-founder, VDO.AI has scaled massively to serve more than 2000 web publishers and over 10,000 premium brands across eight countries. Delivering over 20 billion impressions per month, VDO.AI has powered ad campaigns of iconic brands like Hyundai, Flipkart, TATA Taneira, Swiggy, Gujarat Tourism, WWE, Singapore Tourism, and more.

Speaking of the milestone, Amitt Sharma, Founder and CEO of VDO.AI, said, “In the last seven years, we have been driven by the bold mission of disrupting the video advertising landscape through our suite of tech-based video advertising solutions. This mission has helped us achieve a growth rate of 122% over the years, and we are proud of how far we have come in transforming ads into high-impact and meaningful interactions. Looking ahead, we’re focused on scaling our product portfolio, deepening our global footprint, and helping our clients generate more ROI from their ads through contextual intelligence and tech-driven solutions.”

On the occasion, Arjit Sachdeva, Co-founder, VDO.AI, said, “As the global digital advertising industry races toward the $870 billion mark, it is important for brands and publishers to roll out ads that are relevant, interactive, and monetizable. Over the past seven years, we’ve engineered VDO.AI to lead this evolution with the power of AI. Expanding our client base by 52% YOY across sectors, we’re excited to become one of the frontrunners in the AdTech space. Entering another pivotal year, our focus will remain on building and upgrading our tech stack to conquer advertising challenges and help our clients run high-impact ad campaigns.”

Stepping into the next chapter of growth, VDO.AI is committed to empowering brands and publishers with ads that capture attention, reach the right audience, and foster engagement.

Badshah Stuns With His Solo Dance Moves In ‘Galiyon Ke Ghalib’

India, 30th April 2025– Critically acclaimed Indian musical innovator Badshah, via his avant-garde imprint Pentertainment 0075, unleashes new era in hypnotic synth-pop stunner Galiyon Ke Ghalib,’ a standout track from his profoundly intimate and sonically expansive five-track EP, ‘Fitoor.’ 

The release marks a watershed moment in Badshah‘s artistic evolution as he not only delivers a relentlessly infectious anthem characterized by incisive lyrical storytelling, street sensibility and dynamic production, but also unveils his dynamic dance skills for the first time in the song’s catchy music video, showcasing his signature swagger and effortless flow.

The meticulously constructed sonic journey of ‘Fitoor’ reaches its zenith with ‘Galiyon Ke Ghalib,’ a track that exemplifies Badshah‘s brilliance in crafting dance floor anthems. The accompanying music video amplifies this auditory experience, radiating raw, unbridled energy as it spotlights Badshah‘s dynamic solo dance debut, bringing his signature swagger to life through movement and rhythm.

Badshah shares, “‘Fitoor’ represents a pivotal moment in my artistic journey, a profound exploration of self and sound where I’ve shed the constraints of expectation to embrace creative autonomy. ‘Galiyon Ke Ghalib‘ is a testament to this metamorphosis, a track that embodies the raw experimental energy I’ve always strived for, fueled by a primal love for hip-hop and the kaleidoscopic culture that has shaped and defined my unique creative expression. It’s an unapologetic expression of my artistry, and I hope will resonate with listeners on a visceral level. This is Badshah, unfiltered and unbound.”

‘Fitoor,’ meaning passion or obsession, transcends the typical EP format; it is Badshah‘s deeply personal musical bildungsroman, a revealing letter to his past, present and future selves that highlights his multifaceted talents as a singer-songwriter, rapper, and visionary record producer. Designed to resonate globally, ‘Fitoor’ is a meticulously composed artistic statement that blends evocative storytelling with cutting-edge sonic textures and visionary visuals. Through innovative, genre-bending arrangements and groundbreaking production techniques, Badshah aspires to elevate Desi Hip-Hop onto the global stage, pushing its sonic and thematic frontiers while remaining deeply committed to its essential spirit. The EP invites listeners to embark on an immersive journey through Badshah‘s personal odyssey, witnessing the birth of a bold new artistic paradigm.

The EP’s narrative tapestry begins with ‘Dear Aditya,’ a profoundly poignant overture that establishes the deeply personal themes explored throughout. This raw and emotionally resonant track unfolds as an intimate epistolary address to Badshah‘s younger self, Aditya Prateek Sisodia, offering an unvarnished glimpse into his formative years and the trials that shaped him. ‘Dear Aditya’ is a cri de coeur, grappling with ambition, resilience, and the paradoxes inherent in artistic greatness, enhanced by a visually arresting music video that interweaves past and present to create an atmosphere of reflection and emotional catharsis.

In stark contrast, ‘Blessed’ emerges as a vibrant and sophisticated paean, a dynamic testament to gratitude intertwined with a declaration of personal triumph. Introspective reflection meets infectious rhythms as Badshah acknowledges the blessings that propelled his ascent to the zenith of the Indian music industry. His signature verbal virtuosity is meticulously arranged atop pulsating rhythms and cutting-edge sonic textures, celebrating his triumphs and affirming his stature as a dominant creative force, complemented by visuals filmed amidst Nepal’s serene landscapes.

‘Velvet Flow’ boldly departs from the emotionally charged tones of its predecessors, asserting itself as a seductive yet authentic declaration of hip-hop pride. Seamlessly blending Badshah‘s distinctive rap with the alluring undertones of contemporary R&B, it reveals the raw essence of the genre. Replete with unapologetically bold lyrics, ‘Velvet Flow’ showcases Badshah at his most unfiltered, diving headfirst into themes of dominance and unwavering self-assurance, amplified by a music video touching upon success and the unapologetic enjoyment of life lived to the fullest.

‘Fitoor’ is Badshah unleashed—unfiltered, uninhibited, and unapologetically authentic. This EP marks a transformative moment in his career, inviting listeners from every corner of the globe to embark on a shared journey of self-discovery and sonic exploration, cementing his place as one of South Asia’s most powerful cultural exports.

Tracklist

  1. Dear Aditya

  2. Blessed

  3. Velvet Flow

  4. Galiyon Ke Ghalib

  5. Jordan

Gold Poised for 5-Year Rally as Global Uncertainty Rises, Says Expert

By – MrSandip RaichuraCEO – Retail Broking and DistributionDirector – PL Broking and Distribution.

 Gold is shining as brightly as ever as uncertainty for the globe rises , dollar possibly will remain weaker yet India finds itself in a sweet spot of global macros. On this auspicious day, one would do well to still continue to buy gold at current rates for a fabulous run ahead for the next 5 years.”

 

Rockwell Automation, STEM Foundation Unite to Empower Youth Innovators

National, 30 April, 2025: Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, has partnered with the India STEM Foundation to establish Science Labs, Robo Siksha Kendra, and Atal Tinkering Labs at two schools in Bengaluru: Government High School, Cox Town, and VKO Government School, Shivaji Nagar.

The Robo Siksha Kendra and Tinkering Lab are equipped with the latest technologies to promote Science, Technology, Engineering, and Mathematics (STEM) learning and communicate core STEM concepts to students in grades 7-10. Students engage in hands-on activities, plan and conduct simple experiments, build, test, and evaluate projects, and explore ideas to solve real-world problems using technology, reasoning, design thinking, conflict resolution, and collaboration under the mentorship of our qualified engineer facilitators.

Speaking about the initiative, Dilip Sawhney, managing director, Rockwell Automation India said, “we are deeply committed to promoting STEM education and empowering young minds. With these initiatives, we aim to inspire future innovators, problem-solvers, and leaders who will drive sustainable growth and technological advancement.”

By providing hands-on learning opportunities and access to modern technology, Rockwell Automation is committed to nurturing future talent and contributing to India’s growth as a technological hub.

Rockwell Automation’s Corporate Social Responsibility (CSR) initiatives extend to Pune, where the company supports STEM education at Huzurpaga Girls’ English Medium School. An exhibition attended by dignitaries from the Maharashtra Girls’ Education Society showcased innovative student projects across multiple grade levels, highlighting the positive impact of tinkering labs on problem-solving and creativity.

Gartner: 25 percent of Firms to Adopt Secure Enterprise Browsers by 2028

STAMFORD, Conn., April 30, 2025 — By 2028, 25% of organizations will augment existing secure remote access and endpoint security tools by deploying at least one secure enterprise browser (SEB) technology to address specific gaps, according to Gartner, Inc.

Threat actors frequently target employees with phishing attacks to steal credentials and bypass endpoint detection and response controls, necessitating an additional layer of visibility and control within the web browser.

“Web browsers are the primary access method for most modern corporate applications and provide an endpoint-agnostic enterprise security control point,” said Max Taggett, Sr Principal Analyst at Gartner. “Security leaders can use a SEB to reduce risk and improve the digital experience.”

Currently, Gartner estimates that less than 10% of organizations have adopted a SEB. Organizations that primarily rely on SaaS applications, with minimal branch locations or cyber physical systems to secure, need a simpler method of managing security technology than traditional security stacks. SEBs fulfill that need.

In addition, SEBs enable segmented access from unmanaged or lightly managed end-user devices and bring-your-own PC, where deploying endpoint agents would be inappropriate due to privacy or maintenance reasons.

“SEBs embed enterprise security controls into the native web browsing experience using a customized browser or extension for existing browsers, instead of adding bolt-on controls at the endpoint or network layer,” said Evgeny Mirolyubov, Sr Director Analyst at Gartner. “SEBs also enable segmented access to SaaS applications tunneled directly from web browsers, minimizing the need for full endpoint agents and tunnels.”

Organizations deploying SEBs can:

  • Enforce enterprise security policies and gain web traffic visibility without requiring in-line decryption, potentially improving application performance and latency.
  • Support the transition from legacy client applications to modern SaaS application delivery.
  • Complement or reduce reliance on VPNs and VDIs, and desktop as a service for organizations prioritizing remote or third-party work and cloud delivery.
  • Augment antiphishing and credential theft protection capabilities, such as protection against reuse of corporate credentials on unauthorized or phishing websites, on devices where browser usage is restricted to selected SEBs.
  • Enhance visibility and reporting of web application usage, performance and employee behavioral analytics for lightly managed or unmanaged devices, and for organizations without a mature DEX strategy.

Gartner IT Symposium/Xpo

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Sakra Doctors Perform Rare Liver Tumor Surgery on 3-Day-Old Newborn

Bengaluru – A 33 week pregnant lady with foetal distress was admitted and delivered a preterm baby in a private hospital. But, the newborn started facing breathing difficulty, and was immediately referred to Sakra World Hospital for further diagnosis of the newborn. The infant weighed only 2.18 kg at birth.

The breathing difficulty was due to a huge swelling inside the abdomen, which was compressing on the lungs. The baby was put on ventilator support and on evaluation it was found to be an intra-abdominal tumor, but the origin of it was not clear. Therefore, Dr. Anil Kumar Pura Lingegowda, HOD & Senior Consultant – Paediatric Surgery; Dr. Shruthi Reddy, Consultant Hepato-Biliary Pancreatic and Liver Transplant Surgeon; Dr Shishir Chandrashekhar, Director & HOD – Anaesthesia & OT Management; and, Dr. Shivakumar Sambargi, Senior Consultant- Pediatrics & Neonatology of Sakra World Hospital, Bengaluru, decided to perform surgery on the baby to remove the swelling because of its pressure effect on vital organs.

Dr. Anil shared, “The swelling was arising from the left lobe of the liver and occupying 70% of the abdominal cavity, that is the size of the tumour was 10*8*7 cm. But the challenge was to perform resection of the tumor, which was very risky for a 3dayold, 2 kg preterm baby because of bleeding and low weight of the baby.”

Dr. Anil added, “The intra-operative phase posed a significant challenge, particularly due to the need for massive blood transfusion, which was managed by Dr. Shishir Chandrashekhar and his team. Additionally, the tumor resection from the liver was successfully performed with the expertise of liver transplant surgeon Dr. Shruti Reddy.”

Dr. Shruthi Reddy, Consultant Hepato-Biliary Pancreatic and Liver Transplant Surgeon, shared, Liver surgeries are no longer formidable like it was a few decades ago. Tumour resections or transplants during extremes of age like this newborn baby or an elderly person are much safer now with the recent advances in surgical technology and techniques. Caregivers should keep an open mind if such surgeries are offered by an expert. The trust afforded in us by the parents of this baby enabled us to save the baby’s life”.

The post-operative period was equally challenging, requiring careful management to maintain homeostasis. The neonatology team, led by Dr. Shivkumar Sambargi, provided exceptional care to save the child.

Dr. Shivakumar Sambargi, Senior Consultant- Pediatrics & Neonatology, shared, “The tumor was identified as a mesenchymal hamartoma, a rare occurrence in neonates, with complete excision being the definitive cure. This is usually discovered in infancy, mesenchymal hamartoma of the liver (MHL) is a rare, benign developing tumour in infants that has a mixture of solid and cystic areas. After infantile haemangioma, it is the second most frequent benign liver tumour in children.”

Dr Shishir Chandrashekhar, Director & HOD – Anaesthesia & OT Management, shared, “Managing anesthesia and blood transfusion in such a tiny newborn was extremely challenging, but our team ensured the baby remained stable throughout the procedure.”

“Notably, there are no reported cases worldwide of liver tumor resection in a 3dayold preterm baby weighing just 2 kg. And the operating process should always be carried out in a well-equipped centre under expert supervision,” said Dr. Anil.

Ms. Sunitha (Name Changed) shared, “I’m truly grateful to Dr. Anil and team for curing my baby. He explained the case and procedure, which made us have faith in him, and now my baby is recovering healthy.”

DP World, Delhi Capitals Launch Powerful Cricket Campaign Film

National, 30th April 2025: DP World, a leading global provider of smart logistics solutions, has unveiled an inspiring new campaign film in partnership with Delhi Capitals, celebrating the transformative power of cricket when driven by purpose. The film highlights how cricket can open doors, create opportunities and positively impact communities.

The film brings together an impressive lineup of global cricket stars including KL Rahul, Faf du Plessis, and Mitchell Starc, alongside women’s cricket trailblazers Meg Lanning, Alice Capsey, and Sarah Bryce. It marks the latest milestone in DP World’s partnership with both the Men’s and Women’s Delhi Capitals teams, underscoring a shared commitment to inclusivity and impact through sport.

Set against the vibrant backdrop of local neighbourhoods across India, the film vividly captures DP World’s grassroots commitment to making cricket more accessible. A standout scene features young aspiring players being mentored by life-sized holographic projections of their cricketing idols blending inspiration with innovation to deliver a personal, powerful training experience.

Hemant Kumar Ruia, Executive Vice President, Head of DP World India said, “India is central to DP World’s global operations, both in scale and strategic importance. Cricket holds a special place in the hearts of millions here, and through our Beyond Boundaries Initiative, we are using the power of cricket to connect with communities in India. We are providing access to cricket by providing grassroots clubs with cricket kits, equipment, and facilities through repurposed logistics containers. Our partnership with Delhi Capitals reflects a shared commitment to enabling this access, nurturing local talent, and fostering a spirit of inclusion. This film captures our unifying purpose, showcasing how we are supporting cricketing talent at the grassroots level, while building relationships that matter, both on and off the field.”

As part of its global Beyond Boundaries Initiative, DP World is converting 50 repurposed shipping containers into fully equipped cricket facilities for grassroots clubs worldwide. Each container is stocked with professional-grade kits including bats, helmets, gloves, pads and kit bags. The containers are also multipurpose to suit the local community’s needs, serving as pavilions and dressing rooms – all with the ambition of making the game more accessible.

Since its launch in 2023, the initiative has seen DP World roll out five repurposed containers across key Indian cities including Mumbai, Chennai, Ahmedabad, and Delhi, along with the distribution of 1,250 cricket kits to aspiring players in India. In 2024, the Delhi Capitals team supported the unveiling of containers at Delhi’s Aerocity Ground, reinforcing the commitment to bringing the game closer to communities and nurturing the next generation of talent.

Lytus Acquires Blod.in, India’s First AI Blood Logistics Platform

Mumbai, 30 April 2025 – Lytus Technologies OTCMKTS: LYTHF, a multinational leader in platform services and a next-generation technology-driven services company, has announced the completion of its acquisition of Blod.in, India’s first on-demand blood component management and logistics platform (powered by advanced AI and machine learning algorithms) – currently operational in Chennai and soon to be available nationally.

The acquisition of Blod.in, through Lytus HealthTech, its fully owned HealthTech subsidiary, underscores Lytus’ commitment to working alongside and together with hospitals and blood banks (private and public) in efficiently serving critical healthcare needs, optimising logistics, and ultimately saving lives. This last-mile partnership fosters an extremely gratifying and supportive relationship, ensuring timely access to life-saving blood products and enhancing the overall efficiency of the healthcare ecosystem. Over the last twelve months, Blod.in scaled rapidly, growing from 30 to 140 hospitals with a 20% month-on-month growth trajectory. Now operating in Chennai, it plans to expand to 100 more hospitals and 15+ blood banks, with further growth in Bengaluru, Mumbai, and Hyderabad and other cities in the next phase. Blod.in’s AI-driven technology will soon expand to global markets like the U.S. and UAE, optimising inventory, minimizing wastage, and ensuring timely blood availability for patients, hospitals, and blood banks.

Significant Investments to Scale Up Operations

Lytus Technologies has secured and committed INR 1000 crores as growth capital over the next three years to scale operations both organically and inorganically, expand its digital ecosystem, and advance HealthTech innovations. A significant portion of this investment is dedicated to advancing AI- and ML-powered solutions across Lytus HealthTech, including Blod.in’s AI engine, which optimises blood inventory forecasting, real-time supply-demand mapping, and last-mile routing intelligence for temperature-sensitive deliveries.

Mr. Dharmesh Pandya, CEO of Lytus Technologies, highlighted the strategic importance of this launch in Lytus’ long-term vision. He said, “Healthcare presents a powerful intersection of business growth and societal impact. At Lytus HealthTech, we are committed to building scalable solutions that seamlessly integrate Advanced AI, ML, and Agentic AI to transform the future of blood and medical logistics. Our focus is on improving access, streamlining workflows, and delivering better patient outcomes across India. Our strong revenue trajectory reflects our ability to execute on vision and capitalize on emerging market opportunities. The INR 1000 crores financing empowers us to deepen investments in high-growth sectors while maintaining operational agility. We remain focused on sustainable growth, investing in next-generation technologies to elevate both customer experience and shareholder value”

The launch of Blod.in marks a major milestone in Lytus’s strategic layering approach, enhancing stakeholder value. With a 4-million-strong existing subscriber base, Lytus is positioned to connect patients with healthcare providers, revolutionising patient care and driving HealthTech growth. At the heart of Blod.in lies a deeply collaborative and proactive approach – one that brings together hospitals, blood banks, diagnostics, and care service providers into a real-time, AI-enabled ecosystem. By co-developing protocols, integrating live data streams, and building shared dashboards, Lytus HealthTech is ensuring that every stakeholder has access to intelligent tools for faster, data-driven decision-making. Blod.in is working on and pioneering the integration of Agentic AI – autonomous digital agents capable of reasoning, decision-making, and acting without human intervention. These intelligent agents operate across hospitals, blood banks, and logistics hubs to ensure uninterrupted, goal-driven healthcare delivery.

Following a successful pilot phase, Blod.in is set to officially launch, transforming blood logistics through its flagship platform, Blod+. The pilot proved its ability to cut blood procurement time from hours to just 90-120 minutes, addressing India’s 650,000-unit annual blood deficit, which contributes to 12,000 daily deaths.

Mr. Sai Guna Ranjan Puranam, COO of Lytus HealthTech, stated, “We are not just building a digital-first platform, we are building a community of healthcare providers, connected by trust, technology, and the shared mission to save lives. Our AI-first model enables proactive collaboration, not reactive firefighting — ensuring every patient, every hospital, and every unit of blood is accounted for with precision and care. We are uniquely positioned to solve critical challenges in patient care and medical logistics.”

TripXL Ready to Transform India’s Travel Sector with its April 2025 Launch

Gurugram, 30th April 2025: TripXL, a new online holiday platform in India, is ready to revolutionize the tourism industry with its launch in April 2025. Having been in successful beta testing for several months, the platform is now geared up to revolutionize the travel booking process. Headquartered in Siliguri, TripXL is a cutting-edge platform aimed at making the end-to-end booking process seamless and filling the gap between travellers and verified local travel agents.
 
Unlike other booking websites, TripXL focuses on unique travel experiences based on cultural exchange and eco-travel. The marketplace provides extensive services ranging from personalized itineraries to verified travel agents, competitive pricing, exciting deals, and ease of use. Be it an independent travel experience, honeymoon vacation, family travel, or an adventure trip, TripXL links tourists with established destination management companies (DMCs) and vetted travel agents.
 
The idea of TripXL‘s vision is the brainchild of its founders, Nishi Kant Agarwal and Sashi Kant Agarwal, who boast more than a decade of experience in the flight and hospitality industries. Their passion for creating unique, culture-driven holidays led to the development of this extensive platform, making TripXL a worldwide marketplace for customized holidays.
 
“We believe in the philosophy of ‘going global while acting local.’ Today’s digital landscape is flooded with platforms offering online bookings, but trust remains a key concern for many travelers. At TripXL, our mission is to bridge this gap by providing an authentic, transparent, and value-driven experience, all while ensuring the highest standards of safety,” said Anil Lohia, COO of TripXL.
 
With more than 200 travel agents from North, South, and Eastern India who have already signed up to utilize our product, TripXL plans to grow its network to 400 agents by June 2025. The agents will receive cutting-edge tech support, an integrated booking portal, and a user-friendly interface, all at no investment.
 
TripXL is an enabler for both travellers and travel agents. By enabling travelers to create their perfect trips, we offer a customized experience that provides the maximum value for money. For travel agents, our site offers the resources they require to expand their businesses and reach a global client base.
 
With firm footprints that have been established in Siliguri, Gurugram, Bengaluru, and Gujarat, TripXL is now set to make a foray into Mumbai. The plans of the company in the future are to raise industry standards, foster responsible tourism, and develop effortless and secure booking experiences for everyone.
 
We are driven by our founding values of commitment, accountability, respect, excellence, and sincerity. Our website combines cutting-edge technology, imagination, and an extensive blog network to offer an all-around travel experience. While we continue to expand, we stay dedicated to empowering travellers and aiding in the development of local travel agencies.
 
TripXL has a vision to revolutionize the future of travel, integrating innovation, technology, and commitment to sustainability. TripXL is poised to be at the forefront in providing flexible, green, and customized travel solutions, making every trip a one-of-a-kind and enriching experience.

Mukesh Kumar Rejoins K Raheja Realty as CEO of Infiniti Malls

Mumbai, April 30th, 2025: Infiniti Mall, a flagship property of K Raheja Realty, is pleased to announce the appointment of Mr. Mukesh Kumar as Chief Executive Officer, Infiniti Malls, and Business Head – New Businesses. With nearly three decades of extensive experience in the retail and hospitality industries, Mr. Kumar returns to the company after a brief break, having previously spent almost two decades with K Raheja Realty.

In his new role, Mr. Kumar will lead the operations, leasing and marketing of Infiniti Malls, Andheri and Malad—two of the company’s flagship properties. He will focus on further elevating the retail experience at both malls by enhancing customer satisfaction, optimizing services, and introducing innovative technologies.

Mr. Mukesh Kumar expressed his enthusiasm about rejoining K Raheja Realty: “It was a very easy decision for me to make once I decided to move back to Mumbai. I have been associated with the company for nearly two decades, and I am fortunate to have a supportive promoter with whom I have worked very closely. The comfort of returning to a familiar environment makes the transition seamless.”

Mr. Mukesh Kumar’s vision for Infiniti Mall, Malad is to continue its growth in sales and footfall by further upgrading its offerings, adding new brands, and integrating advanced technology to enhance the customer experience. He aims to reintroduce the Omni-channel strategy to boost retail partner revenue and strengthen marketing, promotions, and loyalty programs.

For Infiniti Mall, Andheri, Mr. Kumar envisions transforming it into a more entertainment and F&B-driven destination. With the addition of new F&B brands and the upcoming launch of Dave & Busters, he plans to increase footfall and revenue while introducing new technologies to improve operational efficiency and customer experience.

Mr. Kumar also highlighted plans to expand the company’s portfolio and develop new business ventures, with announcements to follow. With his extensive experience, he is well-positioned to drive Infiniti Malls into a new era of growth and innovation.