HT Labs Wins Big at WAN-IFRA 2025 with OTTplay & Slurrp

April 22, 2025, Mumbai – HT Labs has made a powerful mark on the global stage, with its flagship platforms OTTplay and Slurrp clinching 5 awards at the prestigious WANIFRA South Asian Digital Media Awards 2025. The accolades recognise excellence in digital journalism, innovation, and audience engagement, cementing HT Labs’ position as a frontrunner in the region’s digital media landscape.

The WANIFRA South Asian Digital Media Awards are among the most respected honours in the industry, judged by a panel of distinguished international experts. They spotlight organisations that demonstrate excellence in digital storytelling, technology, and content strategy—pushing the boundaries of what’s possible in news and content publishing in South Asia.

Award Wins:

  • Best News Website (Silver)Slurrp
  • Best Use of AI in Revenue Strategy (Bronze)OTTPlay Premium
  • Best Newsletter (Gold)Slurrp
  • Best Newsletter (Silver)OTTPlay 
  • Best Native Advertising Campaign (Bronze)Slurrp

These awards underscore HT Labs’ unwavering focus on intelligent, user-first digital experiences—powered by innovation, data, AI and editorial depth.

Avinash Mudaliar, Co-Founder and CEO of HT Labs, said, “We’re truly honoured by this recognition from WANIFRA. These wins are a reflection of the relentless creativity, strategic thinking, and innovation that our teams bring to the table every day. At OTTplay and Slurrp, our mission is to continuously evolve the digital experience through personalisation and smart content. This recognition only strengthens our resolve to lead with impact and purpose.” 

IFFLA Unveils 2025 Jury and Expanded Industry Days

All India,  (April 22, 2025)The Indian Film Festival of Los Angeles (IFFLA) is thrilled to announce the expansion of IFFLA Industry Days, a robust two-day forum set to take place on May 8 and May 9, 2025 at the Landmark Theatres Sunset in Los Angeles, CA. 

IFFLA Industry Days fosters connections between South Asian film and TV creatives and industry leaders. Key executives from Neon, SAGIndie, Netflix, Temple Hill Entertainment, Orion Pictures, Film Independent, Jaya Entertainment, Gaumont Television, Macro, Color Creative, NBCUniversal, and more will participate in a series of IFFLA’s dynamic events, including the inaugural program titled IFFLA Connect, the Launchpad: Pitch Competition with a $10,000 award, panels and a masterclass.

“Following the tremendous success of last year’s inaugural Industry Day, the expanded Industry Days offers a vital, curated space for visionary creatives from South Asia and its diasporas to connect, engage with prominent  industry leaders, forge and nurture meaningful relationships, and explore an eclectic slate of projects with universal appeal,” said Christina Marouda, Executive Director of IFFLA. “It’s a powerful reflection of how IFFLA has remained a cornerstone in Hollywood for over two decades, championing bold storytelling and emerging talent.”

A highlight of this year’s IFFLA Industry Days is the official launch of IFFLA Connect, a new initiative presented in collaboration with Cinévesture. This program will showcase a selection of South Asian film projects from India, Nepal, and Bangladesh under the banner CinéV-IFFLA, alongside a hand-picked slate of North American projects curated by IFFLA. Designed as a nexus for collaboration, IFFLA Connect links promising projects with prominent industry professionals, offering essential support in financing, production, casting, and beyond. The inaugural lineup of IFFLA Connect features both emerging voices and acclaimed filmmakers, including producer Vikramaditya Motwane alongside celebrated actress Radhika Apte, who makes her directorial debut with her project “Koyta,” director Nuhash Humayun’s “Moving Bangladesh,” Ravi Kapoor’s “Patel,” Deepak Rauniyar’s “Taste of my Dreams,” and many more.

 “We’re delighted to introduce IFFLA Connect as part of this year’s Industry Days,” said Noopur Sinha, Festival Producer. “This initiative is about getting these 10 powerful, South Asian-led projects the access and backing they need from Hollywood industry partners to bring vital and diverse stories to the mainstream.”

The highly anticipated Launchpad: Pitch Competition returns. The competition will give five finalists a unique opportunity to present their projects in development to a diverse panel of industry executives and a live audience. The pre-selected projects will be presented by their creative teams and receive immediate feedback from the panelists, who will award one of the projects a $10,000 development grant.

IFFLA Industry Days features two timely panelsThe Human Loop: Storytelling and Responsibility in the Age of AI and Global Vision: Specialty Studios and the Future of International Storytelling. The Human Loop will discuss the responsible use of technology in storytelling, featuring voices from the film and AI industries. Topics will include ethics, automation, and the invisible labor behind artificial intelligence. The Global Vision panel brings together influential professionals from the independent and specialty studio space to discuss how their companies are navigating the evolving challenges of today’s film industry. As the US market undergoes significant shifts, the conversation will explore the growing importance of international stories and voices in shaping the future of cinema.

 As part of this panel slate, IFFLA will also spotlight the acclaimed stage adaptation of Life of Pi, now on its first U.S. tour. This panel explores the story’s journey from novel to Broadway, focusing on cultural impact, representation, and the artistry behind the production.

 Additionally, a special masterclass titled “From Dhaka to Hollywood: The Genre-Bending World of Nuhash Humayun” will highlight one of the most exciting voices to emerge from South Asia’s new wave of filmmakers. In this masterclass, Nuhash Humayun (Moshari) will discuss the challenges of telling bold, local stories that resonate globally, the mechanics of working across industries and geographies, and what it means to make space for South Asian horror in the global film conversation.

 Passes to access IFFLA Industry Days are now available. The general public can purchase

the Industry All-Access Pass ($220) for admission to all festival screenings, galas, and Industry Days programming. For those only interested in Industry Days programming, the Industry

Days Pass ($80) provides access to the masterclass, panels, pitch competition final, networking mixers, and any screenings attached to the panels or masterclass.

  IFFLA also announced the 2025 Feature Film and Short Film Jury.

Feature Jury:

        Rajshri Deshpande – Acclaimed Indian actress known for Angry Indian Goddesses, Sexy Durga, BBC One’s McMafia, and Netflix’s Sacred Games and The Fame Game.

        Priyanka Mattoo – Author of the upcoming memoir Bird Milk & Mosquito Bones (Knopf, June 2024) and writer-director adapting her short The Homestay into a feature for Likely Story.

        Carla Renata – Film critic and journalist (a.k.a. The Curvy Critic), with bylines in Variety, The Wrap, The Cherry Picks, RogerEbert.com, and more.

 Shorts  Jury

     Maureen Bharoocha – Film and TV director (The Prank, Golden Arm, Grand Crew, Saved by the Bell), known for blending genres and telling stories that bridge cultures.

     Kausar Mohammed – Actress and writer known for Sisters, Hulu’s Appendage, and The CW’s The Flash and 4400.

     Sudeep Sharma – Sundance Film Festival Programmer specializing in documentary features.

The Smart Six: How Indian Businesses Can Boost Productivity with Modern HR Software

By – Sudeep George, Chief Business Head, TeamLease HRTech

India is an emerging global business hub. A driving factor behind this transformation is its demographic dividend, where about 65% of its population is under 35. However, nearly 51.25% of youth are deemed employable, and over 7.85 million non-farm jobs are expected to be created by 2044 in industries across key sectors. This rapid surge in employment will not only create opportunities for the innovative and entrepreneurial young workforce but also increase stakes in administrative, operational, and strategic functions for the Human Resource teams across enterprises, companies, and startups across sectors.

Human Resource functions vary from talent management to screening, onboarding, workflow management, performance management, and employee engagement. In the absence of smart HR technology, HR managers may grapple with maintaining productivity, engagement, retention, and performance, which are crucial to business success.

The advantage of implementing HR tech software in companies is inexplicable. HR technology enables HR professionals to reduce time spent on manual tasks through automation, improve accuracy through data-driven information, upgrade compliance policies, and support teams through integrated software, regardless of geography and roles.

With digital transformation taking centre stage across industries in India, HR professionals can take proactive steps to ensure that HR tech tools become an integral part of their function to avert any business risks, talent drain, or operational slowdown. With the HR Tech market poised to reach 2.3 million by 2033, HR teams across Manufacturing, Hospitality, Retail, Healthcare, & Education can seamlessly drive impact and visualise tangible results in the below-mentioned three key areas.

  • Operational efficiency

1. Streamlining and automating tedious tasks: HR software eliminates repetitive administrative tasks like attendance management, leave tracking, and data maintenance through automation. This not only saves time but also cuts down HR operational costs by up to 40%, allowing teams to redirect focus towards strategic priorities.

2. Facilitating efficient recruitment and onboarding: Modern HR platforms simplify hiring through Applicant Tracking Systems (ATS), reducing time-to-hire by as much as 75%. Seamless digital onboarding ensures new hires are productive from day one, improving efficiency and employee experience.

  • Workplace culture and employee experience

3. Enhancing communication and collaboration: Effective communication is key to creating a successful organisation. Built-in communication tools support company-wide messaging, internal chat, and collaborative platforms, improving real-time coordination and reducing email clutter. The result is smoother workflows and stronger team alignment.

4. Improving employee engagement and performance management: HR software enables continuous feedback, goal tracking, and engagement surveys. Tech-led sentiment analysis has been shown to boost satisfaction scores by 20%, while continuous performance tracking leads to sustained productivity improvements. A survey found that 66% of companies using a continuous performance management model were able to implement year-round productivity enhancements.

  • Strategic decision-making

5. Facilitating efficient recruitment and onboarding: Hiring and onboarding new employees can be resource-intensive. However, modern HR software significantly streamlines this. Applicant Tracking Systems (ATS) help manage job postings, screen applications, and track candidates efficiently. Industry reports show that tech-enabled ATS platforms can reduce time per hire by up to 75%. Once hired, onboarding is managed digitally, providing new employees with all the necessary information and documentation.

6. Providing data-driven insights for better decision-making: Advanced analytics dashboards within HR software provide actionable insights on workforce trends, turnover, and training outcomes. This empowers leaders with data-backed decisions, driving long-term productivity and organisational growth.

By thoughtfully embracing the potential of modern HR softwareIndian businesses—whether established enterprises or ambitious startups—can drive meaningful improvements in productivity, operational efficiency, and strategic growth. In an increasingly competitive landscape, the real advantage lies in equipping both people and processes with the right tools. After all, empowering your workforce begins with empowering your HR function—and that’s where transformation truly begins.

Arkade Developers Log INR 773 Cr Pre-Sales in FY24-25

Mumbai, 22nd April 2025: Listed entity Arkade Developers Limited, a prominent luxury real estate developer in Mumbai, announced its operational performance for the fourth quarter ended on 31st March 2025 and FY 2024-25.

Operational Performance:

A) PreSales –
During FY25, Arkade Developers achieved robust presales of INR 773 crores, marking a 19.8% increase from INR 645 crores. This growth reflects the continued demand for the residential portfolio of Arkade in the Mumbai region.

B) Collections –
Collections for the year stood at INR 716 crores, up by 21.8% when compared to the previous year, driven by strong execution and sustained customer confidence.

C) Area Sold –
Arkade sold 249,000 sq. ft. in FY25, compared to 203,000 sq ft in FY24, recording a 22.7% YoY growth. This unprecedented growth reflects improved project uptake and velocity.

Quarterly Performance – Q4 FY25 –

  • PreSales: INR 217 crores, up 10.6% YoY
  • Collections: INR 238 crores, up 35.2% YoY
  • Area Sold: 70,000 sq ft up 9.4% YoY

Full Year Comparison:

     

Particulars

FY 2024-25

FY 2023-24

% Change

PreSales (Rs. crores)

773

645

19.8%

Collection (Rs. crores)

716

588

21.8%

Area Sold  ( ‘000 Sq.ft.)

249

203

22.7%

       

 

 

 

 

Q4 Comparison:

     

Particulars

Q4 FY25

Q4 FY24

% Change

PreSales (Rs. crores)

217

196

10.6%

Collection (Rs. crores)

238

176

35.2%

Area Sold  ( ‘000 Sq. ft.)

70

64

9.4%

FY2425 Achievements: 

  • Launched three projects in the Mumbai – Arkade Rare (Bhandup), Arkade Views & Arkade Vistas (Goregoan)
  • Received 4 OC’s ahead of the RERA schedule – Arkade Crown, Arkade Aspire, Arkade Aura and Arkade Prime
  • 650+ possessions – a testament to timely delivery
  • Cumulatively acquired 15.5 acres of land parcel in western suburbs with a projected GDV of INR 8590 crores

Mr. Amit Jain, Chairman and Managing Director, Arkade Developers, said, “FY25 was a year of consistent performance and robust momentum. With a sharp focus on timely execution, sales velocity and customer satisfaction, we have witnessed significant growth in top-line sales and collections. The improved operational efficiency and disciplined project management have laid a strong foundation for future pipelines. As we enter FY26, we remain committed to scaling our development footprint across Mumbai, while delivering value to all our stakeholders.” 

World Earth Day: Sustainability Initiatives by Akshayakalpa Organic Driving Collective Impact

By – Mr. Shashi Kumar, CEO and Co-Founder, Akshayakalpa Organic

World Earth Day holds special significance for us at Akshayakalpa Organic as we celebrate the third anniversary of our ‘Give Back the Milk Pack’ initiative — a simple idea that has grown into a powerful, community-led sustainability movement.

To date, we have collected and recycled over 50,000 kg of plastic across Bengaluru, Hyderabad, and Chennai. But for us, it’s not just about participation — it’s about collective action. Because when we choose greener ways together, the impact is truly transformative. At Akshayakalpa Organic, sustainability isn’t a side initiative — it is at the heart of everything we do, from soil to shelf. From transitioning to paperboard packaging to introducing sustainable leaf-based alternatives for fresh produce, we’re constantly innovating to reduce our ecological footprint. Beyond our products, we actively engage communities through lake clean-up drives, neighbourhood cleanliness campaigns, plantation initiatives, and rainwater harvesting efforts. These grassroots actions are vital to restoring ecosystems and fostering long-term resilience.

We’re also witnessing a remarkable shift in consumer behavior, especially among millennials and Gen Z. They’re seeking brands that reflect their values — those that are environmentally responsible, ethically produced, and good for the planet. And as the consumer industry moves toward more ethical and eco-conscious practices, we remain committed to playing a meaningful role in this sustainable evolution.”

Mid-Market GCCs Poised to Lead India’s Next Growth Wave: Nasscom-Zinnov

Hyderabad, April 22, 2025: Global Capability Centres (GCCs) continue to be a key growth sector for the tech industry in India, contributing nearly one-third of the industry’s total exports. Within this thriving ecosystemmidmarket GCCs are emerging as high-impact innovation hubs, driving agility, product excellence, and enterprise transformation at scale. Nasscom and Zinnov, today, released ‘India’s GCC LeapCapturing Global MidMarket Momentum’ reporthighlighting a significant shift in the country’s GCC ecosystem. The report deep dives into the unique characteristics of midmarket GCCs, including their operating models and focus.

Today, India is home to over 480 midmarket GCCs, employing more than 210,000 professionals, and over 680 midmarket GCC Units. This segment has been instrumental in shaping India’s GCC narrative with accounting for 27% of all GCCs and 22% of total GCC Units in the country.

Over 45 new midmarket GCCs have set up operations in India in the past two years alone, accounting for nearly 35% of total GCCs, and 30% of total GCC units during this period. Despite operating at around 40% the scale of their larger counterparts (Non-Midmarket GCCs), midmarket GCCs are consistently delivering transformative outcomes across product innovation, enterprise agility, digital maturity and deepening niche skill capabilities. Their strategic focus and lean operating models have resulted in a 1.3x higher presence in transformation hubs, with a maturity curve advancing 1.2x faster than non-midmarket GCCs.

India is today home to 47% of global product management talent for midmarket GCCs and over 25% of their DeepTech workforce, cementing its position as a global hotspot for next-gen capabilities in AI/ML, cybersecurity, cloud, and data science. Nearly 60% of end-to-end product and platform ownership in enterprise portfolios—particularly across ER&D segment is being driven from India by midmarket GCCs. These centers are also redefining enterprise operating models by actively shaping hiring practices, performance metrics, and culture playbooks.

In terms of market distribution, Bengaluru, Hyderabad, NCR, and Chennai remain leading destinations for midmarket GCCs, attracting 74% of all new GCC units established. In addition to Bengaluru, Hyderabad has rapidly emerged as a leading talent hotspot for Midmarket GCCs in the last 5 years, contributing 25% of talent growth.

Rajesh Nambiar, President, Nasscom, said, “The next wave of global capability will not come from size, but from speed, specialization, and strategic influence. With world-class talent and a vibrant digital ecosystemmidmarket GCCs are no longer just delivery engines but are emerging as cultural innovation labs and centres of excellence, driving R&D, product innovation, and enterprise digitization for global impact.”

 However, Midmarket GCCs often face hurdles in talent attraction, particularly among early-career professionals, owing to limited brand visibility on top campuses. Process-wise, many still operate without standardized operating procedures, which hampers scale and collaboration across functions. Moreover, these centres often struggle to establish strong innovation linkages with startups, academic institutions, and technology partners. Their minimal local brand presence also restricts their ability to influence and integrate deeply within India‘s broader innovation ecosystem.

The most underrated transformation in India’s tech landscape is the rise of midmarket GCCs. These centers aren’t just scaled-down versions of large enterprises; they’re rewriting the playbook. Operating at 40% the scale, they’re 1.3x more likely to be transformation hubs and 1.2x faster in traversing the maturity curveIndia already hosts 47% of global product management talent for these firms, but the real shift is this: 6 in 10 are driving end-to-end product ownership, and 8 in 10 are reshaping hiring and culture from India.” Added Pari Natarajan, CEO, Zinnov. “GCCs are moving from support engines to strategic value centers. As Global CXOs global firms eye expansion, the question is no longer ‘why India?’ — it’s ‘how fast can we get in?’ With GCC-as-a-service models, innovation clusters in Tier-2 cities, and faster market entry, India is set to be the birthplace of global digital-native enterprises. This shift is transforming India’s leadership DNA, enabling faster organizational change and positioning the country as a true capability hub.”

 Despite these headwinds, the runway for growth is immense. Globally, there are 130,000 to 150,000 midmarket companies, and India stands to attract a significant share—estimated at 30,000 to 40,000, especially from markets like the U.S., U.K., Germany, and Japan and verticals such as software and internet, BFSI, healthcare. If nurtured right, midmarket GCCs in India can evolve into AI-native innovation hubs, capable of spinning off IP, shaping policy landscapes, and functioning as autonomous, high-growth enterprises.

To unlock this potential, India must focus on streamlining entry pathways, enabling cost-effective GCC-as-a-service models, and building vibrant innovation clusters and proactively driving favourable policies.

Infra.Market Expands its Green Solutions Portfolio

Mumbai, April 22, 2025 – Infra.Market, India’s fastest-growing building materials platform is accelerating India’s transition to sustainable construction by expanding its portfolio of next-generation, environmentally responsible products. Aligned with global adoption trends and driven by a commitment to innovation and green practices, the company is redefining what it means to build India responsibly. This long-term commitment reflects the company’s vision of embedding sustainability at the core of construction innovation, setting new industry benchmarks in environmentally responsible infrastructure development.
 
India’s building materials sector is on the brink of a $97 billion opportunity by FY27, driven by rapid urbanization and infrastructure growth. Yet, with the industry contributing ~22% of the country’s CO₂ emissions, sustainable innovation is critical. Infra.Market is bridging the adoption gap in eco-friendly solutions like such as Ready-Mix Concrete (RMC), AAC Blocks, Engineered Wood (MDF), Manufactured Aggregates, and Quartz slabs.
 
“Our portfolio is driven by a commitment to innovation and responsibility, ensuring that India’s infrastructure meets the highest global sustainability standards. Green materials, circular manufacturing practices, and sustainable technologies are integral to our growth strategy. We are continuously evolving, making purposeful investments in solutions and practices, ensuring that every step we take contributes to a more sustainable and resilient future”, said Aaditya Sharda, Co-founder, Infra.Market.
 
Infra.Market is leading the charge toward sustainable construction. At the forefront of this effort are AAC Blocks, where Infra.Market holds the No.1 manufacturing position. Certified by CII-GreenPro, these blocks use 60–70% fly ash, an industrial byproduct helping drastically reduce the carbon footprint compared to conventional bricks. AAC plants operate with rainwater harvesting and Zero Liquid Discharge (ZLD). In 2023, the introduction of Geopolymer Technology in AAC block production delivered 20% energy savings
 
The company’s concrete business furthers this mission by replacing site mix concrete with ready mix version which is environment friendly, time saving and qualitatively superior. Better handling and a proper mixing practice reduces the consumption of cement by 66% resulting in a monthly cement reduction by millions of tons and further assists in annual CO₂ cut too. RMC plants include wastewater treatment units that recycle water for reuse.
 
Even in its lifestyle vertical, Modular Kitchens, Wardrobes & Furniture, are ISO 14001:2015 certified, underlining its comprehensive approach to green operations. As members of the Indian Green Building Council and other sustainability-focused bodies, Infra.Market remains connected to the best global practices.
 
Infra.Market aims to leverage its deep capabilities to accelerate the transition towards a more sustainable and efficient construction sector.

Infinix Introduces Its Mammoth Phone with India’s Tiniest Billboards, Conceptualised by SW Network

New Delhi, April 22, 2025: SW Network, an integrated advertising agency, in collaboration with Flipkart Tech, has launched a new campaign for smartphone brand Infinix, using an unconventional outdoor format. Announcing key features of Infinix Note 50s 5G+ by tapping into hyperlocal touchpoints, the campaign introduced India’s tiniest billboards. These miniature billboards carried sharp, cheeky messages aimed at cutting through advertising fatigue and highlighted the phone’s features, such as a Sony camera sensor, slimmest-in-class curved display, and a 144Hz refresh rate, placed across areas in Delhi, Mumbai, and Bengaluru.
 

The campaign quickly found its way to social media feeds, with creators, meme pages, Twitter personalities, and LinkedIn voices jumping in to celebrate the clever, low-footprint execution.

Speaking about the campaign, the leadership at Flipkart, said, “We needed an innovative way to deliver our message of category innovation. The brand was banking on investing in features and questioning the noise. These tiny ads turned out to be a huge success. I won’t be surprised if other brands follow suit.”
Raghav Bagai, Co-founder, SW Network, added, “At SW Network, our approach is always to cut through clutter with ideas that feel fresh, contextually sharp, and culturally relevant. These tiny ads proved that sometimes, going small makes the biggest impact.”

The campaign was extended by placing people with placards in front of huge billboards of rival brands, reinforcing its message. The campaign highlights how creative simplicity, backed by sharp brand storytelling, can turn an unexpected format into a national conversation.

Uniqus Consultech raises Dollar 20 million in Series C Funding

Mumbai, 22 April 2025: Uniqus Consultech, a tech-enabled global platform that offers consulting solutions in the accounting & reporting, finance operations, governance, risk, ESG, and technology domains, today announced that it has secured $20 million in Series C funding. The round was led by Nexus Venture Partners, with participation from Sorin Investments. Nexus and Sorin are existing investors in Uniqus. The funds will be used to accelerate the company’s rapid growth trajectory, launch adjacent services, and expand its geographical footprint across the globe. Uniqus also plans substantial R&D investments in AI-driven solutions for the reporting and risk management challenges faced by its clients.

The funding comes amid exceptional growth as Uniqus satisfies the strong market need for modern consulting solutions. Companies now seek consulting services that blend deep domain expertise with cutting-edge technology and access to a global talent pool. Uniqus has emerged as a leader, providing specialized, and scalable technology-driven solutions that disrupt traditional consulting models.

Since launching two years ago, Uniqus has established offices in 11 cities across India, US, and the Middle East, employing more than 550 high-performing professionals led by 60 Partners and Directors, serving more than 250 clients. During this period, Uniqus has also launched several tech assets:

UniQuest: GenAI-powered platform transforming search, summarization and analysis across industries including regulatory filings to deliver dynamic conversations and precise answers to reporting queries

Risk UniVerse: Proprietary platform designed specifically to streamline internal controls over financial reporting, SOX compliance, and internal financial controls

●  Reporting UniVerse: Comprehensive technology solution for financial reporting and data management

●   ESG UniVerse: Advanced data management and reporting tool tailored for environmental, social, and governance (ESG) metrics

Uniqus also enhances its offerings through strategic technology partnerships with companies like Cranium AI to enhance AI Risk Management Solutions for its clients.

Uniqus represents the future of consulting,” said Anup GuptaManaging Director of Nexus Venture Partners. “While traditional consulting firms struggle to adapt to changing market needs, Uniqus takes a fundamentally different approach that delivers superior results. The company’s strategic use of technology and AI, coupled with its global cloud delivery model, unlocks an enormous opportunity to transform client outcomes and redefine consulting economics. We are thrilled to reinforce our partnership with Team Uniqus in this exciting journey.”

Brookfield Properties Unveils ‘Powered by Purpose’ Campaign on Earth Day 2025

April 22, 2025: Brookfield Properties, a leading global operator and developer of high-quality real estate assets, has launched its Earth Day 2025 campaign titled ‘Powered by Purpose’. It is a six-week initiative focused on encouraging sustainable behavior and building awareness on climate impact.

 In a unique digital-first approach, the company released what it calls “the least impactful video ever”—a deliberately low-resolution film designed to highlight the environmental cost of high-definition streaming and excessive content consumption. Aligned with this year’s Earth Day global theme “Our Planet. Our Power”. The campaign invites people to take a digital sustainability pledge and reflect on the unseen environmental impact of their online habits. 

 “The video is symbolic and represents a much deeper commitment. The real impact lies in the work we do every day—across our campuses, within our communities, and through our long-term focus on renewable energy and climate-positive development. Powered by Purpose reflects how we build, operate, and contribute to a more sustainable future” said Reema Kundnani, Executive Vice President and Head of Marketing and Key Account Management, Brookfield Properties in India.

 As part of its on-ground efforts, Brookfield Properties will plant 5,000+ native trees across Bengaluru and Delhi-NCR. This builds on the success of its ‘Forest of Hope’ initiative, through which over 3,000 trees have already been planted—estimated to sequester 1,500 tonnes of CO₂ and generate more than 2,700 tonnes of oxygen annually.

 This campaign reinforces Brookfield Properties’ larger environmental commitment:

1. 40% of Delhi-NCR energy needs already transitioned to renewable power through Brookfield’s Bikaner Solar Power Project.

2. 1.5 million+ sq. ft. of green cover created across campuses in India.

3. 20,000+ metric tons of CO₂ eliminated annually—equivalent to removing 4,300 cars from the road.

 The company remains on track to power 100% of its India portfolio with clean energy by 2027, and to achieve net-zero emissions across its 55 million sq. ft. portfolio by 2040 or earlier.