16th January 2025 New Delhi, Delhi, India Wordswork, an award-winning digital marketing agency specializing in strategy, social media marketing, content development, and more, proudly announces its 5th anniversary. This milestone is more than a celebration of time—it’s a powerful testament to the rare and enduring relationships that have defined the agency’s success.

In an industry where change is constant, it’s incredibly rare to see clients and employees stay with an agency for the long haul. Yet, wordswork has achieved this remarkable feat, with long-term partnerships from esteemed clients such as BLS International, Jio-bp and Entrepreneurs’ Organization (EO). Past collaborations with leading brands like Sarovar Hotels Pvt. Ltd. and Tao Paris further underline the agency’s exceptional ability to deliver results and build trust. These relationships are not just business agreements—they are shared journeys of growth, trust, and mutual success.

Equally remarkable is the agency’s ability to retain its original team members, many of whom joined at wordswork’s inception. In an era where turnover is often high, the agency’s strong family-oriented culture and unwavering support for its employees have fostered a sense of belonging, loyalty, and purpose that keep the team intact. These enduring relationships, both with clients and within the agency, are the emotional heart of wordswork’s success.

Key Milestones Over the Past Five Years

Long-Term Client Loyalty: Wordswork has built lasting relationships with clients like EO, Jio-bp, and BLS International. These partnerships reflect trust, shared values, and consistent results, setting a benchmark for client retention.

A Family-Oriented Culture: From day one, Wordswork has fostered a sense of belonging where employees feel valued and supported. This connection has cultivated a passionate team, with many members staying since the agency’s founding.

Award-winning Excellence: Wordswork’s innovative campaigns, such as the 100th store launch of Jio-bp, have earned accolades, including the Elets INDIA Digital Marketing Awards 2024, showcasing its creativity and impact.

Creative Legacy: Over the years, Wordswork has successfully delivered impactful campaigns for clients like Sarovar Hotels Pvt. Ltd. and Tao Paris. These campaigns have gone beyond marketing, building meaningful connections with audiences.

Community Commitment: Wordswork has consistently supported local causes through corporate social responsibility initiatives, ensuring its impact extends beyond digital campaigns.

“We’re celebrating more than just five years—we’re celebrating a journey that’s been marked by incredible bonds with our clients and a team that feels like family,” said Ms. Sudha Maheshwari, Founder and CEO of wordswork. “In a world where relationships often feel transactional, we’ve built something deeply emotional. Our clients have stayed with us because they believe in our vision, and our team members have stayed because they feel truly part of the wordswork family. This is a rare gift, and we treasure it every day. As we look to the future, we are driven by the same passion and commitment that have gotten us here.”

To commemorate this milestone, wordswork plans to host a series of events and initiatives aimed at celebrating with clients, partners,the team and the community. Details of these celebrations will be announced in the coming weeks.

16th January 2025  Bengaluru, Karnataka, India Truecaller, the leading global communications platform, today announced the appointment of Hemant Arora as Vice President, Global Ad Sales Business. With this strategic addition to its leadership team, Truecaller aims to further strengthen its position in the ads business and double down on its largest revenue stream, redefining its global ad sales strategy.

With over 25 years of expertise in driving high-growth revenue strategies and managing global operations, Hemant has consistently delivered transformative results for top-tier media and technology companies such as TikTok, Times Network, Dainik Bhaskar Group, NDTV Media and Discovery Networks South Asia. In his previous role at TikTok, Hemant was heading global accounts for Europe, APAC and METAP regions.

Expressing his enthusiasm, Hemant Arora, Vice President, Global Ad Sales Business, Truecaller said, “With a global active user base of over 425 million people, Truecaller is uniquely positioned at the intersection of technology, trust, and communications. I am excited to join the team and look forward to driving impactful growth and deepening our partnerships, globally.”

“Hemant’s proven track record of building scalable revenue models and his deep understanding of global markets make him the ideal leader to drive Truecaller’s ad sales strategy,” said Rishit Jhunjhunwala, CEO, Truecaller. “His appointment will further strengthen our vision to revolutionize how brands connect with consumers and unlock the full potential of our platform for advertisers across the globe.”

Truecaller continues to evolve as a trusted global communications platform, leveraging its expansive user base of over 425 million active users worldwide. With Hemant’s leadership, the company aims to expand its ad sales portfolio, deliver cutting-edge solutions, and deepen its footprint in global markets.

16th January 2025  Pune, Maharashtra, India Gold has long been a symbol of tradition, security, and wealth in India. However, many people are unaware that their gold jewellery can also serve as a quick and convenient source of funds during emergencies. Borrowing a gold loan has become one of the fastest and easiest ways to secure cash when required urgently, whether for medical expenses, business capital, or personal needs. Pledging gold offers a way to unlock funds without parting with precious assets.

As the demand for gold loan continues to rise, it is important to understand the various options available and how they work. Let us explore how individuals can leverage their gold with Bajaj Finance.

What is a Gold Loan?

A gold loan is a secured loan in which borrowers pledge gold jewellery as collateral to obtain money. The lender evaluates the purity and weight of the gold to determine its market value. Based on this assessment, a loan is provided, typically up to a certain percentage of the gold’s value, known as the Loan-to-Value (LTV) ratio. Gold loans offer lower interest rates, faster approval, and more flexible repayment options compared to personal loans, while allowing borrowers to retain ownership of their gold once the loan is repaid.

Lenders offer various gold loan options to meet different financial needs. For personal use, gold loans can be used for wedding expenses, education, home renovations, or medical emergencies. For business owners, a gold loan can help secure working capital, purchase equipment, or expand operations by using gold as collateral.

How is the loan amount calculated?

The loan amount a borrower is eligible for depends on the gold rate in different city. Lenders assess the purity and weight of the gold, and the market rate on the day determines its value.

For instance, if the gold rate in Chennai is Rs. 5,850 per gram, and the gold jewellery weighs 50 grams, the eligible loan amount can be calculated as follows, assuming a Loan-to-Value (LTV) ratio of 75%:

• Gold Weight: 50 grams
• Gold Rate in Chennai (per gram): Rs. 5,850
• LTV Ratio: 75%
• Eligible Loan Amount: Rs. 2,19,375

If the gold rate increases, the eligible loan amount also rises.

Why choose Bajaj Finserv Gold Loan?

Bajaj Finserv is known for its customer-centric approach and hassle-free process in providing gold loans. Some of the key benefits of choosing Bajaj Finance Gold Loan include:

• High loan amount: Borrow from ₹ 5,000 up to ₹2 crore based on the value of gold jewellery pledged.
• Competitive interest rates: Enjoy attractive gold loan interest rates that reduce the repayment burden.
• Quick approval and disbursal: Receive funds almost instantly with minimal documentation.
• Free insurance on gold: Bajaj Finance offers complimentary insurance on the pledged gold, ensuring it is safely stored in secure vaults until the loan is repaid.
• Multiple repayment options: Choose a repayment plan that suits borrower’s financial needs, including monthly, bi-monthly, quarterly, half-yearly or annual interest payment options.

How to apply for a Bajaj Finserv Gold Loan

Applying for a Bajaj Finance Gold Loan is simple and straightforward. Follow these steps:

1. Visit the Bajaj Finserv Gold Loan website and click on “Apply” to start the online application.
2. Enter your 10-digit mobile number and click on “Get OTP.”
3. Submit the OTP to verify your identity.
4. Complete your personal details and select the nearest gold loan branch.
5. Download the in-principle loan eligibility letter.

Once the steps are completed, a Bajaj Finance representative will contact you to guide you through the next steps. In just a few simple steps, you will have completed the entire process.

Conclusion

A Bajaj Finserv Gold Loan is an intelligent way to unlock the value of your gold without having to sell it. Whether for personal or business needs, Bajaj Finserv Gold Loan offers a reliable, secure, and flexible solution to meet your financial requirements. Unlock the potential of your gold today with Bajaj Finance!

16th January 2025  Mumbai, Maharashtra, India
The largest wealth transfer in history is underway, and women are positioned at the center of this systemic shift. By 2025, women will control over 50% of global wealth, an estimated $30 trillion—a transformative opportunity to redefine leadership, investing, and economic impact. Encubay, the Shecosystem of change, is pioneering in this movement, catalyzing conversations, actions, and opportunities for women entrepreneurs to lead the charge.

At Davos, Encubay will bring together global leaders, entrepreneurs, and changemakers to address this unprecedented wealth shift through their curated dialogue:

“The Great Financial Shift: A Dialogue on Wealth, Diversity, and Leadership”

Encubay sees the 2025 wealth shift as more than a transfer of assets—it’s a reallocation of power, purpose, and potential. With women driving purpose-driven investments and reimagining financial strategies, this shift presents unparalleled opportunities to advance gender equity, innovation, and sustainable impact.

“This isn’t just about wealth—it’s about creating a legacy of empowered women reshaping industries, driving diversity, and leading the global economy forward,” said Deeksha Ahuja, Founder of Encubay. “Women controlling over 50% of global wealth by 2025, is not just about numbers; it’s about redefining leadership and economic impact.”

“Women are expected to receive $34 trillion by 2030 due to a massive wealth transfer, highlighting the growing financial power of women. They are championing financial independence, purpose-driven investing, and sustainable wealth creation. The 2025 wealth shift will be a historical moment where we will see a significant shift in investment trends,” added Avneet Kohli, Co-founder of Encubay.

“The percentage of female ultra-high-net-worth individuals worldwide rose to 11% in 2023 from just 6.5% in 2010. By recognizing and embracing this wealth shift, we can unlock new opportunities for innovation, collaboration, and growth. This is an opportunity to empower more women and shape a prosperous future for all,” said Archana Jahagirdar, Founder & Managing Partner, Rukam Capital.

Encubay at Davos: Uniting Voices, Driving Audacious Action

In line with the World Economic Forum’s theme, “Audacious Action”, Encubay will facilitate:

Online Awareness Sessions:
The “2025 Wealth Shift: Women Leading the Change” LinkedIn Live Series starting January 14, 2025. The series will feature thought leaders, entrepreneurs, and financial experts sparking dialogue and sharing inspiring stories of women shaping the future of investing.

Panel Discussions:
“The Great Financial Shift: Women, Wealth, and Impact” panel discussion will focus on how women’s growing financial power can redefine investment trends, challenge traditional business models, and foster inclusive economic growth.

Exclusive Events:
Encubay will host Women Investing Soirées across Mumbai, Delhi, and Abu Dhabi in February and March to engage women entrepreneurs, investors, and financial leaders in actionable conversations about wealth management and purpose-driven investing.

The Women’s Wealth Report:

On International Women’s Day, March 2025, Encubay will unveil the Great Financial Women’s Report, featuring insights, trends, and actionable strategies to empower women investors globally.

Global Speakers & Partners

Encubay’s session at Davos will feature an inspiring lineup of women leaders at the Women Inspiring Network Lounge at the Hotel Schatzalp in Davos, including:

• Archana Jahagirdar, Founder & Managing Partner, Rukam Capital
• Aditi Balbir, Co-founder & CEO, EcoRatings
• Sanskriti Thakur, Founder & Chairwoman, Tower Capital
• Cherie Blair, Founder, Cherie Blair Foundation
• Claire Lincoln, Global Head Institutional Investor Relationships, World Gold Council
• Deeksha Ahuja & Avneet Kohli, Founders of Encubay
• Daniella Foster, Global Head, Public Affairs, Market Access & Sustainability, Bayer Consumer Health
• Dhivya O’Connor, CEO, Cherie Blair Foundation for Women
• Isabelle Grosmaitre, Founder, Goodness & Co.
• Kanika Tekriwal, CEO, Jet Set Go

16th January 2025  Mumbai, Maharashtra, India  Progility Technologies Pvt. Ltd, a leading provider of enterprise technology solutions, today announced a major refresh of its corporate identity, including new brand colours and company logo.

With a roster of 1,500 active customers in India and a net promoter score of 100%, the new identity brings a sharper and more modern feel to the company’s visual identity and reflects the high degree of confidence and trust that Progility enjoys in its markets. The primary brand colouring will switch to blue, emphasising trust and security, and the new logo incorporates the words “Trusted Technology.”

This brings the Progility corporate identity into line with the company’s stated aim of being “the most trusted and valued technology innovation partner in its chosen markets.”

Progility Technologies provides a broad portfolio of enterprise technology solutions and services to its corporate and government customer base that include Data Networks, Voice and AV Collaboration Systems, Cybersecurity Solutions, Camera Surveillance Systems and Managed Services.

Announcing the launch, Julian Wheatland, CEO of Progility Technologies said, “We are excited to unveil this new branding and corporate identity which more accurately reflects our customers’ needs and expectations. In a fast paced and ever-changing technology world, now becoming superpowered by AI, our customers need a technology innovation partner who they can trust and rely on. This new brand identity better reflects what we mean to them.”

16th January 2025  New Delhi, Delhi, India Surya Sarees, a renowned name in ethnic wear, celebrated a significant milestone with the grand opening of its new store at Omaxe Chowk on January 12, 2025. With a legacy spanning over four generations, Surya Sarees has long been a trusted destination for timeless elegance and exquisite designs. This expansion brings the brand closer to a wider audience, reinforcing its commitment to blending traditional Indian fashion with modern sensibilities.

A Grand Celebration Unfolds

The opening event was a grand affair that seamlessly combined tradition, culture, and glamour. The festivities began with a ceremonial lamp lighting, symbolizing positivity and prosperity. This ritual marked the start of a new chapter for Surya Sarees. Guests were then treated to a Director’s Talk, where the visionary leader behind the brand Mr. Raghav Mittal, Managing Director of House of Surya, shared insights into its rich history, remarkable journey, and aspirations for the future. The speech highlighted the brand’s dedication to preserving Indian craftsmanship while embracing contemporary trends.

The event’s highlight was the presence of Bollywood diva and style icon, Malaika Arora, who graced the occasion as the special guest. Malaika, a long-time fan of ethnic wear, expressed her admiration for the vibrant energy of Chandni Chowk and praised Surya Sarees for its stunning collection. She also engaged with fans during an exclusive meet-and-greet session, making the event even more memorable.

The event was further honored by the presence of distinguished guests such as Mr. Jatin Goel, Executive Director of Omaxe Limited and Mr. Neeraj Gupta, Founder of House of Surya.

The celebration didn’t end with the formalities. Guests were treated to an array of authentic Chandni Chowk street food, which recreated the area’s renowned culinary culture. The aromas of chaat, parathas, and other local delicacies filled the air, adding to the festive atmosphere. The excitement continued with live music performances, creating an electric ambience that kept the mood lively throughout the day.

Guests also participated in fun activities such as games, quizzes, and surprise giveaways. The lively interactions and sense of community made the event truly special, ensuring that everyone left with unforgettable memories.

A Legacy of Elegance and Craftsmanship

Surya Sarees, also known as the House of Surya, is more than just a fashion destination; it is a cultural institution. Specializing in bridal, couture, and prêt fashion, the brand offers a wide range of sarees, lehengas, and other ethnic garments perfect for weddings, festivals, and special occasions. With a legacy spanning over four generations, Surya Sarees has earned its reputation as a trusted name in Indian ethnic wear.

What sets Surya Sarees apart is its unwavering commitment to high-quality fashion, ensuring a sophisticated and inclusive shopping experience for all customers. The brand’s mission extends beyond offering beautiful garments; it aims to showcase the unparalleled artistry of Indian karigars (craftsmen) and weavers on a global stage. By promoting the incredible craftsmanship of these artisans, Surya Sarees helps elevate their recognition and value in the fashion world.

Why Omaxe Chowk?

The decision to expand to Omaxe Chowk was a strategic move, reflecting Surya Sarees’ desire to make its exquisite designs more accessible to a growing clientele. Omaxe Chowk, located in the heart of Delhi, is a modern retail and cultural hub that combines the old-world charm of Chandni Chowk with the convenience of contemporary shopping. This location offers the perfect blend of tradition and modernity, allowing Surya Sarees to bring the rich heritage of Chandni Chowk to a fresh, contemporary setting. The expansion is not just about opening a new store; it’s about making the legacy of Surya Sarees available to more people, in a space that reflects both the brand’s history and its forward-thinking vision.

Find your next masterpiece

The grand opening of Surya Sarees at Omaxe Chowk was more than just the unveiling of a new store. It was a celebration of tradition, culture, and style. Whether you’re a bride-to-be, a fashion enthusiast, or someone looking to explore the best of Indian ethnic wear, this event was an unmissable occasion. The day was filled with glamour, excitement, and unforgettable moments that will be cherished by everyone who attended.

Surya Sarees continues to be a key player in the Indian fashion landscape, offering timeless elegance and exceptional craftsmanship. The opening at Omaxe Chowk marked a new chapter in the brand’s illustrious journey, bringing the best of Indian ethnic wear to a whole new audience. For those who missed the grand opening, Surya Sarees promises even more exciting experiences and collections in the future.

16th January 2025  Delhi, India  AuthBridge, India’s leading trust and authentication technology company, is unveiling its refreshed brand identity, reflecting a forward-looking positioning of “Trust Simplified.” This evolution signals the company’s ongoing commitment to transforming the trust-building process for businesses, making it faster, simpler, and more secure. Whether for employees, customers, or third-party partners, AuthBridge is dedicated to streamlining the complexities of building trust, enabling businesses to thrive without the hassle.

As a pioneer in identity and verification solutions, AuthBridge, with its new identity, positions itself as more than just a solutions provider. It emerges as a trusted partner, working behind the scenes to empower businesses on their growth journey with precision and care—verifying the right talent, customers, and partners. This new positioning encapsulates the essence of the company’s promise: delivering frictionless, efficient, and secure solutions that simplify the process of building trust in the digital ecosystem.

“With over two decades of expertise, AuthBridge has been at the forefront of enabling businesses to verify, onboard, and build trust with individuals or entities. Our refreshed brand identity reinforces our commitment to providing innovative, scalable solutions that simplify complex trust-building processes, ensuring businesses thrive in a rapidly evolving digital landscape,” said Ajay Trehan, Founder and CEO of AuthBridge.

“Trust Simplified” is a promise that AuthBridge fulfills with reliability and diligence. It empowers business strategies with clear, actionable insights—free from jargon and confusion—delivering exactly the information needed to act with confidence. By seamlessly integrating into workflows, AuthBridge’s solutions simplify change, ensuring smooth operations and enabling businesses to focus on growth, rather than the complexities of verification and risk management related to employee background verification, customer onboarding, and third-party due diligence.

16th January 2025  Delhi NCR, India he rising demand for luxury homes in Delhi-NCR has sparked the search for new ideal locations that offer a blend of convenience, modern amenities, and upscale living. As buyers increasingly seek well-connected and thoughtfully planned neighborhoods, the spotlight shifts toward emerging areas that promise unparalleled value and lifestyle benefits. Amidst this search, Siddharth Vihar in Ghaziabad is rapidly carving a niche as the new address for premium luxury living. With its strategic location and high-end residential developments, Siddharth Vihar is gaining recognition as a promising luxury hotspot in NCR.

Positioned along the NH-24 and seamlessly connected to the Delhi-Meerut Expressway, Siddharth Vihar offers the perfect balance of urban accessibility and tranquil surroundings. One of its most compelling features is exceptional connectivity that ensures seamless access to key NCR cities such as Delhi, Noida, and Greater Noida. Further, the proposed RRTS elevates Siddharth Vihar’s convenience quotient. Starting from Siddharth Vihar in Ghaziabad, the line will extend to Greater Noida West, Alpha One, and Noida International Airport. Once operational, the metro connectivity will drastically improve the city’s accessibility to major hubs, making the area even more attractive to homebuyers seeking efficient public transportation options.

Over the last couple of years, Ghaziabad has seen significant launches in the luxury housing segment. According to a report by PropEquity, between 2019 and September 2024, Ghaziabad witnessed a new supply jump by 14% and a capital appreciation of 139% from Rs. 3691 per sq. ft. to Rs.8823 per sq. ft. This pricing advantage allows homebuyers to access premium luxury residences without the hefty price tags often associated with traditional luxury markets, making Siddharth Vihar an attractive proposition for luxury living. Moreover, when compared to other parts of NCR, Siddharth Vihar is fast catching up with the interest of investors and end-users for luxury homes. Additionally, the upcoming Noida International Airport is set to be a massive boost for real estate demand in surrounding areas. Thus, with the area witnessing rapid appreciation over the past few years, investors can expect substantial capital gains in the future.

Besides, the residential landscape in Siddharth Vihar showcases a blend of modern architecture, sustainable designs, and premium amenities. Developers are focusing on creating world-class homes that offer spacious layouts, contemporary designs, and eco-friendly features. Among the standout developments is Prateek Grand Begonia, the latest offering from the renowned Prateek Group. Recently launched, the project is witnessing heightened interest from buyers and investors. It features thoughtfully curated theme-based design, combining colonial architecture with grand arches, elegant sculptures, and lush green landscapes. Positioned along the NH-24 corridor, this development promises an unmatched lifestyle experience for residents while offering immense potential for long-term appreciation.

Siddharth Vihar is enriched with social infrastructure, offering an excellent mix of educational, healthcare, and recreational facilities. The area is home to reputed schools that cater to families looking for quality education for their children. World-class healthcare facilities are within close reach, ensuring easy access to medical care.

Siddharth Vihar’s rapid transformation into a luxury living hub is driven by exceptional connectivity, well-planned infrastructure, and a surge in luxury housing projects. Due to its strategic positioning and upcoming infrastructure projects, it promises to continue its trajectory of growth, with further appreciation in property values expected. This offers a unique opportunity for investors and homebuyers to secure a foothold in one of NCR’s most sought-after regions for luxury real estate.

17th January 2025 Mumbai, Maharashtra, India  Protinex, India’s leading health nutrition brand from the house of Danone, is thrilled to announce its collaboration with India’s most beloved gameshow, Kaun Banega Crorepati (KBC), hosted by the iconic actor Amitabh Bachchan that airs every Monday to Friday at 9 PM on Sony Entertainment Television. This unique partnership celebrates the perfect synergy of knowledge and health.

As a co-powered partner of KBC 16, Protinex aims to amplify awareness about the critical role of protein in maintaining a healthy lifestyle by integrating itself into the gameshow to promote its message of holistic health. During every audience poll segment, each member of the studio audience will receive an exclusive Protinex hamper as a token of appreciation for their participation. Adding further value to the collaboration, Amitabh Bachchan himself will educate viewers on the importance of protein as a macronutrient and the necessity of choosing trusted supplements to meet daily nutritional requirements.

“At Danone India, we believe in empowering individuals to take charge of their health through informed choices. Our partnership with Kaun Banega Crorepati is a testament to our commitment to spreading awareness about protein’s vital role in everyday nutrition. By associating with a platform as influential as KBC, we aim to inspire millions of viewers to prioritize their health and well-being,” said Sriram Padmanabhan, Marketing Director, Danone India.

Sandeep Mehrotra, Head—Ad Sales, Network Channels, at Sony Pictures Networks India (SPNI) added, “Kaun Banega Crorepati is more than just a show – it’s an institution that brings families together. As an iconic property, it offers brands a unique opportunity to connect with their target audience in a trusted and engaging environment. We’re delighted to partner with Protinex for the first time and craft bespoke solutions that not only meet their business objectives but also seamlessly integrate into the content, creating a holistic and impactful brand experience.”

Further speaking about the association, Shekhar Banerjee, Chief Client Officer, and Office Head – West, North & East, Wavemaker India said, “At Wavemaker, we strive to bring brands closer to audiences in ways that truly matter. This partnership between Protinex and Kaun Banega Crorepati is all about sparking conversations that can inspire healthier choices for millions of viewers. By seamlessly integrating the message of daily protein intake into one of India’s most iconic shows, we are not just amplifying awareness but creating a lasting impact on the way people perceive health and nutrition.”

Protein is a cornerstone of good health, contributing to muscle repair, immunity, and overall energy levels. However, research indicates that India faces a significant protein gap, with many individuals unaware of their daily protein needs. Protinex’s collaboration with KBC is designed to raise awareness towards bridging this gap by combining entertainment with education, leveraging the show’s massive reach and popularity to inspire healthier dietary choices.

Protinex’s association with KBC underscores the shared values of perseverance, growth, and championing excellence. With every episode, this partnership seeks to not only entertain but also equip audiences with the knowledge to make healthier lifestyle choices.

New Delhi, 15th January 2025: Magicbricks, India’s premier property portal, revealed that in Q4 2024 (October–December), 50.9% of listed properties comprised new inventory, including builder floors, under-construction homes, and newly launched independent houses. The remaining 49.1% represented resale properties owned by individuals. This marked a slight shift from Q3 2024, where 48.1% of available properties were new and 51.9% were resale.

The trend varied across metropolitan areas. In Gurugram, new properties constituted 63.1% of listings in Q4 compared to 55.1% in Q3, indicating a notable rise in new supply. Bengaluru, Mumbai, and Chennai similarly saw new homes dominating inventory at approximately 60%.

Conversely, in Noida, where residential searches surged, 65.3% of active listings were resale homes, highlighting attractive returns for homeowners who invested years earlier. Similarly, New Delhi (70%), Thane (65%), and Navi Mumbai (60%) showed higher resale home listings.

These figures highlight the shifting dynamics of India’s housing market, with new supply expanding across key metropolitan areas, while established regions maintain robust resale activity. Satellite cities such as Thane and Navi Mumbai are also gaining traction, bridging the gap and contributing to the evolving landscape.