Experts and Scientists Share Groundbreaking Insights at Shodh Shikhar Vigyan Parv 2025

Bhopal, April 8, 2025: Rabindranath Tagore University (RNTU) successfully hosted the international research and innovation conference “Shodh Shikhar Vigyan Parv 2025” under the theme “Viksit Bharat-Naya Bharat.” The event saw the participation of over 1,500 delegates, 100+ speakers, and representatives from 176 institutions worldwide, showcasing more than 300 research papers and 75 innovative projects. Discussions centered around the commercialization of over 25 research products, emphasizing India’s journey toward becoming a global research and innovation hub. The event featured seven distinct tracks for submissions and presentations, covering a broad spectrum of scientific and technological domains.

Inaugural Address and Keynote Sessions

The conference commenced with an inspiring address by Mr. Atul Kothari, National Secretary of Shiksha Sanskriti Utthan Nyas, who emphasized the importance of conducting scientific research in one’s mother tongue. He argued that regional language-based research fosters better understanding and accessibility, aligning with India’s goal of democratizing knowledge.

Chancellor Santosh Choubey outlined RNTU’s commitment to education and research, highlighting its initiatives like the Prime Minister Skill Center, the Atal Incubation Center, and various startup incubation programs. He stressed the need for industry-academia collaboration to drive innovation and skill development.

Dr. Amitabh Mishra, Chief Scientist at Hicks Company, introduced groundbreaking medical technology, including an advanced thermometer designed to enhance precision in healthcare. Meanwhile, Dr. Arvind Ranade discussed India’s Vision 2047, stressing the need for interdisciplinary research and government support to bolster scientific advancements.

Dr. Namrata Pathak from the Department of Science and Technology (DST) underscored the department’s role in nurturing young researchers through grants and mentorship programs. She encouraged scholars to explore emerging areas like artificial intelligence, biotechnology, and sustainable energy.

Prof. Bharat Sharan Singh, Chairman of MP Private University Regulatory Commission, urged researchers to contribute toward India’s technological self-reliance by 2047, drawing parallels with India’s historical scientific achievements. He called for increased policy support for research and development.

Research Presentations, Exhibitions, and Science Journalism

The event featured a dynamic exhibition where research scholars and industry experts presented path-breaking projects. Highlights included an electric vehicle charging station powered by solar energy, an IoT-enabled workforce management system, and sustainable agricultural innovations aimed at improving food security.

A dedicated session on science communication in Hindi brought attention to the need for accessible scientific literature. Dr. Vinita Choubey, Editor of the magazine “Electroniki Aapke Liye,” shared insights on making scientific knowledge more inclusive and widely available across India.

Experts also discussed the evolving landscape of science journalism, emphasizing its role in bridging the gap between research institutions and the general public. They encouraged young journalists to actively participate in making science engaging and understandable for a broader audience.

Valedictory Session and Closing Ceremony

The valedictory session was graced by Prof. Bharat Sharan Singh, Chairman of MP Private University Regulatory Commission, as the Chief Guest. Distinguished guests included Dr. Manoj Kumar Pateria, Former Chairman, CSIR-NIScPR, and Dr. Namrata Pathak from DST. Other guests included Dr. Siddharth Chaturvedi, Chancellor of SCOPE Global Skills University; Dr. Aditi Chaturvedi Vats, Pro-Chancellor of RNTU; Dr. RP Dubey, Vice-Chancellor of RNTU; and Dr. Arun Joshi, Vice-Chancellor of CVRU Khandwa.

The conference concluded with an awards ceremony recognizing outstanding contributions across multiple disciplines, including engineering, life sciences, and environmental sustainability. Eminent researchers and young scholars were honored for their innovative work, reinforcing the significance of research in shaping India’s future.

With a focus on innovation, collaboration, and knowledge dissemination, Shodh Shikhar Vigyan Parv 2025 set a precedent for future conferences, inspiring researchers to contribute meaningfully toward India’s scientific and technological advancement.

World Health Day 2025: Impact of Food Trends on Health

Mumbai, 8th April 2025: As we mark World Health Day, it’s the perfect time to reflect on how consumer awareness around food, health, and hygiene has evolved over the past year. The Godrej Food Trends Report 2024 had predicted a significant shift in consumer choices, with a growing focus on clean eating, ethical sourcing, and mindful consumption. Looking back, these predictions have not only come true but have also shaped the way India eats today.

With health and well-being at the centre of food decisions, consumers have become more discerning, choosing ingredients that nourish, sustain, and align with their values. The modern Indian family is now more personalized in its food habits than ever before, reflecting a strong commitment to health-conscious and sustainable choices.

Key Trends That Defined Consumer Choices Over the Past Year

1. Cutting Back on Ultra-Processed Foods (94.2%) – A Shift That Stuck

A year ago, 94.2% of experts had predicted that consumers would actively reduce their intake of ultra-processed foods, recognizing their health risks. Today, that shift is evident in the way Indian households are choosing fresher, minimally processed alternatives. From home-cooked meals to clean-label products, the focus on whole foods over convenience-driven, processed options has been a defining trend.

2. Supporting Local Farmers & Producers (90.4%) – A Conscious Choice That Grew Stronger

The emphasis on local, sustainable, and ethically sourced food was another key forecast in 2024, with 90.4% of experts predicting that Indian consumers would move towards supporting local farmers and producers. Over the past year, this movement has only strengthened, with more consumers making conscious efforts to buy fresh, seasonal, and locally sourced ingredients. Farmers’ markets, farm-to-table initiatives, and hyperlocal sourcing have gained prominence, reflecting this growing commitment to sustainability and community-driven food systems.

3. The Rise of Clean & Safe Food Choices (78.8%) – A Hygiene-Driven Evolution

As projected by 78.8% of experts, food safety and hygiene have taken centre stage in consumer decisions. Shoppers have become more vigilant about ingredient sourcing, contamination risks, and the quality of packaged foods. The past year has seen a notable increase in demand for clean-label products, with brands responding by offering more transparency about their sourcing, ingredients, and safety measures.

4. The Climatarian Movement Gains Momentum (75.0%) – Eating for the Planet

With sustainability influencing food habits, 75% of experts had forecasted that consumers would adopt a climatarian approach—focusing on foods with a lower carbon footprint. This prediction has played out strongly, with more plant-based eating, reduced food waste, and an emphasis on seasonal, local produce shaping meal choices. From alternative protein sources to sustainable packaging, the food industry has evolved to cater to this eco-conscious shift.

Traditional Wisdom Meets Modern Convenience

Beyond these major shifts in food habits, the past year has also seen a resurgence of traditional dietary wisdom. As predicted, consumers have rediscovered local and ancestral food practices, blending them with modern convenience. From gut-friendly fermented foods to Ayurveda-inspired diets, the shift towards holistic well-being is now more than just a niche trend—it’s a lifestyle.

Expert Take: The Future of Food & Well-Being

“As we look back at the predictions from the Godrej Food Trends Report 2024, it is evident that these shifts in food habits were not just passing trends but conscious lifestyle choices that are here to stay. Consumers today are more mindful of what they eat, where it comes from, and how it impacts their health and the planet. From reducing ultra-processed food to supporting local sourcing and embracing sustainable diets, the food landscape is evolving towards a healthier and more responsible future,” says Rushina Munshaw Ghildiyal, Managing Director of a Perfect Bite Consulting and Editor of the annual Godrej Food Trends Report.

As World Health Day reinforces the importance of well-being through better food choices, the Godrej Food Trends Report 2024 serves as a testament to how far we have come in our journey towards healthier, more sustainable eating habits.

Goafest 2025 Welcomes Industry’s Talent Innovations

April 8th, 2025; Mumbai, India: With a promise to be bigger, bolder, and more electrifying than ever, Goafest 2025 will bring together the brightest creative minds in the advertising, marketing and media industry for an unforgettable showdown of music talent with Advertising Rocks Season 3. Open to solo and duet performers, Advertising Rocks shortlisted participants will have the opportunity to advance through multiple rounds, culminating in a live finale at Goafest 2025. Shortlists will also get an opportunity to be a part of Goafest 2025 at no cost.

While the solo winners stand a chance to win INR 50,000 and INR 25,000 in first and second place respectively, duet winners can win INR 1,00,000 and INR 50,000 for first and second place respectively.

Speaking on the third edition of Advertising Rocks, Jaideep Gandhi, Chairman of the Goafest 2025 Organising Committee and Founder of Another Idea said, “Advertising Rocks has evolved into a platform that celebrates the creative spirit of our industry beyond work! After two successful seasons, this year’s event is set to raise the bar, delivering a spectacle that blends creativity with entertainment in a way only the advertising industry can. Season 3 is surely going to be the most thrilling yet!”

Adding to this, Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’ stated, “This is the 3rd year of advertising rocks and we’ve seen some terrific performances in the past. We want to make it bigger this year, so we’ve introduced ‘duets’ as a category this time. I’m looking forward to seeing more and more people showcasing their musical talents and I urge every agency to encourage their youngsters to come forward and participate!”

Participants will have to submit their audition video by April 30, 2025, in order to qualify to the semi-finals where they will perform live before a jury panel at Goafest. The finalists comprising 4 finalists from each category will perform at the finals where winners will be determined through a combination of jury scores and audience voting at the festival.

Registrations for Advertising Rocks Season 3 are now open, and participants can sign up to showcase their musical prowess and performance skills. Whether you’re an agency executive, a marketing maven, or a media professional, this is your chance to rock the stage!

Affordable PR for Startups: GPRC Makes Branding Accessible for Solopreneurs

Noida, India – 8th April 2025 – In a world where public relations has long been a luxury reserved for the well-funded and well-connected, Global PR Connect (GPRC) is changing the narrative. As it marks three years of disruptive growth, the digital-first PR agency is leading a quiet revolution—making branding accessible, affordable, and impactful for startups, solopreneurs, and emerging businesses across India.

In just three years, GPRC has achieved an extraordinary 1000% growth in turnover, crossed ₹23 crore in revenue, and built a thriving portfolio of 350+ brands. With 45,000+ media features to its name, the agency is proof that effective PR doesn’t need to break the bank—it just needs the right approach.

Leveling the PR Playing Field

Founded by Animesh Kumar and Saurav Lohani, GPRC was launched with a bold mission: to democratize public relations and make it a powerful growth tool for every brand, not just the big names. “For too long, PR has been an exclusive domain. We wanted to open the doors wide,” says Animesh Kumar, Co-founder of GPRC.

With performance-driven, transparent pricing and a guaranteed visibility model, GPRC ensures that even early-stage startups and solo founders can access top-tier media coverage without the traditional barriers of cost or connections.

“We’re not here to be just another PR agency,” adds Saurav Lohani. “We’re building a movement—one where every ambitious founder, no matter their size or sector, has a fair shot at building a memorable brand.”

Startup-Friendly, Impact-Focused PR

GPRC’s 360-degree approach to PR includes media relations, strategic storytelling, crisis management, influencer marketing, and digital-first brand campaigns. This makes the agency uniquely suited to support lean, agile teams who need maximum impact with minimal resources.

By combining affordable PR packages with AI-powered campaign strategies, GPRC helps businesses get seen, heard, and remembered—without burning through their budgets.

Innovation That Empowers

At the core of GPRC’s success lies its embrace of technology and data. The agency leverages AI-driven media tracking, data analytics, and trend forecasting to deliver PR strategies that are scalable, targeted, and measurable. For small businesses and solopreneurs, this means high-ROI storytelling backed by insights, not guesswork.

With the rapid shift towards digital news consumption, influencer trust, and hyper-personalized branding, GPRC is not only keeping pace with the times—it’s leading the charge.

A Vision to Empower Millions

Looking ahead, GPRC is setting its sights on global expansion while deepening its commitment to India’s growing entrepreneurial ecosystem. By building affordable, tech-enabled PR solutions, the agency aims to support a new generation of brands, innovators, and creators across Tier-1, Tier-2, and even rural markets.

GPRC is also investing in training the next generation of PR professionals, ensuring that the future of the industry is inclusive, AI-ready, and impact-driven.

Tech Entrepreneurs Nikhil and Nishant Rathi’s Major Exit

Mumbai, 08 April 2025: Web Werks India Pvt Ltd, a leading data center provider in India, founded by Nikhil & Nishant Rathi, has been fully acquired by Iron Mountain (NYSE: IRM) in one of the largest transactions in India’s data center industry. The founders of Web Werks secured an investment of $150 million during the joint venture’s formation in 2021, followed by an additional $170 million in 2023. With their successful exit, the Rathi brothers have demonstrated their expertise in building and delivering exceptional value to India’s digital and data center ecosystem.

The acquisition marks a significant milestone for the company, solidifying its legacy as a key enabler of India’s digital economy. As part of the transition, Web Werks will now operate under a new brand identity while continuing to serve its enterprise clients without disruption.

“Nishant and I have been working around the clock for 25+ years to build Web Werks data center. I am incredibly proud of what the entire team has achieved – making it one of the biggest acquisitions in Indian Data Center history. What started with just 40 people and three data centers at 1MW capacity has grown into a team of over 200 with 162 MW of capacity. Since then, we have blitzscaled to a capability of 162+ MW, a total of 6 live data centers in major cities and a family of 200+ people. I am grateful to everyone who has been part of this incredible journey as I look ahead to the next chapter,” said Nikhil Rathi, Co-Founder, Web Werks and NeoSOFT.

Speaking about the sale, Nishant Rathi, Co-Founder of Web Werks and NeoSOFT, added, “While this marks an exciting new chapter for Web Werks, our commitment to fostering growth in the technology sector remains strong. Nikhil and I will continue to lead NeoSOFT and build NeoSOFT & NeoNXT platforms – driving initiatives that will propel businesses to leverage the best of digital & AI. We also look forward to lending our expertise and partnering with investors, entrepreneurs & VCs, and committed to mentoring the next generation of entrepreneurs and growing the data center industry both in India and globally. The India story is alive and well and we are just one of the few examples of what dedication, customer centricity and a belief can do.”

Founded in 1996 by Nikhil and Nishant Rathi in a bedroom, Web Werks has grown into a powerhouse in India’s digital infrastructure space. Over nearly three decades, the company has established itself as a highly trusted provider of high-density, hyperscale, and AI-powered data centers, with best-in-class reliability and efficiency. At the time of sale, Web Werks operated six Tier-3, carrier-neutral data centers in Mumbai, Pune, Delhi-NCR, Bengaluru, and Hyderabad, with construction on another in Chennai already underway.

The journey of Web Werks is a testament to the vision, resilience, and adaptability of its founders. What began as a small web hosting company evolved into a leader, keeping pace with India’s rapidly growing digital ecosystem. Founded by Nikhil and Nishant Rathi when they were only teenagers, the company navigated the early days of dial-up internet, working tirelessly to scale from serving small businesses to enterprise-level solutions. Through industry shifts—from the dot-com boom to the cloud and AI revolutions—Web Werks has consistently stayed ahead of the curve, cementing its role in shaping India’s digital future.

As they look ahead, the Rathi brothers are eager to reinvest their time and expertise into India’s tech landscape. Their unwavering belief in the country’s potential fuels their commitment to helping shape the next phase of India’s digital evolution. “No story is complete without India,” said Nikhil. “We’re proud of everything we’ve achieved, but the best is yet to come. We’re excited about what lies ahead, and we’ll continue to be part of India’s story for years to come.”

NSDC to Skill Over 1.5 Lakh Families for Home Building

Mumbai, April 8, 2025 – The National Skill Development Corporation (NSDC), in collaboration with the Nashik Zilla Parishad and Quality Council of India (QCI), has launched the “Sampanna Ghar Abhiyan” — a unique rural housing initiative designed to help over 1.5 lakh families build their own homes under the Pradhan Mantri Awas Yojana – Gramin.

This community-driven effort brings together 18 professional associations and grassroots institutions with a shared vision: to blend housing access with skill empowerment. Families won’t just receive support in building homes — they’ll also be trained to construct them with their own hands, creating a powerful link between livelihood and self-reliance.

NSDC will play a central role by standardising training modules and supporting the mobilisation of certified trainers across villages. On-ground skill delivery will be led by Shri Ramkrishna Arogya Sansthan, ensuring beneficiaries are equipped with practical construction skills that are safe, efficient and cost-effective. For NSDC, this collaboration is a reflection of its larger mission—to empower individuals with skills that not only enhance livelihoods, but transform communities.

The project is led by Mrs Ashima Mittal, CEO of Nashik Zilla Parishad.

Mr. Kunal Patil (President, CREDAI Nashik Metro) and Mr. Sachin Gulve (Vice President, Nashik Citizen Forum) are coordinating across technical and community bodies, while local architects are contributing to functional and user-friendly home design layouts suited for rural needs.

A wide network of associations—including experts in construction, solar energy, plumbing, sanitation, and building materials—has joined hands to support the campaign. This includes initiatives to provide building materials at factory prices, promote solar-powered solutions with support from the Maharashtra Solar Manufacturers Association, and design low-cost sanitation systems in partnership with the Indian Plumbing Association.

Local education institutions such as Maratha Education Trust, Maratha Vidya Prasarak Samaj and K.K. Wagh will also be involved, with students and faculty offering implementation support alongside rural housing engineers and Block Development Officers from Nashik Zilla Parishad. Together, they will help guide the families through construction while also assisting with availing benefits under government schemes.

A detailed project roadmap is being finalised this week, with implementation set to begin within the next fortnight. With its integrated, community-led and skill-based model, the Sampanna Ghar Abhiyan has the potential to become a national blueprint for rural housing interventions.

Jitendra Thakker, Convenor of Quality City Nashik, expressed gratitude to Mrs Ashima Mittal for her vision and leadership, adding that the initiative’s success lies in its ability to build dignity and confidence—brick by brick, skill by skill.

Gyanendra Tripathi Reflects on His Easy Partnership with Aakash Sinha in Loot Kaand

Mumbai, India- April 8 2025: Amazon MX Player, Amazon’s free streaming platform, is making waves with its latest series Loot Kaand, an electrifying new thriller that dives deep into a heist gone wildly off script. Helmed by director Ruchir Arun and produced by the creators of Drishyam, the high-stakes story revolves around siblings Palash and Latika whose calculated plan spirals into unforeseen turmoil. At the core of this chaotic world is Gyanendra Tripathi’s Pinaki, a clever schemer caught between hilarity and havoc. Alongside him, the series boasts a stellar cast, featuring Sahil Mehta, Tanya Maniktala, Saad Bilgrami, Ronjini Chakraborty, Nitin Goel, and Amit Sarkar in pivotal roles.

Gyanendra

Revealing which character, besides Pinaki, he’d love to play in the series, Gyanendra shared, “If I had the chance, I would love to step into the role played by Aakash Sinha. He brings such a wonderful blend of goofiness, innocence, and unwavering loyalty to the character, and when the situation demands it, he shows immense bravery, too. Working with him was an absolute delight. He did a phenomenal job, and I truly enjoyed watching him bring the role to life. If given the opportunity, I’d love to be Binaghi’s friend.”

Sharing his experience working with the cast, he added, “The entire team was incredible. I had seen Tanya and Sahil’s work before, but we hadn’t met in person. However, the moment we started talking, the connection felt effortless. Mutual respect among co-stars is essential, especially when you’re shooting intense scenes together. Since most of my scenes were with Aakash, it was an exciting experience working together. He’s an old friend, someone I know inside out, and since we come from the same institute and have been mentored by the same teachers, we had a natural rhythm. It was a joy to bounce ideas off of each other and bring our characters to life.”

Free Uber Shuttle Rides for Mumbai Indians’ Fans Today

April 8, 2025 – Mumbai: Mumbai Indians made a winning return to Wankhede, with the MI Paltan showing up in full force. As fans gear up for the second home game on April 7, Uber Shuttle — the official mobility partner — is making match day travel even easier.

After an overwhelming response to the first game, Uber has expanded its free, air-conditioned Shuttle service for Mumbai Indians’ fans. Fans across Mumbai can now ride in comfort — and cheer louder — with seat-reserved Shuttles to and from Wankhede stadium.

On every home match day, fans can skip traffic, parking woes, and last-minute ride searches and ride in style with Uber Shuttle. Snehashish Nag, Head of Strategy, Uber Shuttle, said, “The response from MI Paltan has been phenomenal. With expanded routes, Uber Shuttle is making it easier than ever for the fans to get to Wankhede — comfortably, reliably, and for free.”

To further encourage fans to leave their private vehicles behind, Uber has also rolled out exclusive, limited number match-day promo codes for discounted ‘Uber Premier’ rides to and from the stadium. While booking the ride with Wankhede as the end or start point, fans can use the promo code ‘MIPALTAN’ and get a discount of 18% up to INR 100 per ride.

Just like the stadium dons the team’s blue and gold on every match day, the Uber app will support the Mumbai Indians team too – the vehicle icons will go blue and have the team logo alongside, as a celebration of the most successful team franchise and its loyal legion of fans.

Uber Shuttle is running operations in Delhi and Kolkata and is currently being piloted in Mumbai as a daily commute option connecting residential neighborhoods to commercial districts.

How to book your free Uber Shuttle ride to Wankhede:

  • Open the Uber app and choose Wankhede as your pick-up or drop-off location
  • Tap the Shuttle icon
  • Choose your preferred route & time slot, and tap ‘Confirm’ Uber Shuttle
  • Reserve your seat in advance – no standing, always air-conditioned, always on time

Note: Seats are limited and available on a first-come, first-served basis. Fans are encouraged to book early and ride like champions.

Free Online Quiz on Ambedkar by Udaan Youth Club – April 7-14, Open for All

Udaan Youth Club (UYC) is organizing a National-Level Awareness Quiz titled “Know Ambedkar” 2025 from April 7 to April 14, 2025, in online mode. This quiz is being held in observance of Dr. Bheemrao Ambedkar Jayanti and aims to raise awareness about his life, ideas, and the constitutional values he championed.


Udaan Youth Club (UYC) is a self-organized group of young individuals committed to driving social change through the use of Information and Communication Technology (ICT). Established in 2016 in Village Tyodhi, Baghpat, by Indian Social Worker SR Aman Kumar, UYC engages rural youth in nation-building and participatory development activities. The organization promotes values such as kindness, eco-consciousness, innovation, peace, and quality education through its initiatives on key national and international days.

The “Know Ambedkar” Quiz is a national initiative to educate and inspire individuals by highlighting the contributions of Dr. B.R. Ambedkar to Indian democracy and social reform. It encourages citizens, especially youth, to understand the values of justice, liberty, equality, and fraternity enshrined in the Constitution of India.

Participants will attempt 10 multiple-choice questions based on Dr. Ambedkar’s life, thoughts, and constitutional work. Only those who answer all questions correctly will be eligible to receive a Certificate of Participation.

Eligibility: Open to all individuals irrespective of age, gender, region, or educational background.

Benefits

  1. Certificate of Participation for those who score 100/100
  2. Recognition of top scorers through #ResponsibleCitizens Special Photo Collage
  3. Opportunity to deepen knowledge about Dr. Ambedkar and Indian constitutional values
  4. Digital Volunteer Recognition for individuals with highest number of verified referrals
  5. Impact Partner Recognition for top three institutions with the highest number of participants

Instructions

  • The quiz consists of 10 questions, each carrying 10 marks
  • All questions are multiple-choice with 4 options each
  • The quiz is available in both Hindi and English
  • Participants must score 100/100 to receive a certificate
  • The last date to submit responses is April 14, 2025, by 5:00 PM

How to Participate
Interested individuals can register and participate in the quiz by filling out the official quiz form available at the following link: https://forms.gle/w5YYvYPk11e36AZWA

Sulwhasoo Taps LIM YOONA as Global Ambassador to Strengthen Legacy

Mumbai, April 8, 2025- Global luxury beauty brand Sulwhasoo proudly announces the appointment of LIM YOONA as its new global brand ambassador. Renowned for her versatility and elegance, YOONA embodies the timeless beauty and sophistication that define Sulwhasoo’s philosophy.

As a celebrated actress with a remarkable presence in both domestic and international markets, LIM YOONA has captivated audiences through her compelling performances in film and television. With her graceful charm and enduring influence, she is set to strengthen Sulwhasoo’s identity as a leading Korean beauty brand and further establish it as a globally coveted name in luxury skincare.

A Perfect Synergy: LIM YOONA & Sulwhasoo’s Vision of Holistic Beauty

Sulwhasoo’s pursuit of “Holistic Beauty” extends beyond the present moment, offering a timeless, refined approach to skincare. LIM YOONA’s career, marked by her continuous artistic evolution and profound on-screen presence, beautifully aligns with Sulwhasoo’s commitment to heritage, innovation, and elegance. Her classy and luminous image harmonizes with the brand’s aesthetic values, allowing her to communicate Sulwhasoo’s essence in a deeply resonant way. As Sulwhasoo’s global ambassador, LIM YOONA will take center stage in worldwide campaigns, bringing the brand’s heritage and vision closer to skincare lovers across the globe.

Debuting in the Global Campaign for First Care Activating Serum

This March, LIM YOONA will make her debut in Sulwhasoo’s highly anticipated global campaign for First Care Activating Serum the brand’s best-selling first-step anti-aging solution. Crafted with the wisdom of Korean herbal medicine, this iconic serum sets the foundation for radiant, youthful skin.

Meet YOONA & Sulwhasoo at online and offline stores worldwide, and experience the artistry of luxury skincare redefined.