TripXL Ready to Transform India’s Travel Sector with its April 2025 Launch

Gurugram, 30th April 2025: TripXL, a new online holiday platform in India, is ready to revolutionize the tourism industry with its launch in April 2025. Having been in successful beta testing for several months, the platform is now geared up to revolutionize the travel booking process. Headquartered in Siliguri, TripXL is a cutting-edge platform aimed at making the end-to-end booking process seamless and filling the gap between travellers and verified local travel agents.
 
Unlike other booking websites, TripXL focuses on unique travel experiences based on cultural exchange and eco-travel. The marketplace provides extensive services ranging from personalized itineraries to verified travel agents, competitive pricing, exciting deals, and ease of use. Be it an independent travel experience, honeymoon vacation, family travel, or an adventure trip, TripXL links tourists with established destination management companies (DMCs) and vetted travel agents.
 
The idea of TripXL‘s vision is the brainchild of its founders, Nishi Kant Agarwal and Sashi Kant Agarwal, who boast more than a decade of experience in the flight and hospitality industries. Their passion for creating unique, culture-driven holidays led to the development of this extensive platform, making TripXL a worldwide marketplace for customized holidays.
 
“We believe in the philosophy of ‘going global while acting local.’ Today’s digital landscape is flooded with platforms offering online bookings, but trust remains a key concern for many travelers. At TripXL, our mission is to bridge this gap by providing an authentic, transparent, and value-driven experience, all while ensuring the highest standards of safety,” said Anil Lohia, COO of TripXL.
 
With more than 200 travel agents from North, South, and Eastern India who have already signed up to utilize our product, TripXL plans to grow its network to 400 agents by June 2025. The agents will receive cutting-edge tech support, an integrated booking portal, and a user-friendly interface, all at no investment.
 
TripXL is an enabler for both travellers and travel agents. By enabling travelers to create their perfect trips, we offer a customized experience that provides the maximum value for money. For travel agents, our site offers the resources they require to expand their businesses and reach a global client base.
 
With firm footprints that have been established in Siliguri, Gurugram, Bengaluru, and Gujarat, TripXL is now set to make a foray into Mumbai. The plans of the company in the future are to raise industry standards, foster responsible tourism, and develop effortless and secure booking experiences for everyone.
 
We are driven by our founding values of commitment, accountability, respect, excellence, and sincerity. Our website combines cutting-edge technology, imagination, and an extensive blog network to offer an all-around travel experience. While we continue to expand, we stay dedicated to empowering travellers and aiding in the development of local travel agencies.
 
TripXL has a vision to revolutionize the future of travel, integrating innovation, technology, and commitment to sustainability. TripXL is poised to be at the forefront in providing flexible, green, and customized travel solutions, making every trip a one-of-a-kind and enriching experience.

Mukesh Kumar Rejoins K Raheja Realty as CEO of Infiniti Malls

Mumbai, April 30th, 2025: Infiniti Mall, a flagship property of K Raheja Realty, is pleased to announce the appointment of Mr. Mukesh Kumar as Chief Executive Officer, Infiniti Malls, and Business Head – New Businesses. With nearly three decades of extensive experience in the retail and hospitality industries, Mr. Kumar returns to the company after a brief break, having previously spent almost two decades with K Raheja Realty.

In his new role, Mr. Kumar will lead the operations, leasing and marketing of Infiniti Malls, Andheri and Malad—two of the company’s flagship properties. He will focus on further elevating the retail experience at both malls by enhancing customer satisfaction, optimizing services, and introducing innovative technologies.

Mr. Mukesh Kumar expressed his enthusiasm about rejoining K Raheja Realty: “It was a very easy decision for me to make once I decided to move back to Mumbai. I have been associated with the company for nearly two decades, and I am fortunate to have a supportive promoter with whom I have worked very closely. The comfort of returning to a familiar environment makes the transition seamless.”

Mr. Mukesh Kumar’s vision for Infiniti Mall, Malad is to continue its growth in sales and footfall by further upgrading its offerings, adding new brands, and integrating advanced technology to enhance the customer experience. He aims to reintroduce the Omni-channel strategy to boost retail partner revenue and strengthen marketing, promotions, and loyalty programs.

For Infiniti Mall, Andheri, Mr. Kumar envisions transforming it into a more entertainment and F&B-driven destination. With the addition of new F&B brands and the upcoming launch of Dave & Busters, he plans to increase footfall and revenue while introducing new technologies to improve operational efficiency and customer experience.

Mr. Kumar also highlighted plans to expand the company’s portfolio and develop new business ventures, with announcements to follow. With his extensive experience, he is well-positioned to drive Infiniti Malls into a new era of growth and innovation.

 

Sanjeevini Group’s Umesh Gowda Highlights Bengaluru’s Home Delivery Surge; Varthur and Gunjur Emerge as Key Hotspots

Bengaluru-based real estate developer Sanjeevini Group Chairman and Founder, Umesh Gowda H.A:

With over 80k homes being delivered in the last two financial years in Bengaluru shows the growing focus of city developers on construction and delivery. Game-changing reforms like RERA and SWAMIH fund have accelerated the delivery of homes amidst soaring demand from growing corporate presence and employment. Micro-markets in the periphery like Varthur and Gunjur are amongst the top priority markets for residential demand as developers focus on expediting construction, ensuring quicker delivery and enhancing brand equity.

Vijay Harsh Jha, founder and CEO, VS Realtors:

Delhi-NCR, despite seeing some decline in FY25, saw an unprecedented number of homes being delivered. This signals the growing certainty and confidence in the real estate sector which will help attract more capital from both domestic and global investors.

Baroda BNP Paribas NIFTY SDL 2026 Fund Marks 2nd Anniversary

Mumbai, April 30, 2025: Baroda BNP Paribas Mutual Fund is marking the second anniversary of its fixed income index offering — the Baroda BNP Paribas NIFTY SDL December 2026 Index Fund, with the scheme delivering a strong 8.05% return over the past year as of 31st March 2025, suggesting its position as a potential option for investors seeking low-risk, sovereign-backed debt exposure.”

Managed by Gurvinder Singh Wasan, CFA and Vikram Pamnani both Senior Fund Managers – Fixed Income, the fund aims to provide predictable and tax-efficient returns by passively tracking the NIFTY SDL December 2026 Index. The index comprises State Development Loans (SDLs) that are eligible for Statutory Liquidity Ratio (SLR) investments by banks, with holdings across five states of Gujarat, Haryana, Maharashtra, Bihar and Tamil Nadu. accounting for almost 80% of the schemes net assets

The fund is particularly well-positioned to benefit from potential downward trajectory in yields as experts believe there would be further rate cuts and liquidity easing measures leading to further downward bias on rates and contraction of spreads.

Baroda BNP Paribas Mutual fund believes that better fiscal health of states and potentially lower market borrowings vs budgeted numbers will support the spreads that SDL’s enjoy over central government loans. The residual maturity of this fund is now approximately 1.5years. Investors investing in this fund get a credit risk free portfolio (100% sovereign) with potential returns higher than the RBI’s repo rate

By investing exclusively in SDLs — which come with an implicit sovereign guarantee — the fund ensures zero default risk, making it an attractive avenue for conservative investors and institutions seeking safety with stable returns. Financial planners say that target maturity funds such as this one are suitable for investors looking for predictable income and with a moderate risk appetite and whose investment horizon matches the maturity date of the fund.

As it celebrates two years of consistent performance and growing investor trust, the Baroda BNP Paribas NIFTY SDL December 2026 Index Fund continues to demonstrate the value of target maturity passive debt strategies.

Bollywood Actor Yashpal Sharma Inaugurates PHDCCI’s ‘Expression’ Art Show

Following the astounding success of its debut contemporary Indian art show, PHDCCI organized the 2nd edition of Expression: A Contemporary Indian Art Show”.  The three day event starting from April 30th till May 2nd, 2025 was inaugurated by Shri Yashpal Sharma, a renowned Bollywood actor at PHD House, New Delhi.

Actor Yashpal Sharma in his address congratulated PHDCCI for organizing such a meaningful event to promote artists and their work. He emphasized the importance of working on one’s uniqueness and individual talent. He added, while it is good to be inspired, one must not copy others; only by focusing on personal uniqueness and talent one can truly progress. Everyone has a spark within, and one should never consider oneself inferior.

The Actor further expressed the thought of “Vasudhaiva Kutumbakam” and discussed that the bond of humanity is the greatest of all. He added that while some things may seem insignificant the value lies in time. He cited examples like Charlie Chaplin and Nawazuddin Siddiqui, who turned their weaknesses into strengths by listening to their inner voices something many people tend to ignore.

Dr. Sachidanand Joshi, Member Secretary, Indira Gandhi National Centre for the Arts (IGNCA) congratulated the artists to have brought out their creativity to the world. “Every person is creative in some way, but it is the artists who have the courage to bring their creativity to the outside world”. He also took this opportunity to share his thoughts about the possible threats of AI. Our habits are becoming increasingly AI oriented.

While some paintings take months or even years to create, AI can produce them within minutes. Dr Joshi further emphasized the efforts of artists like Ravi Verma and Nandalal Ghosh, whose work took immense hard work and mental exercise to produce. The real threat he warned is not today but lies ahead, 5 to 20 years from now when everything will move to the cloud it will be difficult to identify original work. This, he said is a serious threat to artists.

He also stressed that it is the responsibility of artists and society to preserve our inherent creativity, talent, intellect, and motivation to create something new. He urged that artistic expression should become the voice and moral conscience of society, and we must all work to make society aware of the future dangers of a digital world.

Anuradha Goel, Chairperson, PHD Family Welfare Foundation, who is at the helm of PHD’s family welfare initiatives, including 25 centers across the country where around 5,000 students are being skilled and also being taught painting and art.  She expressed her hope to see those children growing up to become an artist and presenting their works here one day.  Ms Goel further added that while AI is useful, one should only use it as much as needed and must not become completely dependent on it.

Ms. Sonali Jain, Co-chair, PHDCCI Education Committee, and Vice Chairperson, Sumermal Jain Educational & Welfare Society (Regd.) expressed that literature, music and art hold great importance in a person’s life. She discussed that art is the only form of expression that promotes dialogue without conflict. The empathy and compassion that art brings cannot be brought by a bureaucrat or a politician. She added that art is the most humane way to build a community where people can relate to their culture and ethos by showcasing their work through this medium.

She further explained how PHDCCI has been working for the progress and development of industry for the past 120 years. She expressed hope that through this initiative, PHDCCI would continue to promote the art industry in its true essence and wished for the event to be a sounding success for the artists.

Dr. Ranjeet Mehta, CEO & Secretary General, PHDCCI exclaimed that PHDCCI is delighted to welcome Mr. Yashpal Sharma one of the finest actors of Hindi cinema. He added that the actor’s journey from stage to screen is inspiring and full of motivation especially for artists coming from tier 3 and 4 cities. He emphasized that the contribution of such talented artists will further promote the art community and boost their confidence.

Further he mentioned that PHDCCI which was established in 1905 had recently celebrated its 120th anniversary. He said that the presence of such a legendary artist at the art show would inspire many budding artists. He expressed hope that stalwarts like him would continue to support and motivate such initiatives by PHDCCI in the future as well.

Ms. Preeti Wadhwa Acclaimed Singer & Director, Virva International Pvt. Ltd., said that art is a language and a bond between human beings, behind every piece of art is an artist who is a storyteller. She applauded the initiative by PHDCCI to provide a platform to such artists and expressed that it would encourage them to continue their remarkable work. Lastly she called upon everyone to celebrate this beautiful expression of art

As one of India’s oldest and most respected industry bodies, PHDCCI has been a pillar of support for economic growth, industrial development, and policy advocacy for over 120 years. Now, it has extended its reach beyond commerce, lending its voice and support to the immense artistic and creative talent that lies untapped across the country.

A three day event, scheduled from April 30 to May 2, 2025, Expression is a vibrant and thought provoking contemporary Indian art show that celebrates the diverse perspectives and diverse range of paintings of emerging and established Indian artists. It showcases a curated selection of artworks that push boundaries, spark conversations, and inspire new ways of thinking. The exhibition aims to highlight the vibrant and dynamic nature of Indian art, exploring themes that reflect the country’s rich cultural heritage, social issues, and personal narratives. And provide them with a platform to reach a wider audience for their artworks thereby empowering them economically.

The second edition saw the participation of over 15 artists from all over the country including notable names like Ms. Kalyani, Ms. Abhipsa Pradhan, Ms. Sunita Lamba, Mr. JP Singh, Mr. Kedaram Viswanathan, Mr. Rangroop Ranjeet Singh, Mr. Ramchandra Pokale, Mr. Ramonkar, Ms. Shivraj Singh.   Through painting, sculpture and mixed media, the artists explore themes that resonate with modern India, such as identity, culture, social justice, and the human condition. The show provides a platform for artists to express themselves freely, sharing their unique visions and experiences with a wider audience.

Vietnam Airlines Launches Wide-Body Flights on Mumbai-Hanoi Route with Boeing 787 and Airbus A350

Mumbai, April 30th, 2025: Vietnam Airlines, the national carrier of Vietnam, proudly marked a new milestone today with the successful launch of its upgraded wide-body operations on the Mumbai-Hanoi route. The airline will now operate four weekly flights using the state-of-the-art Boeing 787 Dreamliner and Airbus A350 aircraft, offering passengers a superior travel experience with enhanced comfort, cutting-edge technology, and greater capacity.

The inaugural wide-body flight departed from Chhatrapati Shivaji Maharaj International Airport (CSMIA), Mumbai, amidst much fanfare, featuring a ceremonial cake-cutting ceremony and a warm welcome for passengers. Dignitaries, airport officials, and representatives from Vietnam Airlines and its India GSA, Aeroprime Group, were present to celebrate the occasion.

Speaking at the launch event, Mr. Nguyen Trung Hieu, Country Manager India at Vietnam Airlines, said, “We are thrilled to begin this exciting new chapter in our India operations. Upgrading to wide-body aircraft on the Mumbai-Hanoi route underscores our dedication to delivering unparalleled comfort and convenience to Indian travelers. We look forward to welcoming more passengers onboard and strengthening the vital air bridge between India and Vietnam.”

This upgrade is a strong testament to Vietnam Airlines’ growing commitment to the Indian market, providing travelers with best-in-class amenities such as spacious full-flat beds in business class, in-flight entertainment across all classes, gourmet meal options including specially curated Indian cuisine, and world-class Vietnamese hospitality.

Adding to this, Mr. Abhishek Goyal, CEO & Executive Director of Aeroprime Group, commented, “Vietnam has rapidly emerged as a preferred destination for Indian travelers, and with this upgrade, Vietnam Airlines is perfectly positioned to meet the growing demand, enhancing connectivity between India and Vietnam and setting a new benchmark for travel experience in this sector.”

Vietnam Airlines currently operates 14 flights weekly from Delhi and Mumbai to Hanoi and Ho Chi Minh City. The introduction of wide-body aircraft on the Mumbai-Hanoi sector further strengthens its position as a leading carrier of choice for travelers between India and Vietnam. Additionally, Vietnam Airlines has announced the commencement of direct flights from Bengaluru and Hyderabad, beginning in May.

Koffeetech Spotlights Digital Trends in Real Estate Marketing

Mumbai, April 30th, 2025:Koffeetech Communications, a pioneer in digital marketing solutions, presents compelling predictions for the real estate industry’s digital marketing landscape as we look ahead to 2025. Backed by data and industry insights, these forecasts outline key areas for realtors to concentrate on to thrive in a rapidly evolving market.

Guided by the principle “We are KAAFI for you,” Koffeetech aims to be a trusted brand partner, providing digital solutions that combine creativity, strategy, and technology. With expertise in real estate, e-commerce, education, and more, Koffeetech focuses on delivering services that meet the evolving demands of today’s market.

 In today’s fast-paced digital age, the key to success in real estate lies in adaptability and innovation,” said Koffeetech Communications Founder & CEO Jay Rathod. “At Koffeetech Communications, we are dedicated to equipping realtors with cutting-edge tools that harness the power of data, immersive technologies, and sustainable practices. By prioritizing personalization and leveraging modern marketing strategies, we can create meaningful connections with buyers and pave the way for a more dynamic and responsible real estate landscape in 2025 and beyond”.

 1. Increased Emphasis on Personalization 

Research shows that 80% of consumers are more likely to make a purchase when presented with a personalized experience. Realtors should adopt data analytics tools to create tailored marketing campaigns that resonate with individual buyer preferences, thus enhancing engagement and conversion rates.

 2. Rise of Virtual and Augmented Reality (VR/AR) 

The global AR and VR market is projected to reach $300 billion by 2025, reflecting the increasing demand for immersive experiences. Realtors should invest in VR and AR technologies to offer virtual tours of properties, making the buying process more accessible and appealing to remote buyers.

 3. Mobile-First Marketing Strategies 

With over 50% of web traffic coming from mobile devices, adopting mobile-first strategies is vital. Real estate websites must be optimized for mobile use, and agencies should develop user-friendly apps to meet the on-the-go needs of tech-savvy consumers.

 4. Focus on Sustainability 

A report from Nielsen found that 66% of consumers are willing to pay more for sustainable brands. Realtors should emphasize eco-friendly properties and sustainable practices in their marketing efforts to attract a growing audience interested in environmentally responsible living.

 5. Leveraging Social Media Influencers 

Influencer marketing is set to grow to a $16.4 billion industry in 2022, making it an effective strategy for real estate promotion. Collaborating with local influencers can help agencies extend outreach and build genuine connections with prospective buyers, especially millennials and Gen Z.

 6. Enhanced Use of AI and Chatbots 

With chatbots projected to handle 85% of customer interactions by 2027, integrating AI tools can significantly enhance customer service. Realtors should implement chatbots on their websites to provide instant responses to inquiries, streamline communication, and improve overall efficiency.

 7. Data-driven decision-making

 Embracing big data can help realtors understand market trends and consumer behaviors better. Agencies that utilize data analytics to inform their marketing strategies will have a competitive edge, as they can adapt and respond to market dynamics more effectively.

“As we move into 2025, the real estate industry must embrace the digital transformation with open arms. By adopting innovative marketing strategies and prioritizing the needs of the modern consumer, realtors can not only survive but thrive in this competitive landscape,” concluded Jay Rathod, Founder & CEO of Koffeetech Communications. “Together, let’s shape the future of real estate with creativity, technology, and a commitment to sustainability.

Key Recommendations for Realtors  

– Invest in Technology: Integrate VR/AR and AI chatbots into your marketing strategies to improve customer engagement. 

– Personalize Marketing Efforts: Use data analytics to tailor communications and property presentations to individual buyer preferences. 

– Prioritize Sustainability: Highlight eco-friendly features of properties and adopt sustainable practices within your marketing strategies. 

– Focus on Mobile Optimization: Ensure that all digital marketing assets are mobile-friendly to meet the needs of today’s consumers. 

 

Endiya Partners and Gopichand Launch ‘Game On!’ for Startup Wellbeing

Bengaluru, India | 30 April 2025 – Endiya Partners, in collaboration with the Pullela Gopichand Badminton Academy, has announced Game On!, a first-of-its-kind sports tournament built to promote wellbeing, resilience, and leadership within India’s startup ecosystem.

The tournament will debut in Bengaluru on 6–7 June 2025 and will feature Badminton, Table Tennis, and Box Cricket. With HSBC Bank as event partner, the initiative invites participation from early and growth-stage startups, as well as ecosystem enablers — acknowledging that everyone, from interns to investors, plays a crucial role in shaping the entrepreneurial journey.

Startups thrive on speed, resilience, and teamwork — and so does sport. Game On! offers founders, operators, and enablers a high-energy break from the grind, using sport to build trust, leadership, and camaraderie that translate far beyond the playing field.

“Sport is one of the best teachers of leadership. It builds not just physical endurance, but clarity, discipline, and emotional strength, qualities every member of the startup ecosystem needs,” said Pullela Gopichand, Chief National Coach for the India National Badminton team. “With Game On!, we want to create a space where the ecosystem can step back from the pressure, recharge, and sharpen the resilience and teamwork that drive success both on the court and in business.”

“Startup teams operate under constant pressure with little room to pause,” said Sateesh Andra, Managing Partner, Endiya Partners. “Game On! brings our ecosystem together not just to compete, but to connect on the court and beyond. Whether you’re closing a deal or winning a match, success relies on rhythm, trust, and shared experience. This tournament is our opportunity to step back, gain clarity, and strengthen the bonds that drive us forward.”

Game On! is also a reflection of a growing cultural shift where startups are recognising the value of investing in employee wellbeing as a necessity for sustained innovation and retention.

Endiya’s ongoing commitment to the founders’ and their teams’ wellbeing underpins the initiative. By encouraging physical activity, peer bonding, and emotional reset, Game On! aims to embed sustainable habits into startup culture.

INEOS and Covestro agree landmark 8-Year LNG linked Gas Supply Agreement

INEOS and Covestro have today announced a significant long-term agreement for the supply of natural gas for up to eight years, starting 2027. The agreement builds on INEOS‘ newly established LNG supply chain, and both companies’ commitment to support European industrial competitiveness.

Covestro uses natural gas as a feedstock as well as an energy source. The partnership will enable the supply of natural gas sourced from INEOS’ global LNG portfolio, providing a stable and predictable feedstock and energy stream for Covestro’s European operations. This strategic collaboration addresses the critical need for secure and diversified energy sources in Europe.

David Bucknall CEO, INEOS Energy said: “Our goal is to supply customers with vital energy throughout the energy transition, not just at the end. That means maintaining competitive hydrocarbon supplies as alternatives emerge and grow. This long-term LNG deal with Covestro does exactly that, providing reliable, cost-effective energy to help our industrial partners manage volatility and avoid shortages.”

Thorsten Dreier, Chief Technology Officer of Covestro, added, “Securing a stable, competitive and predictable gas supply is essential for our operations right now. This agreement with INEOS provides us with the long-term security we need to maintain our production and contribute to the European economy. We value INEOS‘ commitment to supporting European industry and their proactive approach to addressing the region’s energy challenges. This contract is an important building block for us as a company in the energy intensive industry to transition towards an affordable renewable energy supply.”

This agreement reinforces the shared goal of both companies to maintain a strong and competitive industrial base in Europe. By ensuring a reliable gas supplyINEOS and Covestro are taking real, tangible steps to secure the future of their European manufacturing assets.

INEOS first entered the LNG sector in June 2022, signing a 20-year agreement with US-based Sempra Infrastructure to supply 1.4 million tonnes of LNG annually from the US Gulf Coast.

Greener, Smarter, Safer: Unlocking Cyber Security Through Sustainable IT

Caring for the earth has always been a grave concern for both organisations and indviduals alike. With a plethorar of issues to be concerned about, in today’s digital landscape, organizations also face the dual challenge of maintaining robust cyber security measures while also reducing their environmental impact to manage risks and realize opportunities. This issue is especially critical for India, which has emerged as a prime target for cyberattacks. According to Check Point’s Threat Intelligence Report, Indian organizations faced an average of 3,278 cyberattacks per week over the past six months, significantly higher than the global average of 1,878.

Each one of these incidents not only threatens sensitive data and business continuity but also adds to the nation’s energy burden. Investing in sustainable, preventive cybersecurity is no longer optional but essential for both resilience and resource efficiency.

In recognition of Earth Day 2025, we’d like to discuss why the convergence of these two priorities is particularly relevant, giving rise to Green IT security practices that can help organizations accomplish both goals simultaneously. By implementing energy-efficient security systems, companies can strengthen their defenses while contributing to sustainability efforts and reducing operational costs – a win-win for the bottom line and the planet!

The Energy-Security Connection

When companies design their IT security systems with energy efficiency in mind, they create a more sustainable digital infrastructure without compromising protection. A key performance indicator in this approach is the energy consumption per gigabit (Gbit) of data throughput in next-generation security gateways. By optimizing for this metric, organizations can reduce their environmental footprint while maintaining effective security controls.

Check Point‘s latest ESG Report provides concrete examples of this approach in action. Our Check Point Quantum Force 29200 security gateway demonstrates a remarkable 73% decrease in Power Consumption (Watts) per Throughput (Gbps) compared to the previous Quantum 28000 model. Impressively, this reduction comes alongside a 112% improvement in Threat Prevention capabilities. Similar advancements are evident in another product line, where the Quantum Force 9800 security gateway delivers a 61% reduction in Power Consumption (Watts) per Throughput (Gbps) compared to the Quantum 7000, while achieving a 111% improvement in Threat Prevention. These innovations illustrate how next-generation security technologies can simultaneously enhance protection and energy efficiency.

Prevention: The Green Approach to Cyber Security

Proactive defense against cyberattacks doesn’t just protect data—it prevents unnecessary energy consumption. When organizations fall victim to attacks like ransomware or cryptominers, recovery often involves energy-intensive processes such as restoring backups or rebooting entire systems. These procedures consume significant energy that could have been saved through preventive measures.

Consider cryptomining malware, which remains a persistent threat despite its peak in 2018 when it affected 40% of analyzed organizations.

Even recently, malware such as XMRig has been detected targeting gaming engines. The collective energy consumption of cryptomining is estimated at a staggering 125-terawatt hours annually—highlighting how effective prevention directly translates to energy savings.

AI Systems: New Threats, New Energy Concerns

Data poisoning in AI systems represents another emerging concern. These attacks compromise machine learning models, often requiring complete retraining to remediate—an extremely energy-intensive process. As organizations increasingly rely on AI-powered tools for decision-making, protecting these systems also means avoiding redundant and costly training cycles that consume substantial computational resources.

Architecture Choices for Energy Efficiency

Network architecture decisions significantly impact both security and energy consumption. Hybrid network models, such as mesh networks within SASE (Secure Access Service Edge) environments, can reduce energy use by decreasing the number of hops data must take. Instead of routing all traffic through cloud services, these approaches ensure fewer energy-consuming systems are involved in transmission.

In data centers, scale-out security gateway designs enhance energy efficiency by providing high availability without relying on traditional active-passive configurations that often waste resources.

The Combined Benefit

By integrating Green IT principles into cyber security strategies, organizations create infrastructure that is both secure and sustainable. Making strategic choices in architecture, proactively defending against attacks, and considering the energy implications of security operations allows companies to protect both their business interests and environmental resources.