Affordable Housing: Collateral Damage of US Tariffs

Mumbai, 11 August 2025: The mounting trade tensions between India and the United States post the imposition of 50% tariffs are just trade disruptions. If not negotiated into moderation, they will massively impact many critical, yet vulnerable sectors that drive India’s affordable housing segment.

Dr. Prashant Thakur, Executive Director – Research & Advisory, ANAROCK Group, says, “This category of homes priced INR 45 lakh or less was already gravely hit by the COVID-19 pandemic and is still struggling to find any semblance of firm ground. Trump’s mercenary tariffs will snuff out even the dimmest ray of hope for this segment.”

India’s affordable housing segment is mainly driven by demand coming from the country’s MSMEs and SMEs which, despite their relatively modest scale, are deeply integrated into India’s export ecosystem. Their workforces are the primary clientele for affordable housing.

ANAROCK data finds that as of H1 2025, the sales share of affordable housing has dropped to mere 18%, or approx. 34,565 units of a total of 1.90 lakh units sold in the top 7 cities. The fact that affordable housing had an overall sales share of more than 38% in 2019 shows just how badly its momentum has faltered.

The post-pandemic demand decline in this segment, which caters to approx. 17.76% of India’s population of about 1.46 Bn, clearly reflects in the drop in supply of affordable housing. Its share of the total launches has plummeted from 40% in 2019 to just 12% in H1 2025.

MSMEs are a critical demographic of India’s economic landscape. Among its top employment and exports generators, they are India’s economic backbone. According to government estimates, MSMEs currently contribute nearly 30% to India’s GDP, and over 45% to its exports.

In exports, MSMEs have proliferated 228% in just the last four years – from 52,849 in FY 2020-21 to 173,350 in FY 2024-25. Together, MSMEs and SMEs formally and informally employ over 260 million Indians, particularly in labour-intensive industries like textiles, engineering goods, auto components, gems and jewellery, and food processing. When it comes to India’s growth story, editing out the SME/MSME chapter causes the entire narrative to collapse.

So far, the global economy presented a major opportunity to Indian MSMEs to seize new export markets, build global supply chains, and diversify revenue streams. The new tariff imposition, if it takes hold, puts a roadblock on what should be a no-limits speedway – and a chakka jam on the affordable housing vehicle that drives the homeownership dreams of the largest lower quadrant of the Indian population.

“Because of the disruption in this large workforce’s future income thanks to the tariffs, affordable housing demand may very possibly derail and further impact sales in this highly income-sensitive segment,” says Dr. Thakur. “Concurrently, such a drop in demand will curtail launches by developers, who will have to contend with tighter working capital due to lower sales. As it is, they have been grappling with serious input cost inflation since the pandemic.”

Housing finance institutions that cater to this segment’s home loans will look at a growing risk – of defaults at worst, and dampened disbursements on account of lower demand at best.

In short, the fate of India’s affordable housing segment hangs in the balance. How the government addresses the issue through coordinated policy, fiscal safeguards, and buyer-focused support measures will be pivotal. Affordable housing, the erstwhile poster child of a massive electoral exercise and the mainstay of every Indian’s dream of a financially stable future, hangs in the balance.

Prasar Bharati Partners with AEx SPORT to Broadcast Global League Wrestling

Prasar Bharati and AEx SPORT Announce Strategic Partnership to Broadcast Global League Wrestling (GLW)

prasar bharati

Mumbai, 11th Aug, 2025: In a landmark development poised to transform India’s sports entertainment landscape, Prasar Bharati, the national public broadcaster, has signed a strategic Memorandum of Understanding (MoU) with AEx SPORT, the sports innovation vertical of UK-headquartered AdiGroupe, to broadcast Global League Wrestling (GLW) — the first professional wrestling league of its kind in India and the Asia-Pacific region.

This unique collaboration brings together the expansive national reach of Prasar Bharati — across both television, digital platforms and radio — and the global branding, content, production, IP and marketing expertise of AEx SPORT, to create a world class sports entertainment property designed for Indian, Asia-Pacific and global audiences.

A Cultural Milestone in Indian Sports Entertainment

GLW will officially be unveiled on 17 September 2025, followed by its broadcast debut on 4 October 2025, coinciding with the Government of India’s continued push to promote sports and youth engagement. GLW will be telecast on DD Sports and streamed on Prasar Bharati’s digital platform, Waves, and AIR with the inaugural season spanning 40 weeks of immersive, family-friendly programming.

Shri Navneet Kumar Sehgal, Chairman, Prasar Bharati, emphasized:

“This marks a new era for Indian pro-wrestling. The idea is to catapult the Indian sports to the global standards. Building on our existing partnerships with Hockey India, the Handball Association of India, PGTI, and others, this partnership reinforces our commitment to promote a variety of sports and will give India’s next generation of youth and athletes a national platform.”

Shri Gaurav Dwivedi, CEO, Prasar Bharati, commented:

“This partnership underscores Prasar Bharati’s continued commitment to delivering engaging, culturally resonant, and high-quality content to Indian audiences. GLW introduces a new genre of youth-led programming that combines traditional Indian storytelling with international sports entertainment standards.”

Sanjay Viswanathan, Chairman, AdiGroupe and AEx SPORT, added:

“GLW is part of AEx SPORT’s broader mission to build immersive and inclusive sports-based cultural experiences for sports fans worldwide. We are dedicating GLW to India on the auspicious day of 17 September, to build Indian youth’s pride and self-confidence through competitiveness and excellence in sports entertainment, and provide an opportunity for Indian pro-wrestling talent to shine on a global stage.”

Championing Indian Talent with Global Appeal

The GLW format has been meticulously developed to reflect Indian cultural ethos while embracing global benchmarks in narrative structure, production design, and athlete presentation. The league will introduce a fresh storytelling ecosystem, complete with original characters, cinematic storylines, and a production environment tailored for family viewing.

The Great Khali Joins GLW as Brand Ambassador and Talent Commissioner

Bolstering GLW’s appeal, The Great Khali, former WWE World Heavyweight Champion and one of the most globally recognized Indian athletes, will serve as Brand Ambassador and Talent Commissioner. In this dual role, he will play a pivotal part in talent identification, mentorship, and content development.

The Great Khali stated:

Wrestling transformed my life and gave me a global platform. GLW presents a serious, structured, and entertaining opportunity for the next generation of Indian athletes to follow that same path. GLW will help them shine on Indian and global stages — on our own terms.”

ROHL Expands Presence in Central India with Signing of Regenta, Bhopal

Bengaluru, 11th Aug, 2025: Royal Orchid Hotels Ltd. (ROHL) has announced the signing of their latest property at Bhopal, at the heart of Madhya Pradesh as its expansion in the Northern region. The strategic expansion aligns with the brand’s strategy of expanding in the less discovered and growing regions of India to boost tourism and hospitality in these smaller undiscovered destinations. Developed in association with Regenta Hotel Bhopal Airport, the 70-key resort will be operated under a management agreement. The property reflects ROHL’s asset-light model and its focus on offering guests an amazing stay.

bhopal

The new 70 key business hotel, including four spacious suites, is strategically situated on Airport Road, just 1 km from Raja Bhoj International Airport. With a built-up area of 56,000 sq ft, the brownfield property is designed to serve the evolving needs of modern business travellers and MICE clientele. It features three fully equipped conference rooms, a rooftop bar and restaurant, and wellness amenities such as a spa, swimming pool, and gym – creating a perfect balance of business efficiency and leisure comfort.

Commenting on the signing, Arjun Baljee, President, Royal Orchid Hotels Ltd., said, ” As we continue to grow our presence across India, cities like Bhopal play an important role in our journey, It’s a city on the rise, with a growing business landscape and a strong demand for quality hospitality. This new hotel is designed with today’s business traveller in mind, practical, comfortable, and well-connected. We’re proud to bring the Regenta experience to Bhopal in partnership with Sarla Builders & Developers and we eagerly await visitors looking for connectivity, comfort, and genuine hospitality”

Bhopal – the capital city of Madhya Pradesh – is a vibrant administrative and commercial centre with growing infrastructure, numerous regional offices, and increasing demand for organised hospitality offerings. Apart from its business appeal, Bhopal also attracts a steady influx of leisure travellers, thanks to its unique blend of serene lakes, cultural heritage, and historical monuments.

Mrs. Komal Punjabi & Mr. Manal Punjabi said “We’re excited to collaborate with Royal Orchid Hotels to bring the Regenta experience to Bhopal. This partnership reflects our shared commitment to offering guests an elevated stay experience – professional yet warm, efficient yet relaxed.”

Magicbricks Report Reveals Profound Impact of Urban Migration on Income, Lifestyle, and Real Estate Across India

New Delhi, August 8, 2025: Magicbricks, India’s leading real estate portal, has launched its inaugural “Pata Badlo, Life Badlo” report, a comprehensive study revealing the significant impact of migration on real estate ecosystem – demand, supply, pricing. The report highlights that moving to Tier-1 cities like Mumbai, Bengaluru, Delhi, Hyderabad, Gurugram, and Noida can be a pivotal financial decision, offering up to 1.95 times (30-60% more) salary growth compared to Tier-2 cities.

According to the report, strategic real estate investments in these cities have delivered remarkable returns—with markets like Noida from ₹6,300/sq.ft in 2020 to ₹13,300/sq.ft in 2025 (+111%), Greater Noida from ₹4,400/sq.ft to ₹9,029/sq.ft (+105%), and Gurugram from ₹8,600/sq.ft to ₹15,996/sq.ft (+86%) showing significant property price surges from 2020 to 2025. The report further underscores the rise of migrants as investors, not just renters. With rental yields and capital appreciation rising in tandem—especially in hotspots like Mumbai (RPGD: 3.6) and Greater Noida (RPGD: 2.3)—many migrants are choosing to invest early in their urban journey, turning mobility into a means of multiplying wealth.

Marriage is a significant driver of female migration in India, accounting for 86.8% of moves, while students frequently relocate for education, with 61% moving to Delhi NCR for undergraduate studies and 18% for exam preparation. Beyond these social factors, environmental and economic push factors like agricultural distress, climate shocks, and rural job scarcity, especially in states like Bihar and Uttar Pradesh, compel families to seek financial stability and better infrastructure in urban centers. While 18.9% of people move from rural to urban areas and 15.9% migrate within urban areas for affordability or job proximity, an emerging trend sees 10.2% of migrants shifting from urban to rural regions. This reverse migration is driven by rising housing costs, urban stress, and increased remote work opportunities, leading professionals to seek affordability, cleaner environments, and stronger community ties in smaller towns, redefining success beyond traditional urban ambition.

“The ‘Pata Badlo. Life Badlo.’ campaign stems from a very real insight: that the right move, to the right city or neighbourhood, can completely alter someone’s growth trajectory,” said Prasun Kumar, Chief Marketing Officer, Magicbricks. “Furthermore, this report illustrates how migration reshapes India’s real estate. This influx drives robust market activity, with property rates in Noida jumping 95.6%, Greater Noida 88.1%, and Gurgaon 77.7% between 2021-2022. Mumbai also led consistent growth, reaching ₹30,796/sq ft by 2025—a 58% increase from 2020. Even after the pandemic, cities like Delhi saw a remarkable 47.2% rebound in demand by 2022, and Bengaluru followed with an 18.8% increase. Migration is a powerful catalyst for value appreciation and dynamic market activity across urban India.”

The report also draws on real-life journeys of well-known personalities who have experienced transformational growth by changing cities. From Pankaj Tripathi’s move from Bihar to Mumbai to Deepinder Goyal’s leap from Punjab to Gurugram, and Kapil Sharma’s shift from Amritsar to Mumbai — these stories echo a shared truth: where you live can define what you become.

Hindustan Petroleum Corporation Ltd (HPCL) Reports Q1FY26 Results

Mumbai, August 8, 2025: Hindustan Petroleum Corporation Ltd. (HPCL) announced its financial results for the first quarter of FY26, highlighting a resilient performance in marketing margins despite headwinds in refining operations due to weaker-than-expected Gross Refining Margins (GRMs).

Financial Highlights:

  • Refining Throughput: 6.66 million metric tonnes (mmt)
  • Reported GRM: USD 3.08/bbl (vs USD 5.0/bbl in Q1FY25 and USD 8.4/bbl in Q4FY25)
  • Implied Gross Marketing Margin (GMM): Rs 7.0/litre (vs Rs 3.0/litre in Q1FY25)
  • Standalone EBITDA: Rs 76 billion – up 261% YoY
  • Total Sales Volume (including exports): 13 mmt
  • Debt Reduction: From Rs 633 billion at FY25-end to Rs 510 billion in Q1FY26

Despite a reported GRM miss—largely driven by a USD 3.5/bbl inventory loss—HPCL managed to deliver a strong YoY EBITDA growth, supported by healthy marketing margins. The reported GRM fell short of expectations (PLe: USD 6.2/bbl), though core GRM was higher at USD 6.6/bbl.

The company also incurred an under-recovery of Rs 21.5 billion on LPG sales during the quarter. Cumulative under-recoveries on LPG have reached Rs 130 billion. Industry experts believe that given the robust GMM on petrol and diesel, the LPG under-recovery may remain uncompensated.

Strategic and Operational Updates:

  • Pre-commissioning underway at the Vizag bottom-upgradation project
  • Barmer Refinery: 95% complete; Petrochemical complex 73% complete
  • First crude expected at Barmer by FY26-end
  • Targeting Rs 10–15 billion EBITDA improvement through operational efficiencies
  • Inventory losses: Rs 14 billion in refining, Rs 6 billion in marketing
  • Russian crude accounted for 13.2% of crude basket in Q1FY26
  • LPG under-recovery stood at ~Rs 165 per cylinder
  • Chhara LNG terminal utilization expected to rise to 35–40% in FY27 post breakwater completion

Outlook and Valuation:

The company expects GRMs to rebound to the long-term average of USD 5–7/bbl in FY26–27, and has built in USD 6/7 for FY26/27E in its forecasts. Similarly, GMM is projected at Rs 4.4/4.5/4.9 per litre for FY25/26/27E.

With improving marketing margins, reduction in debt, and anticipated recovery in refining margins, analysts have upgraded HPCL’s stock rating to ‘Accumulate’ with a revised target price of Rs 422 (earlier Rs 360), valuing the company at 1.3x FY27 PBV.

Toyota Technical Training Institute Marks the Convocation for its 16th Batch of Students

Mumbai, 7th August 2025: Toyota Technical Training Institute (TTTI) celebrated the convocation of its 16th batch of students, marking another significant milestone in its mission to skill and empower rural youth through world-class training in advanced manufacturing practices. A total of 200 students—comprising 60 Regular TTTI students and 140 Toyota Kaushalya course students from rural Karnataka—were honoured during the ceremony for successfully completing their holistic development journey across Knowledge, Skill, Body, and Attitude.

The academic honours were bestowed upon the graduates by the esteemed Chief Guest, Dr. Sreedhara Panicker Somanath, renowned aerospace engineer and former Chairman of the Indian Space Research Organisation (ISRO). The event saw participation from Automotive Skills Development Council (ASDC), National Skill Development Corporation (NSDC), Electronics Sector Skills Council of India (ESSCI), Toyota Technical Skill Academy – Japan, Toyota Indonesia Academy, and representatives from senior leadership of Toyota Kirloskar Motor, Toyota Group Companies and Suppliers, fostering meaningful knowledge exchange amongst all who participated in the event.

TTTI

As part of this year’s convocation, Toyota Kirloskar Motor also formalised strategic collaborations to enhance the skilling ecosystem through three significant Memorandums of Understanding (MoUs):

An MoU exchange with the Electronics Sector Skills Council of India (ESSCI) will facilitate certification and content development for TTTI and external trainees in the electronics sector. ESSCI will support the development of new course content, help establish a Center of Excellence, and enable short- and long-term certified programs aligned with the National Council for Vocational Education and Training (NCVET).

An MoU with the Automotive Skills Development Council (ASDC) will focus on the training and certification of Trainers, Assessors, and students in key automotive job roles. This partnership aims to bridge the critical skill gaps by strengthening trainer capabilities and advancing the automotive skilling ecosystem.

Additionally, seven private ITIs across Karnataka entered into an MoU with TKM to collaborate on skill development and training support. These include; Shree Mahaveera Education Societies: Shah Dham ji Jadhav ji Chheda Pvt ITI (Hubballi), Sir Siddappa Kambalagi Memorial Pvt ITI (Gadag), Shri Jagadguru Thontadarya Pvt ITI (Dambal), Sri Hombegowda Pvt ITI (Channapatna), Jagadguru Sri Shivarathreeshwara Pvt ITI (Chamarajanagara), Shri Sindagi Shanthaveera Pattadyakshara Pvt ITI (Moratagi) and Gurunank Dev Pvt ITI (Bidar)

Since its inception in 2007, Toyota Technical Training Institute (TTTI) has remained committed to equipping rural youth with advanced technological knowledge and holistic development to create industry-ready professionals. With a consistent 100% placement record, TTTI graduates have secured promising opportunities not only in Karnataka but also across India and in international markets. The Toyota Kaushalya program, introduced in recent years, has been well-received for its innovative ‘Learn and Earn’ model that integrates theoretical learning with On-the-Job Training (OJT). As part of the Japan-India Institute for Manufacturing (JIM) initiative, TTTI also imparts Japanese-style manufacturing practices, further aligning with the Government of India’s ‘Skill India’ Mission.

TTTI ensures inclusive access to education by offering free, fully residential training to economically underprivileged girls and boys from rural Karnataka. Its rigorous and holistic approach has enabled students to earn accolades at premier platforms such as India Skills and World Skills competitions. The institute’s residential programs focus on all-round development—covering knowledge, technical skills, and physical and mental well-being—making TTTI a sought-after center of excellence in technical training. The three-year Regular Program and the two-year Toyota Kaushalya Program are both designed around the pillars of Body and Mind, Skill, and Knowledge, with training offered in core trades such as Vehicle Assembly, Welding, Painting, and Mechatronics. As of August 2025, TTTI has successfully graduated 1,417 students and currently trains over 1050 students at its Bidadi campus.

Speaking at the occasion, Chief Guest Dr. Sreedhara Panicker Somanath, Former Chairman of the Indian Space Research Organisation said, “It is an honour to be a part of this important milestone in the lives of these bright young individuals. The Toyota Technical Training Institute stands as a symbol of what dedicated industry efforts can achieve in the field of skilling. TTTI’s focus on rural empowerment, practical learning, and excellence in training is truly commendable. These graduates represent the aspirations of a new India—technically skilled, resilient, and ready to shape the future. I extend my heartfelt congratulations to each graduate and applaud Toyota’s enduring commitment to nation-building through skill development.”

Mr. G. Shankara, Executive Vice President -Finance and Administration- Toyota Kirloskar Motor, “As part of our unwavering commitment to nation-building through skill development, Toyota Technical Training Institute (TTTI) has been consistently transforming rural youth into world-class, competitive technicians. Our graduates, now over 1,400 strong, have brought pride to the nation by excelling at prestigious global platforms like WorldSkills. In parallel, Toyota is also supporting the development of over 80 Government Industrial Training Institutes (ITIs) across Karnataka to strengthen the broader skilling ecosystem. Our programs are aligned with leading certifying bodies such as the Automotive Skill Development Council (ASDC), Electronics Sector Skills Council of India (ESSCI), and the Japan-India Institute for Manufacturing (JIM), ensuring high-quality, industry-relevant training for India’s youth. Recently TTTI also added Auto IT Skill Training in the curriculum to equip students in software, mobility area of automobiles. We are the first ones to introduce this kind of program to the technician’s category. We remain committed to gender diversity by encouraging women to join the technical workforce. Empowering Futures: around 1,25,000 individuals skilled and industry-ready through our commitment to excellence in Skill Development.”

Graduates received multiple certifications, including the National Apprenticeship Certificate (NAC), ASDC Certificate, JIM Certificate, and a Toyota Certificate of Completion, equipping them for wide-ranging career opportunities. Of the total 1,417 TTTI alumni, 481 have joined Toyota Kirloskar Motor, with others placed in group companies, supplier organizations, and overseas roles.

Students from TTTI have also brought international acclaim to India, earning accolades at global platforms such as the World Skills Competition—including 1 Medallion (Brazil 2015), 1 Bronze & 1 Medallion (Abu Dhabi 2017), 1 Medallion (Russia 2019), and 2 Bronze medals (Germany 2022). Additionally, in 2024, TTTI students won the Medallion of Excellence in Additive Manufacturing, & Mechatronics at the World Skills Competition 2024 held in France.

As TTTI celebrates the achievements of its 2025 graduating cohort, the institute reaffirms its commitment to nurturing skilled professionals who will drive India’s manufacturing growth and contribute meaningfully to national development.

Strong end-user demand and infra push spark revival in Delhi-NCR realty market

Delhi, 7th August 2025: Real estate sector across the National Capital Region (NCR) is on a robust revival trajectory on the back of macroeconomic stability, improving liquidity, and increased buyer confidence.

Aided by a cumulative 100 basis-point repo rate cut by the Reserve Bank of India along with sustained GST collections coupled with the current historically low consumer inflation, the region is regaining momentum after a year of cautious sentiment.

According to Star Estate, one of NCR’s leading real estate consultancy firms, there has been a 30% surge in buyer enquiries across Noida Extension, Sector 150, and Dwarka Expressway in the last two quarters. This growth is led by end-user demand in both mid-income and premium residential categories.

Mr. Vijay Jain, Managing Director, Star Estate said, “Delhi-NCR has always set the tone for Indian real estate. What we’re witnessing now is a shift from speculative activity to demand driven by real users.” He added that amore transparent ecosystem and confidence in long-term returns, coupled with favourable borrowing conditions are reviving buyer interest in key micro-markets.

Infrastructure development continues to be a major catalyst across the region. The upcoming Noida International Airport, rapid progress on Dwarka Expressway and the Delhi-Mumbai Industrial Corridor together with the expansion of metro and highway connectivity are transforming the outlook for residential and commercial assets alike.

“Infrastructure is unlocking value in peripheral markets that were once considered fringe. From Noida’s new sectors to Gurugram’s emerging corridors, we’re seeing a fundamental shift in how people evaluate location and lifestyle,” added Mr. Jain.

Commercial real estate is also gaining traction with IT, fintech as well as co-working firms consolidate operations in the region. Grade-A office properties in Gurugram and Noida are witnessing consistent leasing on the back of high demand for green offices.

The convergence of better access to credit, increasing end-user optimism and the re-entry of the institutional investors are altogether positioning the NCR realty market for a healthier growth phase.
Regulatory reforms, digital transactions, and RERA compliance have further increased transparency and professionalism in the market.

“With macro indicators stabilising and policy tailwinds supporting development, NCR real estate is heading into a new era of demand-led growth. For buyers and investors alike, this is a compelling window to make long-term commitments,” concluded Mr. Jain.

NCR Sees Boom in High-End Real Estate, Led by Gurugram

By – Shiwang Suraj, Founder & Director of Gurugram-based property consulting firm InfraMantra:

The surge in demand for luxury homes (Rs 5 crore and above) in NCR, especially Gurugram firmly establishes the region as a hub for luxury housing in the country.
Its two most outperforming micro markets, namely Dwarka Expressway and Southern Peripheral Road, contribute significantly to Gurugram’s positioning as most of the new launches have been in the luxury segment. The region’s massive infrastructure development, increased aspirations and employment opportunities and desire to own bigger homes with new-age amenities and specifications are the reasons for the growth of luxury housing.

By – Vijay Harsh Jha, founder and CEO of property brokerage firm VS Realtors:

The NCR luxury real estate market has been growing steadily with demand surge pointing to the region’s rising preference amongst homebuyers. Owing to massive infrastructure development like Dwarka Expressway, Delhi-Mumbai Expressway and proposed rapid raid and metro expansions, the region is fast emerging as an employment hub, a trigger for strong residential demand. Rising size of homes and per sq. ft. rate have elevated the price of homes in the region. However, this has been complemented by builders by providing world-class amenities and facilities within the housing complex.

NMIMS SoBA Hosts Deeksharambh 2025 to Welcome Future Advertising Professionals

6th August 2025, Mumbai: The Deeksharambh 2025, a six-day induction programme for new students of the School of Branding and Advertising (SoBA), NMIMS Mumbai Campus, was held on a solemn and elegant note in the college auditorium to mark the beginning of a transformative academic journey for aspiring professionals.

NMIMS

The orientation program commenced with the registration of new students, followed by the traditional lamp lighting and chanting of Saraswati Vandana to dispel the darkness of ignorance with the light of wisdom. The NMIMS Anthem instilled a collective spirit of unity, pride and belonging among students and faculty.

The proceedings began with an introduction of the School by Associate Dean Dr Kiran Desai. She shed light on the institution’s academic ethos and its focus on creating industry relevant skillsets. She emphasised, “The core principles of a meaningful education and career in advertising and branding lie a focus on strong fundamentals in business, marketing and branding, and an unwavering commitment to delivering real value – not just to marketers and organizations, but to society at large.”

The Registrar, Dr Tanmoy Chakraborty, reaffirmed that, NMIMS, recently reaccredited with the prestigious NAAC A++ grade and an outstanding CGPA of 3.67 out of 4.0, remains dedicated to maintaining academic excellence and value-based education across its campuses.

Mr. K. V. Sridhar aka Pops, Global Chief Creative Officer, Nihilent Limited, Co-Founder, Nativepur, Hall of Fame, DMIA, best-selling Author of ‘30 Second Thrillers, graced the event as the Chief Guest. Mr. Sridhar has garnered recognition in Campaign Brief Asia’s ‘40 legends of last 40 years’ besides a Creative Achievement Award from the New York Festivals. NMIMS students embarking on their careers benefitted from the scintillating presence of the man himself who shared practical insights into advertising, creative and branding careers.

An engaging panel discussion was held on ‘Career Paths in Branding and Advertising, Challenges, Opportunities and Career Strategies’, followed by Q&A and concluding remarks. The distinguished panellists were Mr. Sukesh Nayak, CCO, Ogilvy, Ms. Darshana Shah, CMO, Aditya Birla, and Mr. Ajay Mehta, CCO, WPP.

Dr. Desai introduced faculty and staff members of SoBA and expressed gratitude to distinguished guests, faculty and student coordinators for making the ceremony a success. The audience rose for the National Anthem to close the inaugural session with dignity and patriotic reverence.

A brilliant dance performance by NMIMS’ very own Zephyr, a deeply engaging musical performance by Leherein, a spectacular and extravagant fashion show by Atelier and the comic Sa-Re-Drama Act enthralled the audience in the afternoon session.New students were introduced to various committees, councils and forums before the grand ceremony culminated with a Vote of Thanks by Student Anchors for all guests and participants. The event set a profound and aspirational tone for the year ahead, laying a solid foundation for a purpose-driven and intellectually enriching academic life at SoBA.

Counsellor sessions, origami and caricature workshops, presentations by various departments, speeches by guests, student portal and library orientations, presentations on incubation centres and sound therapy sessions were also held over six days through July 23.

Sweet Truth Celebrates Sibling Love with ABondSoSweet This Raksha Bandhan

Mumbai, 6th August 2025: This Raksha Bandhan, Sweet Truth — the much-loved dessert brand from Rebel Foods — is dishing out more than just delicious treats. With their exciting new festive campaign #ABondSoSweet, they’re celebrating the delightful, chaotic, and enchanting bond between siblings. Think indulgent dessert hampers and a plantable Rakhi that blooms into wildflowers, adding a thoughtful and eco-friendly twist to the festivities.

RAKSHA BANDHAN

From playful jabs like “Even if I’m sending you this Rakhi, I’m still Mom’s favorite” to a gift box made for two (but designed to tempt you into stealing that last bite), this campaign shines a light on the sibling shenanigans, little squabbles, and sweet bribes that many of us know all too well.

Commenting on the campaign, Nishant Kedia, CMO at Rebel Foods, said “With #ABondSoSweet, we aimed to go beyond the usual gifting. It’s all about capturing the real essence of siblinghood – the teasing, the playful blackmail, the shared desserts – and packaging it in a way that tells a story. The plantable Rakhi is a meaningful touch that continues to grow long after the festival is over – just like the bond itself.”

Available in over 90+ cities across India, the limited-edition Sweet Truth Rakhi hamper features two rich desserts (choose between brownies or dessert jars), a plantable Rakhi, a sachet of roli-chawal, to make siblings chuckle, tease, and maybe even share a bite.

#ABondSoSweet Rakhi is now available to order and a limited edition Gift hamper will be live for the Rakhi weekend on Swiggy, Zomato, and EatSure, with order open ahead of Raksha Bandhan on August 9th.