ENTOD Leads the Way in Hearing Awareness with National Campaign

New Delhi, 07th March 2025: ENTOD Pharmaceuticals has launched a week long campaign National Hearing Week from March 03rd to 08th 2025 with the theme of Hear Their World: Early Detection, Early Action. The initiative has been taken in collaboration with Matanand Welfare Foundation which aims to raise awareness about hearing health in children, encourage early detection of hearing issues, and promote preventive care with #HarBacchaSunega.

Despite progress in healthcare, hearing disability remains a significant concern. Globally, 466 million people suffer from disabling hearing loss, including 34 million children. In India, the Census of 2011 reported that 5.73 million individuals face hearing impairments, with 1.98 million experiencing speech difficulties. Among children aged 0-6 years, 23% have hearing disabilities, while 9% live with multiple disabilities. Additionally, 20% of individuals aged 0-19 years experience some degree of hearing impairment. Data from the Sample Registration Survey (SRS) 2018 indicates that children aged 0-14 years make up 25.9% of the population, reinforcing concerns that India has one of the largest populations of children with hearing disabilities worldwide. Many children either remain out of school or struggle academically due to undiagnosed and untreated hearing loss.

Recognizing the urgent need for intervention, ENTOD will collaborate with over 3500+ ENT doctors, setting up 6000+ free hearing check-up camps across government schools, hospitals, and clinics in key cities, including Mumbai, Pune, Patna, Bangalore, and Kolkata. The campaign #HarBacchaSunega will also include patient education sessions with leading ENT specialists, helping parents identify early signs of hearing impairment and explore available treatment options. A team of 8000+ volunteers and healthcare professionals will support the initiative, ensuring that thousands of children receive essential hearing screenings and care.

Mr. Nikkhil K Masurkar, CEO, of ENTOD Pharmaceuticals said, “Hearing loss in children often goes unnoticed, affecting their speech, learning, and overall development. Unfortunately, many parents only realize the issue when it starts impacting their child’s education or social interactions. Through National Hearing Week which we are organizing in collaboration with the Matanand Foundation, we aim to increase awareness, encourage routine hearing check-ups, and promote early intervention. Young parents, in particular, need to be proactive from the start; regular hearing screenings should be as common as vaccinations. We want to ensure that every child gets the opportunity to grow without the burden of untreated hearing loss. Early action can prevent complications, improve learning outcomes, and enhance the quality of life. Our goal is to reach thousands of families across India and make a measurable impact on children’s hearing health.”

Adding his thoughts, Dr. Meenesh R. Juvekar, M.S. ENT (EAR AND COCHLEAR IMPLANT), Consultant – Bombay Hospital and Research Centre (Mumbai), Director – Juvekars Nursing Home, Mumbai noted, “Hearing loss in children is often overlooked until it begins to interfere with speech and learning. However, the right interventions at the right time can make a huge difference. Parents should watch for signs like delayed speech, frequent inattentiveness, or difficulty in following conversations. Simple solutions like using ear protection in noisy environments, treating infections early, and regular hearing tests can go a long way. For children with mild to moderate hearing issues, early use of hearing aids or speech therapy can significantly improve their development. Through this campaign, we hope to empower parents with the right knowledge and ensure that more children receive timely care.”

The National Hearing Week will serve as a reminder that hearing health should not be neglected. By enabling access to free screenings and expert guidance, ENTOD aims to create a lasting impact on children’s auditory health nationwide.

Casagrand On-boards Bollywood Star Hrithik Roshan as the Face of Its Luxury Project – Casagrand Mercury

Chennai, 7th March 2025: Casagrand, one of South India’s leading real estate developers, has unveiled a captivating new television commercial (TVC) featuring Bollywood superstar Hrithik Roshan. The company has roped in Bollywood star Hrithik Roshan for this exclusive campaign, titled “Taking Luxury to New Heights,” which showcases Casagrand Mercury’s unparalleled luxury and redefines opulent living through an engaging cinematic experience. Casagrand plans to further scale this campaign with a 360-degree, integrated approach by featuring the TV commercial across prints, advertisements, and digital integrations.

real estate

The Casagrand Mercury TVC is a visual spectacle that brings to life the grandeur and scale of one of Chennai’s most iconic residential developments. Designed to appeal to urban homebuyers seeking an exclusive lifestyle, the campaign masterfully showcases Casagrand Mercury’s towering 42-storey architecture, a sprawling 10-storey clubhouse, 130 indulgent amenities, and 17 acres of lush green spaces. Every frame captures the project’s luxurious offerings from the state-of-the-art gym to the elegantly designed living spaces with walk-in closets setting a new benchmark in premium living.

At the heart of the campaign is Hrithik Roshan, an icon of sophistication, excellence, and aspiration. His presence seamlessly aligns with the brand’s vision, reinforcing the essence of Casagrand Mercury that is breathtaking, and larger than life. The TVC blends compelling storytelling with high-end aesthetics, creating an emotionally resonant narrative that positions the project as the ultimate symbol of luxury and exclusivity. With Hrithik Roshan fore fronting the campaign, the TVC not only highlights Casagrand Mercury’s architectural brilliance but also inspires homebuyers to envision a lifestyle that transcends the ordinary.

Speaking about the campaign, Mr. Vimesh P, Senior Vice-President of Marketing, Casagrand, said, “Luxury isn’t just about ownership. It’s about vision, ambition, and the way you experience life. Casagrand Mercury isn’t another high-rise; it’s a landmark that reshapes Chennai’s skyline with scale, sophistication, and world-class living. Hrithik Roshan is the perfect embodiment of this ethos – pushing boundaries, setting new standards, and redefining excellence. This isn’t just a residence; it’s a statement. And with this partnership, we’re not just building homes, we’re shaping the future of urban living.”

Located in Perambur, Casagrand Mercury is Chennai’s first-of-its-kind high-rise residential marvel. Spread across 20 acres, the project boasts 1678 international-standard condominiums, including 2, 3, and 4 BHK high-rise apartments and 4 BHK floor villas. At its heart stands a 42-storey Dubai-styled skyscraper, alongside Chennai’s largest ten-storey clubhouse, Club Celest, spanning 88,790 sq. ft. With 130+ world-class amenities, 17 acres of open green spaces, an infinity walkway, a forest trail, multiple swimming pools, a grand gym, a sky cinema, and more, Casagrand Mercury is the epitome of indulgence.

YoloBus Expands with Women’s Special Service, Ensuring Secure Journeys

7, March 2025: In a major step toward empowering women travelers, YoloBus launches a Women’s Special Service- an exclusive intercity bus service designed to offer female passengers a safe, comfortable, and worry-free journey. Set to roll out on March 7, 2025, the initiative marks International Women’s Day with a long-term vision to enhance mobility for women across cities.

This dedicated service will feature a female crew ensuring a secure and seamless travel experience. Operating on select high-demand routes like Gurgaon and Chandigarh the service is designed to address safety concerns and encourage independent travel among women. Timings will be optimized based on peak-hour demand and passenger preferences.

Sanjay Jadoun, CEO of YoloBus said, “At YoloBus, safety is our highest priority, and we have consistently taken multiple initiatives to enhance passenger security and well-being. The Women’s Special Service is another step in that direction, ensuring a safer, more comfortable, and empowering travel experience for women. We are committed to redefining intercity travel, and this initiative strengthens our vision of making mobility safer and more inclusive for all”.

To make this service even more rewarding, YoloBus is rolling out special discounts and loyalty benefits for female travelers. The company is also in talks with organizations working for women’s safety and empowerment to collaborate on this initiative.

While the launch coincides with Women’s Day, YoloBus aims to make this a long-term service based on passenger response. Plans are already in place to expand it to more routes and possibly introduce additional women-centric travel initiatives in the future.

Virtusa Foundation Drives Growth in Wildlife Conservation with Solar Borewells at Amrabad

India, 07th March 2025: In a significant stride toward wildlife conservation and environmental sustainability, Virtusa Foundation, the philanthropic arm of Virtusa Corporation, has successfully installed 10 solar-powered borewells in the heart of the Amrabad Tiger Reserve in Telangana. Spanning 2,611 square kilometers across Nagarkurnool and Nalgonda districts, the Amrabad Tiger Reserve is a haven for unique flora and fauna. These solar-powered borewells are installed across the Mannanur, Amrabad, and Maddimadugu forest ranges, ensuring sustainable water sources in the region and underscoring Virtusa’s commitment to environmental stewardship and community engagement.

These automated borewells, powered by clean energy, operate at sunrise and shut off at sunset without manual intervention to provide a consistent water supply for the reserve’s wildlife—home to tigers, wild boars, nilgai, and blackbuck enabling them to thrive in their natural habitat. Strategically placed along animal corridors, they help overcome water scarcity, especially during dry seasons, and reduce carbon footprint. By reducing human-animal conflicts, this initiative fosters improved coexistence between local wildlife and the Chenchu tribal community, whose traditional livelihoods have long been hampered by restricted forest access.

Mr. Amit Bajoria, Chief Financial Officer of Virtusa, commenting on the initiative, said, “This project marks a milestone in our efforts toward biodiversity conservation and our commitment to building a more sustainable future that enhances community welfare and empowers local population. At Virtusa, we believe in the power of renewable energy to create long-term positive environmental transformations that are vital to our collaborative approach toward achieving a net‑zero future.”

Through these impactful initiatives, Virtusa demonstrates how businesses can effectively reduce their carbon footprint while uplifting local communities. As a company, Virtusa has achieved CDP A-ratings for climate change disclosure for three consecutive years and EcoVadis Gold medal for two consecutive years, alongside recent validation of its greenhouse gas (GHG) reduction targets by the Science Based Targets Initiative (SBTi). This validation, encompassing Scope 1, 2, and 3 emissions, highlights Virtusa’s unwavering commitment to addressing climate change. Virtusa aims to create lasting environmental benefits and inspire future generations to protect the planet by prioritizing ecological sustainability, education, and community empowerment.

Welcomes: A New Era of Women Entrepreneurs Transforming the Business World

Rati Misra, Executive Director, Milaan Foundation

Rati Misra has over two decades of experience and has been a passionate advocate for the rights of persons with disabilities and gender-based issues. She has successfully led fundraising, advocacy, and communications efforts with organizations such as the National Centre for Promotion of Employment for Disabled People, Samarthanam Trust for the Disabled, and Special Olympics Bharat. Rati actively champions women’s leadership, gender equality, and disability inclusion to uplift underserved communities. At Milaan, she has played a pivotal role in empowering adolescents, driving gender equity, and fostering community transformation. A seasoned professional, she is known for her expertise in strategic brand management and corporate communication, crafting impactful campaigns that amplify organizational missions. Through her work, Rati continues to drive innovation, collaboration, and long-term impact in the lives of women and girls.

Adv. Noopur Singhal, Chairperson, Local Committee POSH New Delhi District, Expert POSH and POCSO Trainer and Consultant, Founder सshaktaम् Mindz

Noopur Singhal is a renowned leader and champion of women’s empowerment and child protection. Being the Chairperson of the Local Committee POSH New Delhi District and a qualified POSH and POCSO Trainer and Consultant, she has shattered glass ceilings and defied conventions to become a strong voice for justice and protection. She is dedicated to helping women and children by making their environments safer. Her story shows that with hard work and determination, girls can achieve their goals. Adv. Singhal’s strong belief in justice encourages many young women. She stands out by challenging unfair practices and fighting for equality. With her guidance, she is creating a safer and more empowering future for everyone. As an experienced professional, Adv. Singhal does more than advocate—she creates real change and inspires the next generation of leaders.

Tanvi Jain, Co-founder and Chief Experience Officer of Zeko AI

Tanvi Jain is the Co-founder & Chief Experience Officer of Zeko AI, providing enterprise-grade AI agents to automate mid- to high-value hiring. She is a strong advocate for equal opportunities for women in the workplace, ensuring they have access to the same career growth and leadership paths. As a leader in AI and tech, she actively inspires and empowers more women to embrace AI-driven innovation and entrepreneurship, shaping the future of work.

Charu Pahuja,CFP CM, Group Director & COO

Ms. Charu Pahuja, CFP CM, is a vibrant financial industry leader, Group Director & COO of Wise Finserv. She has more than 23 years of experience in banking and financial services and has established a strong image in wealth management and financial planning. Being a Chartered Member of the Financial Planning Standards Board and an MBA in Finance with distinction, she has also polished her skills by undertaking a specialized course in Behavioural Finance from IIM Ahmedabad. Before co-founding Wise Finserv, she worked in senior leadership positions with HDFC Bank, ICICI Bank, DBS Bank, and ICICI Securities Private Wealth, developing in-depth experience in investment planning and corporate banking strategy. Wise Finserv, under her leadership, has expanded nationally, embraced digital wealth management, and prioritized client-centric investment strategies. Innovation-loving, she plans to combine AI with financial planning and extend services to tier II cities, helping people and businesses achieve long-term financial success.

Dr Rashi Gupta Virmani, Astrologer

Dr. Rashi Gupta Virmani is a very successful astrologer and Vastu consultant who has earned a solid reputation in the field despite being confronted by the several challenges posed by society. After years of unwavering commitment and determination, she has made her dream a reality, and in the process, has inspired many. Through breaking down barriers and dispelling myths, she has inspired hundreds of young women to pursue their aspirations with fearlessness. She has been able to do so through her skill and devotion, which have enabled her to be a beacon in the area of astrology, helping people navigate their lives as much as a mentor to those seeking to pursue work in the discipline. Throughout her life, Dr. Virmani has inspired others, demonstrating that self-confidence and determination can achieve the greatest heights. Her existence is proof of the strength of persistence, inspiring generations to come to pursue their aspirations with unshakeable faith.

LPU Placement Day 2025 Celebrated: ruppees1.02 Crore Package Secured, 1700plus Students Land ruppees10 Lakh plus Jobs

New Delhi, March 7, 2025: The campus of Lovely Professional University (LPU) was filled with excitement as the university hosted its Placement Day 2025 event, bringing together faculty, students, staff, and parents to celebrate significant placement milestones. A total of 1,700 students secured placements with top multinational companies, all receiving offers above ₹10 LPA. Among them, one exceptional student was offered a staggering package of ₹1.02 crore. This celebration reflected the university’s firm commitment to academic excellence and its pivotal role in shaping the future of its graduates.

LPU’s placement record continues to be outstanding, with over 4000+ top companies actively recruiting from the university, including prestigious global names like Google, Microsoft, Amazon, IBM, ServiceNow, Cisco, TCS, Accenture, Capgemini, and Cognizant. A standout achievement was Betireddy Naga Vamsi Reddy from the School of Electronics and Electrical Engineering, who secured an extraordinary ₹1.02 crore package and is set to graduate in May 2025. This session saw exceptional placements across all departments, with impressive packages, including ₹53 LPA in the School of Computer Science and Engineering, ₹24 LPA in Architecture and Design and Computer Applications, ₹23.25 LPA in Design and Multimedia, and ₹20.32 LPA in the Mittal School of Business. The average package for the top 10% of students stood at ₹12.19 LPA, with six students receiving packages above ₹50 LPA, twelve others in the ₹40-50 LPA range, and 57 students securing placements with packages ranging from ₹20-30 LPA. These figures highlight the global demand and exceptional caliber of LPU graduates.

Congratulating the placed students and the dedicated teams at the Division of Career Services and the Centre for Professional Enhancement, Dr. Ashok Kumar Mittal, Member of Parliament (Rajya Sabha) and Founder Chancellor of LPU remarked, “LPU is not just educating; it’s empowering students to become future leaders. LPU’s curriculum is continuously evolving, aligning with and staying ahead of the dynamic demands of the industry. Through the EduRevolution initiative, we have integrated flexible, student-centric learning, blending AI, real-world applications, and gamification. This innovative approach ensures that LPU graduates are not only job-ready but equipped to navigate the ever-changing job market.” Dr. Mittal further noted that LPU invests significantly in providing students with advanced training, exposure to industry trends, and a comprehensive, future-focused curriculum. Dr. Mittal asserted that these forward-thinking initiatives make LPU the institution of choice for leading recruiters.

The event was filled with pride and excitement as thousands of students, wearing sashes labeled proud verto, gathered in a central location on campus to commemorate this achievement. The festivities included group photographs with university dignitaries and the release of colorful balloons into the sky. A grand procession, accompanied by the lively tunes of a pipe band and the rhythmic beat of drums, made its way through the campus. Along the way, students stopped at the Centre for Professional Enhancement and the Division of Career Services, both of which had been instrumental in guiding them toward their career successes. During the celebrations, Vamsi, a BTech ECE student, shared and encouraged his peers and juniors to go beyond academics, urging them to actively engage in live projects, workshops, and campus clubs of LPU to gain valuable exposure and knowledge.

SkyPoint at ITC Royal Bengal: A Blend of Heritage, Luxury, and Stunning Views

March 7, 2025: Discover the epitome of elegance at Skypoint, the rooftop bar at ITC Royal Bengal, where each visit is a journey back to the 70s and 80s. With its refined vintage decor, featuring a maroon, off-white, and dark brown palette, Skypoint promises a truly immersive experience. Opening daily from 4 pm to 12 am, this 3,850 sq ft haven is perfect for any occasion, accommodating up to 95 guests in its two distinct sections. This month, indulge in our exclusive offer: One Classic, Five Versions. Explore bold, innovative takes on a culinary classic, bringing tastes from around the globe directly to your table. Complementing this exquisite dining experience is the enchanting live music from talented solo artists and ensembles serenading you between 4 and midnight. As you soak in the panoramic views of Kolkata from this stylish rooftop, delight in a sophisticated selection of beverages and savor gourmet bites like Malai Broccoli, Dim Sum Basket, Prawn Tacos, Ajwaini Mahi Tikka, and an exquisite Sushi Platter. Skypoint is an experience crafted to perfection. Relish the cool party vibes, stunning light installations, and unparalleled ambiance. Visit us all month for an à la carte feast that transcends ordinary indulgence.

Quess Growth Accelerates as NCLT Approves Three-Way Split

Mumbai, 7th Mar ‘25: Quess Corp Limited, India’s largest business services company has received the approval of the Composite Scheme of Arrangement for the demerger from the Hon’ble National Company Law Tribunal (NCLT), Bangalore Bench, on the 4th of March leading to the creation of three public listed entities.

The company had announced the decision to demerge its diversified businesses into three different entities about a year ago in February 2024. With this approval, the demerger plan is taking place as per schedule and the company has been meticulously preparing for this event.

Following this, Quess Corp (Remaining Company) will continue to house India’s largest workforce management company with a headcount of over 5 lakh and a footprint across 9 countries.

Digitize Solutions (Resulting company -1), will offer a comprehensive suite of solutions including BPM Services, Insurtech, and HRO. With operations across 30 countries and delivery centers in Manila and India, it is well-positioned to capitalize on emerging BPM opportunities across diverse sectors. Digitize will leverage AI-driven technology to enable businesses to transform data into enterprise power and provide real-time insights, automation, and scalability.

Bluspring Enterprises (Resulting company -2), will be an infra services company operating primarily in the areas of Facility Management, Food Services, Security Services, Industrial and Telecom Infrastructure Maintenance. Additionally, foundit – an AI driven white-collar job portal and candidate services platform, will be part of Bluspring Enterprises.

All three entities will have a greater strategic focus, with the ability to drive growth and enhance overall performance in the coming years. Upon demerger, all Quess Corp shareholders on the record date will receive one equity share in each of Resulting Company 1 and Resulting Company 2 for every equity share held in Quess Corp.

Commenting on the approval, Mr. Ajit Isaac, Chairman of Quess Corp Ltd., said: “The approval from the Hon’ble NCLT, Bengaluru Bench marks a major milestone in our journey to create three focused and independent listed entities. This move will improve operational efficiency, unlock shareholder value, and allow each entity to pursue its distinct growth strategy in an evolving business landscape.”

The next steps include determining the Record date and completion of share allotment to eligible shareholders, the listing of Digitide Solutions Ltd. and Bluspring Enterprises Ltd. on the stock exchanges, establishment of independent governance structures and leadership teams for each entity.

YoloBus Strengthens Travel Safety with Dedicated Women’s Special Service

7, March 2025: In a major step toward empowering women travelers, YoloBus launches a Women’s Special Service- an exclusive intercity bus service designed to offer female passengers a safe, comfortable, and worry-free journey. Set to roll out on March 7, 2025, the initiative marks International Women’s Day with a long-term vision to enhance mobility for women across cities.

This dedicated service will feature a female crew ensuring a secure and seamless travel experience. Operating on select high-demand routes like Gurgaon and Chandigarh the service is designed to address safety concerns and encourage independent travel among women. Timings will be optimized based on peak-hour demand and passenger preferences.

Sanjay Jadoun, CEO of YoloBus said, “At YoloBus, safety is our highest priority, and we have consistently taken multiple initiatives to enhance passenger security and well-being. The Women’s Special Service is another step in that direction, ensuring a safer, more comfortable, and empowering travel experience for women. We are committed to redefining intercity travel, and this initiative strengthens our vision of making mobility safer and more inclusive for all”.

To make this service even more rewarding, YoloBus is rolling out special discounts and loyalty benefits for female travelers. The company is also in talks with organizations working for women’s safety and empowerment to collaborate on this initiative.

While the launch coincides with Women’s Day, YoloBus aims to make this a long-term service based on passenger response. Plans are already in place to expand it to more routes and possibly introduce additional women-centric travel initiatives in the future.

Latin Quarters Secures Spotlight on Women’s Achievements with NotYourAverageSuperhero Drive

New Delhi, March 07, 2025: Latin Quarters, a premium women’s wear brand, unveils its latest social media campaign, #NotYourAverageSuperhero in celebrations of International Women’s Day. Moving beyond traditional celebrations, this campaign by Latin Quarters honors and celebrates women who do more than captivate—they educate, empower, and drive meaningful change in society. From educators and nutritionists to home decor experts, lawyers, creators, and thought leaders, the #NotYourAverageSuperhero campaign is shaping conversations that create real impact and inspire progress.

As part of the #NotYourAverageSuperhero campaign Latin Quarters has partnered with five inspiring creators from different walks of life, who are making a significant influence in their respective fields. Anupma, an interior designer and creator, doesn’t just design spaces, she transforms them into inspiring stories. Tanya Malhotra, a nutritionist, helps people make healthier choices and embrace holistic wellness. Ankita B. Chandak, a parenting coach, is on a mission to empower parents to raise confident and happy children. Tanya Appachu Kaul, a lawyer, stands strong for justice and equality, using her voice to create a real impact. Salini Agarwal, is a finance expert, dedicated to maximizing wealth and ensuring your financial well-being with smart money management. These women are breaking barriers, rewriting the rules, and proving that superheroes don’t need capes, they just need the courage to make a difference.

Sharing their thoughts on this campaign, Rahul Bhalla, Chief Executive Officer and Co-founder of Latin Quarters, stated, “At Latin Quarters, we believe true heroism isn’t about capes or supernatural powers it’s about courage, resilience, and the power to inspire change. Our philosophy has always been about creating real fits for the real you, celebrating authenticity in every form. This Women’s Day, through #NotYourAverageSuperhero, we honor the incredible women who challenge norms, uplift others, and make a difference in their unique ways. Whether they’re shaping young minds, fighting for justice, or redefining industries, these women are the real superheroes of our time. We are proud to celebrate their journey and remain committed to supporting and amplifying their voices.”

With the #NotYourAverageSuperhero campaign, now live on Latin Quarters’ social media handles, the brand aims to highlight and celebrate strong, fearless women who create positive change in their ways. This Women’s Day, the brand encourages everyone to be part of the movement, share their stories, and appreciate the women who redefine what it means to be a hero.