SAE & B V Raju Institute to Host E-BAJA 2025 in Hyderabad
Hyderabad, February 18, 2025: The Society of Automotive Engineers (SAE), a globally acclaimed association of engineers in the aerospace, automotive, and commercial vehicle industries, in collaboration with the Sri Vishnu Educational Society, renowned for its excellence in higher education, and SAE BAJA INDIA, is hosting the prestigious inter-collegiate E-BAJA 2025. This high-octane event will take place from February 20 to 23, 2025, at B V Raju Institute of Technology (BVRIT), Narsapur, Medak.
E-BAJA is an electrifying All-Terrain Vehicle (ATV) racing challenge that rigorously tests the knowledge, technical skills, and problem-solving capabilities of budding mechanical and electrical engineers. This adrenaline-fueled competition draws participation from premier engineering institutions like IITs, NITs, and top universities across the country. With 82 teams and over 2,500 aspiring engineers competing, the event fosters innovation, teamwork, and a deeper understanding of the rapidly evolving automotive landscape.
Adding to the grandeur of the event, leading global automotive giants including Volvo, Daimler, AVL, ALTAIR, Tata Motors, and Mahindra and others; will be in attendance. These industry stalwarts will be on the lookout for top talent, making E-BAJA a golden opportunity for young engineers to secure coveted placements and launch promising careers in the automotive sector.
E-BAJA 2025 is more than just a competition—it’s a transformative experience. It challenges students to conceive, design, analyse, fabricate, validate, and race their Electric All-Terrain Vehicles, offering invaluable real-world exposure to industry-relevant challenges, says Mr. Balraj Subramaniam, Chairman, Organizing Committee, BAJA SAEINDIA.
The four day thrilling competition will have Technical Inspection, Brake Test, Sales Finals, Cost Finals of the participating ATVs on day 1, the 20th February; day 2 will have Rainstorm Test, Design Finals, Innovation, Validation, Dronacharya, Acceleration, Dynamic Events day 3 will focus on Sustainability, Innovation, Validation, day four will have endurance testing of vehicles on the tracks. The event will be followed by HR Meet on February 24th and 25th, with global automotive giants offering lucrative placements opportunities to the enterprising engineers.
The event is not just a test of technical expertise but also a battle of endurance for both engineers and their machines. Each ATV will undergo rigorous mechanical and electrical inspections, including brake, acceleration, suspension, and manoeuvrability tests, all conducted in accordance with SAE standards, says Mr. Ravichandran Rajagopal, Vice Chairman, Sri Vishnu Educational Society.
HDFC Life Wins ICAI Award for Best Financial Reporting for 2023-24
Bengaluru, February 18, 2025: HDFC Life, one of India’s leading life insurers, is proud to announce that it has been awarded the Silver Shield in Category-III – Life Insurance at the ICAI Awards for Excellence in Financial Reporting 2023-24.
This prestigious award was presented to HDFC Life by Honourable Union Minister of State (Independent Charge) of the Ministry of Law and Justice; and Minister of State in the Ministry of Parliamentary Affairs, Government of India, Shri Arjun Ram Meghwal, at the ICAI Awards ceremony held in New Delhi.
Organised by the Institute of Chartered Accountants of India (ICAI) since 1958, these awards recognise companies that demonstrate outstanding financial reporting standards. The esteemed jury selects winners after a thorough review of the accounting practices adopted in financial statements, disclosure policies, and presentation of financial statements. The top two winners are chosen on their adherence to Indian Accounting Standards, statutory guidelines, and regulatory requirements.
HDFC Life has been on a continuous journey to financially secure Indian citizens by offering a wide range of life insurance solutions. Since its inception, the company has provided financial protection to millions of customers and their families, serving as a safety net in times of need while enabling them to achieve their long-term financial goals.
Speaking on the award, Niraj Shah – Executive Director & CFO, HDFC Life, said, “This is a proud moment for all of us at HDFC Life. This award reinforces our values of transparency and good governance. At HDFC Life, we are committed not only to financial security of our customers but also to sustainable and responsible business practices. We continue to strengthen our governance framework while driving long-term value for our stakeholders and contributing towards a more resilient future.”
Sitharaman Hands Over Keys as SWAMIH Fund Completes 50,000 Homes
Mumbai, February 18, 2025: At a post budget interaction event in Mumbai, Honourable Finance Minister Nirmala Sitharaman today handed over keys to homebuyers from select projects in Mumbai Metropolitan Region (MMR), whose long-stressed residential projects have been completed under the “Special Window for Affordable and Mid-Income Housing (SWAMIH I) Investment Fund”. This milestone marks the completion of 50,000 homes, reaffirming SWAMIH’s mission to provide relief to distressed homebuyers and revive stressed residential projects across the country.
Homebuyers from projects including Avant Hillways, Vision Heights and Shubham Trident received their keys at the event, symbolizing the transformational role of the SWAMIH Fund in restoring hope and stability to families impacted by stressed housing developments.
Established in 2019 and managed by SBI Ventures Ltd., a State Bank of India Group company, the SWAMIH Fund is sponsored by the Ministry of Finance. As India’s largest social impact fund for the real estate sector, it addresses critical funding gaps for stressed and brownfield residential projects. With no precedent or comparable peer globally, the Fund is a pioneering initiative for impact-driven investing.
Mr. Prem Prabhakar, MD and CEO of SBI Ventures Ltd, said that “With the vision and support of the Government of India, this fund has paved the way for the completion of numerous housing projects, ensuring that thousands of families can finally call these homes their own”.
By targeting distressed housing projects, SWAMIH is also driving credit growth in the housing sector, boosting access to home loans, and contributing to a stronger, more inclusive economy.
This milestone not only highlights the Fund’s success in fulfilling its mandate but also demonstrates its critical role in supporting India’s economic recovery and providing long-overdue relief to homebuyers.
Adani Foundation Pledges Education Temples Across India
HYDERABAD: 18th February, 2025: The Adani Foundation has collaborated with GEMS Education, a global leader in private K-12 education, to establish temples of education across the country. With an initial donation of INR 2,000 Cr from the Adani family, the partnership will prioritize making world-class education and learning infrastructure affordable to people from all strata of society. The Foundation is the CSR arm of the Adani Group – India’s largest infrastructure portfolio.
In line with Chairman Gautam Adani’s social philosophy सेवासाधनाहै, सेवाप्रार्थनाहैऔरसेवा ही परमात्मा है, the partnership will also give rise to best-in-class research institutions focused on developing teaching competencies supported by innovation and capability development.
The first ‘Adani GEMS School of Excellence’ will come up in Lucknow in the academic year 2025-26. Over the next three years, at least 20 such schools in the K-12 segment will be rolled out across India’s primary metropolitan cities and, subsequently, also in Tier II to IV cities. In these schools, 30% seats in CBSE curriculum will be free for under-served and deserving children. Leveraging the Adani Group’s pan-Indian presence and extensive infrastructure capabilities and also GEMS’ educational expertise, the partnership plans to develop a scalable, affordable and sustainable model for quality education for students across India.
“This initiative reflects our commitment to making world-class education affordable and widely accessible,” said Mr Gautam Adani, Chairman of the Adani Group. “By adopting global best practices and innovative digital learning through our partnership with GEMS Education,we aim to equip the next generation of change-makers to become socially responsible leaders in India.”
“Our vision has always been to make quality education accessible to every learner, regardless of their socioeconomic background,” said Sunny Varkey, Founder & Chairman of GEMS Education. “The collaboration with the Adani Foundation will strengthen us to expand our reach and impact, bringing our global educational expertise to learners and teachers in diverse regions of India.”
The collaboration believes that transforming a nation needs a diligent and committed focus on building its youth. This association will help build upon the objective of creating a highly skilled and value-based talent pool. The Adani-GEMS schools will benefit from a global curriculum combined with the best of Indian study boards.
Skylark Drones Launches India’s First Spray Management Software for Agriculture
India, February 18, 2025 – As India’s agricultural drone sector prepares for exponential growth, Skylark Drones, a leading startup providing drone solutions unveiled DMO-AG at the Krishi Darshan Expo 2025 in Hisar – a first-of-its-kind software platform set to transform how agricultural drones are managed and operated across the country.
The launch is crucial when India’s agriculture sector is rapidly adopting drone technology, driven by government initiatives and increasing demand for precision farming solutions. DMO-AG addresses a critical market gap by offering a unified platform that brings together farmers, drone operators, maintenance teams, and agrochemical companies.
“With DMO-AG, we expect a transformative shift in the agricultural industry. By democratizing access to drone technology, we anticipate increased adoption of precision farming, leading to higher yields, reduced input costs, and more sustainable practices. Our DGCA-compliant platform will not only empower farmers but also Drone Service Providers and Done pilots with real-time insights, automation, and Revenue management, ultimately making Indian agriculture more efficient, data-driven, and future-ready.” – Mrinal Pai, Co-founder, Skylark Drones
The DGCA-compliant platform introduces several groundbreaking features including real-time fleet management, crop-specific recommendations, and automated health monitoring – all accessible through an intuitive interface available in local languages. This comprehensive solution is compatible with all major autopilot-enabled controllers, making it a versatile tool for India’s diverse agricultural landscape.
Skylark Drones, which has already executed more than 10 million autonomous drone flights and processed more than 100 million drone images across 120+ enterprise customers nationwide, brings substantial expertise to this sector. The launch of DMO-AG marks a significant milestone in its mission to make drone technology more accessible and efficient for India’s agricultural community.
“With India’s agricultural drone market expected to grow at 25-30% CAGR, surpassing $1 billion by 2030, DMO-AG is poised to lead this transformation. Backed by government support and the rising demand for precision farming, our platform democratizes access to advanced drone technology” adds Mrinal Pai
Emami Realty Begins Emami Aamod Construction in New Alipore
Kolkata, 18th February 2025: Emami Realty, the prestigious real estate arm of the renowned Emami Group, performs the Bhoomi Pujan and the inauguration of the Experience Center at Emami Aamod, located on James Long Sarani, New Alipore. The project is expected to generate around ₹850 crore in revenue.
The Bhoomi Pujan ceremony to commemorate the construction at the site was conducted with great reverence and attended by esteemed guests, including Smt. Kakoli Bag- Councillor 119 Ward, Mr. Mohan Goenka, Vice Chairman & Whole-time Director Emami Ltd. Dr. Nitesh Kuma, MD & CEO Emami Realty Limited, Dr. Aditya V Agarwal – Non-Executive Director Emami Ltd. The event marked a significant milestone in the development of Emami Aamod, a project that epitomizes luxury living with its opulent amenities and serene environment.
In conjunction with the Bhoomi Pujan, Emami Realty also unveiled the Experience Center at Emami Aamod. The Experience Center offers prospective residents a glimpse into the future of luxury living, showcasing the exquisite 3 BHK and 4 BHK apartments, state-of-the-art clubhouse, infinity swimming pool, and the unique musical fountain. The Experience Center is designed to provide visitors with an immersive experience, highlighting the project’s commitment to innovation and sustainability.
Dr. Nitesh Kumar, MD & CEO of Emami Realty Limited, expressed his excitement about the project, stating, “We are thrilled to bring to Kolkata a project that combines luxury with nature. The Bhoomi Pujan and the inauguration of the Experience Center mark the beginning of a new chapter in urban living. Emami Aamod is not just a residential address; it’s a lifestyle.”
Emami Aamod is set to redefine luxury living in Kolkata with its blend of sophistication, grandeur, and tranquillity. The project features a picturesque 1-acre lake with a captivating musical fountain, landscaped gardens, and a range of amenities designed to enhance the quality of life for its residents.
Spread across 4 acres, Emami Aamod features four elegantly designed towers offering spacious air-conditioned 3 BHK and 4 BHK apartments with servant rooms. With flexibility in mind, these apartments allow easy customization by adding internal walls, enabling residents to tailor their homes to their unique needs.
Every room at Emami Aamod features a panoramic balcony with stunning 180-degree views of the serene Aqua Serenity Lake, home to Kolkata’s first rhythmic musical fountain. This tranquil, iconic 1-acre lake with private cabanas offers a rejuvenating ambiance. The infinity edge pool adds grandeur to everyday relaxation, offering breathtaking lake views.
Exclusive rooftop amenities like the Yoga Deck, Stargazing Deck, and Skating Rink allow residents to soak in New Alipore’s skyline. Thematic gardens, including the Fragrance, Sculpture, and Topiary Gardens, provide aesthetic pleasure and serene spaces to unwind. Sports and fitness facilities such as cricket nets, pickleball and basketball courts, and a state-of-the-art gym cater to enthusiasts of all ages.
Entertainment and wellness are always within reach with the amphitheaters, premium club with a bar lounge, and a spa and wellness center. Emami Aamod seamlessly blends sustainability with luxury through eco-friendly features like EV charging points and VRV air conditioning systems. A 10-tier security system ensures a safe, tranquil living environment, while Vastu-compliant apartments promote harmonious energy flow.
For those seeking a refined lifestyle defined by elegance, comfort, and sophistication, Emami Aamod in New Alipore offers a rare opportunity to live in one of the city’s most promising upcoming luxury projects.
HT Labs bags 7 wins at afaqs Digies Awards 2025
Mumbai, February 18, 2025: HT Labs is proud to secure 7 wins across key categories at the recent afaqs! Digies 2025 awards. Recognised for its innovation, creativity, and customer engagement, HT Labs’ flagship platforms, OTTplay Premium, India’s leading
content discovery and streaming platform, and Slurrp, India’s ultimate food discovery platform, continue to set new industry benchmarks and these awards recognise their passion, creativity, and commitment to pushing the boundaries of digital engagement.
OTTplay Premium’s Award-Winning Innovations:
- Bronze – Best Use of Instagram (OTTplay Premium): OTTplay Premium captivated audiences with curated content, exclusive behind-the-scenes insights, and tailored streaming recommendations, elevating user engagement on Instagram.
- Bronze – Best Use of Video in PR (OTTplay Premium): Recognised for its powerful video storytelling, OTTplay Premium effectively leveraged behind-the-scenes content, influencer collaborations, and creative video ads, strengthening its brand presence.
- Bronze – Best Innovation in Digital (OTTplay Premium): OTTplay Premium was honoured for redefining content discovery, using data-driven insights and AI-powered recommendations to enhance the OTT experience.
- Bronze – Best Use of Social Media Marketing (OTTplay): Celebrated for its strategic social media campaigns, OTTplay engaged users with creative storytelling, audience segmentation, and real-time conversations, fostering a dynamic community.
Slurrp’s Digital Excellence Recognised:
- Gold – Best Microsite (Slurrp – C3PO): Slurrp was applauded for its seamless user experience and personalised culinary recommendations, making it a go-to destination for food lovers.
- Gold – Best Use of Instagram (Slurrp): By harnessing the power of visual storytelling, live interactions, and community-driven content, Slurrp created an immersive Instagram experience, featuring stunning food photography, interactive tutorials, and
user-generated content. - Bronze – Best Consumer Engagement on Mobile (Slurrp – C3PO): Slurrp’s cutting-edge mobile engagement strategies, including personalised notifications, gamification, and intuitive features, ensured a frictionless user journey on the go.
“We are thrilled to see OTTplay and Slurrp recognised for its digital excellence and innovation. These awards validate our dedication to creating a personalised, engaging content discovery experience. From social media to video storytelling, we’re committed
to redefining how audiences interact with content. We remain dedicated to pushing creative boundaries and enhancing user experience across our products,” said
Avinash Mudaliar, Co-Founder & CEO, HT Labs.
As HT Labs continues to drive innovation across its platforms, these accolades reaffirm its position as a leader in digital engagement, content discovery, and customer experience.
Staze launches ‘Can’t Staze Calm’ campaign to celebrate bold, fun, and fearless beauty
National, 18 February 2024: Staze Beauty, the dynamic color cosmetics brand from the house of Honasa, has unveiled its latest campaign, ‘Can’t Staze Calm.’ Through a series of three quirky brand films, the campaign celebrates the bold, unapologetic spirit of Staze, positioning its high-performance products as the must-haves for every modern beauty enthusiast – all with a playful and unconventional twist.
Conceptualized by Double Barrel Communications, these films break away from the traditional glamorization of makeup, instead making beauty fun, effortless, and unapologetically real. The first film turns a dramatic poolside rescue into a comedic moment when a confident girl pushes through the crowd – not to perform CPR, but to save the day with Staze Tubing Mascara, proving it’s mess-free, smudge-proof, and long-lasting. The second film adds a spooky twist as a girl fearlessly offers a Staze 3-in-1 Lipstick to a ghost, proving great makeup lasts even in the afterlife. The third film builds suspense as a hooded figure stalks a young man, only to hilariously reveal she just wanted to show off the Staze 2-in-1 Gloss Lock.
Speaking about the campaign, Meetu Mulchandani, Head of Brand Factory, Honasa Consumer Limited said, “In just one year, Staze has seen tremendous growth, winning the hearts of consumers who love our bold and high-performance beauty solutions. With the ‘Can’t Staze Calm’ campaign, we are spotlighting what really sets our products apart – unmatched quality and long-lasting power – by placing them in different fun and unexpected situations. We have designed them to resonate with today’s young beauty enthusiasts, who seek products that are both effective and playful. These films bring out the unique edge of Staze in a way that is as entertaining as it is impactful – because great beauty should never be boring!”
Neelesh Phadnis, Founder & MD, Double Barrel Communications Pvt Ltd said, When Honasa Consumer Products approached us with a bold and unconventional challenge to create shock value through films for their cosmetic brand, we knew we were in for something exciting. At Double Barrel Communications, we dove headfirst into this brief, crafting three wild and unexpected stories to bring Staze Cosmetics’ star products to life: the 3-in-1 Lipstick, Tubing Mascara, and Gloss Lock. This project was more than just another campaign; it was a thrilling creative ride. We pushed boundaries, had a blast along the way, and truly enjoyed collaborating with the team to make something unforgettable.
Goa Encourages NAREDCO Maharashtra Developers to Tap into Expanding Real Estate Market
Panjim (Goa) / Mumbai, February 18, 2025: The Goa Rehabilitation Board and Goa Housing Board have called the Real Estate Developers’ Body NAREDCO Maharashtra to explore investment opportunities in the development in the residential, commercial, mixed–used, redevelopment and business parks segments of the State.
The senior representatives of Goa Rehabilitation Board and Goa Housing Board presented the landscape of ‘Unlocking Real Estate Opportunities in Goa’ to the developer members of NAREDCO Maharashtra, which organized its Annual Members Meet 2025 at Panjim in Goa to observe a successful milestone of completion of ten years of the trade body’s Maharashtra Chapter.
“Goa is not just a tourism destination now, but a fast-growing State for scaling businesses including the real estate offering an exponential potential to the developers who are looking for setting up of new residential and commercial projects along the coastline or in the States’ hinterland and also for the global investors who are willing to invest in second or leisure homes, luxury villas, rental homes or hospitality ventures”, said Mr Aleixo Da Costa, Secretary, Goa Rehabilitation Board while talking about the ‘Opportunities in Goa’.
Announcing the mega plans to release the unused land parcels for real estate development in the State, Mr Da Costa said, “The public sector is looking at redevelopment of its used land parcels combined with monetization of its unused land parcels through the public–private partnerships.” He mentioned that the places like Vasco, Sada Vasco, Baina, Zuari Nagar, Colvale have major unused land parcels making the scope for huge investments. “We are planning to take all these land parcels together, release the unused land in Sada Vasco for rehabilitation purposes first and then monetize the rest of the land parcels in a PPP model where private developers can participate. The tenders will be issued very soon for monetization of the land,” Da Costa informed.
The land parcels are mostly in Vasco City and within a radius of 1 to 2 kms from Airport, Seaport and Railway making these land parcels huge potential for investments. The land parcels mentioned are: Sada Vasco (24,580 sq mtrs, Used: 10,000 sq mtrs, Unused: 14,000 sq mtrs), Baina (4600 sq mtrs), Adarsh Nagar Chicalim (Vacant Land: 23,533 sq mtrs), Colvale (1000 sq mtrs) and Zuari Nagar (1800 sq mtrs).
Mr Sadashiv Gaonkar, Housing Engineer, Goa Housing Board, while talking about ‘Unlocking Real Estate Opportunities in Goa’ invited the leading developers and investors to participate in the strategic development of prime land parcels in the state. He said, “Goa’s real estate is experiencing an unprecedented growth driven by increasing demand by professionals, remote workers and institutional investors and the State is ready for investment, as there is a need to meet the rising demand for diverse accommodation options, residential development and mixed–use projects.”
According to the presentation by Mr. Gaonkar from Goa Housing Board, Goa’s real estate market offers excellent returns, especially in North Goa. Property prices in Goa are climbing at 15% to 30% each year, making it a high growing market. On an average, the properties in North Goa have appreciated by ~83% over the last 5 years, with Candolim (168.5%), Siolim (149.2%) and Calangute (83%) experiencing significant price appreciation.
Investors are eyeing Goa’s income generating properties, including commercial spaces and villas. Goa’s booming tourism guarantees strong rental incomes, with a return-on-investment (ROI) ranging from 4% to 10% each year. North Goa areas bring-in annual rental payouts of 8-9%, while South Goa offers 6-8% returns.
~35% of holiday home buyers prefer Goa as a second home destination, highlighting its appeal among India’s population. Real estate inquiries in Goa increased by 90% in the last five years, showing strong market demand. Rising Airbnb demand in Goa is driving residential property investments and higher prices. North Goa has ~14000 rental properties listed on Airbnb, with peak season occupancy rates reaching 80-90%, highlighting the strong demand for short-term rentals.
Goa is undergoing significant infrastructure expansion, making it a highly attractive real estate destination. The Goa International Airport, Dabolim handled ~35 lakh passengers while the new Manohar International Airport handled ~24 lakh passengers in the year 2024. The Mumbai-Goa Expressway and the Zuari and Mandovi bridge will significantly reduce travel time and open remote areas for development, providing a major advantage for the region.
Calling the Annual Members Meet 2025 of NAREDCO Maharashtra in Goa to be an opportunity to understand the State’s real estate landscape better and the Chief Minister’s approach towards the national real estate industry collaborative, Mr. Prashant Sharma – President, NAREDCO Maharashtra said, “NAREDCO Maharashtra is privileged to explore opportunities for real estate development in Goa to unleash the State’s potential. Goa is not just an international tourism destination now, but it is transforming into a real estate development hub attracting global investors moving its property markets northwards. Goa’s initiative to invite the developers to tap the real estate opportunities in the State is a welcome step.”
Mr Rajan Bandelkar, Vice Chairman, NAREDCO said, “With the Central Government’s impetus on infrastructure growth, even smaller states are transforming significantly with better connectivity and accessibility. Goa is the perfect example of how a state can bolster other businesses including real estate by keeping tourism at the centre. NAREDCO Maharashtra will cement its collaboration with Goa to take the State’s real estate sector on a fast-track mode.”
Mr Niranjan Hiranandani, Chairman Emeritus, NAREDCO Maharashtra said, “Completing a decade-long journey in Maharashtra, it is now time for NAREDCO Maharashtra to support other cities, regions and the States in growing the real estate sector. Being a neighbor, Maharashtra can always join hands with Goa in exploring common opportunities for the real estate industry’s growth banking on its sound infrastructure, international connectivity and new development regions opened for the investors. Goa is soon set to top the charts of the best preferred market for second and leisure homes, luxury villas, vacation homes and hospitality businesses for the global investors.”
Mr Hari Babu, President, NAREDCO said, “Goa has been witnessing real estate investments by affluent Indian and overseas buyers in recent times owing to their inclination for acquiring income-generating commercial assets or second homes alongside their primary city homes.”
When India’s mainstay property markets are expanding beyond Mumbai, New Delhi, Bengaluru, etc., the states like Goa are gaining prominence. The real estate investors are bullish on Goa’s potential to offer attractive property destinations along its coastline and even in the hinterlands owing to its charm as an international tourism centre. Offering sound returns on investments by way of capital appreciation and rental yields, Goa has been witnessing real estate investments by affluent Indian and overseas buyers in recent times owing to their inclination for acquiring income-generating commercial assets or second homes alongside their primary city homes.
According to a study conducted by NAREDCO Maharashtra, Goa is gaining prominence in the NRI community as a preferred choice for investing in second homes back home owing to favourable factors such as the State’s dynamic culture, climate, beaches and ‘ease-of-life’ quotient. Added Mr Sharma, “NRIs are driving demand for luxury villas, contemporary condominiums, which is compelling the developers to develop upscale properties tailored to these preferences of NRIs. Vagator, Morjim, Mandrem, a micro-market of Dona Paula are some of the significant potential property destinations in the State. The homebuyers are searching for tranquil areas with a different kind of a lifestyle.”
Kaushaljis vs Kaushal Trailer Unveils Hilarious Generational Face-Off
Mumbai, 18th February 2025: What happens when the generation gap takes an unexpected and hilarious turn? The much-anticipated trailer of Kaushalji vs Kaushal is here, offering a hilarious yet thought-provoking take on this, the family entertainer is all set to tickle your funny bone while delivering a powerful message about urbanization, modernity, and the ever-changing dynamics of relationships. Directed by Seemaa Desai and produced by Jyoti Deshpande, Umesh Shukhla, Ashish Wagh and Parag Desai under the production house – Jio Studios, Merry Go Round Studios and Mumbai Talkeez, Kaushaljis vs Kaushal follows the journey of 27-year-old Yug Kaushal, who moves to Delhi, leaving behind his small-town roots in Kannauj.
Having embraced a fast-paced urban lifestyle, Yug often criticizes his parents for their so-called outdated ways. But when his words hit harder than he intended prompting his parents to adopt a “modern” mindset and consider mutual separation the situation spirals into chaos. What follows is a rollercoaster of emotions as Yug, shaken by the prospect of his family falling apart, embarks on a humorous journey of self-discovery. Through love, laughter, and a deep dive into his own roots, he realizes the beauty of tradition and the importance of family values.
The newly released trailer gives audiences a sneak peek into the film’s heartwarming narrative, blending comedy with drama in a way that resonates with audiences of all ages.
Expressing her excitement, director Seemaa Desai says, “Kaushaljis vs Kaushal is a heartfelt exploration of the generational gap between Gen X and Millennials. At its core, the film is a story about love, complicated ,yet beautiful. It’s about family, with all its imperfections and second chances. We often see love stories about young couples, but what about those who have been together for decades? This film takes a lighthearted yet poignant look at marriage and asks: what if love doesn’t have to fade, even after years of conflict? I trust that audiences will connect with the endearing characters, laugh, cry, and see a bit of their own families reflected on screen. It’s a reflective film made from the heart for the hearts”.
Ashutosh Rana (Mr. Kaushal) shares: “This film is a delightful take on relationships, love, and the modern complexities of marriage. Playing Mr. Kaushal was an absolute joy. He is a rare combination of an accountant who loves qawwali. It’s a character full of quirks, emotions, and humor, and I can’t wait for audiences to witness this unique family drama. What makes it even more special is that it’s coming to JioHotstar, bringing this laughter-filled rollercoaster straight to your screens. Get ready for a heartwarming, entertaining, and utterly relatable ride!”
Sheeba Chaddha (Mrs. Kaushal) reflects, “Marriage is not just about love; it’s about understanding, compromise, and sometimes, even absurd battles! Mrs. Kaushal is a character that many will relate to—the kind of woman who has spent years balancing responsibilities, only to realize she has forgotten herself in the process. This film takes a humorous yet heartfelt look at marriage, relationships, and the importance of rediscovering love even when it seems lost. I had the best time bringing her to life, and I hope the audience laughs, cries, and sees a bit of themselves in her journey.”
Pavail Gulati (Yug Kaushal) describes his role, “Yug is stuck in the ultimate dilemma who is trying to fix his parents’ broken marriage while struggling to hold on to his own love story. He is that guy who is walking the thin rope trying to fix things , but life, of course, has other plans! This film beautifully captures how families, no matter how chaotic, always find a way back to each other. It’s emotional, funny, and deeply relatable. I thank Umesh sir for trusting me with Yug’s character. When I heard the story, from Seemaa maam it resonated with me so much that I knew I had to be a part of it. I’m grateful to her for this opportunity . I am sure audiences, especially the younger generation will see their own struggles reflected in Yug’s story.
Isha Talwar (Kiara) said, “Kiara is a woman who knows exactly what she wants—a loving, harmonious family. But what happens when love brings her into the middle of complete chaos instead? That’s the heart of Kaushalji’s vs Kaushalji! This film isn’t just about romance; it’s about understanding that no family is perfect, yet love always finds a way. I loved playing Kiara because she brings a fresh perspective on relationships, and I believe her journey will resonate with many people.”
Brijendra Kala on his character Aseemji: “I view Aseemji as that friend and extended family member we all need someone who stands by us through thick and thin. Much like his friend Sahil, he loves qawwali & they sing qawwali together. The scenes in this film are a riot! There’s comedy, drama, and many relatable moments that will make you laugh out loud. The film’s blend of humor and genuine emotion is truly special. Kaushaljis vs Kaushal isn’t just another family drama it’s a fresh, entertaining take on marriage and relationships that will make you rethink love, even in the face of conflict. Being a part of this madness was an absolute joy!”
Grusha Kapoor (Best Friend & Lawyer) adds: “As the lawyer friend in this family feud, my character is very progressive. Sheela aunty brings her signature one-liners to every scene. Along with wisdom, & laughter, The courtroom isn’t just a place for legal battles it’s where the heart of the story unfolds in the most hilarious and emotional ways. This film reminds us that even in the messiest relationships, there’s always hope. It’s a must-watch for every family that has ever fought over trivial matters yet never stopped loving one another.”