OPPO F29 Series Debuts on March 20: A Durable Champion for India
National, 14th March 2025: OPPO India will launch the OPPO F29 series, the Durable Champion, on 20th March 2025. The smartphone—built to withstand India’s most challenging environmental conditions—features a 360° Armour Body, extreme waterproofing, and carries certification for 14+ military-grade environmental tests.
The F29 series—as lightweight as 180g and just 7.55mm slim—is not only made in India but also tested by SGS (Société Générale de Surveillance) in India for IP66, IP68, and IP69 ratings that certify it against the highest levels of dust and water ingress.
Damage-proof 360° Armour Body*
In keeping with the needs of the Indian workforce, the OPPO F29 series is engineered to endure unexpected drops and impacts with its 360° Armour Body. The Sponge Bionic Cushioning on the OPPO F29 series absorbs impact to minimise damage from falls while its elevated battery cover and side frame add an extra layer of protection. At the same time, the new Raised Corner Design Cover on the OPPO F29 series protects all four corners against damage.
The Lens Protection Ring on the smartphone, which is crafted out of strengthened glass, sits higher than the camera lens to prevent scratches on it. Also, the smartphone’s internal frame, which protects its motherboard, has been upgraded to aerospace-grade aluminum alloy; this increases structural integrity by 10% over its predecessor.
All-round Durable Champion
OPPO—the most preferred brand for water and dust resistance*—has subjected its F29 series to 14 Military Standard (MIL-STD-810H-2022) tests that certify it against high temperature, low temperature, shock, rain, freezing water, sand, dust, salt mist, solar radiation, humidity, vibration, fluid contamination, mold, acceleration that tests for g-loads, and resistance.
Its IP66 rating certifies it against powerful water jets; ideal for users who work in wet conditions, from vendors to construction workers. The IP68 rating endorses it for submersion in 1.5metres of water for 30 minutes; this means it is built to survive accidental drops in water-filled potholes and kitchen sinks, while its IP69 rating implies it can endure high-pressure, high-temperature water jets up to 80°C, making it perfect for those working in industrial settings or extremely humid weather conditions.
The OPPO F29 series takes water resistance to the next level to offer enhanced protection against myriad types of liquids. The smartphone has been internally tested against heavy rain, in river water, hot springs, daily spills from juice, tea, milk, coffee, beer, household liquids such as steam, dishwater, detergent, and even exposure to ice water, cleaning foam, and muddy water. Furthermore, after submersion, the OPPO F29 Series emits a pulsating sound that drains trapped water within the speaker enclosure.
The OPPO F29 Pro will be available in two colors: Marble White, inspired by sunlight reflecting off pristine marble to offer a sophisticated yet rugged aesthetic, and Granite Black with its bold, textured black finish for cool sophistication.
The OPPO F29, on the other hand, will be available in a premium Solid Purple that exudes royal confidence, and a Glacier Blue colour inspired by a crisp, icy blue that is reminiscent of India’s serene mountain landscapes
ZELIO E Mobility Welcomes ‘Little Gracy’—An Affordable E-Scooter for Teens, No License Required
Haryana, 14th March 2025: ZELIO E Mobility, a leading force in India’s electric two-wheeler market, has unveiled its latest model, the Little Gracy, a low-speed, non-RTO electric scooter designed to cater specifically to younger riders aged 10-18 years. This new offering marks a remarkable addition to the company’s portfolio, targeting a youthful demographic with a focus on safety and efficiency. Given that Little Gracy does not require a driving license, it is an ideal choice for students and young adults seeking a reliable, eco-friendly, and convenient mode of transportation.
The Little Gracy is available in three variants, with pricing starting at an affordable INR 49,500 (ex-showroom). The variants are differentiated by their battery options, offering varying ranges and charging times to cater to different customer preferences:
- 48V/32AH Lead Acid Battery: Priced at INR 49,500, offering a range of 55-60 km with a charging time of 7-8 hours.
- 60V/32AH Lead Acid Battery: Priced at INR 52,000, offering a range of 70 km with a charging time of 7-9 hours.
- 60V/30AH Li-Ion Battery: Priced at INR 58,000, offering a range of 70-75 km with a charging time of 8-9 hours.
Each model is equipped with a 48/60V BLDC motor, weighs 80 kg, and has a loading capacity of 150 kg. With a top speed of 25 km/h and electricity consumption at only 1.5 units per charge, Little Gracy provides an efficient and economical solution for short-distance travel. The scooter features modern conveniences such as a digital meter, USB port, keyless drive, center lock with an anti-theft alarm, reverse gear, parking switch, and an auto-repair switch. It also includes hydraulic suspension, drum brakes on both the front and rear, and is available in four attractive color combinations: Pink, Brown/Cream, White/Blue, and Yellow/Green.
Commenting on the launch, Mr. Kunal Arya, Co-Founder and Managing Director of ZELIO E Mobility Ltd., said, “With the launch of Little Gracy, we are excited to introduce a product that is not only stylish and functional but also makes sustainable transportation accessible to younger riders. Our goal has always been to make electric mobility a part of everyday life in India, and Little Gracy brings us one step closer. It’s an eco-friendly, affordable, and license-free scooter that meets the specific needs of our younger audience while reinforcing our commitment to innovation and sustainability.”
Little Gracy also comes with a two-year warranty covering the motor, controller, and frame, providing customers with peace of mind as they embrace the electric revolution.
Since its inception, ZELIO E Mobility has quickly become a frontrunner in India’s electric two-wheeler market. With over 200,000 satisfied customers and a network of 400+ dealerships nationwide, the brand is rapidly expanding its footprint. The company aims to have 1,000+ dealerships by the end of 2025, reaffirming its dedication to providing eco-friendly and affordable mobility solutions to customers nationwide.
Sanjay Agarwal Commends AMFI Data for Revealing Strong Investment Growth
By Sanjay Agarwal, Senior Director, CareEdge Ratings
‘‘The mutual fund industry’s assets under management reduced by 4% m-o-m to Rs.64.53 lakh crore primarily due to MTM losses in the equity space. This asset price reduction comes on the backdrop of global uncertainties and macroeconomic factors which has caused the benchmark indices nifty 50 and BSE Sensex to decline by approximately 6%. However, investors continue to repose faith in the industry despite these turbulent times, net equity inflows have remained positive for the last 48 months, witnessing Rs 0.29 lakh crore net inflows in February 2025 with all equity categories registering net inflows for the month. Further, the net inflows declined by 26% as compared to January 2025. Additionally, during February 2025, 28 open-ended NFOs were floated which collectively mobilised Rs.0.04 lakh crore with sectoral/thematic funds accounting for 52% share. Meanwhile, debt mutual fund categories witnessed outflows barring the liquid fund, short duration fund, medium to long duration fund, corporate bond fund, banking and PSU fund, gilt fund with 10-year constant duration. While there was marginal net outflow in debt mutual fund category, overall AUM of the category remained steady at Rs.17.08 lakh crore for the month of February 2025 owing to MTM gains.’’
Seaweed Boom: India’s RS 200 Cr Sector Set for a RS 3,277 Cr Expansion by 2032
Mumbai, 14th March, 2025: Primus Partners has released a comprehensive report titled “Seaweed Farming can touch a million lives”, highlighting the immense potential of seaweed farming to transform India’s coastal economy. The report projects that India’s seaweed sector, currently valued at ₹200 crore, could surge to ₹3,277 crore within the next decade, positively impacting 1.6 million lives and creating sustainable livelihoods for 4,00,000 families.
India’s vast coastline, spanning states like Maharashtra, Tamil Nadu, Gujarat, and regions such as Lakshadweep and the Andaman & Nicobar Islands, offers untapped opportunities for large-scale seaweed farming. With rising demand across industries such as food, pharmaceuticals, cosmetics, and agriculture, seaweed farming is poised to become a key driver of India’s blue economy.
However, despite its potential, India currently contributes less than 1% to global seaweed production. The report identifies key challenges, including inconsistent seed quality, logistical bottlenecks, and limited market linkages, which hinder the sector’s growth.
Key Insights from the Report:
Economic Impact: Seaweed farming could generate significant revenue, with farmers earning up to ₹13.28 lakh per hectare annually from high-value species like Kappaphycus alvarezii.
Challenges for Buyers: Buyers face issues such as inconsistent supply, poor logistics, and lack of contract farming policies, leading to a reliance on imported seaweed.
Farmer Challenges: Coastal farmers struggle with low awareness of farming techniques, environmental risks, and weak market linkages, limiting their adoption of seaweed farming.
Government Initiatives 9o
The Indian government has taken several steps to promote seaweed farming, including budget allocations under the Pradhan Mantri Matsya Sampada Yojana (PMMSY) and initiatives to provide Kisan Credit Cards (KCC) and Mudra Loans to farmers. However, the report emphasizes the need for a concrete roadmap focusing on:
- Infrastructure Development: Establishing onshore and offshore seed banks, micropropagation facilities, and processing units near cultivation hubs.
- Policy Support: Streamlining land leasing and contract farming policies to ensure stable incomes for farmers and reliable supply chains for buyers.
- Market Access: Encouraging private investments through fiscal incentives and Public-Private Partnerships (PPPs) to strengthen the seaweed value chain.
Expert Perspectives:
Dr. Stefan Kraan, Chief Scientific Officer of TSC-Purple Pvt. Ltd., Tuticorin, Tamil Nadu, highlighted the extraordinary potential of Lakshadweep, where seaweed production per unit of seeds has reached up to 15X in some regions.
Mr. Abhiram Seth, Managing Director of Aquaagri Processing Pvt. Ltd., emphasized the need to resolve concerns around Kappaphycus, stating, “If the perception issue of Kappaphycus can be solved, seaweed farming can provide livelihood to a million lives.”
Ramakrishnan M, MD, Primus Partners, Author of this report, commented, “Seaweed farming represents a tidal shift in sustainable agriculture, promising not only to bolster India’s blue economy but to fundamentally transform coastal livelihoods. By embracing this untapped resource, we are paving a path towards economic resilience and environmental stewardship for millions.”
The report calls for collaborative efforts between the government, private sector, and coastal communities to unlock the full potential of seaweed farming. By addressing challenges and implementing the recommended strategies, India can position itself as a global leader in the seaweed industry, driving sustainable economic growth and empowering coastal communities.
Shri CS Pradeep Ramakrishnan on Strengthening IFSC’s Global Standing
National/Gujarat, 14th March 2025: India’s apex industry body for the alternate capital ecosystem, Indian Venture and Alternate Capital Association (IVCA), in collaboration with the International Financial Services Centres Authority (IFSCA), hosted the inaugural IFSCA-IVCA Fund Management Conclave 2025 on 12th March, held at GIFT City’s prestigious GIFT Club.
Organised in partnership with IC Universal Legal, Investec, PwC, and Peak XV Partners, the Conclave fostered conversations on accelerating capital flows through IFSC and strengthening India’s position in the global investment ecosystem. Delivering an address on “Fund Management Growth in IFSC”, Shri Pradeep Ramakrishnan, Executive Director, IFSCA, highlighted the regulatory advancements and opportunities that shape the sector.
Emphasising GIFT City’s development as a worldwide centre for fund management, Shri Ramakrishnan said, “IFSC is at a crucial point in its journey to becoming a global financial powerhouse. With nearly 200 debt issuances and growing opportunities in ETFs, we expect significant expansion. However, the ESG fund ecosystem has yet to gain momentum. To encourage participation, we have waived fees for the first 10 ESG funds, with a few slots still open.
The cost of compliance is far lower than the cost of non-compliance. IFSC must not be seen as just a branch office of Mumbai or any other financial hub—it must establish itself as an independent, thriving ecosystem. Strengthening governance, particularly through the role of Principal Officers (POs) and Compliance Officers (COs), is essential for ensuring IFSC’s credibility on the global stage.
As regulators, we remain open to industry feedback and are introducing a master circular and innovative structure like the SPV model to streamline operations. IFSC is more than just a gateway for global investments—it is a center for financial innovation and integrity. Now is the time to seize this opportunity and shape IFSC’s future as a world-class financial hub.”
With an increasing number of fund management entities (FMEs) running a range of investment schemes, such as venture capital, private equity, global debt, and alternative investment funds (AIFs), Shri Ramakrishnan emphasised the growth of fund management activities at GIFT-IFSC. He emphasised that the policy measures of IFSCA have been instrumental in luring both foreign and domestic fund managers to join IFSC.
The Conclave provided a prestigious platform for discussions among senior government officials, fund managers, and financial industry leaders, focusing on fund regulations, taxation policies, and structuring options for global investors at GIFT-IFSC.
Oil, Gas & Power World Expo 2025: WIKA India Unveils Cutting-Edge Measurement Technologies
Mumbai, Maharashtra, India – 14th March 2025 – WIKA India, a leader in the world of measurement instrumentation technology, participated in the 13th International Integrated Energy Exhibition & Conferences, known as the Oil Gas & Power World Expo 2025. Organized by Chemtech, the event was scheduled from March 5 to 7, 2025, at the Bombay Exhibition Center, Mumbai, India,
At this esteemed event, WIKA India exhibited its latest innovations in measurement technology tailored for the oil, gas, and power industries. WIKA has been a partner to the hydrogen industry for instrumentation-related solutions, with a proven track record, and is geared up to resolve any new challenges ahead. Whether the hydrogen is produced by conventional methods or based on renewable energies, these provide solutions for the entire value chain of the hydrogen industry. WIKA witnessed a huge number of visitors in their booth to discover its comprehensive range of products and solutions designed to enhance operational efficiency, safety, and reliability.
Gaurav Bawa, Senior Vice President, WIKA India, said, “The Oil Gas & Power World Expo 2025 serves as a pivotal platform to showcase innovative solutions driving energy transformation. At WIKA India, we are committed to enabling the oil, gas, and power sectors to make the best use of advanced and cutting-edge measurement technologies that enhance efficiency and safety. This event provided us an opportunity to collaborate with industry leaders and contribute to shaping a sustainable energy future. We look forward to sharing our expertise and forging meaningful partnerships with our customers.”
Shiv Nadar University Hosts Industry Partners Meet 2025, Strengthening Synergy
New Delhi, 14th March 2025: Shiv Nadar University, Delhi-NCR, successfully hosted the second edition of its Industry Partners Meet in New Delhi. Themed “Innovate, Educate, Elevate,” the event brought together over 300 industry leaders from more than 250 organizations spanning IT, core engineering, consulting, finance, FMCG, semiconductors, automobiles, the social sector, think tanks, startups, and telecom. The meet served as a dynamic platform for strengthening industry-academia ties through thought-provoking discussions, exclusive insights, and strategic collaborations.
Among the distinguished attendees were the CEOs of EY and AT&T, as well as senior HR leaders from Ericsson, S&P Global, and Unique Logistics. Their presence underscored the event’s significance in fostering impactful conversations on emerging industry trends, disruptive innovations, and workforce transformation.
One of the key highlights of the event was the CEO Panel, moderated by Professor Ananya Mukherjee, Vice-Chancellor of Shiv Nadar University, Delhi-NCR. The panel featured Mr. Shikhar Malhotra, Vice-Chairman & CEO of HCL Healthcare and Chancellor of Shiv Nadar University Delhi-NCR, Mr. Rajiv Memani, Chairman and Managing Partner of EY, and Mr. Arun Karna, Managing Director & CEO of AT&T. The discussion explored the evolving role of technology in shaping business landscapes and the need for greater investment in research and development.
Addressing the challenges in this space, Rajiv Memani, Chairman and Managing Partner of EY stated, “To unlock the full potential of the industry-academia collaboration, there must be heightened awareness and more structured interactions between both sectors. This could include initiatives such as deploying industry professionals to academia and vice versa, or creating regional research clusters. Additionally, aligning academic curricula with industry advancements, especially in fields like AI, is crucial to bridge the gap between academia’s output and the needs of the industry. This integrated approach is essential to drive deeper, more meaningful engagement and innovation.”
“Universities should act as incubators for startups, offering mentorship, funding, and infrastructure while ensuring that academic research aligns with market needs. Industry, in turn, can bring real-world use cases to be solved and expertise, apart from funding,” said Arun Karna, Managing Director & CEO of AT&T.
Another key session, the Leaders in Conversation CHRO Panel, moderated by Ms. Anubha Bali, Senior Director, Career Development Center, Shiv Nadar University, DLehi-NCR, brought together senior HR professionals to discuss talent development, workforce transformation, and leadership strategies. The panel featured Ms. Priyanka Anand, Vice President & Head of HR at Ericsson (Southeast Asia, Oceania & India), Ms. Bhavna Batra, Vice President – People at S&P Global, and Ms. Kalpana Sachdeva, Regional HR Director, Asia at Unique Logistics. Their discussion provided valuable insights into the evolving talent landscape, highlighting strategies for building a future-ready workforce.
In addition to these high-level discussions, the event featured 19 mindshare sessions designed to cultivate deeper engagement between industry leaders, alumni, and faculty members. Each session included six industry experts, a distinguished alumnus, and a faculty expert, leading to in-depth discussions on critical themes such as AI’s impact on jobs, unlocking human potential, the talent war, bridging industry-academia gaps, and emerging trends in people strategy. These interactive dialogues facilitated cross-sector knowledge exchange and generated actionable takeaways for both academia and industry.
Expressing gratitude to the attendees for their participation, Professor Ananya Mukherjee, Vice-Chancellor of Shiv Nadar University, Delhi-NCR said, “We sincerely thank our industry partners for their invaluable participation and insights. This exchange of ideas reinforces our strong academia-industry partnerships, ensuring we continue driving innovation and growth. We look forward to translating these discussions into impactful collaborations.”
The Industry Partners Meet 2025 reaffirmed Shiv Nadar University’s unwavering commitment to excellence in education, innovation, and collaboration by fostering strategic industry connections. The event set the stage for deeper partnerships, equipping students with real-world insights and future-ready skills, and strengthening the university’s position as a leading hub for academic and industry excellence.
League-wide Sponsorship Announced for Official ‘Ready to Drink’ Partner
The American Association of Professional Baseball and Carbliss have announced a three-year partnership beginning in 2025. Carbliss becomes the American Association’s first-ever Founding Partner and official “Ready to Drink” beverage of the League.
Carbliss, a canned ready-to-drink cocktail brand founded in Wisconsin, has seen sales grow from 52,000 cans in 2019 to 72,000,000 in 2024. Carbliss now ranks as the #1 Fastest Growing Food and Beverage Company on Inc. 5000s list of fastest growing privately owned companies.
“We are extremely thrilled that Carbliss selected the American Association of Professional Baseball as the marketing platform to introduce its brand for the first time ever on a League level. Our footprint, highlighted by our markets across the Midwest provides a grand opportunity to expand Carbliss’ brand and reach, while driving “seat-to-sip” in our intimate, professional stadiums” said American Association Commissioner, Joshua Schaub. “We look forward to working and growing together for years to come.”
As a part of the new League-wide program, Carbliss will have Behind Home Plate signage, a dominant branding position across nearly all twelve AAPB stadiums. Further, Carbliss will be featured as the Official Helmet Partner, with decal branding ownership across the league. This is the first time in League history that a sponsor has been featured on AAPB helmets.
Carbliss will also be named the Presenting partner of the AAPB All-Star Game to be played at Newman Outdoor Field in Fargo, N.D. on July 22, 2025. Additionally, Carbliss will sponsor a new league-wide Veterans Day initiative, honoring veteran owned companies throughout the American Association footprint.
The American Association, a MLB Partner League has achieved a 31% growth in attendance since 2021 (now over 1.65 million fans in 2024) while over 4 million fans watched AAPB broadcasts across various distribution platforms in 2024. At the same time, the League’s social media platforms totaled a reach of more than 12.1 million.
“Sports marketing has proven to be an excellent way for Carbliss to connect with our loyal fans while introducing our brand to new audiences. Our partnership with the American Association marks Carbliss’ first League-wide marketing collaboration, and we’re thrilled to work with the League and its member teams to showcase everything Carbliss has to offer to AAPB fans,” said Adam Kroener, President and Co-Founder of Carbliss.
Along with the aforementioned marketing entitlements, Carbliss will focus on pouring, sampling, activation, and promotional nights across American Association teams. A direct part of this partnership will include Agave, a lead generation in-game gamification program.
Everest Group Commends NTT DATA as Leader in SAP® Business Application Services
Gaurav Agarwal, EVP, MD & CEO, NTT DATA Business Solutions, India, said:
“Being recognized by Everest Group as a Leader in SAP Business Application Services is a significant milestone for our India business. It underscores our strong market presence, deep expertise, and ability to drive large-scale SAP transformations for enterprises across industries. With our proven capabilities in SAP S/4HANA migrations, industry-specific solutions, and a highly skilled local talent pool, we are uniquely positioned to support Indian businesses in their digital transformation journey. This achievement reaffirms our commitment to delivering innovative SAP solutions that help our customers stay ahead in an increasingly competitive landscape.”“The SAP business application services market is witnessing a significant shift as enterprises migrate from SAP ERP Central Component (SAP ECC) to SAP S/4HANA, driven by the urgency to upgrade before ECC support ends. The adoption of RISE with SAP and GROW with SAP has surged, driven by SAP’s strategic emphasis on these offerings and their attractive pricing. Notably, RISE with SAP accounted for ~25-30% of all SAP S/4HANA deals in CY 2023-2024, and this trend is expected to continue. In this evolving landscape, service providers play a critical role in enabling fit-for-purpose migrations, bringing differentiated cloud capabilities, optimizing strategies, and ensuring enterprises maximize value from their SAP investments,” says AS Yamohiadeen, Practice Director at Everest Group. “NTT DATA has credible proof points in executing end-to-end transformations across SAP products including SAP S/4HANA, SAP SuccessFactors, SAP Analytics Cloud and SAP Ariba. It has invested in developing multiple SAP-certified cross-industry solutions such as SAP S/4HANA conversion R2R, Intelligent Business Suite, GLASSWING and others to augment time-to-market for its clients. Its strong partnership with SAP, a differentiated partner ecosystem, and consistent industry recognitions further enhance its market credibility. Additionally, its technical expertise, domain knowledge and pricing and commercial flexibility are well perceived by clients. Taken together, these capabilities have helped position NTT DATA as a Leader and a Star Performer on Everest Group’s SAP Business Application Services PEAK Matrix® Assessment 2025.”
Wow Momo Welcomes Innovation in FMCG: ‘Desi-Asian Flavours’ Cup Noodles Hit the Market
Hyderabad, 14th March 2025: Wow! Momo, the country’s leading QSR brand, has made a bold entry into the FMCG Cup Noodles segment with the launch of Wow! Noodles – a first-of-its-kind range of Desi-Asian Flavours, revolutionizing the instant noodles market. With a unique blend of authentic and wholesome flavors, Wow! Noodles is designed for the modern Indian consumer who craves convenient yet delicious meals anytime, anywhere.
The innovative range features a fusion of iconic Asian and Indian flavors, including Thukpa, Khao Suey, Manchurian, Korean, and Chinese Bhel, ensuring a flavourful experience like never before. With a growing focus on instant, high-quality, and restaurant-style meals, Wow! Noodles delivers an authentic taste experience in just five minutes.
Expanding Nationwide with Omnichannel Availability Wow! Noodles has already made its mark across leading Quick Commerce platforms such as Instamart, Zepto, Blinkit, BigBasket, Flipkart Minutes, and D Mart Ready, along with Modern Trade giants like Reliance, More Retail, Spencer’s, Spar, and Ratnadeep, among others. Additionally, the brand has established a robust presence in 10,000+ general trade stores across 200+ towns and cities.
Further solidifying its footprint, Wow! Noodles is also soaring high at 35,000 feet, making its way into inflight menus of Akasa Air, Air India Express, and Spice Jet. The response from travellers has been overwhelmingly positive, reinforcing the product’s appeal across a wide consumer base.
Innovative Consumer Engagement & Product Trials Wow! Noodles is driving deep consumer engagement through immersive in-store activations, innovative displays, and extensive product sampling in modern trade outlets. The brand’s emphasis on taste, convenience, and authenticity has led to strong trial adoption and enthusiastic feedback across all age groups.
Sagar Daryani, Group CEO & Founder, Wow! Momo, expressed his excitement about the launch:
“At Wow! Momo Foods, innovation is in our DNA. With Wow! Noodles, we are disrupting the cup noodles category by bringing the perfect blend of desi and Asian flavors in a format that is both convenient and exciting. As we continue to expand our FMCG footprint, this launch marks a significant step towards making Wow! Momo a household name beyond QSR.”
Mithun Appaiah, CEO, Wow! FMCG, added:
“We are leveraging the strong brand equity of Wow! Momo to make Wow! Noodles a household favourite. With our focus on product innovation and strategic channel expansion, we are confident about an exciting year ahead—bringing new Flavors, scaling our distribution reach, and disrupting the FMCG space.”
As Wow! Momo continues to innovate and expand its FMCG portfolio, Wow! Noodles is set to redefine instant meals with wholesome, authentic, and delicious flavors – anytime, anywhere. Wow! FMCG was launched about 24 months ago with packaged momos which has disrupted the category to become one of the top selling brands across key channels in a very short duration. With 16 skus in Momos & now with 9 SKUs of cup noodles its available across 200+ towns and cities in more than 10k stores and distribution points. The division is already at a 60 Cr (ARR) within a short duration of launching its range. Recently Wow! Momo FMCG division launched their range across the Middle East market with the Lulu group which takes them international