New Delhi, March 07, 2025: Axis Max Life Insurance Ltd., formerly known as Max Life Insurance Company Ltd. (“Axis Max Life”/”Company”), has announced the launch of the Axis Max Life Smart Innovation Fund (SFIN: ULIF03301/03/25INNOVATION104), a thematic, actively managed fund designed to provide investors with exposure to high-growth, innovation-led companies across key sectors. As an innovation-themed fund in the life insurance industry, it will invest in a diversified portfolio of large, mid, and small-cap companies, focusing on businesses at the forefront of technological and sectoral transformation. The fund will be open for subscription from March 5, 2025, to March 20, 2025.

The Axis Max Life Smart Innovation Fund aims to capitalize on emerging opportunities in artificial intelligence, healthcare, biotechnology, Financial sector, energy, consumer sector and other disruptive industries, offering potential long-term capital appreciation.

Sachin Bajaj, EVP and Chief Investment Officer, of Axis Max Life Insurance, stated: “Innovation is the key driver of economic growth, and investors today are keen to participate in transformative sectors that define the future. The Axis Max Life Smart Innovation Fund is designed to identify companies across sectors, that are going to benefit from the innovation theme and strategies. With a dynamic and actively managed investment approach, we aim to deliver sustainable long-term growth while aligning with evolving investor preferences.”

In order to identify the most promising investment opportunities, Axis Max Life will assess and benchmark companies’ innovation capabilities and potential across three critical dimensions: Commitment, Influence, and Originality. These parameters help evaluate businesses striving to enhance their competitive edge through innovative practices and technologies.  Moreover, the fund’s active management approach ensures adaptability to market conditions, making it a compelling addition to Axis Max Life’s growing suite of ULIP investment options.

The fund will be available through Axis Max Life’s- ULIP products, including the Online Savings Plan, Flexi Wealth Advantage Plan, and Smart Term with Additional Returns ULIP.

^7th March 2025: This Women’s Day, Tanishq, India’s largest jewelry retail brand from the house of Tata, launches ‘Her Choice’—a thought-provoking film that challenges conventional notions of empowerment and celebrates a woman’s right to define her path. Conceptualized by Autumn Grey, the film urges viewers to rethink: Is empowerment about meeting societal expectations, or is it about embracing one’s own choices—free from judgment? With ‘Her Freedom to Choose,’ Tanishq continues its tradition of sparking meaningful conversations that reflect the evolving aspirations of women today. The campaign shifts the perspective on empowerment—from being a Mold, predefined standard to a deeply personal and individual journey.

For generations, women have faced judgments for the choices they make—even empowerment today comes with expectations. As a brand, Tanishq has always stood for women, celebrating her journey and the choices that define her. With ‘Her Choice, the brand wants to honor every woman’s definition of empowerment—because true strength lies in the freedom to choose, without hesitation or doubt. Tanishq’s latest campaign highlights this simple yet profound truth that empowerment is not about what a woman chooses, but about her right to choose.

The film follows a woman whose strength and purpose are unmistakable. In the opening sequences, she appears to be preparing for a workday—dressing with intent and moving through her morning routine. Yet, in a poignant twist, it is her husband who steps out for work, while she stays behind, embracing the role of a homemaker. Her decision isn’t made under pressure, nor is it a compromise—it is her choice, made on her terms. Through this powerful narrative, Tanishq challenges the notion that empowerment must fit a specific mold. The film beautifully captures that it is not a conversation about career versus home or ambition versus tradition—it is about the freedom to define one’s journey.

Speaking about the campaign, Pelki Tshering, CMO, Tanishq, said: “Tanishq has always celebrated every woman’s unique journey, her choices, and the strength that comes from being unapologetically her. Our latest campaign “Her Choice” challenges the singular idea of empowerment, celebrating every woman’s right to define it herself —because true strength isn’t about meeting expectations; it’s about having the agency to choose, without judgment. Empowerment after all is in the freedom to choose, not the choice itself. Isn’t it?

Watch the film here- https://www.youtube.com/watch?v=DBW14CUeF0c

“True empowerment lies in the freedom to define it for yourself. This film celebrates the strength in every choice a woman makes, reminding us that no path is less valid than another. It’s a story that challenges perceptions and honors individuality—something we’ve always believed in as storytellers,” says Anusha Shetty, CEO, of Grey India.

 Speaking on the launch of the film, Kopal Naithani, Director, Autumn Grey, said “I believe that empowerment isn’t simply about the path you take—it’s about the freedom to choose it. Whether a woman builds a career or dedicates herself to her home, true strength lies in having that choice without judgment. Respecting that freedom is the essence of real empowerment and this belief was the driving force behind our film.”

Mumbai, India – March 07, 2025: Over the past few decades, women in India have achieved remarkable milestones. Taking the front seat—both in their cars and in driving change, society has witnessed a powerful shift.

This transformation is reflected in a recent report by Spinny, India’s leading full-stack used car platform, which highlights a significant rise in women car buyers. In 2024, women made up 26% of Spinny’s customer base, a substantial increase from 16% in 2023. Notably, by March 2025, this number surged to 46%, signaling growing confidence among women in purchasing used cars and reshaping automotive preferences and societal norms.

What do women want?

60% of women buyers prefer automatic hatchbacks for their ease of use, while 18% opt for compact SUVs. Top models include the Renault Kwid, Hyundai Grand i10, and Maruti Suzuki Swift. Delhi-NCR leads with 48% of women buyers, followed by Mumbai at 46%, Bengaluru at 41%, and Pune at 39%. Non-metro cities like Lucknow and Jaipur also show a 20% growth in women buyers. The average age of women buyers ranges between 30 to 40 years, reflecting a trend of young professionals investing in personal vehicles.

Emphasizing the transformative impact of this trend, Niraj Singh, CEO and Founder of Spinny, stated, “We believe it’s a woman’s world, and we are celebrating this with a special discount for women buyers. Over the years, women have made up an average of over 32% of our car buyers, and we remain committed to increasing this number.“

In the spirit of consistency, from March 7 to March 9, Spinny is rolling out special offers for women—whether they’re buying, selling, or upgrading their car. Women buyers can enjoy discounts of up to ₹1,00,000, while one lucky woman seller wins ₹5,000 every day. This initiative not only celebrates women’s car owners but also empowers them to make independent automotive choices.

The increasing number of women purchasing cars reflects a broader societal shift towards financial independence and breaking traditional norms.

With women buyers reshaping the automotive landscape, Spinny remains committed to fostering a more inclusive, transparent, and seamless car-buying experience. As more women take the wheel both literally and figuratively their preferences are driving a revolution in the industry, emphasizing trust, convenience, and personalization. Spinny continues to champion this shift, ensuring that every customer finds a car that truly matches their journey.

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7 March 2025, India – Simply Fresh, the flagship edible oil brand of BN Group, is celebrating Women’s Day with a powerful new video campaign that challenges outdated stereotypes and encourages a fresh perspective on gender equality. Aligning with its broader #RakhoIraadeFresh campaign, the video highlights the importance of breaking biases and embracing an open mindset toward women in all roles.

The thought-provoking video opens with a working woman managing household responsibilities before heading out for work. As she steps into a taxi driven by a woman, the driver curiously asks why she chooses her taxi every day. The passenger smiles and responds, “People say women can’t drive well, but you do it so smoothly.” The moment serves as a reminder that societal perceptions need a refresh—one that fosters inclusivity and equal opportunities.

Speaking about the campaign, Kiran Giradkar, CMO, BN Group, said, “At Simply Fresh, we believe that progress begins with a fresh perspective. Women excel in every field, yet stereotypes continue to hold them back. Through this campaign, we aim to inspire conversations around gender equality and encourage people to rethink their biases. This Women’s Day, let’s commit to keeping our minds and attitudes as fresh as our choices.”

With this campaign, Simply Fresh continues to advocate for a world where talent and dedication matter more than preconceived notions. The brand’s message resonates beyond Women’s Day, reinforcing its commitment to fostering a society that treats everyone with fairness and respect.

New Delhi, 7^th March 2025: Tips Music Limited and Legacy Collective Roots are excited to announce the launch of “Holiya Mein Ude Re Gulal,” a vibrant new Holi song set to release on March 5th, 2025. This romantic track captures the playful and colourful essence of India’s beloved festival of colours.

The song features the enchanting vocals of Nikhita Gandhi alongside Romy and Ila Arun, with music composed by Lijo George and rap segments by Shyam Sidhawani. The music video, directed by Adil Shaikh, stars Manisha Rani, Abhishek Kumar, Romy and Nikhita Gandhi, bringing the romance and joy of Holi celebrations to life.

Kiran D’Cruz, SVP – Brands & Partnerships, Tips Music Ltd, shares, “Holi has always been a festival that brings joy, colour, and connection to our lives. With ‘Holiya Mein Ude Re Gulal,’ we wanted to capture that authentic spirit in a musical experience that feels both timeless and fresh. The song beautifully balances the traditional essence of the festival with contemporary musical elements that today’s listeners crave. This collaboration with Legacy Collective Roots allows us to continue our tradition of creating music that becomes the soundtrack to life’s most cherished moments. As we see music consumption evolving, this release showcases our commitment to preserving cultural celebrations while making them accessible to new generations through memorable melodies and authentic emotions.”

Sreekanta Dash, Senior Brand Lead- Domestic Dark Spirts, Bacardi India said “At LEGACY COLLECTIVE, we are passionate about reviving and redefining India’s rich cultural heritage—bringing iconic homegrown expressions across cuisine, art, and music into the contemporary spotlight. Our latest collaboration with TIPS Music on “Holiya Re Ude Re Gulaal” is a vibrant celebration of Holi, capturing the festival’s infectious spirit of joy, colour, and togetherness. With this track, we unite India’s diverse regional musical traditions with a modern twist—blending legacy with innovation to create a soundscape that resonates with today’s audiences. This partnership embodies our vision of crafting experiences that evoke pride and  deepen connections with India’s cultural roots.”

Nikhita Gandhi, who is a performer and singer on the track, expresses, “There’s something magical about the celebration of Holi that connects with people on a deeply emotional level. ‘Holiya Mein Ude Re Gulal’ gave me the unique opportunity to express this festival’s beauty both through my voice and on-screen presence. Working alongside such talented artists to create this musical celebration has been a great experience. We have poured our hearts into crafting something that honours the tradition while giving listeners a fresh melody to associate with their Holi memories for years to come.”

Romy, also shared, “The collaborative spirit behind the song mirrors the communal joy of Holi itself. The track maintains respect for traditional Holi expressions while introducing contemporary elements that make it relevant to today’s audience. I’m confident this song will find its way into Holi playlists across the country.”

Lijo George, singer and music composer, reflects, “I aimed to create the perfect balance between celebration and romance. We have incorporated traditional instruments and rhythms that evoke the festival’s essence, while the contemporary arrangement ensures the song resonates with listeners across generations. Working with such diverse vocal talents allowed us to create layers of expression that capture the multifaceted nature of Holi – from its energetic playfulness to romantic moments. The music had to be versatile to accompany the celebrations that make Holi so special.”

“Holiya Mein Ude Re Gulal” is part of an ambitious project by Tips Music and Legacy Collective Roots celebrating India’s rich musical heritage across different regions. The collaboration aims to offer audiences fresh and engaging musical experiences that honour traditional festivities while appealing to contemporary sensibilities

The song will be available on all major streaming platforms starting March 5th, 2025. Get ready to add some musical colour to your Holi celebrations!

Hyderabad, 7^th March 2025: BNI Capital Chapter, one of the largest BNI chapters in the Hyderabad region with 120 members, celebrated International Women’s Day with bonhomie and camaraderie at Taj Deccan, today. Chief Guest Dr Sreedevi Yadavalli, Managing Director, Argala Health Services Pvt. Ltd.; Special Guests Abhimanika Yadav, Mrs. Asia Pacific Universe 2016, and Anupam Pandey, Investments & Scaling, Anthill Ventures; joined in the celebrations. BNI Capital has the largest number of women members in the region with 23 strong lady entrepreneurs. Pankaj Surana, President, BNI Capital; Anudeep Thommandru, Vice President, of BNI Capital; Sirisha Adepu, Secretary-Treasurer, BNI Capital, among others graced the memorable occasion. Women members were felicitated on the occasion in recognition of their humongous contribution.

 Speaking on the occasion Guest Dr Sreedevi Yadavalli said, the way members exchanged business in the ninety minutes of the meeting is an amazing exhibition of the power of networking. The tried and tested recipe BNI has designed for generating business for referral partners is proving to be invincible and most reliable. The way time is monitored to encapsulate the entire agenda is worth emulating.

 BNI, a 40-year-old world’s largest business networking and business referral organization, has over 3.4 lakh members across 79 countries. GIVERS GAIN is the core value of BNI and offers its members the opportunity to network, collaborate, share insights, and most importantly Business Referrals.

Chief Guest Dr Sreedevi Yadavalli (6th from Left seated), Managing Director, Argala Health Services Pvt. Ltd.; Special Guests Abhimanika Yadav (7th from Left seated), Mrs Asia Pacific Universe 2016 & Anupam Pandey (5th from Left seated), Investments & Scaling, Anthill Ventures; Pankaj Surana (3rd from Left seated), President, BNI Capital; Anudeep Thommandru (4th from Right seated), Vice President, BNI Capital; Sirisha Adepu (4th from Left seated), Secretary-Treasurer, BNI Capital; flanked by women members of BNI Capital at the International Women’s day celebrations hosted by BNI Capital at Taj Deccan, today.