Bangalore, February 25, 2025: IIIT-Bangalore successfully hosted the 8th edition of RISE (Research Innovation, Society and Entrepreneurship), offering participants an immersive experience in the latest advancements in research and innovation. The two-day event served as a dynamic platform to foster innovation, entrepreneurship, and partnerships. It provided students and scholars with opportunities to explore PhD and research prospects, engage in technical discussions with IIIT-B faculty and research scholars, and establish potential collaborations.

Speaking on its success, Prof. Debabrata Das, Director IIIT-B said: “RISE 2025 provides students with a unique platform to discover diverse research opportunities, explore cutting-edge emerging technologies, and collaborate with experts. At IIIT-B, our focus on translatable research ensures that innovation leads to real-world solutions. By fostering a culture of curiosity and problem-solving, we aim to equip students with the skills and opportunities to address pressing societal challenges through technology-driven advancements.”

The first day of the event, “RISE Innovation Conclave” focused on the theme of Empowering the future: The 5G/6G Disrupt and their transformative applications across critical sectors, particularly healthcare and smart manufacturing. The conclave brought together industry leaders, researchers, entrepreneurs, policymakers, and technology enthusiasts to explore cutting-edge innovations and foster meaningful collaborations.

The conclave featured four thematic sessions:

1. Inaugural Session: “Transforming India’s Communication Landscape: The 5G/6G Revolution” Focusing on India’s journey in developing and implementing next-generation communication technologies.
2. Healthcare Track: “Revolutionizing Healthcare: Navigating Challenges and Unlocking Opportunities in the 5G/6G Era” Exploring how advanced connectivity is transforming healthcare delivery, telemedicine, remote surgery, and medical innovations.
3. Manufacturing Track: “Industry 4.0: Smart Manufacturing in the 5G/6G Era” Examining applications in automated factories, predictive maintenance, digital twins, and supply chain optimization.
4. Closing Fireside Chat: “The Road to 6G: Transforming Connectivity for Tomorrow” A forward-looking discussion on emerging research, potential applications, and policy considerations for 6G development.

The event featured keynote speeches, panel discussions, technology demonstrations, and networking opportunities. Participants gained insights from industry pioneers and academic experts at the forefront of communication technology research and implementation.

The second day of the event “RISE Open House 2025” featured an extensive display of posters and demos covering a broad spectrum of research domains, including Data Science, Computer Science & Software Engineering, Physics, Network Communications and Signal Processing, IT and Society, and VLSI. The showcased research highlighted state-of-the-art technologies and innovative methodologies driving innovation in these fields.

A major highlight of the event was the keynote address by Ms. Suma Varughese, Director General of DRDO on “Emerging Technologies: Shaping the Future”. She delved on how academic research contributes to advancing autonomous systems, AI-driven decision-making, high-quality sensors, secure communications, and advanced computing for military applications.

Attendees benefited from insights into the latest research trends, collaboration opportunities, and educational pursuits for undergraduate and postgraduate studies. For collaborators, the event facilitated in-depth discussions on research funding and flexible collaboration models offered by IIIT-B, ensuring meaningful engagements in the field of innovation.

With over 80 poster presentations and demos, showcasing diverse topics in technology research and innovation, RISE Open House 2025 successfully fostered knowledge-sharing, networking, and collaboration among students, academia, and industry. Moreover, the RISE Open House 2025 presented an exciting opportunity for students to engage with top researchers through 20 exclusive internship opportunities. Participating students can apply for internships and gain hands-on experience, working alongside leading experts in diverse research fields.

The event also featured interactive workshops conducted by various research centers at IIIT-B, including the COMET Foundation, CAGS, E-Health Research Centre, and the Centre for Applied Sciences. These workshops provided hands-on exposure to groundbreaking research and advanced technologies.

RISE Open House 2025 reaffirmed IIIT-Bangalore’s commitment to fostering a culture of research, innovation, and collaboration. With a strong focus on translatable research and societal impact, IIIT-B continues to drive technological advancements that shape the future.

Love is still in the air! With the release of Nadaaniyan inching closer, the excitement surrounding the film is only intensifying. The latest reel featuring Ibrahim Ali Khan and Khushi Kapoor grooving to Ishq Mein has set social media on a buzz, offering fans a playful glimpse into their chemistry. The video captures the duo vibing to the track, but the real twist comes when Ibrahim amusingly chooses Khushi’s dog over her, perfectly captioned as “When Ishq takes a paws.” This lighthearted moment has sparked speculation amongst the audience, could this reflect their dynamic in the film, where love comes with unexpected distractions? Or is it simply a fun nod to their off-screen camaraderie?

The reel hints at a youthful, quirky romance with a playful twist. Ishq Mein sets the tone with Ibrahim and Khushi’s effortless banter and is already drawing comparisons to Bollywood’s favorite rom-com pairs. If this is a teaser for their on-screen chemistry or Nadaaniyan might just deliver a refreshing take on modern love.

With Netflix backing the project, the film is tapping into Gen-Z humor and social media culture. Directed by debutant Shauna Gautam and produced by Karan Johar, Apoorva Mehta, and Somen Mishra. Nadaaniyan is shaping up to be a love story with surprises at every turn. Whether “When Ishq Takes a paws” is just a fun inside joke or a subtle hint at the storyline, one thing is certain, this film is bringing a fresh, unexpected take on romance.

Dr. N. Sapna Lulla, Lead Consultant, Obstetrics&Gyneacology, Aster CMI Hospital, Bangalore

Neurological disorders include various conditions affecting the nervous system, with implications extending beyond motor and cognitive functions. Surprisingly, these disorders can also impact fertility, disrupting the complex network of signals between the brain and reproductive organs. By exploring the mechanisms through which neurological disorders affect fertility, individuals can gain insights into potential challenges and avenues for intervention.
Navigating the intersection of neurological disorders and fertility requires a nuanced understanding of how disruptions in brain function can hinder reproductive processes. By unravelling the complex interplay between the nervous system and reproductive axis, individuals can address fertility concerns stemming from neurological conditions and explore tailored treatment approaches.

1. Neuroendocrine Dysregulation
a. Hypothalamic Dysfunction
Neurological disorders can disrupt hypothalamic function, impairing the secretion of gonadotropin-releasing hormone (GnRH) essential for regulating the menstrual cycle and ovulation. Hypothalamic dysfunction can lead to menstrual irregularities, anovulation, and reduced fertility, as GnRH plays an important role in coordinating the release of reproductive hormones.

b. Pituitary Disorders
Disorders affecting the pituitary gland, such as pituitary tumours or Sheehan’s syndrome, can disrupt hormone production and secretion, impacting fertility. Pituitary tumours may interfere with releasing gonadotropins (FSH and LH), crucial for follicle development and ovulation. In contrast, Sheehan’s syndrome, resulting from pituitary infarction during childbirth, can lead to hypopituitarism and hormonal deficiencies affecting fertility.

2. Autonomic Nervous System Dysfunction
a. Sympathetic Overactivity
Increased sympathetic nervous system activity, seen in conditions like autonomic dysreflexia or autonomic neuropathy, can disrupt reproductive function by altering blood flow to the reproductive organs. Reduced blood flow to the ovaries and uterus may impair follicular development, ovulation, and implantation, impacting fertility outcomes.

b. Vagal Tone
Dysregulation of the vagus nerve, a key component of the parasympathetic nervous system, can affect reproductive function by disrupting hormonal balance and ovarian function. Vagal tone influences the release of reproductive hormones and ovarian blood flow, and alterations in vagal activity may contribute to menstrual irregularities, anovulation, and subfertility.

3. Neurological Medications and Fertility
a. Anticonvulsants
Certain anticonvulsant medications commonly used to manage epilepsy can interfere with reproductive hormone production and ovulatory function, impacting fertility. These medications may alter the metabolism of sex hormones, leading to menstrual irregularities, anovulation, and decreased fertility in women of reproductive age.

b. Dopaminergic Agents
Medications that modulate dopamine levels, such as those used to treat Parkinson’s disease, can affect fertility by altering the release of gonadotropins from the pituitary gland. Dopamine plays a role in regulating prolactin secretion, and medications that increase dopamine levels may suppress prolactin levels, influencing menstrual regularity and ovulatory function.

4. Psychological Factors and Fertility
a. Stress
Neurological disorders often coincide with increased stress levels, which can impact fertility through neuroendocrine pathways. Chronic stress activates the hypothalamic-pituitary-adrenal (HPA) axis, leading to dysregulation of reproductive hormones, menstrual irregularities, and reduced fertility.

b. Anxiety and Depression
Anxiety and depression, common comorbidities of neurological disorders, can adversely affect fertility by disrupting the delicate balance of neurotransmitters and hormones involved in reproductive function. Imbalances in serotonin, dopamine, and norepinephrine levels may contribute to menstrual irregularities, anovulation, and subfertility in affected individuals.

5. Surgical Interventions and Fertility
a. Neurosurgical Procedures
Surgical interventions for neurological disorders, such as brain tumours or vascular malformations, may inadvertently impact fertility by damaging critical structures involved in reproductive function. Surgical trauma to the hypothalamus, pituitary gland, or autonomic nerves can disrupt hormonal signalling pathways and impair reproductive health.

b. Spinal Cord Surgery
Spinal cord surgeries, particularly those involving the lumbar or sacral regions, can affect fertility by disrupting neural connections between the brain and reproductive organs. Damage to spinal cord pathways controlling pelvic organ function may result in sexual dysfunction, erectile dysfunction, or impaired ejaculation, affecting fertility outcomes.

The complex interplay between neurological disorders and fertility underscores the multifaceted nature of reproductive health. By recognizing how neurological conditions affect reproductive function, individuals can advocate for comprehensive care approaches that address neurological and fertility concerns. Collaborative efforts between neurologists, reproductive endocrinologists, and mental health professionals are essential for optimizing fertility outcomes in individuals with neurological disorders.

Synopsis:
Neurological disorders impact fertility via hormone dysregulation, medication effects, stress, and surgical interventions, requiring comprehensive care.

New Delhi, 25th February 2025: NTPC Ltd., India’s largest integrated power utility, is set to host the last edition of the regional rounds of NTPC Electron Quiz 2025 in Noida on 26th February 2025 at NTPC Power Management Institute (PMI).

The event will bring together some of the brightest engineering and management students, competing for a chance to advance to the national finals. About 200 teams from engineering and management institutes in and around Delhi-NCR have already registered for the event. This initiative reflects NTPC’s commitment to fostering intellectual talent and strengthening industry-academia collaboration.

The top two teams from the regional-round competition in Noida will qualify for the national semi-finals, scheduled for 27th February 2025 at NTPC-PMI, Noida.

A total of 18 teams, i.e. 02 teams each from nine regions such as Ranchi, Kolkata, Patna, Hyderabad, Chennai, Mumbai, Raipur, Lucknow, and Noida, will take part in the semi-finals out of which the best six teams will be shortlisted for the final round.

The grand finale will take place on 28th February 2025 at NTPC PMI, Noida where the best six teams will compete for the championship title.

The NTPC Electron Quiz 2025 offers lucrative cash prizes at both regional and national levels. Participants in Noida will compete for rewards of Rs 30,000 for the winners, Rs 20,000 for the runners-up, and Rs 10,000 for third place, with consolation prizes of Rs 4,000 for teams ranking fourth to sixth. At the national level, the champions will take home Rs 50,000, followed by Rs 30,000 and Rs 20,000 for the second and third-place teams, respectively.

Since its inception in 2004, the NTPC Electron Quiz has become a premier platform for students to demonstrate their analytical and problem-solving skills. This year’s edition is particularly significant as NTPC celebrates its golden jubilee, reinforcing its dedication to knowledge enhancement and leadership development among future industry professionals

Mumbai – A 62-year-old male patient (Shrikant Parjanjpe) name changed admitted to Apex Multispeciality Hospitals in Borivali (East) with abdominal pain and jaundice. Diagnostic imaging, including ultrasound (USG) and a CT scan, revealed gallbladder cancer with metastatic spread to the liver. When gallbladder cancer is “revealed” to have spread to the liver, it means that the cancer is already at an advanced stage (typically stage IV) and has metastasized beyond its organ of origin. This situation is unfortunately common with gallbladder cancer because the disease is often silent in its early stages and tends to be discovered incidentally or once symptoms develop. Many gallbladder cancers are found only after they have invaded adjacent liver tissue, given the close anatomical relationship between the gallbladder and the liver.

A biopsy confirmed the diagnosis, and Dr. Maunil Ajay Bhuta, Chief Interventional Radiologist at Apex Group of Hospitals, devised a comprehensive treatment plan. Giving more information in this rare medical case Dr. Maunil Ajay Bhuta, Chief Interventional Radiologist says,” In Apex Multispeciality Hospitals (Part of Apex Group of Hospitals) we performed a pioneering, “first‐of‐its‐kind” combined procedure where a patient with obstructive jaundice received percutaneous transhepatic biliary drainage (PTBD) with biliary stenting to relieve the blockage and, in the same session or closely timed intervention, cryoablation was applied to a liver tumor. This dual approach simultaneously addressed the high bilirubin levels (by decompressing the obstructed bile ducts and restoring bile flow) and directly targeted the tumor with cryoablation. The fact that the patient recovered well and was discharged is an encouraging sign that this innovative combination may offer a safe and effective palliative or even potentially curative option for select patients with complex hepatobiliary disease. After a smooth recovery, he has been discharged in stable condition. This ground-breaking procedure underscores the advancements in interventional radiology, providing minimally invasive yet highly effective solutions for complex cancer cases.”

Apex Group of Hospitals is a trusted chain of healthcare facilities, managed and operated by expert medical professionals with over 25 years of experience. With a capacity of 350+ beds, Apex Hospitals is committed to providing high-quality healthcare services to the people of Mumbai and surrounding areas. Our hospitals are strategically located in Borivali, Kandivali, and Mulund, ensuring accessible and comprehensive medical care.

Lucknow, February 25th, 2025: Muthoot Exim (P) Ltd., the precious metal arm of 137-year-old business conglomerate Muthoot Pappachan Group (also known as Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in Lucknow. The new Muthoot Gold Point Centre is strategically located at Shop No. B-305/B-304, 1st Floor of Sahara Plaza, Situated CP-5, Pratkarpuram, Vikas Khand, Gomti Nagar in Lucknow, Uttar Pradesh – 226010.

This marks the opening of 3the 8th Gold Point Centre in India and the 3rd branch in Uttar Pradesh.
The new Gold Point Centre will unlock the value of gold to the residents of Lucknow who will get an opportunity to acquire the much-needed liquidity transparently. Muthoot Exim’s Gold Point Centres are renowned for their commitment to transparency and customer trust. At these centres, customers can sell their old and used gold items with the assurance of receiving fair and accurate valuations. The entire process is conducted transparently, allowing customers to witness the valuation firsthand. Instant cash payments are made for gold valued up to Rs 10,000 with higher amounts processed via IMPS, NEFT, or RTGS, ensuring a seamless and trustworthy transaction experience.

Keyur Shah, CEO of Muthoot Exim said, “Lucknow is a city full of promises, and we are delighted to be part of its growth. Our Gold Point Centre would be a platform for the residents to unlock the value of their gold assets through a fair, transparent and hassle-free process.”

Thomas Muthoot, Executive Director of Muthoot Pappachan Group & Managing Director of Muthoot Exim, added, “This is not yet another opening, but we are here to create lasting, fruitful relationships with the residents. Working alongside the local community and residents of Lucknow, the Muthoot Gold Point Centre will empower them ensuring to provide them a platform for safe financial access.”

Muthoot Exim Pvt. Ltd. (MEPL) has been at the forefront of innovation in the precious metals market. As the first organized player to launch a gold recycling centre in India, MEPL has continuously set benchmarks in the industry. Since the opening of its first Gold Point Centre in Coimbatore in 2015, the company has expanded to major cities including Mumbai, Bengaluru, Chennai, Delhi, Kolkata, Hubballi, Napur, Barasat, Tirunelveli, Guntur, Warangal, Davangere, Bhubneshwar, Kalaburagi, Thrissur, and now Lucknow consistently offering high-quality products at affordable prices.

Posh Pitara, a brand synonymous with art, culture, and creativity, is redefining home decor with its exquisite collection of handcrafted and hand-painted pieces. Each creation beautifully blends tradition with contemporary aesthetics, adding a unique charm to any space.

The brand masterfully captures cultural motifs, nature’s beauty, and modern design elements, bringing them to life through the skilled hands of artisans. From statement murals and delicate decor accents to intricate Pichwai art, every piece exudes elegance and grandeur, elevating your home with its timeless appeal.

Posh Pitara presents an exclusive collection of handpicked selection of timeless artwork and decor pieces, each crafted with passion and precision:

•  Hand-Painted Paintings & Wall Plates – Featuring collections like Shreenath Ji, Radha Krishna Artistry, Kamdhenu Paintings, Contemporary Creations Wall Plate Sets, and Mata Ni Pachedi/Kalamkari. These pieces celebrate cultural richness and artistic finesse.
•  Home Accents – A curated selection of intricately designed photo frames, decorative tabletop pieces, and hand-painted wall art that effortlessly enhances diverse interior styles.
•  Lighting – A collection of handcrafted candles, lamps, and lanterns that not only illuminate your space but also add warmth and character.
•  Dining – Elegantly designed cutlery, mugs, glasses, and serveware that bring sophistication to your table setting while blending seamlessly with your decor.
•  Furnishing & Bedding – Luxurious textiles, including ottomans, bed covers, bedsheets, dohars, and raja, offer both comfort and refined aesthetics for your living spaces.

Posh Pitara is widely recognized for its stunning Pichwai art and meticulously designed wall decor. The brand seamlessly integrates modern styles with cultural heritage, offering a range of contemporary and ethnic-themed pieces that cater to diverse tastes.

Whether it’s a grand, customized mural or an intricate hand-painted accent, Posh Pitara turns your home into a masterpiece that reflects your unique story.

Every home has a tale to tell—let Posh Pitara bring yours to life with The Brushed Tales.

                                                                                                         

 

Layers of Strength and Beauty: The Sedimento Collection

What if you could witness Earth’s story etched in every layer—a tale of transformation through time, well the SEDIMENTO collection by SOMANY Ceramics is a poetic tribute to this elemental narrative. Inspired by sedimentary bedrock, it evokes nature’s ever-changing forces, sculpted by wind, water, and time. Each glance and touch immerses you in the serene beauty of natural sedimentation.

This is not just another tile collection. SEDIMENTO seamlessly blends durability with subtle textual elegance, making it ideal for demanding and long-lasting use. Its tactile textures embody quiet resilience, integrating effortlessly into modern architecture while preserving timeless charm. The collection’s monochromatic hues—light, medium, and dark—offer a versatile palette, adapting beautifully to both bold and tranquil design visions. Balancing strength and sophistication, these tiles elevate spaces with a refined yet enduring presence.

Each tile in the SEDIMENTO collection embodies SOMANY’s hallmark durability and craftsmanship. The TuffeX surface, engineered through high-density sintering, ensures exceptional strength with a robust, texturally elegant finish that resists abrasion, stress, and wear. Its R10 slip-resistant surface enhances safety in high-traffic and wet areas, while the ultra-low Reflective Gloss Index (<4) creates a deep, luxurious matte effect. With an MOH’s hardness of ≥7 and PEI-V abrasion resistance, these tiles promise resilience, seamlessly blending practicality with refined aesthetics—transforming spaces into enduring sanctuaries.

Offered in three sizes: 1200x2400mm, 1200x1800mm, and 600x1200mm with a thickness of 9mm, SEDIMENTO presents a range of options to suit diverse spatial needs. Yet, the USP of this collection is the richness of its six distinct shades: Sedimento Beige, Avorio, Bianco, Nero, Scuro, and Chiaro. Each shade tells a unique story, rooted in the Earth’s geological wonder.

Take, for instance, Sedimento Scuro. Its deep, muted hues resonate with the layered depths of sedimentary deposits, evoking stability and grounding. It is a visual symphony of strength and reliability, where every shade speaks of compacted layers that stand the test of time. Meanwhile, Sedimento Bianco captures the purity of limestone cliffs and chalky landscapes, its pristine appearance unveiling tales of natural elegance and simplicity. For those who seek warmth and subtlety, Sedimento Chiaro reflects the gentle hues of sand and soft limestone, radiating a calming ambiance that feels both airy and grounded. Avorio, with its creamy sophistication, evokes the organic beauty of ancient sedimentary processes, creating an inviting, serene space that softly diffuses light and enhances interiors. The collection’s thoughtful design ensures that every shade feels like a piece of nature brought indoors, making it the perfect choice for contemporary and classic spaces alike.

The SEDIMENTO collection reimagines what tiles can represent, merging Earth’s primordial artistry with incredible craftsmanship. Every layer, every shade, and every texture is a celebration of nature’s quiet strength and undeniable beauty, offering a timeless blend of elegance and durability for spaces that demand the extraordinary. With the same being imbibed, the story of the earth becomes the story of your space, written in every layer.

Guwahati, February 25, 2025: Cairn Oil & Gas, part of Vedanta Group, and India’s largest private Oil & Gas producer, committed to an investment in the exploration and production of oil and gas worth Rs. 50,000 crores in the region on the opening day of Advantage Assam 2.0. – the state’s global investment conclave in Guwahati. The investment will provide for the establishment of world-class Oil & Gas E&P facilities in Assam, alongside extensive Corporate Social Responsibility (CSR) initiatives such as establishing more Nand Ghars (modernized anganwadis), expanding handloom skill centers, building digital classrooms for women and children, and promoting sports to ensure a brighter, more inclusive future for the Youth of the region.

Speaking at the summit, in the presence of the Hon’ble Prime Minister of India, Shri Narendra Modi, the Hon’ble Chief Minister of Assam, Dr. Himanta Biswa Sarma, and other dignitaries, Shri Anil Agarwal, Chairman – Vedanta, reinforced his company’s commitment towards the progress of the state.

He highlighted Assam’s strategic location, pro-investment policies, and expanding infrastructure, as key factors to fuel India’s growth. He emphasized on the potential of the state to become a Mega basin and India’s energy production hub. Calling Assam an attractive investment destination, he expressed his company’s commitment to play a pivotal role in the state’s long-term, sustainable growth.

Reflecting on Assam’s rich legacy as the birthplace of India’s oil industry, Shri Anil Agarwal, Chairman of Vedanta Limited said, “Assam is abundant in natural resources and has the potential to become the world’s Mega basin. We are poised to play a pivotal role in Assam’s sustainable growth and development. With an investment exceeding Rs 50,000 crore, we will produce 100,000 barrels of oil and gas per day from Assam – making it a dominant hydrocarbon hub, while creating direct & indirect employment opportunities for 1 lakh youth.”

Vedanta’s focus goes beyond people. Through its operations in Assam, the company aims to protect biodiversity, preserve local culture, and produce energy to fuel the nation’s growth.

Cairn holds an acreage of 7650 km2 in the Arakan basin in Assam and its footprint includes a strategic portfolio of 15 exploration blocks, including 12 blocks under the Open Acreage Licensing Policy (OALP) and 3 Discovered Small Fields (DSF). The company has been producing from its Hazarigaon field in Assam since 2023, the 1st DSF block to go under production in North East. It has been supplying gas to the neighboring Tea estates, giving a boost to tea production in the region and enabling farmers to switch from expensive coal-based energy sources to clean gas. The locally produced gas from the Hazarigaon field is also a prime contributor in fueling 100 CNG buses in Guwahati, supporting the clean energy initiative of the Government of Assam.

Cairn, in association with Assam State Livelihood Rural Mission (ASLRM), has been supporting women artisans in Assam through sustainable livelihood opportunities. With the launch of handloom centers, the company has provided financial independence to more than 3000 women.

This MoU will foster Assam’s position as an industrial and economic powerhouse, contributing significantly to India’s vision of becoming a global leader while reaffirming Vedanta’s role as a catalyst in Assam’s transformation and India’s industrial evolution.

25.02.2025, India – In a groundbreaking move for India’s beverage industry, Boba Bhai, India’s largest Korean fusion food brand, has launched its packaged bubble tea on Blinkit, making it the first-ever Indian brand to bring bubble tea to the quick commerce segment. This launch marks a significant step in expanding access to bubble tea, allowing consumers to enjoy their favorite boba beverages within minutes.

Boba Bhai’s packaged bubble tea is crafted using high-quality, locally sourced ingredients. The brand has introduced signature flavors, including Mango with Passion Fruit Popping Boba and Nata de Coco, Wildberry with Cranberry Popping Bubbles and Nata de Coco, and Guava Chilli with Peach Popping Boba and Nata de Coco, each carefully curated to cater to a diverse range of taste preferences. Understanding the needs of quick commerce, Boba Bhai has developed a ready-to-drink, shelf-stable product with a shelf life of 270 days. The packaging is designed to maintain freshness and spill-proof sealing to ensure a seamless delivery experience.

“Bubble tea has moved from being a niche offering to a mainstream favorite in India. By launching on quick commerce platforms, we are not only making bubble tea more accessible but also pioneering a new category within the quick commerce space. Our goal has always been to create a premium, Made-in-India bubble tea experience and this launch is a testament to that vision, Dhruv Kohli, Founder, Boba Bhai commented on the launch.

Compared to traditional sales channels, quick commerce is expected to contribute 10% of Boba Bhai’s overall sales. Following the success of this launch, Boba Bhai is set to expand into Mumbai, Bangalore, Delhi, Gurgaon, Noida, Hyderabad, Chennai, Kolkata, and Pune with plans to roll out new flavors and limited-edition variants soon.

Additionally, discussions are underway to launch on other quick commerce platforms like Instamart and Zepto, further strengthening the brand’s accessibility across India.

In addition to the bubble tea launch, Boba Bhai has introduced its exclusive range of ice creams, featuring unique flavors such as Banana Bling, Purple Daze, Par-Tea Starter, Boxing Day, Berry Bomb, Sundowner, K-Pop & Chill, and Frojoe. Currently available in Bangalore, Mumbai, Hyderabad, Delhi, Gurgaon, Noida, and Udaipur, these ice creams can be ordered through Swiggy, Zomato, and Instamart by Swiggy, ensuring a delightful dessert experience at consumers’ fingertips.