March 18,2025:We live in a world where digital is our second home. Everything’s stored there – our work, personal files, and our memories. Now, for a moment, sit back and think about what happens when an unexpected event strikes like a device failure, accidental deletion, a natural disaster or theft? Data loss. And the painful regrets that accompany it.

Many believe data loss is something that happens to others. Unfortunately, this is not the case. According to a 2025 Western Digital survey conducted by Researchscape, 71% of respondents in India have lost their data at least once[1] even though 64% of Indian respondents backup daily or weekly showcasing the importance of backup in today’s time.

Despite assuming their data was secure, there are countless stories where people have faced the sudden shock of losing all their data. Here’s what five people have to say about their experiences, and what you can learn from them!

The Content Creator:

“I was working with a special client. I had all the content I created over a period of one month on one drive. It failed and I lost not just storage but a month’s worth of work. Since there was no back up, I had to redo it from scratch and obviously couldn’t deliver on time. I almost lost the client and spent sleepless nights fixing the situation, but the stress and lost time taught me the hard way – always keep multiple backups.” – Kritesh, 27, Food influencer

Lesson: Always have at least three copies of your data on two different types of storage such as cloud and external hard disk drive (HDD) or cloud and a network attached storage (NAS). One of these backups should be kept out of the home in a separate location to help safeguard your work in case of a disaster scenario (e.g. fire, flood) and prevent loss of time and effort.

The Business Owner:

A person sitting in a room with other peopleAI-generated content may be incorrect.“A ransomware attack locked me out of my files. Thankfully, I had an offline backup that saved my business.” – Adarsh, 22, Startup Founder

Lesson: Cyber threats are on the rise. Protect your business data with regular offline backups.

The Parent:

A person taking a picture of herselfAI-generated content may be incorrect.

“Our old laptop suddenly stopped working and the fear of losing my children’s first step videos felt overwhelming. We had cherished memories right from their birth to their first day of college. Luckily, we had a backup of all our family photos.” – Anuradha, 38, Homemaker

Lesson: Sentimental data is priceless. Even for personal files, data should be backed up in three places and stored in two different locations.

The IT Expert’s Golden Rule:

“At work, I see data loss cases every day. A friend once accidentally deleted a folder containing confidential documents from both his desktop and the bin. There’s no way we could recover the data – unless he had saved it on the server. My rule? A perfect balance of storage: three copies on two different types of storage solutions: in the cloud and on an external HDD.” – Sourav Sharma, 31, Technology Consultant

The Final Cut: – storage streamlining my workflow:

“As I work with a lot of heavy footage involving movie trailers, data transfers and online edits, constant backups are crucial. My external HDD is the beating heartbeat of the entire workflow.”

Lesson: Reliable storage and regular backups are essential for a smooth workflow. Always invest in high-quality external drives to prevent data loss and workflow disruptions.

So, what can you do?

Losing data can be frustrating, and the regret of not having a backup can hit hard when it’s too late. So, this World Backup Day, let’s instill the habit of taking control of our data and making backup a habit. Here are some tips.

• Automate backups to avoid forgetting – Make sure to set up automatic backups on your devices to ensure your files are regularly backed up without any extra time and effort. Automation is the way to go in today’s world as it removes the risk of human error. Choosing a reliable storage companion is essential to manage, store and backup data efficiently. The WD My Passport® 6TB[2] HDD, for example, comes with Acronis® True Image™ [3] software. With extra layers of encryption, password protection and built-in backup software, scheduling backups for your valuable file becomes easier.
• Use a mix of cloud and local storage for the best protection – Two are always better than one. Storing data both in the cloud and on physical storage devices like a WD My Passport 6TB HDD ensures that even if one fails, whether due to technical issues, a cyber threat, or a disaster scenario, you will still have access to your important files elsewhere.

Hyderabad, March 17, 2025…. K. Haritha, IAS, Commissioner Commercial Taxes, Telangana appealed to all the taxpayers to avail of the one-time interest and waiver scheme being offered by the Government by paying the tax demands by 31.03.2025.

Smt. K. Haritha, IAS, made this appeal on the sidelines of the GST summit organised by FTCCI recently. Addressing a gathering of over 300 delegates comprising industry members, advocates, CAs, CMAs and tax professionals K. Haritha, Commissioner of Commercial Taxes explained to them the benefits of the interest waiver scheme introduced by the Government for the four FYs 2017-18 to 2020-21 and urged them to avail the scheme as merely payment of full tax demand is enough for a complete waiver of interest and penalty.

To avail of the scheme, taxpayers must pay the tax demand by 31.03.2025, subject to other conditions. She urged the taxpayers to come forward in big numbers where tax demands ar due for these years and pay the tax demands at the earliest to avoid technical glitches resulting from the last-minute rush.

MUMBAI, 17 March 2025: Maya Academy of Advanced Creativity (MAAC), a premiere institute and a pioneer in high-end 3D animation, Gaming & VFX training, organised a special webinar for its students, giving them an exclusive and in-depth understanding of the world of VFX, digital filmmaking, and the foundations of creativity. Over 5000 students from MAAC’s centres across India attended the webinar online. The event, which is part of MAAC’s ongoing initiative called Behind the Screens, aims to provide real-world industry exposure to its students, setting a new benchmark by leveraging strong industry ties to prepare students for successful careers in the growing AVGC-XR (Animation, Visual Effects, Gaming, Comics & Extended Reality) and Media & Entertainment industries.

The webinar was presented by Mr. Jay Mehta, VFX Supervisor, Scanline VFX at the MAAC centre in Mumbai and live streamed at all its centres pan India. Mr. Jay holds nearly two decades of experience as a VFX professional and has worked with brands such as Netflix, Epic Games, and more. He shared an exclusive window into the world of VFX and its career paths for MAAC students, exploring the various opportunities in visual storytelling, and emphasizing the importance of strengthening foundations and connections in today’s age of rapidly advancing technologies. The discussion was interactive, and it highlighted that while these developments offer powerful new tools for storytellers, the human ability to craft compelling stories and build authentic connections continue to triumph in today’s professional landscape.

Speaking about the initiative, Mr. Sandip Weling, Chief Business Officer, Global Retail, Aptech Limited said, “At MAAC, community-led platforms such as Behind the Screens have been playing a crucial role in skilling our students to prepare them for their careers in the AVGC-XR industry. The session by Mr. Jay Mehta of Scanline VFX has offered pivotal industry exposure for our students, helping to bridge the gap between their academic training and the demands of today’s industry. I thank Jay for spending his valuable time engaging with our students and hope that we continue to collaborate on many such initiatives soon!”

Speaking about his workshop, Mr. Jay Mehta, VFX Supervisor, Scanline VFX shared, “It was a delight to engage with students at my alma mater and understanding how skills & preferences of aspirants of the AVGC-XR industry have grown over the year. Everyone who participated in the BTS session was passionate about the world of storytelling, filmmaking, and VFX, and it was extremely heartening to see so. During the session with MAAC students, we were able to discuss learnings from individual career journey in the AVGC-XR sector. It was also evident that youngsters today are very optimistic about the use and adoption of new technology. I encourage the students to harness the potential of this technology and be ready for their careers early on by preparing their portfolios and showreels early on, share their learnings on social media for the world to experience, and enhance their productivity using the various software. I thank team MAAC and its students for inviting me to this interaction and I hope to collaborate on more such initiatives soon!”

With the AVGC industry poised for significant growth, MAAC’s continued efforts to provide such platforms to students ensures they are well-prepared for future opportunities in the global media landscape. The webinar not only showcased MAAC’s commitment to skill-building but is also aligned with the government’s vision of fostering a self-reliant India (Viksit Bharat). The real-world exposure and professional insights shared during the event strengthened the trust in MAAC’s commitment to inspiring future industry leaders.

New Delhi, India, 17 March 2025 –The Oberoi Group proudly announces the opening of The Oberoi Vindhyavilas Wildlife Resort, Bandhavgarh — a luxurious sanctuary just a few minutes’ drive from The Bandhavgarh National Park, one of India’s most renowned wildlife destinations, celebrated for its thriving population of Royal Bengal Tigers. The resort has featured in TIME Magazine USA’s ‘World’s Greatest Places of 2025’, a recognition that underscores its exceptional design, immersive guest experience, and distinctive location.

Designed to reflect its natural surroundings, The Oberoi Vindhyavilas draws inspiration from the spirit of the Vindhya mountain ranges, the architectural traditions and artistic heritage of central India, and the tribal cultures that have thrived here for centuries. A highlight of the design is the striking entrance door—handcrafted by local artisans and carved with tribal motifs,  setting the tone for the immersive experience. Push past this grand wooden door, hand-chiselled by Gond artisans, one of the two predominant indigenous communities in the region, and you arrive at a soaring lounge and bar, bathed in natural light from floor-to-ceiling windows and lined with pale local Katni stone. The space is warm and welcoming, much like a beautiful appointed luxury home. Interiors are adorned with vivid Gond artworks, paying tribute to the indigenous communities whose cultural legacy shapes the spirit of Bandhavgarh. The architectural language of the resort draws from local craftsmanship and traditional materials, creating a destination that pays homage to the land and its people, particularly the Gond and Baiga tribes, whose heritage is intricately woven into the region’s cultural fabric.

Set across a lush 21-acre forested expanse, The Oberoi Vindhyavilas features 19 exquisitely appointed luxury tents and two expansive Luxury Villas with private pools, offering guests unparalleled privacy and a deep connection with nature. The interiors of the luxury tents are accentuated with tribal-inspired details and the tented canopies adorned with intricate motifs, evoking the rustic elegance of the land, brought to life through Oberoi’s signature lens of understated luxury. Thoughtfully curated design touches root the experience in place, from vivid Gond art murals in the bath area to lifelike interpretations of local wildlife, hand-painted by renowned Bandhavgarh artist Rakesh Prajapati. Sliding doors open onto a private floating deck and expansive private garden, where fountain grass and frangipani bloom under a flowering kachnar tree, creating the perfect setting to savour a morning cup of tea accompanied by the gentle symphony of birdsongs.

At the heart of the resort lies a distinctive culinary journey, led by Executive Chef Sachin Kumar, who trained with the Royal Kitchen of Nagod, bringing with him a profound understanding of the region’s time-honoured culinary traditions. The Dining Room pays homage to the bounty of central India, showcasing heirloom recipes and Madhya Pradesh’s signature culinary styles. Local ingredients take centre stage, elevated through thoughtful techniques and presentation, while global favourites, such as Neapolitan-style pizzas, grilled meats, and seafood, complement the offering, emerging fresh from a wood-fired stone oven in the dining room.

Meals are thoughtfully curated across a variety of settings—high tea under a canopy or a  bonfire at the Tree Court, grills and barbecues by the lake at The Bush Kitchen, or intimate dining in the warm, wood-lined interiors of the restaurant. The Bush Dining experience, set under a starlit sky by the lake, offers a magical al fresco setting, evoking the romance of wilderness feasting. A culinary highlight is the Royal Baghelkhand dinner—a regal dining experience that draws inspiration from the traditions of the erstwhile Baghel kingdom, offering guests a rich immersion into the flavours and heritage of the land.

The Bar presents an evocative collection of craft cocktails, regional teas, and fine wines, thoughtfully curated to draw inspiration from the forests and spices of the region.

Guests can embark on expertly guided game drives with expert naturalists trained by acclaimed Ratna Singh, offering opportunities to encounter tigers, leopards, sloth bears, elephants and over 250 species of birds in their natural habitat. The park’s rising tiger population underscores the success of conservation efforts, making every safari an exhilarating experience.

Beyond the wilderness, guests are invited to discover the region’s vibrant cultural tapestry. Interactions with Sukhiram, a third generation master Gond artist, provides insight into the intricate storytelling traditions of this indigenous community. Walks through Sarmaniya village and evenings enriched by folk performances and storytelling under the stars allow guests to engage meaningfully with the area’s heritage.

Mr. Arjun Oberoi, Executive Chairman, The Oberoi Group, added,  “The opening of The Oberoi Vindhyavilas Wildlife Resort reaffirms our commitment to setting new benchmarks in luxury hospitality. Thoughtfully designed to harmonize with its pristine surroundings, the resort offers an immersive experience that celebrates the rich biodiversity of Bandhavgarh while delivering the exceptional service and elegance that define Oberoi Hotels & Resorts. We are proud to bring our distinctive hospitality to one of India’s most revered wildlife destinations.”

Mr. Vikram Oberoi, Chief Executive Office, The Oberoi Group, further added, “India’s national parks are among the country’s most extraordinary natural treasures and we are delighted to introduce the Oberoi experience to Central India. The Oberoi Vindhyavilas Wildlife Resort has been meticulously designed to offer an unparalleled blend of luxury and authenticity, allowing guests to connect deeply with the region’s rich biodiversity. With an unwavering commitment to  personalised and intuitive service, sustainability, and immersive experiences, we look forward to setting a new benchmark in wildlife hospitality.”

Guests seeking wellness and serenity can unwind at the soon-to-be-launched Spa, featuring nature-inspired therapies, outdoor yoga sessions, and guided meditation, creating moments of calm in the lap of wilderness.

Mr. Vikas Sawhney, General Manager, The Oberoi Vindhyavilas, further added, “We are delighted to welcome guests to The Oberoi Vindhyavilas, where the timeless beauty of nature meets Oberoi’s legendary hospitality. Thoughtfully designed to offer an unparalleled luxury experience amidst the serene landscapes of Madhya Pradesh, our resort is a haven of tranquillity and warm hospitality. We look forward to curating heartfelt experiences that celebrate the region’s rich heritage while delivering the exceptional service that defines Oberoi Hotels & Resorts.”

From exhilarating wildlife safaris to soulful cultural encounters and rejuvenating wellness offerings, The Oberoi Vindhyavilas Wildlife Resort invites travellers to discover a world where luxury meets the wilderness, and every moment is infused with purpose, beauty, and unforgettable storytelling.

New Delhi, 17th March 2025: MedLern, in collaboration with NATHEALTH, is pleased to announce the successful completion of the first Digital Health Master Class (DHMC) workshop held in Hyderabad, which saw participation from over 40 hospitals across the region. This initiative aims to accelerate digital transformation in Indian healthcare by equipping hospital leaders with essential knowledge and strategies to leverage digital technologies effectively.

The Hyderabad workshop marked a significant milestone in this ongoing series, designed to empower healthcare professionals nationwide. Participants engaged in comprehensive discussions on the adoption of innovative digital tools, including Hospital Management Information Systems (HMIS) and Electronic Medical Records (EMR), which are crucial for enhancing operational efficiency and patient care.

Padmini Gopiram, Head – Human Resource Continental Hospitals voiced, “The session was incredibly timely, especially in light of the ongoing digitization revolution in healthcare. While some of us are just beginning this transformation or are somewhere in the middle, there’s still a long way to go. At this stage, raising awareness is crucial, and we are grateful to MedLern for taking the initiative to lead this effort. Their dedication is ensuring that we don’t get left behind in this fast-paced shift towards digital health solutions.”

Deepak Sharma, Co-Founder & CEO of MedLern, stated, “The overwhelming response from healthcare leaders in Hyderabad underscores the urgency and importance of digital transformation in our hospitals. Our workshops are tailored to provide actionable insights that will help organizations navigate their digital journeys successfully. We look forward to continuing this momentum with upcoming sessions in Indore and Nagpur next month.”

MedLern is committed to advancing healthcare education and workforce training through innovative learning solutions. By equipping medical professionals with essential skills and knowledge, MedLern aims to enhance patient care, improve clinical outcomes, and bridge skill gaps in the healthcare sector. Through workshops, digital platforms, and strategic collaborations, MedLern continues to empower India’s healthcare workforce.

MedLern and NATHEALTH are dedicated to strengthening India’s healthcare ecosystem by conducting additional workshops in Indore and Nagpur in March 2025. These initiatives aim to enhance medical training, upskill healthcare professionals, and improve patient care, further expanding their reach and impact across the country’s evolving healthcare landscape.

Savi Thakur is all set to captivate audiences with his role as Rudra in Sun Neo’s newly launched show, Rishto Se Bandhi Gauri. Recently, Savi shared his thoughts on what makes this character so special, why he chose the role, and the relationships that define Rudra’s world.

Speaking about playing Rudra in Rishto Se Bandhi Gauri, Savi Thakur said, “Rudra is one of those characters that instantly felt personal to me. He’s charming, ambitious, and strong-willed—someone who wants to live life on his own terms, and I resonate with that deeply. At the same time, he has a strong sense of family, which creates this beautiful inner conflict between his desire for freedom and his responsibilities. His journey is filled with unexpected twists, and I can’t wait for the audience to experience it.”

The Rishto Se Bandhi Gauri actor also revealed what made him say yes to the role: “The emotional push and pull in Rudra’s journey is what truly drew me to this role. The choices he has to make, the dilemmas he faces—it all makes him such a layered character. Playing Rudra is more than just portraying a role; it’s about bringing his emotions, conflicts, and relationships to life in a way that feels real. In many ways, his journey reminds me of my own, making this role even more special.”

He further shared the most special relationship in the show, according to him: “One thing I absolutely relate to in Rudra is his love for his family. His bond with his brother, Virender, and his Daadi, Jagdamba, is truly special. Virender isn’t just his brother—he’s his idol. Rudra deeply admires the way he carries himself and leads their family and village. And then there’s Daadi—she’s the soul of their family. Rudra respects her every decision because he knows she only wants what’s best for them. That deep-rooted faith in her wisdom is something I find incredibly moving.”

Rishto Se Bandhi Gauri follows the story of Gauri, a kind-hearted and courageous girl. Her devotion, faith, and calm nature have always been her guiding force. But when fate forces her into an unwanted marriage, she finds herself trapped in a web of challenges. After becoming the daughter-in-law of the Bundela family, Gauri navigates changing relationships and household dynamics with wisdom. But can she shape her own destiny with courage and faith? With a stellar cast, Rishto Se Bandhi Gauri is all set to touch hearts. The show stars Eshaa Pathak as Gauri, Savi Thakur as Rudra Pratap Singh, and Swati Shah as Jagdamba Devi in pivotal roles. Tune in to Sun Neo to watch Rishto Se Bandhi Gauri every Monday to Sunday at 8:30 PM.

Nationwide, 17th March 2025: Pukka, UK’s #1 Herbal Infusions brand has recently been launched in India by Unilever. The brand launched its new campaign – “Self Care in a Cup” by unveiling possibly the most calming film on the internet, inspiring individuals to relax, unwind, and experience self-care. This immersive experience, paired with Pukka’s specially curated three herbal infusions, invites consumers to take time out for their daily wellness needs. As HUL’s entry into the herbal tea category, Pukka is poised to lead a growing wellness movement in India.

At the heart of the campaign – “Self Care in a Cup” is a visually captivating, aesthetic ASMR-inspired film designed to soothe the senses. Created by Lowe Lintas, the film beautifully brings this vision to life, transporting viewers through calming nature-inspired imagery, rhythmic sounds, and a gentle narrative that fosters relaxation. By merging audio-visual therapy with the natural benefits of herbal infusions, Pukka creates a unique pathway to self-care. Lowe Lintas has brilliantly captured the need for relaxation and self-care, bringing it to life through a visually soothing and immersive film. As modern lifestyles become increasingly hectic, this campaign reminds consumers of the importance of winding down and prioritizing self-care and well-being.

Pukka also gently interrupted people staying up late at night, nudging them toward better sleep with thoughtfully timed ads on Spotify and Instagram. These activations, running during nighttime hours, served as a reminder to embrace relaxation and unwind with a soothing cup of herbal infusion.

Pukka Chamomile and Lavender for Night Time Sleep offers natural, caffeine-free care to support better sleep. Blending Ayurvedic wisdom with the power of herbs, this delicious infusion includes handpicked chamomile and lavender, which are traditionally known to helps calm the mind, manage stress, and promote restful slumber—making it the perfect companion for a relaxing bedtime routine.

Unveiling the Internet’s most calming film, Ishtpreet Singh, Beverages India Head, Unilever commented, “With Pukka, we are committed to bringing the power of herbal wellness to every home. Our world’s most calming film is more than just a visual retreat. It is an invitation for India to sip mindfully, embrace self-care, and build healthier relaxation rituals. With our infusions, we aim to transform the way people unwind, sleep, and recharge.”

Now available across top metro cities and major e-commerce platforms, Pukka’s infusions make wellness more accessible than ever.

New Delhi, March 17, 2025 – India’s spectacular victory over New Zealand in the ICC Men’s Champions Trophy 2025 became an unforgettable celebration as Coca-Cola India turned halftime into a spectacle like never before. Coke Halftime is about resetting, recharging, and making every moment count. Whether in sports or in life, it’s the pause that fuels what comes next—and nothing captures that spirit better than an ice-cold Coca-Cola.

And what makes this moment even better? Enter Coke Studio Bharat, a well-known IP that has given the world some iconic hits like “Khalasi” and “Magic”. This time, Coke Studio Bharat delivered yet another magical track, “Holi Aayi Re’. Inspired by the vibrant Holi celebrations of Mathura and Vrindavan, “Holi Aayi Re” seamlessly blended the soul of Indian folk with a contemporary sound, making it the perfect anthem for the festival. After its grand debut on Coke Studio Bharat, the track took center stage in a performance during Coke Halftime that added to the festive mood for millions of cricket and music fans.

Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India added, “Our relationship with world class partners like ICC and on Coke Studio with musical genius Vishal Mishra puts us in a unique position where we can bring together the nation’s biggest passion points – cricket and entertainment. Cricket isn’t just watched—it’s lived. And Coca-Cola made sure halftime wasn’t a break, but a moment that kept cricket fans across the globe hooked onto their seats and screens. Vishal Mishra’s Coke Studio performance of the Holi Aayi Re during the Coca Cola Half Time of Champions Trophy finals made it a memorable event for cricket fans across the world.”

 Anurag Dahiya, Chief Commercial Officer ICC said, “Coca-Cola wanted to create something special for the fans at the Final of the ICC Men’s Champions Trophy 2025 and we saw an opportunity during the innings break to do exactly that. Coke Halftime was designed to bring energy into the stadium, and it delivered in style. Vishal Mishra’s Holi Aayi Re from Coke Studio turned the stadium into a celebration. From the stands to the screens, fans were at the heart of it all – and their incredible response made the moment even bigger

 With this unforgettable finale, Coca-Cola once again reinforced its commitment to making every shared moment more special, ensuring Holi and India’s victory were celebrated in the most iconic way.