May 12th 2025, New Delhi – The District Disaster Management Authority (DDMA), successfully conducted the “Suraksha Sarthi” community disaster preparedness training on May 11 at Pacific Mall, Subhash Nagar, at 4:00 PM. The initiative aims to equip everyday citizens with the necessary skills to respond effectively during emergencies such as air strikes, bomb threats, fire incidents, and medical emergencies.

The event was graced by Dr. Nitin Shakya, SDM DDMA west district , as the Chief Guest, and supported by Dr. Sameer Bhati, Public Health Expert, along with the medical team from IACT, who led the live demonstrations and hands-on training sessions.

Key highlights of the program included:

• Live CPR and First Aid Training

• Demonstration of Fire Extinguisher Use

• Emergency Medical Response Techniques

• Awareness on Air Strike Alerts, Bomb Threat Protocols, and Safe Sheltering Practices

Shoppers, mall staff, and local civilians actively participated, turning the mall into a practical learning ground for disaster response. Through expert-led sessions, attendees were taught how to remain calm, take charge, and potentially save lives in critical moments.

Speaking at the event, Dr. Nitin Shakya, SDM Patel Nagar, emphasized, “We are conducting short and easy-to-understand trainings to ensure maximum public participation. Our aim is to cater to the entire district on a fast-track basis.”

Dr. Sameer Bhati added, “Preparedness is prevention. By empowering citizens with the right skills, we are not only saving lives but also building a culture of resilience and responsibility.”

This initiative is part of a broader “Suraksha Sathi” campaign that will be conducted across the West District in schools, RWAs, markets, and metro stations, with in-person sessions led by trained professionals from the medical, civil defence, police, and fire services.

Empowering Citizens. Saving Lives.

This Mother’s Day, Instamart went beyond instant deliveries to deliver something truly heartwarming: the gift of presence. As part of its #AddYourselfToCart campaign, Instamart reunited consumers with their mother, creating unforgettable moments of love, surprise, and connection.

The emotional campaign, conceptualized around the insight that the best gift for a mom is her children’s presence, highlighted how small gestures can lead to the biggest joys. The children, each living in different cities and unable to meet their mother due to distance and commitment, were flown to their hometowns, picked up by Instamart delivery partners and surprised their mothers, all orchestrated seamlessly by Instamart. The initiative struck a chord online with the video of the winners garnering hundreds of shares and emotional responses within hours of release.

It all started with a surprise message Instamart users found while placing their orders last week: “We’ll deliver you to mom this Mother’s Day. (Add yourself to cart.)” In collaboration with IndiGo and MakeMyTrip, lucky winners will be hand-delivered to their moms in surprise reunions. On May 11, selected participants were picked up by an Instamart delivery partner, flown home, and reunited with their mothers—turning the idea of “quick delivery” into something profoundly personal.

Speaking on the occasion, Vijay Mulbagal, Group Executive & Head – Wholesale Bank Coverage & Sustainability, Axis Bank said, “We are proud to reaffirm our commitment to Indian sports as we partner with the Lakshya Shooting Club to establish world-class shooting infrastructure in India. We believe that the Centre will play a leading role in enabling our top shooters to succeed at the Olympic level, and also help identifying and nurturing the next generation of shooting talent in India.’’ 

Speaking on the occasion, Suma Shirur, Olympian & High–Performance Director, Lakshya Shooting Club said, ‘’This partnership with Axis Bank means a lot. It brings us closer to our dream — a centre where talent receives the right support, and every young shooter feels they have a real chance to succeed.”

12^th May, Bengaluru– Just in time for Mother’s Day, KLAY Preschools and Daycare, one of India’s most trusted early education and childcare providers, has launched a digital campaign that gently challenges a long-standing cultural ideal: the notion of the “do–it-all” mom. Titled “You don’t need to do it alone,” the campaign is a tender, emotionally resonant tribute to the support systems that surround and uplift mothers, many of whom go unnoticed.

Conceptualized and produced in-house, the campaign film tells the story of a modern working mother, beginning with a rare moment of quiet as she sits on her yoga mat at dawn, grounding herself before a busy day. As she makes her way to work, viewers are invited into a stream of memory-like flashbacks of those who help carry her daily load. A partner gently rocking their child back to sleep. A cook carefully preparing a familiar meal. Grandparents singing rhymes over a video call. And a KLAY teacher, ready with open arms and a knowing smile at drop-off. 

Each frame is designed with subtlety and care, evoking the emotional complexity of motherhood: the quiet sacrifices, the unspoken help, and the small acts of love that hold a family together. The film closes on a powerful note as the mother arrives at work steady, confident, and composed not because she’s superhuman, but because she is seen, heard, and held by her village.

The campaign culminates with the line: “You don’t need to do it alone” and the hashtag #ItTakesAVillage, inviting viewers to recognize and celebrate the broader ecosystem that makes parenting possible.

With its evocative storytelling and emotionally intelligent framing, the campaign speaks directly to millennial parents especially working mothers who are increasingly seeking balance, shared responsibility, and emotional support. By highlighting these everyday interactions, the film not only deepens KLAY’s connection with its core audience but also reflects a larger cultural shift toward inclusive, community-led parenting.

Speaking about the campaign, Shireen Sultana, Senior Vice President –Marketing, KLAY Pre-School and Daycare, said, “This campaign is a gentle reminder to every mother carrying the weight of doing it all, you were never meant to do it alone. At KLAY, we see the quiet strength it takes to show up every day, and we also see the village that makes it possible. This Mother’s Day, we honour not just the moms, but the love, care, and quiet support that holds them up.”

For a brand that already plays an integral role in supporting working parents offering high-quality early learning, flexible daycare options, and trusted caregivers the campaign is more than a marketing initiative; it’s a reflection of lived values. It underlines KLAY’s identity not just as a service provider, but as a partner in a parent’s journey.