A Perfect Blend: Coke Studio Bharat’s Holi-Themed Halftime Show Stuns at ICC Finals
New Delhi, March 17, 2025 – India’s spectacular victory over New Zealand in the ICC Men’s Champions Trophy 2025 became an unforgettable celebration as Coca-Cola India turned halftime into a spectacle like never before. Coke Halftime is about resetting, recharging, and making every moment count. Whether in sports or in life, it’s the pause that fuels what comes next—and nothing captures that spirit better than an ice-cold Coca-Cola.
And what makes this moment even better? Enter Coke Studio Bharat, a well-known IP that has given the world some iconic hits like “Khalasi” and “Magic”. This time, Coke Studio Bharat delivered yet another magical track, “Holi Aayi Re’. Inspired by the vibrant Holi celebrations of Mathura and Vrindavan, “Holi Aayi Re” seamlessly blended the soul of Indian folk with a contemporary sound, making it the perfect anthem for the festival. After its grand debut on Coke Studio Bharat, the track took center stage in a performance during Coke Halftime that added to the festive mood for millions of cricket and music fans.
Shantanu Gangane, IMX (Integrated Marketing Experience) Lead, Coca-Cola India added, “Our relationship with world class partners like ICC and on Coke Studio with musical genius Vishal Mishra puts us in a unique position where we can bring together the nation’s biggest passion points – cricket and entertainment. Cricket isn’t just watched—it’s lived. And Coca-Cola made sure halftime wasn’t a break, but a moment that kept cricket fans across the globe hooked onto their seats and screens. Vishal Mishra’s Coke Studio performance of the Holi Aayi Re during the Coca Cola Half Time of Champions Trophy finals made it a memorable event for cricket fans across the world.”
Anurag Dahiya, Chief Commercial Officer ICC said, “Coca-Cola wanted to create something special for the fans at the Final of the ICC Men’s Champions Trophy 2025 and we saw an opportunity during the innings break to do exactly that. Coke Halftime was designed to bring energy into the stadium, and it delivered in style. Vishal Mishra’s Holi Aayi Re from Coke Studio turned the stadium into a celebration. From the stands to the screens, fans were at the heart of it all – and their incredible response made the moment even bigger
With this unforgettable finale, Coca-Cola once again reinforced its commitment to making every shared moment more special, ensuring Holi and India’s victory were celebrated in the most iconic way.
Square Inches PR to Lead inDrive’s PR Strategy in India
Delhi, India, 17 Mar 2025: Square Inches Public Relations, one of India’s leading regional PR agencies with over a decade of experience, has become the PR Partner for inDrive, the global mobility and urban services platform.
Pavit Nanda Anand, Communication Lead-APAC, inDrive, shared her thoughts on the collaboration, stating, “Square Inches PR has a deep understanding of regional nuances and their ability to craft compelling narratives have been invaluable in engaging diverse audiences. We are confident that Square Inches PR will continue to elevate our communication efforts and support our vision of creating a positive impact on one billion lives by 2030.”
inDrive, the second most downloaded mobility app for three consecutive years, operates in 888 cities across 48 countries. The platform’s fair pricing model and commitment to social justice have redefined urban mobility. Through its non-profit arm, inVision, inDrive also drives initiatives in education, sports, arts, sciences, and gender equality, furthering its mission of community empowerment.
Sameer Alam, Director of Square Inches PR, expressed his enthusiasm about the ongoing partnership, saying, “Securing the PR mandate for inDrive is a significant milestone for our agency. We are committed to amplifying their brand story through innovative and impactful communication strategies. We look forward to driving meaningful engagement and positioning inDrive as a leader in the mobility space.”
Square Inches PR’s comprehensive PR strategy for inDrive includes media outreach, press conferences, press releases, and crisis communication. The agency’s regional expertise and personalized approach have been key to building a strong media network and ensuring consistent brand messaging across India.
Smart projectors can redefine the way consumers engage with content, says Sushil Motwani
According to the Cognitive Market Research’s ‘Smart Projector Market Report 2025,’ the Asia-Pacific region accounted for approximately 23 percent of global revenue, with a market size of US$ 519.39 million in 2024. The market is projected to grow at a compound annual growth rate (CAGR) of 20 percent from 2024 to 2031. Meanwhile, the Indian smart projector market is witnessing significant growth, with various forecasts predicting a CAGR of 12 percent until 2028. In India, nearly 70 percent of buyers are from the corporate and education sectors, while 30 percent belong to the home entertainment segment.
Now, with more households opting for home projectors over television sets, the share of home entertainment users is expected to rise further in the coming years. Moreover, users are shifting away from traditional lamp-based projectors, favoring laser and LED models. Among them, laser projectors are particularly preferred for their superior visual quality, long lifespan, low maintenance costs, and energy efficiency.
“The Indian home entertainment segment is changing rapidly, with a clear shift in consumer preferences. Smart projectors are at the centre of this transformation. Modern consumers expect more than just high-quality visuals. They value connectivity, convenience, and a richer viewing experience. With smart projectors, we are making premium entertainment more accessible and effortless for every household,” says Sushil Motwani, Founder of Aytexcel Pvt. Ltd., the official India Representative of Formovie.
He says that smart projectors are reshaping the way India engages with entertainment. “These devices combine technology, functionality, and ease of use. With Gen Z embracing smarter, more connected lifestyles, smart projectors are becoming a household essential, redefining how we experience content. From binge-watching favourite shows to enjoying family movie nights, these projectors open the door to a new era of interactive entertainment,” adds Motwani.
Another factor contributing to the growing popularity of laser projectors is the rise of OTT platforms, which has fuelled the demand for a theatre-like experience at home, Various streaming services now offer a wide range of content in true 4K resolution, making high-quality visuals more accessible. Most premium smart projectors now support 4K UHD resolution (3840 × 2160 pixels), delivering sharper images, vibrant colours, and a more lifelike viewing experience.
Meanwhile, features like Advanced Laser Phosphor Display® (ALPD) enhance image quality, ensuring rich and detailed visuals. Superior sound quality is another key aspect, with many of these devices equipped with built-in speakers that support Dolby/DTS audio, reducing the need for external sound bars or speakers.
The integration of Android TV, enabling app installations for streaming, built-in apps like Netflix, wireless connectivity supporting Wi-Fi, Bluetooth, and Chromecast, and AI-driven features such as automatic colour adjustment based on ambient light and voice controls through Alexa and Google Assistant are also additional features that attract customers to smart projectors.
India’s Semiconductor Dream Takes Flight: IESA Vision Summit 2025 Empowers Young Minds
National, March 17, 2025 – India has firmly positioned itself as a global hub for semiconductor design talent, currently holding 20% of the global market share. With the demand for skilled semiconductor engineers on the rise, the country is set to expand its talent pool to million+ by 2030 driven by manufacturing sector ramp up.
As part of its mission to support India’s ambition of becoming a “Semiconductor Talent Nation,” the 19th IESA Vision Summit, co-organized by SEMI, GSEM and ISPEC, hosted an exclusive session for 1,000+ engineering students from across Gujarat and all India faculty + Research students’ collaborations. The initiative aimed to inspire, educate, and prepare the next generation of engineers for promising careers in the semiconductor and electronics industry, fuelling India’s growth in this critical sector.
Key Highlights:
1,000+ students from Gujarat participated in an exclusive coaching session.
50+ faculty members from India’s top institutes attended, with 12 faculty members presenting updates on the Strategic Research Areas program at ISPEC.
80+ students across India showcased their innovations in the special Poster Session contest, with 20 winners awarded.
75+ engineers, Ph.D., and M.Tech students attended a one-day professional development program IIT Gandhinagar.
Bridging Academia and Industry for a Stronger Semiconductor Ecosystem
Speaking at the event, Mr. Ashok Chandak, President of IESA, highlighted the urgency of addressing and capitalising worldwide semiconductor talent gap. These sessions were a collaborative effort between industry, academia, SEMI, GSEM, ISPEC, aimed at inspiring and nurturing a talent pipeline essential for India’s semiconductor and electronics sector. Curated sessions featured industry experts and academic leaders, providing students with insights into industry trends, challenges, and career opportunities.
Through interactive discussions and the “Sand to Silicon to Systems” exhibition, students gained practical exposure to cutting-edge semiconductor technologies and solutions. The 100+ exhibition booths of TATA, Infineon, Micron, GSEM, Kaynes, Tessolve, SIEMENS, Suchi Semicon, RRP Electronics, Electrofuel, NI, JETRO and other semiconductor materials, equipments, start up companies drew great interest among the student community.
Industry Leaders Highlight the Need and Pathway for a Skilled Workforce
Prominent industry leaders took the stage at special session to stress the critical role of a skilled workforce in driving India’s semiconductor and electronics growth. Speakers included Sanjeev Keskar, IESA EC and CEO of Arvind Consultancy; Ved Mall, Director at IESA; Sundeep Gupta of Alphawave Semiconductors; Nitin Kishor of Truesilicon; Venkata Sunkara of Chipedge; Hemachandra Bhatt, CTO of Maven Silicon; and K. Krishna Moorthy, Past Chairperson of IESA.
Highlighting the Opportunities for Students: Internships, Certifications & Higher Education-
The session also spotlighted various opportunities for students to kickstart their careers in the semiconductor industry, including internships, specialized certification programs, and higher education partnerships. IESA member companies also showcased their flagship programs, including Master’s degrees in collaboration with leading universities and specialized certification programs, further equipping students with the skills needed to thrive in the industry.
With this initiative, IESA along with SEMI continues to strengthen India’s semiconductor talent ecosystem, ensuring that the nation is ready to lead the next wave of innovation in global electronics and semiconductor manufacturing.
Empowering Artisans: Mulroom’s New Approach to Direct-to-Customer Furniture Sales
India’s furniture market, a vast and burgeoning landscape, has long been a realm of paradox: rich in potential, yet tethered to archaic systems. While consumer aspirations soar, the industry remains entrenched in fragmented supply chains and the inefficiencies of mass production. Enter Mulroom, a pioneering force that transcends conventional boundaries, forging a new paradigm where technology and craftsmanship converge to redefine the very fabric of furniture design.
Founded by Parikshit Guhabiswas, Mulroom was born out of a realization—while consumers had an abundance of furniture choices, the supply chain behind the industry remained outdated, inefficient, and unsustainable. Bulk production, excessive inventory, high markups, and limited customization options have long plagued the sector. Mulroom aims to solve these issues by introducing a lean, tech-enabled, direct-to-consumer (DTC) supply chain that eliminates middlemen, reduces waste, and enhances affordability.
At the heart of Mulroom’s disruption lies its intelligent, just-in-time manufacturing approach. Leveraging AI-powered demand forecasting, the company predicts market trends with remarkable accuracy, ensuring that each piece is crafted only when demand dictates. This eliminates the environmental burden of overproduction, while simultaneously enabling rapid response to evolving consumer preferences.
Technology plays a crucial role in Mulroom’s operations. The company leverages data analytics, AI-driven demand forecasting, and digital design tools to optimize the supply chain. This ensures a seamless, efficient process that benefits both consumers and manufacturers. Additionally, Mulroom is committed to fair pricing structures that support artisans and small-scale furniture makers, moving away from exploitative industry norms where large brands often underpay craftsmen while maximizing profit margins.
India’s furniture market has long struggled with issues such as limited personalization, high costs due to excessive inventory and middlemen, and a lack of sustainability initiatives. Mulroom’s entry into the market addresses these pain points by offering an alternative—furniture that is bespoke, ethically produced, and environmentally responsible. By prioritizing durability, repairability, and recyclability, the brand is introducing a circular economy approach, moving away from the wasteful “make-use-dispose” cycle that dominates the industry.
Infinix NOTE 50X 5G+ Breaks Cover with Sleek Aesthetics and Stunning Hues
The new Infinix NOTE 50x 5G+ launching on 27th March is set to disrupt the segment with premium looks and segment-first features. It sports a fashion-forward style with its new Gem-Cut camera module that matches the theme color of the smartphone back, the premium build is further enhanced by the trendy, bold, and modern colors that come in two finishes – metallic finish and textured vegan leather back. The octagonal Gem-Cut module seamlessly integrates an IR sensor and the much teased Active Halo Light which offers a variety of light effects depending on the task. To go beyond looks and a premium feel, the NOTE 50x 5G+ also gets a Military grade build with MIL-STD 810H certification, making it a sturdy device and prone to accidental drops. This will be available on Flipkart where new details are being unveiled daily on its landing page.
Celebrate Ramadan at Taj Coromandel with Lavish Suhoor and Iftar Feasts
March 17,2025:Enjoy the spirit of the holy month of Ramadan with the finest and traditional Suhoor and Iftar experiences with Taj Coromandel. In honor of the traditions of the holy month of Ramadan, the culinary team at Anise, the all-day dining restaurant at Taj Coromandel has carefully designed a menu offering a diverse array of authentic dishes.
Start your day by indulging in our Suhoor selections, thoughtfully prepared to provide nourishment during the fasting hours. The menu includes refreshing Juices and milkshakes, cut fruits, Khajoor, Idli, Medhu vada with Sambar and Chutney, Vegetable Khichdi, and Masala tea. Different Suhoor set menus have been designed and guests can choose the ones according to their taste.
As the sun sets, guests can join us for a memorable Iftar celebration filled with culinary delights. The Iftar spread includes Rose drink, Pyaaz Phool Pakode (Onion Fritters), Aloo Matar Samosa (Potatoes, green peas, deep fried), Seekh Kebab Roll (Lamb mince, egg, refined flour), Galouti Kebab (Goat mince, saffron, ghee), Haleem (Traditional Ramadan dish, lamb), Murgh Qorma (Chicken, yogurt, nuts), Phaldhari Kofte (Nuts dumpling, onion gravy), and the all-time favourite Gosht Dum Biryani (Lamb, basmati rice, saffron). The delicious desserts include Khubani Ka Meetha (Stewed apricot, sugar syrup) and Shahi Tukda (Bread, condensed milk, cardamom).
SR Menon Properties LLP Commends Growth with Rs. 187 Crore Acquisition in Worli
March 17,2025:SR Menon Properties LLP have purchased an apartment in Worli, Mumbai, for Rs. 187.47 crore, according to property registration documents reviewed by Square Yards on the website of Inspector General of Registration (IGR) https://igrmaharashtra.gov.in. The transaction was registered in March 2025.
Worli is one of South Mumbai’s most sought-after luxury residential markets, known for its premium high-rises and sea-facing apartments. The locality offers seamless connectivity via the Bandra-Worli Sea Link, Eastern Express Highway, and key arterial roads, enhancing accessibility to business districts like BKC and Nariman Point. With world-class social infrastructure, upscale retail, and proximity to commercial hubs, Worli continues to attract HNIs, celebrities, expatriates, and senior professionals.
The property is located in Worli, in Lodha Sea Face, a luxury residential project developed by Macrotech Developers Ltd., also known as Lodha Group. According to RERA, the project is spread across 1.5 acres and comprises a total of 29 residential units featuring 5 BHK and 6 BHK configurations.
As per the IGR property registration documents reviewed by Square Yards, the purchased apartment features a carpet area of 1,381.09 sq. m. (~14,866 sq. ft.). It comes with a total of seven car parking spaces. The transaction incurred a stamp duty payment of Rs. 11.25 crore and registration charges of Rs. 30,000. The transaction was a primary sale and was purchased from Macrotech Developers Ltd.
According to Square Yards Data Intelligence, Worli recorded a total 683 residential registrations across primary and secondary market with a total transaction value of Rs. 7,326 crore between January and December 2024. The average residential property price including primary and secondary properties in the locality stood at Rs. 84,754 per sq. ft as of December 2024.
SR Menon Properties LLP, an Indian Limited Liability Partnership (LLP), was incorporated on in May 2024. The LLP has a total of two designated partners: Radhika Narang Parasram and Sudhir Vijay Menon.
Celebrations as Nandita Chaudhuri Commended as Trailblazing Woman Leader at 4th National Feather Awards
Mumbai, March 17, 2025 – Celebrating excellence and leadership, Nandita Chaudhuri a prominent artist based in London, has been honored at the 4th edition of the National Feather Awards 2025 in Mumbai on March 8th. Recognized for her remarkable contributions as a woman leader, artist, and author, this prestigious accolade highlights her dedication to inspiring change, fostering creativity, and breaking barriers in her field.
The National Feather Awards honor visionary professionals across industries, acknowledging those who have demonstrated outstanding leadership, innovation, and impact. Nandita Chaudhuri’s work as an artist and author has not only redefined creative expression but also empowered voices, making her a true pioneer in her domain.
Nandita Chaudhuri says, “Winning this award as a woman leader, artist, and author is an incredible honor. Creativity and leadership go hand in hand, and I am deeply committed to using my voice and work to inspire positive transformation. I share this recognition with every woman striving to make a difference in her field.”
With a career that seamlessly blends art, literature, and leadership, Nandita Chaudhuri has made a lasting impact, inspiring aspiring creators and professionals alike. Her recognition at the National Feather Awards 2025 reaffirms her status as a role model and thought leader, paving the way for future generations.
The 4th edition of the National Feather Awards brought together influential personalities, celebrating those who have redefined success through resilience and vision. The event underscored the significance of empowering women leaders and fostering innovation across industries.
Türkiye Welcomes Back Turkish Airlines Open After Six Years
Bengaluru, 17 March 2025: Turkish Airlines, the airline that flies to more countries than any other, has renewed its title sponsorship of the Turkish Airlines Open through a partnership with the Turkish Golf Federation. After a six-year hiatus, the tournament will once again be part of the DP World Tour’s Race to Dubai. The tournament will be held at Regnum Carya Golf & Spa Resort in Antalya between May 8-11, 2025.
The sponsorship signature ceremony was held at the Turkish Airlines Headquarters, with the participation of Turkish Airlines CEO Bilal Ekşi, Turkish Golf Federation Deputy Chairman of the Board of Directors Nihat Özdemir, and DP World Tour Director of Tournament Business Mark Casey along with other senior executives.
On the agreement, Turkish Airlines CEO Bilal Ekşi stated: “As Turkish Airlines, we remain committed to connecting people and cultures around the globe through the pursuit of excellence in sports. In line with this commitment, we are glad to take another step in supporting sports and athletes through Turkish Airlines Open.”
Turkish Golf Federation Deputy Chairman of the Board of Directors Nihat Özdemir, said, “With the Turkish Airlines Open tournament to be held in May, a leg of Europe’s largest professional golf tour is returning to our country. I would like to extend our gratitude to the tournament’s title sponsor, Turkish Airlines, for its significant contributions.”
DP World Tour Director of Tournament Business Mark Casey, also added, “The DP World Tour is delighted to welcome Turkish Airlines as title partner, as the Turkish Airlines Open returns to the Race to Dubai this season. We look forward to arriving in the golfing hub of Antalya once again, working alongside Turkish Airlines, Turkish Golf Federation and all tournament partners to deliver what I’m sure will be a memorable week.”
Having been the title sponsor of the Turkish Airlines Open since 2013, Turkish Airlines hosted some of the world’s most renowned professional golfers, including Tiger Woods, Sergio Garcia, Tyrrell Hatton, Justin Rose, and Rory McIlroy in Antalya until 2019. Additionally, the Turkish Airlines World Golf Cup, the world’s largest amateur golf tournament organized by the flag carrier since 2013, is being held in 117 destinations in 73 countries this year