SMSIMSR Hosts ‘Save the Young Heart’ Conference on Early Heart Attack Prevention
Save the Young Heart Conference – SMSIMSR’s Awareness Endeavour for Early Detection and Prevention of Heart Attacks in Young Adults
Sathya Sai Grama, Muddenahalli , 21 July 2025 – The devastating crisis unfolding in Karnataka where youth in their 20s – 40s are succumbing to sudden episodes of cardiac attacks reinstates that “preventive and curative healthcare is the way to go”.
Healthcare and Cardiac care veterans cite awareness about such occurrences, watching out for the tell-tale signs of impending cardiac attacks and taking preventive and precautionary measures are key to containing this crisis.
As a strategic endeavour to foster awareness on early detection and prevention of heart attacks in young adults, Sri Madhusudan Sai Institute of Medical Sciences and Research (SMSIMSR) organised the Save the Young Heart Conference on 18 – 19 July 2025 that brought together Cardiac care veterans, young healthcare professionals, wellness coaches, educators, tech giants, innovators and corporates and HR heads promoting workplace health.
The key themes of the conference are prevention of heart attack in young adults, role of diet and lifestyle in cardiac health, and practical tools for managing stress and emotions. The conference also emphasised on emergency CPR training, the significance of heart health screenings and insights into free cardiac care initiatives.
The inaugural session was presided by Dr Balakrishnan, eminent cardiothoracic and transplant surgeon; Sri B N Narasimha Murthy, Chief Mentor at the Sri Sathya Sai Loka Seva Gurukulam Group of Institutions; Dr Annarao Kulkarni, President of the IAPSM Karnataka State Chapter; Dr Raghupathi A R, Director – Liaison & Strategic Growth SMSIMSR; and Sri Madhusudan Sai, Founder CEO, SMSIMSR.
Dr Anand Agarwal, Head of Cardiothoracic and Vascular Surgery at SMSIMSR, and the Founder of the Save the Young Heart Foundation, shared his deep concern about the alarming rise in heart conditions among youth. Elaborating on the journey of the Save the Young Heart initiative, Dr Agarwal emphasised the role of emotional stress in causing vascular inflammation, leading to blockages. He added: Lack of sleep, irregular eating habits, and inadequate sunlight exposure are silent enemies of young hearts. In a proactive move, Dr Agarwal announced the launch of a Heart Risk Assessment Tool based on the Interheart Risk Score, which will help users categorise their heart risk as low, moderate, or high.
Dr Annarao Kulkarni, President of IAPSM Karnataka, called the conference “not just relevant but absolutely essential” amid rising heart disease among youth. Quoting Dr Robert Lustig, he warned, “Processed foods are slow poison,” and urged moderation, yoga, and spiritual detachment as key to prevention.
Dr Balakrishnan presented a data-driven and compelling case for early intervention. Stating that fatal heart attacks often stem from non-obstructive plaques that go undetected. He acknowledged systemic challenges: “We all talk about exercise, but the reality is, If you’re working 16 hours, 12 hours a day in the middle of a city, there’s very little space to walk,” highlighting the need for holistic public health policies.
Sri Madhusudan Sai, Founder and CEO of SMSIMSR, opened his address with a prayer: “May all be happy, may all be healthy, may no one have any sorrow, may all see good and auspicious things everywhere,” emphasising that achieving this vision requires a collective and disciplined effort. Referring to the Save the Young Heart campaign as “an idea whose time has come,” he called for moderation in lifestyle, consistent self-discipline, and greater awareness. Highlighting the economic burden of heart disease, he pointed to the urgent need for affordable and scalable preventive healthcare solutions, including wearable tech and community-based clinics offering diagnostics and medications free of charge.
He stressed that “health is wealth” and said India’s future growth depends on a healthy population. Drawing on traditional wisdom, Sri Madhusudan emphasised avoiding the “Six S’s” – salt, sugar, spirit, smoking, stress, and sedentary lifestyle – while promoting yoga, spirituality, and mental well-being.
The conference concluded with a shared commitment to drive awareness, prevention, and early intervention for heart health in youth. With collective action, disciplined living, and scalable solutions, a healthier future for India’s young hearts is within reach.
Record-Setting 7,000 Sq. Ft. Penthouse at Saya Gold Avenue, Indirapuram Sells for Rs 10 Crore in Landmark Transaction
New Delhi, 21 July 2025: In a milestone that underscores the rising demand for ultra-premium residences in Delhi-NCR’s micro-markets, a ~7,000 sq. ft. penthouse at Saya Gold Avenue, Indirapuram, has been sold for ₹10 crore. This transaction sets a new benchmark for luxury housing in the region, reflecting a clear shift in buyer preferences towards expansive, amenity-rich homes.
Located in the heart of Indirapuram, Saya Gold Avenue has emerged as a prominent landmark for luxury living. It is among the tallest residential buildings in the NCR, rising 40 floors high. The recently launched penthouse, occupying the top two floors (39th and 40th), offers panoramic city views and features a private terrace garden. This record-setting sale highlights both the project’s premium positioning and the growing appetite for high-end real estate in well-connected suburban markets.
The sale comes at a time when affluent buyers are increasingly seeking spacious homes that combine luxury, privacy, modern conveniences and quality construction. According to recent market trends, Indirapuram has witnessed a surge in demand for large-format apartments and penthouses, driven by professionals and entrepreneurs looking to upgrade their lifestyles while staying close to central Delhi and Noida.
Commenting on the landmark transaction, Mr. Vikas Bhasin, MD of Saya Group, said, “This sale is not only a testament to the aspirational value of Saya Gold Avenue but also to Indirapuram’s emergence as a sought-after destination for discerning homebuyers. The project offers a unique blend of premium amenities, excellent connectivity, and vibrant community living that resonates strongly with today’s buyers who value both luxury and convenience.”
Expressing his views, Ashish Gupta, a Ghaziabad-based garment exporter who recently purchased the penthouse, said, “I was looking for a spacious, well-built home from a reputed developer, ideally located close to my business establishment. Saya Gold Avenue ticked all the boxes for me and my family—from its quality construction and thoughtful design to its excellent connectivity and premium amenities. The penthouse offered the space and lifestyle we were seeking, which made the decision to invest here an easy one.”
Saya Gold Avenue is strategically located near NH-24 and enjoys seamless access to schools like DPS, Sanfort, Presidium, hospitals like Fortis and Yashoda, shopping malls Shipra and Jaipuria, metro stations, and well connected to Noida making it an attractive choice for families and professionals alike. The project offers a host of lifestyle amenities, including a clubhouse, swimming pool, gymnasium, and landscaped open spaces.
With this record-setting transaction, Saya Gold Avenue has reaffirmed its position as one of the most prestigious addresses in Indirapuram, setting a new benchmark for luxury living in the region.
Scientists Decode Hair Loss at the Molecular Level, Paving the Way for Regrowth Without Transplants
Mumbai, 21st July 2025: Scientists have mapped the complete molecular network that controls human hair growth, offering what may be the clearest path yet to restoring hair without surgery, drugs, or transplantation. Published in Stem Cell Research & Therapy, the review reframes androgenetic alopecia (AGA)—the most common form of hair loss—not as an irreversible condition, but as a breakdown in regenerative signalling that can potentially be reversed. This study is among the first to integrate stem cell biology, gene therapy, and molecular signalling into a unified strategy for treating AGA.
Developed by a multidisciplinary team from India and the United States with lead contributions from Indian researchers at The Esthetic Clinics® (TEC®) and the QR678® Research teams in Mumbai, the paper synthesises decades of hair biology into one unified model of how follicular cycles function, and where regenerative treatment may begin.
The paper centres on five key molecular pathways—Wnt/β-catenin, Sonic Hedgehog (Shh), Bone Morphogenetic Protein (BMP), Notch, and AKT/MAPK—that collectively manage the hair follicle lifecycle. In AGA, the communication between these pathways breaks down, particularly with Wnt suppression and BMP overactivation, causing follicles to fall into dormancy.
The research outlines multiple therapeutic strategies to biologically “reset” the follicle: Wnt activators to reignite growth, BMP inhibitors to lift molecular suppression, gene-editing tools like CRISPR to correct misfiring signals, and stem cell therapies to rebuild a supportive microenvironment. Some of these treatments have already shown success in lab-grown tissue and animal models, and early clinical trials are expected to begin within the next two years.
The implications are significant. The $4 billion global hair loss treatment market is largely dominated by maintenance-based solutions like minoxidil, finasteride, and transplants—none of which address the root biological cause. This research offers a scientific roadmap that, if brought into clinical practice, could shift treatment from external symptom management to internal cellular regeneration.
“For decades, we’ve treated hair loss as a cosmetic issue. This paper consolidates what we now understand about the biological breakdown behind it—and reframes baldness as a malfunction of the body’s regenerative system,” said Dr. Debraj Shome, senior author and Director at TEC®. “Hair follicles don’t disappear; they go dormant due to disrupted cellular signals. By identifying how these signals fail—and how they can be restored—we move closer to resetting the system at a molecular level. It’s a fundamental shift in how hair loss can be understood, and ultimately, reversed.
“What makes this study so significant is that it shifts the global hair loss conversation from superficial treatment to scientific restoration,” said Dr. Michael Gold, renowned dermatologist and founder of Gold Skin Care Center, USA. “By mapping out the molecular misfires behind hair follicle dormancy, we now have a clearer pathway to develop therapies that don’t just slow hair loss—but potentially reverse it by reawakening the body’s own regenerative systems.”
“For years, we’ve been treating hair loss as a cosmetic inconvenience but science tells a different story,” said Dr. Depti Bellani, lead author of the study and Medical Affairs and Research, QR678®. “This research reframes baldness as a regenerative failure and not a lost cause. By mapping the molecular ‘conversation’ between dormant follicles and the body’s repair systems, we’ve uncovered the signals that need to be reawakened. It’s not just about stopping hair loss anymore, it’s about switching the growth engine back on.”
While safety, clinical validation, and personalisation remain the next steps, the study lays the foundation for a regenerative approach that may one day eliminate the need for cosmetic intervention altogether. It also reflects a growing trend in global science, where Indian researchers are helping lead the charge in molecular and regenerative innovation.
Struggling With a Major Decision… Here’s How Tarot Can Help You Choose
By – Astrologer Praatikshit Sharrma
Life is a series of choices, some small and insignificant, and others so momentous they feel like they could alter the course of one’s destiny. We have all been there: standing at a crossroads, paralysed by indecision, the weight of a major choice pressing down on our shoulders. Whether it’s a career change, a significant relocation, or a pivotal relationship decision, the fear of making the “wrong” move can be overwhelming. While conventional wisdom often suggests endless pro/con lists and seeking advice from friends and family, there’s a different, more intuitive path to clarity that many are turning to: the ancient art of Tarot.
Tarot: More Than Just Fortune-Telling
For those unfamiliar with it, Tarot is often misconstrued as a tool for telling the future, a parlour trick to predict what will happen next. However, this is a narrow and often misleading view. At its core, Tarot is a powerful tool for self-reflection and psychological insight. A Tarot reading doesn’t tell you what to do; rather, it shines a light on the subconscious thoughts, fears, and motivations that are influencing your decision-making process. The cards act as a mirror, reflecting back to you the energies at play, both internal and external, allowing for a deeper understanding of the situation at hand.
When a person is struggling with a major decision, their mind is often a jumble of conflicting thoughts and emotions. There’s the logical brain trying to weigh the pros and cons, the emotional heart yearning for one outcome, and the deeper, often unacknowledged fears and anxieties holding them back. Tarot helps to untangle this mess. The symbolic imagery of the cards—the Major Arcana depicting life’s major archetypes and the Minor Arcana illustrating everyday situations—provides a framework for a structured conversation with oneself.
How a Tarot Reading Provides Clarity
A skilled Tarot reader doesn’t simply tell you what the cards mean in a literal sense. Instead, they interpret the story that the cards are telling in the context of your specific question. Here’s a breakdown of how this process can bring clarity to a tough decision:
1. Revealing the Hidden Influences: One of the most common reasons for indecision is that we are not fully aware of all the factors at play. A Tarot spread can reveal hidden influences—perhaps a past experience that is colouring your perception, an unacknowledged fear that is holding you back, or an external energy from someone close to you that is subtly affecting your choice. For example, a spread might reveal the presence of a “Five of Cups,” indicating a focus on what has been lost rather than what could be gained, prompting the individual to re-evaluate their perspective.
2. Understanding the Potential Outcomes: While Tarot doesn’t predict a fixed future, it can show the potential paths and outcomes associated with different choices. A spread can be structured to look at the “if I do A” versus “if I do B” scenarios. This isn’t about seeing a definitive future, but rather about understanding the energy and challenges associated with each path. One path might show cards like the “Eight of Wands,” suggesting rapid progress and movement, while the other might reveal the “Four of Swords,” indicating a need for rest and contemplation before moving forward. This insight helps a person feel more prepared and less fearful of the unknown.
3. Tapping into Your Inner Wisdom: Ultimately, the best decisions come from a place of inner knowing. However, in times of stress and anxiety, our intuition can be drowned out by noise. Tarot acts as a facilitator, helping you quiet the external chatter and listen to your own inner voice. The reader can ask questions based on the cards drawn: “What does the ‘Justice’ card in this position mean to you?” or “How does the energy of the ‘The Hermit’ resonate with your current feelings about this situation?” This line of questioning encourages a person to connect with their own truth, leading to a decision that feels authentic and right for them.
Making a Conscious Choice
It is crucial to remember that Tarot does not make the decision for you. It empowers you to make a more informed and conscious choice. The cards provide the information, the insights, and the reflection, but the final decision remains in your hands. This process removes the burden of blindly choosing and replaces it with the confidence that comes from a deeper understanding of oneself and the situation.
So, the next time you find yourself standing at a critical life juncture, struggling with a choice that feels too big to handle, consider turning to the wisdom of the Tarot. It’s not about surrendering your power to a deck of cards; it’s about reclaiming your power by gaining clarity and insight into the path that is truly meant for you.
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Bhumika Realty Expands Operations with the Inauguration of New Office in Gurugram
21st July 2025: Bhumika Realty, the real estate development arm of Bhumika Group, has further cemented its presence in the National Capital Region (NCR) with the inauguration of its new corporate office in Sector 61, Golf Course Extension Road, Gurugram. Strategically located at Unit No. 1717–1719, 17th Floor, Tower B, Emaar Digital Greens, the new office is part of the Group’s dual-office expansion plan in the region.
The inauguration ceremony was marked by a traditional puja and formal gathering, attended by the senior leadership team, employees, and over 300 channel partners from Gurugram. The event symbolised new beginnings, stronger partnerships, and a renewed focus on customer engagement and operational excellence.
Bhumika Group made its debut in the NCR market through Faridabad, acquiring a prime land parcel for a large-scale premium mixed-use development. Building on that momentum, the Group expanded into Gurugram in June 2025, performing the Bhoomi Pujan for a landmark mixed-use commercial project on MG Road—one of NCR’s most vibrant urban corridors.
Uddhav Poddar, CMD, Bhumika Group, “The inauguration of our new office in Gurugram reaffirms Bhumika Group’s commitment to trust, innovation, and staying responsive to the evolving needs of the market. This expansion strengthens our presence and brings us closer to our clients and partners in this dynamic region.”
Siddharth Katyal, CEO, Bhumika Group, said, “The launch of our new office in Gurugram marks another step towards strengthening our presence and deepening our connection with our clients and communities. At Bhumika Group, we remain committed to building trust through integrity and purposeful growth, ensuring that we stay responsive to the evolving needs of the market.”
Vikas Verma, President-Sales and CRM of Bhumika Group, added, “With every new location, we enhance Bhumika’s operational efficiency and expand our ability to engage meaningfully with our customers. This new office will enable our sales and CRM teams to work even closer with clients, fostering stronger relationships and delivering a superior experience at every step.”
Alongside Gurugram, Bhumika Realty is targeting rapid expansion across the NCR including key developments in Faridabad and aims to achieve ₹2,000 crore in revenue this fiscal year. Its portfolio encompasses mixed-use, hospitality, logistics, and e‑commerce properties.
NCR Apartments and South Delhi Floors Lead the New Wave in Luxury Housing
21st July 2025: High-end apartments in Gurugram and Noida, along with boutique floors in South Delhi, have emerged as the new face of luxury living, capturing the attention of real estate watchers and affluent buyers alike. A string of record-breaking deals has triggered a wave of ‘Fear of Missing Out’ (FOMO) among the wealthy, eager to ride the momentum of the ongoing property boom.
This strategic shift towards luxury is also on account of homebuyers’ confidence, lifestyle aspirations and strong macroeconomic fundamentals. Housing prices (mainly apartments) have increased by 160% in Gurugram and 146% in Noida between 2019-2024 while floor prices in South Delhi have risen by up to 105% between 2022-2025.
Despite the price appreciation, apartment and floor sales continue unabated in Delhi-NCR. Also, redevelopment of floors in South Delhi is fast becoming a trend with landowners looking to monetise their asset for greater returns.
According to a report by CBRE-Assocham, during the Jan-Jun ’25 period, Delhi-NCR led in sales with ~4,000 luxury units accounting for a share of ~57% share, recording a threefold growth compared to the corresponding period in the previous year.
In top 7 cities, the luxury housing segment recorded an 85% YoY growth in sales in Jan-Jun’25 with approximately 7,000 units. The top seven cities include Delhi-NCR, Mumbai, Pune, Bengaluru, Kolkata, Hyderabad and Chennai.
Luxury housing is defined as homes priced Rs 6 crore and above in Delhi-NCR and Mumbai.
This period also witnessed ~7,300 luxury unit launches, recording 30% YoY increase. Delhi-NCR, Mumbai, and Hyderabad registered the highest number of launches, cumulatively accounting for over 90% of the total luxury unit launches in H1 2025.
Gurugram-based property consulting firm InfraMantra founder Shiwang Suraj said Gurugram and Noida markets have dominated the luxury housing sales in Delhi-NCR.
“The region’s growing lifestyle aspiration, massive infrastructure development and demand for bigger homes have led to this surge in luxury housing. Micromarkets like Dwarka Expressway and Southern Peripheral Road have seen huge supply in the luxury segment and a consequent demand from HNIs, NRIs and new-gen wealth creators. Reputed developers have taken the lead in providing world-class amenities that match the lifestyle of the neo-rich,” Suraj added.
The infrastructure development in Delhi-NCR has undergone a massive facelift. Projects worth Rs 1.2 lakh crore are being executed in the region. Infrastructure projects like Delhi-Mumbai expressway, Dwarka Expressway, Noida International Airport, Sohna Elevated Road, Metro expansion, Rapid Rail are some of the transformative developments that have propelled the real estate market across micro markets in the region.
Vijay Harsh Jha, founder and CEO of property brokerage firm VS Realtors said Delhi-NCR has shown far greater appetite for luxury housing than other markets.
“Branded developers in this segment will continue to drive demand. The market has seen bigger homes dominate the supply owing to homebuyers’ demand for aspirational and enriching living spaces that complement their lifestyle and aspirations. As a result, iconic addresses have become the lifestyle symbol,” Jha added.
According to PropEquity, Delhi-NCR emerged as the top housing market in 2024 with sales of Rs 1.53 lakh crore with Gurugram alone contributing Rs 1.07 lakh crore. In fact, supply of homes priced at Rs 1 crore and above grew by 73% YoY in 2024 and by 192% between 2022-24.
While apartment sales in Delhi seem to be limited owing to minimal presence, the sale of luxury floors in South Delhi has surged in the past couple of years.
Golden Growth Fund, a category-II real estate focussed Alternative Investment Fund (AIF) designed for South Delhi recently announced the launch of 4 boutique luxury floors in Neeti Bagh with sales potential of approx. Rs 100 crore.
In a report, the Fund said, the price of luxury independent floors in South Delhi has risen between 64-105% in between June 2022-June 2025.
Ankur Jalan, CEO, Golden Growth Fund said, “South Delhi has shown a considerable appetite for real estate. The fact that only a limited inventory comes into the market, especially from owners looking at monetising their asset, means they find both investors and end-users, willing to pay a premium.”
The luxury housing market is increasingly attracting HNWIs (High Net Worth Individuals), UHNWIs, and NRIs, driven by the need to safeguard assets amidst global uncertainties and benefit from a strengthening U.S. Dollar.
Odia Film “Shri Jagannathanka Nabakalebara” Mesmerizes Diaspora in Agartala, Tripura
Agartala, Tripura, 21.07.2025: No matter where an Odia may reside—within India or abroad—their spiritual and cultural identity remains deeply rooted in the devotion to Lord Shri Jagannath. This sentiment echoed powerfully on the evening of July 20th in Agartala, the capital of Tripura, where the Odia community of Tripura hosted a special screening of the recently released Odia film “Shri Jagannathanka Nabakalebara” at the renowned multi-screen Roopasi Cinema, specifically in Audi-4.
Organized by the Odia Samaj Tripura, the event brought together nearly 200 Odia individuals, many of whom have long been settled in different regions of Tripura or work in the surrounding tea estates. The film screening began at 5:30 PM and captivated the audience until approximately 7:50 PM, drawing heartfelt reactions and resonating deeply with those far from their native Odisha.
For these Odias, living thousands of kilometers away from their homeland, the cinematic portrayal of Lord Jagannath’s sacred Nabakalebara (the ceremonial rebirth of deities) felt like a spiritual homecoming—a divine glimpse through the silver screen. The Odia Samaj Tripura made the event even more inclusive by offering free tickets to many families residing and working in tea gardens in remote areas like Durga Bari, Simna, and Dharmatilla, allowing even the most economically disadvantaged Odias to experience this cultural offering.
What stood out during the screening was the recurring echo of “Jai Jagannath” that reverberated throughout the auditorium, creating a divine atmosphere akin to being in a temple. The audience was visibly moved by the film’s emotionally rich content and compelling performances, especially by actors like Biswa Mohanty, Uma Rao, and Gul Naz, who brought the sacred narrative to life.
Beyond mere entertainment, the film rekindled a sense of cultural pride and unity among the Odia diaspora. For many, it wasn’t just a movie but a celebration of heritage, faith, and belonging. The event marked not only a successful cultural outreach but also a spiritual recharge for a community striving to maintain its identity far from home.
The Odia Samaj Tripura earned heartfelt appreciation from the attendees for organizing such a meaningful and emotional event. This initiative reaffirmed the power of cinema in uniting communities and preserving cultural roots, no matter how far from their place of origin.
Ashiana Housing Launches Phase 6 of Ashiana Tarang in Bhiwadi’s Sector 24
Phase 6 Brings Premium Lifestyle Living to NCR’s Emerging Residential Hub
July 18, 2025 – Ashiana Housing Ltd., one of India’s most trusted real estate developers, has launched Phase 6 of its flagship residential project Ashiana Tarang, located in Sector 24, UIT Bhiwadi. With a land size of 2.71 acres, this new phase adds 192 premium apartments to the already thriving gated community, reaffirming the company’s commitment to delivering lifestyle-rich, quality housing for end-users and investors alike.
The project has already seen 117 units sold in FY 2025-26 across previous phases, generating a sales revenue of ₹68.23 crore. With possession timelines for Phase 6 scheduled for May 2028, the company is projecting continued strong traction, buoyed by rising interest from Gurgaon-based mid-segment buyers seeking quality housing within the ₹60– 70 Lakh bracket.
The total estimated investment for Phase 6 is pegged at ₹58.78 crore, covering land, construction, and overhead costs, as part of a ₹240 crore project spread over 12.85 acres. Importantly, the land is fully owned by Ashiana Housing, with no joint venture partners involved, ensuring streamlined execution and project control. The funding model is customer-centric, with construction to be driven by buyer advances under a structured payment plan.
Ashiana Tarang has earned a reputation for its premium concept homes that go beyond brick-and-mortar, focusing on building vibrant communities. With over 300+ families already residing, the project is positioned not just as a real estate investment, but as a lifestyle upgrade.
“Phase 6 is a continuation of our vision to offer thoughtfully designed homes with wide open spaces, green surroundings, and meaningful amenities,” said Mr Rajat Palod, AVP, Ashiana Housing. “Our buyers are not just looking for a house—they’re looking for a holistic living experience.”
The latest phase adds several upgraded features to elevate the resident experience:
· Park upgradation with box cricket and an activity pavilion
· Premium interiors including Itaca tiles, Magicwood modular kitchens, and elegant cove lighting
· Upgraded lobby spaces with MS jaali work, tile cladding, and framed art elements
· A 13,100 sq ft clubhouse, lawn tennis court, half basketball court, and vibrant social areas for community engagement
With the city of Bhiwadi rapidly emerging as an affordable yet strategic real estate destination, thanks to its proximity to Gurgaon, NH-8 connectivity, and improving infrastructure, Ashiana Tarang presents a unique opportunity for both end-users and long-term investors. The project’s low-density planning, hill views, and expansive open greens provide a sense of tranquility that is rare in the NCR belt.
The new phase is expected to cater especially to young working families and mid-segment professionals relocating from Gurgaon and Manesar, who are looking for a balance of affordability, lifestyle, and rental yield potential.
IIFL Home Finance Hosts PMAY 2.0 Customer Workshop to Promote “Affordable Housing Awareness” in Ahmedabad
Over 1,100 customers benefitted under the Interest Subsidy Scheme (ISS) of PMAY-U 2.0
Ahmedabad, July 19, 2025: In line with its ongoing commitment to the “Housing for All” mission under PMAY 2.0, IIFL Home Finance Ltd. (IIFL HFL), one of India’s leading affordable housing finance companies, organized a customer awareness workshop in Ahmedabad, Gujarat. The initiative aimed to honor beneficiaries under the Interest Subsidy Scheme (ISS) and raise awareness about the government-backed housing program, while also extending support to prospective homebuyers within the state.
The event brought together over 1,100 subsidy beneficiaries along with senior officials including Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance; Shri Shyam Sunder, AGM, National Housing Bank (NHB) and other senior leadership from IIFL Home Finance.
With a strong focus on Tier 2 and Tier 3 cities, IIFL Home Finance has established a widespread national presence through its 370+ branches. The company combines grassroot engagement, simplified loans, faster processing, and a co-lending framework with key banking institutions and other multilateral financial institutions. As part of its inclusive lending mission, IIFL HFL has helped more than 1,100 customers across India access the Interest Subsidy Scheme (ISS) under PMAY-U 2.0, enabling a shift from informal housing to secure, formal homeownership.
The event served as a key customer engagement initiative celebrating the beneficiaries of the government’s affordable housing scheme while reaffirming IIFL Home Finance’s commitment to making homeownership more accessible and aspirational. Subsidy certificates were awarded to eligible customers, marking an important milestone in their homeownership journey.
Speaking at the event, Mr. Praveen Khullar, Zonal Sales Head, IIFL Home Finance, said: “Industry data shows that Gujarat continues to see robust growth in the affordable housing sector, with Ahmedabad leading the state in demand. Between ‘2017–18’ and ‘2024–25’, the city registered over 4,600 housing projects—35% of which were categorized as affordable. This reflects the growing need for formal, accessible housing among low- and middle-income families. Supporting the Government’s PMAY 2.0 – Housing for All initiative, IIFL Home Finance is committed to empowering EWS and LIG households by bridging the credit gap through effective (ISS) facilitation, doorstep services, simplified documentation, and targeted awareness programs bringing the dream of homeownership closer to India’s underserved communities.”
Shri Shyam Sunder, AGM, National Housing Bank (NHB) added: “This event in Ahmedabad is part of IIFL HFL’s broader initiative to drive PMAY-U 2.0 awareness and impact through customer-facing workshops in key markets. As a dedicated stakeholder in India’s affordable housing movement, IIFL Home Finance continues to align with national priorities while delivering value at the grassroots level.”
As part of its continued commitment to financial inclusion and housing for all, the company will organize similar workshops across key states including Uttar Pradesh, Delhi, Gujarat, Maharashtra, Madhya Pradesh, Punjab, and Rajasthan—further strengthening its outreach to EWS and LIG segments nationwide.
The Pant Project Launches Flagship Store in Kochi on July 19
Kochi, July 19 2025: The Pant Project, India’s rising clothing brand, is all set to launch its flagship store in Kochi on July 19, located on Mahatma Gandhi Road. This marks a major milestone in the brand’s expansion journey, bringing its signature focus on fit, comfort, and premium fabrics to Kerala.
Designed with a multi-use approach, the store highlights The Pant Project’s bestselling categories including Power Stretch, Formals, and a versatile pants universe featuring Linen, Wool, Chinos, Cargos, and Jeans. Customers can enjoy a personalized experience through in-store masters and an AI-based sizing technology currently under testing.
“We’ve had consistent demand from our Kochi customers over the years, and this store is our way of bringing them closer to a tailored pant experience,” said Dhruv Toshniwal, Founder. In line with Dhruv, Udit Toshniwal, Founder said “We’ve seen a high volume of repeat customers from Kochi via our online channels. This store is our way of giving back by offering high-quality fabric, class-leading fit, and real value.”
Further Sharath Raju, VP-Retail added “We plan to expand across key cities this year, bringing our unique fit experience closer to customers nationwide.”
With linen and PV cotton collections tailored for Kerala’s climate, and water-repellent pants ideal for monsoon wear, the store brings both relevance and innovation to local shoppers. The brand currently operates in six cities, with plans to expand to three more by year-end. As a launch offer, the Kochi store will feature a 30% discount on all products on Saturday and Sunday (19th & 20th) and it’s valid only for early visitors.