Hettich Relaunches Hyderabad Experience Centre for Enhanced Customer Journey
Hyderabad, September 8, 2025 – Close on the heels of the launch of its Experience Centre in Bengaluru, Hettich inaugurated its revamped Experience Centre in Hyderabad, further strengthening its presence in South India. This move not only reaffirms Hettich’s commitment to the southern market but also marks the next step in its mission to bring globally renowned award-winning, German-engineered magical interior solutions comprising of furniture fittings, architectural door hardware, furniture lights and built-in kitchen appliances closer to design-conscious Indian consumers.
South India is a key market for Hettich, with customers who value investing in premium brands and look forward to indulging in high-quality, luxury interior solutions. The newly revamped Hyderabad Experience Centre has been redesigned to offer a deeply immersive and standardised customer experience that aligns with Hettich’s vision of inspiring, interactive, and innovative spaces. In addition to the in-centre experience, Hettich offers a suite of value-added services that extend beyond the showroom. Customers can benefit from free design services and doorstep consultations, enabling them to receive expert guidance.
In addition, a new warehouse facility has been inaugurated in the South to support quicker deliveries and better serviceability, reinforcing Hettich’s operational strength in the region.
Mr. Andre Eckholt, Managing Director – Hettich India, SAARC, Middle East & Africa, said, “We see a discerning customer base here in South India that deeply values design, functionality, and premium lifestyle choices. With the revamped Hyderabad centre and our continued investments in infrastructure and service, we are not only celebrating our legacy but also shaping the future of furniture fittings and interior solutions for this highly brand-conscious and quality-driven market.”
With its latest expansions and upgrades, Hettich continues to build on its legacy of trust, innovation, and design excellence, redefining how Indian consumers experience world-class interior solutions.
Celebrate Double Day 9/9 with Vietjet and Unlock Unbeatable Savings
Mumbai, September 8, 2025 – For one day only, Indian travellers can secure incredible fares to Vietnam with Vietjet’s exclusive Double Day 9/9 flash sale — featuring up to 99% off on flights connecting Delhi, Mumbai, Ahmedabad, Kochi, Hyderabad, and Bengaluru with Hanoi, Ho Chi Minh City, and Da Nang. Passengers can also receive complimentary 20kg checked baggage, making it even easier to pack for their next adventure.
From 22:30 on September 8 to 21:30 on September 9, 2025 (IST), travellers can enter the promo code SUPERSALE99 when booking on www.vietjetair.com or the Vietjet Air mobile app to grab Eco tickets at unbeatable discounts of 99% (excluding taxes and fees). The promotion applies across Vietjet’s entire international and Vietnam domestic flight network for travel between October 1, 2025, and May 27, 2026 (*).
Additionally, from September 10 to September 23, 2025, passengers booking Eco tickets on India-Vietnam flights departing between November 5 and November 30, 2025, will also receive 20kg checked baggage for free. Simply select the 20kg option during booking at no extra cost and enjoy worry-free travel throughout the festive season. The baggage promotion also applies to other international routes to and from Vietnam with flight dates varying by route.
Indian travellers can take advantage of these promotions to explore Vietnam’s vibrant culture. Vietjet also offers seamless connections from Hanoi, Ho Chi Minh City or Da Nang to many domestic Vietnamese destinations and popular hubs across Asia-Pacific.
Vietjet invites global travellers to discover dazzling festivals and cultural celebrations in Vietnam and across the world. From the enchanting Mid Autumn Festival, where streets come alive with colorful lanterns, mooncakes, and family gatherings, to the bustling year-end festivities, Vietnam offers unforgettable cultural experiences for every visitor. Travelers can also enjoy cultural celebrations across Asia and beyond from India’s Diwali and Korea’s Chuseok to Japan’s Tsukimi, Thailand’s Loy Krathong, and Australia’s Brisbane Festival.
On board, passengers can also enjoy Vietjet’s special Mid-Autumn flights on selected dates, featuring festive lanterns, in flight performances, and thoughtful gifts to share with loved ones bringing Vietnam’s traditions to the skies.
Mumbai Welcomes 12 Metre Electric Buses Under BEST PMI Partnership
Mumbai, 08 September 2025: In a significant step towards green mobility, PMI Electro Mobility’s- Mumbadevi Mobility, in collaboration with the Brihanmumbai Electric Supply and Transport (BEST), has introduced the first batch of electric buses for the city of Mumbai.
At an official ceremony held at the BEST Office, Colaba Depot, 4 fully electric, 12-metre buses were flagged off today in the presence of Mr. Ashish Sharma, IAS, General Manager, BEST, who graced the occasion as the Chief Guest.
This deployment marks the beginning of an ambitious plan to introduce 250 electric buses in Mumbai, further strengthening the city’s public transport system while reducing its carbon footprint. The buses will operate from the Oshiwara Depot, strategically chosen to serve high-demand routes and enhance passenger convenience.
The new 12-metre buses, designed and built by PMI Electro Mobility, combine passenger comfort with sustainability. Each bus has seating for 36 passengers plus driver, with provision for wheelchair access and three foldable seats to maximize flexibility. A low-floor design (400 mm) enables easy boarding, especially for senior citizens and differently-abled passengers. Equipped with a 366.66 kWh LFP battery, the buses offer a range of up to 250 km on a single charge, making them ideal for Mumbai’s daily urban routes. The PMSM motor system ensures smooth and efficient operations, while onboard accessibility features provide a safe and comfortable travel experience.
Dr. Aanchal Jain, CEO of PMI Electro Mobility, said, “We are grateful to BEST for this opportunity to partner in their progressive vision for Mumbai’s public transport. This launch reflects the city’s strong commitment towards sustainable mobility, and we are proud to play a small role in supporting this journey. Together, we look forward to contributing to Mumbai’s greener and cleaner future.
Delivering these buses ahead of schedule is a testament to what can be achieved when authorities and industry work hand in hand. We sincerely appreciate the trust placed in us and remain committed to supporting India’s journey toward sustainable and future-ready public transport.”
Today, PMI Electro Mobility continues to redefine sustainable public transport across India with a presence in 31 cities and over 2,700 e-Buses deployed across key regions, from Ladakh, Himachal Pradesh, Delhi, and Uttar Pradesh in the North, to West Bengal and Odisha in the East, Kerala in the South, and Gujarat, Maharashtra, and Goa in the West.
Instamart Quick India Movement, India’s quickest sale, to start from September 19
September 08th, 2025: In an unprecedented celebration of shopping convenience, Instamart, India’s pioneering quick commerce platform, today announced the launch of its inaugural annual mega sale and India’s quickest sale, Instamart Quick India Movement 2025. The sale brings shoppers exciting offers with quick delivery, creating a shopping experience like never before. The sale is set to go live on both the Instamart app and the Swiggy app from September 19 to September 28, 2025.
Customers can look forward to massive discounts ranging from 50-90% off*, with significant markdowns across electronics, kitchen and dining, beauty and personal care, toys, and more, delivered in just 10 minutes*. With over 50,000 products on offer, Instamart is reimagining festive shopping by bringing the speed and convenience of quick commerce to the season’s biggest offers.
Bank offers: To maximize savings, shoppers can get an instant 10% off up to ₹1000* with all Axis Bank Credit Cards.
Brought to customers in partnership with boAt, Philips, Bergner, Pampers, and in association with Airwick and Nestasia, the Quick India Movement Sale brings India’s most loved and trusted brands at unbeatable prices across a wide range of categories.
Electronics – Mobiles, Projectors, Audio
The sale will feature marquee launches and offers, including access to the newly launched iPhone 17 in cities like Bengaluru, Mumbai, Ahmedabad, Delhi, Kolkata, and Hyderabad. Blockbuster deals on popular smartphones like OnePlus and Oppo, and gadgets and appliances like boAt, JBL, Philips, Portronics, Ambrane, Noise, Dubstep, Eveready, and Lifelong, among others.
Home & Kitchen
From style to functionality, discounts on leading names such as D’Decor, Cello, Prestige, Bergner, Nestasia, Borosil, and Scotch Brite. Blockbuster bargains include products like air fryers, premium linen sets, dinner sets, cleaning essentials, and more.
Baby & Personal Care
Unmissable offers on everyday personal care staples with brands like L’Oréal Paris, Pampers, Philips, Himalaya, Nivea, and Dove, among others.
Everyday Essentials
The sale will also offer great value on daily essentials, with leading names such as Ariel, Aashirvaad, Airwick, and Mortein. To complement indulgent festive shopping, there will be irresistible deals on Ferrero Rocher, Haldirams, Kellogg’s, India Gate, The Whole Truth, and household essentials from Origami—ensuring convenience meets celebration this festive season.
Toys & Family Fun
Adding to the festive excitement, shoppers can discover deals on family-favorite toy brands like Barbie, LEGO, and Monopoly—making the Quick India Movement a one-stop destination for festive gifting and family entertainment.
Backed by cutting-edge technology and logistics innovation, the sale ensures that every deal is delivered with the industry-leading speed and reliability Instamart customers have come to expect. More than just festive-scale offers, Instamart Quick India Movement makes convenience, choice, and value instantly accessible to everyone.
Real Estate Marketing in the USA: A Comprehensive Overview
Introduction to the Real Estate Market in the USA
The real estate market in the United States plays a crucial role in the nation’s economy, acting as a barometer for overall economic health and consumer confidence. As one of the largest segments of the economy, the real estate sector encompasses residential, commercial, and industrial properties, each contributing to the cumulative economic output. The dynamics of this market are influenced by various factors, including interest rates, employment rates, and demographic shifts.
As of 2023, the real estate market in the USA is exhibiting a stable recovery following the initial disruptions caused by the COVID-19 pandemic. The residential segment, in particular, has demonstrated robust demand driven by low mortgage rates and a continued trend toward remote work, which has prompted many buyers to seek homes in suburban areas. The latest statistics indicate a steady increase in home prices and a decrease in the inventory of available properties, signaling competitiveness in the market. Investors and potential home buyers are increasingly turning to real estate as a viable financial avenue, further stimulating demand.
Looking ahead, projections suggest that the US real estate market will continue to expand over the coming years, bolstered by population growth and increasing household formation rates. However, challenges such as rising interest rates and inflationary pressures may temper growth in certain segments. Additionally, sustainability trends are felt strongly within the market, as eco-friendly buildings gain prominence and consumer preferences shift toward greener living options.
This introductory overview establishes a foundation for exploring the strategies and trends that shape real estate marketing in the USA, providing a comprehensive context for understanding its complexities and future potential.
Market Value Projections and Trends
The United States real estate market has experienced significant transformations over the past few decades, adapting to various economic conditions and consumer preferences. As we look toward the future, the projected market value of the U.S. real estate sector is estimated to reach an impressive $136.62 trillion by the year 2025. This remarkable figure not only highlights the vastness of the market but also underscores the investment potential it holds for both domestic and international stakeholders. Factors influencing this upward trajectory include population growth, urbanization, and increasing demand for housing, commercial spaces, and multifamily units.
The period from 2025 to 2029 is expected to witness a steady annual growth rate, with a compound annual growth rate (CAGR) of 3.31%. This consistent growth rate indicates a strong resilience within the market, allowing investors and developers to engage in informed decision-making. Several elements contribute to this stability, including favorable interest rates, a continued influx of foreign investments, and the ongoing enhancement of real estate technology, which streamlines processes and encourages transactions.
Another critical factor driving these projections is the demographic shifts occurring within the United States. The Millennial generation is reaching home-buying age, leading to increased demand for single-family homes, while Baby Boomers are seeking downsized living arrangements that accommodate their changing lifestyle needs. Additionally, the pandemic has prompted changes in work habits, with remote work becoming more prevalent, further influencing residential and commercial real estate demands. As these trends continue to evolve, understanding the dynamics at play will be essential for stakeholders in the real estate sector to leverage opportunities effectively.
Key Drivers of Real Estate Market Growth
The growth of the real estate market in the USA can be attributed to a myriad of factors that collectively influence its dynamics. Among these, economic indicators play a pivotal role. Factors such as employment rates, GDP growth, and interest rates significantly affect consumer purchasing power and investment decisions. When the economy is thriving, individuals and families are more inclined to invest in properties, fostering a robust real estate market. Conversely, during economic downturns, a contraction in demand can often be observed.
Demographic trends further underscore the evolution of the real estate sector. The Millennial generation, for instance, has reached prime home-buying age, creating substantial demand for residential properties. Additionally, increasing urbanization drives the need for housing in metropolitan areas. As more individuals migrate to cities for employment opportunities, the pressure on real estate inventories surges, ultimately fueling market growth.
Technological advancements are another significant contributor to the expansion of the real estate market. Innovative tools and platforms enhance the efficiency of property transactions and broaden access to listings, making it easier for buyers and sellers to connect. The rise of virtual tours and online property assessments has revolutionized how real estate is showcased, appealing to tech-savvy consumers preferring remote engagement in the buying process.
Moreover, changing consumer preferences shape the market as well. A growing emphasis on sustainability has led to increased demand for eco-friendly homes and energy-efficient buildings. Consumers are now seeking properties that align with their lifestyles, and developers are responding accordingly. This evolving landscape demonstrates how adaptability is crucial for stakeholders in the real estate market as they navigate the trends that drive growth.
Marketing Strategies for Real Estate Professionals
In the current digital age, it is imperative for real estate professionals to adopt a multifaceted marketing strategy that encompasses both digital and traditional methods. Digital marketing plays a pivotal role in enhancing visibility, improving client engagement, and ultimately driving sales. Among digital strategies, social media engagement is particularly noteworthy. Platforms like Facebook, Instagram, and LinkedIn allow agents to showcase properties, share client testimonials, and provide valuable insights into local markets. By leveraging these platforms effectively, real estate professionals can cultivate a strong online presence and foster relationships with potential clients.
Content marketing emerges as another essential component of an effective real estate marketing strategy. By creating and disseminating high-quality content such as blog posts, eBooks, and market reports, real estate professionals can establish themselves as thought leaders in their respective markets. This approach not only aids in building trust with potential clients but also enhances search engine optimization (SEO), making it easier for clients to find agents online. Utilizing SEO techniques ensures that the content ranks higher on search engine results pages, thus attracting more traffic and potential leads.
While digital strategies are crucial, traditional marketing methods should not be overlooked. Direct mail campaigns, open houses, and networking events remain effective in reaching audiences who may not engage with digital platforms. These methods can complement digital efforts and provide a more comprehensive marketing approach. Real estate professionals should aim to integrate both traditional and digital marketing techniques to create a holistic strategy that addresses various consumer preferences.
By employing a mixture of digital marketing, social media engagement, content marketing, and traditional methods, real estate professionals can effectively communicate their value proposition, reach a wider audience, and ultimately achieve greater success in the competitive property market.
The Role of Technology in Real Estate Marketing
Technology has become an integral part of real estate marketing, reshaping how professionals connect with potential buyers and sellers. The introduction of tools such as virtual tours has enabled real estate agents to showcase properties from the comfort of a customer’s home, allowing prospective buyers to engage with listings in a more immersive way. This innovation not only enhances the viewing experience but also broadens the market reach, attracting clients who may not be able to visit in person.
Another significant advancement is the deployment of AI-powered marketing solutions. These tools lend support in various stages of the marketing process, from identifying potential leads to personalizing marketing campaigns. By analyzing customer behavior and preferences, AI can assist real estate professionals in crafting targeted advertisements that address the specific needs and interests of potential clients. This level of personalization improves the efficacy of marketing efforts, leading to higher conversion rates.
Big data analytics plays a crucial role in understanding market trends and consumer behavior. Real estate professionals can leverage data to make informed decisions, setting competitive prices and determining the best times to list properties. Access to comprehensive market insights enables agents to strategize effectively and adapt their marketing approaches, ensuring they remain relevant in a constantly evolving market.
Furthermore, customer relationship management (CRM) systems have transformed how real estate professionals manage client interactions. By utilizing CRM software, agents can streamline their communication processes, maintain organized records of lead interactions, and automate follow-ups, thus enhancing their relationships with clients. Such systems allow for a more personalized service, which is paramount in an industry driven by trust and reliability.
These technological advancements are crucial for real estate marketing, enabling agents to reach their target audience with greater efficiency and effectiveness. Embracing these tools not only enhances the marketing process but also positions real estate professionals to thrive in a competitive environment.
The Importance of Target Audience Segmentation
In the competitive landscape of real estate marketing in the USA, understanding the significance of target audience segmentation is paramount. Effective segmentation allows real estate professionals to categorize prospective buyers into distinct groups based on various criteria such as demographics, lifestyle, motivations, and budget. This strategic approach enables marketers to create tailored messages and marketing campaigns that resonate with each unique segment.
Buyer personas are essential tools in this process, as they provide a detailed representation of potential clients. For instance, first-time homebuyers may prioritize affordability and accessibility to financing options, while luxury property seekers often focus on exclusivity, upscale amenities, and proximity to elite services. By acknowledging these differing priorities, real estate marketers can craft narratives that directly address the desires of each buyer persona.
Moreover, segmenting the audience not only enhances engagement but also improves conversion rates. Tailored marketing messages that speak directly to the needs of each segment are more likely to capture attention and drive action. For example, families looking for a new home may respond positively to advertisements highlighting local schools and parks, whereas investors might appreciate information about market trends and return on investment potential.
Additionally, digital marketing tools and analytics have made it easier than ever to segment audiences effectively. By utilizing platforms that analyze user behavior and preferences, real estate marketers can adjust their strategies dynamically, ensuring that their messages remain relevant and impactful. This adaptability not only fosters stronger connections with clients but also optimizes marketing expenditures, maximizing return on investment.
In summary, the practice of target audience segmentation is critical in real estate marketing. By developing a nuanced understanding of various buyer personas and crafting specific messaging, marketers can enhance their outreach effectiveness, driving both engagement and successful transactions in an increasingly crowded market. This approach not only benefits the sellers but can also enrich the overall experience for buyers, leading to long-lasting customer relationships.
Regulatory Factors Affecting Real Estate Marketing
The landscape of real estate marketing in the United States is significantly influenced by a variety of regulatory factors designed to protect consumers and ensure ethical practices within the industry. A foundational component of this regulatory environment is the myriad of real estate laws that govern transactions, licensing requirements, and the conduct of professionals in the field. These laws, which vary from state to state, dictate how real estate marketers can operate legally and effectively within their respective locales.
Moreover, fair housing regulations play a critical role in shaping real estate marketing strategies. Enforced by the Fair Housing Act, these regulations prevent discrimination based on race, color, religion, sex, national origin, familial status, or disability. Marketers must be diligent in creating inclusive advertising campaigns that do not inadvertently exclude or discriminate against any group. Doing so is not only legally required but is also essential for fostering an equitable marketplace.
Compliance issues also pose significant challenges for real estate marketers. Failure to comply with local, state, and federal regulations can result in heavy fines, legal repercussions, and damage to a marketer’s reputation. Therefore, real estate professionals must stay abreast of changes in legislation, ensure ongoing education related to compliance, and implement robust procedures to navigate the regulatory landscape effectively. By adhering to these regulations, marketers can foster trust with clients, thereby enhancing their overall marketing efforts and standing within the industry.
Case Studies of Successful Real Estate Marketing Campaigns
The real estate sector has seen various marketing campaigns that not only captured attention but also led to significant sales growth. One notable example is a campaign executed by a prominent brokerage in Los Angeles, which utilized drone technology to showcase luxury properties. By offering stunning aerial views and virtual tours, the agency created an immersive experience for potential buyers, generating high engagement rates on social media platforms. This innovative approach significantly distinguished the agency from competitors and attracted a wealthy clientele.
Another successful campaign took place in New York, where a real estate firm strategically leveraged data analytics to segment their target audience. With insights gained from online behaviors and demographics, the agency tailored its messaging across multiple channels. Creative content, including video testimonials from satisfied home buyers and neighborhood highlights, was distributed via email marketing and social media. As a result, the firm saw a remarkable increase in lead conversions and brand awareness in the city’s competitive market.
In the realm of digital marketing, a case study from a Chicago-based real estate developer demonstrates the power of content marketing. By launching a blog that featured articles on home buying tips, renovation ideas, and local real estate trends, the developer positioned itself as an industry authority. This tactic not only engaged potential clients but also boosted search engine optimization, resulting in higher organic traffic to their listings. Over time, this strategic content approach helped build trust and rapport with their audience.
Lastly, a case study from a Florida real estate company exemplifies the effectiveness of social media advertising. The company ran targeted ads on Facebook and Instagram showcasing properties with high-quality images and engaging narratives. By using custom audiences, they reached users who had expressed interest in buying a home, leading to an increase in inquiries and property viewings. This campaign illustrated the utility of social platforms in reaching today’s tech-savvy home buyers effectively.
Future Outlook: Trends to Watch in Real Estate Marketing
As we advance into a new era, the landscape of real estate marketing in the USA is poised for significant evolution, driven by various emerging trends that reflect broader societal changes. One notable trend is the increasing emphasis on sustainability. Consumers are becoming more conscious of their environmental footprint, leading to heightened interest in properties that prioritize energy efficiency and sustainable practices. Real estate marketers may need to incorporate green features and commitments into their campaigns, appealing to eco-conscious buyers who value sustainability alongside traditional amenities.
Another trend gaining prominence is the impact of remote work on housing preferences. With many companies adopting flexible work arrangements, there has been a noticeable shift in consumer demand from urban to suburban and rural properties. This change presents an opportunity for real estate marketers to highlight the benefits of spacious homes, access to nature, and community-oriented amenities. Campaigns that effectively target remote workers seeking lifestyle enhancements may succeed in tapping into a growing market segment.
Digitization is also reshaping real estate marketing strategies. As technology continues to advance, the integration of virtual tours, augmented reality, and artificial intelligence-driven customer service is becoming more prevalent. These tools not only enhance user experience but also enable marketers to reach prospective buyers more effectively by providing immersive and interactive options for property exploration. Embracing these digital innovations can help real estate professionals stay competitive in an increasingly tech-driven market.
Lastly, shifts in consumer behavior, driven by Millennials and Generation Z entering the housing market, are influencing marketing strategies. These demographics prefer authentic connections and value-driven content. Therefore, creating engaging narratives around properties that resonate with their lifestyles will be crucial in effective marketing campaigns. By understanding these trends and adapting strategies accordingly, real estate marketers can position themselves to thrive in the ever-changing landscape of real estate marketing in the USA.
Haryana CM, Union Urban Development Minister Lay Foundation Stone for Gurugram Metro Phase 1; Property Market Poised for Growth
September 6, 2025: On 5th September 2025, Haryana’s Chief Minister Mr. Nayab Singh Saini and Union Urban Development Minister, Mr. Manohar Lal Khattar laid the foundation stone of Gurugram metro’s first phase.
“The metro rail project will reduce congestion and pollution in the city. This is a historic day, and this project will transform the transport infrastructure of Gurugram and boost connectivity across NCR,” said Mr. Saini while speaking at Gurugram University auditorium.
A much-awaited infrastructural development in Gurugram, the first phase of the metro, includes the construction of 15.22 km of metro rail viaduct. The first phase, spanning 28.5 km in length, will connect Millennium City Centre to Sector 101 of Gurugram, passing through 13 other stations.
Speaking at the occasion, Union Urban Development Minister, Mr. Manohar Lal Khattar mentioned that the project will cost around Rs. 5,600 crore and will ensure rapid development of Gurugram, Manesar and Faridabad.
Sharing his thoughts about Mr. Pradeep Aggarwal, Founder & Chairman, Signature Global (India) Ltd., “The foundation of the Gurugram Metro Expansion Project marks a landmark moment in the city’s growth journey. Metro connectivity is the backbone of any modern urban ecosystem, and this expansion—spanning 15 km with 15 new stations—will ease mobility, decongest traffic, and unlock new opportunities for both businesses and citizens.”
“Along with transformative infrastructure such as the Dwarka Expressway, Southern Peripheral Road, and Sohna Elevated Corridor, this development is set to redefine Gurugram as a seamlessly connected urban hub. Collectively, these projects are not only enhancing the real estate potential of SPR and Dwarka Expressway but also laying the foundation for balanced, sustainable, and inclusive urban growth,” he added.
Arbour Investments Strikes Deal in Dombivli, Sets New Housing Benchmark
Talking about this milestone, Tejas Patil, Founder, Arbour Investments, said, “We didn’t rush into Dombivli. Every aspect, from land titles and municipal approvals to RERA registrations and execution timelines, was thoroughly verified before committing capital. For us, it’s not just about building homes; it’s about ensuring integrity at every step.”Commenting on the partnership, Bhavesh Senghani, Promoter, Maharaja Dream Homes, said, “We have always believed in doing things the right way, even when it’s harder. Arbour recognised that and encouraged us to adopt an institutional approach from the very beginning. This alignment has shaped a partnership committed to timely delivery and building long-term buyer confidence.”
– Arbour Investments, India’s first Capital-to-Consumer platform engineered to institutionalize real estate investment through a proprietary blend of trust engineering, execution architecture, and capital governance systems, has announced a ₹75 crore investment in Balaji Estate Phase 2 and Balaji Uphomes by Maharaja Dream Homes Pvt. Ltd, an established developer with over two decades of experience and more than 1,800 completed homes. This marks Arbour Investments debut in Dombivli, one of Mumbai’s fastest-growing suburbs known for its blend of aspiration and affordability, supported by expanding connectivity and rising housing demand. The investment underscores Arbour Investments commitment to its disciplined approach of detailed due diligence, transparent documentation, and prudent capital deployment
The two phases will deliver over 1,150 homes across 9.25 lakh sq. ft., designed for first-time buyers and working families. Located near Khoni-Taloja Road in Dombivli East, the site offers easy access to the upcoming Manpada Metro Station, Kalyan-Shilphata Road, retail hubs like D-Mart and Lodha Xperia Mall, as well as schools, hospitals, and rail links. This connectivity enhances both the livability and long-term value of the homes.
To ensure accountability from start to finish, Arbour Investments uses its proprietary AIMS (Arbour Investment & Monitoring System) to track legal, technical, and financial parameters throughout the project’s lifecycle. This governance framework is applied consistently across all Arbour Investments, ensuring each project meets the same high standards.
For Maharaja Dream Homes, the partnership is as much about recognition as it is about funding.
Talking about this milestone, Tejas Patil, Founder, Arbour Investments, said, “We didn’t rush into Dombivli. Every aspect, from land titles and municipal approvals to RERA registrations and execution timelines, was thoroughly verified before committing capital. For us, it’s not just about building homes; it’s about ensuring integrity at every step.”
Commenting on the partnership, Bhavesh Senghani, Promoter, Maharaja Dream Homes, said, “We have always believed in doing things the right way, even when it’s harder. Arbour recognised that and encouraged us to adopt an institutional approach from the very beginning. This alignment has shaped a partnership committed to timely delivery and building long-term buyer confidence.”
As construction progresses and sales gain momentum, this debut investment reflects Arbour’s belief that with the right partners and governance, markets can be transformed into lasting communities built on trust and growth.
Flint Consulting was the exclusive Investment Banker for this investment transaction. Flint has been promoted by seasoned Investment Bankers and focuses on Real Estate Transaction Advisory across major markets in India.
Why GST Reforms Could Spark a Real Estate Revival: Homebuyers to Benefit as Costs Drop
New Delhi | September 06, 2025: The demand for Goods and Services Tax (GST) reforms in real estate has been growing since the tax regime was first introduced. While almost every industry sought rationalisation, the housing sector has been among the most vocal. Now, with the government considering GST cuts and restoration of Input Tax Credit (ITC), optimism in real estate is soaring. For millions of homebuyers, this could be the turning point that makes their dream of owning a house more affordable.
At present, key construction materials such as cement, steel, tiles, and sanitary fittings attract GST rates ranging from 18 to 28 percent. Developers pay these taxes but are denied ITC, which inflates the overall project cost by nearly 6–8 percent. This additional burden is eventually passed on to buyers, making homes several lakhs costlier. As a result, affordability has been compromised and housing demand has slowed down in many markets.
Industry experts emphasise that real estate is not just one sector but the backbone of India’s economy, linked to over 200 ancillary industries and generating millions of jobs. Rationalising GST and reinstating ITC is therefore being hailed as a historic step that could cut home prices, revive demand, and boost employment and investment.
How Much Can Buyers Save?
- Cement (Current GST 28%): A 5–10% reduction could lower construction costs by 2–3%.
- Steel (Current GST 18%): A 5% cut can reduce project costs by 1.5–2%.
- Overall impact: Total project costs could drop by 6–8%.
- Direct saving for buyers:
- A 2BHK flat priced at 50–60 lakh could become cheaper by 3–5 lakh.
- Larger homes and villas could see savings of 6–8 lakh.
- Sales boost: Demand is projected to rise by 15–20%.
Multiplier Effect Across NCR and India
Dinesh Gupta, President, CREDAI Western UP, says:
“GST reforms will have a multiplier effect across the real estate market. A 5–10% reduction in cement (28%) and steel (18%), combined with restoration of ITC, can reduce project costs by up to 8%. For a 2BHK apartment, this means direct savings of 3–5 lakh, while larger homes can save up to 8 lakh. Our analysis shows that such reforms could increase sales by 15–20% and bring the NCR as well as the national housing market back on track.”
Rising Costs and the ITC Problem
Suresh Garg, CMD, Nirala World, highlights:
“Builders pay GST on materials such as cement (28%) and steel (18%), but are denied ITC. This inflates project costs by 6–8%. If the government reduces GST and restores ITC, home prices could fall by nearly 10%, giving direct relief to buyers.”Vikas Pundir, CMD, SKB Group, adds:
“The proposed GST reforms will be a game-changer for real estate. Lower taxes on construction materials will reduce project costs by 3–5%, especially benefiting the affordable housing segment. A simplified tax structure will also build buyer confidence and encourage first-time homeowners.”
Lower Prices Will Drive Sales
Shailendra Sharma, Chairman, Renox Group, observes:
“The recent move to reduce GST by up to 10% on key raw materials such as cement is very encouraging. This will prove to be a long-term positive for the sector. Lower taxation will ease the burden on homebuyers, accelerate sales, and allow developers to control prices while increasing supply.”
Not Just Tax Cuts, ITC Restoration is Key
Lt. Col. Ashwini Nagpal (Retd.), COO, Diligent Builders, stresses:
“Reducing GST on critical materials such as cement to 18% is welcome, but the real boost will come from restoring ITC. Without credit, a large part of costs remains locked, keeping property prices artificially high. If ITC is allowed, the sector will operate with greater efficiency and pass the benefits directly to buyers.”
Luxury Housing May Face a Challenge
While GST cuts benefit mass housing, the proposed 40% GST rate on high-end interiors could hurt the ultra-luxury segment, particularly in Gurgaon.
Gaurav Sobti, Founder, Homegram, warns:
“The proposed 40% GST on ultra-luxury interiors is a major concern. Currently, high-quality interiors already attract 28% GST, and a 12% hike could add nearly 12 lakh to the cost of a 5 crore apartment with 1 crore spent on interiors. This may weaken demand as buyers face higher costs, and developers may be forced to compromise on quality or sell bare-shell units. However, reducing GST on cement from 28% to 18% and implementing a two-slab tax structure could offset some of this burden, simplify compliance, and ensure long-term stability.”
The Bottom Line
With GST rationalisation and ITC restoration on the horizon, real estate could witness one of its most significant policy-driven turnarounds in recent years. From affordable housing to premium projects, buyers are set to gain through lower prices and greater transparency, while developers expect faster sales and improved liquidity. If implemented effectively, GST reforms could put the Indian housing market firmly back on a growth trajectory.
Casagrand Elevates Real Estate Marketing with Rush Hour Campaign
Chennai, 5th September 2025: Bringing the buzz of flash sales into real estate, Casagrand, one of the leading real estate developers in India, kick-starts Casagrand ‘Rush Hour’ a 96-hour non-stop home-buying festival in Chennai. Modelled on high-intensity consumer engagement models, the four-day campaign held between 4th September 2025 to 7th September 2025, will have its sales operation happening 24/7, bringing together exclusive offers, transparent pricing, and a wide range projects under one platform, transforming homebuying into a more engaging, simplified, and rewarding experience.
Day one of the campaign witnessed a phenomenal response from homebuyers across Chennai,. This powerful start has set the pace for the four-day fest, giving buyers the chance to unlock savings of up to ₹10 lakhs across 30 marquee Casagrand projects. Whether it’s a stylish apartment or a premium villa, Casagrand Rush Hour has something to match every budget. From Casagrand Cheers on Kelambakkam–Vandalur Main Road to Casagrand Madelyn in Thirumudivakkam, Casagrand Flagship in Pallikaranai, Casagrand Reva in Pallavaram, Casagrand HolaChennai in Sholinganallur, and Casagrand Jarvis in Siruseri, the campaign spans prime locations with unmatched offers. What makes Rush Hour truly distinctive is its bold, innovative format and seamless, engaging experience that is redefining how Chennai buys homes.
With Rush Hour, Casagrand once again demonstrates its leadership in redefining real estate marketing, offering homebuyers not just properties, but a dynamic and rewarding purchase experience. As the city’s most exciting homebuying festival continues till 7th September, buyers in Chennai have a limited window to seize unmatched deals across some of the city’s most sought-after residential projects. Backed by Casagrand’s legacy of trust, quality, and innovation, Rush Hour is making homeownership more accessible, transparent, and compelling than ever before.
Tata Motors’ Aarogya Programme Transforms Over 6.6 Lakh Lives Through Healthcare and Nutrition Interventions
September 5, 2025: As India observes National Nutrition Week, Tata Motors is also making significant strides in advancing community healthcare across the country through its Aarogya Programme. The programme adopts a three-pronged approach focused on addressing child malnutrition, enhancing heath awareness among women and adolescents, and delivering both preventive and curative healthcare services.
In FY 24-25, Aarogya reached nearly 6.66 lakh beneficiaries, achieving 87% recovery among malnourished children and an 80% reduction in anaemia among women. These outcomes underscore Tata Motors’ commitment to harnessing the power of early health and nutrition interventions and its long-lasting impact across communities.
Operating in regions with critical healthcare needs, including rural communities and urban slums across Jamshedpur, Pune, Pantnagar, Dharwad, Lucknow, Sanand, and Mumbai – the Aarogya programme has delivered measurable improvements by making nutrition, health awareness, and preventive and curative services accessible to those who need them most.
In Jamshedpur, Aarogya has positively impacted nearly 3 lakh community members across East Singhbhum district and its remote areas. Recognising the unique challenges faced by the urban underserved communities, Tata Motors extended its efforts through Project Aarogyasampanna in the slums of Trombay, suburban Mumbai, significantly reducing the instances of severe malnutrition among children by an impressive 90%. Building on this momentum in FY’25, Tata Motors launched Project Addressing Malnutrition in Sanand, enabling 506 severely malnourished children to receive targeted care and achieving 88% recovery rate.
Speaking on the impact of Aarogya, Vinod Kulkarni, CSR Head, Tata Motors, said, “At Tata Motors, we view nutrition as a cornerstone of resilience and a critical enabler across the human life cycle. Through our Aarogya programme, we are addressing child malnutrition and maternal health with a holistic, community-driven model that strengthens long-term well-being. Anchored in our strategic CSR framework and enabled through convergence with government initiatives, partners, and local communities, Aarogya reflects our commitment to creating scalable and sustainable health outcomes. The positive impact we witness inspires us to continue advancing national priorities such as Poshan Abhiyaan while fostering a healthier and more equitable India.”
With a footprint across 26 states and 8 union territories, Tata Motors is advancing community healthcare by combating child malnutrition, promoting health awareness, and extending preventive and curative care, in alignment with the Sustainable Development Goals. The Aarogya Programme exemplifies how targeted, data-driven interventions can create lasting change in India’s nutrition landscape—proving that when purpose meets scale, transformation follows.