RAKTDA and Trip.com Strengthen Alliance for Chinese Travelers
March 2025: Ras Al Khaimah Tourism Development Authority (RAKTDA) and Trip.com Group, a leading global travel services provider, have signed a Memorandum of Understanding (MoU) at ITB Berlin 2025 to launch a range of new initiatives designed to boost Ras Al Khaimah’s appeal as a must-visit destination for Chinese travellers. The signing of the MoU builds on a period of significant momentum for Ras Al Khaimah in China.
The agreement, signed by Amanda Wang, Vice President of Trip.com Group, and Iyad Rasbey, Vice President of Destination Tourism Development at RAKTDA, builds on the success of an existing partnership and sets the stage for the launch of transformative initiatives that will enhance Ras Al Khaimah’s visibility, appeal and accessibility in China, one of the world’s fastest-growing outbound travel markets.
Harnessing Trip.com Group’s advanced digital ecosystem, data intelligence and consumer reach, the partnership will drive strategic marketing initiatives that engage Chinese travellers at every stage of their journey – from inspiration and planning to booking and on-the-ground experiences.
Through immersive storytelling, targeted promotions, and exclusive travel offerings, Ras Al Khaimah will be positioned as the go-to destination for Chinese visitors seeking an authentic Arabian escape. Combining breathtaking natural landscapes, rich cultural heritage, and world-class hospitality, the Nature Emirate offers a one-of-a-kind blend of adventure, relaxation, and history, providing a compelling alternative to traditional Middle Eastern destinations.
Since the partnership’s launch in June 2024, Trip.com Group has generated more than 17.5-million-page impressions for Ras Al Khaimah. The collaboration has been particularly impactful for Ras Al Khaimah’s hospitality sector, with hotel bookings increasing by 22% in the second half of 2024, driven by targeted promotions and destination marketing campaigns.
Highlighting the outstanding success of the partnership to date, Trip.com Group honoured RAKTDA with its “Outstanding Strategic Partner of the Year” and “Best Overseas Partner of 2024” awards at its Global Partner Summit staged in December 2024.
Iyad Rasbey, Vice President, Destination Tourism Development at RAKTDA, stated, “China is one of the fastest-growing source markets. The extension of our partnership with Trip.com Group is an important step in our ongoing strategy to explore new growth opportunities. By combining our expertise in destination marketing with Trip.com Group’s market insights and digital influence, we will present Ras Al Khaimah to a broader audience, highlighting its heritage and Arabian hospitality.”
Amanda Wang, Vice President of Trip.com Group, highlighted the shared vision with Ras Al Khaimah’s unique appeal to Chinese travellers. “Ras Al Khaimah offers natural beauty, adventure, and cultural significance,” she said. “We plan to enhance our digital capabilities with RAKTDA to create engaging stories for Chinese travellers. By boosting our marketing efforts and increasing Ras Al Khaimah’s presence on our platforms, we aim to attract more visitors to explore this remarkable emirate.”
As part of the next phase of collaboration, the partners will introduce a flagship Ras Al Khaimah Star Hub store on Ctrip – Trip.com Group’s primary travel booking platform for Chinese travellers – providing a dedicated virtual space for travel inspiration, promotions, and curated itineraries. RAKTDA is also enhancing the travel experience for Chinese tourists visiting the emirate, by offering language support and digital payment solutions.
Ras Al Khaimah Tourism Development Authority (RAKTDA) reported its strongest year ever in 2024, welcoming a record-high 1.28 million overnight arrivals, marking 12% growth in tourism revenues and a notable 15% rise in MICE visitors. This success is a testament to the Emirate’s strategic and sustainable growth vision to attract over 3.5 million annual visitors by 2030.
Discover the Ultimate Sunday Brunch Experience at Grand Market Pavilion
Experience an exquisite journey of taste with the Sunday Brunch at Grand Market Pavilion, ITC Royal Bengal. Inspired by the iconic Hogg Market of Kolkata, this culinary haven captures the vibrancy of a global food district, offering a diverse and immersive dining adventure.
At the heart of the Grand Market Pavilion are the Seven Stations, each a gateway to distinct flavors and cuisines. Delight in the freshness of locally sourced ingredients with the Living Grid of zero-kilometer microgreens. The Asian Kitchen beckons with steaming baskets of dim sums, a live wokery, a noodle bar, and Asian soup cauldrons that transport your palate across the East.
For those who love hearty meals, Stews & Casseroles offers made-to-order pasta and an enticing fry bar. Cheese enthusiasts will revel in the Pavilion Deli’s extensive selection, alongside a vibrant medley of veg and non-veg antipasti, salads, sushi, and charcuterie.
The Global Gallery presents a world of flavors, spotlighting international favorites and a roast station that promises a gourmet indulgence. Meanwhile, the Kebaberie showcases the magic of Indian kebabs, while the Indian Island brings forth the traditional and the new, from decadent chaats to the unique tastes of Northeast India.
Conclude your culinary journey at The Dessert Studio, where decadent creations such as market puddings, elegant entremets, and handcrafted pies await to tantalize your senses.
Each Sunday, the Grand Market Pavilion transforms brunch into a captivating celebration of world cuisines, making it an unmissable gastronomic experience. Join us for a brunch that transcends borders and delights your senses every step of the way.
Somany Ceramics Secures Luxury with the Grand Launch of Duragres 2025 Collection
MARCH 10,2025, NEW DELHI: Somany Ceramics, a frontrunner in the Global tile industry, unveiled its much-anticipated Duragres Collection 2025 at a grand launch event at The Leela Ambience Convention, Delhi. The event showcased an exquisite array of innovative collections – Everstone, Eternastone, and Harmony in 800X1600mm Glazed Vitrified body, and a curated range of Duragres GVT in multiple finishes in 600×1200 size to push the boundaries of style, durability, and functionality.
Speaking at the event, Mr. Abhishek Somany, CEO & Managing Director of Somany Ceramics, shared his excitement about the launch, stating, “The Duragres Collection 2025 has been thoughtfully curated to address the emerging design needs of consumers and architects alike. Each collection has been thoughtfully crafted to bring together the best of design, durability, and functionality. From authentic stone finishes to the artistry of structured surfaces and finishes, this launch marks a new era in tile craftsmanship in the GVT segment. We believe these collections will set a new standard in the industry”
The Everstone Collection brings the raw, natural beauty of stone to life, offering a stunning blend of rugged aesthetics and superior endurance. Featuring a delicately textured matte surface with a refined sheen, Powered by Robusto surface, it delivers exceptional durability and endurance with resistance to scratches, stains, and moisture, making it an ideal choice for both indoor and outdoor applications.
Inspired by nature’s timeless artistry, the Eternastone Collection captures the rich textures and formations of ancient rock, meticulously recreated using Etchtech surface technology. The surface replicates the tactile feel of natural stone with subtle ridges, rich veins, and an earthy matte finish.
The Harmony Collection redefines luxury with its exquisite designs, refined finishes, and masterful craftsmanship. It offers a diverse range of premium finishes—from the mirror-like Full Polish and vibrant High Gloss to the intricate Engravo and fluid Plume. The durable IMP finish provides a subtle matte texture, while Levigato Polish on Ligno Punch blends natural wood warmth with elegant refinement. The Décor Series adds a bold artistic touch, elevating interiors with striking patterns.
Road to COP30 WSDS 2025 Ministerial Sets Multilateral Path
Mumbai, March 10, 2025: A Ministerial titled—Multilateralism on the Road to COP30 and COP33—was an engaging session on Day 2 of the ongoing WSDS 2025 in New Delhi organized by The Energy and Resources Institute (TERI). Leading climate experts, thought leaders, strategists, policymakers, and visionaries reinforced the urgent need to update the Nationally Determined Contributions (NDCs) to shape effective global strategies. The esteemed panelists called for ambitious targets and greater accountability—ensuring NDC 3.0, guided by the Global Stocktake (GST)—to deliver real impact. The role of the UAE-Belém Work Programme in strengthening global climate action and accountability frameworks was also highlighted.
As nations prepare to present their NDC 3.0 commitments ahead of COP30 in Belém, Brazil, India has submitted a hosting bid for COP33. The session, moderated by Mr R R Rashmi, Distinguished Fellow, TERI aimed to map out clear and impactful strategies by outlining concrete pathways and scalable solutions to accelerate sustainable development, ensure climate justice, and position India as a key voice for the Global South in shaping the global climate narrative.
In his ‘Science Leadership’ address, Prof. Jim Skea, Chair, Intergovernmental Panel on Climate Change (IPCC), emphasized, “After the IPCC Special Report on limiting global warming to 1.5°C was published in 2018, I was quoted as saying that ‘limiting warming to 1.5°C was possible within the laws of physics and chemistry’ but now that aspiration is truly hanging by a slender thread. We are not going to achieve sustainable development or eradicate poverty unless we make progress on the three goals of the Paris Agreement. And we cannot make progress on any one of these goals unless we make progress on all the three goals,” he said.
H. E. Ms Marina Silva, Minister of Environment and Climate Change, Brazil, highlighted Brazil’s commitment to adaptation, stating, “The transition to a low-carbon and climate-resilient economy must be not only swift but also just. Brazil advocates for a transition model that leaves nobody behind, thereby guaranteeing sustainable, economic alternatives, and implementation mechanisms that support, above all, the most vulnerable populations and ecosystems. As the host of COP30, Brazil underscores that climate responsibility is a collective duty, and only through multilateralism, our domestic efforts and international cooperation can we turn commitments into concrete action.”
H. E. Mr Aain Bahadur Shahi Thakuri, Minister, Ministry of Forest and Environment, Nepal, observed, “India has made significant progress in renewable energy, afforestation, climate action, waste management, and sustainable agriculture. India’s experience can guide Nepal in balancing environmental and sustainable development while ensuring a resilient future for citizens in the face of climate change.”
H. E. Mr Andreas Bjelland Eriksen, Minister of Climate and the Environment, Government of Norway, said, “A lot of things are challenging in the world right now, but that does not mean we don’t need to work together. In a more challenging world, we need more international cooperation. We must continue moving forward together in our work to tackle the planetary crisis on climate, nature, and pollution.”
H. E. Dr Muaviyath Mohamed, Minister of State for Tourism and Environment, Maldives, called for stronger financial support. “Important factors such as effective partnerships between governments and non-state actors have bridged funding and technological gaps, fostered innovation and promoted inclusive, transformational climate actions essential for the acceleration of the implementation of NDC 3.0,” he asserted.
Calling for systemic reforms in climate governance, Ms Jennifer Lee Morgan, State Secretary and Special Envoy for International Climate Action, Germany, highlighted, “The Paris Agreement’s success will be measured on how we accelerate emission reduction; how we empower the most vulnerable and get serious about the cost of inaction; and how we utilize the best and latest available science. NDC 3.0 and NAPs are critical to push just transition and resilience building.”
Adding a business perspective, Ms Helen Clarkson, CEO, Climate Group, stressed, “The current NDC cycle is an opportunity to supercharge the efforts but for that to happen, a wide range of stakeholders need to be more meaningfully involved in setting the NDC targets. For the NDCs to drive ambition, we need detailed, sector-specific transition plans with interim targets that need to be complemented by model investment frameworks. It is also essential to send a clear signal on ambition to business and provide the foundation to boost the private sector.”
Ms Anne Jellema, Executive Director, 350.org, emphasized the need for grassroots movements to play a critical role in driving climate action and ensuring an equitable transition. She said, “If we really believe in locally led climate solutions and a just transition, we must give the most marginalized people who are directly affected by climate change a real seat at the table and a real say in climate funding. About 10 years after the Paris Agreement, it is in a critical condition. Governments are not stepping up with the ambitious NDCs to bring fossil fuels to a speedy end.”
This plenary reaffirmed India’s growing leadership in international climate diplomacy, particularly as the country positions itself to potentially host COP33. The discussions highlighted how multilateral approaches can be strengthened to deliver climate justice, enhance adaptation frameworks, and ensure NDC 3.0 submissions to address climate crisis.
Novotel Hyderabad Convention Centre & HICC Welcomes Anahita Nair to Leadership Team
March 10, 2025: Novotel Hyderabad Convention Centre & Hyderabad International Convention Centre (HICC) proudly announces the appointment of Anahita Nair as Director of Marketing & Communications. With over 13 years of experience nationally as well as internationally Anahita brings a wealth of expertise in strategic brand development and partnerships to her new role.
In this leadership position she will be focused on driving brand visibility, guest engagement, and positioning the property as a destination for business and leisure. She will lead integrated marketing efforts to enhance brand reach and revenue growth.
Before this, Anahita served as Senior Cluster Marketing Manager at Marriott International, Fiji Resorts, where she successfully managed marketing initiatives across five premium resorts. Her extensive career includes key roles at Le Meridien Maldives Resort & Spa, The Westin Pune Koregaon Park, The Westin Mumbai Garden City, and Foodhall, Future Group, where she played a pivotal role in executing impactful campaigns and brand activations.
Anahita expressed her enthusiasm about joining the MICE property, stating, “I am thrilled to be a part of Novotel Hyderabad Convention Centre & HICC, a landmark destination in India’s MICE landscape. I look forward to leveraging my experience to drive innovative marketing strategies that enhance the brand’s positioning and create memorable experiences for guests and event organizers alike.”
Rubin Cherian, General Manager, Novotel Hyderabad Convention Centre & HICC, said, “We are delighted to have Anahita join our leadership team. Her deep understanding of the hospitality industry, combined with her expertise in marketing communications, will be instrumental in strengthening our brand presence and driving business growth. We look forward to her valuable contributions in elevating our marketing initiatives.”
Beyond her professional pursuits, Anahita enjoys reading, writing, swimming, and travelling. She believes in continuous learning and personal growth.
Smt. Jyotsna Dalal Wins Lifetime Achievement Award at Educhoice 2025
Bangalore, India (10/03/2025)— Smt. Jyotsna Dalal, the visionary leader of JD Institute of Fashion Technology, has been recognised with the prestigious honor of the Lifetime Achievement Award at the Educhoice Women – Leaders in Academia Awards 2025. This award honours her endless efforts towards inspiring the students and fostering creativity and leadership through education.
With JD Institute driven by her passion, Smt. Dalal has cultivated an atmosphere that prompts students to find their individual voice, out of the box thinking, and real-world applications in design. Her educational philosophy goes beyond just technical skills—design education should facilitate students to uncover who they are as individuals and empower them to express their creativity.
“Design education is about more than learning techniques. It’s about discovering your voice and being able to use it. When students are given the liberty to experiment, risk, and challenge, they not only become proficient designers but confident individuals who can shape and inspire the world. Authentic design education fosters innovation, equips students with critical thinking skills, and challenges them to create with intention and passion,” she says. Such has been her model of leadership that has inspired countless students, to believe in themselves, challenge the norms, and use education as a tool for self-expression and change. Smt. Dalal has also worked hard to make education accessible to everyone, regardless of financial background. Through a range of scholarship programs, she has ensured that young women with limited financial resources have the opportunity to follow their dreams of becoming designers. These scholarships also demonstrate her strong conviction of creating a welcoming place where all the students are able to achieve their full potential.
Besides her contributions to the field of education, Smt. Dalal is also an ardent believer in women empowerment. Women are gifted with a natural talent for balancing multiple roles—be it family or career. In her view, this unique talent of doing multiple things at one time is an essential leadership trait, and she has shared this with her students, encouraging them to manage stress and lead with confidence in every sphere of life. Aa a firm supporter of women’s health and well-being, Smt. Dalal has also introduced mental health, breast cancer awareness, and menstrual health initiatives at JD Institute, emphasising the need for self-care and urges students and staff to take care of their physical and mental health.
This Lifetime Achievement Award honours and recognises Smt. Jyotsna Dalal’s outstanding contributions in design education and her lasting influence on the students of JD Institute of Fashion Technology. Her legacy of empowerment, leadership, and inclusion is a source of inspiration for generations to come. Her journey proves that women’s leadership begins with education and design is also about empowering individuals with the power to make a difference in this world.
PadelPark Set to Put India on the World Padel Map
Mumbai, 10th March 2025: PadelPark, India’s premier 360-degree Padel company, has emerged as India’s undisputed leader, with 70% of the country’s infrastructure for the racket sport under them and spearheading its mainstream adoption. Padel, a $2 billion global industry, is rapidly expanding in India, with participation growing 200% year-on-year and an increasing demand for premium sports infrastructure. As the sport gains traction, PadelPark is spearheading the Padel revolution in India and it aims to put India on the World Map. With an end-to-end ecosystem that spans court manufacturing, facility development, coaching, retail, and competitive events, PadelPark is not just growing the sport, it is defining its future.
Founded in 2019 by Ronak Daftary, Nikhil Sachdev, Jigar Doshi, and Pratik Doshi, Padel Park officially launched operations in late 2023. In just over a year, it has installed over 100 padel courts across India, making it the country’s largest infrastructure provider. With 17 operational courts in Mumbai and 20 more under development in Delhi, Goa, Ahmedabad, Hyderabad, Kochi, and Bangalore, the company has solidified partnerships and has built padel courts for corporate giants —positioning itself as the pioneer of India’s padel revolution.
PadelPark operates across four key verticals, creating a robust and self-sustaining ecosystem for the sport:
- Padel Infrastructure & Franchising – Through Sky Padel India, a strategic partner of the renowned Spanish brand, Padel Park designs, manufactures, and installs world-class padel courts. It also develops and franchises premium Padel centers, making the sport accessible across the country.
- Padel Academy & Training – Led by veteran Spanish coach Victor Perez, Padel Park’s structured coaching program currently operates across four centers in Mumbai, training over 200 players, including both adults and children. The academy also serves as India’s premier training and certification hub for Padel coaches, ensuring the sport’s long-term growth.
- Retail & Equipment – As the exclusive distributor of BullPadel in India, Padel Park brings top-tier professional equipment to Indian players, bridging the gap between local enthusiasts and global Padel standards.
- Tournaments & Competitive Growth – PadelPark has transformed the Indian Padel Tour, expanding participation from 25 teams in its first season to 120 teams today. With growing demand for structured competition, PadelPark is set to launch the country’s first professional Padel league in partnership with JSW Sports. This milestone initiative, backed by Parth Jindal, who has acquired a 20% stake in the company, is expected to drive mainstream recognition and professionalize the sport at an unprecedented level.
“Padel Park was founded with the mission of making padel accessible and popular across India. We have made significant strides in building the sport’s infrastructure and fostering a passionate community of players. With our upcoming professional league, we are taking the next big step towards cementing padel’s place in India’s sports culture,” said Nikhil Sachdev, Co-founder, PadelPark.
With its strategic expansion, market dominance, and commitment to talent development, PadelPark is leading the charge in making padel one of India’s most exciting and commercially viable emerging sports. By investing in infrastructure, grassroots development, and competitive events, the company is not just supporting a trend, it’s building a legacy.
Florida Atlantic University Welcomes Indian Students Through Study Group Partnership
March 10, 2025: Florida Atlantic University is an exceptional academic hub for Indian students seeking lucrative international career prospects. This partner university of Study Group, a global leader in preparing Indian and other students for international success, is known for its academic and research innovation, in addition to its cultural diversity, as it is recognized as the No. 1 most diverse public university in Florida.
As of February 2025, Florida Atlantic is a Research 1 (R1) institution by the Carnegie Classification of Institutions of Higher Education. An R1 classification is the most prestigious research accolade for universities in the USA. This status designates a university as having “very high research activity” and is the most prestigious research level of universities in the U.S. Only 187 U.S. universities hold R1 status. Florida Atlantic’s programs and faculty members have been awarded more than $75 million in research awards, signifying the university’s commitment to research and innovation.
With the university’s reputation as an esteemed academic institution, Florida Atlantic delivers exciting prospects for international students, from top academics and career preparation to on-campus involvement to an ideal location in southeastern Florida.
Academic and Career Preparation
Florida Atlantic connects students with academic and hands-on opportunities that increase their employment options. With affordable degree programs at the undergraduate and graduate levels, the university offers students the chance to build their CVs while studying. Each year, Florida Atlantic students participate in 6,2000+ registered internships across well-known companies including Google, Apple, General Motors (GM), and others. In special interest for international students, the university offers more than 30 bachelor’s and master’s degrees designated with a STEM Optional Practical Training (OPT) Extension.
Inclusivity and Diversity
Florida Atlantic understands the need for inclusivity, featuring more than 400 clubs and organizations for students. To carve a sense of community and belonging, Florida Atlantic has established clubs like the Indian Student Association, the Asian American Association, the Asian Student Union, FAU Indo Grooves, Global Owls, and the Global Student Success Program, to support and encourage student diversity and inclusion. The university is known to be warm to its students and make them feel at ease: more than 57% of the student body is from diverse ethnic backgrounds, and the university hosts more than 5,000 student-led events annually.
Florida Location
Warmth extends beyond the Florida Atlantic campus in Boca Raton, as the Atlantic Coast is less than 10 minutes from the university. Boca Raton features beautiful parks, beaches, and golf courses, and it is an entrepreneurial and technology hub within two hours of Fort Lauderdale and Miami. Florida maintains the fourth largest economy among the U.S. states and territories, giving plenty of opportunities for students to secure job training and professional opportunities across the state (U.S. Bureau of Economic Analysis, 2024).
Karan Lalit Vice President, of Global Student Acquisitionin North America and Regional Director South Asia, Study Group said, “Every student who dares to dream has the potential to realize their goals. As a staunch enabler of their ambitions, Study Group is committed to supporting Indian students through every step of their international academic journey as they enroll at Florida Atlantic, a university that offers many opportunities to provide students the education and exposure they deserve. Study Group remains dedicated to supporting Indian students in accessing world-class education prospects at institutions like the Florida Atlantic University, thereby paving the way for attractive global career prospects in the global higher education landscape.”
Strong Mind, Strong Performance: How TM Enhances Workplace Well-Being
New Delhi, 10th March 2025: In today’s high-pressure corporate world, Transcendental Meditation is gaining popularity as a science-backed practice proven to reduce stress and boost mental clarity, enhancing both productivity and well-being. This method was originally taught by Holiness Maharishi Mahesh Yogi in the 1950s. Since then, Fortune 100 companies and even other top Indian companies have adopted this method to improve the productivity of the workforce. But what is TM, and how does it work? By following this method for only 20 minutes in the morning and evening, the employees can undergo deep relaxation, enhanced concentration, and improved resiliency. This changes the work culture in the offices and improves the overall productivity of the workforce.
Organised by Holiness Maharishi Mahesh Yogi, TM is practiced by millions scattered all over the globe, even the top CEOs of the Fortune 100 firms. Sumitomo, General Motors, Tata, BHEL, Ericsson, IBM, Toyota, and even Indian business houses like ICICI Bank, Maruti, and Infosys have incorporated TM into their organizations through the Maharishi Corporate Development Programme (MCDP) and have seen marvelous outcomes.
The impact of Transcendental Meditation in the workplace is confirmed by Harvard, Stanford, and UCLA research studies that measured a reduction in the level of stress, enhanced decision-making, and increased overall well-being of employees. TM-practicing companies have measured a 57% boost in productivity, a 56% reduction in hospitalization rates, and a 50% reduction in doctor visits.
Aditi Shrivastava, Senior Transcendental Meditation Teacher, states, “TM is a natural, effortless technique that makes corporate cultures better. It enhances mental sharpness and stress reduction that allows a professional to work to their best while being relaxed. Corporations employing TM have more cooperation from employees, productivity, and overall peace in the corporation.”
By specially tailored corporate programs with initial workshops and further in-depth training, businesses are able to offer Transcendental Meditation to their employees. Because of this, the Maharishi Corporate Development Programme offers integrative training tailor-made for the business world. Executive managers from various businesses have come forward with success testimonials of how TM has kept them balanced, created creativity, and enhanced resilience in their high-stress professional lives.
Hearing loss in elderly
By: Dr. Rohit Udaya Prasad, Lead & Senior Consultant – ENT & Cochlear Implant Surgery, Aster RV Hospital
Hearing loss in elderly is an issue which is seen in almost every household in our country which can range from mild to severe – profound levels.
It’s generally the elephant in the room and is least expressed by the elderly and addressed by the family. Visual impairment has the immediate attention of the person who has it but hearing loss in elderly is addressed late or never. In our society hearing impaired elderly aren’t sympathized and assisted as much as you see with visually impaired people.
Hearing loss progressively leads to poor socializing skills where the elderly isolate themselves from day-to-day conversations and prefer solitude. Many a times while conversing with hearing impaired elderly we notice they smile when unable to have the clarity in a conversation or would reply differently. Day to day activities need listening spoken language and active conversations especially in the elderly as it’s one such activity which isn’t physically demanding.
This keeps them mentally engaged and helps to have a good memory with recent activities. Usually, the family of the hearing impaired find the conversations tasking and bring them for a hearing assessment. Some of the hearing impaired do visit on their own accord and get an assessment as they are more socially active and also professionally engaged.
Appropriate hearing evaluation with continuous engagement of the patient with hearing loss is needed to make them understand the nature of hearing loss and the possible solutions. Hearing solutions can range from as simple as a hearing aid to a cochlear implant surgery.
Cochlear implants in the geriatric age group is done in cases where they no more benefit with a hearing aid due to the severe/ profound nature of hearing loss. Providing the cochlear implant device via surgery to the elderly also has its challenges when they have other health issues. Optimizing the patient with a good multi-disciplinary approach prior to surgical intervention is done prior the cochlear implant surgery. Intervening at the right time without worrying about hearing assistance as a taboo is much needed in today’s society.
Dementia, depression is worsened due to hearing loss in elderly which can be tackled with simple hearing solutions at the right time.