30 January 2025, Mumbai

The city witnessed an evening of glitz, glamour, and timeless allure as the much-awaited 5th edition of the Glam Onn Calendar 2025: Gliteratti on 29th January, 2025– She’s a Timeless Tale was unveiled at the chic Leviitate Bar, Hotel Sea Princess, Mumbai. Conceptualized by Parimal Mehhta, founder of Blanckanvas Media, the event celebrated beauty, artistry, and elegance, encapsulated perfectly in this year’s calendar launch.

The launch was graced by a stellar lineup of celebrities and industry icons, including actors Mir Sarwar, Rehmat Rattan, Omkar Kapoor, Zeba Khan, Mrunal Jain, Rohit Khandelwal, Hema Sharma, Pushkar Jog, and Ritu Shivpuri. Also in attendance were renowned fashion designers Ken Ferns, Rohit Verma, and Archana Kochhar, alongside casting director Vicky Sidana, director Suzad Iqbal Khan, and Bigg Boss fame Aakash Dadlani. Adding to the glamour were Sanjay Nigam, Shivam Khajuria, Soniya Birjee, and Ritu. The stunning visuals were brought to life by Rehan Shah, Sayan Sur Roy, Kapil Chiraniya, and Kalpesh Goswami, Sarika Manganlal Dresswala, Kavita Sonchhatra among others.

Parimal Mehhta, Founder of Glam Onn Calendar, says, “Gliteratti – She’s a Timeless Tale’ is more than a theme; it is a celebration of the enduring spirit, beauty, and grace that women bring to the world. With the fifth edition of the Glam Onn Calendar, we aim to showcase not just glamour but the essence of timeless stories that resonate across generations. This calendar is a tribute to the power of women who inspire us through their journeys and achievements. Each page is a testament to the impact they have on shaping the world around us.”

The event was made possible with the support of Sonani Jewels, pioneer in lab-grown diamond jewellery, as Title Sponsor, who debuted their latest bridal collection, Celestia, adding a touch of magic was Colorbar Cosmetics, offering clean and ethical beauty, and SynbioPro Nutraceutix as Gifting Partner, introducing their premium probiotics. Other key collaborators included Carlsberg Smooth Package Drinking Water (Happiness Partner), Chivas Luxury Perfume (Experience Partner), Bright Outdoor (Hoarding Partner), Mid-Day (Print Partner), Cherag Makeovers (HMU) and Third Eye Tarot by Riddhi Mehhta (Supporting Partner).

National, January 30, 2025: Shriram General Insurance (SGIC) has launched its first-ever indemnity health insurance plan – Shri Health Suraksha Insurance, designed to cover a wide variety of treatments, including modern procedures and AYUSH treatments (Ayurveda, Yoga, Unani, Siddha, and Homeopathy), offering flexible options to meet the insured’s diverse healthcare needs. The new offering provides nationwide coverage, allowing access to cashless treatments at over 13,000 network hospitals with a range of options enabling individuals to choose a plan suitable to their needs.

Anil Aggarwal, MD & CEO, of Shriram General Insurance Company, says, “Apart from being emotionally depleting, health emergencies or conditions can drain your finances. Shri Health Suraksha offers comprehensive coverage at an affordable premium with easy-to-understand terms, safeguarding one’s finances against any untoward medical emergencies. It enables the customer to provide medical treatment to their loved ones, unhindered by any financial challenges. We have priced premiums competitively for a family floater plan. The offering aligns with our vision to allow every Indian to access comprehensive and quality medical care.”

Key features of Shri Health Suraksha Insurance:

• Coverage for a wide variety of treatments, including modern procedures and AYUSH treatments (Ayurveda, Yoga, Unani, Siddha, and Homeopathy) for greater flexibility and versatility.
• Nationwide access to cashless treatments across over 13,000 network hospitals.
• Multiple sum-insured options to suit individual needs.
• The policy is available as individual coverage or as a family cover, with coverage for children aged 3 months or above, and parents and in-laws.
• Coverage for a wide range of hospitalization costs, including room charges, ICU fees, doctor and surgeon’s fees, blood and oxygen costs, and more.
• Comprehensive coverage for long-term hospitalization, including pre and post-hospitalization expenses and ambulance costs, besides daycare procedures involving anesthesia.
• Increase in the sum insured in the of form a cumulative bonus on every claim-free year.
• Grace period of 15/30 days as per the mode of premium installment to maintain continuity benefit on a waiting period.
• Yearly policy term with the option of annual renewal.

Shriram General Insurance has been writing benefit-based health insurance products such as the Shri Criticare Policy, which provides a lump-sum payment if the policyholder is diagnosed with a specified critical illness or medical condition. In the event of a health emergency, it covers 22 critical diseases including cancer, open heart surgery, permanent paralysis of limbs, loss of speech, blindness, major head trauma, and more.

When there is required due to a medical emergency, the daily expenses often exceed the coverage provided by the health insurance policy. SGIC’s Shri Hospital Daily Cash Benefit helps address these daily cash needs during the hospitalization period.

Mumbai, 30 January 2025: VIP Industries, Asia’s largest and the world’s second-largest luggage maker, has unveiled Carlton’s new retail identity with the launch of an exclusive 872 sq. ft. store in Colaba, Mumbai. Carlton aspires to be the preferred luggage choice for discerning travelers by offering thoughtfully designed, sophisticated travel solutions that go beyond mere badge value. With a focus on craftsmanship, discernment, and intelligent design, our products reflect the spirit of modern travelers. Aligned with this philosophy, Carlton’s new retail identity marks a significant step in strengthening its premium positioning.

The new Carlton store in Colaba sets the foundation for its future retail journey, offering a refined, immersive space that reflects its evolving premium identity. Thoughtfully designed to enhance engagement, it blends sophisticated aesthetics with seamless product discovery for a truly elevated shopping experience.

As part of its aggressive expansion strategy, VIP Industries is investing massively to strengthen Carlton’s presence in key markets across India. The company plans to open 25 exclusive Carlton stores over the next six months, further solidifying the brand’s position in the premium luggage segment.

Speaking on the occasion, Ms. Neetu Kashiramka, Managing Director of VIP Industries, said, “The launch of Carlton’s exclusive store in Colaba marks a pivotal step in strengthening our brand’s premium presence. This store embodies the new retail identity we envision for Carlton, offering a seamless blend of innovation, luxury, and customer-centricity. More than just a retail space, it is a gateway to a rich and immersive shopping experience. With this expansion, we aim to establish Carlton as the preferred choice for discerning travelers, offering a refined retail experience that blends sophistication with functionality in the premium luggage space.”

Carlton has been witnessing a strong growth momentum, with 11.4% growth in Q3FY25 over Q3FY24, reaffirming its market performance. The launch of this flagship store is a testament to VIP Industries’ commitment to enhancing the retail experience and catering to the evolving needs of premium consumers.

Modern home lifts are no longer just functional utilities; they’ve evolved into integral components of contemporary architecture. With advancements in surface customization, today’s home lifts from companies like Nibav Lifts offer superior finishes such as hydro-dipped textures, leather wrapping, and carbon fiber coatings. These innovative technologies elevate lifts from purely functional devices to design elements that add value and sophistication to your home. Here’s why:

1. Precision-engineered customizable Surface Finishes
   Modern lifts employ technologies like powder coating and hydro-dipping to achieve seamless application of patterns such as wood grain or metallic effects. These finishes are precision-engineered for durability, ensuring they maintain their aesthetic appeal while resisting wear and fading. The ability to tailor surfaces to match other interior elements ensures a cohesive aesthetic while meeting rigorous engineering standards.
2.  Enhanced Durability and Longevity
   Home lifts today are designed to withstand demanding conditions while retaining their finish quality. Advanced materials and processes, like UV-resistant coatings and wear-resistant surfaces, ensure that the lift remains functional and visually appealing over the long term.
3.  Blending Functionality with Design
   A high-quality home lift doesn’t compromise on either functionality or aesthetics. Smooth, silent operations paired with customizable finishes ensure that lifts integrate seamlessly into residential layouts. They enhance accessibility while maintaining a sophisticated, high-performance appearance.
4.  Architectural Impact
   With the ability to incorporate advanced surface finishes, a home lift becomes a striking architectural feature. Whether placed in a central living area or an entryway, its design can complement or elevate the overall interior theme, making it a standout element in the home.
5.  Staying Ahead with Modern Lighting in Home Lifts
   Investing in a home lift equipped with advanced LED lighting options ensures your space remains stylish and adaptable to future design trends. LED lighting not only enhances the aesthetic appeal but also provides functional benefits like energy efficiency and customizable ambiance. Modern lifts now offer a range of LED color options, allowing homeowners to personalize the lighting to match changing interior aesthetics or set a specific mood. These lights can be adjusted to complement seasonal decor, special occasions, or even specific times of the day, adding a dynamic touch to your living space.

Conclusion
Home lifts are no longer confined to basic functionality; they are now key contributors to modern interior design. Technologies such as hydro-dipping, leather wrapping, and carbon fiber finishing offer homeowners the opportunity to combine practicality with cutting-edge style. By investing in a home lift that incorporates these advanced finishes, you enhance both the usability and visual appeal of your home, creating a solution that is as durable as it is elegant.

Mumbai, January 30th, 2025: Scaler, a soonicorn education provider in India, commits to tackling the pressing AI talent gap in the country by empowering over 3,000 aspiring professionals through its Artificial Intelligence & Machine Learning (AIML) upskilling program, aiming for completion by 2027. This initiative addresses the urgent demand for skilled AI professionals as industry reports indicate a significant shortage of qualified talent, which could hinder India’s growth in the global tech landscape.

The gap between the demand for AI-skilled professionals and the available talent pool is stark, with estimates suggesting that less than 2,000 senior engineers possess the required expertise in this field, and studies indicate that only 2.5% of Indian engineers have substantial AI expertise. This mismatch threatens to slow India’s progress in the global AI landscape, particularly in key roles such as machine learning engineers, NLP specialists, and data scientists. The need for senior-level engineers with deep AI expertise is especially critical, as their absence hinders the successful execution of complex projects.

Scaler’s AIML program seeks to bridge this gap by addressing the advanced skill needs of mid-level and senior professionals, ensuring they can handle the complexities of AI-driven roles. The curriculum, curated with inputs from leading tech companies, focuses on advanced topics such as Generative AI, MLOps, and Reinforcement Learning. By equipping learners with skills tailored to industry demands, the program helps address the lack of practical AI expertise, enabling graduates to tackle real-world challenges and drive innovation in emerging technologies confidently.

Additionally, Scaler’s partnerships with companies like Clario, Consuma.ai, Aganitha AI, and Researchify.io expose learners to real-world problems, bridging the gap between academic theory and business needs. These collaborations enable participants to develop solutions that address critical industry challenges, fostering readiness for high-impact roles.

The program’s comprehensive, hands-on approach includes over 50 projects, with 40+ tackled during live classes and the remainder as assignments. This ensures participants gain practical expertise and confidence, directly addressing the industry’s call for professionals with applied experience. Learners are also supported by personalised mentorship from seasoned AI specialists, including former engineers and scientists from Google, Microsoft, and Amazon. This mentorship is pivotal in addressing the shortage of senior-level expertise empowering learners to navigate complex challenges effectively.

Scaler aims to bridge this gap by providing practical training Through the AIML program that aligns with the needs of the industry, ensuring that graduates are well-prepared for roles such as Generative AI Specialist, NLP Engineer, and MLOps Engineer.

Through this program, Scaler aims to create discerning cohorts of passionate AIML enthusiasts, ensuring a focused learning environment. The program fosters collaboration and peer-driven problem-solving by admitting top talent from diverse technical backgrounds. Graduates are expected to secure roles such as AI/ML Engineer, Research Scientist, and Generative AI Specialist, with Scaler providing placement assistance to support career growth.

Commenting on the launch, Abhimanyu Saxena, Co-founder of Scaler and InterviewBit, said: “Our mission has always been to bridge the gap between academic learning and industry requirements. Developments in the AI and ML sectors are happening at breakneck speeds, such as the newest chatbot created by Deepseek. These developments can potentially remove the existing barriers for firms across diverse industries to work with AI, enabling many relevant employment opportunities in the sector. With the AIML program, we aim to create a new generation of skilled AI professionals ready to tackle tomorrow’s challenges. The program focuses on real-world applications and practical learning, empowering learners to make meaningful contributions to the tech industry.”

Scaler’s programs have consistently aimed to redefine tech education by bridging the theoretical knowledge and practical application gap. With the launch of the AIML program, Scaler continues its tradition of offering education that empowers learners to excel in emerging tech domains.

The global baby care market has witnessed significant growth, with projections indicating that India’s Baby Care Product Market will reach USD 24.27 billion by 2027, expanding at a CAGR of 14.35%. A key factor driving this surge is the increasing disposable income of middle and upper-middle-class families, alongside the changing priorities of millennial and Gen Z parents. Today, parents are not just looking for functionality—they are seeking products that offer premium quality, and sustainability, and reflect their ethical values.

This demand for premium baby products is reflected in the rise of brands that combine luxury with eco-conscious craftsmanship. The Baby Trunk, a leading luxury baby essentials brand, is setting a benchmark in this sector by offering sustainable, handcrafted, and organic products. The Baby Trunk’s latest product lineup includes:

Dreamland Reversible Quilts: Designed for children aged 5 and above, these quilts are hand-painted on GOTS-certified organic Egyptian cotton, offering a blend of comfort and imaginative design.

Mascot Collection: A charming range of plush companions crafted from natural materials, offering comfort and joy while promoting sustainability.

Plush Co-Ord Sets: Made from breathable, natural fabrics, these velour sets keep babies warm and stylish, with playful prints that resonate with modern parenting.

The Baby Trunk is not just meeting market demand but also addressing the rising consumer concern for the environment. Their products are free from harmful chemicals and made using sustainable practices, contributing to a healthier world for future generations. By prioritizing eco-conscious materials, fair trade craftsmanship, and minimalistic packaging, The Baby Trunk is aligning with the growing consumer preference for responsible luxury.

With India’s upper-middle class expected to make up more than 50% of overall consumption by 2030, the luxury baby product market is set for further expansion. Brands like The Baby Trunk are well-positioned to cater to this underserved segment, offering families a combination of style, comfort, and sustainability.

We would be delighted to discuss how The Baby Trunk is contributing to this booming market and the rising demand for luxurious, eco-friendly baby products. Please let us know if you’d like to explore this growing sector and the exciting opportunities it holds for both brands and consumers.

Bengaluru – January 30, 2025: Flipkart, India’s homegrown e-commerce marketplace, has announced the launch of a credit card bill payments feature on Flipkart Pay, further strengthening its position as a one-stop solution for all payment needs. The newly introduced category aims to enable convenient payments for millions of Flipkart customers while driving growth for the Recharges and Bill Payments category on Flipkart Pay via Bharat Bill Payment Service (BBPS).

Credit card bill payments have emerged as a key category on BBPS, ranking as the fifth-largest in terms of transaction count. The share of credit card bill payments in transaction value reached 62% of all BBPS payments after the RBI mandate to route credit card bills through Bharat Connect in July. By integrating credit card bill payments into the Recharges and Bill Payments platform, Flipkart continues to ease access to payment solutions tailored to evolving customer needs.

Commenting on the launch, Gaurav Arora, Vice President, Payments and SuperCoin at Flipkart, said, “At Flipkart, we are constantly innovating to create a holistic and seamless payment ecosystem for our customers. The addition of credit card bill payments on our Recharges and Bill Payments platform reflects our commitment to becoming the preferred one-stop solution for all payment needs. With this launch, we aim to simplify bill payments for millions of users and support the rapid growth of this vital category on BBPS.”

Flipkart launched its Recharges and Bill Payment Services in 2023 under the program ‘Bharat Connect,’ where it is registered as an Agent Institution under Bharat Bill Payment Services (BBPS) to provide online bill payment services to end users. The Recharges and Bill Payments platform supports nine bill payment categories, including mobile prepaid, mobile postpaid, electricity, broadband postpaid, landline postpaid, Fastag, DTH, LPG cylinder, and gas. With its growing range of payment options, Recharges and Bill Payments aims to streamline financial transactions directly on the Flipkart app.

BENGALURU, INDIA – January 30, 2025 – Samsung, India’s largest consumer electronics brand, today announced that customers can pre-order its latest Galaxy S25 Ultra, Galaxy S25+, and Galaxy S25 smartphones that set a new standard as a true AI companion with Samsung’s most natural and context-aware mobile experiences ever created.

Galaxy S25 series represents the first step in Samsung’s vision to change the way users interact at every touchpoint by seamlessly integrating AI agents and multimodal capabilities. A first-of-its-kind customized Snapdragon® 8 Elite Mobile Platform for Galaxy chipset delivers greater on-device processing power for Galaxy AI and superior camera range and control with Galaxy’s next-gen ProVisual Engine.

“Samsung unveiled the era of mobile AI with the launch of Galaxy AI last year. We are now opening the next chapter of Galaxy Al with the Galaxy S25 series, your true AI companion. Galaxy S25 series brings you the most context-aware, personalized AI yet so that you can receive tailored, actionable insights with personal privacy. I am happy to share that the new Galaxy S25 series will be manufactured at our Noida factory,” said JB Park, President and CEO, of Samsung Southwest Asia.

Galaxy S25 series is the first smartphone series that comes with One UI 7, Samsung’s AI-first platform that is designed to provide the most intuitive controls, enabling AI-powered personalized mobile experiences. AI agents with multimodal capabilities enable the Galaxy S25 series to interpret text, speech, images, and videos for interactions that feel natural. With the Galaxy S25 series, you can also perform actionable searches with context-aware suggestions for the next steps. Plus, it is frictionless to switch between apps for quick follow-up actions, like sharing a GIF or saving event details. These smartphones also represent a breakthrough in natural language understanding, making everyday interactions easier. Simply ask and intuitively find a specific photo in Samsung Gallery or adjust the size of display fonts in settings.

Just press and hold the side button to activate Gemini and perform seamless interaction across Samsung and Google apps, plus third-party apps such as Spotify. For example, find your favorite sports team’s season schedule and add it to Samsung Calendar – with a single command.

The Galaxy S25 series brings a range of upgrades to Galaxy AI’s popular tools for communication, productivity, and creativity. Google’s Circle to Search now quickly recognizes phone numbers, emails, and URLs on your screen. Your calls are organized with a Call Transcript and summary. With Writing Assist, you can summarize content or automatically format notes. Drawing Assist unlocks fresh ways to bring ideas to life through combinations of sketches, text, or image prompts.

The 

Galaxy S25 series comes with a Personal Data Engine for personalized AI features by safely analyzing your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. These insights enable tailored experiences such as searching for an old photo in the Gallery using natural language or being guided through the day with Now Brief, which proactively offers suggestions accessible via Now Bar8 on the lock screen.

All personalized data is kept private and secured by Knox Vault. Galaxy S25 also introduces post-quantum cryptography, safeguarding personal data against emerging threats that could increase as quantum computing evolves.

Galaxy S25 Series is the Most Powerful Galaxy

Galaxy S25 series is powered by the Snapdragon® 8 Elite for Galaxy – the most powerful processor ever on Galaxy S series, delivering a performance boost of 40% in NPU, 37% in CPU and 30% in GPU compared to the previous generation. ProScaler helps to achieve a 40% improvement in display image scaling quality, while incorporating custom technology with Samsung’s mobile Digital Natural Image engine (mDNIe) embedded within the processor using Galaxy IP to enable greater display power efficiency. The Vulkan Engine and improved Ray Tracing makes for smoother and more realistic mobile gaming.

All intense device usage and AI processing run smoothly thanks to changed heat dissipation structure with a 40% larger vapor chamber and a tailored thermal interface material (TIM) that delivers extra improvement in thermal efficiency.

Galaxy S25 Series Unleashes Truly Pro Creation

Galaxy S25 series delivers ultra-detailed shots at every range with high resolution sensors and ProVisual Engine, setting a new standard for mobile photography. With a new 50MP ultrawide camera sensor upgraded from the previous 12MP, Galaxy S25 Ultra provides exceptional clarity and vibrancy. 10-bit HDR recording is now applied by default, offering four times richer colour expression compared to 8-bit. These smartphones can thus capture details in any lighting conditions. Plus, low-light videos have never been clearer than with Galaxy S25 series.

Galaxy S25 Series comes with Audio Eraser to remove unwanted noise in videos. For a DSLR-like experience on mobile, these phones provide depth-of-field control with Virtual Aperture, integrated in to the popular Expert RAW. Galaxy S25 series also elevates cinematic creativity with Galaxy Log, enabling precise colour grading options for more professional video production.

Portrait Studio has also been enhanced, allowing users to create personalized avatars with more true-to-life facial expressions. Filters introduces new analog-style filters, delivering film-like aesthetic for their photos and videos.

Durable Design

Galaxy S25 Ultra is the slimmest, lightest and most durable Galaxy S series yet. It features durable titanium and the new Corning® Gorilla® Armor 2. Every external component of Galaxy S25+ and S25 now includes at least one recycled material, as their metal frame incorporates recycled armor aluminum for the first time. Combined with seven generations of OS upgrades and seven years of security updates, Galaxy S25 series ensures a reliable and optimized performance over a longer lifespan.

Gurugram, 30th January 2025: SAMHI Hotels Limited (BSE: 543984) (NSE: SAMHI) a prominent branded hotel ownership and asset management platform in India, announced its unaudited Standalone and Consolidated results for the quarter and nine month ended 31st December 2024.

Commenting on the performance, Mr. Ashish Jakhanwala, Chairman & Managing Director, SAMHI Hotels Ltd. said,

“We are pleased with the results for Q3 & 9M FY25. During the quarter we maintained healthy revenue growth. EBITDA growth was strong given successful ACIC integration and strong operating leverage.

Our core markets remain resilient. For Q3 & 9M FY25, occupancy stood at 72% and 74% respectively, reflecting strong demand for our assets.

I am also pleased to announce the reopening of Caspia Pro in Greater Noida as Holiday Inn Express with 133 rooms in December 2024. Our growth projects are on track with Holiday Inn Express in Kolkata and new rooms in Bengaluru under pre-opening stage.

We are also making good progress on two latest acquisitions. The concept development for our proposed new block of 220 rooms in Whitefield, Bengaluru, under “Westin” brand by Marriott and for conversion of an existing building into a “W” brand hotel in Hitec city, Hyderabad, are at advanced stages of finalization.

Once we complete the on-going initiatives, we would have almost doubled our Upper Upscale & Upscale inventory, which will have a substantial impact on our business.”

Based on same-store, i.e., excludes the ACIC Portfolio acquired in August 2023, Trinity acquired in Oct’24, Holiday Inn Express Greater Noida (renovated and reopened in December 2024), and Caspia Delhi (under renovation starting Jan’25) Includes one-time noncash impact of INR 65 Mn on account of refinancing a term-loan, which would result in annual interest savings of ~INR 160 Mn

• RevPAR at INR 5,088 up 15.1% on a YoY basis demonstrate strong business demand across key markets with established larger base of demand and continued growth in commercial activities across key markets driving RevPAR growth.
• Occupancy stood at 72% for Q3FY25.
• Asset Income and Asset EBITDA grew YoY by 10.1% and 12.6% respectively. Same store growth & positive impact of ACIC acquisition led to strong growth in Asset Income and EBITDA.
• The Finance Cost decreased to 9.4% as of December 31, 2024, compared to 9.5% as of September 30, 2024.
• PAT of INR 228 Mn including INR 65 Mn impact of a non-cash refinancing expense. The refinancing results in an annualized saving of INR 160 Mn in interest expense.

In INR Mn	Q3FY251	Q3FY24	YoY%	9MFY25	9MFY24	YoY%
Asset Income	2,964	2,692	10.1%	8,138	6,817	19.4%
Asset EBITDA	1,220	1,084	12.6%	3,207	2,614	22.7%
Asset EBITDA %	41.2%	40.3%		39.4%	38.3%
Net Corporate G&A	-44	-65		-80	-206
Consolidated EBITDA	1,177	1,019	15.5%	3,137	2,408	30.3%
(pre-ESOP & one-time expenses)
ESOP & One-Time Expenses	-44	-115		-133	-491
Consolidated EBITDA	1,132	904	25.2%	2,994	1,917	56.2%
(Reported)
PAT	2282	-744		396	-2,459

Mumbai, January 30, 2025: Puravankara Limited (NSE: PURVA | BSE: 532891), one of India’s most trusted and admired real estate developers, announced the launch of its newest landmark project – Purva Atmosphere in Keshav Nagar, Pune. Spread across 10 acres with 70% open spaces, this development seamlessly blends sustainable design with modern amenities, offering a truly unique lifestyle experience.

Purva Atmosphere features two 30-story towers offering 240 units of 2 BHKs and 180 units of spacious 3 BHK apartments. Designed to ensure ample natural light, ventilation, and Vastu compliance, these residences offer the perfect blend of comfort and functionality.

Purva Atmosphere is thoughtfully designed with sustainability at its core. As an Indian Green Building Council (IGBC) compliant project, it features unique landscaping inspired by Bali’s iconic terraces, blending nature with modern living. With large lush green spaces spread across the ground and podium levels, the project is designed to prioritise the well-being of its residents. At the heart of the project lies a one-acre central podium landscape area with a clubhouse and swimming pool.

Commenting on the launch, Rajat Rastogi, CEO- West & Commercial Assets, Puravankara Limited, said, “Pune continues to be a key focus area in our strategic expansion plans, and Purva Atmosphere marks a significant milestone in our journey. With thoughtfully designed low-density homes offering only 150 flats per acre, the project ensures ample space and privacy, making it a perfect setting for comfortable, sustainable living. It represents our unwavering commitment to creating a sustainable world for people to live their dreams. Every aspect, from the expansive green spaces to the carefully curated amenities, reflects our dedication to providing a lifestyle that goes beyond just four walls.”

Providing over fifty thoughtfully curated lifestyle amenities, including yoga pods, sensory gardens, an oxygenated gym, and a sprawling 30,000 sq. ft. clubhouse, Purva Atmosphere caters to contemporary urban dwellers’ physical, emotional, and social needs. The project will also feature hi-street retail and co-working spaces.

The project’s strategic location near the proposed Kharadi Bridge ensures seamless connectivity to Magarpatta, Hadapsar, Kalyani Nagar, and other major IT hubs.

“Nestled in the heart of Keshav Nagar, the project’s strategic location—close to Kharadi and Magarpatta IT parks—combined with its world-class amenities and sustainable design, positions it as a standout offering in Pune’s real estate market. We believe this development will redefine luxury and community living,” said Rastogi.