Gargi by PNGS Launches Kids Jewellery Collection

Pune,20/01/2025: Gargi by P N Gadgil & Sons (PNGS), a distinguished name in the fashion jewellery realm, has launched its first-ever Kids Collection. Featuring whimsical pieces such as the Coloured Paw Finger Ring, Dual Heart Necklace, Rapid Unicorn Finger Ring, Orange Fish Finger Ring, Moonshine Finger Ring, and Cloudy Rainbow Finger Ring, this collection promises to add sparkle and joy to little ones’ everyday moments.

This launch reaffirms Gargi’s vision of being a jewellery brand that caters to everyone. By extending its offerings to children, Gargi underscores the growing trend of kids becoming a focal point in fashion, proving that age is no barrier to style. The new collection, crafted with 92.5% certified sterling silver, ensures both quality and safety for young wearers. Each piece is designed with rounded edges and secure fastenings to prevent any potential harm, reflecting our commitment to the well-being of our young customers.

The expansion follows a milestone year for Gargi by PNGS. With a market capitalization now exceeding ₹1,500 crore, the brand continues to cement its position as a leader in the fashion jewellery space. This growth, fuelled by a robust product lineup and customer trust, highlights Gargi’s ability to stay ahead of trends while staying true to its heritage of craftsmanship, giving our customers confidence in their choices.

Speaking about this, Aditya Modak, co-founder of Gargi by P N Gadgil & Sons, said, “The Kids Collection is a testament to our belief that jewellery is for everyone—no matter their age. Each piece is thoughtfully designed to capture the joy and wonder of childhood while ensuring the highest standards of quality and care.”
With this latest addition, Gargi now offers a diverse range of jewellery for every member of the family, living up to its promise of being a brand for all. Whether it’s festive celebrations or everyday wear, Gargi ensures everyone, regardless of age, can shine in their unique way.

Since its inception, Gargi by PNGS has been redefining the fashion jewellery market with innovative designs that cater to modern style preferences while honouring traditional craftsmanship. We are also committed to sustainability, using recycled materials in our packaging and implementing eco-friendly practices in our production processes. With a growing presence across Maharashtra and now Delhi, the franchise model plays a major role in the brand’s expansion strategy. Supported by the legacy of P N Gadgil & Sons, a company with an annual turnover exceeding INR 8,500 crore, Gargi is well on its way to achieving its ambitious goal of a 100-crore revenue target by March 2025.

Introducing the All-New BMW R 1300 GS Adventure in India: Built for the Bold

20 January 2025: 

Mr. Vikram Pawah, President and CEO, BMW Group India said, “The all-new BMW R 1300 GS Adventure is the new benchmark in the world of large adventure motorcycles. The new Adventure GS is the insurmountable rock in the portfolio of the biggest travel enduros. For more than two decades, the big BMW GS Adventure with flat twin boxer engine has been synonymous with long-distance motorcycle journeys. It has been equipped with a wide range of standard equipment, is highly individualized and invites you to enjoy a limitless motorcycle experience. The all-new BMW R 1300 GS Adventure, the legend, is already the statement for absolute adventure – it is rock solid.”

The introductory ex-showroom price of the all-new BMW R 1300 GS Adventure starts from:

Additionally, three option Styles are also available for individualization – Triple Black, Style GS Trophy and 719 Karakorum.

Prices prevailing at the time of invoicing will be applicable. Delivery will be made ex-showroom. Ex-showroom price (inclusive of GST and compensation cess) as applicable but excludes Road Tax, RTO statutory taxes/fees, other local tax/cess levies and insurance. Prices and options are subject to change without prior notice. For further information, please contact your local authorized BMW Motorrad Dealer.

The all-new BMW R 1300 GS Adventure is available in the following color schemes – Basic variant is available in Racing Red paintwork, Optional Styles – Triple Black is available in Blackstorm metallic paintwork, GS Trophy is available in the Racing Blue metallic paintwork and the 719 Karakorum is available in the Aurelius Green matt metallic paintwork.

To enable customers to own BMW Motorrad motorcycles of their choice, BMW India Financial Services offers flexible and hassle-free finance solutions. What’s more, it goes beyond just motorcycles – with accessories financing, ensuring that you’re fully equipped for all your riding experiences. For complete peace of mind, all BMW Motorrad bikes come with a standard warranty for ‘three years, unlimited kilometers’, with an option to extend the warranty to fourth and fifth year. Road-Side Assistance, a 24×7 365 days package further ensures prompt services in case of breakdown and towing situations.

The all-new BMW R 1300 GS Adventure
The all-new BMW R 1300 GS Adventure comes with a completely new design that sets it apart from its sister model, the R 1300 GS. The design with the new flyline follows the idea of demonstrating extreme robustness and versatility right from the start, without adding unnecessary complexity, but instead, intelligently combining materiality and functionality. A key component of the outer skin in the central bodywork area is the 30-liter aluminium fuel tank, which is largely uncovered. High-quality highlights include recessed BMW emblems and embossed GS lettering on both sides, while two visible welding seams in the seat area demonstrate the technology and manufacturing precision. The sheer width of the tank inspires confidence and provides effective frontal weather protection. Functional, narrow side surfaces integrate the rider perfectly and offer the best possible ergonomic conditions even off-road.

Effective wind and weather protection is provided by the large adjustable windshield in combination with two large transparent wind deflectors (cockpit panels), making for a uniquely quiet and comfortable ride, even on long journeys. The optional electric windshield adjustment allows the windshield to be adjusted to the rider’s personal preference with millimetre precision from comfort of the handlebars. The standard hand protectors with extensions and integrated turning indicators provide maximum protection. Rubberised tank trays to the left and right of the upper tank covers provide non-slip, secure storage.

The all-new BMW R 1300 GS Adventure offers a very attractive full LED headlamp with a novel, distinctive light icon as standard. The light unit consists of one LED unit for low and high beam along with four additional LED units for the daytime running light and the side light. The new R 1300 GS Adventure also features two extra-flat auxiliary headlamps with LED technology that blend harmoniously into the bodywork. This combination illuminates the road with unprecedented clarity, thereby ensuring even better perception in traffic. With the standard ‘Headlight Pro’, beam of the matrix full LED headlamp turns into the bend according to the lean angle.

In basic version, the all-new BMW R 1300 GS Adventure leaves no doubt about its purpose. Finished in solid Racing Red, it has an athletic, well-trained look that invites you to embark on dedicated motorcycling adventures. The silver-coloured tank and the black and red seats for rider and passenger provide a striking contrast. This colour scheme is harmoniously complemented by black handlebars, black rims and red hand protector extensions.

The Triple Black style of the all-new R 1300 GS Adventure shows its elegant side. Accents in perfectly coordinated shades of black and aluminium fuel tank finished in high-quality Tinted Clear Coat are the hallmarks of this exceptional character. The appearance of muted, elegant surfaces makes the world-tourer enduro an eye-catcher. The standard engine protector is black with silver inserts. Black handlebars, black wheel rims and grey hand protector extensions are the traditional Triple Black colours, as well as the large aluminium radiator cowls with holders for the radiator cowl bags. This model also features two black/grey comfort seats with seat heating, a luggage holder and adjustable windshield with wind deflectors.

The GS Trophy style is focused on off-road capability and features a sporty colour scheme. Racing Blue metallic paintwork is complemented by eye-catching solid Light White and solid Racing Red stripes. Textured powder-coated parts in Avus black metallic matt create exciting contrasts with the aluminium parts. The red and black rider’s seat on this model variant creates the effect of a continuous bench seat with the sporty, two-tone passenger seat and matches the red protector extensions. Black insert in the stainless steel engine protector creates an attractive interplay of colours with Gold cross-spoke wheels. Black grilles in front of the radiators and auxiliary headlamps provide effective stone guard protection. The sport windshield and sport grab handles for the passenger further emphasise GS Trophy’s sporty character. Large radiator cowls with mounts for radiator cowl bags and aluminium tank trays also form robust docking elements for exploring the world.

Option 719 Karakorum style is finished in an exclusive Aurelius Green metallic matt colour, giving it a decidedly elegant look. Gold-coloured lines and shadow milled parts package complete the high-quality appearance, as does the ‘Opt. 719’ badge on the tank cover. The gold anodised rims and handlebars are particularly eye-catching. The standard engine protector is coated black with silver-coloured inserts and hand protector extensions are grey. In addition to the small aluminium radiator cowls and protective grille on auxiliary headlights, this style also includes two comfort seats in black with seat heating, a luggage rack and adjustable windshield.

The legendary twin-cylinder boxer engine is once again at the heart of the all- new R 1300 GS Adventure. It features the most powerful BMW boxer engine ever to be produced in series. The new design, first introduced on the R 1300 GS, is much more compact than its predecessor, thanks to a transmission located under the engine and a new arrangement of camshaft drive. It generates 107 kW (145 hp) from 1,300 cc at 7,750 rpm. Maximum torque is 149 Nm at 6,500 rpm.

At the center of the new suspension is the sheet metal shell main frame made of steel, which in addition to being significantly optimised in terms of installation space also offers higher levels of stiffness. The all-new BMW R 1300 GS Adventure now has an aluminium lattice tube rear frame. The EVO Telelever front wheel guide with flex element and the revised EVO Paralever rear wheel guide also provide greater steering precision and riding stability. With the Automated Shift Assistant (ASA), available as an option only with GS Trophy & Option 719 variant, riders will enjoy the absolute convenience of automated clutch operation which makes riding even more enjoyable.

The all-new BMW R 1300 GS Adventure has four riding modes to suit individual rider preferences. The ‘Rain’ and ‘Road’ riding modes allow riding characteristics to be adapted to most road conditions. The ‘Eco’ riding mode also makes it possible to use the innovative BMW ShiftCam technology primarily in such a way that the maximum range can be achieved with a single tank of fuel. The riding mode ‘Enduro’ enables an enhanced riding experience off the beaten track with a specific set-up for off-road use. The all-new BMW R 1300 GS Adventure now comes with standard Dynamic Suspension Adjustment (DSA), Shift Assistant Pro, Riding Modes Pro, sport brake as a part of the Dynamic Package. Riding Modes Pro comprises of three additional riding modes ‘Dynamic’, ‘Dynamic Pro’ and ‘Enduro Pro’.

Engine drag torque control (MSR) is also available as standard, that can be used to safely avoid unstable riding conditions that can occur during coasting or downshifting due to excessive brake slip at the rear wheel. Hill start control (HSC) Pro is fitted as standard and enables convenient hill starts, even when carrying two people and luggage. The motorcycle comes as standard with a twin disc brake featuring two newly developed, radially mounted four-piston fixed calipers at the front and a single disc brake with two-piston floating calliper at the rear in conjunction with BMW Motorrad Full Integral ABS Pro. The standard Dynamic Brake Control (DBC) offers increased safety when braking, also in difficult situations, by preventing unintentional throttle application.

The all-new BMW R 1300 GS Adventure has the equipment feature Connectivity as standard, including a 6.5-inch full-colour TFT screen. In conjunction with the standard BMW Motorrad Multi-Controller with integrated operation, it gives the rider fast access to vehicle and connectivity functions. Standard Comfort package features centre stand, adjustable windscreen including high windshield high, cockpit trim and wind deflector, passenger kit including comfort passenger seat, comfort passenger rest and luggage carrier. Touring package includes central locking, preparation for navigation, chrome-plated manifold, left and right case holder, hand protector extension and the topcase holder.

Comfort features include keyless ride, heated grips, smartphone charging compartment with integrated USB socket and additional 12 V on-board power socket as standard. Other standard list of features include hand protectors with integrated turn indicators, M Lightweight battery and Dynamic Cruise Control (DCC) with brake function.

The all-new BMW R 1300 GS Adventure with Option 719 features the new Riding Assistant for safe and convenient motorcycling. Active Cruise Control (ACC) with integrated distance control can be used to set the desired riding speed as well as the distance to the vehicle in front. Front Collision Warning (FCW) with brake intervention is designed to prevent collisions and help reduce the severity of accidents, while Lane Change Warning monitors the lanes to the left and right and can help ensure a safe lane change while supporting use of the rear mirror.

A comprehensive range of original BMW Motorcycle accessories and gears is available for further individualization of the all-new BMW R 1300 GS Adventure.

Disney+ Hotstar to Launch Sweet Dreams

Mumbai, January 20, 2025: With the season of love just around the corner Disney+ Hotstar has released a beautiful and indelible love story titled Sweet Dreams. Starring the gorgeous Mithila Palkar and the versatile Amol Parashar in the lead roles, the trailer has been receiving rave reviews from viewers. Director Victor Mukherjee ticks all the boxes to come up with a story that perfectly aligns and captures the essence of today’s millennial love. While not giving away much, the trailer takes us through the journey of our protagonist Kenny and Dia who define serendipity in today’s time.

At its core, Sweet Dreams follows Kenny, a 29-year-old recycling artist trying to move on from a painful breakup, and Dia, an aspiring songwriter juggling an uncertain career while navigating her current relationship. Their lives take an extraordinary turn when a viral meme bridges their dreams, leaving them questioning the fine line between reality and imagination. Directed by Victor Mukherjee, the story captures the delicate nuances of modern relationships, millennial aspirations and poses a strong question – How far will you go to chase your dreams? Or will you choose reality; joh itni bhi buri nahi hoti!

Director Victor Mukherjee said, “Sweet Dreams is more than just a love story. It’s a journey into the subconscious, exploring the millennial desire to chase the extraordinary while often missing the beauty of the present. With the film, I wanted to give audiences a taste of the magnificent yet grounded tone of the film. I’m thrilled with how Mithila and Amol brought Kenny and Dia to life with such authenticity and heart and hope the audiences enjoy it.

Mithila Palkar who essays the character of Dia expressed, “Dia’s story is one that many of us will relate to because she is confused, ambitious, and yearning for something beyond. The dreams she shares with Kenny aren’t just about romance; they’re about understanding what truly matters. Shooting this film felt like an emotional journey, and I hope the trailer gives viewers a glimpse of the magic we’ve tried to create. This couldn’t have been possible without the vision of Victor sir and an amazing co-star like Anmol. With a platform like Disney+ Hotstar having our back, we hope we are able to conquer horizons and travel leaps and bounds with the help of our film”

Amol Parashar who brings to life Kenny added, “Kenny is a character who’s stuck between his past and the possibility of poignant connection. Playing him was an intense yet fulfilling experience. The trailer reflects how Sweet Dreams beautifully combines realism with the fantastical elements. I am glad I got to perform such a dynamic character where I could draw parallels with my life personally and doing this alongside a talented co-star Mithila Palkar. I can’t wait for the audience to dive into this dreamy world with us only on Disney+ Hotstar!”

Produced by Jio Studios & Mango People Media, starring – Mithila Palkar, Amol Parashar, Meiyang Chang, Sauraseni Maitra, Sweet Dreams is produced by Jyoti Deshpande, Neha Anand, Pranjal Khandhiya.

Battrixx is Now GEON: Innovating Sustainable Green Energy for the Future

Hyderabad, January 20, 2025: Battrixx, the future technologies division of Kabra Extrusiontechnik Ltd is now Geon. A pioneer in green energy solutions, this strategic transformation to GEON, marks a significant evolution in its mission to empower lives by providing trusted and affordable clean energy, paving the way for a sustainable future for all. The brand unveil was showcased at the GEON booth at the Bharat Mobility Expo held in New Delhi as part of Bharat Mobility 2025. This transformation reflects the company’s expanded vision of connecting lives through intelligent green energy solutions.

Green Energy On reflects our expansive vision for the future of green energy—powering everything from factories to homes. It represents our broader product portfolio, encompassing EV batteries, energy storage systems, and advanced electronics and software to support the entire ecosystem. This reimagined identity marks a significant step forward in our journey to becoming a global leader in clean, innovative energy solutions.

As per a recent report by World Economic Forum, India is expected to invest more than $35 billion annually across advanced energy solutions by 2030 (excluding any solar or wind investment). Investment in battery storage alone must reach $9-10 billion annually. At the heart of GEON’s offerings are the advanced EV solutions, featuring state-of-the-art battery packs engineered for diverse vehicles, from two-wheelers to commercial vehicles, incorporating proprietary cell technology and advanced thermal management systems.

Through integrated battery management systems with AI-powered analytics, GEON enables real-time monitoring and predictive maintenance, setting new standards for efficiency and reliability. At the core of GEON’s offerings, our energy storage systems provide scalable solutions tailored for diverse applications, from residential to industrial, including telecom and grid infrastructure, bolstering India’s rapidly expanding renewable energy ecosystem.

“The transition from Battrixx to GEON represents our bold vision for the future of energy solutions,” said Mr. Anand Kabra, Vice Chairman and Managing Director, GEON. “This evolution goes beyond a name change – it embodies our commitment towards innovative manufacturing and intelligent green energy solutions that will power a sustainable greener tomorrow.”

GEON’s commitment to manufacturing excellence is reflected in its ambitious investment plans. The company has allocated INR 300 Cr towards expanding its domestic manufacturing capabilities, including a new state-of-the-art facility in Chakan, Pune. With the installation of this facility, GEON has successfully doubled its manufacturing capacity, reinforcing its position as a leader in the industry. A significant portion of this investment is dedicated to R&D, focusing on next-generation battery technology and smart energy management systems.

GEON will ensure operational continuity through its existing facilities while executing strategic expansion plans. All current products and services will remain uninterrupted under the new brand, now with enhanced support and service capabilities. This smooth transition reaffirms GEON’s unwavering commitment to customer satisfaction and service excellence.

Indian TV Stars Who Make Fitness a Priority, Not Just a Trend

As fitness becomes a cornerstone of modern living, Indian television stars are leading the charge with their inspiring fitness journeys. From intense workouts to holistic health practices, these actors are redefining fitness goals while managing demanding careers. Their commitment to staying fit not only enhances their on-screen charisma but also motivates fans to prioritize health. Whether showcasing strength, endurance, or mindfulness, these stars prove that fitness is more than a trend—it’s a lifestyle. Here’s a look at the top Indian TV actors for fitness inspiration in 2025.

Karanveer Mehra – Bigg Boss 18(Colors)
Karanveer Mehra, a fan favorite on Bigg Boss 18 on Colors, is redefining fitness in the reality TV arena. With his well-toned physique and unstoppable energy, Karanveer makes staying active a priority even amidst the drama of the Bigg Boss house. His dedication to regular workouts and his ability to excel in physical tasks set him apart. By balancing fitness and strategy, Karanveer inspires viewers to embrace both physical and mental toughness.

Zohaib Siddiqui – Main Dil Tum Dhadkan (Shemaroo Umang)
Zohaib Siddiqui, the heartthrob of Shemaroo Umang’s Main Dil Tum Dhadkan, is as committed to fitness as he is to his craft. With a lean and powerful build, Zohaib focuses on core strength and endurance, making his workouts as dynamic as his performances. His passion for health resonates with fans striving to stay active, while his workout snippets on social media keep the motivation high. Zohaib’s unwavering dedication to fitness makes him a standout personality to follow in 2025.

Rohit Purohit – Yeh Rishta Kya Kehlata Hai (Star Plus)
Rohit Purohit, the charismatic star of Yeh Rishta Kya Kehlata Hai on Star Plus,has been a fitness inspiration. His perfectly sculpted physique is a result of his dedication to strength training and functional workouts. Always pushing his limits, Rohit’s commitment to health enhances his screen presence and motivates fans to achieve their fitness goals. Whether dazzling viewers with his acting or sharing his workout grind on social media, Rohit proves that perseverance truly pays off.

Vineet Kumar Chaudhary – Karmadhikari Shanidev (Shemaroo TV)
Vineet Kumar Chaudhary, the lead of Karmadhikari Shanidev on Shemaroo TV, exemplifies fitness as a lifestyle. Known for his athletic build, his discipline and mindfulness practices shine through both on-screen as well as off-screen. From pulling off a strong role to maintaining peak physical form, Vineet’s unwavering dedication to fitness inspires viewers to embrace both physical and mental toughness.

Avinash Mishra – Bigg Boss 18(Colors)
Avinash Mishra, a standout contestant on Bigg Boss 18, is setting fitness goals with his unwavering discipline. Known for his athletic frame, Avinash takes every opportunity inside the house to stay active, from quick exercises to dominating in challenging tasks. His focus and energy inspire fans to prioritize fitness, even in the busiest schedules. Avinash’s fitness journey, combined with his strategic gameplay, makes him one of the most exciting actors to watch this year.

Kanwar Dhillon – Udne Ki Aasha on (Star Plus)
Kanwar Dhillon, the lead of Udne Ki Aasha on Star Plus, is a fitness aficionado who exemplifies strength and resilience. Renowned for his impressive physique, Kanwar’s workout sessions are a perfect mix of heavy lifting and endurance training. His consistency and determination are evident, even with a demanding acting schedule. Fans admire Kanwar not just for his on-screen charisma but also for his relentless pursuit of fitness, making him a true inspiration.

EET Hydrogen and ENKA Partner for UK’s Leading Hydrogen Plant

Chandigarh, January 20, 2025: Essar Energy Transition (EET) Hydrogen has today signed an Engineering, Procurement and Construction (“EPC”) contract with ENKA for its flagship low carbon hydrogen production plant (HPP1) at the Stanlow Manufacturing Complex in Ellesmere Port, Cheshire.

In October 2024, the UK Government announced funding had been agreed to support HPP1 as the UK’s first large-scale low carbon hydrogen project at the heart of the HyNet Cluster. HPP1 will have a production capacity of 350MW and will capture around 600,000 tonnes of CO2 a year – the equivalent to taking around 250,000 cars off the road.

This represents a major milestone for the HPP1 project, for the UK hydrogen industry, the HyNet Cluster and for EET Hydrogen’s progress towards its goal of developing 4GW of low carbon hydrogen production for industrial businesses across the North West of England to decarbonise their operations, protecting jobs and driving economic growth.

ENKA is a global engineering and construction firm headquartered in Istanbul, Turkey, where it is ranked amongst the country’s most valuable brands. Specialising in engineering and construction, power generation, real estate and trade, ENKA is most well-known in the UK for the construction of its flagship projects, Hinkley Point Power Plant in Somerset and the Shotton Mill Paper Mill Factory in Flintshire.

Joe Seifert, CEO of EET Hydrogen, said: “Following a highly competitive tender process, we are excited to announce this critical contract with ENKA. Having been awarded over 580 contracts in 57 countries, ENKA has an excellent track record in delivering complex projects like HPP1. The team brings a wealth of experience, and we are delighted to partner with as we deliver on our ambition to become the UK’s premier producer of low carbon hydrogen.”

Hakan Kozan, Member of the Executive Committee at ENKA, said “We are thrilled to partner with EET Hydrogen on the HPP1 project, a transformative initiative that will play a key role in advancing the UK’s low carbon hydrogen industry and contributing to global decarbonisation efforts.

“As a global engineering and construction company, we bring expertise, engineered solutions, and a commitment to excellence to every project we undertake. This project reinforces our commitment to supporting the HyNet Cluster’s mission of reducing emissions and fostering sustainable economic growth. We look forward to delivering a safe and successful project for our distinguished customer.”

KURKURE and Ching’s Secret Set the Bar for Snacking Innovation with Bold Schezwan Chutney Flavour

New Delhi, 20th January 2024: Kurkure®, the beloved snack enjoyed by Indian households for over 25 years, has teamed up with Ching’s Secret, one of India’s leading desi Chinese brands, to bring out the exciting Schezwan Chutney flavour. The result? A delicious burst of taste that’s as exciting as it is irresistible, blending the best of both worlds.

Indian-Chinese cuisine, known for its bold and spicy flavours, has long been a favourite across the country. Inspired by this shared love, Kurkure® and Ching’s Secret have created a snack that’s both adventurous and deeply familiar, crafted to delight fans of both brands while redefining fusion snacking in India. Aastha Bhasin, Marketing Director – Kurkure® & Doritos, PepsiCo India, said:

“PepsiCo India is excited to partner with Tata Consumer Products’ Ching’s Secret for this milestone collaboration. Kurkure®️ has always led the way in introducing trendsetting innovations within the snacking category, and this partnership underscores our commitment to delivering flavours that truly connect with evolving consumer preferences. With fusion flavours becoming increasingly popular, this collaboration brings together Kurkure’s®️ crunchy, masaaledaar magic with the fiery and tangy kick of Ching’s Schezwan Chutney to create a truly unique Desi Chinese snacking experience. Together, this collaboration brings two well-loved brands in their categories to celebrate a snacking innovation that blends flavours enjoyed by consumers across India.”

Deepika Bhan, President, Packaged Foods, Tata Consumer Products, said:
“We are thrilled about this maverick collaboration between two iconic chatpata masaaledar brands – Ching’s and Kurkure®. Kurkure® has always delighted consumers with its crunch and trendsetting flavours, making it the perfect match for Ching’s, a brand synonymous with Desi Chinese. Together, they bring to life a fusion that seamlessly blends the zesty notes of Ching’s Schezwan Chutney tadka with Kurkure’s signature masala profile. This collaboration is set to surprise and delight consumers, promising an unforgettable sensory adventure.”

This collaboration marks a significant landmark in the snacking industry by uniting two distinctly Indian brands, Kurkure® and Ching’s Secret, whose shared ethos of bold, authentic, and flavoursome snacks resonates deeply with the evolving Indian consumer. Crafted for existing Kurkure® enthusiasts and fans of desi Chinese flavours, the new product offers an innovative twist on a classic combination and is set to be a hit with those who enjoy spicy snacks.

AAO NXT Unveils 2025 Indigenous Blockbusters

India, 20 January 2025: Odisha’s premium OTT platform, AAO NXT, continues its mission to bring the finest Odia entertainment to audiences worldwide. In a recent announcement, the platform revealed an impressive lineup of movies set to release this year, showcasing a diverse range of genres, stories, and talents. Staying committed to promoting Odia culture and cinema, AAO NXT promises that many more exciting titles will be added to their roster later this year.

Kaushik Das, the visionary Founder and CEO of AAO NXT, expressed his excitement about the upcoming releases: “At AAO NXT, our mission has always been to celebrate Odia culture and bring its rich heritage to the global stage through compelling storytelling. The slate of movies we’re unveiling for 2025 reflects our commitment to authenticity, innovation, and excellence in regional cinema. Each film showcases the depth of talent in our industry and tells stories that resonate with audiences, not just in Odisha but worldwide. We aim to position Odia cinema as a benchmark for regional storytelling, offering a seamless, world-class streaming experience to our users. We look forward to creating a meaningful impact with these stories and inviting audiences to be part of this transformative journey in the world of entertainment.”

With a commitment to showcasing the region’s rich culture, untold stories, and exceptional talent, AAO NXT promises an unforgettable year for its viewers. Here’s a sneak peek at the upcoming blockbusters:

1. PABAR

Director: Ashok Pati

Produced By: Trupti Satapathy

Writers: Amit Kumar Dash, Pranab Prasanna Rath

Starring: Babushaan Mohanty, Choudhury Jayaprakash Das, Krishna Kar, Elina Samantray, Aparajita Mohanty, Rabi Mishra

PABAR tells the inspiring journey of Benudhar Kandi, a simple villager from Gumagarh, who reluctantly contests in local elections at the behest of a contractor duo. Winning the election changes his perspective as he discovers their true motives and assumes responsibility for his village’s development. With its engaging storyline, stellar performances, and cultural authenticity, the film is loosely based on true events and promises to leave a lasting impact.

2. KUHUDI

Director: Ajay Padhi

Produced By: Himadri Tanaya Das

Writers: Anil Barik, Amit Kumar Dash, Ajay Padhi

Starring: Anubhav Mohanty, Dipanwit Dashmohapatra, Prakruti Mishra, Anshuman Patnaik, Supriya Nayak, Kuna Tripathy

In KUHUDI, a poignant tale of parental alienation unfolds as Sagar Mishra faces accusations of a horrific crime against his daughter. Amidst the shadows of deception, lawyer Anshuman Patnaik embarks on a relentless pursuit of justice, uncovering dark truths and igniting hope. This emotionally gripping film sheds light on societal injustices and the resilience of the human spirit.

3. ATITHI

Director: Ajay Padhi

Produced By: Sthita Pattanaik

Starring: Anu Choudhury, Abhishek Giri, Manoj Mishra, Divyadisha Mohanty, Sayal Mukherjee, Sarbeswar Sutar

ATITHI is a suspenseful thriller about three educated individuals who murder a state minister and take a family hostage in their attempt to flee. A determined police officer leads a gripping investigation to uncover the truth in this edge-of-the-seat narrative.

4. DELIVERY BOY

Director: Ashwin Tripathy

Produced By: Jyoti Ranjan Mohanty

Writers: Deepak Jena, Ashwin Tripathy

Starring: Suryamayee Mahapatra, Sailendra Samantaray, Priyambada Swain & Others

This heartwarming drama explores the struggles and resilience of delivery boys navigating the challenges of middle-class life. DELIVERY BOY sheds light on the untold stories of those striving for a better future.

5. NIYATI

Director: Pinaki Srichandan

Produced By: Premalatha Routray, Samaresh Routray

Writer: Pinaki Srichandan

Starring: Sudhanshu Narayan Dash, Divyadisha Mohanty, Samaresh Routray, Krishna Kar & Others

NIYATI is a gripping survival story of a family man ensnared in financial fraud and subsequently kidnapped by four blackmailers. The film unravels his desperate fight for survival amidst life-threatening circumstances.

6. TRUSHNA

Director: Suresh Patnaik

Writer: Suresh Patnaik

Produced By: Naveen Bhandari

Starring: Sailendra Samantaray, Abhishek Giri, Suryamayee Mahapatra, Samaresh Routray & Others

An anthology, TRUSHNA, explores the emotional struggles, dreams, and aspirations of four artists striving for creative fulfillment in a world obsessed with material success. It is a moving portrayal of hope and perseverance amidst societal pressures.

With such a diverse and engaging lineup, AAO NXT reaffirms its position as a torchbearer for Odia entertainment, this year’s releases promise to captivate audiences and showcase the best of Odia storytelling.

Asort’s Regional Focus Drives Co-Commerce Success in India’s Heartland

New Delhi, January 20th, 2025: Asort, India’s pioneering co-commerce platform, is revolutionizing how businesses, communities, and creators connect to build a sustainable and inclusive digital economy. Rooted in its mission to empower aspiring entrepreneurs—particularly the youth—Asort has transformed the commercial landscape of India’s heartland, making significant inroads into Tier 2 and Tier 3 cities.

At its core, Asort is more than just an e-commerce platform. It is a thriving ecosystem that prioritizes collaboration, inclusivity, and community building. By bridging the gap between businesses offering high-quality products and services and the communities that resonate with them, Asort ensures unmatched reach and engagement. Through its unique co-commerce model, the platform brings together sellers, creators, and consumers into a unified ecosystem that fosters mutual growth and empowerment.

Roshan Singh Bisht, Co-Founder & CEO of Asort.com, articulated the platform’s vision, stating, “At Asort, we believe that the true power of commerce lies in collaboration. Our regional focus enables us to tap into the immense potential of India’s diverse communities, fostering a spirit of inclusivity and empowerment. Co-commerce is not just a business model—it’s a movement towards creating a self-reliant, prosperous India.”

Asort’s regional focus has been instrumental in its success, ensuring that the untapped entrepreneurial potential of India’s smaller cities and towns finds a supportive platform. By equipping the youth with tools, training, and a nurturing network, Asort enables them to achieve their entrepreneurial aspirations while gaining financial independence. This approach aligns seamlessly with the government’s vision of an ‘Atma-Nirbhar Bharat’ (self-reliant India), promoting self-sustained growth and resilience.

The co-commerce model championed by Asort has become a beacon for economic transformation, emphasizing localized needs and fostering innovation at the grassroots level. With technology as its backbone and community collaboration as its cornerstone, Asort’s model is setting new benchmarks for commerce in India, creating opportunities for inclusive growth while nurturing the entrepreneurial spirit of the country’s youth.

New Seagate Survey Highlights AI-Driven Data Creation as Key to Cloud Storage Expansion

New Delhi, India, January 20, 2025 – According to a recent, global Recon Analytics survey commissioned by Seagate Technology, business leaders from across 15 industry sectors and 10 countries expect that adoption of artificial intelligence (AI) applications will generate unprecedented volumes of data, driving a boom in demand for data storage, in particular cloud-based storage.

With hard drives delivering scalability relative to terabyte-per-dollar cost efficiencies, cloud service providers rely on hard drives to store mass quantities of data. Recently, analyst firm IDC estimated that 89% of data stored by leading cloud service providers is stored on hard drives. Now, according to this Recon Analytics study, nearly two-thirds of respondents (61%) from companies that use cloud as their leading storage medium expect their cloud-based storage to grow by more than 100% over the next 3 years.

“The survey results generally point to a coming surge in demand for data storage, with hard drives emerging as the clear winner,” remarked Roger Entner, founder and lead analyst of Recon Analytics. “When you consider that the business leaders we surveyed intend to store more and more of this AI-driven data in the cloud, it appears that cloud services are well-positioned to ride a second growth wave.”

Key Findings:

  • 72% surveyed say they use AI today.
  • 61% of respondents who predominately use cloud storage say their cloud-based storage will increase by over 100% over the next 3 years.
  • Storage ranks as the second most important component of AI infrastructure, with Security ranking 1.
  • In order of importance: Security, Storage, Data Management, Network Capacity, Compute, Regulations, LLM Viability, Energy
  • Of those businesses who’ve adopted AI technology, 90% believe longer data retention improves the quality of AI outcomes.
  • 88% of respondents who use AI today believe adoption of Trustworthy AI requires an increased need to store more data for longer periods of time.

Survey results substantiate a trend toward organizations retaining data for longer periods of time to ensure data integrity needed to optimally train AI models. In order for AI innovation and adoption to continue, AI results and outcomes need to become increasingly accurate.

“Trustworthy AI is really the key to enabling mainstream adoption of AI,” said BS Teh, Chief Commercial Officer of Seagate. “With the vast majority of survey respondents saying they need to store data for longer periods of time to improve quality outcomes of AI, we’re focused on areal density innovation needed to increase storage capacity for each platter in our HAMR-based hard drives. We have a clear pathway to more than double per-platter storage capacity over the next few years.”