MCX Confirms Trading Will Continue on Budget Day, 1st February 2025

Mumbai, January 29, 2025: The Multi Commodity Exchange of India Ltd. (MCX), India’s leading Exchange in the Commodity Derivatives Market segment, shall be conducting a special live trading session on Saturday, February 1, 2025, to make available the trading platform for market participants on account of presentation of the Union Budget, supporting their real-time risk management and hedging requirements.

The exchange will remain open for normal trade from 9.00 a.m. to 5.00 p.m.

For complete details, please refer to MCX circular no. MCX/TRD/841/2024 dated December 24, 2024, and for clearing and settlement, please refer to MCXCCL circular no. MCXCCL/C&S/327/2024 dated December 30, 2024.

Phonic by Lenskart: A Game-Changing Accessory for the Connected Generation

New Delhi, January 29th, 2025: Lenskart, India’s pioneer in eyewear innovation, is redefining the way we see, hear, and stay connected with the launch of Phonic—a groundbreaking audio eyewear. Designed for today’s multitasking generation, Phonic exemplifies Lenskart’s dedication to offering world-class technology at an accessible price.

Phonic combines premium audio features with eyewear, enabling users to take calls, listen to music, and interact with their digital world. This next-level wearable tech keeps you stylishly in sync with your world.

With designs like Navigator and Hustlr, Phonic is set to elevate your multitasking experience. Whether on a Zoom call or using voice commands to check your schedule, Phonic makes it effortless and extraordinary.

Perfect for professionals managing tasks in noisy environments or commuters on the move, Phonic integrates Bluetooth audio into lightweight eyewear, offering seamless hands-free connectivity.

Why Phonic is a Game-Changer

  • InvisibleTech, Visible Impact: Phonic combines cutting-edge Bluetooth audio with stylish, everyday eyewear, creating a hands-free experience that feels natural.
  • All-Day Connectivity: With up to 7 hours of playtime,Phonic ensures uninterrupted access to calls, music, and voice assistance, whether you’re at work, driving, or on the move.
  • IntuitiveVoice Assistance: The eyewear integrates seamlessly with Android and iOS voice assistants, letting users send messages, set reminders, and control music—all through simple voice commands.
  • Customizablefor Every Need: Phonic frames can be fitted with prescription lenses or sunglasses, making it perfect for work and leisure.
  • EffortlessControls: Smart button navigation allows users to switch between functions with a single click, keeping their focus where it matters most.

Peyush Bansal, CEO and Founder of Lenskart, shared his vision for Phonic:“At Lenskart, we design products that address real consumer needs. Phonic is for everyone who juggles multiple roles daily—whether it’s professionals in noisy offices, frequent drivers, or commuters who need hands-free convenience. Phonic empowers users to stay connected, productive, and stylish, without adding complexity to their lives.”

Andre Eckholt Reappointed Co-Chair of FICCI Furniture Committee 2025

Andre Eckholt,

29th Jan, Mumbai: Mr. Andre Eckholt, Managing Director of Hettich India, has been reappointed as Co-Chair of the Federation of Indian Chambers of Commerce and Industry (FICCI) Furniture Committee for 2025.

Established in April 2020, the FICCI Furniture Committee has been working towards addressing industry challenges and fostering collaboration between the Government, industry leaders, and stakeholders. The committee focuses on initiatives such as improving raw material availability, reducing logistics costs, increasing capacity utilization, and promoting the development of furniture hubs across the country.

Mr. Eckholt’s reappointment comes at a time when the Government of India’s ‘Make in India’ initiative is boosting the visibility and growth of the furniture sector.

Speaking about the role, he noted, “India’s furniture industry holds vast potential to compete on the global stage. We look forward to continuing the collaborative efforts needed to address industry challenges and position India as a leader in furniture manufacturing and exports.”

As a key industry player, Hettich India has supported the committee’s goals through its work in sustainability, skill development, and fostering ease of doing business – efforts that perfectly align with the committee’s vision for building a globally competitive furniture industry.

With a skilled labor force, abundant raw materials, and rising global demand, India’s furniture industry is well-poised to become one of the top three global players. The FICCI Furniture Committee, under the guidance of its leadership, aims to contribute meaningfully to this progress, supporting the industry’s self-reliance and export capabilities.

Antara Senior Care & Wellbeing Nutrition Partner for Senior Wellness

Max group’s

New Delhi, 29th January 2025: In a strategic move to advance senior health and wellness, Antara Senior Care, part of the $5 billion Max Group, has partnered with Wellbeing Nutrition, a pioneer and leader in nutraceutical innovation. The collaboration will leverage Antara’s deep understanding of senior health needs and Wellbeing Nutrition’s expertise in creating clinically accurate, evidence-based nutraceuticals to co-create products designed specifically for older adults. These products will address identified nutritional gaps, offering seniors and their caregivers easy access to high-quality, research-backed solutions through online and offline channels.

Nutritional deficiencies among older adults in India remain a pressing concern, with 27% of seniors aged 60 and above being underweight. Nearly 76% of seniors have low vitamin D levels, and over 42% suffer from vitamin B12 deficiency, leading to serious health complications like cognitive decline and weakened immunity. These figures highlight the critical need for targeted interventions that cater to the specific nutritional requirements of seniors.

“Antara’s AGEasy platform, a key initiative under its Assisted Care Services, will play a central role in distributing these products. This collaboration aligns seamlessly with Antara’s mission to provide seniors with accessible, innovative care solutions, reinforcing its position as a trusted leader in senior wellness. This partnership represents not only the convergence of two forward-thinking organizations but also a commitment to transforming the landscape of senior care in India. By addressing nutritional needs with precision and care, Antara and Wellbeing Nutrition aim to enable seniors to lead lives marked by vitality, dignity, and ease,” said Ishaan Khanna, CEO, of Antara Assisted Care Services.

He added, “By co-developing tailored products that bridge critical nutritional gaps, the collaboration is poised to set a new benchmark for senior wellness in India. Recognizing the need for a partner that shares our ethos and vision for senior wellness, we sought a collaboration that could complement our efforts. In Wellbeing Nutrition, we have found the perfect partner, one that combines innovation, scientific rigor, and clinically validated solutions tailored to seniors’ unique nutritional needs. Together, we aim to provide seniors with transformative products that empower them to lead healthier, more fulfilling lives.”

Avnish Chhabria, Founder of Wellbeing Nutrition, said, “As seniors navigate evolving health challenges, their nutritional needs require targeted and thoughtful solutions. At Wellbeing Nutrition, we’ve spent the last three years dedicated to research and development to create clinically accurate, evidence-based solutions tailored for seniors. Our approach combines cutting-edge science with the best global ingredients to ensure that our products are both effective and safe. We recognize that seniors often face dual challenges of lifestyle-induced risks and core morbidities, which is why our solutions are meticulously crafted with rigorous scientific validation.”

He added, “This partnership with Antara enables us to extend our mission of enhancing overall well-being to a segment that deserves dedicated care. By addressing specific needs with products backed by robust clinical evidence, we aim to empower seniors to lead healthier, more fulfilling lives. Together with Antara, we’re not just filling nutritional gaps—we’re setting a new standard for senior wellness in India.”

India Sweet House Launches Its 38th Store at Vishweshwariah Layout

Bangalore, January 29, 2025: India Sweet House, one of India’s fastest-growing and most beloved mithai and snack brands, has achieved another milestone by inaugurating its 38th outlet at Deepa Complex Main Road, Muddinapalya Circle, Vishweshwariah Layout 7th Block. This latest addition underscores the brand’s unwavering commitment to expanding its presence across key neighborhoods, providing customers with premium-quality, freshly prepared sweets and snacks.

The Vishweshwariah Layout outlet offers the perfect blend of tradition and modernity, showcasing India Sweet House’s signature mithai, savory treats, and street food-inspired favorites. Located in one of Bangalore’s newer extension areas, where reliable options for indulgent and fresh treats are often limited, the store aims to fill this gap by offering an unparalleled range of premium-quality products. Designed with a warm and inviting ambiance, it is the perfect destination for families and food lovers to enjoy their favorite delicacies.

Commenting on the new launch, Shwetha Rajashekar and Vishwanath Murthy, Co-Founders of India Sweet House, shared, “The opening of our 38th store is a proud moment for us as it symbolizes the trust and love our customers have shown us since we began this journey. Vishweshwariah Layout is a growing hub, and we are excited to bring our carefully crafted sweets and snacks to this vibrant community. With every store we open, our goal remains the same – to deliver freshness, quality, and a memorable experience to our patrons.”

India Sweet House, established in 2020, has rapidly expanded its footprint, offering an unbeatable combination of high-quality products and customer-first service. With a growing network of stores across Bangalore and beyond, the brand continues to uphold its mission of celebrating India’s rich culinary heritage. As it looks ahead, India Sweet House plans to further strengthen its presence across the country, catering to the ever-evolving tastes of its loyal customers while staying true to its roots.

VVIP Group Expands in Greater Noida West with Launch of Experience Centre and Sales Office

Greater Noida, January 28, 2025: VVIP Group, a renowned name in the real estate sector, announced the launch of its prestigious project, VVIP Addresses, in Sector 12, Greater Noida West, ushering in a new era of luxury living in the region. The inauguration included the grand opening of the project’s Experience Centre, Sales, and Marketing Office. A unique feature of this project is the Box Cricket Stadium, the first-ever to be integrated into a housing project in Greater Noida West.

The launch event was graced by dignitaries from various domains including former MP and senior JDU leader KC Tyagi, spiritual guru and social activist Pramod Krishnam, UP Cricket Association President Yudhveer Singh Tyagi, former Indian cricketer Praveen Kumar, Ghaziabad Authority Chief Engineer NK Chaudhary, Principal Architect of VVIP Addresses Vishal Mittal, and Interior Architect SK Goel. The attendees lauded the project for its grandeur and advanced features, calling it a milestone for the region.

Spread across 5 acres, VVIP Addresses features 4 high-end towers offering expansive apartments ranging from 2,995 sq. ft. to 4,645 sq. ft. Designed to reflect luxury and modern living, these apartments boast 12-foot-high ceilings, exceptional designs, and state-of-the-art amenities. The project also includes an all-weather swimming pool, a fitness center, a gated community, and other premium facilities.

Speaking on the occasion, Mr. Praveen Tyagi, CMD of VVIP Group, said, “We are excited to launch VVIP Addresses, a project that reflects our commitment to creating landmark developments that set new standards in luxury living. With expansive, high-end residences and exceptional amenities like the Box Cricket Stadium, we are proud to offer a unique lifestyle in Greater Noida.”

Mr.Vibhor Tyagi and Mr.Vaibhav Tyagi, the second-generation heads of VVIP Group, expressed, “We don’t just sell flats; we sell homes. Transparency and quality are our top priorities, and we make no compromises.”

Mr. Umesh Rathore, Vice President of Sales and CRM, added, “Homebuyers and investors are showing great interest in VVIP Addresses due to its premium location and cutting-edge amenities. We are grateful for the positive responses we received from our customers.”

With over three decades of experience, VVIP Group has established a strong foothold in the real estate sector, successfully delivering several residential and commercial projects in Ghaziabad, Noida, and Greater Noida. The launch of VVIP Addresses redefines premium housing in Greater Noida West, setting a new benchmark for luxury and innovation.

Nykaa makes its OTT debut with ‘Nykaa Wali Shaadi’ in partnership with Jio Cinema and Tiger Telly

Produced by Tiger Telly – Zoya Akhtar and Reema Kagti’s advertisement vertical that tells stories across shorter formats, Nykaa Wali Shaadi is a celebration of beauty, love, and the deep connection between the couple. Premiering on Jio Cinema on 31st January, the series features four real brides as Nykaa gives them the bridal beauty look of their dreams, documented against the backdrop of their wedding.

Mumbai, 29 January 2024: In every Indian wedding, the bride’s beauty is not just an element, it’s the centerpiece of the celebration. While once the bride’s outfit was the focal point of her transformation, today, makeup has evolved into a defining element of her bridal journey. Her look is a culmination of dreams, traditions, and meticulous planning, immortalized in photographs and videos that become cherished memories for a lifetime. For a bride, choosing the right makeup artist is akin to selecting the perfect lehenga, it’s about trust, vision, and crafting a look that captures her essence. Nykaa, as a trusted beauty partner, understands the importance of this moment, offering brides expert guidance, personalized recommendations, and a world of beauty solutions to ensure every detail – every flick of eyeliner, every sweep of highlighter – is perfect for her big day.

Nykaa Wali Shaadi follows the journeys of four real brides as they explore beauty in its many forms. From the significance of kajal for nazar to curating the perfect bridal look through moodboarding, to working with makeup artists who understand the bride’s vision for their special day – each bride experiences a transformation. The moment they reveal their bridal look, with their loved ones by their side, is a moment filled with overwhelming emotion and pure joy. This is bridal beauty: shared, powerful, and dedicated entirely to her. The bride is the main character of her story, and Nykaa is her ally, guiding her to find her own version of beauty.

MEET THE BRIDES:

Jagriti Rajulu: The Triumph of Resilience
Jagriti’s wedding is a celebration not just of love but of survival. Diagnosed with breast cancer shortly after her engagement, she faced months of surgery, chemotherapy, and radiation, but through it all, she never gave up on her dream of a vibrant wedding. Her story is one of recovery, of transformation, and of the profound beauty that comes from within.

Seema Priyanka Gowdar: Beauty in Strength
Seema has dedicated her life to serving her country, from the Indo-China border to UN peacekeeping missions in Sudan. A decorated army officer, she’s always put others first. Her wedding is not just a celebration of love—it’s a moment for Seema to step into her own beauty, to recognize her worth, and to allow herself to be celebrated.

Maiti Shahani Kapoor: A Love That Embraces All
Maiti’s wedding is a beautiful blend of cultures, celebrating her Nepali-Sindhi heritage and her partner Mushad’s Parsi-Punjabi roots. As she prepares for her big day, Maiti’s journey is a testament to the beauty of embracing diversity and identity. Nykaa helped her find a look that beautifully mirrored her personal evolution—one that honors tradition and celebrates modernity, reminding us that beauty is unique to each individual.

Avantika Chhabria: A Love Manifested: Avantika and Divyam’s story is a testament to serendipity and the magic of manifesting love. They met in 7th grade and an unexpected twist sparked a friendship destined to blossom into a lifelong bond. Over 15 years, their love grew with them, evolving from puppy love to a partnership built on trust, laughter, and shared dreams. “We believe we manifested each other,” Avantika shares. “What started as a friendship became love, and even after all this time, it feels like the beginning.”

Falguni Nayar, Executive Chairperson, MD & CEO of Nykaa, shared, “Weddings are pivotal beauty moments, and at Nykaa, we understand how essential it is for brides to feel confident and radiant on their special day. We have always believed that beauty is personal—it’s about embracing your true self. We’re not just selling products; we’re here to guide, educate, and empower our customers to feel confident in who they are. Whether through our online platforms or in our stores across India, we connect with them on a deeper level, offering expert advice and personalized guidance to help them discover the beauty that’s uniquely theirs.”

Zoya Akhtar added “At Tiger Baby, we endeavour to tell stories that though diverse in format, are equally impactful. Through our collaboration with Nykaa, we got to highlight the glory of Indian weddings through powerful narratives that celebrate women and beauty both inner and outer.”

Reema Kagti said, “Partnering with Nykaa on this exciting project allows us to bring authentic narratives of strength and beauty to life. With Tiger Telly, we’re crafting powerful stories in both short and long formats, and we look forward to sharing these heartfelt, empowering journeys with the viewers.”

Talking about this Partnership, Vivek Mohan Sharma, Head – Branded Content & MTV Properties Revenue, JioStar says “We’re constantly challenging the status quo with boundary-pushing collaborations, and Nykaa Wali Shaadi is a perfect example of this approach. This isn’t just another beauty show; it’s a celebration of real brides and their personal stories, crafted with Nykaa’s ethos of personalized, inclusive beauty at its core. Through this partnership we’re driving an emotional connection with audiences creating a moment of real transformation. This collaboration delivers a powerful brand experience, amplifying Nykaa’s presence and impact, while offering our viewers content that resonates on a deeper, more meaningful level.”

Mark your calendar for the premiere of Nykaa Wali Shaadi at Jio Cinema, on 31st January, and see how Nykaa helps brides find their beautiful on their big day.

Here is what the brides have to say!

“My wedding day was a celebration of love, life, resilience, and strength. I loved how I looked and thoroughly enjoyed being part of the show. By staying true to my skin tone, hair length, makeup style, and heritage—while marrying the man of my dreams and being surrounded by the people who matter most—I felt truly radiant. I’ve learnt that beauty comes alive in the way you love yourself despite the changes, in the kindness you show others, and in the resilience that keeps you moving forward. My wedding look wasn’t just about appearance, it captured the strength and transformation I’ve embraced, making the celebrations truly memorable.”Jagriti

“My journey with Nykaa during our wedding was about more than just beauty, it was about embracing courage, individuality, and elegance. As a woman guarding the nation, I’ve always believed in leading with strength and resilience. From boots to heels, this collaboration symbolized my transformation, showing how boldness and beauty coexist. Nykaa brought together incredible talent and creativity, making every moment unforgettable. The artistry wasn’t just about enhancing my look; it honored the story of a woman who balances grace with grit. I envisioned our wedding as a dream celebration, and with Nykaa’s touch, it truly became one. Thank you for making me feel stunning and elevating the entire experience, it was a true reflection of who I am: fearless, bold, and unapologetically me!” – Seema

“My three-day journey with the Nykaa team was unforgettable, thanks to their incredible support. They made everything smooth and so much fun. Nykaa helped me embrace my individuality and reminded me that beauty isn’t just about how we look—it’s about feeling confident and strong. When we feel confident, we truly shine.”Maiti

“Working with the Nykaa Wali Shaadi team felt like a perfect extension of our journey. From the start, it was about celebrating the love Divyam and I have nurtured over 15 years. The process was seamless, joyful, and unforgettable, just like our story. It was a beautiful manifestation of everything we dreamed of.”Avantika

Madame Expands Fashion Presence with New Store in Dimapur, Nagaland

Dimapur, Nagaland – January 29th, 2025Madame, India’s leading women’s fashion brand, proudly announces the launch of its sixth outlet in Northeast India, marking its debut in Nagaland. Located in the vibrant city of Dimapur, the store offers a curated collection of the latest trends in women’s apparel and accessories, reinforcing Madame’s commitment to delivering contemporary fashion to its growing customer base.

Adding a touch of glamour to the launch, the event was graced by the presence of Ruopfuzhano Whiso, Miss Universe Fourth Runner-Up 2024 and a celebrated figure in the region.The new store, located on Nyamo Lotha Road, Dimapur, strengthens Madame’s presence in Northeast India, complementing its existing stores in Gangtok, Guwahati, Imphal, Itanagar, and Siliguri. This expansion underscores the brand’s commitment to bringing contemporary western fashion across the region.

Speaking about the expansion, Akhil Jain, Executive Director, Madame, said, “Northeast India has always been a significant market for us, given its vibrant fashion culture and discerning customer base. The fashion-forward women of Nagaland have always impressed us with their unique sense of style. The opening of our first store in Nagaland is a step towards bringing our unique fashion collections closer to the people of the region and we are excited to become a part of their fashion journey. We look forward to fostering a strong connection with our customers in Dimapur and beyond.”

From its humble beginnings Madame has evolved into a powerhouse of fashion with over 900 points of sale nationwide. The brand’s journey to becoming a retail giant reflects its deep understanding of changing consumer preferences and its ability to adapt to evolving fashion trends.

The Dimapur store features Madame’s complete range of western wear, including casual wear, workwear, and party wear, catering to various lifestyle needs of contemporary women. With the launch of its Dimapur outlet, Madame continues its mission to inspire fashion-forward choices and strengthen its foothold in the Northeast. The brand’s philosophy of Be Everyone U R encourages women to embrace their multifaceted lives. Offering looks for every season and styles for every reason, Madame aims to empower women through fashion.

Family Takes Priority: Indian Workers’ New Year’s Resolution for 2025

Bangalore, 29 January 2025 — A significant shift is underway in the priorities of Indian employees, with nearly four in five (78%) stating they aim to prioritize family time with spouses, children and parents over career advancement in 2025, according to Indeed’s inaugural Future Career Resolution survey. This study, which explores employee aspirations for 2025 across key APAC markets—including India, Singapore, Australia, and Japan—reveals a growing focus on work-life harmony which is about more than just shorter hours. Employees want less stress and more focus on mental well-being while being in well-paid jobs that they enjoy and offer flexibility for family and personal interests.

Additionally, over one in four (27%) Indian employees have identified increasing their earning capacity as their top resolution for 2025. Many employees are also feeling the financial pinch as inflation continues to outpace salary growth, with respondents stating not having a competitive salary as the biggest obstacle. In metropolitan areas like Delhi and Mumbai, the escalating cost of living has driven a substantial portion of the workforce to seek additional sources of income. In fact, 41% of workers are already exploring or engaging in side gigs to maintain financial stability and offset the rising expenses. Interestingly, despite the desire to earn more, many employees are less inclined toward pursuing leadership roles. Instead, the ideal career for Indian employees in 2025 includes stability, fair pay, and good benefits

“We’re definitely seeing a shift in what matters to Indian workers,” said Rachael Townsley, Marketing Director (Australia, India & Singapore) at Indeed. “More and more, people are telling us they want to find a better balance between work and home life. While earning more is important, the dream career for most isn’t about moving up the ladder – it’s about feeling secure, being paid fairly, and having benefits that actually make a difference. It’s a reminder that creating workplaces where people feel supported in both their work and personal lives isn’t just nice to have – it’s essential for helping people thrive.”

Confidence in the job market, potential of AI and hiring strategies

Alongside these evolving priorities, Indian employees remain optimistic about the job market. Over half (55%) express confidence in the expansion of opportunities in emerging sectors and industries. In preparation, employees are actively working to build diverse skill sets and are staying flexible and open to new job opportunities or relocations.

This optimism extends to the adoption of advanced technologies, with 55% of respondents expressing confidence in the growing potential of AI and tech-driven fields. Key skills identified for career advancement in 2025 include emotional intelligence and conflict resolution, data literacy and analytical abilities and advanced technology competencies such as AI, machine learning, and coding.

59% of Indian employees also expect to see a shift in hiring practices, with a stronger focus on skills-based recruitment over traditional degree-based qualifications. This trend reflects the growing demand for job roles in emerging industries such as technology and AI, where practical expertise and hands-on skills often outweigh formal educational credentials. Employers are increasingly valuing candidates who can demonstrate adaptability and specialized skills relevant to rapidly evolving fields, signaling a transformation in how talent is identified and developed.

Career aspirations in India vs APAC

When compared to other countries in APAC, there are some similarities and differences. Close to one-third of Australia’s workers 29% and 24% of Singapore’s workers rank increasing their earning capacity as their primary career resolution for 2025, similar to India. Almost one in five of Japan’s workers (19%) shared having the same goal, though that is not the top priority. However, workers in Singapore, Australia, and Japan are seeking meaning in their work alongside higher salaries in 2025. This aspiration is strongest in Japan, where 23% of workers ranked earning more while doing what they love as a top priority.

These variations reflect diverse work cultures and economic conditions. While India’s focus on stability and financial growth signals a preference for resilience amid uncertainty, the emphasis on meaningful work in other markets highlights a growing trend of aligning personal values with professional goals.

Methodology

This survey was conducted by Valuvox on behalf of Indeed between December 2024 and January 2025, reaching 6,126 employees and job seekers across Singapore, India, Japan, and Australia. The participants were evenly divided by age and by career stage, ranging from fresh graduates to senior professionals. The sample sizes included 2,507 respondents from India and 1,211, 1,206, and 1,202 respondents each from Singapore, Australia, and Japan respectively.

Samsung Expands Its AC Portfolio with 19 Models of BESPOKE AI WindFree AC Across Various Segments

GURUGRAM, India – 29th January 2025: Samsung, India’s largest consumer electronics brand, today launched its 2025 lineup of BESPOKE AI WindFree™ Air conditioners, a fusion of cutting-edge AI technology and premium design. With a focus on intelligent cooling, energy efficiency, and connected living, the new range of 19 models cater to the evolving demands of Indian consumers. These air conditioners are thoughtfully engineered to deliver comfort, convenience, and innovation while tackling the challenges of India’s extreme summers.

This range harnesses AI-driven innovations to adapt seamlessly to varying climate conditions, ensuring consistent comfort and maximum efficiency. The WindFree™ Cooling technology eliminates direct drafts, dispersing air gently through 23,000 micro holes, while the AI Fast & Comfort Cooling feature rapidly cools the space and intelligently transitions to energy-efficient settings for sustained comfort. Designed with modern lifestyles in mind, the range incorporates SmartThings connectivity, offering advanced features such as Map View for remote monitoring and Quick Remote for effortless control.

Adding more convenience to the lives of the work from home generation, BESPOKE AI WindFree™ ACs also connect seamlessly with Samsung’s SmartThings app using Wi-Fi allowing you to change settings or switch it on/off using Bixby voice assistant, Alexa and Google Home. You can also optimize cooling with smart AI Auto Cooling and automatically cool the room even before you reach home with the geo-fencing based Welcome Cooling feature. Powered with the new ‘Good Sleep’ mode, these ACs promote pleasant sleep throughout the night by adjusting the temperature according to sleep stages.

“We are excited to redefine the home cooling experience, while addressing the unique challenges of Indian summers with the 2025 Bespoke AI WindFree™ air conditioners. These Air Conditioners are a testament to Samsung’s commitment to innovation that enhances everyday living. By blending AI-driven cooling and energy efficiency, smart connectivity, and lifestyle-enhancing features, this range brings powerful AI tech innovation for the Indian consumer.,” said Ghufran Alam, Senior Director, Digital Appliances, Samsung India.

Samsung has had a stellar year in the Indian air conditioner market, with robust sales and strong momentum heading into 2025. With the launch of its Bespoke AI WindFree™ lineup, the company is positioning itself to lead the AI-driven revolution in the AC sector. By integrating smart AI features that optimize energy use and enhance user experience, this new range is set to elevate Samsung’s presence in the market.

AI-Driven Cooling and Energy Efficiency

The Bespoke AI WindFree™ ACs leverage cutting-edge AI technology to redefine cooling efficiency. The AI Energy Mode intelligently adjusts the cooling settings to save up to 30% energy. This addresses the top key buying factor for consumers while buying an air conditioner – the demand for energy-efficient appliances without compromising on comfort.

The AI Fast & Comfort Cooling feature ensures instant relief by rapidly reducing room temperature with maximum fan speed. Once the desired temperature is achieved, the system intelligently switches to WindFree™ Mode to maintain consistent cooling, ensuring a comfortable environment for activities like sleeping or entertaining guests.

The AI Digital Inverter control ensures uninterrupted cooling even when outdoor temperatures reach a scorching 58°C, providing reliability during India’s extreme summers.

Unparalleled Smart Features with SmartThings Integration

The new lineup comes with Samsung’s SmartThings platform, redefining how users interact with air conditioners. Indian consumers, in a research showed high preference for convenient operations like simple remote control pop up function via a smart app.This AC comes with features like Quick Remote allow users to control their AC’s power, mode, temperature, and air volume from their smartphone. This eliminates the hassle of locating a physical remote and ensures convenience at one’s fingertips.

The Map View feature offers a virtual 3D representation of the home, making it easy to monitor and control the AC remotely. Consumers can check vital metrics like room temperature, air quality, and energy consumption, ensuring a connected, smarter living experience. Compatibility with Bixby, Alexa, and Google Assistant enables voice control, making the interaction seamless and intuitive.

Welcome Cooling further enhances convenience by automatically starting the AC as users near their home, providing a perfectly comfortable environment upon arrival.

Dedicated WindFree Good Sleep Feature for Unmatched Rest

The WindFree Good Sleep feature is specifically designed to optimize the bedroom climate during the night. By carefully regulating temperature and humidity, it prevents sudden fluctuations that could disturb sleep, ensuring a restful and uninterrupted slumber. This feature is perfect for Indian consumers seeking comfort and relaxation in their everyday lives.

Enhanced Comfort and Hygiene

Unlike conventional filters, the Copper Anti-bacterial Filter redefines convenience and efficiency in air conditioner maintenance. Positioned externally on the top, it allows for easy removal and cleaning without the need to open any covers or exert force. Crafted from dense mesh, it effectively captures dust, ensuring the Heat Exchanger remains clean and operates efficiently. Additionally, the copper-infused yarn in the filter reduces certain airborne bacteria by up to 99% , contributing to a cleaner and healthier indoor environment.

Durability and Reliability

Built to last, the Bespoke AI WindFree™ ACs come with a 5-year comprehensive warranty and a 10-year warranty on the AI Inverter compressor. The inclusion of Durafin™ Ultra coating protects the heat exchanger from corrosion, ensuring long-term performance and durability.