Sony SAB Artists Salute the selfless heroes of our nation this Republic Day

Sony SAB

Mumbai, January 23, 2025: Republic Day is an important day in the lives of every Indian. It is the day the Constitution of India took effect in 1950. On this occasion, the actors of Sony SAB come together to express their heartfelt gratitude to the brave soldiers who selflessly serve the nation, ensuring the safety and security of the citizens. As India celebrates the spirit of unity, democracy, and freedom, noted artists – Sumit Kaul, Sumeet Raghvan, Pankaj Berry, Jayesh Bharbhaya, and Sachin Parikh, known for spreading smiles and positivity through their shows, take a moment to salute the tireless efforts of the brave heroes serving the nation.

Sumeet Raghvan who plays the role of Rajesh Wagle in Wagle Ki Duniya-Nayi Peedhi Naye Kissey, said, “Growing up, I remember hearing countless stories of how our soldiers faced unimaginable challenges at the border, battling extreme weather conditions and unpredictable threats, all while maintaining an unwavering sense of duty. As we celebrate Republic Day today, it’s hard not to reflect on their sacrifices. Because of their dedication, we can live in a free, peaceful country. Every day they inspire me, reminding me that true courage often comes in the quiet moments, far from the spotlight. Thank you to our soldiers for being the silent warriors of our nation. Jai Hind!”

Sumit Kaul who plays the role of Girgit in Tenali Rama said, “There’s a story I once heard from a retired soldier who served at the Siachen Glacier—he spoke about the sheer isolation and brutal cold, yet he carried on because he knew it was his duty to protect the nation. As we observe Republic Day, I think of all those who do not get the recognition they deserve, but who continue to serve with integrity and valor, day in and day out. They are the unsung heroes, defending not only our borders but also our Constitution’s very spirit. We owe them everything. Jai Hind!”

Jayesh Bharbhaya who plays the role of Dilip Patel in Pushpa Impossible said – “On this Republic Day, I think about an old family friend of mine, a war veteran, who once told me: ‘When you’re on the battlefield, you realize that nothing in life matters more than the safety of your fellow soldiers and the love for your country.’ It’s their unspoken camaraderie, their deep commitment to something greater than themselves, that makes them the true pillars of our nation. As we celebrate today, I remember those who have stood tall, faced immense adversity and made the ultimate sacrifice. Their courage and resilience are what make India truly strong. Jai Hind!”

Sachin Parikh who plays the role of Manish Parekh in Pushpa Impossible – “I once had the honor of speaking with a soldier who had spent years in the coldest, most remote corners of our borders. He shared with me how he would write letters home, but not once did he complain about the harsh conditions. His sense of duty was unwavering. This Republic Day, I think of him and all the soldiers who serve selflessly, far away from their families. Their sacrifices ensure that we, as civilians, continue to live in peace and harmony. Their quiet strength is a constant reminder of what true patriotism is. Jai Hind!”

Pankaj Berry who plays the role of Tathacharya said, “Today, we extend our love and respect to our brave soldiers who stand at the border day and night, safeguarding our nation and its values. Your dedication and selflessness are the foundation of our freedom, and we thank you for your immense service to our country. I salute you all. Jai hind!”

I’d love to be known as a singer– says Sweet dream starrer Mithila Palkar

What if your dreams held the key to a connection you never imagined? Disney+ Hotstar, in collaboration with Jio Studios and Mango People Media, is set to take audiences on a one-of-a-kind journey with Sweet Dreams, streaming from January 24, 2025. Directed by the visionary Victor Mukherjee, the film weaves an extraordinary tale of two strangers linked by the surreal world of dreams. With a star-studded cast featuring Mithila Palkar, Amol Parashar, Meiyang Chang, and Sauraseni Maitra, Sweet Dreams is brought to life under the expert production of Jyoti Deshpande, Neha Anand, and Pranjal Khandhdiya.

The film’s soulful soundtrack, composed by the talented team of Mukund Suryawanshi, Shubham Shirule, Dev Arijit, and Akashdeep Sengupta, perfectly complements its dreamy, whimsical tone. Adding to this musical magic is the multi-talented Meiyang Chang, who, along with being an actor, is also an accomplished singer—a gift that shines through in his portrayal of Kenny.

Mithila Palkar, who plays Dia, brings a deeply relatable and grounded charm to her character. Dia is an artist, a singer, and a songwriter, attributes that resonate with Palkar’s love for music. In a candid conversation, we asked Mithila about the striking similarities between her character and herself, particularly her passion for music.

When asked if she secretly aspires to be a singer-songwriter, Mithila said with a smile, “Why secretly? I’d love to be known as a singer! For now, I think I’d just like to admit that I’m someone who can sing. And there’s a big difference between that and being a ‘singer.’ Being a singer takes a lot of practice and dedication. The day I start truly putting in that effort into this art form, which is so close to my heart, is the day I’ll begin my journey as a singer.”

Interestingly, Mithila gets to fulfill this dream in the film Sweet Dreams, where she steps into the shoes of a pop singer. In a show-stopping moment, she performs to a packed crowd, pouring her heart into the music and bringing her character’s—and perhaps her own—musical aspirations to life.

As the film navigates through the twists and turns of serendipitous dreams and the growing bond between Kenny and Dia, the underlying message resonates: chase your dreams, but don’t lose sight of what’s real. Perhaps the real dreams are not those that come to us in the dead of night, but the ones we pursue with open eyes, right in front of us. Kyunki reality itni bhi buri nahin hoti.

Axis Bank partners with Marg ERP to streamline Banking and Accounting Solutions

Nagpur, January 2025: Axis Bank, one of the largest private sector banks in India, partners with Marg ERP, a prominent player in integrated business applications, to provide simplified business banking solutions to small and medium enterprise (SME) customers. The aim is to seamlessly bring accounting and banking solutions at one place, and ensure that customers don’t need to toggle between accounting and banking applications.

This collaboration empowers Axis Bank current account holders to connect their Business accounts directly with Marg ERP software, creating a unified platform for managing all banking transactions such as NEFT, RTGS, IMPS, and more. Axis Bank current account holders can simply log in to Marg ERP, select the necessary bills, and process payments through their connected Axis Bank account.

With this connected banking solution, businesses can automate their banking processes, enhance fund-flow control with real time account balances, manage payments and reconciliation, and enjoy a wide range of features directly from their ERP system.  This integration eliminates the need for manual data entry and reduces accounting errors, as transactions are automatically fetched from the ERP. Real-time visibility of bank balances and transaction statuses on the accounting software enables swift decision-making.

With the key features of the Axis Bank-Marg ERP Integration, customers can:

  • Simplify the work of reconciling payments into bank accounts with Auto-Bank Reconciliation
  • Initiate real-time direct payments through Marg ERP software via different payment options like NEFT, RTGS, IMPS and Intra bank fund transfers
  • Schedule recurring payments as per the business requirements
  • Stay updated on the status of payments with integrated banking options
  • View the bank statement; download and organize reports to make informed business decisions
  • Automate Ledger Entry

On the partnership, Vivek Gupta, President & Head – Wholesale Banking Products, Axis Bank commented, “This Partnership with Marg ERP is a testament to Axis Bank’s unwavering commitment to serve our SME clients better by harnessing cutting-edge technology and delivering integrated, customer-centric solutions. With secure and seamless integration of banking functions with Marg ERP, we are making it simpler for our customers to manage their financial operations with high efficiency and agility, while making quick well-informed decisions on growth. This initiative is a continuation of our ongoing efforts to significantly improve the digital experience of our clients.”

Commenting on integration, CMD & Founder Thakur Anup Singh from Marg ERP said, This tie-up with Axis Bank is a milestone for B2B businesses across the region as it provides them with advanced digital banking solutions that will streamline their business operations. The partnership is well aligned with the government’s ongoing efforts to promote digitalization and drive economic growth. This collaborative effort, focusing on a simple, integrated business and banking offering, is expected to bring positive outcomes for regionally headquartered MSMEs, from major centres to the more remote districts.”

Reflective of Axis Bank’s commitment to innovation and digital excellence, this partnership equips businesses with advanced digital tools at no extra cost.

Lg Launches Premium Flagship Soundbars In India

New Delhi, 23 January 2025 – LG Electronics India Limited announced the launch of its new Soundbars – the LG S95TR and LG S90TY with Wireless Dolby Atmos® and true wireless rear surround speakers. Designed to improve home entertainment with good sound quality, innovative features, and a sleek, modern design, these models offer a synergy with LG TVs, ensuring an improved cinematic and audio experience.

LG’s S95TR Soundbar has 810W of power output, and this flagship model contains 17 precisely arranged speakers, orchestrating an enveloping surround sound experience. Its acoustic brilliance elevates the three-dimensional soundscape, broadening the horizon of the soundstage while delivering crystal-clear dialogue.

Commenting on the launch Brian Jung, Director, Home Entertainment LG Electronics India said, “The introduction of our flagship soundbars marks a significant step in our commitment to delivering technology that improves home entertainment for our customers. These soundbars are designed to offer an immersive audio experience with features such as a center-up-firing speaker, 3D Spatial Sound Technology, and wireless connectivity with LG TVs. We have combined performance with innovations to meet the evolving needs of Indian consumers.”

Key features

The LG S95TR features 9.1.5 channels with 5 up-firing speakers upgraded tweeters and integration of passive radiators. With this, the Soundbar pushes the low-frequency response down to an earthy 120Hz for balanced sound, and refined tweeters ensure that the highest frequencies are delivered with clarity for an improved audio experience. WOWCAST enables the Soundbar to connect wirelessly to select LG TVs, making the enjoyment of cinematic technologies like wireless Dolby Atmos and DTS: X®2 easier. LG’s WOW Interface provides an intuitive and user-friendly way of navigating through LG TV sound settings and, with the press of a button, utilizing LG’s WOW Orchestra technology. This alliance between the Soundbar and select LG TV orchestrates a fusion of audio channels, expanding the soundstage and adding layers of depth that improve the auditory imagery. LG’s 3D Spatial Sound Technology applies channel analysis through a 3D engine to captivate listeners with lifelike sound and an immersive sense of space. In addition, LG AI Room Calibration assesses the room’s environment and fine-tunes the settings to enhance the audio in harmony with the room’s acoustics. The AI Room Calibration introduces an extended capability to calibrate the audio of rear surround speakers, improving audio immersion and providing flexibility for installation.

The LG S90TY, on the other hand, offers a 5.1.3 channel setup with a 570W output. While it also features the center up-firing speaker, it does not include the wireless rear surround speakers found in the S95TR.

Absolut and White Label Launch UNLABEL Campaign to Break Stereotypes

23rd January, 2025 : Absolut, as part of its long-standing commitment to fostering inclusivity and breaking biases, announces the launch of its latest campaign, UNLABEL, BORN COLOURLESS. The campaign builds upon the brand’s long-standing commitment towards breaking biases, a journey that began with the ‘Born Colourless’ campaign in 2018. UNLABEL BORN COLOURLESS encourages individuals to look beyond labels and stereotypes, and instead, focus on getting to know people for who they truly are. By asking individuals to move beyond judgments and casting labels, Absolut aims to foster a more open-minded and accepting world, where everyone can thrive without the constraints of preconceived notions.

Absolut has partnered with White Label to bring this powerful message to life through a series of four compelling films. The campaign features four powerful films that aspire to spark a movement, encouraging people to look beyond labels.

Featuring personal stories from influential voices, the campaign highlights real experiences of being misjudged based on name, age, gender, profession, or background. While Ankush Bahuguna shares his journey of breaking stereotypes around men and makeup, Sunny Leone challenges the ‘item girl’ label by showcasing her life as a successful entrepreneur and a mother. Navtej Singh Johar redefines masculinity beyond traditional norms, and Deepa Malik proves that physical limitations do not define one’s potential. Through these narratives, UNLABEL reinforces the idea that we were all BornColourless—without labels or biases.

Commenting on the association, Pulkith Modi, General Manager – Marketing, International Brands at Pernod Ricard India, said, “We live in a world where people are often defined by labels based on race, gender, and societal expectations. At Absolut, we believe in a world where everyone is free to express their true selves, unburdened by these constraints. The UNLABEL BORN COLOURLESS campaign calls for a shift towards inclusivity, it is a call to action, encouraging people to look beyond assumptions and stereotypes, and to celebrate individuality and authenticity. We are thrilled to partner with such inspiring voices to bring this message to life.”

Rohit Tugnait, CEO, White Label, (a unit of White), added, “There’s a reason we’re called White Label – it’s because we believe that sticker value is just not as important as the value of the content we create. The brief from Absolut resonated with this belief system. The UNLABEL films inspire people to think beyond preconceived notions, to think beyond the sticker value of labels applied to different types of people – we love this! It’s why making these films was not just incredibly fun, it was something we, as a team, could also cherish.”

Pre-Budget Expectations from Mr. Arun Kumar Nayyar, MD & CEO, NeoGrowth

Arun Kumar Nayyar

Mr. Arun Kumar Nayyar, MD, and CEO of NeoGrowth

” The contribution of MSMEs is vital in shaping the Indian economy. With the Union Budget 2025 on the horizon, we look forward to policies that will address key challenges, such as improving access to capital, simplifying business operations, and encouraging the adoption of new technologies for MSMEs.

Tax incentives for businesses investing in technology upgrades and expanding access to capital for underserved and unserved enterprises will play a pivotal role in strengthening the MSME ecosystem. Enhanced allocations for digital public infrastructure and innovation to improve credit accessibility are also crucial to enabling sustainable growth.

The MSME sector, comprising over 50 million businesses, contributes nearly one-third of India’s annual gross value added (GVA) and employs over 216 million individuals. Insights from the NeoInsights report, ‘Unlocking Generational Preferences among Indian Retailers’, reveal that 77% of MSMEs are actively planning to expand their operations.

To support this ambition, strengthening initiatives under Skill India can empower the workforce with the expertise needed to adapt to a rapidly evolving business landscape, enabling MSMEs to overcome challenges and realize their growth potential, ultimately driving significant economic progress.”

JITO Hosts Family Legacy & Asset Management Summit

NATIONAL, January 23, 2025: The JITO Incubation and Innovation Foundation is set to host a ‘family business’ Summit, bringing together industry leaders, wealth managers, and entrepreneurial families for a transformative day of discussions and collaboration. This event aims to empower family businesses with strategies for sustainable growth, while also fostering innovation by connecting startups with potential investors.

Family businesses, a cornerstone of India’s economic fabric, are evolving rapidly to embrace modern investment strategies. Globally, family offices have increasingly turned to direct investments in startups, with three-quarters reporting significant allocations to early-stage ventures. In India, family offices are becoming pivotal in generating domestic risk capital, contributing to a vibrant entrepreneurial ecosystem. The summit will explore these trends and the critical role family businesses play in funding innovation.

D. Jeetendra Bhandari, Chairman TNAPTS Zone JIIF emphasized the need for family businesses to adapt to changing times, said “Professionalism is the need of the hour at Family Offices and managing family wealth for sustaining and expanding generational wealth in today’s dynamicinvesting market. Managing Family Wealth is as important as managing Family Businesses”.

Speaking about the SummitJeenendra Bhandari, Chairman of JITO Incubation and Innovation Foundation (JIIF) said “The future of family businesses lies in managing the Family Wealth and well-planned transition while staying rooted in their core values. At JIlf, we aim to empower our businesses families, and entrepreneurs by providing the technology, tools, insights, and opportunities to grow sustainably. With Gen Z stepping up to lead family enterprises and their generational wealth, their fresh perspectives and digital-first approach are driving transformation not only in their businesses but also investments and wealth, ensuring these legacies adapt and thrive in this VUCA world..”

A standout feature of the event will be the inspiring stories from multigenerational family businesses, offering firsthand accounts of how they have navigated complex challenges, leveraged innovation, and embraced emerging opportunities. The engaging sessions will highlight the pivotal role of Gen Z in steering family businesses forward, as this new generation drives transformation by embracing digitalization, modernizing traditional business models, and exploring uncharted investment avenues. Their leadership and fresh perspectives are proving vital in ensuring the longevity, adaptability, and global competitiveness of family enterprises, while also serving as a blueprint for families seeking to balance modernization with preserving their heritage.
The event will also feature a series of insightful discussions aimed at equipping attendees with actionable strategies to build robust family foundations that foster long-term success and stability. Participants will gain valuable knowledge about high-growth investment sectors, including opportunities in pre-IPOs, startups, the stock market, and real estate, guided by seasoned CXOs and fund managers. Additionally, the summit will delve into achieving a harmonious balance between financial success and physical well-being, with thought-provoking sessions led by industry experts.

JITO Shark Angels, a dynamic pitch session, will cap off the day, where startups will present their ideas to an audience of seasoned investors and Ultra HNIs of Chennai. This interactive segment will provide a unique platform for innovation and funding, further bridging the gap between traditional family businesses and the entrepreneurial ecosystem while offering an unparalleled opportunity to connect with some of the most influential investors in the region.
This summit is a must-attend for business leaders, entrepreneurs, and aspiring professionals looking to gain practical insights, expand their networkand stay ahead in today’s rapidly evolving economic landscape.

Budget wishlist by Industry Experts

by Tarun Chugh, MD & CEO Bajaj Allianz Life

India’s economic growth presents immense opportunities for the insurance sector to enhance financial resilience. Anticipated income tax cuts in the upcoming budget could boost disposable income, driving higher life insurance penetration.

With the elderly population (50+) projected to grow by 22% in the next six years, incentivizing pension product is imperative.

Aligning tax deduction of life insurance annuity products with the National Pension Scheme (NPS) and addressing the issue of tax on principal component on annuity products can evolve retirement needs effectively.

We urge the government to introduce separate tax deduction for term insurance and extending the tax deduction on life insurance premium under new tax regime as well. These measures will empower individuals to build robust financial safety nets and advance the vision of ‘Insurance for All by 2047’, thereby fostering long-term financial security and inclusivity.

by Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance.

“Health insurance has emerged as a crucial safety net for Indian families, shielding them from unexpected medical expenses. According to the IBEF report, India is the 4th largest general insurance market in Asia and the 14th largest globally. Data from IRDAI’s annual reports reveals that health insurance has grown steadily at approximately 25% annually over the past three years, highlighting its importance in protecting households.

As India advances toward financial inclusivity and universal healthcare, Budget 2025 offers a pivotal opportunity to further strengthen the health insurance sector. Anticipated policy measures include enhancing accessibility, simplifying tax benefits, and encouraging innovation in insurance products. Initiatives such as Bima Sugam, designed to achieve the goal of ‘Insurance for All’ by 2047, are expected to receive regulatory and fiscal support to address the protection gap. Additionally, the budget is likely to focus on expanding access in underserved regions through government-private partnerships, targeted subsidies, and advancements in digital infrastructure. By fostering a conducive ecosystem, Budget 2025 can empower insurers to contribute to a healthier, more secure India, aligning with the vision of a Viksit Bharat.”

by Srikanth Kandikonda – Chief Financial Officer, ManipalCigna Health Insurance.

With the Hon. Finance Minister presenting the Union Budget in a few days, the health insurance sector stands at a pivotal moment where policy reforms could significantly transform the landscape of healthcare accessibility and coverage in India.

Healthcare costs are rising significantly and expected to double in six years, we urge the government to implement measures that can help make healthcare more affordable for all Indians. For a healthier Bharat, the outlay for healthcare spend has been proposed to be increased to 2.5% of the GDP by 2025 as per the National Health Policy. While India’s out-of-pocket expenditure has seen a decline from 64.2% 2013-14 to around 40% in 2021-22 as per the national health accounts estimate, we are still working towards our mission of achieving Universal Health Coverage. Hence, we request the government to increase outlay for public healthcare spend during this budget, as this is the need of the hour.

Given the rising healthcare costs and the need for higher sum insured cover, the government should reduce tax burden by increasing the limits under Section 80D of income tax for premium paid for health insurance to Rs 50,000 for all and Rs 1 Lakh for senior citizens. This is crucial for achieving the government’s vision ‘Insurance for all by 2047’ and would substantially reduce the financial burden on families investing in their health and financial wellbeing.

Taneira’s First Brand Film Featuring Usha Uthup and Mrunal Thakur Highlights Craftsmanship and Tradition

23 January, 2025: Taneira, a TATA product has unveiled its first-ever brand campaign, a strategic initiative designed to reinforce its core promises of Trust, Authenticity, Purity, Craftsmanship, Diverse Indian Weaves Under One Roof. The campaign features the legendary Usha Uthup, well-known for her deep love for sarees, alongside the graceful Mrunal Thakur. Together, they bring alive the brand’s dedication to preserving and promoting the textile heritage of the country while empowering consumers to make informed choices. The campaign highlights the timeless elegance of handwoven sarees and the stories they carry, reaffirming Taneira as the ultimate destination for those seeking sarees unequivocally rich in both tradition and trend.

The film unfolds within a vibrant Taneira store, where Mrunal Thakur is seen draping a stunning pure silk saree and seeking the ‘expert’ opinion of Usha Uthup. What follows is an interaction laced with playful exchanges that are a slice of everyday life and resonates with every ardent saree shopper. Their conversation adds a touch of charm while addressing common concerns that many consumers have, from choosing the right fabric to gauging the authenticity of a saree. Through a series of delightful moments, the film underscores the unique qualities of Taneira Sarees, such as pure silk credentials, proudly certified with the Silk Mark tag, to their intricately handwoven designs crafted by master artisans from across the country. It brings to life the enduring allure of these pieces while reassuring consumers that Taneira offers transparency, authenticity, and craftsmanship they can trust.

Sharing her thoughts on this campaign, singer Usha Uthup expressed, “For me, sarees are not just a part of my attire, they are a part of my personal identity. Taneira’s commitment to preserving the art of saree weaving while embracing contemporary design interpretations mirrors my own values of celebrating cultural legacy and individual expression. It is truly special to be involved with a brand that celebrates the timeless beauty of sarees, while making them accessible to women who value both style and meaning in their wardrobe.”

At the heart of the narrative lies the breathtaking ‘Mor design’ Banarasi saree, adorned with over a hundred intricately woven peacocks. This masterpiece spotlights Taneira’s ability to bring unique yet timeless designs to life through unmatched craftsmanship of India’s weaving traditions.

Uthup added, “This partnership feels like a natural extension of my long-standing love for sarees and my passion to support artisans whose craft deserves to be cherished and shared with the world”.

Speaking on the launch of the campaign, Mr. Ambuj Narayan, CEO, Taneira, said “At Taneira, our goal is to offer authenticity with transparency, all at a price that reflects value, while telling the stories of the hands that painstakingly bring each piece to life. We are dedicated to celebrating the seamless blend of heritage and modernity, and this campaign embodies that vision by bringing to life the rich legacy of Indian textiles at the heart of what Taneira represents. It has been an honor to collaborate with a legend like Usha Uthup and the very gracious Mrunal Thakur to tell this story and inspire a deeper connection with the artistry behind every Taneira saree”.

Speaking about the association, actress Mrunal Thakur said, “It has been my pleasure to be a part of this campaign with Taneira and a living legend, Usha Uthup Ma’am. Over the past year, my collaborations with Taneira have been truly enriching. Not only have I been privileged to experience their differentiated designs, but also the diverse crafts they embody. Every collaboration has deepened my appreciation for the sarees and stories they tell. This campaign perfectly captures that journey and feels incredibly meaningful as it aligns with my own fashion philosophy”.

Puneet Kapoor, Chief Creative Officer, Ogilvy South – “Taneira set out to showcase its value propositions to both new saree enthusiasts and seasoned connoisseurs. We asked ourselves some tough questions: Can a brand withstand the scrutiny of the most knowledgeable customers—those who might know as much, if not more, about sarees than we do? While Mrunal has long been the elegant face of Taneira, the real triumph was bringing on the iconic Usha Uthup, the undisputed goddess of sarees in India. This dynamic duo infused our story with charm, entertainment, and emotion, offering a compelling spin on the essence of our value propositions.”

Wear Your Story with Janvi Sachdeva: Silver that Speaks

In a world where jewellery often falls into two extremes – either precious diamonds that feel out of reach or costume pieces that lack soul – Janvi Sachdeva spotted a sweet spot that was waiting to be filled. The brand brings to life unique, statement-making pieces crafted in 92.5 silver that sit confidently between fine jewellery and imitation wear. Each design tells its own story, featuring thoughtfully set gemstones and distinctive aesthetics that break away from the usual. What makes Janvi Sachdeva stand out isn’t just the affordable luxury it offers, but how each piece pushes creative boundaries while remaining wearable. The brand proves that you don’t need to compromise on design or empty your savings to own jewellery that turns heads.

Sometimes, the best ideas come from breaking family traditions. While her family specialised in crafting footwear, young Janvi Sachdeva Kapoor found herself drawn to a different form of artistry: jewellery. Armed with determination and a clear vision, she pursued her education at India’s most prestigious jewellery institutes, GIA Mumbai and IIGJ Delhi, before advancing her skills at Alchimia, the contemporary jewellery school in Florence. Coming from a non-jewellery background became her greatest strength, allowing her to bring fresh perspectives to an age-old craft. Today, Janvi’s mission goes beyond creating just another jewellery brand. She is building a legacy where each piece is bold yet affordable, luxurious yet accessible, and designed to be cherished and passed down through generations.

Breaking new ground in silver jewellery design, Janvi Sachdeva’s collections reflect life’s diverse inspirations. The brand’s standout Spirit Animal collection ventured into uncharted territory, transforming the profound human-animal connection into wearable designs – a theme that resonated deeply with collectors. This innovative spirit continued through subsequent collections: Revamp of the Vintage breathed modern life into Victorian elegance, while Blooming Girls celebrated natural imperfections through floral designs. The Empress collection redefined royal aesthetics for contemporary women, and Style de Moderne turned architectural marvels into striking jewellery pieces. Among recent releases, the versatile XO earrings have become an instant favourite, proving that thoughtful design can blend into everyday wear.

From busy professionals to style-conscious mothers, Janvi Sachdeva’s creations speak to confident women aged 25-60 who appreciate standout jewellery without compromising on quality. These designs then come to life in the skilled hands of artisans in Agra and Jaipur, crafted exclusively in BIS hallmarked 92.5 silver and adorned with carefully selected gemstones. Understanding that personal style often calls for a personal touch, the brand offers customisation options, working closely with clients to create pieces that perfectly match their vision.

With sights set firmly on the global stage, Janvi Sachdeva aims to build a legacy that rivals international jewellery houses like Cartier and Tiffany. The brand’s unique fusion of Indian craftsmanship with English design influences positions it perfectly for the international market, where it hopes to catch the eye of Hollywood stars just as foreign brands have captured Bollywood’s imagination.