Renowned Actress Keerthy Suresh Launches New Products from Walkaroo

Bengaluru, 23rd January 2025 – The celebrity actress and fashion icon Keerthy Suresh has unveiled 3 new ranges of products of Walkaroo-Classico, Urbanoz & Activebeads at “Trade Expo 2025” at Malabar Marina Convention Centre, Calicut. The Event was graced by Ms. Keerthy Suresh, Mr. Jacob Joy- President TIE Kerala, Mr. Nithyananth Kammath, President Malabar Chamber of Commerce and Mr. Anandamani, President, Calicut Management Association along with participation by industry leaders & channel partners.

The event showcased over 1000 new products designed for the upcoming summer season. The highlights included fresh designs in Walkaroo range, enhanced comfort in Walkaroo+ collection, light and fashionable EVA & Hawai products under Flip-Flopz and advanced Walkaroo Sportz.

Ms. Keerthy Suresh, Actor, opined that “Walkaroo’s new range is a perfect reflection of youthful energy and evolving fashion trends blending comfort for every occasion. Going beyond fashion, Walkaroo intends to incorporate aspects of foot-science through its new “know your foot” initiative.”

Mr. Noushad, MD of Walkaroo said “We want to be the customer’s most preferred footwear choice by meeting not just their functional needs, but also fashion aspirations with comfort. With our “know your foot” initiative, we intend to develop footwear solutions that support proper biomechanics of the body as foot is the Foundation of the body.”

The Channel Partners expressed their enthusiasm for the new range, “Walkaroo has been a trusted brand among customers as it stands for quality and variety. These new launches showcase aspirational products that are both trendy and affordable for the discerning customer.” Walkaroo continues to demonstrate its dedication to innovation, comfort, and style.

TCL Celebrates Republic Day with Exciting ‘Spin to Win Big’ Campaign

January 2025: TCL – a globally leading consumer electronics and TV brand has recently announced a Big Republic Day campaign – ‘Spin to Win Big’ on the occasion of the 76th Indian Republic Day. The ongoing campaign involves online and offline integration, giving customers across India a chance to win assured prizes with every purchase of TCL’s 55-inch and above model television.

Republic Day marks India’s transition to a sovereign republic, celebrating the adoption of the Constitution. It symbolizes unity, self-reliance and progress which makes this day a pivotal moment of national pride. For TCL, this day aligns with the values of innovation, inclusivity and an opportunity to connect with Indian consumers through such exclusive campaigns like the Big Republic Day Sale.

To participate, customers need to purchase any TCL television model of 55 inches or above from authorized TCL channel partners, Reliance Digital, Croma or TCL brand stores across PAN India. The offer is also valid for purchase from Amazon and Flipkart. Upon purchasing the product offline, customers will be provided with a QR code at the point of sale while the customers buying the product online will have to either visit the TCL India official website or the brand page to access the QR code. After scanning the code, customers will land on the contest page where they have to enter the required details and upload their purchase invoice. Participants can finally spin the virtual wheel and win the reward from Air Conditioners, Sound Bars, Washing Machines, TVs and gift vouchers.

Delighted with the offer, Mr. Philip Xia, General Manager of TCL India, said, “Republic Day is a time to celebrate unity and progress and we, at TCL India, are proud to bring both to the forefront with our ‘Spin to Win Big’ campaign. This campaign is an extension of our efforts to thank our customers for their trust in TCL and give them a unique opportunity to make their purchases even more memorable. In addition, we strive to deliver cutting-edge products and unparalleled experiences and this campaign exemplifies that commitment.”

The “Spin to Win Big” campaign adds excitement to customers’ Republic Day shopping while emphasizing the brand’s innovative and customer-centric approach. To participate, customers must register on the dedicated landing page after their purchase to claim their rewards. This seamless integration of purchasing options with an engaging online experience showcases TCL’s vision of delivering exceptional value and convenience.

With this campaign, TCL solidifies its position as a market leader in the industry to come up with exciting offers for customer-centricity. This exclusive offer is available on Reliance Digital, Croma, TCL brand stores, and authorized retail stores across PAN India.

Vallaham Foundation Introduces Scholarship Program to Empower Aspiring Entrepreneurs and Professionals

Coimbatore, January 23, 2025: Vallaham Foundation—a legacy rooted in entrepreneurial vision and a commitment to creating meaningful change, has announced the recipients of its Vallaham Scholarship Program 2024. Highlighting its mission of addressing societal challenges and nurturing the next generation of leaders, House of Vallaham continues to inspire change through its impactful initiatives. The awardees were felicitated at Sir George William’s AC Hall, YMCA, Coimbatore.

Founded by entrepreneur and startup-strategist Christopher Sargunam, the organisation has built a reputation for empowering communities and creating sustainable, impactful businesses. Some of the remarkable ventures include: Nool Media, a branding and strategy hub; Saptingala, a quick-service restaurant chain focused on hygiene and affordability; Luxvel Travel, known for its boutique travel and event services; and Vayil, a construction company turning architectural dreams into reality. Together, these ventures reflect Vallaham’s vision for innovation and sustainability.

“The Vallaham Scholarship Program is more than just a financial aid to needy students. It is a bridge to opportunity and a witness to the transformative power of education. By nurturing this talented pool of individuals, we aim to create a ripple effect of positive change that will in turn inspire others to dream big and achieve greater things,” said Christopher Sargunam, Founder of Vallaham Foundation.

This program was born out of Sargunam’s personal experiences with talented individuals who were not able to pursue their dreams due to financial restrictions. What started as a local initiative in Coimbatore soon extended across Tamil Nadu enabling promising candidates to access support.

A distinguished review committee, comprising educationists, administrators, and industry professionals, oversees the meticulous selection process. The panel includes Selene Vinodhini, Principal of Stanes Higher Secondary School; Vivek Jain, a leading chartered accountant; Narayanan, a retired administrator; Rev. Ebenezer Mani, a retired reverend; Sathi Sargunam, a philanthropist and retired businessman; and Ruth Sargunam, an educationist and entrepreneur.

The 2024 scholarship recipients embody Vallaham’s mission to nurture diverse talents. Kishor Muralidharan, from Coimbatore, aspires to be a movie director and has enrolled in a photography and videography course. Ananth Muralidharan, a resident of Trichy, seeks to expand his expertise through a course in digital marketing. Shriram N, from Coimbatore, is a final-year mechanical engineering student requiring support to complete his degree.

Through the Vallaham Scholarship Program, the foundation invests not only in individual futures but also in societal progress, fostering capable and empowered professionals who will contribute to their communities. This initiative stands as a testament to the transformative power of education and the impact of supporting aspirations with sincerity and vision.

iEducation and Mesos Business School,Launch Innovative Online Programs

New Delhi, 23.01.2015 –   iEducation, a trusted name in modern education solutions, has joined hands with MESOS Business School to launch a suite of innovative online programs, including degree and diploma courses in Entrepreneurship, Cyber Security, Project Management, and Data Analytics. These programs are tailored to meet the evolving needs of students and working professionals, offering a global edge in today’s highly competitive industries.

The collaboration combines MESOS Business School’s expertise in delivering world-class education with iEducation’s mission to make quality learning accessible to everyone. Each program is carefully crafted to provide a blend of theoretical foundations and hands-on practice, ensuring students are equipped to meet real-world challenges in their respective fields.

With a flexible online format, learners can access globally recognized certifications while balancing work and personal commitments. Modules are taught by renowned academics and industry practitioners, providing students with mentorship, global insights, and cutting-edge skills. The programs also feature practical projects, interactive tools, and access to the Mesos Entrepreneurs and Professionals Community, a worldwide network of mentors and peers.

Mr. Kapil Rampal, Director of iEducation, shared his thoughts on the collaboration, stating, “These online programs represent a significant step forward in making world-class education available to everyone. Whether it’s Entrepreneurship, Cyber Security, Project Management, or Data Analytics, these fields are critical to today’s economy, and we are proud to offer programs that prepare students for success in these high-growth domains.”

What sets these programs apart is the added benefit of placement assistance with some of the world’s leading organizations, including Renault, Airbus, Capgemini, and L’Oréal. Furthermore, students can earn ECTS credits transferable to MESOS Business School’s advanced programs, enabling continued academic and professional growth.

To make it even more accessible, iEducation offers a special opportunity for students to secure their enrollment by paying only the registration fee. This initiative ensures that aspiring learners can join these prestigious programs without delay.

Shri Sudhanshu Ji Maharaj Leads Spiritual Shivir in Prayagraj During Mahakumbh

Prayagraj, India – Renowned spiritual leader, Shri Sudhanshu Ji Maharaj, has organized a special Shivir in Prayagraj during the auspicious Mahakumbh Mela. The Shivir is present at Plot 46, Sector 6 Naag Vasuki Road, Prayagraj from January 21st to 23rd, 2025, and February 4th to 7th, 2025. This Shivir is open to all the pilgrims who want to immerse themselves in spiritual activities.

This Shivir is organized under the guidance of Shri Sudhanshu Ji Maharaj and Dr. Archika Didi with an objective to connect with innerself and cleansing one’s soul by engaging in activities like morning Dip in the Sangam (confluence Yamuna, Ganga and Saraswati), accompanied by the chanting of Vedic mantras. Throughout this spiritual journey, attendees can engage in various divine activities including Yajna (sacred fire rituals), yoga sessions, meditation, satsang (spiritual discourse), storytelling, and the Amrit Ganga Maha Aarti (grand worship ceremony).

As part of his commitment to serving humanity, Shri Sudhanshu Ji Maharaj has also organized Bhandara (free community meal) and quilt distribution to the needy and Gau Pujan (cow worship) as a mark of reverence for all living beings.

Mahakumbh, a 45-day long spiritual event started with Amrit Snan on 14th January 2024 (Makar Sankranti) and will conclude on 26th February 2025. It is a time when followers of various deities come together under one umbrella showcasing the prowess of Sanatan Dharma.

Maharaj Ji believes that the event’s organization is flawlessly executed, showcasing a seamless blend of meticulous planning and spiritual devotion. He mentioned “This Mahakumbh is a rare celestial event that offers a profound opportunity for spiritual awakening and liberation. I would like to express my gratitude to Uttar Pradesh Chief Minister hon’ Shri Yogi Adityanath ji and hon’ Prime Minister Narendra Modi ji for their dedicated efforts in creating a world-class infrastructure for the Mahakumbh.”

The Mahakumbh Mela is not just a religious gathering; it is a cultural and social phenomenon that attracts millions of visitors from across the globe. Some of the prominent dignitaries and celebrities are also immersing themselves in the divinity of Mahakumbh. It is a testament to the enduring power of faith and the timeless traditions of India.

ITC Mangaldeep Unveils AR-Powered Devotional Journey at Maha Kumbh 2025

23rd January 2025: ITC Mangaldeep, India’s leading incense brand, is setting a bold precedent in devotional engagement by integrating cutting-edge 3D Augmented Reality (AR) technology to redefine spiritual experiences for the Maha Kumbh 2025. This innovative initiative offers devotees a virtual gateway to immerse themselves in the sacred rituals of the Maha Kumbh, bringing traditions like the Shahi Snaan (royal bath), Deep Daan (lamp offering), and Aarti (prayer ceremony) directly to their homes. By blending the timeless essence of faith with modern technology, ITC Mangaldeep not only enriches devotion but also broadens access to one of the world’s most revered spiritual gatherings.

Occurring once every 12 years, the rare and revered Maha Kumbh is the largest spiritual convergence on Earth, where over 400 million devotees are expected to unite in 2025 for a collective celebration of faith. Recognizing that millions may not be able to participate physically, ITC Mangaldeep’s AR-powered initiative bridges the gap, ensuring the transformative spirit of the Maha Kumbh reaches every corner of the world.

Through an exclusive AR experience, ITC Mangaldeep introduces a personalized devotional filter that allows users to create unique Maha Kumbh souvenirs. Devotees can virtually participate in the rituals, capture their spiritual moments, and share them with loved ones, spreading the divine energy beyond the sacred grounds.

Adding to this innovation, Mangaldeep is organizing a hybrid Deep Daan ceremony, where virtual offerings made by AR users are physically carried to the Ganges each week. This seamless integration of digital and physical realms creates a deeply personal connection, ensuring that the essence of the Maha Kumbh is experienced both individually and collectively.

Commenting on the initiative, Mr. Gaurav Tayal, Divisional CEO, Matches and Agarbatti Division, ITC, said, “The Maha Kumbh is more than an event; it is a profound confluence of faith, tradition, and, spirituality. At ITC Mangaldeep, we are honored to bring this sacred experience closer to millions who may not physically attend. Our AR initiative goes beyond bridging distances—it deepens the connection between tradition and innovation, ensuring the divine reaches all, irrespective of boundaries.”

ITC Mangaldeep’s initiative reaffirms its commitment to innovation, inclusivity, and cultural preservation by blending ancient traditions with modern technology. By enabling universal access to the Maha Kumbh, the brand positions itself as a harbinger of transformative spiritual experiences, elevating the connection between devotees and the divine.

With this pioneering campaign, ITC Mangaldeep empowers audiences to engage with the Maha Kumbh like never before, offering a first-of-its-kind AR journey that captures the spirit of devotion in the digital age. This initiative is a testament to how technology can amplify faith and tradition, inspiring a new era of spiritual engagement.

ISACA Survey Highlights Growing Stress Among India’s Privacy Professionals Amid Compliance Challenges

Bangalore, India, January 23, 2025: ISACA, the leading global professional association dedicated to advancing careers in digital trust, has released its State of Privacy 2025 survey report, highlighting increasing stress levels among privacy professionals in India and worldwide. Despite progress in privacy staffing and strategic alignment, professionals continue to face mounting pressures amid a rapidly evolving compliance and risk environment.

The global survey, which gathered insights from over 1,600 professionals, including 126 from India, reveals that 53% of privacy professionals in India find their roles more stressful than five years ago, with 29% experiencing a significant increase in stress levels. The primary stress drivers include the rapid evolution of technology (76%), compliance challenges (67%), and resource shortages (57%).

The report highlights critical challenges in India’s privacy landscape, particularly in training and data security:

  • Data Breaches & Leakage: 42% of respondents globally identified data breaches as a concern, compared to 49% from India.
  • Lack of Training: 47% of respondents worldwide cited inadequate training as a major issue compared to 53% from India.
  • Training & Awareness Gaps:
    • 49% of global respondents said privacy training is included in new hire programs, compared to 53% from India.
    • For global and India-based respondents, 6% of each reported no privacy training.

These figures indicate a pressing need for enhanced training and awareness programs in India to mitigate privacy risks effectively.

A Challenging Landscape

Indian respondents identified three primary challenges affecting privacy programs: a lack of competent resources (46%), managing risks associated with new technologies (40%), and unclear mandates, roles, and responsibilities (37%). Resource allocation remains a mixed landscape, as 44% of Indian respondents believe their privacy budgets are appropriately funded, while 36% globally perceive underfunding as a concern. Encouragingly, 51% of Indian respondents anticipate a budget increase in the coming year. There are some challenges that come with hiring , with 70% stating that expert-level privacy professionals are the hardest to recruit.

Additionally, privacy professionals struggle with compliance clarity, as only 37% of India-based organizations find it easy to understand privacy obligations, while 19% consider it difficult.

Respondents from India also provided insights into their most common privacy failures, listing lack of training or poor training (53%), data breaches (49%), not performing a risk analysis (43%) and non-compliance with applicable laws and regulations (43%) in the top three.

“As India’s digital economy expands, organizations must tackle skill shortages, evolving compliance demands, and emerging technology risks. Prioritizing continuous training, privacy awareness, and privacy by design is crucial to strengthening compliance, mitigating risks, and fostering long-term digital trust, positioning organizations for sustainable success in an increasingly data-driven world.” says RV Raghu, director, Versatilist Consulting India Pvt Ltd, and ISACA India Ambassador. Bright Spots

Despite these challenges, the research highlights several encouraging trends. While the median privacy staff size has seen a slight decline from the previous year, fewer respondents report understaffing in technical and legal/compliance roles, indicating some progress in workforce stabilization. Additionally, 81% of Indian respondents affirm that their privacy strategy aligns with organizational objectives, and 63% believe their boards of directors adequately prioritize privacy. Indian organizations are also demonstrating a strong commitment to compliance, with 89% leveraging frameworks or regulations to manage privacy and 69% enforcing documented privacy policies and procedures. Twenty-nine percent of Indian organizations believe they are unlikely to experience a material privacy breach in the next 12 months.

Privacy by Design as a Differentiator

The survey underscores the importance of privacy by design, with 76 percent of Indian respondents practicing this approach when building new applications and services. Enterprises that integrate privacy into the engineering process report:

The survey found that enterprises based in India that always practice privacy by design are more likely to:

  • Have high confidence in their privacy teams (68% versus 48% total in India)
  • Believe their technical privacy area is appropriately staffed (52% versus 45% total in India)
  • Believe their boards of directors prioritize privacy (77% versus 55% total in India)

“When privacy is aligned with business objectives, integrated with a privacy by design approach, and viewed as both an ethical and compliance responsibility, organizations stand to gain tremendous value,” says Safia Kazi, ISACA Principal, Privacy Professional Practices. “Enterprises must prioritize and advance their privacy programs by leveraging emerging technology, frameworks, training, and best practices to keep pace with the evolving digital landscape.”

Bank of Baroda Connects with Over 348,000 Farmers Through ‘Baroda Kisan Pakhwada’ 7th Edition

Mumbai, January 23rd, 2025: Bank of Baroda (Bank), one of India’s leading public sector banks, concluded the 7th edition of its flagship rural outreach programme, ‘Baroda Kisan Pakhwada’ on a high note. Through the fortnight-long initiative, the Bank connected with over 348,000 farmers across the country and cumulatively sanctioned agri loans of over Rs 3,300 crore. Through a combination of mega kisan melas, choupals, health camps and other drives, the Bank showcased its strong ties with the agricultural community.

As a part of the Baroda Kisan Pakhwada programme, Bank of Baroda organised outreach events across its 22 zones and 119 regions pan-India, with the ‘Baroda Kisan Rath’ travelling across the country to raise awareness and to share information on the Bank’s agriculture lending products & services as well as Government initiatives, such as lending schemes under the Atmanirbhar Bharat Package, micro insurance, social security schemes etc. The Bank also felicitated progressive farmers, entrepreneurs and customers for their contributions to the sector.

This year’s theme focused on leveraging technology to empower Indian farmers and the Bank introduced two digital initiatives – the Digital Baroda Kisan Credit Card (BKCC) and Digital Gold Loan to facilitate seamless access of credit to farmers.

Speaking on the occasion, Shri Lal Singh, Executive Director, Bank of Baroda said, “The success of Baroda Kisan Pakhwada underlines our unwavering commitment to India’s agriculture community. Through our digital initiatives like Digital BKCC and Digital Gold Loan, our aim is to simplify access to credit, making banking services more accessible and convenient for farmers. Through the Baroda Kisan Pakhwada, we have helped create a strong awareness on the range of offerings available with the Bank, thus empowering farmers to take advantage of financial schemes that will fuel their growth.”

Summercool Group Enhances Brand Visibility During Maha Kumbh with Creative Marketing

23 January 2025: Summercool Group, the parent company of Summercool Home Appliances Ltd. and Thermocool Home Appliance Ltd., is proud to announce their strategic advertising initiatives with Indian Railway, Prayagraj city authorities, and Kumbh authorities, enhancing the brand presence during the sacred Mahakumbh Mela. By committing to the “Make in India” and “Vocal for Local” initiatives, Summercool Group embarked on an advertising initiative that reflects its dedication to innovation, community, and cultural heritage.

Summercool has partnered with Indian Railways for train body branding on local UP trains connecting Uttar Pradesh. The vibrant and engaging branding on these trains reaches thousands of passengers daily, fostering a sense of pride and support for locally manufactured products and manufacturers.

Along with that, the brand has showcased its brand advertisement on approx 500 boats at Kumbh Mela, providing a convenient way for pilgrims to reach Sangam Ghat for the sacred bath. Furthermore, massive advertising hoardings have been placed at all entry and exit locations of Kumbh Mela, as well as across Prayagraj city, to maximize exposure and ensure the brand’s presence during the pilgrimage.

Sanjeev Kumar Gupta, CMD, Summercool Home Appliances Ltd., said, “We are thrilled to be a part of this holy Mahakumbh Mela to connect with a diverse and vast audience of India coming from different regions and places. The Mahakumbh, recognized as one of the largest human gatherings globally, offers a unique platform for businesses like us to connect directly with millions of people as their customers. Our marketing initiatives during kumbh align with the government’s vision of promoting and supporting locally manufactured products and contributing to India’s economic growth. By supporting PM Modi’s ‘Make in India’ and ‘Vocal for Local’ initiatives, we are not only enhancing our brand presence but also encouraging consumers to choose homegrown solutions and support them.”

Summercool Appliances has been a trusted name in Uttar Pradesh for years, offering an array of affordable, high-quality, and energy-efficient home appliances designed to cater to the evolving needs of every Indian household. With this campaign, the brand underscores its mission to blend tradition and technology, providing sustainable and innovative solutions.

Adani Skill Development Centre conducts first port training with international participants

Nellore: 23rd January 2025: Adani Skill Development Centre (ASDC), the skilling arm of Adani Foundation, celebrated a significant milestone recently with the culmination of a 90-day training program at Krishnapatnam port. This is the first time that international participants joined ASDC’s maritime training course, which embodies the spirit of Vasudhaiva Kutumbakam — The World is One Family. The batch comprised 10 trainees from Tanzania and 20 students from India, creating a diverse and enriching learning environment.

“The achievements of our Tanzanian trainees exemplify our belief in Vasudhaiva Kutumbakam. This initiative reinforces our mission to empower individuals across borders and build a skilled workforce equipped for the challenges of modern maritime industries,” Mr Jatin Trivedi, CEO, of ASDC, said.

Launched in October 2024, the port training programs were designed to equip participants with world-class maritime skills. The curriculum is a mix of theoretical and practical modules on industry-grade simulators. The program trains participants in rubber-treated gantry (RTG) crane operations, heavy motor vehicle (HMV) driving, and marine engine and mechanical systems (MEMS).

“The training program was more than just learning for us. From mastering RTG cranes to understanding the details of port operations, we’ve gained skills and confidence that will shape our future,” Frank Daud Mgendi, a Tanzanian trainee, said.

Tanzania resident Lameck Rojas Kidasi said this was his first visit to India. “Coming to India and getting a chance to learn and work along with other students was so much fun. I am very excited about future opportunities,” he said.

A certification ceremony for the students was held at the Krishnapatnam facility and Mr Vijay Singh Rathod, dry cargo head at Adani Krishnapatnam Port Limited (AKPL), was the chief guest for the event. Mr Koushal Singh, head of safety and environment, AKPL, and Mr Siddharth, head of marketing, AKPL, were the guests of honor.

ASDC’s Krishnapatnam facility, spanning over 20 acres and offering 21 simulation-based programs, is a hub of excellence in skilling. Since 2016, ASDC has trained over 1,60,000 youth, with 68% securing sustainable livelihoods, collectively generating an economic impact exceeding Rs 1,400 crore annually.