AnantashreeVibhushit Paschimnaya Dwarkashardapeethadhishwar Jagadguru Shankaracharya Swamishree Sadanand Saraswati Ji Maharaj visited the Rajarishi Palace, located in Sector-17, Mukti Marg, West, Prayagraj, Uttar Pradesh. During his visit, he engaged in a profound and enriching discourse with Dr. B.K. Modi, who has been honored with the title of Rajarishi by all four Shankaracharyas.

Their conversation explored the interconnectedness of all beings, delving deeply into the wisdom of the Vedas and scriptures. Together, they reflected on the teachings of Adi Shankaracharya and the timeless philosophy of Advait (oneness). Their dialogue emphasized the importance of fostering a deeper understanding of shared humanity, practicing benevolence, and promoting global peace, harmony, and coexistence.

This vision integrates success with spirituality, emphasizing a way of life that serves both the individual and society. Rajarishi expressed his keen desire to bring all four Shankaracharyas on a shared platform to exchange insights and deepen collective understanding, thereby enriching the spiritual and philosophical fabric of humanity.

28th January 2025, Mumbai: LoanTap, one of India’s leading fintech companies, proudly announces the nationwide rollout of the BICRI (Business Indicator for Credit Ratings in India) Report. This cutting-edge credit assessment tool is designed to revolutionize the way micro-retailers and MSMEs access credit. The full-scale launch builds upon the success of its reveal during the Global Fintech Fest (GFF) in 2024, where the innovative framework was introduced to an enthusiastic response. Over 4,000 inquiries were received during the limited rollout phase, demonstrating the tool’s potential to meet an unmet need in the credit market.

BICRI, an AI-powered framework, evaluates a range of parameters—including financial data, credit history, social metrics, and trade behavior—to deliver an accurate and holistic credit score. It enables micro-retailers and MSMEs to assess their creditworthiness and improve their financial standing while equipping lenders with reliable data for informed decision-making. The initial feedback from GFF reveal was instrumental in refining BICRI further. LoanTap incorporated suggestions from early adopters to enhance the tool’s usability and accuracy. Key improvements include the integration of the Account Aggregator platform, enabling users to securely share bank statements via OTP instead of manual uploads. BICRI is launched with an aggressive price of ₹499 to attract more first time users.

 BICRI Report:

• Holistic Credit Assessment: Evaluates financial data, trade behavior, credit history, and social metrics.
• Account Aggregator Integration: Simplifies the sharing of bank statements with OTP-based access.
• User-Centric Design: Built on insights and feedback from early adopters, ensuring the tool addresses real-world needs.
• Inclusive Financial Ecosystem: Aims to empower underserved MSME sectors and drive financial literacy.

Satyam Kumar, CEO and Co-founder of LoanTap, shared his vision for BICRI:

“We are thrilled to bring BICRI to the national stage, as it represents our commitment to fostering financial inclusion for MSMEs. By leveraging AI and customer feedback, we’ve developed a solution that empowers micro-retailers with actionable insights into their creditworthiness. This is not just about improving access to credit but about creating a sustainable credit ecosystem that aligns with the unique needs of India’s small businesses.”

The reveal of BICRI during the 2024 Global Fintech Fest served as a testing ground for its framework. With an overwhelmingly positive response from industry stakeholders and users, LoanTap prioritized refining the product based on real-world use cases and feedback. This iterative process ensures that the full market launch of BICRI is positioned to address the unique challenges faced by India’s unorganised micro retailers.

New Delhi, 28th, January, 2025: Ashiana Housing, a leading real estate developer listed on the NSE and BSE, announces the launch of Ashiana Nitara, situated on Ajmer Road, Jaipur. This phase encompasses 224 premium 2 & 3BHK flats, meticulously designed to offer a blend of modern comfort and convenience. Spanning an area of 10,373.03 square meters, this phase is a continuation of the larger 8-acre development. The residences are priced between ₹56 lakh and ₹1.02 crore, catering to both discerning end-users and astute investors, with the project expected to achieve a total sales realization of ₹132 crore. Construction of this phase is underway, with delivery scheduled for April 2028.

Ashiana Nitara is a testament to thoughtful planning and innovation, offering a unique living experience with its state-of-the-art amenities and sustainable design principles. With just 30% of the project area allocated to building structures, the development boasts an expansive 2.3-acre green podium, creating an eco-friendly and serene environment. The project’s east-west aligned buildings ensure ample natural light, enhanced ventilation, and privacy for residents. Adding to its appeal is a 1/4-kilometer podium area that promotes hassle-free movement, reduces carbon emissions, and enhances safety, particularly for children.

Strategically located on Ajmer Road, one of Jaipur’s rapidly developing residential and commercial hubs, Ashiana Nitara offers excellent connectivity to key locations. The Jaipur International Airport and railway station are a short drive away, and the project is surrounded by essential amenities, including schools, markets, hospitals, and malls. In addition to the residential units, the entire project will feature 22 retail shops, ensuring convenience for its residents and adding significant value to the overall development.

Speaking on the launch, Mr. Ankur Gupta, JMD of Ashiana Housing, said, “Ashiana Nitara reinforces our commitment to creating quality living spaces that blend comfort, convenience, and sustainability. Ajmer Road is rapidly transforming into a prime residential hub, driven by its excellent connectivity and robust infrastructure. With its unique design, thoughtful amenities, and strategic location, Ashiana Nitara is a perfect choice for both homeowners and investors.”

Ashiana Housing showcases its dedication to quality and thoughtful design with every detail of this project. By creating homes that balance modern living with sustainable features, the company continues to build on its reputation for delivering exceptional residential spaces.

New Delhi, January 28, 2025: Interio, one of India’s leading furniture brands under the Godrej Enterprises Group, has launched UPMODS, an innovative furniture range designed to meet the evolving needs of modern Indian consumers. Tailored for homeowners who value personal style, adaptability, and sustainability, UPMODS sets a new benchmark in furniture ownership with its unparalleled customization and upgradability.

UPMODS offers consumers the flexibility to modify their furniture without the need for complete replacements, providing a sustainable alternative that evolves with their lifestyles. With 2450 combination options, this platform-based approach empowers homeowners to upgrade, refurbish, and personalize their furniture effortlessly, enabling a complete transformation of their home’s look and feel.

Dr. Dev Narayan Sarkar, Senior Vice President and Head of Consumer Business, Interio, said, “The future of interior design lies in personalization and practicality, driven by the growing demand for multifunctional spaces that adapt to individual lifestyles. Today’s design-conscious consumers seek furniture that not only reflects their unique style but also evolves with their needs. UPMODS is our innovative response to this trend—a premium yet accessible furniture solution that supports sustainable living by reducing waste and eliminating the need for frequent replacements.”

The UPMODS range features:

• Sofa Platform: A versatile core chassis supporting multiple configurations. Consumers can start with a 3-seater and expand to a sectional. Removable upholstery, interchangeable armrests, and various fabric and color options enable complete personalization.
• Dining Collection : Adaptable table sizes with mix-and-match chair designs, under structure, tabletop designs and much more.  The range allows upgrades from a 4-seater to a 6 or 8-seater, with multiple material and finish options for a personalized dining experience.
• Bed Range: Contemporary designs with modular components, including interchangeable headboards and flexible storage configurations. Options for size upgrades and diverse material combinations cater to different bedroom aesthetics.

UPMODS combines form, functionality, and sustainability, addressing the limitations of traditional furniture with its innovative modular design. By offering affordable upgrades and customizable elements, it empowers homeowners to keep their spaces aligned with changing trends while reducing environmental impact.

With UPMODS, Interio continues to shape the future of home décor, ensuring that modern Indian homes reflect evolving lifestyles without compromising on style, comfort, or sustainability.

New Delhi, January 28th, 2025: FUJIFILM India, a leader in cutting-edge imaging and healthcare technology, proudly announces the launch of its second brand film “Maa’s fight through my eyes” under the series “Stories of More Smiles”. The brand film is based on a real-life success story of FUJIFILM India’s Medical Systems Division’s social campaign on breast cancer awareness called “Find It Early, Fight It Early”. This social initiative is a comprehensive social campaign with strategically integrating multiple touchpoints to amplify the message of breast cancer awareness. The campaign begins with “Find It Early Fight It Early” on ground activity to engage with communities, followed by spreading awareness of self-examination and mammography in symptomatic cases. The detection of breast cancer in a patient in Berhampore followed by treatment support by FUJIFILM India’s CSR initiative was a story that demonstrates the resilience of cancer and acted as a motivation for the script.

Conceptualized by FUJIFILM India Corporate Communications & CSR team, the Ad film is written and directed by Ranvir Kumar Suman and produced by Seaface films. The brand film was shot on Fujifilm Fujinon Premista Cine lenses and involved a massive effort of having a crew of over 80 people in the ad film. The story is a testimonial set against the hustling and vibrant backdrop of Berhampore, West Bengal, narrating the first-hand account of a breast cancer survivor, through the perspective of her daughter. The journey of the cancer survivor’s family from despair to hope unfolds through the tireless efforts of two compassionate medical professionals, Paromita and Ipsita, who incorporate the spirit of dedication and care.

The narrative emphasizes the pivotal role of Fujifilm’s advanced mammography technology in transforming breast cancer survivor’s life, enabling early detection and precise treatment. Through close glimpses into the world of the daughter of a cancer survivor, the film portrays the emotional highs and lows of dealing with cancer while showcasing the resilience of the human spirit. The Ad film concludes on a positive and heartfelt note where the cancer survivor wins the battle against breast cancer and her life takes a meaningful turn as she advocates and dedicates herself to spread awareness by distributing pamphlets and educating women to take charge of their lives.

Mr. Koji Wada, Managing Director, FUJIFILM India stated, “At FUJIFILM India, we are committed to delivering innovative products and solutions that embody our Group Purpose of ‘Giving Our World More Smiles.’ By blending diverse ideas, unique capabilities, and extraordinary people, we aim to create solutions that bring joy and smiles to the world. This brand film reflects our commitment to creating awareness about early detection and showcasing how our innovative solutions can make a real difference. Fujifilm’s advanced diagnostic imaging solutions, combined with the dedication of healthcare professionals, continue to redefine patient care across the country. This brand film aims to inspire millions, shedding light on the importance of empathy, expertise, and innovation in the fight against breast cancer.”

Mr. Abhi Shekhar Singh – Vertical Head, Corporate Communications & CSR – FUJIFILM India, expresses his excitement – “At FUJIFILM India, our actions are in line with our Group Purpose of “Giving Our World More Smiles.” This is the second ad film under “Stories of More Smiles” which continues to tell the stories that should matter for the society for a social good. Shot over a span of 3 days across 7 locations, the film navigates the truth of the story and every aspect of what happened in the journey from diagnosis to post-recovery in the family of a breast cancer survivor. The film reflects the real ethos of FUJIFILM India as a healthcare brand which revolves around empathy and service to the society.”

Staying true to its Group Purpose of “Giving Our World More Smiles,” FUJIFILM India not only leads in innovation in healthcare but more importantly, embodies efforts that turns reluctance into resilience.

Bengaluru INDIA, January 28, 2025: One of the most iconic and the largest congregation of student chefs from 50 countries will gather for a week, in different cities, to celebrate power of food to build bridges of solidarity and bring people and countries together.

The 11th edition of the Young Chef Olympiad, will be held under the aegis of the International Institute of Hotel Management (IIHM) in partnership with the International Hospitality Council (IHC) London. The Young Chef Olympians- student chefs from 50 nations will undertake two rounds of culinary challenges, to attempt to win, the coveted YCO 2025 Golden Toque.

Speaking to journalists across India on a video conference before this global event, Dr. Suborno Bose, Chairman of International Hospitality Council (IHC) and Founder YCO, and Chairman IIHM said “Through the course of 11 years, the Young Chef Olympiad has grown from strength to strength and has taken on many worthy causes starting from unity in diversity to the UN Sustainability Development Goals and to the promotion of Millets. This year we will secure the future of hospitality & hospitality education to make AI which we call Advanced Intelligence) help tourism and hospitality do more for people with enhanced human touch. The immersive experience of the Olympiad, will dismantle barriers and cultivate an environment where dialogue flourishes and friendship blossoms.”

The competition rounds will start, at the IIHM campus kitchens, from Feb 3, in Goa, and from Feb 4 in Delhi, Pune, Hyderabad and Bengaluru. The top 10 Young Chef Olympians as per the scores of the two rounds, will compete in the Grand Finale of YCO 2025 in Kolkata on February 8, 2025.However there is also the plate trophy and the Dr Suborno Bose Culinary International Challenge prize up for grabs. Each trophy, in this global platform, is bound to embellish the careers of young chefs and validate their skills.

But each of the Young Chef Olympians, along with their mentors, the judges, and the YCO organising team and student volunteers will be- quite literally, on the same plate of friendship, as each of them will go home a winner, in the cause of cementing friendships and unity through food.

There will be another winner in this year’s YCO. This winner will not compete but be the catalyst for phenomenal change in global hospitality education- A.I.

The International Institute of Hotel Management (IIHM), has adopted a comprehensive framework to integrate Artificial Intelligence (AI) into global hospitality education. This initiative prioritizes inclusivity, human-centric values, and sustainability, reflecting the industry’s evolving needs while preserving its essence.

Bengaluru round on Feb. 4th 2025:

On Feb 4, 2025. Bengaluru will host students from Romania, Malaysia, South Africa, Namibia, Maldives, Bhutan, Equatorial Guinea, Switzerland, Northern Islands and Iran.

Judges in Bengaluru will be Chef Shaun Kenworthy, Chef/food concept consultant and strategist; Chef Mario Perera, Executive Chef at The Dorchester, London; Chef Enzo Oliveri, Celebrity Chef, Cavaliere OSI, President of Italian Chefs Federation UK, Director International Hospitality Council, Senior Judge Young Chef Olympiad, Hospitality Educator, Food promoter, Events/Exhibition Organiser.

The Chief Adjudicator will be Chef Paul Jervis – head of school Westminster capital city of college. The Bengaluru event will be sponsored by Ariane Porcelain, Brigade Hospitality, Mc Cain Foods, Incredible India- Ministry of Tourism & Yuva Tourism Bangalore Chapter and Delphis.

“This year an additional elimination round was the Young Chef India round which saw participation from students from hotel management institutes across the country. We are proud that the winner of the YCI 2025 is Aliakbar Rampurawala from Bengaluru,” apprised Ms Sanchari Chowdhury, FIIHM, Director- IIHM Hotel School, Bangalore, Head- South India & Co-Director- IndiSmart Learning, while addressing the media.

“Showcasing the multicultural culinary diversity of different countries, YCO 2025 will also bring together the student chefs and chef mentors for the “United World of Young Chefs”. There will be World Cuisine display by the 10 participating countries at Bangalore & Karnataka Food festival organized by IIHM Bangalore in partnership with Venue Partner Brigade Hospitality on 3rd February 2025. We are expecting a foot fall of 500 – 700 pax to be present within the age demographic of 18-25 in the student crowd and a mixture of 25-60 in the form of parents, mentors and chefs from abroad,” added Ms Chowdhury.

A book by Dr Suborno Bose on the A to Z of AI in tourism and hospitality will be launched during the opening of the YCO in Goa. This is aptly called Harmonizing Human Touch and AI in Tourism and Hospitality

“With YCO and AI Suborno Bose has changed the realm of hospitality education”, said Padma Shri Chef Sanjeev Kapoor, Principal Judge and Mentor for YCO 2025

Intelligent hospitality, therefore will be a goal and a way of life of the Young Chef Olympians as they cook, compete, collaborate, but most importantly cement ties, in the largest grandstanding of culinary diplomacy in the world, achieved by young chefs. This impact will be felt beyond the kitchens in IIHM campuses, in the cities where two rounds of the Young Chef Olympiad will be held, culminating in the grand finale where the winner will be chosen.

As in previous years Padma Shri Chef Sanjeev Kapoor is the Principal Judge and Mentor for YCO 2025 while Prof David Foskett OBE, the legendary hospitality educator and author is Chairman of the Jury. The judging panel includes internationally acclaimed celebrity chef judges including Chief Judge Chef John Wood, a Michelin Star Chef and Founder of KitchenCUT .

Members of the public will also get an opportunity to participate. There will be an online voting opened to vote for the best dessert in round 1 of the main competition, and for the most popular national dish in the United World of Young Chefs competition.

As the chefs of 50 countries including India’s very own, Aliakbar Rampurawala from Bengaluru, return from YCO; the fire of solidarity of the Young Chef Olympiad movement will burn in hospitality college campuses and beyond in these countries, thus making the YCO, a truly global movement- curated and chiseled under the visionary leadership of Dr Suborno Bose, Chairman IIHM and Founder YCO.

India, January 28, 2025 – Cordelia Cruises, India’s premium cruise line, is proud to celebrate National Tourism Day by introducing an exclusive offer for the hospitality and tourism industry across the country. This exclusive year-long offer aims to honour the industry’s backbone—its people and introduce them to the unmatched joy of cruising.

As part of this initiative, limited staterooms will be reserved on every sailing, ensuring consistent availability for eligible professionals starting January 25, 2025. Designed to provide a luxurious yet accessible experience, these staterooms will be offered at a concessional fare, with detailed terms and conditions available on the Cordelia Cruises website. This offer extends to all individuals working with hotels, airlines, travel agencies, and related sectors, inviting them with their families or friends to experience the magic of cruising firsthand.

“The tourism and hospitality industry has been the backbone of India’s tourism growth. These individuals work tirelessly to create memorable experiences for others, and this initiative is our way of expressing gratitude and giving back to them. We hope this exclusive offer provides a well-earned opportunity for them to unwind and create cherished memories with their loved ones.” said Jurgen Bailom, President and CEO of Waterways Leisure Tourism Pvt Ltd, Cordelia Cruises.

Cordelia Cruises’ year-long initiative invites professionals to enjoy the best of Indian hospitality, entertainment, and extraordinary cuisine. With over 100 sailings scheduled in the coming year, professionals and their families will have ample opportunities to take advantage of this exclusive offer. As India’s premium cruise line, Cordelia takes immense pride in showcasing the essence of Indian culture and excellence, offering an experience that is uniquely Indian at its core. By engaging the travel trade community, this initiative emphasizes Cordelia’s commitment to expanding India’s tourism ecosystem and positioning cruising as an accessible and aspirational vacation option for Indian travellers.

Bengaluru, January 28: SEBI registered weath- tech platform, Elever has announced the launch of its new Portfolio Management Services (PMS) to deliver consistent, long-term returns to investors. Elever uses a combination of data and technology to suggest systematic investments to its clients. Its quant-based investment approach is designed to help investors achieve significant alpha on invested amounts.

Elever’s rule-based models, factor investing strategies and tactical quant methods help not only to pick good quality stocks but also select the right investment weightage.This all-weather strategy aims to enhance portfolio performance by combining data-driven insights with a systematic approach ensuring superior risk-adjusted returns.

The launch of the PMS addresses a critical market gap, as traditional active money management strategies have increasingly struggled to outperform benchmarks. According to Elever’s analysis, over the past 18 years, most large-cap active funds underperformed their benchmarks in 13 years, while mid-cap funds faced similar challenges since the mid-2010s. This underperformance has fueled demand for advanced, data-driven investment solutions like Elever’s PMS, which delivers superior, consistent returns for investors.

This has created a strong demand for advanced, data-driven investment solutions like PMS that can deliver higher and more consistent returns for investors. To meet this growing demand, Elever’s PMS employs a sophisticated multi-factor model that analyzes over 500 factors across 17 years. The platform’s proprietary tactical risk-rotation models utilize machine learning algorithms to predict market signals with up to 90% accuracy for the next 6-12 months, allowing for dynamic portfolio adjustments in response to changing market conditions.

“Generating alpha consistently in today’s market is a significant challenge,” said Karan Aggarwal, Co-founder and Chief Investment Officer at Elever PMS. “Our investment philosophy is built on three core pillars: rule-based investing, factor alpha, and tactical allocation. By eliminating human bias through our 100% rule-based approach and combining proprietary factor models with tactical risk rotation, we aim to navigate market cycles effectively and deliver superior risk-adjusted returns.” he said.

Karan, the CIO of Elever is a CFA and brings over 15 years of experience in developing equity and fixed income products and has previously managed investment strategies totaling more than USD 5 billion at Indxx Capital. His expertise spans serving AMCs, ETF sponsors, hedge funds, and pension funds, with a specialized focus on factor investing and quantitative research.

The launch aligns with significant growth in India’s wealth management sector. According to a recent Deloitte report, the unmet demand for wealth management services in FY24 was estimated at US$0.4 trillion, with target customer segment wealth expected to rise from US$1.1 trillion in FY24 to US$2.3 trillion by FY29. PMS AUM in India has nearly tripled growing from US$149 billion in FY17 to US$405 billion in FY24. Higher awareness about PMS as an investment vehicle and stock market returns post-COVID are the key drivers of this growth.

“At Elever, we are pioneering factor investing in PMS because it offers a systematic and transparent approach to delivering consistent value,” said Anshul Sharan, Co-founder and CEO of Elever. “By tailoring strategies to market conditions and leveraging proprietary factor combinations that outperform in varying scenarios, we empower investors with adaptive portfolios that optimize risk-adjusted returns across bull, bear, and consolidation phases.With this launch, we aim to cater to India’s new-age affluent, including HNIs, founders, entrepreneurs, and CXOs across various industries, while also expanding our reach to global investors keen to be part of India’s remarkable growth story,” he said.

Anshul brings extensive leadership experience across strategy, product management, and risk management. During his tenure as Head of Strategy at Credit Access Grameen, he played a pivotal role in leading the company to a successful IPO in 2018 and subsequently became the Chief Risk Officer of the listed entity.

As part of its PMS offerings, Elever has launched 4 unique schemes, each tailored to meet diverse investment needs and risk profiles: the flagship FactorAlpha PMS for all-weather performance, FactorAlpha SmallCap PMS for capturing small-size potential, FactorShields PMS for risk-conscious investors seeking stability, and FactorIncome PMS for those seeking steady income & inflation-beating returns. This comprehensive suite reflects a deep understanding of diverse investor needs in today’s complex market environment.

Bengaluru, January 26, 2025: The Principal Scientist of CSIR-NAL-Mr. C.Veera Sesha Kumar graced the annual day celebrations as Chief Guest at the Orchids The International School, Whitefield campus, accompanied by Guest of Honour-Mr. Som Singh, Chairman, Pragathi Group of Educational Institutions. The theme for this year’s Orchids annual celebrations was called Estilo, which was a mixture of creativity, talent, uniqueness, and vibrancy. The event offered a rhythmic tapestry, giving parents a glimpse into Karnataka’s vibrant folk culture, the nine navarasa, and the evolution of humankind. Orchids students showcased the state’s rich cultural heritage through their mesmerising performances, leaving the audience spellbound.

Ms. Geetha Lakshmi, Principal, Orchids The International School, Whitefield campus, said, “The annual day celebrations at Orchids The International School, Whitefield Campus, is a proud moment for all of us. It reflects the hard work, creativity, and spirit of our students, teachers, and parents who have come together to make this event a grand success. At Orchids, we believe in nurturing not just academic excellence but also the artistic, athletic, and social skills of every child. This platform allows our students to showcase their diverse talents and build the confidence they need to face the world.”

Speaking on the occasion, the Chief Guest-Principal Scientist, Mr. C. Veera Sesha Kumar said, “In today’s rapidly evolving world, fostering curiosity and innovation in young minds is the key to building a better tomorrow. Orchids, with its emphasis on holistic education, not only imparts knowledge but also encourages students to dream big, think critically, and strive for excellence in every aspect of their lives. I commend the school for creating an environment where every student is encouraged to shine and contribute meaningfully to the world.”

Mr. Som Singh, Chairman, Pragathi Group of Educational Institutions, said, “The annual day celebration at Orchids The International School is a momentous occasion that reflects the collective vision, perseverance, and achievements of students, educators, and parents alike. It is a time to honour the talents and dedication of the students who are shaping themselves into well-rounded individuals, equipped to meet the challenges of the future. Orchids’ commitment to excellence in education and its focus on fostering creativity, discipline, and leadership make it a beacon of inspiration for the community. As we celebrate this day, we are reminded that these young minds are the architects of tomorrow, and it is our shared responsibility to nurture their dreams and aspirations. ”

The students performed a series of vibrant dance performances that highlighted Karnataka’s cultural diversity and artistic expression, leaving the audience mesmerised. Also, melodious renditions by the school choir and individual instrumental performances added a soulful touch to the evening. Parents, faculty, and invited guests were enthralled by the high-energy performances and appreciated the school’s efforts in providing a platform for students to exhibit their talents.

The annual day celebrations at Orchids The International School, Whitefield campus, reaffirmed the institution’s dedication to nurturing young minds and fostering a spirit of excellence in academics and extracurricular pursuits.

Mumbai, January 28, 2025: Max Level, a leading PR and marketing agency specialising in the gaming and esports space, has been appointed as the official PR and communications partner for Specter, India’s pioneering backend platform developed by Dirtcube Interactive. This collaboration aims to enhance Specter’s brand presence, solutions offering, and engagement in the gaming industry while expanding to other areas.

Specter is a comprehensive backend solution designed to streamline game development processes. It integrates essential services such as player progression, game economy management, automated achievements, leaderboards, LiveOps, and other features into a unified platform, enabling developers and marketers to create immersive and scalable gaming experiences efficiently.

Dirtcube Interactive, based in Navi Mumbai, has been at the forefront of game development and technology innovation. Their portfolio includes hyper-casual games, game development and art services, and innovative products like Capshot, a social platform for sharing memes with friends and GameStarz, an open-world mobile gaming arena filled with a multitude of social and competitive experiences. The launch of Specter marks a significant milestone in their commitment to empowering the gaming ecosystem.

Pravan Parikh, Co-Founder & Product Lead at Dirtcube Interactive, expressed enthusiasm about the partnership, stating, “We are delighted to collaborate with Max Level as our PR and communications partner. Their deep understanding of the gaming industry and strategic approach will be instrumental in amplifying Specter’s reach and impact. Together, we aim to bridge gaps in the game development ecosystem and make game development more accessible, efficient, and rewarding.”

Max Level will leverage its expertise to craft and execute strategic PR campaigns that highlight Specter’s unique offerings and its potential to revolutionise game development in India and beyond. The agency’s role will encompass media relations, content creation, and strategic communications to position Specter prominently within the industry.

Siddharth Nayyar, Co-Founder and Chief Revenue Officer at Max Level, commented on the new mandate, “Partnering with Dirtcube Interactive for Specter is an exciting opportunity for us. Specter is set to transform the backend infrastructure of game development, and we are committed to showcasing its innovative capabilities to the broader gaming community. Our goal is to enhance Specter’s visibility and establish it as the go-to solution for developers seeking a comprehensive and scalable backend platform.”

Apart from PR services, Max Level provides gaming and esports brands with an array of services including campaign management, IP building, production, video editing, consultancy, social media marketing, influencer programs, and more.

The addition of Specter to its already diverse portfolio of brands underscores Max Level’s growing market share in the Indian gaming, esports, and tech market. With a portfolio spanning brands like NODWIN Gaming, S8UL, 88 Games, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to grow its client base while maintaining a focus on delivering tailored PR and marketing services that resonate with gaming and esports audiences.