New Delhi, March 12, 2025 – Elista, a leading Indian consumer electronics brand known for diverse range of innovative technology products, is now expanding its portfolio by venturing into storage solutions. To spearhead this new category, Elista has appointed Mr. Sanjay Kumar as Director (Sales) – Storage Solutions, marking a significant milestone in its journey of innovation and growth.

With over 27 years of experience in the IT flash storage industry, Mr. Kumar is a seasoned professional with expertise in product sales, business strategy, and market expansion. He has been instrumental in driving revenue growth and launching innovative products in highly competitive markets. Prior to joining Elista, Mr. Kumar held leadership roles at esteemed organizations like OSCOO, Moser Baer and Beetel, where he drove growth and strengthened market presence. As Director (Sales), he will drive the growth of Elista’s upcoming product category while supporting the company’s global expansion goals.

Welcoming Mr. Kumar to the team, Mr. Pawan Kumar, CEO of Elista, said: “We are pleased to have Sanjay Kumar join us as we expand into the storage solutions category. His extensive experience and strategic approach will be pivotal in establishing this segment as a vital part of our diverse portfolio. The storage solutions market is evolving rapidly, and with Sanjay’s leadership, we aim to deliver innovative, high-quality products that address both consumer and business needs. His insights will also help us strengthen our presence in key markets and align with Elista’s long-term vision of growth and excellence.”

 Elista, part of the TeknoDome Group, has rapidly evolved since its inception in 2020, growing from a startup into a global brand present in over 18 countries. With plans to expand to 35 countries within two years and a revenue target of Rs 1,500 crore by 2026, Elista remains committed to delivering innovative, affordable products to diverse markets worldwide.

The addition of the storage solutions category reflects Elista’s focus on addressing the growing demand for high-performance, reliable products. This new segment will enhance Elista’s portfolio, positioning the brand to meet evolving consumer needs while capitalizing on emerging market opportunities.

New Delhi, 12 March, 2025 – Somany Ceramics, a leader in the ceramics and bathware industry, has been officially recognised as a Great Place to Work® Certified™ organisation in India for the period February, 2025 to 2026. This prestigious certification underscores the company’s steadfast dedication to fostering a workplace culture rooted in trust, collaboration, and excellence.

With a history of over 50 years, Somany is driven by innovation and excellence and people are the driving force behind its success. Somany Ceramics has built a work environment where employees feel valued, empowered, and motivated to contribute meaningfully. With a strong emphasis on innovation, inclusivity, and continuous learning, Somany Ceramics ensures that every team member thrives both professionally and personally.

Mr. Abhishek Somany, Managing Director & CEO, Somany Ceramics, on this occasion said “This certification is a testimony to our unwavering commitment to fostering a culture of trust, collaboration, and excellence—where every individual thrives, and innovation flourishes. I am happy that our employee participation stood at 97% and overall rating were at 93% which is a testimony of a culture of excellence and inclusivity.”

Somany Ceramics has implemented extensive policies that promote a healthy and supportive work culture. These programs aim to develop talent, promote innovation, and provide a sense of value, belongingness and motivation among employees. Furthermore, the organisation has developed structured reward schemes to honour performances, enhancing a culture of collaboration, honesty, and leadership.

Great Place to Work® is the global authority on workplace culture, dedicated to helping organisations build environment where employees can thrive. The certification process is the most sought-after recognition worldwide, leveraging proprietary research and methodologies to assess employee experiences across 150 countries, setting the global benchmark for workplace excellence.

India, 12th March 2025: Noise, India’s leading smartwatch and connected lifestyle brand, is taking its decade-long innovation and market leadership to the global stage. The company has officially announced its international expansion as part of its robust growth strategy, beginning with the Gulf Cooperation Council (GCC) region. This strategic move aligns with the brand’s vision of democratizing meaningful technology and making India’s best-in-class innovation accessible to consumers worldwide. Noise announced its entry into the Middle East market with leading partners to establish a strong presence in the region as part of its first expansion phase.

Noise is strengthening its overseas market presence through strategic retail partnerships, online marketplaces, and key distribution networks. To replicate its India success story globally, Noise is bolstering its presence through strategic retail partnerships, online marketplaces, and key distribution networks. As part of this expansion, Noise has entered the Middle East market in collaboration with Lime Concepts. Noise products will now be available across Virgin Mega Stores, a leading lifestyle and electronics retailer in the GCC region. This will provide consumers with a hands-on opportunity to explore and engage with Noise’s premium offerings.

Commenting on this milestone, Gaurav Khatri, Co-Founder of Noise, said, “After leading India’s wearable revolution for over a decade, we are thrilled to take our innovation and offerings to international markets. This global expansion marks the realization of our vision and the next bold chapter in our journey to become a leading force in smart wearables worldwide. Our goal has always been to create technology that seamlessly integrates and enhances users’ everyday lives, and we are excited to introduce the best of Noise to consumers around the globe. As we enter new regions, starting with the GCC through strong strategic partnerships, we are poised to replicate our success story on a global scale as a ‘Made in India, Made for the World’ brand.”

The GCC region marks a strategic first step in Noise’s global expansion, with a market that is primed for smart wearables. Today, the GCC region is home to one of the world’s youngest and most tech-savvy populations, with over 50% under the age of 25. Technology is deeply embedded in their daily lives—not just for convenience but as an essential part of their lifestyle. Smart wearables are no longer a luxury but a necessity; their role is no longer limited as a fitness tracker but encompasses fitness, health, lifestyle, enabling functionalities which allow users to do more with their wearables, while seamlessly integrating into their lives and enhancing their overall experience. With these parameters accelerating digital adoption, it makes this an opportune time for Noise to bring their offerings to the market.

Noise’s global expansion is a strategic effort towards replicating its India playbook of democratizing technology and building consumer trust worldwide. Noise will offer its full range of products across categories—smartwatches, smart rings, and audio devices including the celebrated Luna Ring, Master Buds with Sound by Bose, and the ColorFit Pro Series. The brand’s NoiseFit App—India’s highest-rated health and fitness platform—will also be a key part of its global proposition, creating an integrated experience for users while expanding the ecosystem with a growing global community.

As a proud ‘Made in India’ brand, Noise has strived to strengthen India’s position in the global smart wearables industry. Its success story has stemmed from its core belief of making premium wearable experience accessible, laced with consumer-centric innovations, industry-forward design and an unwavering consumer loyalty. This milestone further underscores Noise’s vision to empower global consumers with an intelligent, connected ecosystem and establish itself as an aspirational ‘Made for the World’ brand.’ Earlier this year, Noise showcased its offerings at CES, receiving an overwhelming response—further validating the global demand for its advanced wearables.

As Noise enters new territories, it continues to champion India’s innovation prowess, delivering premium smart wearables that cater to evolving global consumer needs. This expansion marks a significant milestone in its journey, reinforcing its mission to bridge technology and lifestyle while setting new benchmarks in the international smart wearables industry.

March 12, 2025 , Roorkee, India: In a landmark development for the food packaging industry , researchers at the Indian Institute of Technology (IIT ) Roorkee have presented an advanced , eco-friendly packaging solution designed to extend the shelf life of fruits and vegetables by up to a week . Led by Professor Kirtiraj K. Gaikwad and PhD Scholar Mr Pradeep Kumar of the Department of Paper Technology , the breakthrough involves a novel ethylene scavenger created using naturally occurring modified clay minerals in optimized proportions.

Ethylene , a natural plant hormone , accelerates the ripening of fresh produce , often leading to faster spoilage and significant food waste. Conventional ethylene scavengers typically use synthetic chemicals such as potassium permanganate that can pose health and environmental hazards. In contrast , IIT Roorkee’s 100% modified clay-based scavenger offers a sustainable alternative that effectively adsorbs ethylene , slowing down the ripening process and maintaining the nutritional quality and visual appeal of fruits and vegetables. Laboratory tests have demonstrated an impressive efficiency of 86% in ethylene adsorption under controlled conditions.

This breakthrough is a revolutionary step towards reducing food waste and promoting sustainable living – a goal that resonates with broader national initiatives such as the “Swachh Bharat Abhiyan” and “Atmanirbhar Bharat” . Drawing inspiration from the Institute’s legacy of practical , eco-friendly innovations , the new packaging technology exemplifies how modern research can offer viable solutions to global challenges. By utilising abundant , cost-effective clay minerals , the solution not only meets the growing demand for safe food packaging , but also contributes to a cleaner environment.

In addition to its efficiency , the sustainable packaging innovation is designed for scalability , making it an attractive option for the food packaging industry. “Our technology addresses the dual challenge of reducing food waste and ensuring environmental safety. It is a testament to how advanced research can lead to meaningful change ,” explained Prof. Kirtiraj K. Gaikwad. The technology is now available for licensing , promising to pave the way for widespread adoption of sustainable food preservation methods.

Prof. K.K. Pant, Director, IIT Roorkee, emphasising the Institute’s commitment to impactful research, said , “ At IIT Roorkee , we believe in developing solutions that address real-world challenges. This eco-friendly packaging innovation is a prime example of how scientific advancements can contribute to sustainability while benefiting both industries and consumers. We are proud to be at the forefront of such transformational research.”

With this advancement , IIT Roorkee has cemented its position as a leader in research-driven solutions , setting a new standard at the intersection of technology , sustainability, and public health.

Mumbai – March 12, 2025 – Enterprise software developers are increasingly tasked with going beyond their core skills to create secure, branded applications and digital experiences. WSO2 is addressing this demand with today’s introduction of new, integrated artificial intelligence (AI) based capabilities for automating IAM-related processes. The features are generally available on all three of the company’s identity and access management (IAM) offerings: WSO2 Identity Server open-source software (OSS), Asgardeo identity as a service (IDaaS), and WSO2 Private Identity Cloud.

WSO2 will demonstrate the new AI capabilities for IAM at WSO2Con 2025, which runs March 18-20, 2025 in Barcelona, Spain. Additionally, the company will use the event to preview new functionality for enabling AI-driven applications by providing robust IAM for AI agents and workloads, which will be rolled out in Q2 2025.

“As AI reshapes how developers create and deliver digital experiences, this evolution needs to extend to how we protect those services and the users who rely on them,” said Geethika Cooray, vice president and general manager of identity and access management at WSO2. “Through our new and forthcoming AI capabilities, we are not only helping developers to streamline key IAM-related functions; we’re also empowering them to provide a new generation of secure AI-driven applications and services.”

The new WSO2 product versions build on the proven IAM capabilities of WSO2 Identity Server, Asgardeo, and Private Identity Cloud. Collectively, they manage more than 1 billion identities worldwide and support a range of scenarios, including customer IAM (CIAM) business-to-business (B2B) CIAM, and government-to-citizen (G2C) IAM, among others. Because the three products share the same code base and user interface (UI), WSO2 customers have unprecedented flexibility to migrate between cloud, on-premises, and hybrid deployments while delivering a consistent, best-in-class user experience for developers, consumers, and other users.

The latest IAM product releases also extend WSO2’s leadership in delivering comprehensive functionality for complex B2B IAM and CIAM business scenarios, enhance extensibility to facilitate customization, and add identity verification and post-quantum security.

 Enhanced Productivity via AI-Driven Automation

The new versions of WSO2 Identity Server, Asgardeo, and Private Identity Cloud now offer AI-driven capabilities for the intelligent automation of IAM-related processes, including branding and login flows. The AI-powered branding function analyzes the visual elements of an organization’s existing website and automatically applies colors, fonts, button styles, and more to ensure brand consistency while reducing the manual design effort required for developers. Meanwhile, the AI-powered login flow generator empowers developers to use natural language requests to automatically create customized workflows, accelerating the configuration process while reducing the complexity of authentication.

In Q2 2025, WSO2 will complement current AI-driven developer productivity features with agentic AI security. New capabilities, among others, will include a pre-configured application template for AI agents with built-in IAM protocol support along with the ability to extend current AI agent frameworks with agent authentication and access delegation.

Expanded Comprehensive B2B Support

WSO2 Identity Server, Asgardeo, and Private Identity Cloud offer the industry’s most comprehensive B2B CIAM support. With WSO2, enterprises can easily onboard enterprise customers and their consumers; delegate administration to enterprise customers; flexibly manage complex, multi-level organization hierarchies; and support enterprise customers’ entire B2B application portfolio.

The latest WSO2 IAM products add three new features to further facilitate B2B CIAM implementations. First, enhanced IAM sub-organization functionality enables customers to sign on once to access multiple enterprise customers and sub-organizations or brands within those customers. Second, new impersonation capabilities enable primary organization administrators to operate on their customer organization’s behalf. Third, support for distinct branding and notification options facilitates customization, including application-specific branding for consumer-facing UIs.

Increased Extensibility and Security

WSO2 builds on the strong extensibility provided by WSO2 Identity Server via Java with a new API-based product extension architecture that works with all three IAM products: WSO2 Identity Server, Asgardeo, and Private Identity Cloud. Now enterprise developers can customize their experience—even within a simplified software as a service (SaaS) environment—by using any language they want to build and deploy extensions anywhere they choose, connecting them via APIs. Organizations can then control the execution of these extensions with custom rules.

Additionally, WSO2’s IAM products feature a number of security enhancements: Built-in support for post-quantum safe cryptography protects against a quantum computer’s ability to crack traditional cryptographic techniques. Integration with OnFido provides advanced identity verification (IDV) capabilities. Integration with Sift enables AI-powered fraud decisioning. Finally, a sovereign identity proxy from partner InCountry offers the ability to isolate identity data in other countries to address regulatory requirements.

 

March 12,2025:Love can be a powerful force but what happens when it’s tested like never before? Novocaine is a high-octane action thriller wrapped around a pulse-pounding love story. When Nate’s world is shattered by the kidnapping of the girl he loves, he must turn his rare condition – an inability to feel pain, into his greatest weapon.

Bringing the intensity to life is The Boys star Jack Quaid, who steps into Nate’s shoes with a fresh challenge of performing action scenes without showing any pain. Talking about this, Jack Quaid said, “The stunt scenes were very fun to do, I have to say. Like a lot of rigorous training and rehearsing and all of that but it was so worth it. And it was so fun to do these fight scenes as a guy who can’t feel pain, it’s a challenge cause your natural instinct is to wince or play like you got hurt like that’s what I’ve done for every other fight scene, and this you have to kind of fight that natural reaction, so we kind of found a way that Nate fights specifically cause he’s not a trained fighter, so that was really cool figuring out how these fight scenes play out”.

Talking about the action sequences and the team behind them, Jack added, “Shout out to Stanny and our entire stunt team. They did such a great job. I think maybe the kitchen fight was my favourite one to do and then there’s a scene in this rundown house that was unbelievably fun to do. Nathan Kane can’t feel pain, that’s about it!”

Directed by Dan Berk and Robert Olsen, Novocaine delivers a gripping mix of action, romance, and suspense, pushing Nate to his limits as he fights against impossible odds. Packed with intense chases, raw emotion, and a story that proves love is worth every battle, this is one ride you won’t want to miss.

Uttar Pradesh, March 12th, 2025: Uttar Pradesh State Road Transport Corporation (UPSRTC) has awarded the contract to modernize six key Bus Terminals in the State – Ghaziabad, Lucknow (Gomti Nagar), Prayagraj, Kaushambi, Ayodhya and Lucknow (Amausi) under PPP model to BeTogether, a new brand from Omaxe Group, dedicated to reshaping urban and economic development. These projects aim to enhance public transport infrastructure in Uttar Pradesh while integrating state-of-the-art commercial spaces.

With a total investment of around INR 2700 crore, these projects are expected to generate over INR 4,700 crore in revenue. The total saleable area across the projects is 45.59 lakh sqft and the combined built-up area for the six projects stands at 70.80 lakh sqft.

The modernization of the six Bus Terminals integrates heritage-inspired architecture with contemporary infrastructure to enhance passenger convenience and commercial potential. Each terminal features automated ticketing systems, digital displays for real-time schedules, AC waiting lounges, comfortable seating with charging stations, escalators, lifts, and advanced security measures. Clean, well-maintained facilities, including modern toilets and diverse food options, ensure a seamless travel experience. The projects also include significant commercial developments with retail spaces, food courts, banquet halls, studio apartments, and office areas, along with ample parking and EV charging stations, making them key transit and business hubs in their respective cities.

“The modernization of the six key Bus Terminals in Uttar Pradesh is a critical step in improving urban connectivity and infrastructure. At BeTogether, our mission is to create integrated, future-ready spaces that enhance commuter experiences while achieving economic growth. With state-of-the-art transport facilities and modern commercial developments, these projects will not only improve public transit but also help unlock new opportunities for businesses and local communities. We are proud to partner with UPSRTC in shaping the future of urban mobility and smart infrastructure,” said Mr. Mohit Goel, Founder of BeTogether and Managing Director of Omaxe Ltd.

Each project is strategically located near residential and commercial hubs, ensuring that businesses and commuters benefit from seamless connectivity and access to modern amenities. These developments prioritize passenger comfort and offer a thriving ecosystem for businesses with 24/7 security, power backup, and maintenance services.

With a focus on joint ventures, public-private partnerships, and sustainable growth, BeTogether is committed to bridging infrastructure gaps and fostering socio-economic progress across the country. The organization is actively transforming key cities by modernizing culturally significant areas and improving transportation infrastructure. With Omaxe’s extensive experience and resources, BeTogether is set to redefine urban development in India and contribute to the nation’s vision of smart cities and inclusive growth.

Mumbai, March 12, 2025: Central Depository Services (India) Limited (CDSL) Investor Protection Fund (IPF) announced the launch of ‘AtmanirbHER’, a flagship investor awareness campaign, empowering women to take control of their financial future through active participation in capital markets and be an Atmanirbhar Investor.

Recognizing that women are increasingly aware of the importance of investing, the ‘AtmanirbHER’ campaign highlights women’s intrinsic strengths in managing various aspects of their lives and encourages them to apply these same principles towards investing for an Atmanirbhar future and attaining financial independence. The ad campaign, released on YouTube and other social media platforms, focuses on the need for women to translate their investment knowledge into action by beginning their financial journey toward long-term financial security and independence.

Speaking about the campaign, Ms. Nayana Ovalekar, Chief Regulatory Officer, CDSL and Trustee, CDSL IPF, said, “Today, women investors account for around 20% of demat account holders. We believe that with the right resources and support, women can unlock their full potential as investors and build a stronger, more secure future for themselves and their families. The rise in participation of women in capital markets signifies a broader trend towards expanding financial inclusion, as their role remains pivotal for a Viksit Bharat.”

CDSL IPF has consistently worked towards enhancing financial literacy across diverse groups, and the ‘ AtmanirbHER’ campaign reinforces its commitment to inclusive investor education. The initiative aims to connect with women from various walks of life, making financial education accessible and impactful.

March 12,2025:The much-awaited Korean Karnival 2.0 took place on March 1^st and 2^nd at Worldmark Gurugram, offering an unforgettable weekend filled with vibrant music, culture, and immersive experiences. From the moment attendees stepped in, they were transported to the heart of Korea, surrounded by breathtaking Korean-themed décor, curated stalls featuring authentic Korean food, drinks, and merchandise, and electrifying performances that kept the energy soaring!

This dynamic two-day festival provided visitors with an unparalleled opportunity to dive into the rich traditions and modern marvels of Korean culture. From dazzling K-pop performances by We Are EZ and Girl Crush to high-energy Taekwondo demonstrations, every moment was packed with excitement and entertainment. Adding to the festival’s incredible lineup, live bands like Rigmona Live, Mananjay, and Arpit Agnihotri Collective set the stage on fire with their captivating music.

With 30+ curated stalls, guests indulged in the finest flavors of Korea, savoring delectable food, refreshing drinks, and exclusive merchandise that made them feel as though they had been transported straight to Seoul.

The festival’s grand success was made possible with the support of the Korea Tourism Organization and the Korean Culture India Fan Club, alongside robust digital promotions by Swiggy Scenes. The event’s picture-perfect setups allowed attendees to capture and share their experiences, spreading the magic of the festival far and wide across social media.

Korean Karnival 2.0 was more than just a festival—it was a spectacular celebration of culture, music, and community! With an overwhelming response from attendees, excitement is already building for the next edition. Until then, the echoes of K-pop beats and the warmth of Korean culture will remain in the hearts of all who attended!

March 12,2025:Holi, the festival of colors, is all about vibrant hues, festive beats, and joyous moments. Celebrate this Holi in the most organic and lively way with Botany Brew & Kitchen, where neon meets nature in a dazzling explosion of colors, music, and festivity.

Step into an eco-conscious Holi wonderland, where you can celebrate freely, knowing that all colors are skin-safe and environmentally friendly. Our flower-adorned spaces offer the perfect backdrop to capture your colorful memories while you immerse yourself in neon-bright organic hues.

Holi at Botany – A Celebration Like No Other

• Organic Neon Colors – Play safe with eco-friendly, skin-friendly colors.
• Floral-Themed Décor – A picture-perfect ambiance to complement the festivities.
• Music & Vibes – Groove to electrifying beats for an unforgettable celebration.

Event Details

Date: 14th March 2025
Venue: Botany Brew & Kitchen
Cover Charges:

• Stag: ₹1000/-
• Couple: ₹1500/