De Beers Welcomes Next-Gen Shoppers with Diamond Piercing Experience

March 27, 2025:De Beers Group, the world’s leading diamond company, will support diamond jewelry retailers in driving demand for natural diamond jewelry by showcasing a new gifting occasion in the lives of young consumers – the second ear piercing, which is an intrinsic part of India’s traditional culture and modern rituals.  

De Beers is introducing a heart-warming ‘Love, From Dad’ collection as part of the Second Ear Piercing Ritual program. The collection highlights the unique and irreplaceable bond between fathers and daughters — one as rare, precious, and enduring as a natural diamond.

To amplify this concept nationally, De Beers Group has integrated the program into its partnership with the Gem & Jewellery Export Promotion Council (GJEPC) through the  Indian Natural Diamond Retailer Alliance (INDRA), launched earlier this year. Retailers can register to participate in the alliance at  www.indraonline.in. After registering with INDRA, retailers will be able to:

·       Access and customize the ‘Love, From Dad’ campaign collaterals with their branding as well as receive virtual training sessions on natural diamonds.

·       Leverage INDRA’s WhatsApp channel for seamless customization and personalization

Mr. Amit Pratihari, MD, De Beers India, said, “With the innovative ‘Love, From Dad’ campaign, De Beers continues to promote the unique qualities and desirability of natural diamonds, reinforcing their status as the ultimate symbol of enduring love and meaningful rituals. This program not only strengthens consumer connections to natural diamonds, but also provides retailers with a strategic platform to enhance their offerings during the festive season and beyond.”

At the heart of the Second Ear Piercing Ritual program lies a powerful coming-of-age moment: a daughter’s second ear piercing. Unlike her first, which is often a decision made for her, the second piercing is a ritual where she chooses to express herself on her own terms.

In this key rite of passage, a father sees his daughter shaping her own story. He knows that growing up as strong and independent isn’t just important for her; it’s everything. And there’s no prouder moment than watching her step into her own light.

De Beers Group aims to encourage dads to celebrate this new sense of independence through the heartfelt ‘Love, From Dad’ campaign. A natural diamond is an unbreakable, rare and timeless symbol of both  a girl’s sense of self and of the unique father-daughter relationship.

Meanwhile, to support the Indian consumer’s connection to natural diamonds and the Second Ear Piercing Ritual campaign, , De Beers Group has also created a dedicated website for India, www.adiamondisforever.in – a one-stop resource offering:

o   Information on natural diamonds—their authenticity, rarity, and timeless value

o   A curated catalogue of diamond stud earrings for second piercings

o   A store locator to help consumers find their nearest participating retailers

The ‘Love, From Dad’ campaign is launched as a 360-degree multi-lingual initiative to create maximum impact whilst ensuring deep consumer engagement across television, print, OOH, radio, influencer marketing and social media. The campaign has rolled out today and will continue through the upcoming festive season—a time for meaningful gifting and family celebrations.

By combining powerful storytelling with an omnichannel approach and strategic partnerships, De Beers is shaping the future of natural diamond retail and showcasing the insight that some love is so natural, only a natural diamond will do.

Conceptualised and executed by 82.5 Communications, the ‘Love, From Dad’ campaign invites the audience to witness the precious moments between dads and their daughters. It’s a campaign that De Beers hopes will inspire dads and their daughters to come closer and understand how much they mean to each other.

Ms. Sangeetha Sampath and Mr. Ravikumar Cherussola, Executive Creative Directors – South, 82.5 Communications, said, “Relationships and diamonds have always been a rich space to explore. Our task was to identify a fresh take in this space. The world sees teenagers in a stereotypical way. But the dad sees his young teenager as an adult-in-training. Her overflow of emotions is a part of growing up, while she is figuring who she is and isn’t, like when she wants a second ear piercing. This campaign is a faithful portrayal of this dad-teenage daughter relationship.”

The campaign rolls out across TV, print ads, radio, digital, social media, OOH, and other experiential touchpoints, ensuring that the bond and camaraderie between dads and their daughters resonate with everyone in a heartfelt manner.

GIFT City Achieves Milestone in GFCI 37, Enhances FinTech Growth

March 27: Gujarat International Finance Tec-City (GIFT City)— India’s first operational smart city and maiden International Financial Services Centre— has further strengthened its position as a rising global financial hub, achieving notable improvements in multiple categories in the latest edition of the Global Financial Centres Index (GFCI 37). GIFT City has secured the top rank in Reputational Advantage, climbed from 45th to 40th in the FinTech ranking, and improved its overall ranking from 52nd to 46th place, making significant strides in establishing itself as a premier international financial centre. Additionally, it has retained its position among the top 15 financial centres in the Asia-Pacific region.

 GIFT City’s strong performance in the GFCI 37 rankings reflects its growing reputation, investor confidence, and its role in driving financial innovation. The improvement in the FinTech ranking underscores its emergence as a thriving hub for financial technology, while its leading position in Reputational Advantage highlights the increasing global recognition of its business-friendly ecosystem, robust regulatory framework, and world-class infrastructure.

Mr. Tapan Ray, Managing Director and Group CEO of GIFT City, said, “GIFT City’s continued rise in the GFCI rankings is a reflection of India’s growing influence in global finance. Our top ranking in Reputational Advantage, significant improvement in FinTech, and strong overall performance reinforce the confidence of global investors and businesses in GIFT City. We remain committed to enhancing our ease-of-doing business, infrastructure, regulatory framework, and talent ecosystem to position GIFT City as a leading international financial hub.”

The Global Financial Centres Index (GFCI), compiled by Z/Yen Group, evaluates financial hubs worldwide based on 140 instrumental factors provided by third-party organisations such as the World Bank, Organisation for Economic Co-operation and Development (OECD), and the United Nations. These factors assess financial centres on parameters including business environment, infrastructure, human capital, financial sector development, and overall competitiveness.

GIFT City continues to progress as an international financial centre, with a particular strength in its business environment, and assisted by the continued development of trade in the Asia/Pacific region.” said Mike Wardle, CEO, Z/Yen Group.

As per the GFCI 37 report, 133 financial centres from across the world were evaluated, with 119 making it to the main index. The report underscores the steady rise of emerging financial hubs, with GIFT City’s continuous progress reinforcing its ambition to be a preferred global financial destination.

Swati Shah’s Journey: How Theatre Strengthened Her Acting Roots

March 27,2025:Theatre is more than just a stage it’s a school of life. It teaches discipline, confidence, and the art of storytelling in its purest form. Many great actors have started their journey under the spotlight of theatre, and one of them is Swati Shah, who plays Jagdamba Devi in Sun Neo’s show Rishto Se Bandhi Gauri on World Theatre Day she shares how theatre helped her in shaping her acting journey.

Swati shares how her acting journey began, saying, “Acting happened to me by chance. Initially, I was a singer—not professionally, just as a hobby. I never took any formal training or did regular practice. One day, someone saw me performing on stage and offered me an acting opportunity. Since I never had stage fear, transitioning from a singer to an actor was quite smooth for me.”

Talking about what she learned from theater, she says, “But yes, I was fortunate to have amazing mentors and directors in my life who guided me. Since I started my career on stage, I learned a lot about how to stand confidently, how to carry myself, and how to deliver dialogues effectively. I stepped into theater right after singing, and from there, I moved to television. During my theater journey, I met incredible teachers who dedicated their time to shaping me into the actor I am today. I am truly grateful to all of them.”

The Rishto Se Bandhi Gauri Actress further adds, “And it’s true—when someone comes from a theater background, their acting reflects that training. The first and most important lesson in theater is discipline. Discipline is essential for an actor’s career. If you are disciplined, you will be punctual, prepared, and deliver your lines on time. Theater teaches you all of this. I believe theater molds you into a true actor, and I owe a lot to that experience.

Rishto Se Bandhi Gauri follows the journey of Gauri, a courageous and compassionate young woman whose unwavering faith gives her the strength to overcome life’s toughest challenges. Forced into an unwanted marriage, she becomes the daughter-in-law of the Bundela family. However, with her resilience and wisdom, Gauri chooses to carve her own destiny. Starring Eshaa Pathak, Savi Thakur, and Swati Shah, this heartfelt drama airs every night at 8:30 PM on Sun Neo.

One Health Assist Launches #HerWellnessHerStory to Empower Women’s Health

Mumbai, 26th March 2025: In today’s fast-paced world, women juggle careers, families, and personal aspirations—often at the cost of their own well-being. This Women’s Empowerment Month, One Health Assist, a leading HIPAA-compliant preventive healthcare ecosystem, is launching #HerWellnessHerStory, a dynamic digital-first campaign that celebrates the resilience of women while championing their health.
More than just a tribute, the campaign drives meaningful action. #HerStory spotlights seven trailblazing women from diverse fields who have not only achieved professional success but also made wellness a priority while #HerWellness furthers the urgent need for menstrual hygiene awareness. Thus, One Health Assist partnered with Sparsha Foundation for #HerWellness—an initiative distributing 10,000+ sanitary pads to women across Mumbai and Maharashtra, coupled with expert-led sessions on the vital link between nutrition, menstrual health, and PCOD.
To further amplify the conversation and join the movement, One Health Assist has also collaborated with brands like Grow Fitter, AU Small Finance Bank, Big FM, and Dr. Rax.
Davinder Bhasin, Founder, One Health Assist, said, “At One Health Assist, we recognize that wellness is the catalyst for women’s empowerment. Through #HerWellnessHerStory, we honor the inspiring journeys of women leaders who balance health with achievement. Our mission is to close gaps in menstrual hygiene awareness and champion a world where well-being drives success for all.”
Adding to it, Divya Dixit, Chief Growth Officer, One Health Assist, said, “Wellness isn’t just a personal choice—it’s the foundation of leadership, growth, and impact. When women prioritize their well-being, they unlock their full potential—not just for themselves, but as leaders, changemakers, and driving forces in society. #HerWellnessHerStory is more than a campaign; it’s a movement to amplify women’s voices, inspire collective action, and redefine the conversation around women’s health. Through Real Women, Real Wellness, Real Impact, it celebrates authentic stories of strength, inspiring a movement where well-being fuels empowerment. At One Health Assist, we are committed to making wellness a priority, ensuring every woman and in fact every living being has the tools, knowledge, and support to thrive. And I can proudly say, #IDo.”
#HerWellnessHerStory is a comprehensive campaign leveraging digital avenues to reach a wider audience. The initiative delves into the personal wellness journeys of accomplished women leaders, the hurdles they’ve overcome, and the strategies that have helped them thrive in leadership while nurturing their health.
The campaign features a diverse lineup of influential women, including Dr. Kalpana Sarangi, Dermato – Award Winning Celebrity Cosmetology Consultant at Dr Balabhai Nanavati Hospital and Dr. Anju Methil (Dermatologist and Cosmetologist), emphasizing the crucial role of self-care in building confidence and success; Naina Toor, Founder of Rootanian (Production house) and Manjit Sachdev (Jio Content Head), discussing wellness strategies in high-pressure creative environments; Benaisha Kharas Dongre – Master Image Consultant & Integrative Personal Counsellor; Snehil Mehra (Content Creator and Influencer), shedding light on mental health in the digital age; and Elizabeth Roy (Head of Product Management at ICICI), emphasizing the importance of resilience in corporate leadership.
To translate the campaign’s message into tangible impact, One Health Assist has introduced a #HerWellness Package, featuring curated online sessions on nutrition, yoga, and mental well-being, making wellness accessible and actionable for women everywhere. One Health Assist invites everyone to join the #HerWellnessHerStory movement. Share your stories, engage in conversations, and prioritize women’s well-being.

Coimbatore Joins Talent Formula’s Global Expansion Journey

March 26,2025:Talent Formula, a leading provider of accounting outsourcing solutions, is proud to announce the opening of its new office in Coimbatore, India. This strategic expansion marks another milestone in Talent Formula’s global growth journey, reinforcing its commitment to delivering accounting services while tapping into India’s rich talent pool.

The Coimbatore office is an integral part of Talent Formula’s mission to enhance service delivery, support business growth, and access top accounting professionals. With this new location, Talent Formula is well-positioned to strengthen its operational efficiency, ensuring seamless service for its clients across the globe.

A Global Expansion Strategy in Motion

The opening of the Coimbatore office is a significant step in Talent Formula’s broader global growth strategy. The company continues to experience increasing market demand, reflecting the success of its innovative Talent-as-a-Service model. By expanding its footprint, Talent Formula is further solidifying its reputation as a global leader in accounting outsourcing, offering unparalleled expertise to businesses worldwide.

Strength in Numbers: A Growing Workforce

Talent Formula’s growth is reflected in its expanding team, which now comprises over 220 highly skilled professionals. This latest expansion underscores the company’s capacity to manage large-scale client operations while maintaining its commitment to quality service delivery.

With existing offices in Hyderabad, Ahmedabad, and Sydney, Talent Formula’s presence across key locations ensures access to diverse talent pools and enhances its global perspective on accounting best practices. The addition of the Coimbatore office further strengthens this network, reinforcing the company’s ability to cater to a broad client base.

Commitment to Employee Satisfaction and Retention

Talent Formula’s success is driven by its people, and the company remains steadfast in fostering a positive and supportive work environment. Employee satisfaction and retention are key focus areas, reflected in the company’s impressive 94.8% retention rate and a 92% staff satisfaction rating.

This commitment to workplace excellence is embedded in the company’s culture, ensuring that employees feel valued, supported, and motivated to contribute to Talent Formula’s continued success.

Enhancing Service Delivery with Coimbatore Expansion

The new Coimbatore office is designed to enhance service efficiency and effectiveness, enabling Talent Formula to better serve its growing client base. By expanding its operations, the company aims to strengthen its service capabilities, optimize workflow efficiencies, and maintain the highest standards of accounting outsourcing solutions.

“The launch of our Coimbatore office is a significant step forward in Talent Formula’s mission to provide exceptional accounting services,” said Michael O’Sullivan, Founder of Talent Formula. “This expansion allows us to further invest in talent, strengthen our operational infrastructure, and ensure that we continue to meet the evolving needs of our clients with excellence.”

Srinivasan Jayaraman to Spearhead NuSummit’s Next Growth Phase

March 26, 2025: NuSummit, a leading provider of advanced digital transformation and cybersecurity solutions focused on global customers in financial services, today announced the appointment of Srinivasan (Srini) Jayaraman as its Chief Strategy and Growth Officer. In collaboration with the core leadership team, Srini will spearhead NuSummit’s growth strategy to drive global market expansion and reinforce its position as a trusted partner for financial institutions navigating rapid technological evolution.

Srinivasan Jayaraman

With a 25-year career marked by scaling technology consulting and services businesses, Srini brings a results-driven approach to aligning organizational growth with market opportunities. His expertise spans refining go-to-market strategies, accelerating revenue streams, and promoting innovation across industries. Before joining NuSummit, he served as Chief Revenue Officer at Apexon, a Goldman Sachs portfolio company, where he oversaw global revenue strategy and profitability, reshaping offerings for high-growth verticals. Earlier leadership roles at Orion Innovation, Virtusa, Tech Mahindra, and HCL saw Srini drive digital transformation programs and client-centric business models that delivered sustained competitive advantage.

Anantharaman Sreenivasan, Managing Director and Group CEO of NuSummit said, “Srini’s proven ability to drive strategic growth and build high-performing teams will be instrumental in driving momentum in our growth markets. He brings a unique blend of operational excellence, market insights, and progressive vision that will significantly enhance our ability to empower clients.”

Srinivasan Jayaraman underscored the strategic imperative behind his decision to join NuSummit. He added, “Financial institutions are at a critical inflection point—juggling the need for operational resilience, regulatory compliance, and AI-driven innovation while mitigating rising cybersecurity threats. NuSummit’s unique ability to blend deep technical expertise with industry-specific insights positions it as a game-changer in this space. I’m excited to contribute to our next phase of growth by strengthening client partnerships, harnessing AI to enhance security and productivity, and unlocking new opportunities in high-potential markets.”

In his new role, Srini will focus on promoting NuSummit’s integrated portfolio of data, cloud, cybersecurity, and application solutions to customers in the financial services industry. By driving synergies across the organization and building ecosystem partnerships, Srini is expected to craft compelling propositions to our enterprise clients.

Cycle Pure Agarbathi’s Heritage Art Calendar Honors Indian Traditions

March 26,2025:Start the new year on an auspicious note with a unique 18 months calendar, created by Cycle Pure with the Bhagavad Gita as its central theme. The elegantly designed calendar aims to make the timeless teachings of the Bhagavad Gita relevant to the present generations and offer clarity and wisdom for navigating everyday dilemmas.

 A first of its kind, the calendar features 18 striking portraits of Lord Krishna, hand drawn and rendered using 13 traditional Indian art forms including Tanjore art, Mysuru art, Madhubani, Phad, Pattachitra and Rajasthani miniature art among others. The traditional art forms have been brought to life using the most modern printing techniques. The calendar “glows in the dark” enabling devotees to keep the lord in sight, day and night.

 “The timeless teachings of the Bhagavad Gita are as relevant to Gen Z, Gen Alpha and everyone else alive today, as they were to Arjuna on the battlefield over 5000 years ago, and will remain so, for generations to come. Yet, in the haste and hum of our hectic lives, finding time to explore the nuances of the profound teachings is indeed challenging. Which is why we’ve distilled the essence of 18 chapters in 18 simple sentences to offer practical guidance for our daily lives. The 18 portraits of Lord Krishna are a source of eternal beauty, devotion and inspiration. We hope that the soul of the ‘song of the lord’ will add a calming rhythm to the rush of our lives.” says, Arjun Ranga, MD, Cycle Pure Agarbathi.

 The Cycle Bhagavad Gita calendar is not just a calendar for two years. It’s a calendar to live by. It is a source of daily divine inspiration for the discerning devotee. Available exclusively on https://cycle.in/.

Bangalore Welcomes ASUS’ First ‘Beyond Incredible’ Community Event

March 26th, 2025: ASUS, a Taiwanese tech giant, successfully hosted its inaugural ‘Beyond Incredible with ASUS’ community meet in Bangalore, bringing together the community, prominent content creators, influencers, and media from the region. This first-of-its-kind initiative by ASUS is aimed at strengthening relationships with the community, offering a platform to engage, collaborate, and explore ASUS’ latest innovations firsthand.

Over the years, ASUS has built a strong presence in India, thanks to a robust and dynamic community base of users who not only use ASUS products but actively engage with the brand. Recognizing the importance of these connections, ‘Beyond Incredible with ASUS’ was conceptualized as a dedicated space for the ASUS community to come together and experience ASUS technology firsthand.

The event brought together 50+ attendees, comprising the ASUS community, tech influencers and regional media who all play a vital role in the larger ASUS ecosystem. Attendees had the opportunity to engage with ASUS’ latest innovations, including the Vivobook 14 Flip, Gaming V16, and the recently launched Snapdragon-powered Zenbook A14 and Vivobook 16. Additionally, interactive sessions explored how technology continues to empower creative pursuits.

Adding value to the meet, the event featured workshops and sessions led by renowned influencers such as Biplab Mohapatra and Jakeer Hussain who shared actionable insights into content creation, tech adoption, and digital storytelling. Furthermore, participants gained hands-on experience through interactive games and activities which ensured a highly engaging and enriching experience.

Speaking on the initiative, Mr. Arnold Su, VP, Consumer and Gaming PC, System Business Group, ASUS India, said, “The ASUS community is more than just a group of consumers—it’s a vibrant network of people who have grown, motivated, and inspired us over the years. The ‘Beyond Incredible with ASUS’ initiative is our way of acknowledging and valuing these meaningful relationships that have been forged throughout our journey. This initiative is about sparking conversations to understand community aspirations and building a platform where our users feel heard, valued, and connected.”

The ‘Beyond Incredible with ASUS’ meet marks the beginning of a sustained initiative. ASUS plans to build on this momentum, hosting similar meets in different cities. Each meeting will offer tailored experiences, discussions, and workshops, encouraging members of the ASUS community to experience the latest innovations firsthand and be an integral part of the brand’s ongoing journey.

By making community engagement an ongoing priority, ASUS is laying the foundation for a deeper, more collaborative relationship with its community in India.

Driving Sustainability: REconnect Summit-25 Explores Solar Breakthroughs

 March 26, 2025 – The REconnect Summit-25, organized by Energetica India, convened industry leaders, policymakers, and experts to discuss strategies for accelerating solar adoption in India. The summit served as a platform to address critical challenges and opportunities in the renewable energy sector.

Discussions emphasized the need for supportive government policies and financial mechanisms to facilitate the widespread adoption of solar energy. The importance of developing domestic manufacturing capabilities and integrating advanced technologies to enhance the efficiency and cost-effectiveness of solar solutions was highlighted. Experts underscored the role of battery storage systems in ensuring grid stability and supporting India’s net-zero goals. The summit provided valuable insights into the current landscape of India’s solar energy sector and fostered collaboration among stakeholders to drive the nation towards a sustainable energy future.

Akshat Jain, CEO of KLK Ventures, was a key speaker at the event, addressing the topic “Upscaling Commercial & Industrial (C&I) and Residential Solar”. He highlighted the need for a robust solar ecosystem to meet India’s growing energy demands while ensuring sustainability. He emphasized that for large-scale solar adoption to become a reality, financial viability, technological advancements, and regulatory support must go hand in hand. He discussed how innovative financing models, government subsidies, and long-term return on investment make solar energy more accessible for businesses and homeowners. He also highlighted the role of cutting-edge solar modules, smart energy storage solutions, and digital monitoring systems in optimizing efficiency and cost-effectiveness. Additionally, he stressed the importance of favorable policies such as simplified net metering, tax incentives, and infrastructure support in driving large-scale deployment.

Akshat Jain also stressed the importance of customized state policies to help India achieve its net-zero goal by 2070. He highlighted four key focus areas—grid decarbonization, industry decarbonization, transportation decarbonization, and building decarbonization—as essential steps toward a cleaner energy future.

The REconnect Summit-25 successfully facilitated discussions on emerging trends, policy frameworks, and advancements in solar technology, reinforcing India’s commitment to a greener future. KLK Ventures continues to champion solar innovation, contributing to India’s goal of becoming a global leader in renewable energy.

Mumbai Indians and Udemy Collaborate for Learning Excellence

March 26, 2025 – Udemy, a leading online skills marketplace and learning platform, today announced a partnership with the five-time champion, Mumbai Indians (MI). This represents the inaugural collaboration between MI and Udemy, underscoring the organizations’ mutual commitment to continuous skills development and performance excellence.

The Udemy-MI partnership aims to bring a unique convergence of excellence and continuous learning, empowering hundreds of MI employees and more than 50 million fans with cutting-edge skill-building resources for lifelong upskilling. With over 250,000 courses in 75 languages – including Hindi, Telugu, Urdu, and Gujarati – Udemy offers a vast collection of curated learning paths covering the most in-demand professional and technical skills to optimize business outcomes and support career growth.

Genefa Murphy, Chief Marketing Officer at Udemy, said:

Udemy is looking forward to joining forces with MI, a team defined by resilience, strong performance, and the relentless ‘MI Attitude’ of winning. Cricket in India continues to set the bar high, as seen in the nation’s recent ICC Champions Trophy victory, and staying ahead requires adaptability and upskilling. MI’s philosophy of perseverance and excellence aligns with Udemy’s mission to equip individuals with the knowledge and skills needed to thrive. Through this collaboration, we’re empowering MI’s team and fans with access to in-demand topics like Generative AI, ensuring the team stays at the forefront of innovation and fans across India can better achieve their career goals.”

As a leader in online learning, Udemy has established a robust presence in India with a community of over 16 million learners and hundreds of enterprise customers, 2,600+ marketplace courses in multiple Indian languages, and a network of 9,500+ expert instructors nationwide. In 2024, Udemy established a new research & development center in Chennai to continue bridging the skills gap and investing in the rapidly evolving market. Through this strategic partnership, Udemy will organize a series of targeted marketing activations to strengthen brand presence and expand reach in the region, inspiring a new generation of learners to acquire in-demand skills, pursue their passions, and unlock their full potential.

 A Mumbai Indians spokesperson said:

Just like on the field, success is rooted in the ability to constantly learn, evolve, and adapt. Whether it’s fine-tuning our strategies or building new skills, MI is always looking for ways to grow and move ahead. Our partnership with Udemy empowers our teams and fans to access learning and skills development resources that drive better outcomes.”

Udemy will offer exclusive promotions and events with MI during the season. This includes  Player Meet-and-Greets, Match Day experiences at live stadiums across India, a behind-the-scenes tour of the team’s training sessions, and an exclusive webinar with MI coaches discussing their approach to skill development. These unique opportunities will provide Udemy customers, learners, instructors, and employees an inside look at the MI team and the world of cricket, allowing them to experience the MI winning culture firsthand.

To learn more about how organizations can partner with Udemy Business to upskill for the future, visit: business.udemy.com.