NIU Organizes Felicitation Ceremony for Educators in Bankura

27 March 2025: Noida International University successfully organized the Educators Meet & Felicitation Ceremony at Hotel Saptaparna in Bankura, bringing together education professionals and stakeholders. The event was attended by around 55 people who aimed to collaborate in the academic sector and recognize the contributions of educators.

The chief guest Mr. Akash Sharma, Director of Admissions & Outreach, at Noida International University, said the significance of quality education and industry-academia partnerships play a vital role in the education industry. The evolving role of educators in shaping future-ready students for problem-solving & creative thinking. Teaching is a noble profession where learning never ends and to make students future ready for employment educators need to upgrade their skills.

Other notable attendees included Mr. Avinash Jha, Director of Unniqquest, Mr. Bhanu Pratap Singh, Mr. Ankur Sharma, and Mr. Tarun Pratap Singh from Noida International University. Their insights on the importance of outreach and engagement in higher education were well received.

The ceremony also featured discussions on emerging educational trends and strategies to enhance student outreach and admissions. The event concluded with a felicitation segment, where educators were recognized for their dedication and contributions to the field.

Popees Baby Care Expands Reach with New Karamana Location

March 27, 2025: Popees Baby Care, a leading baby care products retailer, has further strengthened its presence in Kerala with the launch of its 86th store in Karamana, Thiruvananthapuram. The new outlet is part of the company’s strategic expansion plan to cater to the growing demand for high-quality baby care products in the region.

Following a successful series of store openings across Kerala and beyond, Popees is reinforcing its commitment to providing soft, safe, and superior baby care essentials to parents and caregivers. The newly launched store in Thiruvananthapuram offers a comprehensive range of baby clothing and essential products, ensuring that parents have access to the best care for their little ones.

Shaju Thomas, Chairman & MD of Popees Group, expressed his enthusiasm about the latest opening, stating, “We are thrilled to expand our footprint in Kerala again with the launch of our 86th store in Thiruvananthapuram. As the demand for premium baby care products continues to rise, we remain dedicated to offering a trusted, high-quality shopping experience to families. This milestone brings us closer to our vision of becoming one of the largest national brands in the baby care industry.”

Popees’ product portfolio includes an extensive collection of baby clothing catering to infants up to six years old, along with a variety of essential baby care items such as baby oil, soap, wipes, fabric wash, body wash, shampoo, lotions, and towels. While clothing remains a major segment, the brand continues to expand its range of baby care products to meet the diverse needs of parents.

The expansion into Thiruvananthapuram aligns with Popees’ broader vision of growing its presence across India. With ambitious plans to open 42 more stores by FY26, the company is set to reach a total of 118 locations, targeting key markets in Tamil Nadu, Karnataka, Andhra Pradesh, Telangana, and metro cities nationwide.

With its latest store launch, Popees Baby Care continues to reinforce its commitment to quality, safety, and innovation, ensuring that parents can rely on trusted products for their little ones.

Dibber Integrates Meritto for Smarter Preschool Management

March 27, 2025 —  Dibber, Northern Europe’s largest preschool chain, has onboarded Meritto (a product of NoPaperForms), India’s leading Vertical SaaS platform for educational organizations, to enhance the admissions experience across all its preschools in India.
The Memorandum of Understanding (MoU) was formally signed at Dibber’s HSR Layout campus in Bengaluru, bringing together two mission-aligned organizations that share a vision for creating intuitive, connected, and parent-friendly enrollment journeys. Starting this new session, Meritto’s purpose-built Enrollment Cloud will be implemented across all Dibber units in India, helping streamline the admissions process from inquiry and application tracking to communication and engagement.
Our commitment to excellence in early childhood education extends beyond the classroom. With the launch of our new CRM in partnership with Meritto, we are streamlining admissions and enhancing parent engagement, ensuring every family experiences a seamless journey with us,” said Marvin Dsouza, CEO, Dibber India.
Currently, Dibber has 500+ children enrolled across 12 operational centers in cities including Bengaluru, Hyderabad, Pune, Gurugram, Delhi, Noida, and Patna. The preschool chain has set ambitious growth plans aiming to serve around 2,000 children by the 2026 academic year, and to scale up to 60 operational units across India by the end of 2026.
This collaboration with Meritto is a critical enabler in that growth journey. By digitizing and humanizing the admissions experience, Dibber seeks to simplify how parents and caregivers discover, apply to, and engage with its preschools delivering a digital-first experience that mirrors the warmth and responsiveness of its classrooms.
With our expertise in empowering educational organizations with a unified technology platform and Dibber’s excellence in early childhood education, we are committed to making quality education more accessible and efficient for parents and institutions alike. We’re proud to support their vision with technology that is as caring, consistent, and intelligent as their approach to early education. We’re excited to play a meaningful role as Dibber scales with purpose across India.” said Naveen Goyal, Founder and CEO, Meritto.
With more than 600 centers across 9 countries, Dibber is globally recognized for its Nordic-inspired pedagogy, child-centric approach, and thoughtfully designed learning spaces. Since entering India in 2023, Dibber has quickly expanded into cities including Bengaluru, Hyderabad, Pune, Gurugram, Delhi, Noida, and Patna, earning trust for its warm, inclusive, and experiential learning environments.
This partnership sets a powerful precedent for how preschools can adopt cutting-edge technology to enhance admissions by not only improving internal efficiency but also creating a better experience for the modern parent.
As Dibber charts its growth path in India, this collaboration with Meritto will be a key pillar in achieving operational excellence and delivering on its promise of quality early education.

Step Into ‘Myths & Memories’—Dhoomimal Art Centre’s Latest Artistic Voyage

27th March 2025: Dhoomimal Art Centre, one of India’s first private gallery, announces its upcoming exhibition, Myths and Memories, a compelling showcase featuring the works of Tanushree Chakraborty and Shahid Parvez. Exploring the intersection of traditional folk influencers and contemporary artistic expression, the 6-day exhibition opens to the public on April 12 at LTC, Bikaner House, and will be accessible till April 17. During this period, it aims to offer a striking visual dialogue between two distinct yet complementary styles as it beautifully merges the artistic sensibilities of the East and West.

Established in 1936, the Art Centre presents pieces from Tanushree Chakraborty that draw inspiration from the rich heritage of the Santhal Tribe in Bengal, while Shahid Parvez brings to life the tribal and folk arts of Rajasthan. This has been achieved by employing intricate layering and detailing techniques that weave their life stories into their canvases to create works of profound depth and meaning.

speaking on the collection, Shahid Parvez mentioned, “I am truly delighted to present our two-person artwork display, as it holds a special significance for me. Dhoomimal Art Centre has been an integral part of my artistic journey, providing a platform that has nurtured and supported my growth over the years. This showcase is not just an exhibition but a reflection of the creative dialogue and shared vision that has shaped my work. I am excited for art enthusiasts to experience this collection, which brings together distinct yet harmonious artistic expressions.”

Shahid’s works are playful and uninhibited. His layers are not of history but of memories, age, and experience, approached with a child’s imagination—boundless and free. He paints without a fixed plan, allowing the canvas to guide him. His works celebrate spontaneity and joy, revealing the unseen layers that shape human existence. While his themes may seem lighthearted, they hold depth—his use of mixed media, textures, and colours mirrors the complexity of life itself. His art invites us to shed our intellectual masks and approach them with innocence, tapping into the child within us.

In contrast, Tanushree’s work is rooted in history and myth, deeply influenced by her childhood immersed in the stories of the Santhal tribe. She draws inspiration from the Santhal body art tradition, Ulki, where tattoos preserve ancestral history on the skin. Similarly, her canvases become vessels of intricate detailing and mythological storytelling. The concept of Atrinjita—where human history unfolds in grand, exaggerated gestures—runs through her work. She seamlessly blends the traditional with the contemporary, reimagining gods and myths in present-day settings, bridging past and present.

Further commenting on this showcase, Tanushree Chakraborty said, “I believe art is a reflection of an artist’s imagination and aspirations. For me, the ability to give meaning to a line through art brings immense joy and fulfilment. I am deeply grateful to Dhoomimal Art Centre for providing a space that nurtures my creativity, and I look forward to sharing that same sense of freedom and joy with others through my art.”

Elaborating on the exhibit, Mohit Jain, Director of Dhoomimal Art Centre said, “At Dhoomimal Art Centre, we celebrate art that blends cultural roots with personal expression. This exhibition does just that as both artists draw inspiration from Indian folk traditions, yet their approaches contrast beautifully. We look forward to sharing this unique showcase with our audiences.”

What makes Myths & Memories especially compelling is how these two artists, drawing from similar sources of inspiration, have arrived at strikingly different visual languages. While Tanushree transforms the human body into a narrative vessel, Shahid weaves childhood wonder into sophisticated, layered compositions. Their works, together, create a dialogue between tradition and contemporary practice, past and present, myth and reality.

URBAN Introduces Harmonic Soundbar 2080 for a Richer Audio Experience

27th March 2025: URBAN Smart Wearables, the well-known smart wearable technology brand, has expanded its Home Audio portfolio with the launch of the Harmonic Soundbar 2080. A true 2.1 channel 80 Watt compact Soundbar with wired woofer, this soundbar is engineered to deliver a true cinematic experience at home. Packed with signature 3D panoramic surround sound & powerful bass, this soundbar is the most value-for-money product in the category.

The Harmonic Soundbar 2080 is designed to be extremely versatile, compact and portable, making it easy to carry, set up, or connect anywhere. Whether you’re upgrading your living room audio, enhancing your gaming setup, or creating an immersive bedroom cinema experience, the Harmonic Soundbar 2080 delivers theatre-like sound with unmatched flexibility.

Paired with a powerful wired subwoofer, this 2.1-channel soundbar offers deep bass, clear highs, and balanced audio, elevating your experience whether you’re watching movies, listening to music, or gaming.

This launch is a key milestone in URBAN’s brand ideology of making technology better, compact & customised for Indian needs. This product is developed to be extremely versatile especially keeping in mind the Indian household requirement, making it a go to product for the entire family with different needs. This also marks the brands commitment of making technology accessible to all & bringing the home theatre soundbars to every household.

With Smart Standby Mode, remote control functionality, and versatile connectivity options, the Harmonic Soundbar 2080 integrates effortlessly into any home setup; Smart TVs, gaming consoles, and even mobile devices. Its modern, minimal aesthetic ensures it looks as good as it sounds.

Speaking about the launch, Aashish Kumbhat, Co-Founder of URBAN, said: “With the launch of the Harmonic Sound Bar 2080 we aim to redefine the home audio experience for Indian households, because we believe technology should be accessible to all. We Indians love our family but with different people, comes different tastes and ears for sound. With Harmonic 2080 we are presenting a perfect blend of superior sound quality, elegant design, advanced features, and versatility in sound. This is a product for everyday needs of the entire family.

Specifications and Features:

  • 80W Powerful Bass Sound – Provides deep, immersive, and distortion-free audio, ensuring a room-filling sound experience perfect for movies, music, and gaming.
  • Panoramic 3D Surround Sound – Creating a virtual surround sound environment, this soundbar comes equipped to give you theatre like movie experience at home.
  • 2.1 Channel Home Theatre System – Offers a well-balanced sound profile with separate audio channels and a dedicated subwoofer, creating a cinematic audio environment.
  • Dedicated EQ Modes – Comes with multiple equalizer presets tailored for different content types, allowing users to fine-tune audio for optimal clarity and depth.
  • Smart Standby Mode – Automatically switches to an energy-efficient mode when not in use, reducing power consumption while maintaining quick accessibility.
  • Wired HD Subwoofers – Designed to deliver rich and powerful low frequencies, enhancing bass depth for a more dramatic and dynamic listening experience.
  • Remote Control Function – Enables effortless control over volume, sound modes, and connectivity settings, making it easy to operate from a distance.
  • Versatile Connectivity – Supports multiple input options, including Bluetooth, AUX, HDMI ARC and USB, ensuring seamless integration with TVs, gaming consoles, and mobile devices.

Bring Stadium Vibes Home with Cutting-Edge Projectors

March 27,2025:In April, the excitement of the Indian Premier League (IPL) will return, bringing with it the energy and passion that makes it one of the most celebrated cricket tournaments. The world’s richest cricket league is not just about the top international players competing across 10 teams, it is also a complete entertainment spectacle. From the elegance of a Virat Kohli cover drive to the thrilling finishing touch of a power-hitter like Andre Russell, the tournament delivers high-stakes action. Adding to the spectacle is the glitz surrounding the league, with film stars like Shah Rukh Khan as team owners, cheerleaders energizing the crowds, and DJ performances turning stadiums into festival-like arenas.


Watching this cricketing extravaganza on a big screen is undoubtedly more immersive and this explains the rise of IPL fan parks and public screenings across the country. Now, with ultra-short throw (UST) projectors becoming more affordable and reshaping home entertainment, many households are switching to laser projectors to bring the two-month-long tournament to life. To help you choose the best option, here is a list of premium and budget-friendly home projectors to elevate your live IPL streaming experience.

Formovie Cinema Edge Projector

Cinema Edge,  the latest offering from global projector manufacturer Formovie, is a premium 4K UST projector powered by ALPD® technology, delivering high-precision visuals with exceptional colour accuracy, brightness and contrast. Its 3000:1 contrast ratio, HDR10 support and Rec. 709 colour gamut ensure lifelike visuals, making viewers feel as if they are right inside the cricket stadium. The dual 15W built-in speakers, with Dolby Audio and DTS-HD support, capture even the faintest sound, whether it is the subtle nick of the ball or the stadium’s ambience. The projector requires just 49 cm of space from the wall to project a massive 150-inch screen. With MEMC technology, it also ensures smooth motion for fast-paced games like cricket, while a built-in blue light filter reduces eye strain during extended viewing sessions. Distributed in India by Aytexcel Pvt. Ltd., the Formovie Cinema Edge is available at https://formovie.in/formovie-cinema-edge/  and https://aytexcel.com.

E Gate New K9 Pro

If you are looking for an option below Rs 10,000 but need additional features for an excellent home viewing experience, the E Gate New K9 Pro can be a great choice. With 4,500 lumens of brightness, it delivers a clear and vibrant picture even in well-lit rooms. It also offers full HD 1080p native resolution, a 3000:1 contrast ratio, and a long-lasting lamp life of up to 30,000 hours. The projector also comes with a 5W built-in harmonised frequency speaker. For connectivity, it includes three HDMI ports, allowing easy connections to a set-top box, Fire TV Stick, or PC/laptop. The precision keystone knob ensures proper screen alignment for an optimal viewing experience.
It is available on Amazon.in

BenQ TH575

The 4K-compatible Full HD projector, BenQ TH575, offers 3800 ANSI lumens of brightness and can project a 100-inch screen from a distance of 10.8 feet. It delivers FHD images with precise and accurate colours, but what makes it a preferred choice for watching IPL and other sports is its low input lag. The ultra-fast 16.7ms response time ensures live action with zero delay. It also provides excellent contrast with its 0.65 DMD in 1080p projectors, producing deeper blacks and preserving subtle layers and fine details in dark scenes without washout. The device features multiple picture modes, including a Sports mode that enhances the viewing experience by replicating a stadium-like atmosphere.
It is available for purchase on Amazon.in

WZATCO Yuva Go Android 13.0 Smart Projector

The Yuva Go portable projector comes with a powerful LED light source and supports 4K decoding. With a native resolution of 1280×720 and a high dynamic contrast ratio of 5000:1, it delivers better brightness, clarity, and colour depth. The WZATCO Yuva Go Android 13.0 projector is a cost-effective choice for those looking for a lightweight and portable option. With built-in Android 13.0, users can stream IPL matches directly from their preferred OTT platforms without needing an external device. The projector also supports BT 5.0 connectivity, allowing wireless pairing with speakers, headphones, or soundbars for an improved audio experience.
It is available on Amazon.in

Portronics Beem 440 Smart LED Projector

With a 180-degree viewing experience, auto vertical keystone correction, 720p native resolution, 2000 lumens brightness, and the ability to project up to a 120-inch screen, the Portronics Beem 440 Smart LED Projector is a budget-friendly option, especially for those looking for a projector under Rs 7,000. With an inbuilt Android-based OS, it provides direct access to popular streaming services without requiring additional setups. The Beem 440 also reduces blue light exposure compared to TVs, making it a safer and more comfortable choice for extended viewing, such as watching your favourite IPL team in action.

Swatch Commends Spring with the Vibrant Blossom Time Series

March 27, 2025: Swatch is stepping into spring with the launch of its BLOSSOM TIME Collection, four fresh floral-inspired yet edgy watches that feel as light as a flower petal and look as vibrant as the season itself. This collection blooms with style as it blends the soft beauty of four much-loved flowers from across the world, with the strength and durability of Swatch’s IRONY line.

STAINLESS STEEL WITH A FLORAL CENTER

At the heart of the BLOSSOM TIME Collection are watches crafted from stainless steel with 33 mm dials, perfectly sized for those who prefer smaller timepieces. Each watch is a tribute to a beloved flower—Magnolia, Crocus, Gerbera, and Camellia—which lend their colors to the engraved designs on the sun-brushed dials that capture their unique charm.

Unbelievably stylish and comfortable to wear, these watches prove that sometimes the most impactful statements come in subtle forms:

MAGNOLIA: Echoing the perseverance and determination associated with the Magnolia, PETAL BLISS features a silver-colored dial with an engraved Magnolia design.

CROCUS: The Crocus-inspired dial of PETAL FRENZY with its beautiful blue colors stands for personal success. With a choice of a metal bracelet or blue leather strap, this watch adds a fresh, springtime vibe to any outfit.

GERBERA: With its unique yellow color and engraved Gerbera design, PETAL SWIRL brings a pop of optimism and reminds us of the value of friendship.

CAMELLIA: A symbol of perfection, love, and eternity, the Camellia is celebrated in the delicate soft pink colors and design engraved on the dial of PETAL CHARM. Choose between a metal bracelet or a pink leather strap to suit your style.

OWN YOUR BLOOM

The watches in the BLOSSOM TIME Collection combine the beauty of spring with the precision of Swiss Made quality, making them the perfect addition to any look and the ideal gifts for friends and family. Dress them up or dress them down, these water-resistant watches are a flowery statement of unique style and individuality that lasts beyond any flower bouquet. The BLOSSOM TIME Collection will be available on March 13 online on Swatch.com and in Swatch stores worldwide.

Emirates’ Kind Gesture Brings Cheer to Indian Kids

27 March 2025: Education is one of the greatest engines for societal development, laying a strong foundation for economic empowerment. To support India’s initiatives of making education accessible to its children, Emirates, the world’s largest international airline, has donated essential supplies and limited-edition, handcrafted backpacks from its ‘Aircrafted by Emirates’ collection to a non-profit organisation in India.

India is making reforms in its education system, continuously improving its infrastructure and resources to provide equal opportunities to children across the country. To support their efforts in rolling out access to education for underprivileged children, Emirates assisted the students of Smile Foundation with their schooling by providing 400 practical, stylish backpacks filled with stationery, and learning supplies.

The organization was carefully selected as it serves local communities by creating a nurturing and inspirational space for disadvantaged youths to continue their education in a safe environment. The institute has a longstanding legacy of supporting youth and a particular focus on education. The initiative reinforces the airline’s commitment to ‘connecting communities’ by building enduring relationships and making meaningful differences in the destinations it serves.

Mohammad Sarhan, Vice President Emirates for India, said: “Education is a fundamental right. In line with our support for UN Sustainable Development Goal number 4, focused on quality education, we are dedicated to ensuring that children, regardless of their circumstances, have access to the resources needed to learn and create an equitable future for themselves.”

We are pleased to partner with Smile Foundation, that has been working for over two decades to ensure underprivileged children have the opportunity to progress, setting them on the path for a brighter, more productive tomorrow. The bags from the Aircrafted KIDS collection will support their mission as they are uniquely made and filled with stationery, books, and hygiene items to assist children in their daily tasks and learning. We are proud to share these bags, which are upcycled from materials from our aircraft. They connect children to Emirates’ history while demonstrating a sustainable use of resources.”

Santanu Mishra, Co-founder & Executive Trustee of Smile Foundation remarked, “Education of children is the key to a future full of potential and is instrumental in nation-building too. I firmly believe in the philosophy of civic-driven change, wherein responsible organizations and members of the civil society complement the governmental efforts. We appreciate Emirates for encouraging our children and our initiatives.”

Smile Foundation handpicked the specific bags they required from the ‘Aircrafted by Emirates’ collection, accounting for children of all ages. The backpacks were then handmade by Emirates Engineering in-house, with materials upcycled from the airline’s iconic A380 and B777 aircraft that underwent refurbishments.

In addition to the bags, Emirates provided school and hygiene supplies such as pens, pencils, erasers, calculators, notebooks, sanitizers, soaps, other sanitary items and more. The airline also purchased books which blend culturally rich stories with interactive learning opportunities. The books can be swapped and discussed amongst the students, further developing their understanding of the material.

Under the Aircrafted program more than 50,000 kg of materials from 191 aircrafts slated to undergo the airline’s interior cabin retrofit programme are expected to be recovered and repurposed. In addition to the donations made in India, Emirates provided organisations in Bangladesh and Pakistan with bags, bringing the total donation to 700 in Asia alone after donating 1,239 in Africa in the previous months

De Beers Welcomes Next-Gen Shoppers with Diamond Piercing Experience

March 27, 2025:De Beers Group, the world’s leading diamond company, will support diamond jewelry retailers in driving demand for natural diamond jewelry by showcasing a new gifting occasion in the lives of young consumers – the second ear piercing, which is an intrinsic part of India’s traditional culture and modern rituals.  

De Beers is introducing a heart-warming ‘Love, From Dad’ collection as part of the Second Ear Piercing Ritual program. The collection highlights the unique and irreplaceable bond between fathers and daughters — one as rare, precious, and enduring as a natural diamond.

To amplify this concept nationally, De Beers Group has integrated the program into its partnership with the Gem & Jewellery Export Promotion Council (GJEPC) through the  Indian Natural Diamond Retailer Alliance (INDRA), launched earlier this year. Retailers can register to participate in the alliance at  www.indraonline.in. After registering with INDRA, retailers will be able to:

·       Access and customize the ‘Love, From Dad’ campaign collaterals with their branding as well as receive virtual training sessions on natural diamonds.

·       Leverage INDRA’s WhatsApp channel for seamless customization and personalization

Mr. Amit Pratihari, MD, De Beers India, said, “With the innovative ‘Love, From Dad’ campaign, De Beers continues to promote the unique qualities and desirability of natural diamonds, reinforcing their status as the ultimate symbol of enduring love and meaningful rituals. This program not only strengthens consumer connections to natural diamonds, but also provides retailers with a strategic platform to enhance their offerings during the festive season and beyond.”

At the heart of the Second Ear Piercing Ritual program lies a powerful coming-of-age moment: a daughter’s second ear piercing. Unlike her first, which is often a decision made for her, the second piercing is a ritual where she chooses to express herself on her own terms.

In this key rite of passage, a father sees his daughter shaping her own story. He knows that growing up as strong and independent isn’t just important for her; it’s everything. And there’s no prouder moment than watching her step into her own light.

De Beers Group aims to encourage dads to celebrate this new sense of independence through the heartfelt ‘Love, From Dad’ campaign. A natural diamond is an unbreakable, rare and timeless symbol of both  a girl’s sense of self and of the unique father-daughter relationship.

Meanwhile, to support the Indian consumer’s connection to natural diamonds and the Second Ear Piercing Ritual campaign, , De Beers Group has also created a dedicated website for India, www.adiamondisforever.in – a one-stop resource offering:

o   Information on natural diamonds—their authenticity, rarity, and timeless value

o   A curated catalogue of diamond stud earrings for second piercings

o   A store locator to help consumers find their nearest participating retailers

The ‘Love, From Dad’ campaign is launched as a 360-degree multi-lingual initiative to create maximum impact whilst ensuring deep consumer engagement across television, print, OOH, radio, influencer marketing and social media. The campaign has rolled out today and will continue through the upcoming festive season—a time for meaningful gifting and family celebrations.

By combining powerful storytelling with an omnichannel approach and strategic partnerships, De Beers is shaping the future of natural diamond retail and showcasing the insight that some love is so natural, only a natural diamond will do.

Conceptualised and executed by 82.5 Communications, the ‘Love, From Dad’ campaign invites the audience to witness the precious moments between dads and their daughters. It’s a campaign that De Beers hopes will inspire dads and their daughters to come closer and understand how much they mean to each other.

Ms. Sangeetha Sampath and Mr. Ravikumar Cherussola, Executive Creative Directors – South, 82.5 Communications, said, “Relationships and diamonds have always been a rich space to explore. Our task was to identify a fresh take in this space. The world sees teenagers in a stereotypical way. But the dad sees his young teenager as an adult-in-training. Her overflow of emotions is a part of growing up, while she is figuring who she is and isn’t, like when she wants a second ear piercing. This campaign is a faithful portrayal of this dad-teenage daughter relationship.”

The campaign rolls out across TV, print ads, radio, digital, social media, OOH, and other experiential touchpoints, ensuring that the bond and camaraderie between dads and their daughters resonate with everyone in a heartfelt manner.

GIFT City Achieves Milestone in GFCI 37, Enhances FinTech Growth

March 27: Gujarat International Finance Tec-City (GIFT City)— India’s first operational smart city and maiden International Financial Services Centre— has further strengthened its position as a rising global financial hub, achieving notable improvements in multiple categories in the latest edition of the Global Financial Centres Index (GFCI 37). GIFT City has secured the top rank in Reputational Advantage, climbed from 45th to 40th in the FinTech ranking, and improved its overall ranking from 52nd to 46th place, making significant strides in establishing itself as a premier international financial centre. Additionally, it has retained its position among the top 15 financial centres in the Asia-Pacific region.

 GIFT City’s strong performance in the GFCI 37 rankings reflects its growing reputation, investor confidence, and its role in driving financial innovation. The improvement in the FinTech ranking underscores its emergence as a thriving hub for financial technology, while its leading position in Reputational Advantage highlights the increasing global recognition of its business-friendly ecosystem, robust regulatory framework, and world-class infrastructure.

Mr. Tapan Ray, Managing Director and Group CEO of GIFT City, said, “GIFT City’s continued rise in the GFCI rankings is a reflection of India’s growing influence in global finance. Our top ranking in Reputational Advantage, significant improvement in FinTech, and strong overall performance reinforce the confidence of global investors and businesses in GIFT City. We remain committed to enhancing our ease-of-doing business, infrastructure, regulatory framework, and talent ecosystem to position GIFT City as a leading international financial hub.”

The Global Financial Centres Index (GFCI), compiled by Z/Yen Group, evaluates financial hubs worldwide based on 140 instrumental factors provided by third-party organisations such as the World Bank, Organisation for Economic Co-operation and Development (OECD), and the United Nations. These factors assess financial centres on parameters including business environment, infrastructure, human capital, financial sector development, and overall competitiveness.

GIFT City continues to progress as an international financial centre, with a particular strength in its business environment, and assisted by the continued development of trade in the Asia/Pacific region.” said Mike Wardle, CEO, Z/Yen Group.

As per the GFCI 37 report, 133 financial centres from across the world were evaluated, with 119 making it to the main index. The report underscores the steady rise of emerging financial hubs, with GIFT City’s continuous progress reinforcing its ambition to be a preferred global financial destination.