MAJE Opens First Flagship Store in India Embracing Parisian Elegance
Mumbai, 31 January 2025 – Maje, the iconic Parisian fashion house renowned for its designs that celebrate and elevate women, is delighted to announce the opening of its first flagship store in India in collaboration with Reliance Brands Limited (RBL). Located in the vibrant heart of Mumbai at Jio World Drive, this marks an exciting new chapter in the brand’s expansion into the Indian market. The store will be Maje’s first flagship location in the country, solidifying its presence in one of the most dynamic and diverse retail markets in the world while bringing Maje’s distinctive blend of accessible luxury and bold creativity to India.
Founded in 1998 by Judith Milgrom, Maje has become synonymous with a versatile, sensual Parisian lifestyle that harmoniously blends effortlessly cool, glamourous style, with contemporary trends. The brand’s debut in India offers a curated opportunity for women to experience French fashion at its finest. Judith Milgrom founded Maje in 1998, staying true to her family’s heritage. The brand’s name spells out sibling unity: M for Moyal (her maiden name), A for Alain (her brother with whom Judith Co-Founded Maje), J for Judith (her first name), and E for Evelyne, her sister with whom she worked for more than 10 years.
Judith Milgrom has always envisioned Maje as a brand that allows women to live multiple lives in a single day, balancing sophistication and ease. Born and raised in Morocco, she moved to Paris with her family and early on developed a passion for dressing women. Inspired by her family’s strong work ethic and close bonds, she cultivated a unique style defined by light, color, and perceptive femininity.
The architecture of Maje stores offers a personal and unique space, almost like a second home, where the ready- to wear and women’s accessories collections, bold and offbeat, would be able to express Themselves.
«We are incredibly excited to introduce Maje to the vibrant and diverse Indian market,» said Judith Milgrom, Founder of Maje. «India’s rich cultural heritage, coupled with its dynamic blend of tradition and modernity, is truly inspiring. This store represents our opportunity to connect with the Indian audience, where fashion is not just a style statement but a way to express individuality. We look forward to celebrating the spirit of India and offering women here the Maje experience.»
To mark the grand opening, the Maje flagship store will feature an exclusive selection of the brand’s most beloved pieces. Among them is Maje’s Spring-Summer 2025 collection, Glam Office – From Paris to Milan. Inspired by the effortless chic of fashion capitals,this collection reinvents the
modern woman’s wardrobe with a touch of Italian elegance: structured tailoring, fluid dresses, and sophisticated silhouettes designed for a seamless transition from office to evening.
ZELIO E Mobility Partners with ECOFY to Enable Eco-Conscious Financing for Electric Vehicle Customers
Haryana, 31 January 2025: ZELIO E Mobility, a leading player in India’s electric two-wheeler market, has announced a strategic partnership with Ecofy, India’s first green-focused Non-Banking Financial Company (NBFC). This tie-up aims to make electric vehicles (EVs) more accessible and affordable for customers across the country, enabling them to purchase ZELIO’s popular models, including the X-Men, Gracy, Eeva, and Mystery. The partnership comes shortly after ZELIO’s association with LoanTap, a leading online personal loan platform, further enhancing their financing options for customers.
The Ecofy financing scheme offers a host of benefits for ZELIO E Mobility’s dealers, providing them with tools to boost sales and engage with customers effectively. Customers can enjoy low-interest rates, a quick approval process, and customizable EMI options, making EV purchases more accessible. The entirely digital and paperless financing process allows for a smooth, hassle-free loan application, setting it apart from traditional methods. Additionally, the accessibility of the Loan & EMI Monitoring App ensures customers stay informed and in control of their repayment schedules.
Mr. Kunal Arya, Co-Founder and Managing Director of ZELIO E Mobility Ltd., stated, “As the demand for electric two-wheelers rises, many customers are seeking affordable financing options to manage the upfront cost of these vehicles. Our partnership with Ecofy directly addresses this need by offering flexible and competitive financing plans, making electric two-wheelers more accessible. This collaboration reinforces our commitment to promoting sustainable mobility and providing customers with a seamless path to adopting eco-friendly transportation solutions.”
ZELIO E Mobility is committed to ensuring that its dealers have the resources they need to successfully promote and explain ECOFY’s financing options. Dealers will undergo specialized training programs to fully understand the financing products and assist customers in navigating the application process. Digital tools such as QR codes will simplify loan access, and dedicated field support will be available to address any questions. Marketing materials, including brochures and posters, will help dealers communicate the financial and environmental benefits of eco-friendly purchases effectively.
To further incentivize customers, special promotions and limited-time offers will be available under the ECOFY financing scheme. These promotions include lower interest rates, extended loan tenures, and waived processing fees, all designed to encourage more people to make the shift to electric two-wheelers. ZELIO E Mobility also plans to monitor the success of its partnership with Ecofy through several key performance indicators, including sales metrics, customer satisfaction, and dealership performance.
Since its inception, ZELIO E Mobility has established itself as a frontrunner in the electric two-wheeler market. With a customer base of over 200,000 riders and more than 273 dealerships, ZELIO is rapidly growing its presence across India. The EV two-wheeler brand is focused on expanding its market share and reaching more customers, with plans to increase its dealership network to 400 locations by March 2025.
Apollo Hospitals Hackensack Meridian Partner to Boost Healthcare Innovation
January 31, 2025 — Hyderabad, India & Edison, NJ – Apollo Hospitals Group (Apollo), the world’s largest integrated healthcare provider, and Hackensack Meridian Health (HMH), New Jersey’s largest and most comprehensive health network, today announced a strategic affiliation agreement to explore and implement innovative healthcare solutions.
This collaboration brings together two prominent healthcare organizations with a shared vision of addressing global healthcare challenges and opportunities. The affiliation will leverage the strengths and resources of both Apollo and HMH to develop and implement joint initiatives focused on enhancing patient care, improving affordability, and promoting community health.
“We are delighted to partner with Hackensack Meridian Health in this strategic affiliation. This collaboration aligns perfectly with our vision of advancing healthcare globally. By combining our respective strengths, we aim to create impactful solutions that address the evolving needs of patients and healthcare systems. Using technology, skills, and new-age tools, this is one more step in our endeavor to make healthcare affordable and accessible across the world,” said Dr. Sangita Reddy, Joint Managing Director, Apollo Hospitals Group.
Robert C. Garrett, FACHE, Chief Executive Officer of Hackensack Meridian Health, said, “This strategic affiliation with Apollo represents an exciting opportunity to explore innovative approaches to healthcare delivery and address critical needs within our communities. By collaborating with Apollo Hospitals Group, a global leader in healthcare, we can leverage their expertise and resources to further our mission of providing high-quality, accessible care.”
The affiliation will initially focus on several key initiatives, including:
- Addressing Workforce Shortages: By 2030, an estimated one million nurses in the U.S. will retire. This partnership offers a unique opportunity to address these challenges through international recruitment and training programs.
- Education, Training, and Development: Exploring opportunities for Apollo to provide education and training programs, particularly in nursing and other clinical areas, and supporting international recruitment efforts.
- Oncology Collaboration: Apollo and HMH oncologists will collaborate in areas such as second opinions, tumor boards, genomic sequencing, CAR-T therapy, and bone marrow transplantation (BMT).
- Clinical Support: Exploring opportunities for Apollo to support HMH in various clinical areas, including centers of excellence, specialized services, and clinical research.
- Community Engagement: Developing initiatives to engage the South Asian community in New Jersey, which has the second-largest Indian population in the U.S. Middlesex County, in particular, has the highest concentration of Indian Americans in the nation.
- Knowledge Processes: Evaluating opportunities to leverage mutual benefits through shared knowledge processes such as revenue cycle management, human resources, and supply chain processes.
A Partnership Committee comprised of senior executives from both organizations will oversee the implementation of the affiliation and individual initiatives.
This strategic affiliation marks a significant step forward in pursuing innovative healthcare solutions and underscores Apollo and HMH’s commitment to improving the health and well-being of the communities they serve.
CIO CHOICE 2025 Celebrates IceWarp as the Most Trusted Brand in Enterprise Email
Mumbai, India – January 31, 2025 – IceWarp has been recognized with the CIO CHOICE 2025 Honor and Recognition as the most Trusted ICT Brand by CIOs and Digital Leaders in the Enterprise Email category.
Now in its 13th year, CIO CHOICE continues to be the most prestigious and only discovery recognition platform, honoring ICT brands for their excellence in product and service innovation, customer-centric approaches, and efficient delivery, selected based on the stated preferences of CIOs and ICT Decision Makers.
This distinguished recognition was bestowed at the exclusive CIO CHOICE 2025 Red Carpet Night, produced by CORE Media, with KPMG as the Knowledge Partner.
This year’s event brought together over 400 CIOs and Digital Leaders from across the country, making it a truly remarkable gathering of industry influencers.
CIO CHOICE is known as the ‘Seal of Trust,’ given to ICT brands by the very CIOs and Digital Leaders who rely on them.
The winning brands are selected through a unique pan-India voting platform, where CIOs and Digital Leaders nominate and vote for their most trusted and preferred brands, based on their firsthand experiences and top-of-mind recall. A distinguished Advisory Panel of seasoned CIOs from various industry sectors oversees and guides the entire process, ensuring its integrity and credibility.
This year’s advisory panel consisted of 10 distinguished CIOs and Digital Technology leaders:
- Aasish Kshetry, CIO & VP – IT, Asian Paints
- Dheeraj Sinha, EVP and Global CIO, Sun Pharma
- Jyothirlatha B, CTO, Godrej Capital
- Narendra Sonawane, SVP, Global Head, IS, Infosys
- Ramesh Narayanaswamy, CTO, Aditya Birla Capital
- Rohit Kilam, CTO, HDFC Life
- Rucha Nanavati, CIO, Mahindra Group
- Subhash Kelkar, CIO, BSE
- Vinod Sivrama Krishnan, CDIO, Essar Capital
- Vishal Bhatia, CDO, Canara Bank
Anoop Mathur, Founder of CORE Media said “Congratulations to IceWarp for earning the prestigious CIO CHOICE 2025 Trust Seal. This recognition is a true reflection of the brand‘s commitment to delivering exceptional experiences to enterprise customers. The trust bestowed upon IceWarp by India’s CIOs and Digital Leaders, amidst shifting consumer trends in a dynamic economy, is truly commendable. In a time where technology propels business advancement, the CIO Choice accolade solidifies IceWarp‘s position as an industry pioneer.”
Trends in Pharma and MedTech to Watch in 2025
By: Mr. Shereef Rehuman, MD, ICEXPO
The pharmaceutical (Pharma) and medical technology (MedTech) industries are evolving rapidly, driven by technological innovations, shifting regulatory landscapes, and changing patient needs. Here are some of the top trends to watch in 2025:
1. Artificial Intelligence (AI) and Machine Learning (ML) Integration
Drug Discovery & Development: AI and ML are accelerating drug discovery, identifying promising drug candidates faster and at lower costs by analyzing vast amounts of data to predict molecular behavior.
Personalized Medicine: AI tools help tailor treatments based on individual genetic profiles, improving efficacy and minimizing side effects.
Diagnostic Tools: AI-powered imaging and diagnostic systems are enhancing the accuracy and speed of disease detection, especially in fields like oncology and cardiology.
2. Sustainability and Green Practices
Eco-Friendly Packaging: Both Pharma and MedTech companies are focusing on reducing their environmental impact by transitioning to biodegradable, recyclable, and eco-friendly packaging for drugs and medical devices.
Sustainable Manufacturing: With growing attention on reducing carbon footprints, the focus is shifting toward green chemistry and sustainable manufacturing processes in drug and device production.
3.Regenerative Medicine & Cell Therapies
Stem Cell Research: Advances in stem cell therapies are opening new possibilities in the treatment of chronic diseases, injuries, and age-related conditions.
Gene Editing: Technologies like CRISPR are becoming more refined, offering potential for curing genetic disorders and personalizing treatments.
Tissue Engineering: The development of bioprinted tissues and organs, along with other regenerative techniques, may reduce organ shortages and provide alternatives to traditional organ transplants.
4. AI-Driven Healthcare Robotics
Surgical Robots: Robots are becoming more precise and minimally invasive in surgeries, leading to faster recovery times and fewer complications. Robotic surgeries and automated assistance tools are expected to see widespread adoption.
Robotic Caregiving: Robots designed to assist elderly or disabled individuals with daily tasks are gaining traction, improving quality of life and reducing caregiver burden.
5. Telemedicine & Remote Patient Monitoring
Post-Pandemic Growth: Telehealth remains a key trend, with many healthcare systems adopting it as a permanent feature. Remote consultations, monitoring, and follow-up care are streamlining healthcare delivery.
Wearables & IoT Devices: Wearables that track vital signs, glucose levels, heart rate, and other metrics will continue to grow, offering real-time data that can be used for early intervention.
Virtual Clinical Trials: The use of telemedicine and remote monitoring in clinical trials enables a wider pool of participants, reduces costs, and allows for quicker recruitment and data collection.
6. Advanced Diagnostics & Point-of-Care Testing
Non-Invasive Tests: Advancements in diagnostic tools, including liquid biopsies and home diagnostic kits, allow for non-invasive testing to detect diseases earlier, such as cancers, heart conditions, and infections.
Point-of-Care (POC) Devices: Devices that provide real-time diagnostic results at the point of care, such as in clinics, pharmacies, or even at home, are expected to become more advanced and accessible.
7. Digitization and Data Analytics in Pharma
Big Data in Pharma: Data analytics is becoming essential in understanding patient outcomes, streamlining drug development, optimizing manufacturing processes, and enhancing supply chain management.
Real-World Evidence: Real-world data is being used to better understand drug efficacy and patient outcomes beyond controlled clinical trials, leading to more informed regulatory decisions and treatment plans.
8. Mental Health and Digital Therapeutics
Mental Health Focus: There is growing recognition of mental health conditions, particularly in the context of the post-pandemic world. Digital therapeutic solutions, such as apps and online platforms for managing conditions like anxiety, depression, and PTSD, are gaining prominence.
Psychiatric Digital Health: Digital tools for therapy and medication management, along with advancements in neurostimulation devices and wearables, will shape mental health care in 2025 and beyond.
Carlton Unveils New Retail Identity with Exclusive Colaba Store
Mumbai, 31 January 2025: VIP Industries, Asia’s largest and the world’s second-largest luggage maker, has unveiled Carlton’s new retail identity with the launch of an exclusive 872 sq. ft. store in Colaba, Mumbai. Carlton aspires to be the preferred luggage choice for discerning travelers by offering thoughtfully designed, sophisticated travel solutions that go beyond mere badge value. With a focus on craftsmanship, discernment, and intelligent design, our products reflect the spirit of modern travelers. Aligned with this philosophy, Carlton’s new retail identity marks a significant step in strengthening its premium positioning.
The new Carlton store in Colaba sets the foundation for its future retail journey, offering a refined, immersive space that reflects its evolving premium identity. Thoughtfully designed to enhance engagement, it blends sophisticated aesthetics with seamless product discovery for a truly elevated shopping experience.
As part of its aggressive expansion strategy, VIP Industries is investing massively to strengthen Carlton’s presence in key markets across India. The company plans to open 25 exclusive Carlton stores over the next six months, further solidifying the brand’s position in the premium luggage segment.
Speaking on the occasion, Ms. Neetu Kashiramka, Managing Director of VIP Industries, said, “The launch of Carlton’s exclusive store in Colaba marks a pivotal step in strengthening our brand’s premium presence. This store embodies the new retail identity we envision for Carlton, offering a seamless blend of innovation, luxury, and customer-centricity. More than just a retail space, it is a gateway to a rich and immersive shopping experience. With this expansion, we aim to establish Carlton as the preferred choice for discerning travelers, offering a refined retail experience that blends sophistication with functionality in the premium luggage space.”
Carlton has been witnessing a strong growth momentum, with 11.4% growth in Q3FY25 over Q3FY24, reaffirming its market performance. The launch of this flagship store is a testament to VIP Industries’ commitment to enhancing the retail experience and catering to the evolving needs of premium consumers.
The Future of Pharma and MedTech: Key Trends to Watch in 2025
The pharmaceutical (Pharma) and medical technology (MedTech) industries are evolving rapidly, driven by technological innovations, shifting regulatory landscapes, and changing patient needs. Here are some of the top trends to watch in 2025:
1. Artificial Intelligence (AI) and Machine Learning (ML) Integration
Drug Discovery & Development: AI and ML are accelerating drug discovery, identifying promising drug candidates faster and at lower costs by analyzing vast amounts of data to predict molecular behavior.
Personalized Medicine: AI tools help tailor treatments based on individual genetic profiles, improving efficacy and minimizing side effects.
Diagnostic Tools: AI-powered imaging and diagnostic systems are enhancing the accuracy and speed of disease detection, especially in fields like oncology and cardiology.
2. Sustainability and Green Practices
Eco-Friendly Packaging: Both Pharma and MedTech companies are focusing on reducing their environmental impact by transitioning to biodegradable, recyclable, and eco-friendly packaging for drugs and medical devices.
Sustainable Manufacturing: With growing attention on reducing carbon footprints, the focus is shifting toward green chemistry and sustainable manufacturing processes in drug and device production.
3. Regenerative Medicine & Cell Therapies
Stem Cell Research: Advances in stem cell therapies are opening new possibilities in the treatment of chronic diseases, injuries, and age-related conditions.
Gene Editing: Technologies like CRISPR are becoming more refined, offering potential for curing genetic disorders and personalizing treatments.
Tissue Engineering: The development of bioprinted tissues and organs, along with other regenerative techniques, may reduce organ shortages and provide alternatives to traditional organ transplants.
4. AI-Driven Healthcare Robotics
Surgical Robots: Robots are becoming more precise and minimally invasive in surgeries, leading to faster recovery times and fewer complications. Robotic surgeries and automated assistance tools are expected to see widespread adoption.
Robotic Caregiving: Robots designed to assist elderly or disabled individuals with daily tasks are gaining traction, improving quality of life and reducing caregiver burden.
5. Telemedicine & Remote Patient Monitoring
Post-Pandemic Growth: Telehealth remains a key trend, with many healthcare systems adopting it as a permanent feature. Remote consultations, monitoring, and follow-up care are streamlining healthcare delivery.
Wearables & IoT Devices: Wearables that track vital signs, glucose levels, heart rate, and other metrics will continue to grow, offering real-time data that can be used for early intervention.
Virtual Clinical Trials: The use of telemedicine and remote monitoring in clinical trials enables a wider pool of participants, reduces costs, and allows for quicker recruitment and data collection.
6. Advanced Diagnostics & Point-of-Care Testing
Non-Invasive Tests: Advancements in diagnostic tools, including liquid biopsies and home diagnostic kits, allow for non-invasive testing to detect diseases earlier, such as cancers, heart conditions, and infections.
Point-of-Care (POC) Devices: Devices that provide real-time diagnostic results at the point of care, such as in clinics, pharmacies, or even at home, are expected to become more advanced and accessible.
7. Digitization and Data Analytics in Pharma
Big Data in Pharma: Data analytics is becoming essential in understanding patient outcomes, streamlining drug development, optimizing manufacturing processes, and enhancing supply chain management.
Real-World Evidence: Real-world data is being used to better understand drug efficacy and patient outcomes beyond controlled clinical trials, leading to more informed regulatory decisions and treatment plans.
8. Mental Health and Digital Therapeutics
Mental Health Focus: There is growing recognition of mental health conditions, particularly in the context of the post-pandemic world. Digital therapeutic solutions, such as apps and online platforms for managing conditions like anxiety, depression, and PTSD, are gaining prominence.
Psychiatric Digital Health: Digital tools for therapy and medication management, along with advancements in neurostimulation devices and wearables, will shape mental health care in 2025 and beyond.
Maintaining Cardiovascular Health in Winter by Dr. Joy Saibal Shome
By: Dr Joy Saibal Shome, Consultant Intervention Cardiologist at BM Birla Heart Hospital.
Many might rejoice the decline in temperature, as it means a return to the comfort and snugness of the winter months. However, these cold months pose a serious risk for the heart health and for any individual with pre-existing heart disease, special attention must be paid to heart care. While various factors put extra strain on the cardiovascular system during winter, some studies reveal that the winter months see almost 53 per cent more potentially serious heart conditions like heart attacks and strokes than the summer months.
Winter poses unique challenges to heart health, with colder temperatures causing blood vessels to constrict and increasing the workload on the heart. Winter is associated with a higher incidence of cardiovascular events due to the increase in stress that a drop in ambient temperature puts on heart walls and the decrease in flow to the arteries that supply blood to the heart. Moreover, during the winter, people tend to do less physical activity, which can lead to weight gain and a consequent increase in blood pressure and cholesterol levels. Exposure to extreme cold may even result in hypothermia in which body temperature drops to dangerously low levels, thus complicating cardiovascular health even further.
The increased workload on the heart coupled with lack of physical activities and the consumption of heavier foods put people most at risk for cardiovascular events during the cold months. Protecting the heart from heart diseases during winter months requires an active approach. Primarily during winter, people should dress warm to avoid sudden exposure to cold, which can elevate blood pressure and strain the cardiovascular system. People should also maintain a balanced diet rich in seasonal vegetables, whole grains, and heart-healthy fats while limiting processed and high-fat comfort foods.
Navigating the cold months with a healthy heart require people to stay active and engage in physical activities. With the limitation on outdoor activities, simple indoor workouts such as a home workout or yoga or just walking indoors can facilitate proper blood flow and reduce the level of stress on heart. Hydration and sleep, in turn, are equally significant to the maintenance of a healthy heart. During the winter, the body tends to easily get dehydrated, blood thickens, and the chance of clots increases. So, it is always advised that people should drink enough water even if not thirsty to maintain hydration and not put much pressure on the heart.
For those in high-risk groups — such as individuals with health conditions like diabetes, hypertension, or a history of heart disease — regular health checkups and adherence to prescribed medications are vital. Through regular consultations with the doctor, potential health issues can be diagnosed early and people can get timely advice to stay healthy throughout the cold season.
Stress can be another major factor in heart problems during the winter. People should limit stress and set aside time to relax and unwind through simple daily activities like meditating, listening to music or taking a hot shower. It is also noteworthy that the winter is the time for people to stay safe from common illnesses like fever or common flu. Vaccinations like the flu and pneumococcal vaccines can help prevent winter-related infections, which can indirectly strain the heart.
Keeping the heart safeguarded from the cold can make winter a beautiful time of the year for every individual. Not only individuals with pre-existing heart conditions but those prioritizing heart health should also have an understanding on the impact of cold weather on the heart health. By taking certain proactive measures, individuals can significantly reduce the risk of winter-related heart complications and maintain optimal cardiovascular health.
HCLTech & Microsoft Partner with Cricket Australia to Transform Fan Experience
SYDNEY and NOIDA, India, Jan 31, 2025 — Leading global technology companies, HCLTech and Microsoft, have partnered with Cricket Australia (CA) to leverage generative AI (GenAI) to enhance the way fans experience live matches via the Cricket Australia Live app.
The app’s new AI Insights matchday companion feature provides fans with a regular feed of text-based updates as matches progress. The feature uses AI rooted in a deep understanding of cricket to identify key narratives, player performances and notable milestones that go beyond the live scores and commentary, giving new context and insight to what is happening on the field.
The AI Insights matchday companion launches today at the Day-Night Test at the Melbourne Cricket Ground (MCG) during the CommBank Women’s Ashes series between Australia and England. This innovative feature is now accessible to all users of the Cricket Australia Live App worldwide.
“By harnessing the power of GenAI, we have the ability to reimagine the way fans engage with sport,” said Sonia Eland, Executive Vice President and Country Manager, Australia and New Zealand, HCLTech. “HCLTech has partnered with Cricket Australia for several years through our long-term role as the sport’s Official Digital Technology Partner, but our collaboration with Microsoft will further enhance the digital experience. Ultimately, our goal is to bring cricket fans even closer to the action.”
Cricket Australia has leveraged Microsoft’s Azure Open AI Service as well as HCLTech’s front-end and API development support to create a more accessible match day AI companion for cricket fans.
“We’re excited to bring cutting-edge AI technology to cricket fans through our partnership with Cricket Australia and HCLTech,” said Sarah Carney, Chief Technology Officer at Microsoft Australia and New Zealand. “This innovation demonstrates how generative AI is transforming the way we interact with the world around us, bringing insight, meaning and personalisation to audiences old and new.”
HCLTech and Cricket Australia began working together in 2019 to transform the organization’s core API platforms. In 2023, they extended the partnership for another five years, with HCLTech continuing its role as the CA’s Official Digital Technology Partner. The multi-year partnership has included initiatives like TechJam, a crowdsourcing effort to develop innovative tech solutions for the sport, as well as HCLTech’s role in making Cricket Australia Live the number one sporting app in Australia.
“We are very excited to partner with both HCLTech and Microsoft to create brilliant experiences for our fans by enhancing the CA Live app,” said Nick Hockley, CEO, Cricket Australia. “Our aspiration is to be a world leader in the way sporting codes bring fans closer to the game through digital technologies and we’re thrilled to launch this latest innovation at the CommBank Women’s Ashes Day-Night Test.”
SILA Pioneers a Movement to Change How India Sees Cleanliness Workers
Mumbai, 31 January 2025: SILA, a leading player in facility management and real estate services, has teamed up with Schbang to launch a ground-breaking campaign that challenges societal perceptions of housekeepers. This initiative encourages audiences to reflect on their behaviours and biases, driving home the importance of treating housekeeping staff with the dignity and respect they deserve.
Despite the societal acknowledgment of housekeepers’ contributions, genuine respect often remains superficial. SILA and Schbang’s campaign seeks to disrupt this cycle by illuminating everyday hypocrisies and encouraging people to align their actions with their words.
The key component of this effort is a thought-provoking film ‘Sachh Hi Swachh Hai’ put together by Schbang. The narrative centers on a professional who, while fervently advocating for cleanliness workers in a work conference, unintentionally exposes his own prejudices at home. He is forced to consider his behaviour after having this epiphany, which results in the moving message:
“Swachh Banane Se Pehle Hume Sach Banna Hoga.”
The film emphasizes SILA’s continued commitment to transforming lives, as the company has already trained and employed over 27,000 Facility Management professionals in 125 cities across India.