Experts and Scientists Share Groundbreaking Insights at Shodh Shikhar Vigyan Parv 2025

Bhopal, April 8, 2025: Rabindranath Tagore University (RNTU) successfully hosted the international research and innovation conference “Shodh Shikhar Vigyan Parv 2025” under the theme “Viksit Bharat-Naya Bharat.” The event saw the participation of over 1,500 delegates, 100+ speakers, and representatives from 176 institutions worldwide, showcasing more than 300 research papers and 75 innovative projects. Discussions centered around the commercialization of over 25 research products, emphasizing India’s journey toward becoming a global research and innovation hub. The event featured seven distinct tracks for submissions and presentations, covering a broad spectrum of scientific and technological domains.

Inaugural Address and Keynote Sessions

The conference commenced with an inspiring address by Mr. Atul Kothari, National Secretary of Shiksha Sanskriti Utthan Nyas, who emphasized the importance of conducting scientific research in one’s mother tongue. He argued that regional language-based research fosters better understanding and accessibility, aligning with India’s goal of democratizing knowledge.

Chancellor Santosh Choubey outlined RNTU’s commitment to education and research, highlighting its initiatives like the Prime Minister Skill Center, the Atal Incubation Center, and various startup incubation programs. He stressed the need for industry-academia collaboration to drive innovation and skill development.

Dr. Amitabh Mishra, Chief Scientist at Hicks Company, introduced groundbreaking medical technology, including an advanced thermometer designed to enhance precision in healthcare. Meanwhile, Dr. Arvind Ranade discussed India’s Vision 2047, stressing the need for interdisciplinary research and government support to bolster scientific advancements.

Dr. Namrata Pathak from the Department of Science and Technology (DST) underscored the department’s role in nurturing young researchers through grants and mentorship programs. She encouraged scholars to explore emerging areas like artificial intelligence, biotechnology, and sustainable energy.

Prof. Bharat Sharan Singh, Chairman of MP Private University Regulatory Commission, urged researchers to contribute toward India’s technological self-reliance by 2047, drawing parallels with India’s historical scientific achievements. He called for increased policy support for research and development.

Research Presentations, Exhibitions, and Science Journalism

The event featured a dynamic exhibition where research scholars and industry experts presented path-breaking projects. Highlights included an electric vehicle charging station powered by solar energy, an IoT-enabled workforce management system, and sustainable agricultural innovations aimed at improving food security.

A dedicated session on science communication in Hindi brought attention to the need for accessible scientific literature. Dr. Vinita Choubey, Editor of the magazine “Electroniki Aapke Liye,” shared insights on making scientific knowledge more inclusive and widely available across India.

Experts also discussed the evolving landscape of science journalism, emphasizing its role in bridging the gap between research institutions and the general public. They encouraged young journalists to actively participate in making science engaging and understandable for a broader audience.

Valedictory Session and Closing Ceremony

The valedictory session was graced by Prof. Bharat Sharan Singh, Chairman of MP Private University Regulatory Commission, as the Chief Guest. Distinguished guests included Dr. Manoj Kumar Pateria, Former Chairman, CSIR-NIScPR, and Dr. Namrata Pathak from DST. Other guests included Dr. Siddharth Chaturvedi, Chancellor of SCOPE Global Skills University; Dr. Aditi Chaturvedi Vats, Pro-Chancellor of RNTU; Dr. RP Dubey, Vice-Chancellor of RNTU; and Dr. Arun Joshi, Vice-Chancellor of CVRU Khandwa.

The conference concluded with an awards ceremony recognizing outstanding contributions across multiple disciplines, including engineering, life sciences, and environmental sustainability. Eminent researchers and young scholars were honored for their innovative work, reinforcing the significance of research in shaping India’s future.

With a focus on innovation, collaboration, and knowledge dissemination, Shodh Shikhar Vigyan Parv 2025 set a precedent for future conferences, inspiring researchers to contribute meaningfully toward India’s scientific and technological advancement.

World Health Day 2025: Impact of Food Trends on Health

Mumbai, 8th April 2025: As we mark World Health Day, it’s the perfect time to reflect on how consumer awareness around food, health, and hygiene has evolved over the past year. The Godrej Food Trends Report 2024 had predicted a significant shift in consumer choices, with a growing focus on clean eating, ethical sourcing, and mindful consumption. Looking back, these predictions have not only come true but have also shaped the way India eats today.

With health and well-being at the centre of food decisions, consumers have become more discerning, choosing ingredients that nourish, sustain, and align with their values. The modern Indian family is now more personalized in its food habits than ever before, reflecting a strong commitment to health-conscious and sustainable choices.

Key Trends That Defined Consumer Choices Over the Past Year

1. Cutting Back on Ultra-Processed Foods (94.2%) – A Shift That Stuck

A year ago, 94.2% of experts had predicted that consumers would actively reduce their intake of ultra-processed foods, recognizing their health risks. Today, that shift is evident in the way Indian households are choosing fresher, minimally processed alternatives. From home-cooked meals to clean-label products, the focus on whole foods over convenience-driven, processed options has been a defining trend.

2. Supporting Local Farmers & Producers (90.4%) – A Conscious Choice That Grew Stronger

The emphasis on local, sustainable, and ethically sourced food was another key forecast in 2024, with 90.4% of experts predicting that Indian consumers would move towards supporting local farmers and producers. Over the past year, this movement has only strengthened, with more consumers making conscious efforts to buy fresh, seasonal, and locally sourced ingredients. Farmers’ markets, farm-to-table initiatives, and hyperlocal sourcing have gained prominence, reflecting this growing commitment to sustainability and community-driven food systems.

3. The Rise of Clean & Safe Food Choices (78.8%) – A Hygiene-Driven Evolution

As projected by 78.8% of experts, food safety and hygiene have taken centre stage in consumer decisions. Shoppers have become more vigilant about ingredient sourcing, contamination risks, and the quality of packaged foods. The past year has seen a notable increase in demand for clean-label products, with brands responding by offering more transparency about their sourcing, ingredients, and safety measures.

4. The Climatarian Movement Gains Momentum (75.0%) – Eating for the Planet

With sustainability influencing food habits, 75% of experts had forecasted that consumers would adopt a climatarian approach—focusing on foods with a lower carbon footprint. This prediction has played out strongly, with more plant-based eating, reduced food waste, and an emphasis on seasonal, local produce shaping meal choices. From alternative protein sources to sustainable packaging, the food industry has evolved to cater to this eco-conscious shift.

Traditional Wisdom Meets Modern Convenience

Beyond these major shifts in food habits, the past year has also seen a resurgence of traditional dietary wisdom. As predicted, consumers have rediscovered local and ancestral food practices, blending them with modern convenience. From gut-friendly fermented foods to Ayurveda-inspired diets, the shift towards holistic well-being is now more than just a niche trend—it’s a lifestyle.

Expert Take: The Future of Food & Well-Being

“As we look back at the predictions from the Godrej Food Trends Report 2024, it is evident that these shifts in food habits were not just passing trends but conscious lifestyle choices that are here to stay. Consumers today are more mindful of what they eat, where it comes from, and how it impacts their health and the planet. From reducing ultra-processed food to supporting local sourcing and embracing sustainable diets, the food landscape is evolving towards a healthier and more responsible future,” says Rushina Munshaw Ghildiyal, Managing Director of a Perfect Bite Consulting and Editor of the annual Godrej Food Trends Report.

As World Health Day reinforces the importance of well-being through better food choices, the Godrej Food Trends Report 2024 serves as a testament to how far we have come in our journey towards healthier, more sustainable eating habits.

Goafest 2025 Welcomes Industry’s Talent Innovations

April 8th, 2025; Mumbai, India: With a promise to be bigger, bolder, and more electrifying than ever, Goafest 2025 will bring together the brightest creative minds in the advertising, marketing and media industry for an unforgettable showdown of music talent with Advertising Rocks Season 3. Open to solo and duet performers, Advertising Rocks shortlisted participants will have the opportunity to advance through multiple rounds, culminating in a live finale at Goafest 2025. Shortlists will also get an opportunity to be a part of Goafest 2025 at no cost.

While the solo winners stand a chance to win INR 50,000 and INR 25,000 in first and second place respectively, duet winners can win INR 1,00,000 and INR 50,000 for first and second place respectively.

Speaking on the third edition of Advertising Rocks, Jaideep Gandhi, Chairman of the Goafest 2025 Organising Committee and Founder of Another Idea said, “Advertising Rocks has evolved into a platform that celebrates the creative spirit of our industry beyond work! After two successful seasons, this year’s event is set to raise the bar, delivering a spectacle that blends creativity with entertainment in a way only the advertising industry can. Season 3 is surely going to be the most thrilling yet!”

Adding to this, Subhash Kamath, Former CEO of BBH and curator of ‘Advertising Rocks’ stated, “This is the 3rd year of advertising rocks and we’ve seen some terrific performances in the past. We want to make it bigger this year, so we’ve introduced ‘duets’ as a category this time. I’m looking forward to seeing more and more people showcasing their musical talents and I urge every agency to encourage their youngsters to come forward and participate!”

Participants will have to submit their audition video by April 30, 2025, in order to qualify to the semi-finals where they will perform live before a jury panel at Goafest. The finalists comprising 4 finalists from each category will perform at the finals where winners will be determined through a combination of jury scores and audience voting at the festival.

Registrations for Advertising Rocks Season 3 are now open, and participants can sign up to showcase their musical prowess and performance skills. Whether you’re an agency executive, a marketing maven, or a media professional, this is your chance to rock the stage!

Affordable PR for Startups: GPRC Makes Branding Accessible for Solopreneurs

Noida, India – 8th April 2025 – In a world where public relations has long been a luxury reserved for the well-funded and well-connected, Global PR Connect (GPRC) is changing the narrative. As it marks three years of disruptive growth, the digital-first PR agency is leading a quiet revolution—making branding accessible, affordable, and impactful for startups, solopreneurs, and emerging businesses across India.

In just three years, GPRC has achieved an extraordinary 1000% growth in turnover, crossed ₹23 crore in revenue, and built a thriving portfolio of 350+ brands. With 45,000+ media features to its name, the agency is proof that effective PR doesn’t need to break the bank—it just needs the right approach.

Leveling the PR Playing Field

Founded by Animesh Kumar and Saurav Lohani, GPRC was launched with a bold mission: to democratize public relations and make it a powerful growth tool for every brand, not just the big names. “For too long, PR has been an exclusive domain. We wanted to open the doors wide,” says Animesh Kumar, Co-founder of GPRC.

With performance-driven, transparent pricing and a guaranteed visibility model, GPRC ensures that even early-stage startups and solo founders can access top-tier media coverage without the traditional barriers of cost or connections.

“We’re not here to be just another PR agency,” adds Saurav Lohani. “We’re building a movement—one where every ambitious founder, no matter their size or sector, has a fair shot at building a memorable brand.”

Startup-Friendly, Impact-Focused PR

GPRC’s 360-degree approach to PR includes media relations, strategic storytelling, crisis management, influencer marketing, and digital-first brand campaigns. This makes the agency uniquely suited to support lean, agile teams who need maximum impact with minimal resources.

By combining affordable PR packages with AI-powered campaign strategies, GPRC helps businesses get seen, heard, and remembered—without burning through their budgets.

Innovation That Empowers

At the core of GPRC’s success lies its embrace of technology and data. The agency leverages AI-driven media tracking, data analytics, and trend forecasting to deliver PR strategies that are scalable, targeted, and measurable. For small businesses and solopreneurs, this means high-ROI storytelling backed by insights, not guesswork.

With the rapid shift towards digital news consumption, influencer trust, and hyper-personalized branding, GPRC is not only keeping pace with the times—it’s leading the charge.

A Vision to Empower Millions

Looking ahead, GPRC is setting its sights on global expansion while deepening its commitment to India’s growing entrepreneurial ecosystem. By building affordable, tech-enabled PR solutions, the agency aims to support a new generation of brands, innovators, and creators across Tier-1, Tier-2, and even rural markets.

GPRC is also investing in training the next generation of PR professionals, ensuring that the future of the industry is inclusive, AI-ready, and impact-driven.

NSDC to Skill Over 1.5 Lakh Families for Home Building

Mumbai, April 8, 2025 – The National Skill Development Corporation (NSDC), in collaboration with the Nashik Zilla Parishad and Quality Council of India (QCI), has launched the “Sampanna Ghar Abhiyan” — a unique rural housing initiative designed to help over 1.5 lakh families build their own homes under the Pradhan Mantri Awas Yojana – Gramin.

This community-driven effort brings together 18 professional associations and grassroots institutions with a shared vision: to blend housing access with skill empowerment. Families won’t just receive support in building homes — they’ll also be trained to construct them with their own hands, creating a powerful link between livelihood and self-reliance.

NSDC will play a central role by standardising training modules and supporting the mobilisation of certified trainers across villages. On-ground skill delivery will be led by Shri Ramkrishna Arogya Sansthan, ensuring beneficiaries are equipped with practical construction skills that are safe, efficient and cost-effective. For NSDC, this collaboration is a reflection of its larger mission—to empower individuals with skills that not only enhance livelihoods, but transform communities.

The project is led by Mrs Ashima Mittal, CEO of Nashik Zilla Parishad.

Mr. Kunal Patil (President, CREDAI Nashik Metro) and Mr. Sachin Gulve (Vice President, Nashik Citizen Forum) are coordinating across technical and community bodies, while local architects are contributing to functional and user-friendly home design layouts suited for rural needs.

A wide network of associations—including experts in construction, solar energy, plumbing, sanitation, and building materials—has joined hands to support the campaign. This includes initiatives to provide building materials at factory prices, promote solar-powered solutions with support from the Maharashtra Solar Manufacturers Association, and design low-cost sanitation systems in partnership with the Indian Plumbing Association.

Local education institutions such as Maratha Education Trust, Maratha Vidya Prasarak Samaj and K.K. Wagh will also be involved, with students and faculty offering implementation support alongside rural housing engineers and Block Development Officers from Nashik Zilla Parishad. Together, they will help guide the families through construction while also assisting with availing benefits under government schemes.

A detailed project roadmap is being finalised this week, with implementation set to begin within the next fortnight. With its integrated, community-led and skill-based model, the Sampanna Ghar Abhiyan has the potential to become a national blueprint for rural housing interventions.

Jitendra Thakker, Convenor of Quality City Nashik, expressed gratitude to Mrs Ashima Mittal for her vision and leadership, adding that the initiative’s success lies in its ability to build dignity and confidence—brick by brick, skill by skill.

Gyanendra Tripathi Reflects on His Easy Partnership with Aakash Sinha in Loot Kaand

Mumbai, India- April 8 2025: Amazon MX Player, Amazon’s free streaming platform, is making waves with its latest series Loot Kaand, an electrifying new thriller that dives deep into a heist gone wildly off script. Helmed by director Ruchir Arun and produced by the creators of Drishyam, the high-stakes story revolves around siblings Palash and Latika whose calculated plan spirals into unforeseen turmoil. At the core of this chaotic world is Gyanendra Tripathi’s Pinaki, a clever schemer caught between hilarity and havoc. Alongside him, the series boasts a stellar cast, featuring Sahil Mehta, Tanya Maniktala, Saad Bilgrami, Ronjini Chakraborty, Nitin Goel, and Amit Sarkar in pivotal roles.

Gyanendra

Revealing which character, besides Pinaki, he’d love to play in the series, Gyanendra shared, “If I had the chance, I would love to step into the role played by Aakash Sinha. He brings such a wonderful blend of goofiness, innocence, and unwavering loyalty to the character, and when the situation demands it, he shows immense bravery, too. Working with him was an absolute delight. He did a phenomenal job, and I truly enjoyed watching him bring the role to life. If given the opportunity, I’d love to be Binaghi’s friend.”

Sharing his experience working with the cast, he added, “The entire team was incredible. I had seen Tanya and Sahil’s work before, but we hadn’t met in person. However, the moment we started talking, the connection felt effortless. Mutual respect among co-stars is essential, especially when you’re shooting intense scenes together. Since most of my scenes were with Aakash, it was an exciting experience working together. He’s an old friend, someone I know inside out, and since we come from the same institute and have been mentored by the same teachers, we had a natural rhythm. It was a joy to bounce ideas off of each other and bring our characters to life.”

Free Online Quiz on Ambedkar by Udaan Youth Club – April 7-14, Open for All

Udaan Youth Club (UYC) is organizing a National-Level Awareness Quiz titled “Know Ambedkar” 2025 from April 7 to April 14, 2025, in online mode. This quiz is being held in observance of Dr. Bheemrao Ambedkar Jayanti and aims to raise awareness about his life, ideas, and the constitutional values he championed.


Udaan Youth Club (UYC) is a self-organized group of young individuals committed to driving social change through the use of Information and Communication Technology (ICT). Established in 2016 in Village Tyodhi, Baghpat, by Indian Social Worker SR Aman Kumar, UYC engages rural youth in nation-building and participatory development activities. The organization promotes values such as kindness, eco-consciousness, innovation, peace, and quality education through its initiatives on key national and international days.

The “Know Ambedkar” Quiz is a national initiative to educate and inspire individuals by highlighting the contributions of Dr. B.R. Ambedkar to Indian democracy and social reform. It encourages citizens, especially youth, to understand the values of justice, liberty, equality, and fraternity enshrined in the Constitution of India.

Participants will attempt 10 multiple-choice questions based on Dr. Ambedkar’s life, thoughts, and constitutional work. Only those who answer all questions correctly will be eligible to receive a Certificate of Participation.

Eligibility: Open to all individuals irrespective of age, gender, region, or educational background.

Benefits

  1. Certificate of Participation for those who score 100/100
  2. Recognition of top scorers through #ResponsibleCitizens Special Photo Collage
  3. Opportunity to deepen knowledge about Dr. Ambedkar and Indian constitutional values
  4. Digital Volunteer Recognition for individuals with highest number of verified referrals
  5. Impact Partner Recognition for top three institutions with the highest number of participants

Instructions

  • The quiz consists of 10 questions, each carrying 10 marks
  • All questions are multiple-choice with 4 options each
  • The quiz is available in both Hindi and English
  • Participants must score 100/100 to receive a certificate
  • The last date to submit responses is April 14, 2025, by 5:00 PM

How to Participate
Interested individuals can register and participate in the quiz by filling out the official quiz form available at the following link: https://forms.gle/w5YYvYPk11e36AZWA

Sulwhasoo Taps LIM YOONA as Global Ambassador to Strengthen Legacy

Mumbai, April 8, 2025- Global luxury beauty brand Sulwhasoo proudly announces the appointment of LIM YOONA as its new global brand ambassador. Renowned for her versatility and elegance, YOONA embodies the timeless beauty and sophistication that define Sulwhasoo’s philosophy.

As a celebrated actress with a remarkable presence in both domestic and international markets, LIM YOONA has captivated audiences through her compelling performances in film and television. With her graceful charm and enduring influence, she is set to strengthen Sulwhasoo’s identity as a leading Korean beauty brand and further establish it as a globally coveted name in luxury skincare.

A Perfect Synergy: LIM YOONA & Sulwhasoo’s Vision of Holistic Beauty

Sulwhasoo’s pursuit of “Holistic Beauty” extends beyond the present moment, offering a timeless, refined approach to skincare. LIM YOONA’s career, marked by her continuous artistic evolution and profound on-screen presence, beautifully aligns with Sulwhasoo’s commitment to heritage, innovation, and elegance. Her classy and luminous image harmonizes with the brand’s aesthetic values, allowing her to communicate Sulwhasoo’s essence in a deeply resonant way. As Sulwhasoo’s global ambassador, LIM YOONA will take center stage in worldwide campaigns, bringing the brand’s heritage and vision closer to skincare lovers across the globe.

Debuting in the Global Campaign for First Care Activating Serum

This March, LIM YOONA will make her debut in Sulwhasoo’s highly anticipated global campaign for First Care Activating Serum the brand’s best-selling first-step anti-aging solution. Crafted with the wisdom of Korean herbal medicine, this iconic serum sets the foundation for radiant, youthful skin.

Meet YOONA & Sulwhasoo at online and offline stores worldwide, and experience the artistry of luxury skincare redefined.

Startup MahaRathi Challenge Honoured India’s Innovators

New Delhi, April 8: Startup MahaRathi Challenge 2025 was launched to recognize and support India’s most promising DPIIT-recognized startups solving real-world problems through innovation. Organized under the broader Startup Mahakumbh platform, the challenge created a structured national initiative to identify high-potential founders across ten high-impact sectors and empower them with capital, exposure, and investor access.

The challenge attracted over 2,000+ applications from all over the country. A rigorous multi-phase evaluation process, including data sufficiency screening, expert shortlisting, and virtual jury pitches, led to the final recognition of over 240 startups. Sectoral jury rounds were hosted by investment and institutional partners who brought domain depth and market insight to the process.

The challenge includes 11 problem statements spanning critical domains such as satellite imagery, maritime domain awareness, cryptography, cybersecurity, signal analysis, and large language model applications on sensitive data. With a total outlay of over INR 20 crores, the initiative offers structured prize money, grant support across three stages, and robust non-monetary incentives such as technical mentorship, business support, cloud computing access, and opportunities for post-challenge procurement.

Grant support was awarded to top startups in each track to accelerate their journey. In every sector, startups have been awarded grants of ten lakh, five lakh and one lakh. The program was not limited to financial recognition. To deepen the opportunity, all recognized startups were invited to participate in curated Speed Dating sessions with investors. More than 500+ one-on-one investor meetings were facilitated over two days, with participation from over 250+ venture capital firms, angel networks, and family offices. These interactions were structured to match startups and investors based on sector alignment and funding interest.

Nearly 40% of the total applications came from Tier 2 and Tier 3 cities. 80+ startups recognized were led by women founders or co-founders. Ten startups from India’s emerging states, including Manipur, Tripura, Sikkim, Nagaland, and Jammu & Kashmir, were identified for recognition. These numbers underline how India’s innovation ecosystem is rapidly expanding beyond urban hubs and into the grassroots.

Top Startup Stories Across Sectors

  1. ONIBER Software is redefining cybersecurity and forensic intelligence with AI-powered solutions used by law enforcement agencies. Their advanced platform detects deepfakes, extracts intelligence from unstructured data, and improves response time for national security stakeholders. Their deployment across multiple states marks India’s leadership in AI-led digital forensics.
  2. Aegion Aerospace is building high-performance materials designed for extreme conditions. Their work supports space, nuclear, and defense innovations with advanced composites that are lighter, stronger, and thermally resilient, making them globally competitive in strategic materials.
  3. Raana Semiconductors is supplying mission-critical photonics and laser crystal components to national research centers including BARC and DRDO. Their in-house R&D in laser rods and sapphire substrates has placed them at the forefront of India’s ambitions in self-reliant semiconductors.
  4. Orange Koi specializes in high-precision component manufacturing using metal injection molding and additive technologies. Their products are being deployed in defense, aerospace, and automotive sectors where reliability and scale are equally critical.
  5. Akashalabdhi Aerospace and Defence is leading indigenous innovation in UAVs and tactical systems. They are developing critical technologies in missile guidance and aerial surveillance, enabling India’s push for sovereign capabilities in aerospace and defense.
  6. ODL Network is building the foundational infrastructure for logistics providers through a unified, digital protocol. Their technology helps integrate India’s fragmented micro-transport ecosystem with enterprise-grade tools, transforming how logistics works across the country.
  7. NAYAN India has developed a globally patented AI-powered traffic vision system for real-time road and safety monitoring. Already deployed in public infrastructure projects, their platform collects and processes visual data to support decision-making in urban safety.
  8. Quintinno Labs from Assam is solving range anxiety in electric vehicles with a portable, trunk-fitted energy backup unit. The system doubles up as an eco-friendly alternative to diesel generators and is receiving traction from institutional and enterprise buyers.
  9. TestAIng is helping large enterprises comply with responsible AI regulations through its AiEnsured platform. By testing algorithms for fairness, transparency, and robustness, the platform supports trust in AI in sectors such as banking, insurance, and healthcare.
  10. Saboori Smart Energies is creating solar-powered EV charging stations backed by IoT and remote diagnostics. Their network is live across 150+ locations and helps reduce India’s dependency on fossil fuels by offering cleaner last-mile charging infrastructure.

Women-led Innovation with Scalable Impact: Women entrepreneurs from across the country brought bold ideas to life, addressing deep-rooted challenges in finance, health, and technology with smart, scalable solutions.

  1. Lxme is India’s first financial platform dedicated to empowering women with investment tools and financial literacy. With curated mutual fund portfolios, personal loans, savings challenges, and digital gold options, the platform is making wealth creation more inclusive and accessible.
  2. MeraBills, led by Piya Bahadur, is helping rural and micro women entrepreneurs manage their businesses digitally. The app functions offline, supports multiple languages, and offers integrated tools for bookkeeping, credit access, and inventory management. It is unlocking new possibilities for first-time women entrepreneurs across the country.
  3. Collearn, founded by Srishty Jain, is a sports education platform that has trained and placed aspiring professionals in sports analytics, event management, and commentary. The startup is building a skilled sports workforce for India’s Olympic ambitions while increasing gender diversity in the sector.
  4. Misya Beauty Tech is revolutionizing home-based skincare with AI-powered dermatology tools. With more than 13,000 clients served and a growing network of certified therapists, the platform is making high-quality skincare accessible while generating employment across 18 cities.
  5. Flixbox Solutions, co-founded by Ankita Saikia, is helping small creators and institutions launch video streaming platforms through a plug-and-play SaaS product. Their solution supports end-to-end customization, hosting, analytics, and monetization for India’s growing creator economy

Startups from India’s Emerging States

Startups from regions like Jammu & Kashmir, Manipur, Nagaland, Tripura, Assam, and Sikkim proved that great innovation is not bound by geography.

  1. Nibiaa Devices from Manipur has built an IoT and satellite-integrated platform that powers asset tracking and secure communication for use in defense, transportation, and remote industrial operations. Their high-tech hardware and software stack solves real-time coordination challenges in low-connectivity zones.
  2. GR8 Sports India, based in Jammu & Kashmir, produces high-performance cricket bats made from premium Kashmiri willow. Their ICC-approved equipment has been used in international matches and exported to over a dozen countries, putting Indian sports craftsmanship on the global stage.
  3. Ngurie Organic from Nagaland is transforming soil health through eco-friendly bio-enhancers. Their products reduce water use and eliminate chemical fertilizer dependency for floriculture farmers, while promoting sustainable agriculture across Northeast India.
  4. Dream Hives from Assam is building India’s first regional mead brand by fermenting indigenous honey and GI-tagged lemons. They work directly with local beekeepers and farmers, creating a value chain that combines craft beverages with rural livelihoods.
  5. Topview Infolabs from Sikkim operates the OurGuest platform, which aggregates over 600 homestays and 40+ guided travel experiences across the Northeast. Their technology supports tourism development while empowering local communities through sustainable hospitality.

With the conclusion of its first edition, the Challenge has laid the foundation for a scalable model to identify and support high-potential startups from across the country.

Ahikoza Collaborates with Brahm Group to Bring Premium Artisanal Luxury to India

Mumbai, 8th April 2025 – Ahikoza, the globally renowned artisanal handbag brand known for its geometric aesthetic and architectural designs, is entering a new era with ‘Brham’ By Brahm, an esteemed LifeStyle platform. Founded and creatively led by Namrata Karad, Ahikoza has made its mark on red carpets worldwide, adorning the arms of style icons such as Camila Cabello, Kate Hudson, and Doja Cat. Indian actors like Alia Bhatt and Kareena Kapoor Khan have also embraced the brand.  The brand has been showcased at prestigious events like The Oscars, The Golden Globes, The Grammys and Festival De Cannes.

Brahm Group has acquired a majority stake in Ahikoza, marking one of the latest deals in the B2C luxury accessories market, with a vision to drive innovation and global expansion. The brand is targeting a 15% year-on-year growth, positioning itself as a key player in the evolving luxury landscape.

The global luxury handbag market, valued at USD 22.8 billion in 2023, is projected to grow to USD 41.1 billion by 2032, driven by a 6.77% CAGR. This surge is fuelled by evolving consumer behaviour, social media influence, and the rapid expansion of e-commerce, shaping new buying patterns. Ahikoza has already garnered a distinguished following across international markets, including the USA and Europe and India. Catering to fashion-forward women with its coveted luxury statement pieces. The association with Brahm Group, will propel the brand to scale up operations, expand its reach, and enhance its offerings in the market. This strategic growth will allow more consumers to experience the exclusivity and craftsmanship that define Ahikoza.

As part of this collaboration, Ahikoza by Brham aims to redefine luxury with a focus on craftsmanship, slow luxury, and innovative design. The brand’s signature handbags are meticulously crafted to transcend seasonal trends, making them a wardrobe essential for the discerning consumer.

“I have always loved accessories, in particular handbags. In the world of luxury. I found a gap in the market. Women were mostly adorning the same established brands. This inspired and began the long journey of building my own label. I believe that like the power brands that inspired me, Ahikoza will offer something unique and of value” said Namrata Karad, Founder, Ahikoza.

Namrata Karad, an NRI entrepreneur, is making a remarkable return to India, bringing global expertise and innovative business acumen to the country. With a keen eye for design and a passion for craftsmanship, she continues to expand Ahikoza’s presence, shaping it into a globally coveted luxury accessories brand.

With this partnership, Brham, a branded LifeStyle ecosystem curating premium experiences across products, services & real estate offerings, welcomes Ahikoza into its fold. Brahm Group places a strong emphasis on sustainability and conscious luxury. Ahikoza aligns with this philosophy by embracing slow luxury, ensuring that each piece is created using the finest raw materials and expert craftsmanship, designed to last.

Ahikoza prioritizes and remains committed to minimizing all forms of waste consumption, primarily by exploring sustainable methods and maintaining an eco-conscious approach at the forefront, rooted in its production methods.

“At Brham, we believe in fostering brands that resonate with contemporary luxury while staying true to craftsmanship and legacy. Ahikoza’s philosophy aligns seamlessly with our vision, and we are excited to bring their exquisite designs to a discerning audience,” said Bhavook Tripathi, Founder, Chairman & CEO, Brahm Well-Being & LifeStyle LLC, USA.

With a growing global presence and a steadfast commitment to quality and artistry, Ahikoza by Brham is poised to make a lasting impact, offering consumers a rare blend of artistic elegance and modern sophistication