23rd December 2024  Bengaluru, Karnataka, India The Jagdish Sheth School of Management (JAGSoM), a premier institution in innovative business education, is delighted to announce the appointment of Dr. Venkatesh Sunkad as its new Director, effective December 15, 2024. A distinguished academic and industry leader, Dr. Sunkad brings extensive experience in driving innovative advancements in artificial intelligence, data science, the Internet of Things, and applied research. His expertise will further elevate JAGSoM’s position as a global leader in technology-driven management education.

This appointment reflects JAGSoM’s forward-thinking approach to business education, led by its Chairman, and renowned management thinker Prof. Jagdish Sheth. The institution aims to integrate emerging technologies like Data Science, AI, and ML into management training, preparing leaders for the evolving global business landscape.

Under the visionary leadership of Prof. Sheth, JAGSoM has positioned itself at the forefront of innovation, offering pioneering programs such as Learning by Solving, Design Thinking, Research Incubation, and Role-Defined Career Tracks. These initiatives are designed to foster “T-shaped professionals” who possess specialized knowledge combined with interdisciplinary skills, equipping them for the demands of Industry 4.0.

Dr. Venkatesh Sunkad, a distinguished thought leader and technologist, is uniquely positioned to drive this mission forward. With an extensive career spanning leadership roles in global multinational corporations and academia, Dr. Sunkad has been at the forefront of advancements in AI, 5G innovation, and cloud-based solutions. As a former Professor and Dean of Academic and International Relations at upGrad INSOFE, he co-developed global programs for both engineers and senior management professionals, and has collaborated extensively with Fortune 500 companies. His expertise in bridging the gap between academia and industry aligns perfectly with JAGSoM’s commitment to emerging technologies and experiential learning.

Dr. Sunkad brings over 20 years of global leadership experience in the AI, IoT, and telecom industries, marked by impactful contributions at esteemed organizations such as Vodafone India, Mobileum India, Viasat USA, CableLabs USA, and ADC Mobile Systems USA. Renowned internationally for his applied research and innovation, Dr. Sunkad’s strategic vision for education aligns seamlessly with JAGSoM’s commitment to globalization. His efforts further strengthen the institution’s AACSB accreditation and enhance its standing in the QS Global Rankings.

Dr. Sunkad holds a Master’s degree from the University of Texas, a Ph.D. from the University of Colorado, and an Executive MBA from the University of Denver. He has received numerous prestigious accolades, including being named one of the “Top 50 Cable Technologists in the USA” by Cable Today magazine for his outstanding contributions to the industry and the Distinguished Professor Award by AIM magazine.

Commenting on his appointment, Dr. Venkatesh Sunkad stated: “It is an honour to lead JAGSoM during this transformative era. As we embark on a new era of business education, it’s imperative to equip our students with the skills and knowledge to thrive in a rapidly evolving technological landscape. By integrating cutting-edge technologies like AI, machine learning, and data science into our curriculum, we can empower our students to become innovative leaders who can shape the future of business. Let’s embrace this opportunity to transform our institution into a global hub for tech-savvy, future-ready business leaders who can navigate complex business challenges with a blend of traditional management principles and modern technological solutions.”

Speaking on the occasion, Mr. Sanjay Padode, Founder of JAGSoM, expressed confidence in Dr. Sunkad’s leadership, stating: “Dr. Sunkad’s extensive experience in blending technology with management education positions him as the ideal leader for JAGSoM. His appointment underscores our commitment to equipping students with future-ready skills, fostering professional excellence, and driving meaningful societal impact.”

23rd December 2024  India Bharat Sanchar Nigam Limited (BSNL), India’s Trusted Telecom Partner, today announced three groundbreaking initiatives set to redefine connectivity and entertainment for millions of Indians. These customer-centric services, launched in Puducherry, reaffirm BSNL’s mission to make digital experiences more accessible and inclusive.

1. Intranet TV (BiTV) Over Mobile

In a first of its kind, BSNL’s Intranet TV (BiTV) brings over 300 live TV channels, including premium channels, to mobile users in Puducherry, free of cost. Delivered in partnership with OTTplay, as a pilot service, launched in Puducherry, showcases BSNL’s commitment to integrating cutting-edge entertainment into everyday life. This service delivers high-quality entertainment, making digital content easily accessible to all BSNL mobile users, irrespective of their plans; at no cost to all its customers of Pondicherry.

Why Choose BiTV?

• Unlimited Entertainment: Apart from live TV, enjoy movies, web series, and documentaries in multiple languages, all at no cost.
• Seamless Technology: Powered by BSNL’s secure mobile intranet, BiTV ensures uninterrupted streaming with exceptional video quality.
• Future Expansion: After Puducherry, BiTV will be rolled out to Uttar Pradesh, Bihar, and Jharkhand in January 2025, with nationwide availability planned soon.

BSNL CMD’s Thought: “With BiTV, through our partners, BSNL is giving every customer the power to access entertainment on the go, ‘anytime, anywhere’, free of cost, irrespective of the plan they are, making it a perfect alternative to the outdated PRBT systems; by combining cutting-edge technology with top-tier content. BSNL will be one of the first telecom service provider to revolutionize its old PRBT by offering this groundbreaking service.”

Co-founder and CEO of OTTplay, shared: “With new BiTV innovation, we’re proud to bring world-class entertainment to BSNL customers across India. Together, we’re unlocking the magic of cinema and entertainment across genres, languages, and regions and redefining how BSNL customers experience digital entertainment in India.” OTTplay Premium is an OTT aggregator which provides content from 37 premier OTT platforms and 500+ live TV channels which are personalized based on each user’s unique preferences.

2. BSNL’s National Wi-Fi Roaming Facility in Manadipattu Village

BSNL had introduced an innovative BSNL Wi-Fi roaming facility across the country in October 2024. Manadipattu becomes the second village in India to be fully Wi-Fi enabled, as BSNL extends its National Wi-Fi Roaming Facility to rural areas. This innovative service connects both BSNL and non-BSNL customers through a seamless network of Wi-Fi hotspots. Both BSNL and non-BSNL customers can enjoy uninterrupted internet access. The customer however will have to sent his consent to activate the service.

How It Works for Customers:

• BSNL FTTH Customers:
  • Access your home internet from any BSNL Wi-Fi hotspot or any BSNL FTTH connection nationwide—only your home data account is charged.
  • Use Wi-Fi at public spots or even other BSNL FTTH homes. (Customers need to provide one time consent for reciprocal use of these connections across the country)
• BSNL Mobile Users: In addition to BSNL FTTH consumers, we are also extending this seamless high speed Wi Fi connectivity to even BSNL mobile customers also. Even all BSNL mobile users, can
• Connect to BSNL Wi-Fi hotspots directly via your mobile plan. One-time registration makes logging in simple and fast.
• Extend your mobile data usage to BSNL FTTH networks for high-speed downloads.
• In addition, BSNL mobile users can login to any FTTH home connections automatically and will be able to use high speed internet connectivity.

Non-BSNL Users:

• • Access BSNL’s high-speed Wi-Fi hotspots and BSNL FTTH points/ FTTH home connections by paying through UPI, ensuring fast internet for all.

CMD’s Thought: “BSNL’s National Wi-Fi Roaming is a leap forward in bridging the rural-urban divide, empowering every Indian with affordable, high-speed internet access; across the country.”

3. IFTV Launch in Puducherry

BSNL’s Intranet Fibre-based TV (IFTV), first launched nationwide in October 2024, is now available to all FTTH customers in Puducherry. Offering over 500 live TV channels, this service is entirely free, leveraging BSNL’s robust FTTH network. All BSNL FTTH customers will be able to avail of this service, free of cost. The customer will have to sent his consent to activate the service.

Key Features of IFTV:

• No-Cost Access: Customers enjoy premium entertainment without additional fees.
• Superior Streaming: Powered by BSNL’s robust FTTH network, ensuring smooth, high-definition streaming.
• Customer Consent: Activate IFTV with a simple opt-in process for complete control.

CMD’s Thought: “The IFTV launch redefines entertainment for BSNL’s FTTH customers, delivering unparalleled value and making every connection an experience to remember; in terms of entertainment; at no cost to its customers.”

Transforming Digital India

BSNL’s new services highlight its unwavering commitment to digital inclusion and innovation. From seamless connectivity to rich entertainment, BSNL is paving the way for a digitally connected India where every citizen has access to quality services, anytime and anywhere.

23rd December 2024  New Delhi, Delhi, India  In an effort to foster greater awareness about healthy eating habits and nutrition, over 250 students and their parents participated in an interactive and educational event, Achchi Bhookh Quiz, organized in Mumbai. The third edition of the event, hosted by Slurrp in association with Lupin Aptivate, featured a lively quiz competition, focused on enhancing knowledge about food, nutrition, and balanced diets among families. After rigorous nationwide regional rounds across cities like Delhi, Mumbai, Chandigarh, and more, the epic journey culminated with the top 12 parent-child duos facing off in the Semi-Finals and Finals held in Mumbai.

The finale, spearheaded by prominent educators and nutrition experts, along with celebrity chef Amrita Raichand aimed to bridge the gap in food literacy and address misconceptions about diet and health. Held for children from Classes 1 to 6 (aged 5 to 11), the event was designed to encourage intergenerational learning, with the program highlighting key aspects of healthy living, including the importance of eating seasonal fruits and vegetables, reducing processed food intake, and the benefits of regular exercise.

The contenders gathered from across India for the national semi-finals and final, with the prizes up for grabs including mountain bikes, a laptop, a tablet PC, and a smartwatch. One of the standout features of the event was the execution of 100 nutrition workshops for families throughout the country. The flagship quiz competition, which saw active participation from students and parents as teams, attracted over 22,000 pan-India online registrations across different cities. Over 100 teams each from 10 locations were selected for an absorbing Cluster Finals round that saw 10 pairs of finalists advancing to the Grand Finale, along with 2 lucky teams with the highest points joining the top 10 finalists.

The finale saw a total of 12 child-parent pairs ready to ace the quiz for the top spots. The questions covered topics such as the nutritional value of different food items, myths about diets, and tips for planning balanced meals along with pop-culture and general knowledge. With 12 teams split into 2 semi-finals, the top 3 from both rounds competed to be crowned the National Champion.

Milan Bijoy, a student of Dr. Pillai Global Academy, New Panvel topped the quiz along with his father Bijoy Rajendrababu, and took home a Hybrid Bicycle, Laptop, Trophy and Certificate, while Samkit Gupta of St. Soldier’s School, Panchkula took home a Hybrid Bicycle, Samsung Tablet, Trophy and Certificate as the first runners-up, partnering his mother, Anjali Jain. Avyukt Doshi from Children’s Academy, Ashok Nagar, Mumbai, and his mother Sejal Doshi, were crowned the second runners-up and awarded a Hybrid Bicycle, Smartwatch, Trophy and Certificate.

Commenting on the finale, Avinash Mudaliar, Co-founder and CEO, Slurrp and HT Labs, said, “At Slurrp, we believe that building a strong foundation of nutrition knowledge starts at home and extends to the community. Initiatives like this not only empower children and their parents to make informed food choices but also foster a culture of mindful eating and healthy living. It’s inspiring to see parents and children coming together to learn, share, and commit to better health. In our mission to engage and making food education accessible, we strive to creating new avenues for learning and knowledge.”

Anil V Kaushal, Business Head, LupinLife, added, “This quiz celebrates the values of healthy eating, curiosity, and the joy of learning. The enthusiastic response from participants has been truly inspiring, reflecting its positive impact on young minds and fostering stronger family connections. It’s been heartening to see the impact of knowledge building among the future stars of the country.”

Experts also addressed audience queries, creating an engaging and informative experience for all attendees. The program concluded with students taking a pledge to adopt healthier lifestyles and help spread awareness within their communities. With the support of LupinLife, the quiz was an engaging experience and highlighted the importance of such initiatives in tackling the rising prevalence of lifestyle-related health issues among younger generations.

23rd December 2024  Ghaziabad, Uttar Pradesh, India The growth of luxury real estate in NCR has witnessed a remarkable evolution driven by several key factors reshaping the market’s landscape. As the economy continues to grow, rising incomes have significantly expanded the purchasing power of individuals and families, enabling them to opt for high-end residences that offer a premium lifestyle. Along with higher disposable incomes, there is a marked shift in preferences towards upscale living, as more homebuyers seek spacious, modern, well-connected, high-end homes. The desire for a better quality of life has become a key driver for the growing demand for luxury housing.

In addition, location is at the heart of buyers’ choice, and it has become one of the first factors in property valuation in the high-end segment. Buyers now prefer homes with an elevated standard of living that are strategically located and offer easy access to major city hubs. According to PropEquity, NCR has seen an increase of 137% in housing prices of new residential projects, driven by strong homeownership sentiments, increasing infrastructure development, and the rising cost of land and construction. The report highlighted Ghaziabad contributing 139% between 2019 and September 2024. The area saw an increase of 14% on the housing supply front, gaining prominence as a sought–after destination for luxury housing.

Another report, “Market Beat Delhi NCR Residential Q3 2024”, by Cushman and Wakefield, highlighted how new project launches across Delhi-NCR surged by 121% in the first nine months of 2024 compared to the same period in 2023. Among these flourishing submarkets, Siddharth Vihar stands out as a preferred choice for luxury living, attracting high-end buyers with its enhanced infrastructure, excellent connectivity, and growing livability quotient. Situated close to NH-24 and the Delhi-Meerut Expressway, Siddharth Vihar offers seamless connectivity to key areas of Delhi and Noida, making it an ideal destination for professionals and families who need easy access to major commercial and business hubs. Key projects like the FNG Expressway, RRTS, and expanded metro connectivity with Noida and Delhi have drastically improved the city’s accessibility to major key locations.

Developers play a major role in shaping the growth and development of any real estate market, and their contributions are especially significant in emerging regions. In Ghaziabad, developers’ efforts in launching thoughtfully planned and high-quality developments have attracted discerning and affluent clientele, positioning the region as a desirable destination for luxury living. Among the notable developers, Prateek Group stands as a prime example, which has significantly impacted the region’s growth, particularly in Siddharth Vihar. The group has played a key role in transforming the locality into a thriving hub for premium living. Building on this success, the group is coming up with premium residences in Siddharth Vihar, setting new standards for upscale residential developments in the region. The project, featuring timeless Colonial and European architecture, aims to create a space that feels like stepping into a fantasy world, offering a truly enchanting environment to call home.

As Ghaziabad firmly positions itself as a key market for luxury living in the NCR, the region continues to become a prime destination for homebuyers seeking a blend of luxury, convenience, and modern amenities. The city’s competitive pricing positions it as a key market for real estate investors, developers, and luxury homebuyers.

21st December 2024  Hyderabad, Telangana, India Malkist, the iconic sandwich cracker biscuit brand loved for its unique 14-layer crackers with delicious cheese filling, has launched an indulgent new flavour – Malkist Double Chocolatey. Crafted to delight the chocolate enthusiasts, it has a rich coating of velvety chocolate within the brand’s signature crunchy crackers which are also chocolatey. This double chocolatey taste gives a snacking experience like never before.

To support the launch, Malkist has unveiled a television commercial that beautifully captures moments of joyful bonding and playful indulgence of its consumers. The creative features an interesting story centred around a father-son duo, highlighting how Malkist Double Chocolatey becomes a part of their everyday bonding moments. Through humour and a touch of curiosity, the story emphasizes the irresistible appeal of the new Double Chocolatey flavour while creating a strong connect with the viewers.

Sonal Dabral, founder of Tribha, the creative consultancy for the new creative, and also the director of the film, shared, “We wanted to keep the story simple and snappy-just a father, a son, some playful banter, and the irresistibility of Malkist stealing the show. All packed into 20 seconds of engaging storytelling”

Speaking about the launch, Rituraj, Marketing Head of Mayora India, expressed excitement about the new addition to Malkist’s portfolio. He said, “Malkist Double Chocolatey takes indulgence to the next level by combining Malkist’s unique 14 layered crunchy crackers with rich Double Chocolatey flavour. We are thrilled to introduce this treat to chocolate lovers across India and are confident that it will become a favourite snack for all occasions, just like the most-loved Cheese flavour!.”

The campaign is being amplified across television, digital platforms, and social media to ensure widespread visibility. You can watch it here: www.youtu.be/Sy1BRTKAgkA.

Malkist Double Chocolatey is now available at all major retail outlets and online platforms across the country, in three convenient packs perfect for sharing or on the go enjoyment. Known for its delicious flavours such as Cheese, Cappuccino, and now Double chocolatey, Malkist continues to innovate and elevate the snacking experience while mesmerizing the consumers with its signature 14 crunchy layer crackers.

21st December 2024 Chennai, Tamil Nadu, India Based in Chennai, India, Suryadev TMT, a major integrated steel manufacturer in South India, has launched a new campaign celebrating inner strength, resilience and excellence. As part of this campaign, the brand is proud to announce Indian cricketer Ravichandran Ashwin, Chess Grandmaster Viswanathan Anand, and former Indian Formula 1 Driver Narain Karthikeyan, three of the legendary figures in their respective domains, as its Brand Ambassadors.

The “True Inner Strength” campaign highlights the unyielding qualities that define not only the finest steel but also the spirit of India’s heroes. Each ambassador brings their unique story of perseverance and achievement to the campaign, making them perfect representatives of Suryadev’s values.

A trailblazer in Indian cricket, Ashwin has consistently proven his mettle on the world stage. Known for his strategic brilliance and adaptability, Ashwin’s journey from a young cricketer in Chennai to one of the most successful bowlers in cricket history epitomizes inner strength. Vishwanathan Anand, India’s first chess Grandmaster and a five-time World Chess Champion, has inspired generations with his unwavering focus and intellectual prowess. His legacy resonates with Suryadev’s commitment to precision and enduring quality. A pioneer in Indian motor sports, Karthikeyan’s journey to becoming India’s first Formula 1 driver reflects courage, determination, and an unrelenting drive to succeed. His story aligns seamlessly with the resilience that defines Suryadev TMT.

“At Suryadev, we believe that true strength comes from within-a principle that guides our manufacturing process and inspires our values. Ravichandran Ashwin, Viswanathan Anand, and Narain Karthikeyan embody this principle in their respective fields, making them the perfect ambassadors for our ‘True Inner Strength’ campaign,” said Naman Aggarwal, Chief Marketing Officer, Suryadev TMT.

Speaking on their association with Suryadev, Indian cricketing legend Ravichandran Ashwin shares his enthusiasm for the collaboration “I’m very excited and proud to be associated with Suryadev, one of South India’s largest integrated manufacturers of steel and among the most respected names in the industry. As a cricketer, I know the importance of inner strength, resilience, and performance under pressure. Suryadev TMT bars embody these qualities, bringing unmatched durability and strength to every structure. It’s a matter of pride for me to stand with a brand that builds a stronger future for our communities, driven by the same values of dedication and quality that I believe in.”

Chess legend Viswanathan Anand remarked “As a chess player, I’ve always championed the qualities of inner strength and resilience, vital both on the chessboard and in life. I take pride in partnering with Suryadev TMT, a brand that reflects these values through the exceptional quality and strength of its steel. Suryadev’s dedication to excellence resonates with the precision and endurance I pursue in every match. It’s a privilege to align with one of South India’s largest integrated steel manufacturers, committed to forging a stronger and more resilient future.”

Narain Karthikeyan, India’s pioneering Formula 1 driver, highlighted the synergy between his values and the brand – “As a professional racing driver, I understand that true success stems from inner strength and unwavering resilience. This philosophy aligns perfectly with my partnership with Suryadev TMT, a brand renowned for its exceptional quality and robust strength in TMT bars. Suryadev TMT bars are engineered for superior strength and exceptional resilience and embody the very essence of durability and reliability. I am immensely proud to collaborate with one of South India’s largest integrated steel manufacturers. Together, we are not only creating a strong foundation for structures; we are also fostering a foundation of strength and pride for the future”.

The campaign will feature a series of inspiring television commercials, digital content, and outdoor and print advertising that showcases the ambassadors of inner strength. Through this initiative, Suryadev aims to connect with its customers on a deeper level, reinforcing the brand’s reputation for reliability, durability, and excellence.

Through this collaboration, Suryadev TMT continues its commitment to shaping a stronger India, both in infrastructure and spirit. The brand aims to inspire individuals and communities to embrace their inner strength and build a resilient foundation for success. With three of India’s most iconic figures championing the brand, Suryadev TMT continues to solidify its legacy as a leader in the steel industry. The company invites its customers and stakeholders to join the “True Inner Strength” movement and celebrate the resilience that defines us all.

21st December 2024 Hyderabad, Telangana, India Sancta Maria International School, Hyderabad, has brought home the prestigious Best Delegation Award at the first-ever in-person International Schools Partnership Model United Nations (ISP MUN), held at Tenby International School, Setia Eco Park, Kuala Lumpur, Malaysia.

The grand event witnessed participation from over 250 students representing 70+ ISP schools across continents. Over five days of dynamic debate, cultural exchanges, and impactful intellectual collaboration, participants engaged with global leaders, tackled real-world challenges and honed essential 21st-century skills such as critical thinking, leadership, and diplomacy.

Sancta Maria’s stellar delegation comprised Harnidh, Aripra, and Sujaya, guided by teacher mentors Dr Rositta Joseph (ISP MUN Programme In-Charge) and Mr Neeraj Shankar (Department Lead, Languages). Demonstrating exceptional prowess, the team outperformed on all fronts to secure the highest honour – The Best Delegation Award.

In addition to the Best Delegation Award, Sancta Maria students achieved remarkable individual accolades:

• Sujaya – Award of Excellence, COP
• Harnidh – Award of Excellence, UNHRC
• Aripra – High Commendation, UNESCO

The ISP MUN Malaysia 2024 provided students with an unparalleled platform to explore global issues, negotiate solutions, and build cross-cultural connections. The experience also included regional excursions, cultural celebrations, and meaningful engagements that fostered growth beyond the classroom.

Ms Hemalatha Sanjay, Principal of Sancta Maria International School, congratulated the team, saying, “This is a proud moment for Sancta Maria. Our students have demonstrated exceptional skills and commitment, setting a benchmark on the global stage. Achievements like these reflect the progress we are making in preparing our learners to become confident global citizens equipped to lead and inspire.”

This milestone achievement is a testament to Sancta Maria’s commitment to empowering students to excel as global citizens and thought leaders.

21st December 2024 New Delhi, Delhi, India Mr Anil Dua has joined as a partner and Co-founder of the SAR E-Mobility Division, which comprises Lectrix and Mooving businesses. A seasoned leader with a proven track record across diverse industries, Mr Dua brings the group over three decades of unparalleled expertise in strategic leadership, digital transformation, and brand-building.

Most recently, Mr. Dua served as the Group CEO of Dish TV, where he steered the company through transformative milestones, including the merger with Videocon D2H. Before Dish TV, Mr Dua held pivotal roles at OTE Group in Oman, Hero MotoCorp, Unilever, and Gillette. At Hero MotoCorp, he was instrumental in the iconic rebranding from Hero Honda to Hero, doubling volumes and tripling turnover during his tenure. His strategic contributions have earned him numerous awards, including the IAA Marketer of the Year and recognition among India’s Top 50 Brand Leaders.

As an IIT Delhi alumnus with an MBA from IIM Ahmedabad, Mr. Dua’s stellar academic background complements his professional journey. His leadership philosophy, marked by innovation and collaboration, aligns seamlessly with SAR Group’s mission to accelerate India’s transition to sustainable mobility.

Commenting on the joining, Mr. Rakesh Malhotra, Founder of SAR Group, said, “Mr. Dua’s passion for operational excellence and brand building makes him a transformative force in any organisation. His remarkable ability to lead with clarity and purpose has set new benchmarks in every role he has undertaken. At SAR Group, we are excited to join hands as co-founders and leverage his strategic vision with unparalleled experience to redefine the future of electric mobility and propel us toward our goal of becoming a leader in sustainable transportation. His focus on driving growth, innovation, and operational rigour aligns perfectly with our mission.”

Commenting on his new role, Mr Anil Dua said, “I am thrilled to join hands with SAR Group, a group with a remarkable history of creating household brands and delivering customer-focused solutions. Electric mobility is still in its early stages, making this an exciting time to collaborate as the industry evolves. With its comprehensive ecosystem approach—Lectrix EV as the OEM and Mooving as the energy service provider—SAR Group is well-positioned to redefine mobility. I look forward to applying my experience to foster growth and drive innovation in this rapidly transforming industry.”

With Mr Dua on board, Lectrix EV and Mooving will strengthen their market positions, expand their product portfolios, and make electric mobility more accessible and sustainable. His visionary leadership will undoubtedly steer both companies toward a future of transformative growth and industry leadership.

21st December 2024  New Delhi, Delhi, India  JK Super Cement, a prominent name in India’s cement industry, has launched a captivating new television commercial (TVC) featuring Indian fast-bowling sensation and brand ambassador, Jasprit Bumrah. The campaign, titled Game Badal De, draws inspiration from Bumrah’s remarkable journey and embodies JK Super Cement’s commitment to innovation, transformation, and resilience.

The TVC narrates a poignant anecdote from Bumrah’s childhood, reflecting how he honed his craft using a cement wall as his silent partner during practice sessions. This story forms the emotional cornerstone of the campaign, portraying the wall not only as a physical structure but also as a metaphorical “game changer.” Through this narrative, JK Super Cement highlights its brand philosophy of overcoming challenges and achieving excellence.

Aligned with JK Super Cement’s recent rebranding initiative, the Game Badal De campaign aims to enhance brand visibility and foster deeper connections with its target audience. The rebranding introduced a refreshed identity, modernised packaging, and a dynamic logo symbolising strength, innovation, and sustainability. This also marked the revitalisation of JK Super Cement’s brand positioning as “Build Strong”.

Speaking on the campaign, Mr. Anuj Khandelwal, Business Head, JK Cement, said, “Our new brand identity is a response to meeting evolving customer aspirations. The Game Badal De campaign amplifies this vision by connecting authentically with our audience through innovation and storytelling.”

Mr. Pushpraj Singh, Group President Sales and Marketing, JK Cement, added, “While our legacy remains strong, our rebranding represents a transformation that allows us to stand apart in a saturated market. This TVC is a reflection of our transformation journey towards building a stronger, more sustainable future.”

Mr. Love Raghav, AVP & Head of Branding, JK Cement, stated, “With our new brand identity and bold campaign #GameBadalDe, we’re breaking barriers and reshaping the narrative in the cement industry. Bumrah’s story of perseverance resonates with our brand values and inspires a fresh perspective on construction and growth. Featuring him as the symbol of transformation, we aim to inspire game-changing stories in every corner of life.”

Traditionally, the cement industry has maintained a conservative approach to marketing and communication. With Game Badal De, JK Super Cement challenges this status quo by presenting a narrative that resonates with resilience and ingenuity. Bumrah, known for his mastery of Yorkers and his ability to change the course of a game, perfectly represents the brand’s ethos of challenging norms and driving innovation.