Parimatch Names Indian Rapper DIVINE as Its New Global Ambassador
7th January 2025 New Delhi, Delhi, India Parimatch is proud to announce its exclusive partnership with the multi-platinum Indian rap mogul, DIVINE, who is taking on the role of the company’s Global Brand Ambassador.
Hailing from the bustling streets of Mumbai, DIVINE (real name Vivian Fernandes), has indelibly etched hip-hop into India’s cultural fabric. His authentic storytelling and powerful lyrics have resonated deeply with audiences, proving that overcoming challenges and forging one’s own path is possible regardless of origin. DIVINE’s journey embodies the spirit of self-expression and passionate pursuit, mirroring Parimatch’s commitment to empowering individuals to transform their dreams into reality. This collaboration celebrates the power of embracing one’s unique identity in the pursuit of excellence.
In his new role as Global brand ambassador for Parimatch, DIVINE will represent it publicly and participate in premium brand experiences for fans worldwide.
“I’m thrilled to be teaming up with Parimatch,” DIVINE shared. “It’s all about taking chances and going beyond what you think is possible—something I’ve always believed in. I didn’t just dream about success, I followed my passion and embraced every opportunity along the way. Parimatch and I are here to remind everyone that if you stay brave and true to yourself, you can make your boldest dreams come true. Can’t wait to see where this journey takes us!”
Parimatch warmly welcomes DIVINE as Global Brand Ambassador and eager to embark on this incredible journey together. As part of the powerful alliance, DIVINE and Parimatch will promote Indian hip-hop culture worldwide and empower their audiences to embrace a lifestyle of bold ambition and a winner’s attitude through exclusive music projects, fan engagements, and live performances that blend music and gaming.
India’s First Education Leadership Prize, Shikshagraha Awards, Opens for Nominations
7th January 2025 Bengaluru, Karnataka, India The Shikshagraha Awards, presented by The Shibulal Family Philanthropic Initiatives, is now open for nominations. These prestigious awards honour individuals dedicated to making education in India more accessible, equitable, and inclusive, with a particular focus on underserved communities.
Whether it’s a teacher inspiring young minds, a parent advocating for better schools, a policymaker shaping the future of education, a young individual designing school improvement initiatives, a volunteer raising funds to build a learning centre or a community member raising awareness about the importance of the education – they all are education leaders building an equitable and inclusive education ecosystem.
Winners of the Shikshagraha Awards will receive a prize of INR 10 lakh, distributed over two years, to support their work in transforming education and creating a lasting impact.
Shikshagraha, built on an audacious aspiration: to reimagine public education as a shared societal mission driven by collective action, is a people’s movement to improve 1 million public schools in India by 2030, ensuring every child has access to quality education and the opportunity to dream and succeed.
“Exceptional education leaders are the catalysts of change, and every action they take creates ripples that transform countless student lives. These leaders never give up, whatever challenge stands in their way, and this dedication inspires entire communities to join the journey toward education equity. The Shikshagraha Awards will honour such individuals who go beyond their formal roles to drive this meaningful change in India’s public education landscape,” said Mr S.D. Shibulal, Co-founder and Former Member of the Board and CEO of Infosys Ltd.; Founder, Shibulal Family Philanthropic Initiatives and Patron – Shikshagraha.
Nomination Process
Nominations for the Shikshagraha Awards are open until January 20, 2025. Forms are available in Hindi, English, Kannada, Tamil, and Telugu. Interested individuals can submit their entries at shikshagraha.org/awards.
Nominees will be evaluated based on their impact, credibility, and micro-improvement evidence in improving education outcomes. The awards will recognise exemplary education leaders working within formal systems as well as at the community level.
Award Presentation
The winners of the Shikshagraha Awards will be announced on March 7, 2025, in Bengaluru on the first day of InvokED 4.0 – an annual global dialogue on education leadership where experts, educators, and changemakers come together to build the movement towards education equity. As part of this visionary dialogue, the Shikshagraha Awards will spotlight the essential role of leadership in advancing education equity. The Shikshagraha Awards are more than recognition; they amplify stories of courage and inspire action across the movement towards education equity.
MedTekon by MTaI: Premier Event for Worldwide MedTech Innovation
7th January 2025 New Delhi, Delhi, India Medical Technology Association of India (MTaI) is gearing up to host its flagship event, MedTekon 2025, on 30th January 2025 at the Taj Palace, New Delhi. MedTekon will feature informed panel discussions, provide networking opportunities with the who’s who from the sector and also host an exhibition showcasing innovations in MedTech.
So far Health Ministers of neighbouring countries like Bhutan and Myanmar have already confirmed their participation as “Guests of Honour”. The event will also be attended by senior representatives from embassies such as United States, United Kingdom, Germany, Sweden, Norway, Netherlands, Japan.
From the Indian side Dr. V. K. Paul, Member, Niti Aayog, will grace the occasion as Guest of Honour. The list of honourable guests from other ministries and countries is growing. The event will also feature key dignitaries from the Government e-Marketplace, Bureau of Indian Standards, and other relevant government bodies, to further streamlining of regulatory harmonization and creating greater ease of doing business.
The highlight of the event will be exchanges among leading CEOs of MedTech companies, policy makers, investors, healthcare providers, and MedTech innovators. All aimed at nurturing the buzzing MedTech ecosystem in India through investments, policy reforms, and strategic partnerships. And drawing lessons from here for the world.
The day-long conference will include thought provoking panel discussions covering a range of currently relevant topics across geographies like:
1. Catalyzing Foreign & Domestic Investments in MedTech
2. Facilitating Reimbursements in MedTech for Universal Patient Access
3. How MedTech Equips Hospitals for Better Patient Outcomes
4. Simplifying Regulations, Harmonizing Standards, and Reducing Non-Tariff Barriers
5. Widening the Circle of Probity: Uniform Code for Marketing Practices in Medical Devices and the Future of Medical Device Skilling
Sharing his thoughts on the event, Mr. Pavan Choudary, Chairman of MTaI, said, “MedTekon advances MTaI’s commitment to enhancing patient access to quality healthcare while driving the growth of India’s MedTech sector. We want MedTekon to be an exchange between the informed and the resourceful. MedTekon will not only elevate the quality of dialogue but also affirm India’s readiness to trailblaze as both a thought leader and a champion of best practices in the global MedTech landscape.”
Throughout the day, attendees will engage in high-level discussions, explore cutting-edge ideas and contribute to shaping a shared vision for the future of the sector. All in a warm and friendly environment.
Key Home Buying Trends to Watch in the 2025 Property Market
7th January 2025 Delhi NCR, India The year 2024 was remarkable for the Indian real estate market, witnessing an upward growth trajectory in the luxury segment. Affluent buyers, including HNIs and NRIs, dominated the market, propelling the demand and sales. The year ended on a high note in terms of the sector’s performance across the top seven cities. As per JLL’s report, housing sales have remained healthy and hit a new peak during the January-September period in 2024 with close to 230,000 homes across the top seven cities worth Rs 380,000 crore already sold.
This momentum has carried into 2025, with the housing sector continuing to flourish, supported by strong economic fundamentals, evolving buyer preferences, and favorable policy outlooks. The year 2025 is also likely to see further strength in the housing sector, especially the luxury segment where the general consumption trend of premiumisation is most visible.
Besides, peripheral micro-markets around metro cities have emerged as key growth drivers in the real estate landscape, witnessing significant price appreciation. Over the past six years, these areas have seen prices rise by up to 69%, surpassing the growth observed in prime city locations. This trend is expected to continue into 2025, as per Anarock data. The higher scope for price appreciation in these peripheral zones, compared to prime areas that have already experienced substantial growth, positions them as attractive options for both homebuyers and investors seeking long-term value.
In NCR’s peripheral Noida Expressway, average residential prices rose 66% in the last six years, from Rs 5,075 per sq ft in 2019 to Rs 8,400 per sq ft in Q3 2024. Meanwhile, Dwarka Expressway saw a significant 93% jump in average residential prices, from Rs 5,359 per sq ft in 2019 to Rs 10,350 per sq ft in Q3 2024. This consistent increase in home prices highlights the strength and stability of the Indian housing sector. The upward trend reflects not just demand dynamics but also the growing confidence of buyers and investors in the market’s long-term potential.
Sachin Gawri, Founder and CEO, RISE Infraventures, says, “After the exponential growth in 2024, the Indian real estate market is poised for continued expansion in 2025. Factors like favorable interest rates, growing economic stability, and evolving buyer preferences are propelling the industry forward. While luxury housing remains a strong segment, the sector as a whole is experiencing a shift, with significant interest in emerging micro-markets and new investment avenues. Thus, we expect an increased demand in 2025 navigating this dynamic market, especially from investors looking to capitalize on untapped opportunities.”
Moreover, the sector is also anticipated to see a shift in affordability in 2025, driven by a projected cumulative 50-basis-point cut in interest rates over the next few months, which is anticipated to make homeownership more accessible for buyers as per JLL’s study. With lower home loan EMIs, housing becomes more affordable for middle-income groups and first-time buyers, potentially unlocking a new wave of demand in the residential real estate market. Beyond affordability, reduced interest rates are expected to stimulate the overall economy by encouraging spending and investment. As borrowing costs decrease, developers may also find it easier to secure financing for new projects, fostering growth across the housing market.
Manoj Gaur, President, CREDAI-NCR and CMD, Gaurs Group, says, “While the sector is seeing an increased demand for luxury homes driven by HNIs seeking premium offerings, affordability remains a crucial factor for a large segment of homebuyers. The anticipated interest rate cuts in 2025 are expected to strike a balance, enhancing affordability and stimulating demand across a range of market segments. This growing demand for both affordable and luxury housing highlights the resilience of the sector, with buyers gravitating toward properties that align with their financial capacities and aspirations. We foresee sustained growth in both segments, creating a dynamic market environment this year.”
Amit Modi, Director, County Group, says, “Within the real sector Luxury and Ultra Luxury sectors are evolving rapidly, and we see immense potential for growth in both established and emerging markets as discerning buyers continue to invest in properties that align with their aspirations and values. Luxury housing is not just about high-end amenities; it’s about creating a lifestyle experience. High-end housing buyers today are global citizen and seek homes that offer exclusivity, superior design, and comfort at par with global best practices. The year 2025 will be very much an year of premium housing and we look forward to delivering projects that meet these expectations while setting new benchmarks in luxury living.”
Mohit Kalia, VP Sales and Marketing, Raheja Developers, says, “Peripheral areas around metro cities are gaining traction due to improved infrastructure and connectivity. The year 2025 is expected to see a significant rise in demand for properties in these locations, further diversifying the real estate landscape. These markets present excellent opportunities for high returns and are becoming increasingly popular among modern homebuyers. Dwarka Expressway, in particular, becomes a key growth driver in Gurugram, enhancing the region’s real estate appeal. By developing projects in the region, we aim to cater to evolving buyer preferences while capitalizing on their potential for price appreciation.”
Therefore, 2025 is shaping up as another landmark year for Indian real estate. The sector’s growth trajectory is supported by robust demand, strategic policy interventions, and an expanding market for luxury homes. Developers and investors are poised to benefit from the opportunities presented by this dynamic landscape.
Explore Investment Opportunities at Aranya City by Raheja Developers in South Gurugram
7th January 2025 NCR, Delhi, India Ever since it emerged on the scene, Gurugram’s realty-scape has witnessed innumerable architectural marvels – big, bold and sleek buildings that imparted the city its identity, one of which is Raheja Aranya City. A game-changer of a township, which is redefining urban living while standing in harmony with nature. Spanning an impressive 153.6 acres, in South of Gurugram in the Sohna Development Plan-2031, Raheja Aranya City is designed as an integrated township, offering residential and commercial plots, group housing, schools, colleges, hospitals, retail spaces, SCOs, low-rise floors, and commercial.
A Complete Urban Ecosystem: Integrated Township Features
Situated adjacent to the Aravallis, Raheja Aranya City is more than just a residential development—it’s a nature lover’s paradise. With expansive green spaces, panoramic Aravalli views, and thoughtfully designed landscapes, every corner of the township reflects an ecological ethos. It has more than 10,000 trees in the city. The infrastructure, developed by Larsen & Toubro, ensures a robust foundation for a futuristic urban habitat. The township will feature state-of-the-art amenities such as a clubhouse, gymnasium, spa, cycling track, swimming pool, adventure sports facilities, and shopping arcades, catering to all aspects of modern life, ensuring a lifestyle of convenience and comfort. For families, the availability of schools, colleges, dispensaries, and nursing homes within the township will ensure that essential services are never far away. Recreational facilities like badminton and tennis courts, cricket pitches, and children’s play areas will make it a haven for activity and wellness enthusiasts.
Strategic Location, Infrastructure and Seamless Connectivity
Strategically located along the Gurugram-Sohna Highway, Raheja Aranya City enjoys excellent connectivity. It is just 15 minutes from Vatika Chowk and 20 minutes from Rajiv Chowk. With easy access to major highways such as the KMP Expressway and Delhi-Mumbai Expressway, residents can travel effortlessly to Delhi, Gurugram, and other important commercial hubs. The upcoming metro connectivity will further enhance the township’s accessibility, ensuring a fast and efficient link to NCR’s rapid transit network and reducing travel times for daily commuters.
Additionally, the township is well-positioned near significant industrial and commercial developments, including the proposed 1500-acre IMT Sohna and the Delhi-Mumbai Industrial Corridor (DMIC). Its proximity to IT/ITES SEZ, educational hubs, and the upcoming Sports City further enhances its appeal. To ensure unmatched convenience, Raheja Aranya City will feature proposed transportation services, including a shuttle service to Gurugram and 24×7 cab services, ensuring seamless travel for residents.
Unmatched Lifestyle: Luxury and Recreation
Raheja Aranya City offers an exceptional lifestyle, where luxury meets recreation in a harmonious blend designed to cater to every need. The township will feature Club Sulphur, a 2-acre luxury clubhouse that will boast an array of premium amenities, including an exotic spa, a refreshing jacuzzi, and a soothing sauna, offering residents a sanctuary for relaxation and rejuvenation. Beyond the clubhouse, the township will feature open-air amphitheaters, food plazas, and performance spaces that encourage residents to come together, share experiences, and enjoy live performances, creating a vibrant social atmosphere. It will also embrace wellness and sustainability with offerings like organic farming spaces and dedicated yoga and meditation centers, allowing residents to connect with nature and enhance their mental and physical well-being.
Eco-Friendly, Green and Sustainable Living
Raheja Aranya City stands out in Sohna, offering stunning views of the mountains and forests from the West, South, and East. The township is committed to sustainability, featuring solar-powered streetlights, rainwater harvesting, and water recycling systems that minimize environmental impact. Electric golf carts and cycles will provide eco-friendly internal transportation, while central city monitoring CCTV cameras will enhance security. In line with India’s vision for smart cities, Aranya City also integrates advanced waste management systems and a zero-discharge design, reinforcing its dedication to sustainable living.
Senior-Friendly Design and Amenities
Raheja Aranya City has been thoughtfully designed with senior residents in mind, offering a range of senior-centric infrastructure and amenities that prioritize comfort, convenience, and well-being. The township features wide, well-paved roads and even ground levels, ensuring easy mobility and smooth navigation throughout the area. The use of curve-stoned edges and specially laid concrete roads with paver-block peripheries enhances both comfort and aesthetics while maintaining low maintenance. For seniors, this translates into easy travel for family visits and leisure outings without compromising on the calmness of their daily lives. These features create a harmonious and senior-friendly environment, making Aranya City an ideal choice for those seeking a peaceful yet connected lifestyle.
Sohna’s Investment Potential: High Growth Ahead
Sohna has become a prime real estate destination, with property values rising significantly due to enhanced connectivity and infrastructure. Over the last five years, residential property rates have increased by 137.3%, with a 20.5% rise in the past year. Independent floors have seen a growth of 39.2% in the last three years and 98.9% in five years, according to 99 Acres data.
This growth is fueled by infrastructure projects like the Delhi-Mumbai Expressway and KMP Expressway, which have improved accessibility to key commercial areas. Sohna’s excellent connectivity and infrastructure developments make it an attractive hub for high-value investments and long-term growth.
Raheja Developers: Pioneer in Real Estate
Aranya City is a brainchild of Raheja Developers, which under the visionary leadership of Navin Raheja, has cemented its reputation as a trailblazer in real estate. With over three decades of experience, Raheja Developers has been recognised for its commitment to quality and innovation and continues to set benchmarks in the industry. The company’s emphasis on sustainability and cutting-edge technology is reflected in Aranya City, which stands as a testament to its forward-thinking approach.
Thus, Aranya City is not merely a residential project; it is a vision for the future, combining sustainability, technology, and luxury. With its exceptional amenities, green ethos, and strategic location, this township has become Sohna’s most sought-after address. Whether you’re seeking a serene lifestyle amidst nature or a smart investment with high growth potential, Raheja Aranya City offers the perfect blend of both.
Apply Now: Srishti Manipal Institute Opens Doors for 2025-26 Enrollment
7th January 2025 Bengaluru, Karnataka, India Srishti Manipal Institute of Art, Design & Technology (SMI) is accepting admissions for all courses in its undergraduate and postgraduate programs for the academic year 2025-26.
SMI is India’s premier art & design institute that offers 25 courses in Undergraduate (UG), Postgraduate (PG) and Postgraduate Diploma (PGDP) platforms. With a legacy of three decades and distinguished alumni across the world, SMI is truly ahead of the curve in the domain of art and design education, backed by a strong interconnect with technology. Currently 1500 students of SMI are mentored by 150 faculty members, with most faculty members being domain leaders and practitioners in their respective fields.
SMI offers diverse courses ranging from Visual Communication to Product Design to unique future-ready courses like Creative Education and Public Space Design. The 4-year UG Professional Program (UGPP) leading up to a B.Des. or BFA Degree allows students to explore multiple art and design domains of their interest. The 3-year UG skill-based vocational program leading to a B.Voc. Degree is ideal for learners who are focused on industry-specific interest areas. The PG program of 2 years’ duration awards M.Des. and MA degrees. The MA program admits students with a 3-year UG Degree while the M.Des. program requires a 4-year UG Degree qualification. The one-year PG Diploma Program (PGDP) is ideal for students with a 3-year UG Degree to transit to a 4-year master’s program or to enter the field of art or design.
Speaking about this announcement, Dr Arindam Das, Director SMI said, “Our aim at MAHE Bengaluru is to provide a transformative learning experience that equips students with the knowledge and dynamic skills necessary to thrive in the rapidly evolving domains. Through our diverse and contemporary programs, we strive to nurture global citizens who can make a positive impact on society. We invite aspiring students to join us on this exciting journey of transdisciplinary learning, growth, and exciting possibilities.”
Students interested in applying to SMI’s courses can visit the website at www.srishtimaniplinstitue.in to explore the courses on offer and complete the application process.
Real Estate’s Expectations from Union Budget 2025-26
Anuj Puri, Chairman – ANAROCK Group
As the Union Budget 2025-26 approaches, to be announced in February 2024, the real estate sector is pinning high hopes on the Modi 3.0 regime. Amid declining real estate activity in the second half of CY 2024, the sector anticipates government measures to revive overall consumption.
While tax reliefs and other incentives are standard expectations, the government is likely to maintain its focus on building robust infrastructure across the country. Though infrastructure development may not provide immediate relief to end-users, it remains a key driver for long-term growth in the real estate market.
The upcoming Budget is expected to emphasize maintaining economic stability and fostering growth, especially in light of the uninspiring GDP numbers from the past two quarters. Stimulus measures for SMEs, MSMEs, job creation, and skilling initiatives are anticipated to further propel economic activity.
Revive Affordable Housing
For the real estate sector, key expectations include industry status recognition and a revival of the affordable housing segment. Once a promising sector, affordable housing—homes priced under INR 40 lakh—has struggled post-pandemic, with demand and supply shrinking significantly. According to ANAROCK data, the sales share of affordable housing fell to a mere 18% in 2024 from over 38% in 2019. Similarly, its share of total housing supply in the top seven cities dropped to 16% in 2024 from nearly 40% in 2019.
This stark decline highlights the urgent need for intervention. Affordable housing requires focused attention and targeted benefits, which have been lacking in the past two years. Tax breaks to boost supply and enable buyers are crucial, but the challenges go deeper. A critical issue remains the lack of urban land, particularly in areas where affordable housing is most needed.
To address this, the government could release centrally controlled land—managed by agencies like the Indian Railways, Port Trusts, and the Department of Heavy Industries—for affordable housing projects. Additionally, the following measures are essential:
- Reintroduce the Credit-Linked Subsidy Scheme under PMAY
The scheme for EWS/LIG households, which expired in 2022, should be reinstated to incentivize first-time buyers of affordable homes. It could also extend to loans for new construction or adding essential features like rooms, kitchens, or toilets to existing properties. Under PMAY (Rural), subsidies could help convert ‘kaccha’ homes into ‘pucca’ ones, provided eligibility criteria are met. - Restore the 100% Tax Holiday for Developers
The tax holiday under Section 80-IBA of the Finance Act, 2016, was a major incentive that boosted affordable housing supply. Reintroducing this benefit could be transformative, offering substantial tax breaks to developers focused on affordable housing projects. - Revise Affordable Housing Criteria
Current definitions of affordable housing, based on size, price, and buyer income, require urgent revision. While the size criterion (60 sq. m. carpet area) is reasonable, the price cap of INR 45 lakh is unrealistic in high-cost cities like Mumbai. The cap should be raised to at least INR 85 lakh in Mumbai and INR 60-65 lakh in other metro cities to reflect market realities. Such revisions would enable more properties to qualify as affordable housing, granting buyers access to lower GST rates (1% without ITC) and other subsidies.
CY 2024 saw a slowdown in real estate due to general and state elections, with housing sales in the top seven cities declining by 4% to approximately 4.46 lakh units and new launches dropping by 7% to around 4.13 lakh units, as per ANAROCK research. However, with appropriate boosters for affordable housing, CY 2025 could bring a revival, helping the residential segment regain its 2023 highs in sales and launches.
Is it still affordable to buy a house in Panchkula, Mohali and Zirakpur? Know Affordable Options
Chandigarh– Panchkula, Mohali and Zirakpur adjacent to Chandigarh were always considered affordable and convenient options for home buyers. Not only were the prices relatively low in these areas, but the modern facilities here and the proximity to Chandigarh made them special. But now the situation has changed. The tremendous increase in property prices has put these places out of the reach of many common buyers.
Panchkula: Prices rise in premium areas
Property prices in prime sectors of Panchkula have reached ₹ 12-14 crore per kanal. These rates are now at par with the popular sectors of Chandigarh, making it difficult for middle-class families to buy a house here.
Mohali: Investors’ choice, challenge for common buyers
Mohali has become a real estate hotspot due to its rapidly developing infrastructure and location on Airport Road. Recently, 1 acre of land was sold here for ₹ 100 crore, which reflects the rising prices here. However, these prices have made it challenging for common buyers.
Zirakpur: Rising prices with development
Zirakpur, which was popular due to its better connectivity and amenities, has now seen a rapid increase in property prices here too. This area is no longer a cheap option as before.
What are the Affordable Options?
There is still hope for investment in some areas around Chandigarh. These areas are not only affordable but can also give good returns in the future due to better connectivity and development plans. There are many emerging areas near Chandigarh, which are affordable as well as convenient. These can include areas around Shishu Niketan School, places near Sector 43 Bus Stand, Mohali Bus Stand and areas around Mohali Government Civil Hospital. Apart from this, areas near the new cricket stadium and around Sector-39 Grain Market can also be found better options for buying property. These places are not only budget-friendly, but there is also a lot of potential for future development here.
Along with this, there are many projects of Royale Estate Group near Chandigarh, which are budget-friendly and convenient. These include: Royale Estate Zirakpur Oxford Street (Zirakpur), Mohali Industrial Economic Zone (Banur), The Royale Sector 122 (Mohali) and Chandigarh Royale City (Near Aerocity, Mohali).
Piyush Kansal, Executive Director of Royal Estate Group, says, “We have always been committed to providing better options to buyers according to their budget. Even today our projects offer affordable options for those who want to fulfil their dream of owning a house. Whether it is a middle-class family or a young first-time home buyer, we understand their needs and provide property accordingly. This time is very favorable for investment, as these areas are developing rapidly. New roads, better connectivity and modern infrastructure projects will further increase the property value here in the coming times. In such a situation, those who invest now can expect good returns in the future.”
Despite the rising property prices in Panchkula, Mohali, and Zirakpur, you can fulfill your dream of buying a house within your budget by investing in the projects of Royale Estate Group. These places are not only affordable but also have the possibility of better returns in the future.
VST Tillers Tractors Showcases its range of innovative Farm Machines at the Krushi Odisha 2025
Bhubaneshwar, 06 January 2025: In line with its commitment to revolutionizing farm mechanization for small and marginal farmers, VST Tillers Tractors Ltd, one of India’s leading farm equipment manufacturers, showcased its range of innovative products at Krushi Odisha 2025. One of the key attractions at the mela is the VST 165 DI Electric Start Power Tiller.
The penetration of farm machinery to small and marginal farmers is comparatively low in India because mechanization depends a lot on the land size, topography, and crop requirements. With the size of farms shrinking, and landholdings getting divided, small and marginal farmers are looking for mechanization in their farms, that are less than 1 hectare in size. VST Tillers Tractors Ltd, over the years, has introduced a range of products for the small and marginal farming community and Power Tiller is the best solution, enabling such farmers to get maximum productivity from the field by its versatile operation and lowest cost of ownership.
VST Tillers Tractors Ltd. which has over 60% market share in the power tiller industry, is committed to providing world-class products at an affordable price to Indian farmers. The goal is to enable farmers to mechanize at an affordable cost, at a time when farming costs are increasing, and labour is scarce. VST 165DI ES offers effortless electric start, adjustable tilling depth, compact design, low maintenance, and environment-friendly operation, making it an ideal companion for Indian farmers.
VST 165DI ES comes with exciting features including Electric Start for effortless starting, Digital Hour Meter to help the working hours and timely service and maintenance, Sit & Ride Comfort for the farmers to work uninterruptedly on the field for longer periods, Wider Rotary for better productivity in less time, Aerodynamic Design that gives an aesthetic look and helps in improving overall performance, Powerful High-performance 857cc engine that delivers exceptional power and efficiency and LED Head Lamp that saves energy and give better lighting while working on the field in late hours.
VST 165 DI ES 16 HP Electric Start Power Tiller is good for professional landscaping and passionate farming, this Tiller is the ultimate tool to achieve outstanding results with ease.
VST displayed all its products underthe SFM category ranging from 2 HP to 16 HP while a wide range of tractors is also available from 17 HP to 50 HP. The products were appreciated by the farming community and willing to explore profitable ventures in this Farm implements segment. VST’s range of products is widely used for both dry & wet land operations, Inter-cultivation, Earthing-up, Land preparation, etc. Although smaller in size, these products are available with multiple attachments to handle the growing demands of mechanization in Sugarcane, Turmeric, Vegetable Crops, Horticulture Crops, and Floriculture & Plantation Crops at very affordable costs.
Krushi Odisha is a three-day event being held at the Biju Patnaik Playground in Baramunda, Bhubaneswar from 3rd January to 5th January 2025. The theme of Krushi Odisha 2025 is, “A Step Towards Sustainable Food System” with a focus on Climate Smart Agriculture, Organic Farming, and Water Governance. This three-day program, organized by the Government of Odisha, will showcase and leverage the great potential of the State and enormous investment opportunities in Agriculture, Horticulture, Food Processing, Fisheries & Animal Husbandry Sectors. This year’s exhibition is expecting a footfall of > 30,000 farmers & farm women, SHGs, FPOs, NGOs, Pani Panchayat members, Agri-entrepreneurs, Exporters, students, research scholars, and manufacturers from different corners of the State.
New Sparkle Gift Cards: Focused on Social Impact with Cause-Specific Collaborations
6th January 2025 Mumbai, Maharashtra, IndiaSparkle Gift Cards has added new variant in its offering with the introduction of the Sparkle Gift Collaborative Card, a distinctive option crafted specifically for partner NGOs to collaborate and raise funds exclusively for their causes.
This innovative offering allows donors to directly support a specific cause, with the entire purchase amount going to the chosen NGO. The first three NGOs to join this initiative are CanSupport, CRY (Child Rights and You), and Railway Children India, each addressing critical issues such as palliative care, child rights, and the protection of vulnerable children respectively. These collaborative cards stand out with three distinctive features: a maroon colour, the NGO’s logo displayed on the card, and a fixed value of INR 3000/- unlike the regular card.
Sarika Chavan, Co-founder – Sparkle Gift Cards says, “It’s been one year since Sparkle Gift Cards was launched, and we are very pleased with the response and feedback. The idea of Sparkle Gift Collaborative Card was born out of the feedback we received to have exclusive cards. This innovative initiative empowers donors to directly support a specific cause, with the full purchase amount benefiting the selected NGO.”
The Sparkle Gift Collaborative Card, has made the process of giving simple and convenient. Buyers can order the cards online (at sparklegiftcards.com/buy-now) and have them delivered to an address within 72 hours, ensuring a seamless experience. Whether it’s supporting palliative care through CanSupport, advocating for child rights with CRY, or protecting vulnerable children with Railway Children India, these cards turn gifting into a profound act of kindness.