Yamaha Marks 10 Years of R3 with Price Revisions for R3 & MT-03 to Meet Rising Demand
Bengaluru, 31st January 2025: India Yamaha Motor (IYM) Pvt. Ltd., in line with its customer-centric approach and to cater to the growing demand for premium motorcycles, has announced a price reduction of up to INR 1.10 lakh on its flagship models – the Yamaha R3 and MT-03 effective from 1st February 2025. These models, known for their superior performance and Yamaha’s signature racing DNA, are now available at unbeatable prices. As Yamaha celebrates a decade of the R3 legacy globally, this price revision reinforces the brand’s commitment to its customers and the premium motorcycle segment.
The Yamaha R3 is now priced at INR 3,59,900 (ex-showroom, Delhi) and is available in Icon Blue and Yamaha Black colour options. Meanwhile, the MT-03, with its bold design and street performance, is priced at INR 3,49,900 (ex-showroom, Delhi) and comes in Midnight Cyan and Midnight Black colour options.
Over the last 10 years, the Yamaha R3 has built a cult following among riding enthusiasts globally for its track-oriented precision, exhilarating performance, and timeless design. With its lightweight diamond frame, aerodynamic design inspired by Yamaha’s iconic YZR-M1, and a powerful 321cc engine the R3 offers a thrilling riding experience. The 50/50 weight distribution, sporty riding posture, and advanced braking system make it the perfect companion for both track and road enthusiasts.
The Yamaha MT-03, a hyper-naked streetfighter, stands out with its aggressive styling and torque-focused performance. Designed for agility and everyday usability, it features an upright riding position, twin-eye LED headlights, and mass-forward bodywork that highlights its bold character. The MT-03 is powered by the same 321cc engine as the R3, ensuring thrilling acceleration and smooth performance, while its compact design and mono-cross rear suspension offer unmatched manoeuvrability in city traffic.
With this change in pricing, Yamaha reaffirms its commitment to offering accessible premium motorcycles that deliver on performance, design, and innovation. This strategic move is expected to further strengthen Yamaha’s foothold in the premium motorcycle segment in India and attract a wider audience of riding enthusiasts.
Exploring New Paths: Actors Open Up About Their Alternate Career Dreams
Have you ever wondered what your favourite actors would be doing if they weren’t in the entertainment industry? It turns out these talented individuals have unique skills and passions that could have led them to completely different career paths! From teaching and singing to dancing, &TV actors share how their alternate professions would still reflect their creativity, dedication, and desire to inspire. Here’s a look at the professions they might have pursued if not acting, featuring Neeta Mohindra (Kailasha Bua from Bheema), Sonal Panwar (Malaika from Happu Ki Ultan Paltan), and Shubhangi Atre (Angoori Bhabhi from Bhabiji Ghar Par Hai). Neeta Mohindra, known for her role as Kailasha Bua in Bheema, says, “If I weren’t an actor, I would have fully committed myself to teaching acting and the art forms that I hold dear. Alongside my acting career, I’ve been fortunate to teach students, especially in acting and Kalaripayattu, an ancient Indian martial art that blends discipline, strength, and grace. With a master’s degree in fine arts and a Ph.D. in Tribal Art Forms, I am passionate about preserving and passing on our cultural heritage. Teaching allows me to guide aspiring artists, helping them discover their potential and refine their craft. Had acting not been my main focus, I would have devoted my time entirely to nurturing the next generation of performers, combining my love for art, storytelling, and education into a fulfilling teaching career.”
Sonal Panwar, who plays Malaika in Happu Ki Ultan Paltan, shares, “If I weren’t an actor, I would have pursued a career as a singer. Music has been a constant part of my life since childhood, and I’ve been learning to sing for as long as I can remember. The power of music to express emotions and connect with people deeply resonates with me. Singing brings me immense joy and allows me to convey feelings that words often can’t. I find myself humming tunes or singing my favourite songs during my free time—it’s like therapy for me. If I hadn’t been performing on screen, I would have loved to perform on stage or even teach music, sharing the magic of melodies with others. Singing will always be an integral part of who I am.” Shubhangi Atre, known for her portrayal of Angoori Bhabhi in Bhabiji Ghar Par Hai, reveals, “If I hadn’t become an actor, I would have definitely pursued a career as a Kathak dancer and teacher. Dancing has been a part of my life since childhood, and Kathak holds a special place in my heart. The rhythm, expressions, and grace of this classical dance form have always fascinated me. I’ve spent countless hours practicing, and it has brought me immense joy and peace. Teaching Kathak would have been a dream come true, as it would allow me to share my passion for this beautiful art form with others and inspire them to embrace our rich cultural heritage. Even now, whenever I get the chance, I love performing Kathak, and it reminds me of the timeless beauty of Indian classical arts.”
Zepto Now Offers vivo Mobile Phones for Instant Delivery
Bengaluru, India – January 31st, 2025: Zepto, India’s fastest-growing quick commerce platform, is expanding its electronics category with a broad selection of mobile phones starting January 25th. This initiative is part of Zepto’s ongoing strategy to enhance its product offerings and provide users with an even wider selection of mobile technology. As part of this expansion, Zepto will feature the latest models from vivo India, offering a new range of options for smartphone enthusiasts.
“At Zepto, our Sellers are committed to providing our users with quick, reliable, and affordable solutions for their everyday needs. I thank our sellers for enabling a larger selection of smartphones to our platform which further support this goal,” said Abhimanyu Singh, Business Head, Electronics, Zepto. “We are excited to collaborate with vivo India and our Sellers to bring the latest mobile technology directly to our users in a fast, convenient, and seamless way.”
Mr Pankaj Gandhi, Head, Online Business, vivo Mobile India Pvt Ltd “vivo India has always been dedicated to delivering cutting-edge smartphones that enhance the lives of our customers. Our collaboration with Zepto reflects our shared commitment to making the latest mobile technology easily accessible and available at the fingertips of users. This partnership will ensure that vivo customers across India can enjoy the convenience of purchasing our products through Zepto’s fast and efficient platform.”
Zepto will feature a range of devices starting at just ₹5,999 inclusive of taxes. To celebrate the launch, an exclusive ICICI Bank promotion is offering a flat 5% off (up to ₹5,000) on mobile purchases over ₹5,000. This limited-time offer is live till January 31st, ensuring users can enjoy both affordability and convenience while shopping for the latest smartphones.
Timex Group India Reports Strong Q3 FY25 Financial Results
National | January 31, 2025 – Timex Group India Ltd (TGIL), a prominent player in the Indian watch industry and part of the globally renowned Timex Group, has reported an impressive financial performance for the third quarter of fiscal year 2025. Driven by the launch of innovative and premium products, expansion of distribution channels, and strong traction in the luxury and fashion segment, the company achieved a record total income of 120 crores, reflecting a double-digit growth of 27% vs last quarter. Both EBITDA and PBT show the upward journey of the company, each reported at 4.6 crores, and 2.6 crores respectively.
The quarter’s results highlighted strong performance across channels, with traditional trade taking the main stage as the largest sales contributor with an impressive growth of 30%. E-commerce maintained the growth momentum this quarter, while the defence sector demonstrated significant progress, underscoring Timex Group India’s ability to diversify and cater to varied markets effectively.
Timex continues its strong momentum, with the core brand Timex delivering an impressive 36% growth this quarter. In the fashion segment, Guess recorded a solid 17% growth. Notably, Philipp Plein, a key brand in the licensed luxury portfolio, 82% Growth in Q3, underscoring the segment’s robust performance.
Timex Group India Ltd financial highlights for YTD FY25
Business Performance
- Total income reached ₹403.7 crores, showing an impressive 23% double-digit growth
- Profit Before Tax (PBT) also saw an increase of 62%, indicating strong financial health
- Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) grew by 44%
Channel Performance
- E-commerce grew by 31%,
- Trade saw an impressive growth of 22% while other channels had a healthy double-digit growth
Brand Performance
- Timex maintained the growth momentum with a 22% increase
- Luxury brand Versace, saw a spectacular growth of 37%
- Guess grew by 29%
- Philipp plein at 337%
Mr. Deepak Chhabra, Managing Director, Timex Group India Ltd, commented on the quarter’s performance, “We are excited to share yet another successful quarter performance, which is a result of our continuous focus on delivering exceptional craftsmanship and tapping into emerging market opportunities in the premium segment. The outstanding performances of our flagship Timex brand coupled with fashion and luxury segments, inspire us to keep innovating and expanding our reach to meet India’s growing appetite for premium timepieces.”
The quarter was also marked by the 170th-anniversary limited edition 1-dollar watch launch, showcasing the legacy of Timex in the art of watchmaking, amplifying the brand’s visibility, and strengthening consumer engagement across platforms. Collaborations with globally recognized brands and designers such as Fortnite, James Brand, and Jacquie Aiche further solidified Timex’s appeal among India’s modern, style-conscious consumers. The festive season launches witnessed the acceptance of premium collections, including the Timex Fria Peekaboo range which introduced watches with unique, modern designs.
Timex Group India Ltd is charting a clear course for sustained growth reaching new milestones each quarter. The company plans to deepen its presence in high-potential areas including airport retail, introducing premium brands, and diversifying its portfolio with new categories like Guess Jewellery further enhancing its consumer connection.
Timex continues with its commitment to watchmaking with the launch of a limited-edition watch designed by Timex’s Milan-based Creative Director, Giorgio Galli, whose passion for minimalist design and functional elegance has set him apart in the watch industry. Limited to just 500 pieces, the Giorgio Galli S2Ti is the final evolution of the iconic S series that redefines sophistication, seamlessly blending contemporary design with exceptional durability. Enhanced digital experiences are a top priority to keep pace with India’s rapidly evolving consumer landscape.
Experience Untamed Wilderness in “Born to Be Wild”: Premiering on History TV18
Get ready for an exhilarating, heart-pounding journey that takes survival to extremes with Born to be Wild, a three-part adventure series premiering on Friday, 31st January 2025, 7:05 PM on History TV18. Hosted by the daring and dynamic adventurer Andrew Ucles, who has reached over 2 million people through his YouTube page, this show redefines wildlife exploration, bringing audiences face-to-face with some of the planet’s most untamed creatures in remote landscapes.
In this adrenaline-fueled series, Andrew Ucles, an Australian survivalist, animal expert, and filmmaker, pushes the limits of human endurance to bring viewers closer to nature’s wonders. Join him as explores the dense jungles of South America, the plains and wetlands of Africa, and the rugged outback of Australia. With just a handy cam and sheer grit, he gives viewers an up-close-and-personal look at wildlife and survival like never before.
Watch Andrew navigate the perilous Amazon rainforest in Peru as he braves this unforgiving “green hell” for a month. From dancing with an anteater, to discovering a venomous snake known locally as “The Landmine” and being bitten by a caiman in the river, he pushes the boundaries of his stamina, safety and sanity!
In Africa, Andrew sets out on a mission to find 12 animals in 7 days, including Africa’s Big Five, elephants, hippos and more! Journey headfirst into the Zambian wilderness with him, as he finds himself getting stalked by lions, in a close standoff with a spitting cobra, and being chased by elephants. How many times can he push his luck to come away unharmed in a battle with some of the most dangerous creatures?
And finally, join Andrew on an awe-inspiring journey across Australia’s harsh northern terrain, Arnhem Land, where survival means battling crocodiles and tracking feral buffalo. Will this remote, semi-arid landscape break him, or will he conquer Australia’s last frontier?
For Indian audiences fascinated by diverse ecosystems and wildlife, Born to Be Wild offers a riveting look at how similar human and animal survival instincts are. The series offers a blend of education and entertainment served with warmth, action and humour. At its heart, the show is about connecting with nature, understanding its fragility, and appreciating its raw beauty. Marvel at our wild planet, and realise the power of human determination, starting 31st January, on History TV18.
WICCI Launches Women Empowerment Council
National, 31th January 2025: Women’s Indian Chamber of Commerce and Industry (WICCI) today announced the launch of Women Empowerment Council. This council will be led by Ajuli Tulsyan, Editor-in-Chief, Edge & Essence as National President and Divya Narayan, Communications Strategy Consultant as Vice President with the support of twelve council members.
The council’s overarching focus spans three pivotal areas to empower and elevate women across sectors. First, prioritizing health and wellness —both physical and mental—recognizing that true empowerment begins with a healthy body and a balanced mind. Second, fostering entrepreneurial skills by equipping women with essential knowledge in finance, legal frameworks, technology, marketing, and business strategy along with networking opportunities. This comprehensive approach ensures they are prepared to excel in their chosen fields and navigate challenges with confidence and competence. Lastly, honing leadership capabilities by encouraging self-sufficiency and resilience, empowering each woman to become a trailblazer in her domain. In addition, we will emphasize on mentorship, creating avenues for experienced professionals to guide, inspire, and support women in navigating challenges and advancing their careers. Together, these pillars create a robust foundation for personal and professional growth, enabling women to take on the world with poise and determination.
Ajuli Tulsyan, Editor- in-Chief of Edge & Essence and National President of WICCI Women Empowerment Council said, “I am thrilled to lead a dynamic and diverse group of women from communications and related industries such as sales, journalism, literary pursuits, digital marketing, coaching & personal development and philanthropy. We provide a depth of experience and a common desire for women empowerment. Our objective is to encourage and uplift women through an action driven approach focused on health, financial independence, and personal development. We hope to inspire confidence, create opportunity, and drive meaningful change in these critical areas by cultivating an inclusive ecosystem in which women empower and support one another.”
Divya Narayan, Communications Strategy Consultant and Vice President of WICCI Women Empowerment Council said, “We are deeply committed to fostering a culture that not only supports but celebrates the achievements of women across all spheres of life. Our mission is to provide resources, opportunities and platforms necessary for women to thrive, lead and innovate. It is our vision to break down barriers, challenge stereotypes, and create a world where every woman has the confidence and opportunity to pursue her ambitions fearlessly. Together, we are paving the way for a future where equality, inclusivity, and empowerment are at the forefront of our collective success.”
The WICCI Women Empowerment Council comprises of women professionals and entrepreneurs across a diverse set of industries including Anooja Bashir (Co-Founder & CEO – FlexiCloud), Chitra Nair (Community Engagement Consultant), Hema Vinod (Educationist, Coach and Published Author), Indrani Banerjee (Group Head – HR & Shared Services, MBRS Hotel Pvt. Ltd.), Dr. Madhavi Venkat (Founder of Celebrity Secrets: Hair & Skin Clinic), Meeta Asthana (Quality & Process Improvement Expert), Dr. Monica Nagpal (Radical Pause Coach and Founder of Hope and Happiness), Nupur Dwivedi Pandey (Emotional Intelligence Expert and Founder Director of MANAS FE Consultancy Pvt. Ltd.), Reethi Rai (Digital Marketing & Content Strategist), Siji Varghese (CEO – Leaders in Lipstick®), Sheetal Bhat (SaaS Sales and Technology Evangelist), Stuti Chhabra (Strategic PR & Communications Specialist).
Women’s Indian Chamber of Commerce and Industry (WICCI) is a premier National Business Chamber for Women in India envisioning Global Impact for Women Entrepreneurs, Businesswomen and Professionals from all walks of life. Supported by the massive global networks of ALL Ladies League (ALL), Women Economic Forum (WEF) and SHEconomy, with 250,000 members and supporters worldwide, including 60,000 in India, WICCI drives fundamental changes in governmental policies, laws, incentives and entrepreneurial ecosystems, with a view to robustly encourage and empower women in business, industry and commerce across all sectors and fields. With various sectoral and multi-sectoral councils across India and abroad, WICCI actively engages the voice of thousands of diverse women entrepreneurs and professionals across all sectors and strata of economy and society. These diverse inputs form the basis of many of the unique ideas and innovative recommendations evolved by the various councils and presented to government authorities for policies that have a huge growth impact on women’s businesses, professions, equity and empowerment.
Genius Consultant Survey Examines Key Trends in Workforce Dynamics and Productivity
31st January 2025: – Genius Consultants, a leading Workforce Staffing and HR Solutions provider, has released its December 2024 Survey Report, offering a comprehensive analysis of workplace trends by evaluating the labour welfare and productivity of daily workplaces. The latest survey focuses on productivity, work-life balance, and the integration of employee-centric and employer-driven policies. The findings, based on responses from 1,132 employees and 1,011 employers, shed light on the evolving dynamics in workplaces across industries.
The survey reveals that organizations are making notable efforts to address employee needs, but there remain critical areas for improvement. 23% of employees report that their organizations frequently provide opportunities for skill development or upskilling, reflecting a growing acknowledgment of professional growth as a priority. However, 28% of employees feel these opportunities are provided only occasionally, while 27% state they are rare, suggesting a gap in consistent engagement. This highlights how upskilling and regular training is still not being emphasized by many organizations and the same is yet to be focused on.
Work-life balance have emerged as another focal point, with 31% of respondents indicating satisfaction with their organization’s efforts in this area. However, 23% feel that these efforts are inadequate, and 16% are unsure, highlighting the need for better communication and implementation of policies supporting balance. This sheds a light on the current scenario of the need for work-life balance that employees are demanding against the expectations of few organizations from their employees to put in higher work hours.
Regarding workplace safety, 40% of employees believe that their organizations are effectively addressing safety concerns, but 33% express dissatisfaction, citing insufficient measures. This emphasizes the critical need for robust safety protocols to foster a secure work environment.
When asked about productivity support measures such as tools and training, 30% of respondents report satisfaction, while 15% feel the support was insufficient, underscoring the importance of comprehensive and accessible resources.
Employers however, have expressed a commitment to productivity and welfare, though challenges persist in aligning policies with employee needs. Monitoring productivity have emerged as a key focus, with 35% of employers reporting effective systems to track and support employee output. However, 30% have admitted to gaps in these systems, while 16% are uncertain about their effectiveness, indicating room for optimization.
Labour welfare policies remain a priority, with 60% of employers emphasizing mental health initiatives, workplace inclusivity, and employee benefits. Nonetheless, 20% of employers have noted barriers in implementing these policies, including budgetary constraints and lack of organizational support.
The survey also reveals challenges in executing welfare initiatives, with 23% of employers stating implementation is moderately challenging, while 49% find it highly challenging due to resource limitations. Only 13% of employers consider implementation easy, pointing to systemic hurdles in workforce welfare.
Policy updates for improving productivity and welfare are reported by 50% of employers as occurring annually and 16% of employers have reported bi-annual implementation, demonstrating proactive efforts to adapt to changing workforce needs. However, 22% admit to infrequent updates, reflecting the need for more agile policy frameworks.
When enquired about the support provided by the local and state policies for labour & welfare and productivity, 33% of employers have confirmed being highly satisfied with the support followed by 15% who have expressed satisfactory feedback towards the local & state policies. However, while 37% remained neutral in expressing their views, 15% of the employers have voiced dissatisfaction towards the local & state labour welfare and productivity policies, highlighting the need to focus on the same.
Commenting on the findings, Mr. R P Yadav, Chairman and Managing Director of Genius Consultants, said, “These survey results serve as a wake-up call for organizations to intensify their focus on employee satisfaction and welfare. While there are commendable efforts in skill development and policy updates, there is much work to be done to ensure workplaces are inclusive, supportive, and aligned with evolving employee expectations. At Genius Consultants, we are committed to empowering organizations to achieve these goals and create thriving workplaces.”
The Digipoll Survey Report highlights the strides organizations are making to improve workforce engagement and productivity, while also uncovering critical gaps in implementation. It underscores the need for consistent upskilling, better work-life balance, and enhanced welfare policies to build resilient, future-ready workplaces.
Shri Rohan A. Khaunte Advocates for Youth Empowerment and Job Creation at IDEAS 3.0
Verna January, 2025: Padre Conceicao College of Engineering (PCCE), Verna, organized the IDEAS 3.0 – 2025 Intra College Project Competition on 24th and 25th January. This two-day event celebrated creativity and innovation with a showcase of projects blending science, innovative and cutting edge technology.
The inauguration ceremony was graced by the Hon’ble Minister for Tourism, Information Technology, Electronics, and Communications, Government of Goa, Shri Rohan A. Khaunte, along with other dignitaries including Mr. D.S. Prashant, CEO of the Startup and IT Promotion Cell; Mr. Neville Noronha, OSD to the Minister; Dr. Mahesh B. Parappagoudar, Principal of PCCE; and Fr. Agnelo Gomes, Director of Agnel Technical Education Complex.
Addressing the gathering, Hon’ble Minister for Tourism, Information Technology, Electronics, and Communications, Government of Goa Shri Rohan A. Khaunte said, “It is truly inspiring to witness the creativity and innovation showcased at IDEAS 2025, organized by Padre Conceicao College of Engineering. Technology is evolving and the forward-thinking approach displayed here highlights the potential of Goa’s youth to reach new levels of achievement with fresh ideas. Through our Startup and IT Policies, we are supporting students by providing financial assistance to promote their ideas. Special schemes have been introduced for girls, ensuring they have access to platforms that enable them to excel in innovation. As we work towards Viksit Bharat 2047, we are also focusing on building Digital India and Digital Goa. With strong connectivity and robust infrastructure, we are creating an environment where young minds like yours can build successful ventures right here in Goa. Our goal is to transform youth from job seekers into job givers, leveraging the opportunities in the field of technology. This can only be achieved by working together.”
Initially, 100 innovative ideas were pitched, and after several stages of shortlisting, PCCE selected 30 projects to be showcased at the event. Approximately 60 higher secondary and secondary schools have been invited, with around 48 projects being exhibited by school children from across Goa. Over the course of 30 days, students transformed their concepts into solutions, demonstrating the immense potential of Goa’s young minds. Some of the projects included Aero-Swift, GLS King, Hovercraft, and various other innovative applications of technology, reflecting the diverse creativity of these students.
In addition to the project exhibition, the event included four engaging competitions for school and higher secondary students: Science Expo, BGIM, AR/VR Cricket, and Brainiac Battle. Workshops on Design Thinking, Idea Generation, and Business Model Canvas were also held, offering participants valuable insights into entrepreneurship and business development. The two-day event served as a unique platform for students, faculty, and alumni to connect with mentors, investors, and industry professionals, gaining hands-on experience and insights into industry standards. Students were encouraged to incorporate sustainable goals into their projects, aligning their ideas with environmental issues and practical applications in daily life.
MAJE Opens First Flagship Store in India Embracing Parisian Elegance
Mumbai, 31 January 2025 – Maje, the iconic Parisian fashion house renowned for its designs that celebrate and elevate women, is delighted to announce the opening of its first flagship store in India in collaboration with Reliance Brands Limited (RBL). Located in the vibrant heart of Mumbai at Jio World Drive, this marks an exciting new chapter in the brand’s expansion into the Indian market. The store will be Maje’s first flagship location in the country, solidifying its presence in one of the most dynamic and diverse retail markets in the world while bringing Maje’s distinctive blend of accessible luxury and bold creativity to India.
Founded in 1998 by Judith Milgrom, Maje has become synonymous with a versatile, sensual Parisian lifestyle that harmoniously blends effortlessly cool, glamourous style, with contemporary trends. The brand’s debut in India offers a curated opportunity for women to experience French fashion at its finest. Judith Milgrom founded Maje in 1998, staying true to her family’s heritage. The brand’s name spells out sibling unity: M for Moyal (her maiden name), A for Alain (her brother with whom Judith Co-Founded Maje), J for Judith (her first name), and E for Evelyne, her sister with whom she worked for more than 10 years.
Judith Milgrom has always envisioned Maje as a brand that allows women to live multiple lives in a single day, balancing sophistication and ease. Born and raised in Morocco, she moved to Paris with her family and early on developed a passion for dressing women. Inspired by her family’s strong work ethic and close bonds, she cultivated a unique style defined by light, color, and perceptive femininity.
The architecture of Maje stores offers a personal and unique space, almost like a second home, where the ready- to wear and women’s accessories collections, bold and offbeat, would be able to express Themselves.
«We are incredibly excited to introduce Maje to the vibrant and diverse Indian market,» said Judith Milgrom, Founder of Maje. «India’s rich cultural heritage, coupled with its dynamic blend of tradition and modernity, is truly inspiring. This store represents our opportunity to connect with the Indian audience, where fashion is not just a style statement but a way to express individuality. We look forward to celebrating the spirit of India and offering women here the Maje experience.»
To mark the grand opening, the Maje flagship store will feature an exclusive selection of the brand’s most beloved pieces. Among them is Maje’s Spring-Summer 2025 collection, Glam Office – From Paris to Milan. Inspired by the effortless chic of fashion capitals,this collection reinvents the
modern woman’s wardrobe with a touch of Italian elegance: structured tailoring, fluid dresses, and sophisticated silhouettes designed for a seamless transition from office to evening.
ZELIO E Mobility Partners with ECOFY to Enable Eco-Conscious Financing for Electric Vehicle Customers
Haryana, 31 January 2025: ZELIO E Mobility, a leading player in India’s electric two-wheeler market, has announced a strategic partnership with Ecofy, India’s first green-focused Non-Banking Financial Company (NBFC). This tie-up aims to make electric vehicles (EVs) more accessible and affordable for customers across the country, enabling them to purchase ZELIO’s popular models, including the X-Men, Gracy, Eeva, and Mystery. The partnership comes shortly after ZELIO’s association with LoanTap, a leading online personal loan platform, further enhancing their financing options for customers.
The Ecofy financing scheme offers a host of benefits for ZELIO E Mobility’s dealers, providing them with tools to boost sales and engage with customers effectively. Customers can enjoy low-interest rates, a quick approval process, and customizable EMI options, making EV purchases more accessible. The entirely digital and paperless financing process allows for a smooth, hassle-free loan application, setting it apart from traditional methods. Additionally, the accessibility of the Loan & EMI Monitoring App ensures customers stay informed and in control of their repayment schedules.
Mr. Kunal Arya, Co-Founder and Managing Director of ZELIO E Mobility Ltd., stated, “As the demand for electric two-wheelers rises, many customers are seeking affordable financing options to manage the upfront cost of these vehicles. Our partnership with Ecofy directly addresses this need by offering flexible and competitive financing plans, making electric two-wheelers more accessible. This collaboration reinforces our commitment to promoting sustainable mobility and providing customers with a seamless path to adopting eco-friendly transportation solutions.”
ZELIO E Mobility is committed to ensuring that its dealers have the resources they need to successfully promote and explain ECOFY’s financing options. Dealers will undergo specialized training programs to fully understand the financing products and assist customers in navigating the application process. Digital tools such as QR codes will simplify loan access, and dedicated field support will be available to address any questions. Marketing materials, including brochures and posters, will help dealers communicate the financial and environmental benefits of eco-friendly purchases effectively.
To further incentivize customers, special promotions and limited-time offers will be available under the ECOFY financing scheme. These promotions include lower interest rates, extended loan tenures, and waived processing fees, all designed to encourage more people to make the shift to electric two-wheelers. ZELIO E Mobility also plans to monitor the success of its partnership with Ecofy through several key performance indicators, including sales metrics, customer satisfaction, and dealership performance.
Since its inception, ZELIO E Mobility has established itself as a frontrunner in the electric two-wheeler market. With a customer base of over 200,000 riders and more than 273 dealerships, ZELIO is rapidly growing its presence across India. The EV two-wheeler brand is focused on expanding its market share and reaching more customers, with plans to increase its dealership network to 400 locations by March 2025.