Publicis India Unveils HDFC MF Campaign for New Investors
April 14, 2025; Mumbai, India: Taking investor education a step further, Publicis India has conceptualised a new film for HDFC Asset Management. Titled ‘Hum Sab Investors Hain’, the film is part of HDFC Asset Management’s flagship ‘Zindagi Ke Liye SIP’ campaign.
The film targets hesitant investors by reinforcing the core values of SIPs (Systematic Investment Plans), which encourages early, long-term and consistent investment. Dedicated to being a trusted partner, the film empowers both new and existing investors to confidently begin their mutual fund journey through deeply relevant and relatable storytelling. It also nudges non-investors to realise that they are already investing in life every day, and all they need to do is extend that mindset to their financial decisions.
Building on the previous films within the ‘Zindagi Ke Liye SIP’ series, ‘Hum Sab Investors Hain’ draws parallels between financial investments and the everyday risks and choices we make in life. The story follows the journey of a baby girl, from the day her parents bring her home. As she grows up, her family invests in her future—nurturing her, guiding her, and supporting her dreams. Over time, their timely investments and consistent steps lead to significant rewards.
Speaking on the campaign, Oindrila Roy, Managing Director, Publicis India, said, “We always aim to simplify the idea of SIPs through emotional storytelling. With ‘Hum Sab Investors Hain’, we wanted to show that investing isn’t just about money; it is something we do every day through the choices we make for our loved ones and their future. This campaign strikes a balance between rational and emotional decision-making, while delivering a very simple and yet powerful message.”
Navneet Munot, MD & CEO of HDFC Asset Management Company, said, “Life’s greatest rewards often come from the consistent, thoughtful investments we make in our relationships, dreams, and aspirations. At HDFC AMC, we believe that the same principle applies to financial investments—small, disciplined contributions through SIPs can lead to significant financial security over time. Our campaign, ‘Zindagi Ke Liye SIP,’ captures this essence beautifully, inspiring people to invest in their future just as they invest in life.”
Aman Mannan, National Creative Director, Publicis India, added, “Once we landed on the insight that it takes a village to bring up a child, the film told itself. This emotional story is about every person in a child’s life who does their bit to make the child’s dreams come true. Thus, establishing that a child is an investment and every person in her/his life is an investor.”
‘Hum Sab Investors Hain’ simplifies financial concepts while reflecting on HDFC Asset Management’s continued commitment to connecting with investors in a more relatable and meaningful way.
cult UNBOUND Championship Sets a New Standard in Fitness
Bengaluru, April [14], 2025 – cult UNBOUND, in its inaugural edition, transformed KTPO, Whitefield into a vibrant hub of athleticism, determination, and celebration. Bringing together over thousands of athletes from across the country, the championship provided a platform for participants to challenge their limits while fostering a strong sense of community and mutual support.
Athletes competed across eight functional workout zones, with formats designed to include all genders, age groups, and fitness levels, creating space for everyone from first-time challengers to seasoned pros. In a single day, participants completed over 50,000 repetitions, moved more than 10,000 kilograms of fitness equipment through pushing, pulling, and lifting, and covered approximately 1,400 kilometres of running and rowing, demonstrating exceptional physical and mental endurance throughout the event.
Adding another layer to the experience, the event included the Leaders Circuit, where CXOs and senior leaders from some of India’s leading companies took on a specially curated version of the challenge. While the format was tailored in intensity, it upheld the spirit of the main competition and reflected a strong commitment to fitness, resilience, and community within India’s corporate leadership.
Speaking on the occasion, Naresh Krishnaswamy, CEO Curefit Healthcare Pvt. Ltd., said, “At cult, we’ve always believed that fitness goes beyond reps and routines. It’s a deeper journey grounded in community, resilience, and personal transformation. With cult UNBOUND, we set out to create more than a competitive platform; we aimed to spark a movement that celebrates collective progress and the power of shared effort. Witnessing thousands of individuals challenge their limits and support one another was a powerful affirmation that when we move together, we move further.”
“cult UNBOUND is a testament to the power of community and shared commitment. It’s inspiring to see how people from diverse backgrounds came together to challenge themselves, support each other, and celebrate the true spirit of fitness.” said Santhosh Kumar, CTPO, cult.
Alongside the championship, the event featured a range of community-driven experiences, including workshops, wellness activations, and group sessions that kept the energy high throughout the day. From hula hooping and capoeira to yoga, poi spinning, and dance fitness, these activities brought participants and spectators together, further strengthening the sense of connection and shared celebration that defined the spirit of cult UNBOUND. These diverse fitness activities also reinforced the cult philosophy of engaging in functional fitness for everyday enthusiasts.
Prizes and giveaways worth ₹10,00,000, including a ₹6,00,000 cash prize pool, were distributed among the top performers. Winners across categories—including Tiruvan, Imliyanger, and Rajathsomanna for Men’s Singles, and Yashaswini, Roshika, and Sugandha for Women’s Singles—were honoured with trophies, leaderboard placements, and their share of the cash prize pool. Celebrity guests and fitness influencers joined the celebrations, applauding the champions and the unwavering spirit of every participant.
cult UNBOUND is not merely a championship; it serves as a reflection of the growing strength and unity of India’s fitness community. With its thoughtfully curated blend of competition, celebration, and community engagement, the event left participants motivated and re-energised. For many, it represented a meaningful personal milestone, while for the larger fitness ecosystem, it established a new benchmark for what can be achieved through shared commitment, discipline, and purpose.
Aakash Launches Invictus Campus in Dwarka for JEE Aspirants
New Delhi (Dwarka), 14th April, 2025: Aakash Educational Services Limited (AESL), the national leader in test preparatory services, today launched the Aakash Invictus Campus at Sector 12, Dwarka, a groundbreaking and first-of-its-kind advanced facility for JEE preparation, specifically designed for the best and brightest engineering aspirants. This elite, high-intensity, personalized, AI-driven, and result-oriented initiative is tailored to support students preparing for IITs or reputed universities abroad.
The Aakash Invictus Campus offers ample space for an advanced learning experience. The campus features 13 modern classrooms designed to provide a focused and personalized JEE preparation environment. With its state-of-the-art infrastructure and spacious layout, the Aakash Invictus Campus accommodates 1,300 students in two shifts, ensuring they receive world-class education with access to the best resources for success.
Aakash Invictus brings together around 500 best JEE Faculty, offering unparalleled mentorship backed by a track record of success in guiding over one lakh students to IITs. The curriculum is cutting-edge and meticulously designed for ambitious students aiming for top IIT ranks. The program features integrated phygital learning and exclusive study resources, ensuring precision-focused, AI-enabled, and adaptive preparation for JEE Advanced.
The rigorous program includes a comprehensive revision and testing module that emphasizes targeted preparation during the final stages before the JEE (Advanced) exam. Students will benefit from specialized curriculum, doubt-clearing sessions and a meticulously crafted test series aimed at maximizing their performance. Aakash Invictus will have small batches so as to give more personalized attention to students.
Mr. Deepak Mehrotra, MD & CEO of Aakash Educational Services Limited, emphasized the program’s significance, stating, “Aakash Invictus is not just a coaching program; it is a transformational journey for students aiming to secure top IIT ranks. This Campus brings together top-notch faculty with decades of experience, cutting-edge teaching methodologies and personalized, AI and tech-driven learning. Over the years, our educators have successfully mentored millions of students to secure admissions in top IITs. The study material has been completely revamped, covering the entire curriculum and developed by some of the best experts in the industry. We firmly believe this is the best—if you can create better material, we will award you and welcome you to our team.”
He further added, “This programme, which started a few months ago has already attracted 2500+ top students. Built on three key pillars – innovative pedagogy and courseware, expert faculty and advanced AI tools – Aakash Invictus will set new benchmarks in JEE preparation. All these brand-new features are backed by the credibility, trust, and technical expertise of Aakash.”
A significant highlight of the program is its focus on innovation in study resources. Students will receive chapter-wise practice worksheets embedded with QR codes that provide detailed solutions and stepwise marking schemes, ensuring they excel in school and board exams alongside JEE preparation. Additional features include workshops for competitive Olympiads, access to an extensive archive of past JEE question papers with chapter-wise breakdowns and solutions, and the JEE Challenger resource, which offers detailed insights, practice questions and analysis to refine their strategies.
Furthermore, the program integrates phygital study materials, combining the strengths of physical and digital resources to simplify complex problems, and provides recorded video lectures by expert faculty for flexible, on-demand learning.
Admission to Aakash Invictus is highly selective, with students chosen through a specialized entrance test to ensure only the brightest and most committed minds join the program. Designed as a two-year program for 11th joining students or a three-year program for 10th joining students, Aakash Invictus will be available at 40+ cities across India- Delhi NCR, Chandigarh, Lucknow, Meerut, Prayagraj, Kanpur, Varanasi, Jaipur, Kota, Patna, Ranchi, Bokaro, Kolkata, Durgapur, Bhubaneswar, Mumbai, Pune, Nagpur, Ahmedabad, Vadodara, Indore, Bhopal, Hyderabad, Chennai, Bangalore, Dehradun and Madurai among others. A dedicated team of researchers has developed the course to align with the highest academic standards and evolving exam patterns, ensuring a transformative educational experience for its participants.
Numeros Motors Bags National IP Award for EV Innovation
Bangalore, 14 April 2025: Numeros Motors Private Limited, a new-age original equipment manufacturer specializing in indigenous electric vehicles, has been honoured with the prestigious National Intellectual Property (IP) Award 2024 for being the ‘Top Startup in Intellectual Property Filing, Grant/Registration, and Commercialization’. The esteemed recognition conferred by Hon’ble Minister Shri Piyush Goyal, Minister of Commerce and Industry highlight Numeros Motors’ unwavering commitment to innovation, sustainability, and technological advancement.
As one of India’s most forward-thinking EV start-ups, Numeros Motors has filed over 300 intellectual property (IP) rights across mobility and utility platforms, with 113 already granted. The company also holds a strong portfolio of trademarks, copyrights, and design patents, reinforcing its reputation as an innovation-driven brand. Recently, Numeros Motors has introduced its flagship EV 2 wheeler platform Diplos available in three variants- Diplos Max, Diplos Pro and Diplos I-Pro. The company has conducted India’s largest-ever pilot test of the vehicle, covering over 13.9 million kilometers—a first for any Indian OEM
Speaking on this significant achievement, Mr. Shreyas Shibulal, Founder & CEO of Numeros Motors,said:“ This award is an acknowledgement to our belief in indigenous innovation and our mission to create world-class electric mobility solutions designed for India. At Numeros Motors, we understand that a strong intellectual property foundation is the backbone of technological leadership. This honour validates our continuous efforts to push the boundaries of EV technology while making electric mobility more efficient, reliable, and accessible. We extend our heartfelt gratitude to the Ministry of Commerce and Industry, DPIIT, and CGPDTM for fostering an ecosystem that encourages start-ups like ours to thrive.”
The National Intellectual Property (IP) Awards, organized annually by the Government of India, celebrate excellence in IP creation and commercialization. These awards play a crucial role in strengthening India’s IP ecosystem, encouraging effective IP portfolio management, and promoting technological leadership across industries.
Stree Shakti by Women Leaders Conclave 2025 Inspires Change
The Women’s Leaders Conclave (WLC) 2025—a landmark three-day gathering celebrating transformative women across governance, business, literature, education, health, and the arts—was held from April 7th to 9th, 2025 at multiple venues across Srinagar, Jammu & Kashmir, including SKICC, IIM Nowgam, and Royal Springs Golf Course.
Organized by Stree Shakti – The Parallel Force and She Leads, the event was spearheaded by Rekha Mody (Founder, Stree Shakti) and Dr. Nirja Mattoo (Co-Lead), with Farzana Mumtaz serving as Co-Coordinator. The conclave was supported by eminent leaders including Dr. Farooq Abdullah, MP and President of the J&K National Conference; Sakina Masood Itoo, Cabinet Minister, Government of J&K; Dr. Jyotsna Suri, Chairperson & MD, The Lalit Suri Hospitality Group; Aruna Oswal, Chairperson, PHDCCI Committee on Women, Child Development & Entrepreneurship; Supriya Badve, CEO, Belrise Pvt Ltd; and many others.
WLC 2025 marked a milestone moment for Jammu & Kashmir becoming a powerful platform to advocate gender equity, amplify women’s voices, and shape a vision for inclusive national progress. With participation from academics, political figures, entrepreneurs, and civil society leaders from across India and beyond, the conclave resonated with the shared message: empowered women empower nations.
The opening session at Royal Springs Golf Course set a powerful tone of reflection, resilience, and forward-looking vision. Dr. Jyotsna Suri, sharing her journey as one of the foremost women in Indian hospitality, emphasized how perseverance and bold leadership can redefine industries. She applauded the Stree Shakti team for creating a platform in Kashmir that encourages women to dream bigger and support each other.
Nuzhat Gull, Sports Secretary of J&K, spoke with conviction about how Kashmiri women are breaking barriers and achieving excellence in sports, once considered off-limits. “Their stories are no less than those of national heroes,” she said, pointing to the state’s growing infrastructure and support systems for female athletes.
Eminent author Alka Sarogi, discussing her novel Gandhi and Sarla Devi, reflected on the often-overlooked contributions of women in India’s freedom struggle. “The legacy of women like Sarla Devi reminds us that India’s path to independence wasn’t walked by men alone,” she said.
“Women are empowered when they interact with and meet other empowered women,” said Rekha Mody in her opening remarks. She elaborated that these interactions aren’t just inspiring—they are transformative. “It is in the exchange of real experiences and the collective strength of women across diverse backgrounds that we find solutions, solidarity, and a renewed spirit to create lasting change,” she affirmed.
On Day 2, IIM Nowgam became a vibrant hub of exchange on topics ranging from entrepreneurship, economic empowerment, holistic health, well-being, education, sports, to gender equity. Leaders from across sectors offered diverse perspectives. Whether it was addressing the need for financial literacy among rural women or rethinking education models for young girls, the sessions were rich in insight and impact.
Rekha Mody noted during these discussions that “Kashmir has always been an epicenter of positive energy, spirituality, and silent strength. We’re not just here to speak of women’s empowerment—we’re here to send a message of peace, resilience, and inclusive progress to the world.” She further shared that several demands raised earlier by Stree Shakti and She Leads—like free transport for women and reservation reforms—have already seen movement, and the conclave will pave the way for more actionable recommendations.
The final day at SKICC Srinagar brought with it a historic promise. Dr. Farooq Abdullah, while lauding the commitment of women leaders and the vision of Stree Shakti, pledged to allocate suitable land for establishing a permanent Women’s Center in Jammu & Kashmir under the leadership of Rekha Mody and her team.
“Women must work hard to rise and make use of reservation opportunities without being controlled by men,” Dr. Abdullah stated emphatically. He stressed the importance of women owning their ambition and participating fully in leadership roles. He further declared: “I will personally ensure that Stree Shakti has the land it needs to build a center that uplifts women across health, education, and economic dimensions.”
Aruna Oswal, prominent philanthropist and chairperson at PHDCCI, urged women to shed hesitations and step into their full potential. “Let us create a viksat Bharat for every woman of the country where she acts boldly and thinks freely,” she said. Her words resonated across the room, drawing applause from women who are already rewriting what leadership looks like.
The conclave honored excellence with two prestigious awards. The Dayawati Modi Stree Shakti Award was conferred upon Farzana Mumtaz, Editor-in-Chief of Weekly News Kashmir, for her trailblazing role in media and her unflinching advocacy for women’s voices in the public domain. Her work has opened doors for women journalists and created space for nuanced, woman-centric storytelling in the region.
The Vidushi Viddyottama Award went to Prof. Kashinath Nyupane, an acclaimed Sanskrit scholar from Nepal, for his scholarly contribution to preserving and disseminating Indian classical knowledge. His work was recognized as vital to India’s intellectual and cultural legacy.
India’s first all-women mission rock band, Meri Zindagi, brought the conclave to life with an electrifying performance that celebrated courage, resistance, and joy true to the spirit of the three-day event.
The Stree Shakti Women Leaders Conclave 2025 didn’t just conclude but it sparked a movement. It bridged geographies, united minds, and amplified the voices of women who are shaping the future of India from the grassroots to the top. As the echoes of dialogue and song faded into the hills of Kashmir, what remained was a promise that this was only the beginning.
DHL GoHelp Trains Disaster Response Teams in Bangalore
New Delhi, 14th April 2025 – DHL Group has conducted its second GoHelp Disaster Response Team (DRT) training in Bangalore, India, strengthening resilience and preparedness against disasters in the South Asia region.
This is the second DRT training in India, with the first training conducted back in 2013. The 2-day training was held from April 5-6, 2025, at a DHL facility in Bangalore. More than 30 employees from Blue Dart, DHL Express, DHL Global Forwarding, and DHL Supply Chain attended the training. The National Disaster Response Force (NDRF), a specialized force in India formed to respond to natural and man-made disasters, attended the training as an observer.
The 2-day training consisted of two sessions: a theoretical session on safety and stakeholder management, and a practical session. During the theoretical session, participants learned how to work with NGOs, the military, government organizations, and the media. For the practical session, it included a disaster simulation, where participants were coached on relief cargo management during a crisis, warehousing and forklift driving.
“DHL has always provided support when needed in India, such as our deployment in 2018 for the flood in Kerala, and again in 2022 for the flood in Assam. Therefore, it is timely for us to return to India and train a new batch of volunteers. Our employees have existing logistics expertise, but the situation during a deployment can be different from what they do day-to-day. The DRT training is crucial in providing them with the necessary knowledge to prepare for such situations.
Since our last training in 2013, the focus has shifted from reactive disaster response to proactive preparedness. We now train them beyond airport logistics to include warehousing so that they manage relief cargo effectively and provide critical aid across multiple touchpoints during emergencies,” said Carl Schelfhaut, Head of the GoHelp program, Asia Pacific, DHL Group.
According to UNICEF, India is one of the most disaster-prone countries with 27 of its 29 states and seven union territories exposed to recurrent natural hazards such as cyclones, earthquakes, landslides, floods and droughts. With climate change, the Indian subcontinent is likely to experience an increasing number of extreme weather events in the future.
The Indian Ocean earthquake and tsunami, the deadliest tsunami in recorded history, devastated communities along the surrounding coasts of the Indian Ocean in December 2004, killing an estimated 228,000 people in 14 countries, including Sri Lanka.
“At DHL, our purpose is Connecting People, Improving Lives, and the GoHelp program is one that is very close to our heart. Our employees go through these trainings to ensure that they can make active change in the communities they are in. More than 30 employees who went through the DRT training will enhance our preparedness should a disaster strike, and we need to lend a helping hand.” – R.S. Subramanian, Senior Vice President, South Asia, DHL Express.
“Our employees commitment to the GoHelp program is truly inspiring, and they play a vital role in disaster preparedness and response efforts. These training initiatives ensure that DHL is always ready to act whenever the communities need us most. Our GoHelp program and the humanitarian efforts under this initiative have a significant impact, and their importance will only continue to grow..” – Balfour Manuel, Managing Director, Blue Dart.
“Our employees participation in such training is crucial, as we prepare ourselves to responding effectively in emergencies and disasters. The GoHelp program is vital in our commitment to provide exceptional support during crises. Their skills in managing relief cargo across multiple touchpoints will be much needed as natural disasters occur more often these days.” – Edwin Pinto, Managing Director, India, DHL Global Forwarding.
“Natural disasters & shocks are getting more frequent and severe but logistics bottlenecks for relief aid don’t have to be. It’s been over 20 years now since our Disaster Response Team (DRT) was setup and has been collaboratively working with United Nations to support affected countries globally. Our employees undergo these training, so that they can reduce the negative impact of a natural disaster and helping communities recover faster.” – Vikas Anand, Managing Director, India, DHL Supply Chain.
Since 2005, DHL Group has volunteered its logistics expertise and global network in partnership with the United Nations to help provide global relief efforts in disaster areas via their GoHelp program. In times of disaster, the DRTs are deployed to landside or airside facilities in need of assistance when called upon by the United Nations Office for the Coordination of Humanitarian Affairs, to better manage incoming relief goods.
Mapic India Shopping Centre Summit 2025 Overview
New Delhi, April 14, 2025: As India’s retail market is expected to reach USD 2 trillion by 2035 (Source: Kearney Global Retail Development Index), Mapic India Shopping Centre Summit – Maha Kumbh of Retail will unite the leaders in retail, real estate, and technology on April 15, 2025, at the JW Marriott Hotel, Aerocity, New Delhi. The event will encapsulate the theme “Next-Gen Retail: Navigating Disruption, Seizing Opportunities,” leveraging the advantage of an exclusive value proposition, intertwining human experience, advanced technology, and customer confidence to garner interest in today’s fast-moving world of immediate satisfaction. A friendly T20 cricket match between India’s top Retailers and Developers will kick off the event on April 16th.
With a booming consumption economy, the problem is not demand but differentiation in the midst of a deluge of new brands, malls and store formats that are fast fragmenting the marketplace. The pie needs to focus on the most recent strategies for innovation, digital transformation and sustainable growth, with insightful inputs to steer through the fast-changing Indian retail environment. With the shopping habits shifting rapidly, technology and ease of use are now the prime drivers. AI and new-age technologies are revolutionizing experiences, while the “real Bharat”—Tier 2 and Tier 3 cities—proves to be a goldmine of opportunity, where there lies massive, untapped potential for growth.
Key Speakers who will be sharing their insights in the event include Pushpa Bector, Senior Executive Director and Business Head, DLF Retail; Bijit Nair, Senior Director – Direct to Consumer (DTC), Adidas; Arjun Singh Gehlot, Director, Ambience Group; Shibu Philips, Director, Shopping Malls LULU Group; Pramod Arora, CEO, PVR INOX Limited; Harsh Bansal, Co-Founder, Unity Group and Vegas Mall; Dr Ananta Singh Raghuvanshi, Founder & Chairperson, NAREDCO Mahi (Under the aegis of Ministry of Housing and Urban affairs); Samim Sekh, Deputy Chief Architect, Delhi Metro Rail Corporation (DMRC); Abbas Jabalpurwala, CEO, Timezone India; Abhishek Bansal, Executive Director, Pacific Malls and more.
As the retail industry is being transformed at a breakneck pace by new technologies, changing consumer tastes, and sustainability needs, Mapic India Shopping Centre Event will seek to address the urgent forces remaking the industry’s future. This year’s agenda will delve into the redefinition of retail environments, with a focus on blended environments that enrich customer experiences through next-gen malls, omnichannel retailing models, and customer engagement enabled by AI. Particular focus will be placed on the increasing importance of sustainability in retail real estate, with debate on how green building techniques, energy efficiency, and sustainable development are becoming the focal point of the industry’s transformation.
Mr. Umang Gupta, RX India Country General Manager, stated, “With the fast-changing dynamics of Indian Retail & Real estate sectors, the only way to flourish and capture the mind of the Indian consumer is to grasp the ‘New Retail Code’ .
Mapic India Shopping Centre Event 2025 is the industry’s forum to address key opportunities, trends and transformations offering solutions to exponentially grow your business investments. With increased international participation from prominent global retail and technology brands, this year’s event is focused on Indian startups and D2C innovators. ‘Differentiation’ in a highly competitive market like India is the only survival code.
Mapic India Shopping Centre Event 2025 continues to be the flagship forum and the ‘Mahakumbh’ or melting pot of Retail industry players, with the opportunity to build networks, forge business ideas & innovations that will shape the future of retail and build global retail brands coming from India.”
Speaking about the event, Ashna Gemini Sharan, Portfolio Director, RX India said “In the ever-evolving landscape of retail, characterized by the rise of e-commerce, shifting consumer behaviours and technological advancements, there exists an unprecedented opportunity for retailers in the coming decade. Anyone looking to tap into India’s immense retail potential and contribute to a future driven by innovation, resilience, and sustainable growth should consider attending this event. The Mapic India Shopping Centre Summit and Awards will serve as a platform for participants to explore the critical strategies and innovative approaches required to unlock this immense potential and thrive in the dynamic retail environment of the future.”
Beating Cancer with Precision: A New Era in Care
By-Dr Nikhil Suresh Ghadyalpatil,Director – Medical Oncology
In today’s world, cancer is no longer treated with a one-size-fits-all approach. With medical science advancing rapidly, cancer treatment has become more focused, less harmful, and far more effective—thanks to a new approach called Precision Oncology.
At the forefront of this transformation is Apollo Cancer Centre, Hyderabad, where each cancer patient receives a treatment plan tailored to the exact nature of their disease.
“Not all cancers behave the same, even if they’re of the same type,” says Dr. Nikhil Suresh Ghadyalpatil, Director and Consultant Medical Oncologist at Apollo Cancer Centre. “Through advanced testing, we can now understand the specific genetic makeup of a tumour, allowing us to choose the treatment that works best for that individual.”
Why Precision Matters in Cancer Treatment
Cancer is complex. Two people with the same diagnosis may respond very differently to the same treatment. Precision Oncology uses genomic testing and biomarkers to identify what’s driving a patient’s tumour — and targets it directly.
This approach improves treatment outcomes and reduces side effects, making life easier for the patient during and after therapy.
World-Class Team, Personalised Care
A key pillar of Apollo Cancer Centre’s success is its Multidisciplinary Tumour Board. This group includes not just oncologists, radiologists, and pathologists — but also organ-specific cancer experts, such as uro-oncologists, gynae-oncologists, breast cancer specialists, bone tumour surgeons, GI cancer experts, and head & neck cancer surgeons.
Together, they review each patient’s case and design a customised treatment plan, ensuring no detail is overlooked.
Advanced Treatments Available at Apollo Cancer Centre
Apollo Cancer Centre offers some of the most cutting-edge technologies and therapies, including:
• Immunotherapy and CAR T-cell therapy
• Antibody-drug conjugates and PRRT
• Robotic surgeries for better precision and recovery
• Organ-preserving surgeries, such as breast conservation, limb salvage, and sphincter-sparing techniques
These options not only increase survival rates but also help patients return to normal life faster and with fewer long-term side effects.
Leading the Way in Telangana and Andhra Pradesh With a strong focus on personalised care, world-class infrastructure, and the expertise of Dr. Nikhil Ghadyalpatil, Apollo Cancer Centre, Hyderabad is leading the way in making cancer treatment more precise, effective, and compassionate.
The future of cancer treatment is already here—and it’s saving lives every day.
New Initiative Uses Behavioural Science in Public Transport
Bengaluru, April 14, 2025: The Bengaluru Metro Rail Corporation Limited (BMRCL), Bengaluru Metropolitan Transport Corporation (BMTC), and the Electronics City Industries Association (ELCIA), in collaboration with Toyota Mobility Foundation (TMF) and WRI India today launched the “STAMP: Nudging Commuter Behaviour” — a pioneering initiative that leverages behavioural science and technology to encourage commuters to shift from personal vehicles to public transport.
PROJECT BACKGROUND
With the Namma Metro Yellow Line set to launch later in 2025, Electronic City — one of Bengaluru’s largest employment hubs — will be better connected to the city. This expansion will bring over one lakh jobs closer to the metro network, offering a faster and more sustainable alternative to private transport. Recently introduced BMTC feeder buses, launched in collaboration with ELCIA and the Electronics City Industrial Township Authority (ELCITA), are providing first- and last-mile connectivity in the area.
The Station Access and Mobility Program (STAMP), led by TMF and WRI India, has been working to bridge the connectivity gap to taking public transport in Indian cities, by combining research with innovative pilots, from electric autorickshaws to a carpooling app. Launched in Bengaluru in 2017, STAMP has since expanded to six cities: Hyderabad, Kochi, Mumbai, Pune, Nagpur, and Delhi, enabling over 50,000 last-mile metro trips and saving 240,000 passenger minutes. Using a four-step model, it identifies gaps and customizes solutions based on each city’s metro system.
A 2023 working paper by Toyota Mobility Foundation and WRI India titled, “Improving metro access in India: Evidence from three cities” shows that commuters tend to avoid the metro due to last-mile costs and wait times. They also show that high-income commuters (earning over ₹60,000/month) rarely use metro services, preferring personal vehicles due to expensive last-mile options. Compared to cities like Nagpur and Delhi, Bengaluru commuters face higher last-mile costs, making metro accessibility a challenge. Behavioural science is emerging as a critical tool in urban mobility, enabling data-driven interventions that shift commuter habits and make public transport the preferred choice.
STAMP: Nudging Commuter Behaviour imbibes the learnings and successes of previous STAMP editions in Bengaluru, Hyderabad, Kochi, and Mumbai, by focusing on a distinct segment of commuters: high-income individuals who are choice users of public transport. Previous versions of STAMP have revealed that the cost of last-mile connectivity for affluent commuters is higher in Bengaluru compared to cities like Nagpur and Delhi.
PROJECT OBJECTIVE
This program aims to address the barriers of last-mile accessibility and higher costs of travel by combining behavioral science principles with technology-driven solutions, to ensure a more efficient and sustainable urban transport system for all. The project strives to lower emissions, reduce congestion and increase the shift to sustainable transport for the commuters.
STAMP INNOVATION CHALLENGE
As part of this initiative, the Station Access and Mobility Program (STAMP) launched an innovation challenge, inviting startups, technology firms, and industry partners to develop scalable mobility solutions that encourage metro usage in Electronic City. Innovators from around the world are welcome to apply; however, they must collaborate with an Indian partner.
The overall theme of STAMP’s innovation challenge is to leverage behavioural science to enhance public transport for commuters in Electronic City.
The potential solutions should incorporate:
- Gamification: Incentives for eco-friendly transport choices
- Real-time Nudges: Prompts during peak transit times to encourage shared mobility and reduce congestion.
- Inclusive Access: Behaviour-driven solutions enhancing last-mile access, affordability, safety, and convenience for diverse commuter needs.
Challenge period: April – June 2025
Selected teams will receive funding from a total implementation grant of USD 100,000 to further develop and pilot their solutions. The Challenge will also include a bootcamp with Ashoka University’s Centre for Social and Behaviour Change, offering behavioural science insights.
Finalists will receive support in the following three areas:
- Enterprise: Business development and strategy, pilot design, government engagement tools and other technical support.
- Exposure: Access to a wide network of domain experts, government and local authority representatives for feedback and advice.
- Financial support: Shortlisted enterprises will be awarded with prize money for further development and piloting the innovation technology idea, product or services.
Clearing the Mental Clutter for Creative Minds
Gurugram, 14th April 2025: In an inspiring case that highlights the growing impact of thought pollution on young professionals, Manasthali, a trusted name in mental health and emotional wellness, recently supported a 25-year-old advertising executive in his journey to overcome anxiety and mental fatigue caused by the constant overload of negativity from news cycles, social media, and high-pressure work environments. With the right therapeutic intervention and personalized care, Manasthali, a leading mental health and wellness platform, helped him break free from the grip of toxic thinking patterns and regain clarity, focus, and emotional balance.
The patient Rahul (name changed) had been managing anxiety successfully after an initial round of therapy and lifestyle changes. For nearly a year, he remained stable and productive. However, a few months ago, his anxiety resurfaced, prompting him to seek help again at the Manasthali. Upon evaluation, mental health expert discovered that Rahul had been increasingly overwhelmed by the toxic information around him—endless doom-scrolling on social media, disturbing news reports, and constant comparisons on professional networking sites. Combined with interactions with a few pessimistic colleagues, his mental environment had become severely polluted.
To help Rahul regain control over his mental well-being, Manasthali implemented a structured and compassionate three-pronged approach. Central to the process was Cognitive Behavioural Therapy (CBT), through which Rahul was guided to recognize and challenge his negative thought patterns. By identifying irrational fears and self-critical beliefs, he gradually learned to replace them with healthier, more constructive ways of thinking—empowering him to respond more calmly and rationally to everyday stressors.
Alongside CBT, Rahul was introduced to a Digital Hygiene and Mindfulness routine that focused on reducing his exposure to the constant stream of negativity from social media and news platforms. He followed a personalized digital detox plan and adopted mindfulness meditation and breathing techniques to manage daily anxiety. To reinforce a positive outlook, he also maintained a gratitude journal, recording moments of appreciation and personal growth.
“Just like polluted air can clog our lungs, this mental overload had begun to cloud Rahul’s thoughts—leading to self-doubt, chronic worry, and sleepless nights. His anxiety symptoms—racing thoughts, restlessness, and shortness of breath—had returned, affecting both his personal life and work performance. This combination of gratitude and cognitive restructuring helped rewire his mind, allowed him to focus on progress, resilience, and self-compassion even during challenging times,” said Dr Jyoti Kapoor, Founder-Director and senior psychiatrist, Manasthali Wellness.
Within eight weeks, Rahul reported significant improvement. He felt lighter, calmer, and more focused. With continued therapy and support from Manasthali, Rahul not only managed his anxiety but also became more self-aware and emotionally resilient. He now consciously filters his mental intake, just as one would protect themselves from environmental pollution.