Myntra Beauty Teams Up with Maybelline New York for Valentine’s Day Campaign

Bengaluru, 14 February 2025: Valentine’s Day is a time for love, and every year, Myntra helps millions find the perfect gifts to express their emotions. This year, Myntra Beauty, one of India’s leading online beauty destinations, celebrates love with an innovative campaign in collaboration with Maybelline New York, the #1 makeup brand in the world. The “Sealed with a Kiss’’ campaign adds a unique twist to online shopping to show customer appreciation. Customers in Bengaluru can also shop their favorite Maybelline products from Myntra and get them delivered starting 30 minutes via M-Now delivery.

The campaign introduces a series of films that brings to life the super cute Maybelline Superstay Teddy Tint mascot. The adorable Maybelline Teddy is seen sealing select Myntra parcels with stickers that say ‘Sealed with Love’, ‘Sealed with a Hug’ and ‘Sealed with a Kiss’. Each sticker features a playful version of the beloved Teddy, adding a dash of fun to every ‘special’ delivery, almost making each package look like a cute gift!

What adds another exciting layer to the campaign is the addition of QR codes embedded within these stickers. When customers scan the QR codes, they will unlock special ‘Teddy Treats’, a series of curated offers and delightful gifts with purchases during the entire week leading up to Valentine’s Day. This charming fusion of digital and physical interaction elevates the entire shopping experience and makes consumers feel special and builds curiosity with each Myntra parcel they receive. Additionally, this campaign will drive excitement for both Maybelline as well as Myntra in a key consumption period like Valentine’s week.

Manasthali shares crucial tips for students and parents to beat exam pressure

New Delhi, 14th February 2025: As the board exams are around the corner, students and their parents are feeling anxious. Manasthali, a prominent mental health and wellness organization, has come to their rescue and shared a set of tips to help students and their parents to reduce exam woes and enhance overall well-being during the crucial period.

It has been seen that exam-related stress can sometimes have a negative impact on students and their families. Recognizing this, Manasthali has taken the proactive step of providing essential insights and tactics that would help manage stress and achieve a balanced approach to exam preparation.

Key Tips for Students:
A- Effective Time Management: Mansthali emphasizes the importance of creating a realistic study schedule that includes breaks for relaxation and rejuvenation. This helps students avoid burnout and maintain focus.
B- Healthy Lifestyle Choices: The organization encourages students to prioritize their well-being by adopting a healthy lifestyle. Regular exercise, proper nutrition, and sufficient sleep play crucial roles in maintaining mental and physical health.
C- Mindfulness and Relaxation Techniques: Manasthali advocates for the incorporation of mindfulness practices, such as meditation and deep breathing exercises, to help students stay calm and centered during stressful moments.
D- Take Support: Students are reminded of the importance of seeking support from teachers, peers, and family members when needed. Open communication can help alleviate feelings of isolation and provide valuable insights.

Guidance for Parents:
A- Create a supportive environment: Manasthali encourages parents to create a supportive and nurturing environment at home. Encouragement and positive reinforcement can boost a student’s confidence and motivation.
B- Manage Expectations: It is crucial for parents to set realistic expectations and avoid putting undue pressure on their children. Recognizing and celebrating small victories can contribute to a positive mindset.
C- Encourage Breaks: Parents are advised to encourage their children to take breaks and engage in activities they enjoy. Short breaks can help refresh the mind and contribute to better concentration.
D- Professional Guidance: Manasthali recommends parents seek professional guidance if they notice signs of excessive stress or anxiety in their children. Educational and mental health professionals can offer valuable support.

“As a doctor, I’ve seen firsthand the toll exam stress can take on both students and their parents. Remember, exams are just one measure of success in life, not the sole determinant of your worth. To students: prioritize your well-being, manage your time effectively, and focus on learning rather than just memorizing. And to parents: support your children, encourage open communication, and remind them that their value extends far beyond their exam scores. Together, let’s foster resilience and a healthy perspective on academic challenges,” said Dr. Jyoti Kapoor, Founder and Director, Manasthali Wellness.

By providing these practical tips, Manasthali aims to contribute to a healthier and more balanced approach to exam preparation, fostering a positive learning environment for students and their families.

Kashmiri Culinary Extravaganza: Wazwan E Kashmir Returns to Radisson Blu Guwahati

Guwahati; February 14, 2025: Following its immense success last year, Radisson Blu Guwahati’s signature restaurant, Café B You, is delighted to bring back the much-loved ‘Wazwan E Kashmir’ from February 15 to February 24, 2025. The festival celebrates the rich and sophisticated culinary heritage of the Kashmir Valley, offering an unparalleled dining experience for food lovers in Guwahati.

“The overwhelming response to the Kashmir Food Promotion last year inspired us to bring it back, bigger and better. Kashmiri cuisine is a true celebration of culture and taste, and we are thrilled to offer our patrons another chance to savour its magic,” said Ankur Mehrotra, General Manager, Radisson Blu Guwahati.

Renowned Chef Shabir from Pahalgam returns with a specially curated buffet menu, featuring iconic dishes like the hearty Harissa, crispy lotus fritters, and the fragrant Kahwa tea. This festival promises to transport guests to the picturesque Kashmir Valley, showcasing flavours that are both authentic and unforgettable.

Speaking regarding the menu for this year’s offerings, Chef Shabir said, “It is an honour to return to Radisson Blu Guwahati, and bring the rich culinary traditions of Kashmir to the people of Northeast India once again. Last year’s overwhelming response to the festival inspired me to push boundaries this time by introducing an even wider range of authentic Kashmiri dishes and specialties. Along with favourites like Mutton Rista, Gustaba, Tabak Maaz, Waza Kokur, Lahabi Kebab, Nadru Yakhni, and the aromatic Kahwa, I have curated new additions to offer a more immersive experience of Kashmiri gastronomy. I hope to create another unforgettable dining journey for our guests this year.”

Guests will be welcomed with a warm cup of Kashmiri Kahwa, setting the stage for an immersive dining journey. With vibrant Kashmiri-themed décor, selfie booths for capturing memories, and staff in ethnic Kashmiri attire, Café B You promises an experience that is both culturally rich and visually stunning.

Event Details:

  • Date: February 15 – February 24, 2025
  • Time: 7:00 pm to 11:30 pm (Dinner)
  • Venue: Café B You, Radisson Blu Guwahati

Relive the flavors of the Kashmir Valley and create cherished memories at Café B You, Radisson Blu Guwahati, as the celebrated ‘Wazwan E Kashmir’ makes a grand return.

Aditya Krishnatray Wins Hearts with SajnaVe This Valentine’s

Delhi, February 14, 2025Aditya Krishnatray, the rising star, is back with another heart-pleasing romantic track, the #SajnaVe, co-starring Simran Ghadai. Produced by Paperstone Productions and directed by Gurdev Aneja, this beautiful piece is presented by Vine Arora and sung by The Deep Gagan. The song, released on February 5, is already more than 1 lakh hits on Paperstone Productions’ official YouTube channel-an ideal beginning for Valentine’s Week.

Marking his second collaboration with Simran Ghadai and Paperstone Productions, Aditya continues to impress with his effortless charm and compelling screen presence. His debut music video, ‘Tu Hi Meri Rabb Hai’, released in July 2024, garnered over 43K views, establishing him as a promising face in the romantic music video space.

Aditya’s performance in #SajnaVe has been widely appreciated, with audiences praising his natural expressions, intense chemistry with Simran, and ability to convey deep emotions with ease. His growth as an actor is evident, making this new track a must-watch for fans of romantic melodies.

Speaking about the song, Aditya shared, “Romance is an emotion that connects universally, and #SajnaVe is special because it captures that feeling beautifully. Working with Paperstone Productions again has been an amazing experience, and I’m grateful for the love and support from the audience.”

OnePlus Rolls Out ‘Red Rush Days’ Sale, a Special Event for the Indian Community

India, 14th February 2025: OnePlus, the global technology brand, today announced an exciting new initiative for the India community – the ‘Red Rush Days’ sale starting 11th February till 16th February 2025. During the sale period, India community members can enjoy exclusive discounts, exciting bank offers and lucrative EMI schemes on OnePlus community favourite products, including flagship smartphones, Nord series and IoT devices.

OnePlus’ ‘Red Rush Days’ sale is an initiative aimed at giving back to the community for their continued support and trust in OnePlus over the years. This initiative also resonates with OnePlus’ ethos of Never Settle by offering an exciting opportunity to the community to get their hands on popular OnePlus products at discounted prices for a limited time period.

Consumers can avail benefits of ‘Red Rush Days’ sale online at OnePlus.in, OnePlus Store App, OnePlus Experience Stores, Amazon.in and mainline partners such as Reliance Digital, Croma, Vijay Sales, Bajaj Electronics, and others.

Red Rush Days Sale Offers

OnePlus Flagship Series

OnePlus 13 Series

Earlier this year, OnePlus introduced the highly anticipated OnePlus 13 series devices — OnePlus 13 and OnePlus 13R. The OnePlus 13 is a flagship powerhouse with advanced AI capabilities, powered by the Qualcomm Snapdragon 8 Elite processor and a 6,000 mAh Silicon NanoStack battery — a first for OnePlus. Its 50MP triple-camera system, with features like Dual Exposure Algorithm, Clear Burst, and Action Mode, ensures stunning shots of fast-moving subjects. The experience is further enhanced by OxygenOS 15. The OnePlus 13R, on the other hand offers flagship-level performance and AI technology at a more accessible price, making it perfect for both productivity and entertainment.

  • As part of Red Rush Days sale, customers can avail instant bank discounts of INR 5,000 on the OnePlus 13 and INR 3,000 on the OnePlus 13R on select bank cards
  • Customers can also avail up to 24 months of no-cost EMI on Bajaj Finserv and other leading credit cards
  • Furthermore, customers can avail the new OnePlus 13 Series with an exchange bonus of up to INR 7,000

OnePlus 12 series

Recognised as one of the best flagship smartphones of 2024, the OnePlus 12 boasts a sleek design packed with Snapdragon® 8 Gen 3 chip, Trinity Engine, 2K 120Hz ProXDR display, 100W SUPERVOOC, 50W AIRVOOC wireless charging, and 4th Gen Hasselblad Camera for Mobile. The OnePlus 12R, part of the OnePlus 12 Series lineup, retains the top features of the OnePlus 12 while staying true to the R series’ focus on performance.

  • Customers can avail a sale-exclusive discount of INR 3,000 along with an instant bank discount of up to INR 4,000 on select bank cards
  • They can also avail up to 12 months of no-cost EMI on Bajaj Finserv and other leading credit cards

OnePlus Nord Smartphones

OnePlus Nord 4

OnePlus Nord 4 is the only metal unibody smartphone in the 5G era that also features flagship-level hardware like the Snapdragon 7+ Gen 3 processor and up to 256 GB of Storage. It also packs a 50-megapixel Sony main camera sensor and a 5500mAh battery, the largest battery ever used in a OnePlus Nord device. This battery is also equipped with 100W SUPERVOOC technology which means it can go from 1-100% in just 28 minutes.

  • Customers can enjoy an exclusive discount of up to INR 1,000 on OnePlus Nord 4 with an instant bank discount of upto INR 4,000 on select bank cards transactions
  • Customers can also avail up to 9 months of no-cost EMI on Bajaj Finserv and other leading credit cards

OnePlus Nord CE4 and CE4 Lite

The OnePlus Nord CE4 combines striking design elements with power-packed performance. It all starts with the octa-core Qualcomm Snapdragon 7 Gen 3 chipset and 8GB of RAM. The smartphone is backed by a powerful 5500mAh battery, which supports 100W SUPERVOOC charging, another first for the Nord series.

OnePlus Nord CE4 Lite delivers all-day entertainment and a smooth user experience. Introducing a revitalized aesthetic for 2024, the OnePlus Nord CE4 Lite 5G presents a distinctive design. Maintaining Nord’s hallmark sleek, robust, and bold design, the smartphone is available in two colourways – Super Silver and Mega Blue.

  • Customers can enjoy an exclusive discount of INR 1,000 on OnePlus Nord CE4 along with up to 9 months of no-cost EMI on Bajaj Finserv and other leading credit cards
  • Customers can also avail up to 3 months of no-cost EMI on leading credit cards on purchase of OnePlus Nord CE4 Lite
  • Additionally, on the OnePlus Nord CE4 and OnePlus Nord CE4 Lite, consumers can avail instant bank discounts up to INR 2,000 on select banks

IoT and Wearables

OnePlus Watch 2

OnePlus Watch 2 is a stunning flagship smartwatch that incorporates the latest version of Wear OS by Google™ (Wear OS 4). Featuring a unique Dual-Engine Architecture with flagship dual chipsets and Wear OS’s hybrid interface, market-leading battery life of up to 100 hours in full Smart Mode, and a premium build and design, the OnePlus Watch 2 represents a big step forward for the smartwatch market.

  • Customers can avail an exclusive discount of INR 2,000 on OnePlus Watch 2 during the Red Rush Days sale
  • Additionally, they can enjoy an instant bank discount of INR 1,000 and no-cost EMI option upto 12 months

OnePlus Watch 2R

OnePlus Watch 2R is designed for fitness enthusiasts. Packing similar features as the highly acclaimed OnePlus Watch 2, including up to 100-hour battery life and powered with Wear OS by Google™ (Wear OS 4). Crafted from lightweight aluminium, the Watch 2R is available in Forest Green and Gunmetal Gray variants.

  • OnePlus Watch 2R will see an exclusive discount of INR 3,000 during the Red Rush Sale with an instant bank discount of INR 1,000
  • The OnePlus Watch 2R can also be purchased with the No-cost EMI option for up to 6 months

OnePlus Pad 2 & OnePlus Pad Go

OnePlus Pad 2, the second-generation flagship is powered by the Qualcomm Snapdragon™ 8 Gen 3 platform. With stunning 3K display, six stereo speakers, and an impressive battery, making it a powerhouse of performance.The company also offers the OnePlus Pad Go which extends the OnePlus ecosystem to a wider audience while upholding a top-notch user experience in a compact form factor. With its impressive 2.4K resolution, the Pad Go ensures a visually captivating experience without straining one’s budget.

  • Customers can avail an exclusive discount of INR 2,000 on OnePlus Pad 2 and INR 3,000 on OnePlus Pad Go along with instant bank discounts of INR 3,000 and INR 2,000 respectively
  • OnePlus Pad 2 also enjoys an additional exchange bonus of INR 5,000
  • OnePlus Pad 2 can also be purchased with the No-cost EMI option for up to 9 months

OnePlus Buds Pro 3
The recently upgraded OnePlus Buds Pro 3 integrates Steady Connect, which drastically improves bluetooth audio strength, range and reliability even in challenging, high-interference environments like airports and railway stations. The OnePlus Buds Pro 3 also extends AI capabilities when paired with the OnePlus 13 series, empowering seamless connectivity and convenience for everyday face-to-face communication. In a bilingual interaction, users can hear their preferred language through their OnePlus Buds Pro 3, while their conversation partner sees the translation in their own preferred language on the user’s phone app. OnePlus Buds Pro 3 are now available in three colour options, Lunar Radiance and Midnight Opus and Sapphire Blue colours.

  • Customers can enjoy an exclusive discount along with an additional instant bank discount of INR 1000 respectively
  • No-cost EMI options are also available for up to 12 months on select bank cards

Customers can also avail attractive offers and instant bank discounts on OnePlus’ entire range of audio devices, including the OnePlus Bullets Wireless Z2, OnePlus Nord Buds 3 Pro, OnePlus Nord Buds 2r, OnePlus Bullets Wireless Z2 ANC,, OnePlus Nord Buds 3 and OnePlus Buds 3. Don’t miss out on this opportunity to elevate your audio experience while saving big.

Faasos Invites Singles to ‘DATE A WRAP’ this Valentine’s Day

Mumbai, 13th February 2025: This Valentine’s Day, Faasos, the flagship brand of Rebel Foods, the world’s leading internet restaurant company is back with its much-loved, offbeat celebration of singledom—DATE A WRAP! From tracking down lonely singles in Instagram comment sections to setting them up on a one-of-a-kind movie date with wraps, Faasos is taking fun and food to a whole new level.

Mr. Nishant Kedia, CMO, of Rebel Foods and the driving force behind the campaign, says, “At Faasos, we believe being single is something to celebrate, and what better way to do it than with mouthwatering food? A wrap won’t ghost you, break your heart, or leave you hanging—it’s the most loyal Valentine you’ll ever have! We’re also thrilled to partner with Cinepolis to bring this celebration to the big screen, making it a truly unforgettable experience for our customers.”

In collaboration with Cinepolis, Faasos will host an exclusive “Date A Wrap” movie night across three major cities—Mumbai, NCR, and Bengaluru—screening the romcom Loveyapa, a film that perfectly captures the rollercoaster ride of love.

HOW IT WORKS:

  • The Great Instagram Singles Hunt – Faasos’ team will scout for lonely souls crying in comment sections, slide into their DMs with flirty texts, and set them up for the ultimate wrap-date.
  • The Cinepolis Experience – Lucky singles will get exclusive movie tickets for a special screening of Loveyapa, where their seat partners will be none other than Faasos wraps and a surprise Valentine’s Day hamper.
  • The Social Experiment – Their reactions will be recorded as they experience this unique date, with fun interactions and candid moments shared on social media.
  • Long-Distance Wrap Love – For those who can’t attend, Faasos will send special V-Day hampers featuring the exclusive Date-A-Wrap collection, available on Eatsure, Swiggy, and Zomato.

So, if you haven’t found the perfect Valentine yet, Faasos has got your back—and your bite! Get ready to ditch the heartbreak and date a wrap this Valentine’s Day.

Minute Maid Pulpy Orange Launches ‘Shake It Up’ with Shraddha Kapoor & Nani

Minute Maid Pulpy Orange

New Delhi, 13 February 2025: Minute Maid, Coca-Cola’s fruit beverage brand, has unveiled its latest campaign, “Shake it Up with Minute Maid Pulpy Orange” curated to resonate with Gen Z and young adults seeking a shift in vibe during everyday dull moments. The campaign reinforces the brand’s commitment to delivering relevance in everyday consumers’ life while providing real orange juice with real pulp, making every sip more enjoyable & fun.

The campaign features a brand film that brings this idea to life with popular actors, Shraddha Kapoor and Nani. The film transports the actors on a jungle safari adventure where they encounter animals with no activity, leading to lull moments. Adding a humorous twist to the wild, the actors elevate the dullness by shaking the bottle of Minute Maid, transforming the scene into a fun sight.

Ajay Konale, Director – Marketing, Nutrition Category, Coca-Cola India and Southwest Asia, said, “Minute Maid is at the forefront of evolving consumer preferences, delivering the goodness of real fruit juice with the differentiation of added real pulp. With our latest ‘Shake It Up,’ campaign, we are encouraging youngsters to embrace everyday boring moments in today’s fast-moving digital era with a sip of Minute Maid pulpy orange juice.

Talking about her association with the brand, Shraddha Kapoor said, “I love how Minute Maid Pulpy Orange shifts the vibe from dull to fun. The campaign is all about finding fun in the unexpected, and I had a blast bringing that to life on screen.”

Actor Nani shared, “Being part of this campaign was a refreshing experience. The idea of shaking things up resonates brilliantly with the youth, and I believe Minute Maid Pulpy Orange is the perfect beverage companion for sipping on something special.”

Sukesh Nayak, Chief Creative Officer, Ogilvy India, commented, “The idea for the ‘Shake It Up’ campaign came from a key product ritual. Minute Maid Pulpy Orange is a drink that requires shaking before consumption because of its pulp. That was it. What if the world was shaken up by something that breaks the everyday monotony every single time the bottle is shaken? That’s where the creative idea came from.”

With “Shake It Up with Minute Maid Pulpy Orange”, Coca-Cola India is reaching consumers across multiple platforms through a 360-degree campaign. With an engaging YouTube film, interactive social media activations, and the “Plot Twists with Minute Maid Pulpy Orange” influencer-driven content series, the brand remains part of consumers’ daily experiences across all touchpoints, TV, digital, and social media.

Collins Aerospace & HAL Sign MRO Deal for LCA Fighter Jet

Collins Aerospace

BENGALURU (Feb. 13, 2025) – Collins Aerospace, an RTX (NYSE: RTX) business, has signed an agreement with Hindustan Aeronautics Limited (HAL) to establish a Maintenance, Repair and Overhaul (MRO) facility at the HAL Accessories complex in Lucknow. The licensing and spares agreement will enable the facility to provide repair and overhaul on electrical power generation systems for India’s indigenous warfighter – the Light Combat Aircraft (LCA).

The facility will provide repairs and overhaul services for Collins Aerospace’s Integrated Drive Generators (IDGs) and the Generator Control Units (GCUs) that power some Indian Air Force (IAF) fighter jets.

“The new MRO facility expands upon our long-standing partnership with Hindustan Aeronautics Limited. We are fully committed to in-country, long-term sustainment of India’s warfighter fleet,” said Ryan Hudson, vice president of Aftermarket, Power & Controls at Collins Aerospace.

Once operational, the MRO will support all LCA Mk 1 aircraft operational within the Indian Air Force. The facility’s capabilities can be scaled in the future to cater to similar Collins Aerospace systems on other military platforms.

“The establishment of an MRO facility will enhance self-reliance and result in reduced Turn-around Time (TAT) in repair and will also enable HAL to provide better customer support for the LCA fleet. This MRO facility is also technically capable of meeting future requirements for new platforms,” said Dr. D.K. Sunil, Chairman and Managing Director of Hindustan Aeronautics Limited.

Collins Aerospace has supported the IAF for more than 80 years and has products on various platforms like the indigenous LCA Tejas Mk 1, C17, C295, C130J, P-8I, AH-64E, CH-47F and MH-60R. With an Indian workforce of more than 7,000 employees across Pratt & Whitney and Collins Aerospace, RTX has one of the largest presence amongst aerospace and defense firms in India.

AWS Names Agilisium Among 13 Global Partners for Gen AI & Life Sciences

Agilisium

Chennai, India, 13th February 2025: Agilisium, a leading data innovation partner for the Life Sciences industry, today announced that AWS has recognized it as one of 13 global partners with both Generative AI and Life Sciences Consulting competencies. This recognition underscores the strong technological capability and deep domain expertise in transforming businesses and delivering long-term customer value.

Agilisium offers a Generative AI Advisory Program (GAAP) designed to help organizations refine their strategy and achieve measurable business impact across the value chain. Notable GenAI implementations include conducting biomarker-based smart assessments, optimizing supply chains, enhancing omnichannel and HCP engagements, and drafting research papers from clinical study reports.

“We are pleased that AWS has recognized Agilisium’s investments in and success with over two dozen GenAI solutions—including, Gene Inspector, Drug Watch, and MLR Review—that specifically target the Life Sciences industry,” said Mr Raj Babu, Founder & CEO, Agilisium. “By deploying GenAI solutions, we are empowering our clients to accelerate discoveries, enhance patient outcomes, and make decisions backed by insights. This recognition reinforces our commitment to building scalable, future-ready AI solutions that will shape the future of the Life Sciences industry.”.

Hello Kitty & SOEZI Team Up for Valentine’s Day

India, February 2024: Sanrio, the global lifestyle brand best known for Hello Kitty, and SOEZI, the leading nail solutions brand, have launched a fun campaign for Valentine’s Day. Featuring popular actress Sonakshi Sinha, the campaign emphasizes the two companies’ recent collaboration.

The campaign video showcases Sonakshi Sinha racing against time to get ready, only to discover that the new Hello Kitty collection saves the day with nails that perfectly match her outfit. It highlights how effortless it can be to look great with the hassle-free and time-saving press-on nail extension kit that features Hello Kitty’s iconic design elements, including her signature bow. With Valentine’s Day chaos in full swing, Sanrio and SOEZI come to the rescue. In just 10 minutes, you can go from “OMG” to “Hello, gorgeous!” thanks to the SOEZI Hello Kitty Valentine’s Collection.

SOEZI’s Hello Kitty collection is designed to bring a touch of Hello Kitty’s signature kawaii style to the world of nail art. This exclusive collection marks a significant milestone in Hello Kitty’s expanding presence in India and highlights the increasing excitement surrounding Sanrio and its portfolio of iconic characters.

Highlighting the unique spirit of the collaboration, Sonakshi Sinha, Actor, and Co-Founder of SOEZI shares “SOEZI’s Hello Kitty collection is a celebration of creativity, nostalgia, and individuality. By combining SOEZI’s modern, fuss-free press-on nails with Hello Kitty’s timeless charm, we’ve crafted a collection that’s as fun to flaunt as it is to share. With social media at its core, this partnership invites our community to showcase their favorite Hello Kitty-inspired nail designs, transforming self-expression into a joyful, shared experience of style.”

Adding to the excitement, Srishti Raai, Co-Founder of SOEZI “SOEZI’s Hello Kitty collaboration represents a unique fusion of modern beauty and timeless charm, bringing together two iconic brands to celebrate creativity and individuality. This partnership not only enhances SOEZI’s market presence by aligning with Hello Kitty’s global appeal but also drives engagement through social media, encouraging our community to showcase their favorite nail designs. By blending innovation with nostalgia, we’re turning self-expression into a business-driven celebration of style and connection.”