India, February 2025: Autopedia is a leader in Indonesia’s automotive sector with a state-of-the-art online car buying and selling ecosystem. Recognized for serving more than 100,000 customers annually, the company has onboarded Kapture CX to enable seamless omnichannel customer support across multiple touchpoints within a unified dashboard.

Autopedia has a vast business model. It engages with businesses ranging from car and motorcycle auctions and also helps customers with car and motorcycle prices as an aggregator. However, managing a huge volume of customer inquiries to consistently maintain a 40% market share requires robust customer support. The implementation of Kapture CX will provide omni-channel support by managing customer interactions across Facebook, Instagram, WhatsApp, email, and website forms.

Kapture CX will also enable quicker ticket resolution through an automated ticketing system for escalation and resolution, providing timely responses. With its built-in SLA tracking, the AI-powered CX automation platform will ensure that each ticket is handled within a predefined timeframe.

“Kapture CX is thrilled to partner with Autopedia,” said Gaurav Juneja, CRO of Kapture CX, “Autopedia is doing exceptional work, and we are honored to provide them with a comprehensive customer support management solution. This collaboration underscores our commitment to empowering Indonesian businesses to transform their customer experiences. We eagerly anticipate witnessing Autopedia’s continued success and expansion within the Indonesian market through our implementation.”

As part of the integration, Kapture CX will enable seamless customer management by maintaining detailed customer profiles and integrating data with external systems, ensuring a holistic view of each interaction. In addition, it will also streamline employee management by tracking agent availability, defining roles, and controlling user access for optimal resource allocation and security. Subsequently, this will act as a comprehensive solution for Autopedia to improve both customer experience and internal operations with higher efficiency.

Commenting on the decision to onboard Kapture CX, Jonathan Weiyn, Head of Digital Business of Autopedia said, “We’re excited to partner with Kapture CX to enhance our customer support capabilities. Kapture CX’s robust platform will empower us to provide exceptional service to our growing customer base in Indonesia. This partnership aligns perfectly with our commitment to delivering seamless and personalized customer experiences.

To provide Autopedia with comprehensive support, Kapture CX will also share customizable reports and dashboards with in-depth insights into ticketing and agent performance. It will also capitalize on its integration capabilities to synchronize data effortlessly with Autopedia’s internal system via APIs for a real-time performance tracking delivery.

To further enhance efficiency, Kapture CX equips agents with a knowledge base, including decision trees and SOPs, to ensure quick and effective ticket resolution.

Delhi, February 13, 2025 – Aditya Krishnatray, the rising star, is back with another heart-pleasing romantic track, the #SajnaVe, co-starring Simran Ghadai. Produced by Paperstone Productions and directed by Gurdev Aneja, this beautiful piece is presented by Vine Arora and sung by The Deep Gagan. The song, released on February 5, is already more than 1 lakh hits on Paperstone Productions’ official YouTube channel ideal beginning for Valentine’s Week.

Marking his second collaboration with Simran Ghadai and Paperstone Productions, Aditya continues to impress with his effortless charm and compelling screen presence. His debut music video, ‘Tu Hi Meri Rabb Hai’, released in July 2024, garnered over 43K views, establishing him as a promising face in the romantic music video space.

Aditya’s performance in #SajnaVe has been widely appreciated, with audiences praising his natural expressions, intense chemistry with Simran, and ability to convey deep emotions with ease. His growth as an actor is evident, making this new track a must-watch for fans of romantic melodies.

Speaking about the song, Aditya shared, “Romance is an emotion that connects universally, and #SajnaVe is special because it captures that feeling beautifully. Working with Paperstone Productions again has been an amazing experience, and I’m grateful for the love and support from the audience.”

The song is now streaming on Apple Music, Amazon Music, Gaana, JioSaavn, and Spotify, promising to be a Valentine’s favorite.

Boho Bazaar – Delhi’s Most Epic & Biggest Flea Market is back with its 6th edition with Presenting Partner Bajaj Chetak. The event will take place from the 15th – 16th of February 2025, at Gate No. 14 of JLN Stadium from 12 PM to 10 PM.

A Shoppers Paradise

Step into a world of endless charm and treasure at this one-of-a-kind flea market, where over 300 passionate vendors come together to showcase their unique, handpicked creations. The 6th edition of Boho Bazaar shall offer an unparalleled variety of products, including lifestyle essentials, exclusive fashion finds, exquisite home decor, stylish apparel, trendy accessories, pet goods, unique artisanal merchandise, and gourmet delights. Shoppers can also take advantage of exclusive discounts and exciting surprise giveaways so explore, shop, and let every aisle surprise you!

Lively Entertainment Options

This shopping extravaganza is more than just a shopping destination—it’s a wholesome entertainment experience. With special recreation and workshop zones, visitors can engage in a plethora of creative activities ranging from caricature portraits, face painting, and pottery to resin art making.

The event offers a vibrant and energetic atmosphere with 10+ talented homegrown artists and live bands setting the stage with captivating performances that’ll ensure memories last a lifetime.

Exquisite Culinary Delights

Indulge in a gastronomical journey featuring over 50 meticulously curated food stalls that cater to the most discerning palates. From flavourful street food to artisanal desserts and Modern-Indian cuisine to Asian-inspired dishes, the event is a haven for food enthusiasts.

Elevate your dining experience with Kingfisher’s refreshing Ultra Max, BOHO’s premium blended whisky, and an array of expertly crafted exotic cocktails, perfectly complementing the diverse culinary offerings.

Organiser and Co-Founder of Boho Bazaar, Digant Sharma, expressed his excitement, saying, “The 6th edition of Boho Bazaar is set to be the biggest and most vibrant shopping and entertainment festival yet. This year, we’ve gone all out to curate a diverse range of unique pop-up stalls, immersive activities, and engaging workshops to ensure an unforgettable experience for every visitor. Whether you’re a shopaholic, a foodie, or just looking for a fun day out, there’s something special waiting for everyone!”

Gurugram, 13 February 2024: Hilton Gurugram Baani City Centre is excited to announce the appointment of Shrutika Puri as the Director of Human Resources. With over 14+ years of experience in the hospitality industry and a long-standing tenure at Hilton since 2011, Shrutika brings deep expertise in talent management, employee relations, and HR strategy. In her new role, she will lead all HR initiatives at the property, focusing on improving team member satisfaction, minimising turnover, and aligning HR strategies with business objectives to ensure the continued delivery of exceptional service by a motivated and engaged team.

Throughout her career, Shrutika has held key positions within the Hilton portfolio, most recently serving as Human Resources Manager at Hilton Garden Inn New Delhi, Saket. Before this, she served as Human Resources and Training Manager at DoubleTree by Hilton Agra for over six years, where she specialised in fostering positive work environments, leading HR transformations, and implementing innovative practices. She has consistently demonstrated a proven track record in talent acquisition, employee relations, and performance management, all of which align with Hilton’s commitment to delivering extraordinary experiences for both guests and team members alike.

“We are excited to welcome Shrutika Puri to her role as Director of Human Resources,” said Harkaran Singh, General Manager, Hilton Gurugram Baani City Centre. “Having demonstrated exceptional leadership during her long tenure with the brand, her vast experience in the hospitality sector, coupled with her expertise in strategic HR initiatives, makes her the ideal candidate to lead our HR team. We are confident that her focus on engagement, development, diversity & inclusion initiatives, communities and talent management will further strengthen Hilton Gurugram Baani City Centre as an employer of choice.”

Located in the heart of Gurugram’s bustling business district, Hilton Gurugram Baani City Centre stands as a symbol of modern luxury and world-class hospitality, offering sophisticated accommodations and exceptional service to both business and leisure travellers.

“After over 14 years with Hilton properties, I am truly honoured to step into this role at Hilton Gurugram Baani City Centre,” said Shrutika Puri. “I am excited to build on Hilton’s legacy of fostering exceptional team member engagement, driving learning and development, and cultivating an inclusive, positive work environment where every individual has the opportunity to grow and succeed.”

With Shrutika’s leadership, Hilton Gurugram Baani City Centre is poised to continue its growth trajectory, further enhancing its reputation for excellence, operational success, and exceptional employee satisfaction in the competitive Delhi NCR hospitality market.

New Delhi, India, February 13th, 2025: Prowatch X, the latest entrant in the smartwatch series, undergoes an accuracy benchmarking to iterate product standards on quality and reliability. To validate the performance standards, Prowatch partnered with Techarc, a leading technology analytics firm, to conduct an independent benchmarking study measuring the accuracy level of three parameters – Fitness, Activity, and Sleep. The results confirm that Prowatch X delivers near-identical accuracy to premium smartwatches, redefining value and experience in the smartwatch segment.

Commenting on the benchmark results, Mr. Rajat Bhakri, Category Head – Accessories and Smart Devices, Lava International Limited, said, “As smartwatches evolve from style accessories to essential health and lifestyle companions, accuracy has become a critical factor influencing purchase decisions. As a consumer-first brand, we recognize that quality, accuracy, and reliability have been major concerns in the budget smartwatch category. Prowatch X is designed to bridge this gap, offering premium features, precision-driven results, and affordability. We have particularly focused on refining the software algorithms to ensure the best possible performance for tech and fitness enthusiasts.”

Key Takeaways:

Techarc’s benchmarking study, powered by InfiSights, analyzed 5000+ consumer reviews in the ₹3,000-10,000 segment.
It identified three key smartwatch adoption drivers for 2025: Fitness, Activity, and Sleep.
Prowatch X was benchmarked against Apple Watch Ultra 2 (industry benchmark) and CMF by Nothing Watch Pro 2 (segment benchmark).
The results showcased that Prowatch X closely matches the Apple Watch Ultra 2 in health tracking and navigation accuracy while outperforming CMF by Nothing Watch Pro 2 in key fitness metrics.

Techarc’s benchmarking also found that Prowatch X’s health-tracking capabilities are among the best in its category. It achieved 97% SpO₂ accuracy, closely matching the industry benchmark, while also offering VO₂ Max and Body Energy metrics, which the segment benchmark lacks. Its heart rate monitoring delivered very accurate static and dynamic heart rate measurements, aligning with industry-leading benchmarks. The smartwatch’s GPS accuracy was also found to be greater than 98%, demonstrating robust performance across fitness and activity monitoring. The sleep tracking capabilities also demonstrated near-identical accuracy to the industry benchmark, monitoring sleep stages, deep sleep, and REM cycles with precision.

Bangalore, 13th Feb 2025– Tata Elxsi, a global leader in design and technology services, and Garuda Aerospace, a pioneering UAV (Unmanned Aerial Vehicle) manufacturer, have signed a Memorandum of Understanding (MoU) at Aero India 2025, Asia’s biggest Airshow, being held from February 10th –14th. This partnership establishes a dedicated UAV design, engineering, and certification center to develop indigenous drone technologies specifically for Indian defence applications, along with agriculture, and smart cities, supporting the ‘Make in India’ initiative.

Tata Elxsi and Garuda Aerospace are showcasing prototypes, designs, and operational UAVs at Aero India 2025. In addition, a demonstration of indigenized UAV components highlights India’s advancements in autonomous UAV technologies.

Tata Elxsi will lead the design, development, testing, and certification of UAV subsystems, leveraging its expertise in avionics, miniaturization, ground control systems, secured communication, and energy optimization. Its proven capabilities in avionics certification, including compliance with DO-254 and DO-178C standards, will ensure regulatory adherence and safety. By integrating its proprietary autonomous and digital twin technologies, AI-driven solutions, and advanced propulsion and battery management systems, Tata Elxsi will enhance UAV efficiency, reduce energy consumption by 20%, cut costs by over 20%, and accelerate development cycles by up to six months.

Garuda Aerospace, as an OEM with a strong presence in defense and other sectors, will lead business acquisition and delivery. The drones developed under this initiative will cater to multiple applications such as payload management, goods delivery, precision agriculture, and ISR (Intelligence, Surveillance, and Reconnaissance) missions, addressing critical operational needs across industries.

The Indian defense forces and Border Security Force are expected to be key beneficiaries of this collaboration, gaining access to cutting-edge UAV capabilities. Additionally, this initiative will create new employment opportunities and contribute to workforce development in the aerospace sector.

Jayaraj Rajapandian, Head of Aerospace, Rail & Off-highway, Tata Elxsi, stated: “Our partnership with Garuda Aerospace marks a major milestone in India’s aerospace ambitions. By driving AI-powered UAV advancements, we are strengthening India’s defence ecosystem and reinforcing the country’s self-reliance in aerospace technologies.”

Agnishwar Jayaprakash, Founder & CEO of Garuda Aerospace, said “This strategic collaboration with Tata Elxsi reinforces our commitment to indigenous innovation. Over the next three to five years, we will focus on fully indigenised production and supply of airborne and ground systems, strengthening India’s leadership in UAV technology.”

Mumbai/Delhi, [13 Feb]: upGrad Enterprise, the corporate skilling division of one of Asia’s largest integrated skilling and forever learning majors has announced an expansion of its leadership team with key appointments of Neeraj Gera in India and Neha Prasad Mullick in North America.

The strategic move comes at a time when the continues to pursue a stronger market penetration across India, Eastern Europe, and North America.

Neeraj brings over 25 years of global experience in business and operational leadership across IT services, GCCs, and tech platform companies. With a proven track record of scaling businesses and driving transformation, he joins upGrad to lead Capability and Delivery for upGrad Enterprise. Previously, he served as Chief Operating Officer for Genpact’s BFS vertical and as President at TBO.com, where he played a key role in driving international growth and contributing to its unicorn IPO.

Neha has spent over 20 years driving transformation across various industries. She will lead customer success and go-to-market efforts in North America driving product market fit and the evolution of region and industry-specific offerings to enable workforce development for upGrad Enterprise’s customers. In her previous roles, she has spearheaded large-scale transformation programs across the Energy & Utilities, Pharmaceutical, Publishing, and Technology sectors.

• Commenting on the growing market size and opportunity to scale, Srikanth Iyengar, CEO of Upgrade Enterprise, said “Enterprise revenue from international markets has been steadily growing, driven by organic market expansion and increasing global demand. We are looking to further deepen our presence in the Indian market, and at the same time, double down on our global aspirations. We have identified key industry segments to focus on and we expect to build a meaningful presence in these chosen areas within the next 3 to 4 quarters. It’s exciting to see the world’s enthusiasm for GenAI’s potential, and its impact on efficiency, revenue growth, and customer engagement. As the AI landscape evolves, India HQ organizations and GCCs have to keep ensuring that their talent is cutting edge and gets more hands-on with its real-world capabilities. Neha and Neeraj each bring extensive global experience in scaling businesses and their expertise will be pivotal as we scale upGrad Enterprise to a new level.”

upGrad Enterprise has focussed on both the non-tech and technology-dependent segments to enable organizations with a skilled talent pool. “We have been working very closely with our clients to curate bespoke training and skilling mandates to help address their main talent issues. This has strengthened our positioning as a valued partner to them, and helped increase our wallet share within their spend,” added Iyengar.

Interestingly, in Q3 of the current fiscal, the brand recorded over 80% repeat revenue, reflecting upGrad Enterprise’s high quality of delivery and focus on delivering outcomes successfully. upGrad Enterprise continues to see strong demand from BFSI and other GCCs followed by IT / ITES and Manufacturing. As it progresses into 2025, the brand aims to double its growth across India, North America, and Eastern Europe.

• Neeraj Gera, President – Enterprise Delivery: “Education no longer ends with a college degree before landing your first job. In today’s dynamic landscape, professionals will experience multiple career pivots and must continuously upskill. I’m thrilled to join upGrad as we strive to make a meaningful impact in upskilling, with a strong focus on pedagogy and learning outcomes.”
• Neha Prasad Mullick, Vice President – Enterprise Sales: “AI has the potential to power sustained differentiation for our customers, however, this requires an empowered and enabled workforce that can capitalize on the rapidly evolving AI landscape. With our strong industry partnerships and our experience in driving AI enablement for our customers, upgrade Enterprise is very well placed to be a critical partner in enabling enterprise-wide AI adoption for our customers.”

Bengaluru 13th February 2025: The month of love is here, inviting us to celebrate connections that are deep, real, and enduring. It’s a time to honor love that transcends doubt, shifting from the uncertainty of ‘Could this be?’ to the excitement of ‘This is it.’ It’s found in the laughter that lingers, the comfortable silences, and the certainty of knowing you’ve found the one. When moments spent together evolve into plans for a lifetime, you know you’ve discovered a love that is eternal, precious, and rare.

This month, as you celebrate love in its truest and rarest form, make it memorable, and #SealItWithPlatinum – the only metal worthy of capturing its essence. Crafted from 95% pure and exceptionally rare platinum, which is found in only a select few locations worldwide, and 30 times rarer than gold – Platinum Love Bands are not just jewelry; they are the ultimate symbol of love. A love that’s one of a kind!

With their contemporary designs Platinum Love Bands celebrate modern relationship values—cherishing each other’s individuality, celebrating mutual successes, and equally sharing life’s responsibilities. Platinum’s unparalleled strength ensures it doesn’t change form or lose its natural white, mirroring the resilience and constancy of a love that is truly one of a kind. Just as platinum endures without fading, so does the love it symbolizes—unwavering and eternal.

Through distinctive textures, fluid lines, and elegant motifs – Platinum Love Bands are designed to capture stories of love beautifully. Whether you prefer a minimalist and chic style or timeless elegance, the diverse collection of Platinum Love Bands offers something that deeply resonates with all couples committed to the journey of love. Opting for Platinum Love Bands is embracing an enduring symbol of love – one that you can wear every day and cherish, and is crafted to remain beautiful throughout your shared future.

This Valentine’s Day, when love speaks, #SealItWithPlatinum, and choose from an array of Platinum Love Bands to celebrate this special occasion:

LASTING PROMISES

The moment you realize that your love is a steady rock on which you can rely on in the face of uncertainty, you know you’ve found a love that’s truly rare. These love bands, designed with repeating forms, serve as a reminder of your unshakable trust in each other. No matter how many times life alters its course, your love remains steadfast. Cast in platinum, a metal with unmatched strength that makes it so rare, these Platinum Love Bands perfectly match the strength of your love. A love so rare. A love so platinum.

HEARTS IN HARMONY

The moment you realize that you mirror each other’s dreams and beliefs, you know you’ve found a love that’s truly rare. These love bands are mirror images of each other, reflecting how you grow together, backing each other all the way. Cast in 95% pure platinum, one of the highest standards of purity in precious jewelry, platinum is truly one of a kind. Let these Platinum Love Bands be enduring symbols of your unbreakable bond. A love so rare. A love so platinum.

BLISSFUL BALANCE

The moment you realize that your unique journeys have seamlessly united to forge a harmonious haven, you know you’ve found a love that’s truly rare. These love bands embody the essence of duality. They combine brushed and glossy textures on his ring, and plain studded finishes on hers, merging into beautiful central motifs that symbolize your love. They perfectly represent your two paths that merge into one cherished space. Cast in a celestial metal that arrived on Earth through a meteorite crash billions of years ago, platinum is truly rare. Let these Platinum Love Bands serve as a testament to your unique journey together. A love so rare. A love so platinum

Chandigarh, February 13, 2025: Tata Power Renewable Energy Limited (TPREL), a subsidiary of The Tata Power Company Limited and a leading player in India’s renewable energy sector, has signed a non-binding Memorandum of Understanding (MoU) with Oil and Natural Gas Corporation Limited (ONGC), India’s premier energy company, to explore joint opportunities in the Battery Energy Storage System (BESS) and its value chain. The MoU was signed at India Energy Week 2025 in the presence of Shri Hardeep Singh Puri, Hon’ble Union Minister of Petroleum and Natural Gas (MoPNG), Mr. Arun Kumar Singh, Chairman and CEO of ONGC, Mr. Deepesh Nanda, CEO & Managing Director of TPREL, and other dignitaries.

The collaboration aims to jointly explore and identify commercial opportunities across various segments of the BESS value chain, including utility-scale systems, grid stabilization services, renewable energy integration, microgrids, hybrid energy solutions, industrial and commercial storage solutions, backup power, electric vehicle (EV) charging infrastructure, and energy trading through ancillary services.

Commenting on the MoU, Mr. Deepesh Nanda, CEO & Managing Director, TPREL, said, “This partnership with ONGC marks a significant milestone in our journey to drive India’s energy transition. Battery Energy Storage Systems will play a crucial role in strengthening grid reliability, enabling greater renewable energy integration, and supporting India’s ambitious clean energy goals. Together, we aim to develop innovative storage solutions that will pave the way for a sustainable and resilient energy future”.

Mr. Arun Kumar Singh, Chairman and CEO, of ONGC, said, “As India transitions towards a sustainable energy future, ONGC remains steadfast in its commitment to advancing clean energy initiatives. This collaboration with Tata Power Renewable Energy Limited represents a strategic step towards strengthening energy storage capabilities, which are vital for grid stability and renewable energy adoption. By leveraging our collective expertise, we aim to contribute meaningfully to India’s energy transition and long-term energy security.”

This collaboration between Tata Power Renewable Energy Limited and ONGC underscores their shared commitment to promoting sustainable energy solutions and driving India’s energy transition. By exploring joint opportunities in the battery energy storage sector, both companies aim to contribute significantly to the country’s renewable energy targets and build a robust, future-ready energy ecosystem. TPREL’s recent success in commissioning India’s largest Solar and Battery Energy Storage System (BESS) project—a 100 MW Solar PV plant with a 120 MWh Utility Scale BESS at Rajnandgaon, Chhattisgarh—demonstrates its technical expertise and leadership in pioneering large-scale Battery Energy Storage Systems. This milestone not only strengthens India’s green energy infrastructure but also sets a benchmark for future BESS projects in the country.

Social Beat, one of India’s leading digital marketing agencies, successfully executed a comprehensive digital campaign for Fortune Foods to celebrate the brand’s 25-year milestone. Titled ‘Swaad Ka Safaar,’ the campaign aimed to bring alive the values and legacy of Fortune Foods through the love of Ghar Ka Khana, engaging audiences across generations through nostalgic and relatable storytelling.

The campaign’s creative approach resulted in a series of AI-generated videos and a brand-new 25-year logo launch film, encapsulating Fortune’s journey from then to now. The use of AI-driven creative assets brought a modern touch to the brand’s legacy content, ensuring relevance for both existing and new customers.

Commenting on the campaign’s success, Vikas Chawla, Co-Founder, Social Beat, said: “Fortune Foods has been a trusted name in Indian households for 25 years, representing a rich culinary heritage. Our objective was to create a campaign that not only celebrates this milestone but also resonates with people of all ages. The success of this campaign demonstrates the power of digital storytelling in building emotional connections with consumers.”

Jignesh Shah, Head of Digital, Fortune Foods, added, “Completing 25 years is a monumental achievement for Fortune Foods, and it was important for us to celebrate this milestone with our customers who have been part of our journey. Social Beat’s innovative approach to digital storytelling through Ai generated videos helped us convey the brand’s legacy and emotional connect in a way that truly resonated with our audience. The results speak for themselves, and we look forward to more collaborations with Social Beat in the future.”

The campaign was executed in three phases: pre-launch, launch, and sustenance, with key highlights including the unveiling of Fortune’s commemorative logo and a heartwarming 25-year journey video made by Social Beat that struck an emotional chord with audiences. The campaign across key cities including Bangalore, Delhi NCR, Chennai, Hyderabad, Mumbai, Kolkata, and Pune, garnered massive digital traction with over 36 million impressions and a reach of 11.7 million users.

The campaign has set a new benchmark for digital-first brand celebrations in India. Social Beat continues to push the boundaries of creativity and innovation, delivering impactful campaigns that drive brand growth.