Mumbai, 14th February 2025: Pepperfry, India’s leading e-commerce furniture and home décor company, is stepping into the world of love with a unique and heart-warming campaign this Valentine’s Day. Studies show that Gen Z often struggles with love—overthinking, analyzing every detail, and fearing red flags. But what if love is easier than they think? With Pepperfry Love Consultants, customers can receive real-time love advice over a call or chat at 022-6116-7374, guiding them through their romantic uncertainties with humor and wisdom.

The campaign video perfectly captures the essence of modern dating anxiety. It opens with a young woman receiving a text: “I love you. No pressure.” Instead of feeling joy, panic sets in. Her mind spirals into overanalysis—What if he’s not a plant dad? What if he turns on the main light instead of a lamp? She searches for red flags where there are none. As the scene unfolds, we see the truth—he’s a walking green flag. There are no red flags; it is just a genuine connection waiting to happen. Finally, she takes a deep breath, lets go of the overthinking, and texts back: “I love you too.” Because love isn’t that complicated after all. Love is easy.

Speaking about the campaign, Archana Kumari, Lead of brand Marketing at Pepperfry, said, “This campaign was born out of countless casual conversations (and some lunch table debates) with our Gen Z teammates. While they described the endless complications of modern dating—ghosting, benching, and all the new-age heartbreaks—we kept insisting that love is actually quite simple. So, as millennials at Pepperfry, we decided to step in and help. This Valentine’s Day, our love consultants are here to guide you through the chaos. And since we know Gen Z isn’t big on calls, we’ve made it even easier—just drop us a chat. No overthinking, no mixed signals—just real talk.”

 

National, February 14, 2024: BookMyShow Foundation proudly announces the launch of BookAChange, dedicated to enriching the lives of underprivileged talent through the transformative power of music and performance arts.

Originally launched as BookASmile in 2014 by BookMyShow, India’s leading entertainment destination, the impact-led initiative has now evolved into BookAChange, with a renewed vision to democratise access to music and the performing arts, for individuals and communities from marginalized backgrounds. At the core of BookAChange lies a powerful pledge towards inspiring and nurturing future pioneers in music and performing arts. Beyond just music and performance skills, BookAChange encourages holistic development, fostering emotional, social, and intellectual growth in its beneficiaries. This approach aims to instill qualities such as responsibility, self-esteem, empathy, purpose, and resilience, creating well-rounded individuals ready to make their mark on the world.

BookAChange is excited to introduce its new music scholarship program, pledging 500 music scholarships, aimed at empowering talented individuals from underprivileged backgrounds across India.BookAChange Music Scholarships will support students and street artists pursuing education in music and the business of music at accredited institutions. This includes, but is not limited to music education in fields such as Instrumental, Vocals, Audio Production, Business of Music, and Songwriting. BookAChange will offer financial assistance to students from marginalized backgrounds. The application process to avail of  a BookAChange Music Scholarship is now open

Seamlessly integrated with the BookMyShow platform, BookAChange harnesses the collective spirit of millions of entertainment enthusiasts to drive meaningful change. With each ticket purchase, starting from donating just Re. 1/-, consumers are invited to be a part of something bigger – fueling a movement that touches lives through music. Direct contributions, beyond these micro-donations, are also welcome here.

Speaking about the launch of BookAChange, Farzana Cama Balpande, Head – of BookAChange, said, “BookAChangemarks the beginning of a new chapter where our commitment to making a difference through the arts deepens and expands. With BookAChange, we aim to amplify our impact by nurturing dreams, bridging gaps, and creating inclusive access where everyone has the chance to flourish. We want to democratize access to music and the performing arts, empower marginalized individuals and communities, and inspire the next generation of industry trailblazers. Our journey ahead is not just about the arts; it’s about inspiration, collaboration, and a relentless pursuit of a brighter world for all.”

BookAChange is set to launch a series of transformative initiatives across India, reinforcing its mission to make music education accessible to all. In Mumbai, 30 students from Dharavi are receiving specialized training in Rap and DJing, equipping them with essential skills under expert mentorship to showcase Dharavi Dreams, India’s first-ever hip-hop musical theatre. Additionally, 125 children from Mumbai’s BMC schools are currently on an intensive 10-month journey in Hindustani classical music through a specialized choir program, opening doors to advanced learning and certification.

Expanding its reach to Delhi, BookAChange supports a Music Bus, a mobile recording studio that provides over 6,000 children with hands-on experience in songwriting, recording, and music production. Further spreading the joy of music, the‘#MusicForAll’initiative brings therapeutic music sessions to senior citizen homes, and orphanages reaffirming the profound healing power of melodies across generations. Through these impactful programs, BookAChange continues to champion music as a force for empowerment, expression, and social change.

In a powerful demonstration of its impact, BookAChangerecently took 25 beneficiaries, comprising 20 students and 5 music educators, on a transformative journey to Coldplay’s Music Of The Spheres World Tour in Mumbai, marking a life-changing first for many. For the students, attending this concert was nothing short of exhilarating. Nikhil Bidlan, one of the beneficiaries, shared his excitement, stating, “I’m so excited to have attended the first concert of my life! The music, the lights, the energy – everything felt like a dream. It made me feel like anything is possible if you believe. I will never forget this day”. Arya Bhoir echoed this sentiment, adding, “When the music started, I felt so happy inside. I closed my eyes and just listened. It was the best feeling ever. Now, I want to learn more, practice more, and maybe one day, I can be on a stage like that too.”

The experience was equally impactful for the music educators. For them, it was not just about witnessing a world-class performance but also about drawing inspiration to enrich their teaching. The event provided invaluable lessons in music appreciation and the power of live performances, inspiring both students and educators alike. Pooja Waghela, a music educator, said, “Seeing my students experience live music like this was very special. It showed them how powerful music can be. It also gave me new ideas to teach them and make learning more exciting. Thank you, BookAChange, for making this possible for us.”

Additionally, the second edition of the Red Lorry Film Festival will be brought to you by BookAChange, by BookMyShow Foundation, aiming to raise funds to support emerging artists and daily wage workers in the cinema industry.

For a decade, BookASmile has been the heart of BookMyShow which spreads countless smiles, enriching the lives of underprivileged children through experiences in music, art, theatre, dance, and sports. This spirit of uplifting and empowering those from disadvantaged backgrounds has always been the essence of BookASmile. Through the transition to BookAChange, it will carry forward this legacy with a renewed focus on the transformative power of music and performing arts. BookAChange will now fuel its commitment towards music and performing arts, continuing to build on the foundation laid by BookASmile.

National, February 14, 2025; In a strategic bet on AI-driven engagement solutions, the promoters of the country’s leading snacks company Haldiram’s and JITO Incubation and Innovation Foundation (JIIF), a platform for startup funding and mentorship have invested Rs 16 crore in Almonds Ai.

Almonds Ai, a rising player in channel loyalty, rewards, and engagement solutions, aims to disrupt how brands interact with their distribution networks.

The funding round also saw participation from Venture Catalysts, Ever Grow Capital, Nine ALPS, and prominent industry leaders such as Hemant Jain (MD, KLJ Group & President, PHDCCI) and Nitin Jain (Co-founder, Of Business), further underscoring investor confidence in AI-driven business models.

Almonds Ai, through its business model, aims to redefine how brands engage with their distribution networks through cutting-edge AI technology, enhancing engagement, education, and rewards for retailers, dealers, and influencers.

The startup plans to utilize fresh capital infusion to accelerate R&D initiatives, expand the team, and enhance product offerings, ensuring the platform continues to innovate and transform the channel loyalty landscape.

“At Haldiram’s, we have always believed in investing in ideas that create real impact. Almonds Ai’s innovative approach to channel partner engagement is transforming the industry. We see immense potential in their platform as it aligns with our vision of delivering exceptional customer experiences,” said Manohar Lal Agarwal, Chairman & MD, of Haldiram.

“JITO-JIIF is committed to supporting businesses that leverage technology to bring transformative change. Almonds AI is revolutionizing channel engagement with AI-powered solutions that drive efficiency and scalability. We believe this investment will help them expand their reach and create a lasting impact across industries” Sagar Gosalia, COO, JITO Incubation and Innovation Foundation

The startup’s flagship Channelverse™ ecosystem and Green Loyalty Programs are trying to set benchmarks in AI-driven loyalty management and sustainability, enabling businesses to build deeper, data-driven relationships with their distribution networks.

With over 100 distribution-led organizations and a network of 6 million channel partners, including retailers, dealers, and professionals such as drivers, painters, and mechanics, Almonds Ai aims to position itself as a leader in the channel loyalty sector.

“This funding marks a pivotal moment for Almonds Ai as we expand our AI-driven engagement solutions. It will allow us to scale operations, enter global markets, and empower businesses with tools that foster meaningful, long-term relationships with their channel partners,” said Abhinav Jain and Apurv Modi, Co-founders, of Almonds Ai.

Industry experts believe that AI-powered platforms like Almonds Ai will play a crucial role in optimizing sales channels, improving partner engagement, and driving customer retention across sectors.

Mumbai, 14 February 2025: Tata Capital, the Associate Sponsor of the Women’s Premier League, is proud to launch its latest campaign, “Game Bolega.” This campaign celebrates the essence of cricket—where skill, determination, and performance take center stage, not perceptions. Featuring some of WPL’s finest players, Smriti Mandhana, Jemimah Rodrigues, Deepti Sharma, Harleen Deol, and Yastika Bhatia, “Game Bolega” delivers a powerful message: “Ab hum nahi, humara game bodega.” Because in the end, it is the game that speaks.

At its core, is a gripping teaser and powerful rap anthem film featuring popular Tata WPL players. This portrayal underscores that women’s cricket is defined by talent, performance, and undeniable skill.

The Tata WPL 2025 season 3 kicks off on February 14 in Vadodara, with the ‘Game Bolega’ campaign. The campaign will be live across Tata Capital’s social media platforms, featuring interactive content, behind-the-scenes moments, and engaging contests.

The tournament will begin in Vadodara, followed by Bengaluru, and Lucknow, and conclude with the playoffs and final in Mumbai.

Speaking about the campaign, Ms. Abonty Banerjee, Chief Operating Officer of digital and Marketing at Tata Capital, said, “Our continued association with WPL reflects our belief in the transformative power of sports. By challenging stereotypes and celebrating the spirit of the sport, ‘Game Bolega’ aims to inspire athletes and fans while highlighting the increasing influence of women’s cricket on the broader sporting landscape.”

Bengaluru, India – February 14, 2025: Paras Defence and Space Technologies Ltd. (“Paras Defence”), a leading player in the defence and space sector, has announced a strategic investment in a deep tech company, Logic Fruit Technologies Private Limited (“Logic Fruit”), by acquiring an approx. 8% stake in the company for a value of Rs. 10 Cr. The announcement was made at AERO India 2025, one of the world’s premier aerospace and defence exhibitions, reinforcing India’s commitment to cutting-edge indigenous technology development.

Logic Fruit is a deep-tech, research-driven company, specializing in high-performance computing, FPGA/SoC-based embedded solutions, and advanced signal processing. With a strong focus on R&D and breakthrough technology development, the company plays a crucial role in designing mission-critical systems for the aerospace, defence, telecommunications, and semiconductor industries.

Through this partnership, Paras Defence will be able to leverage Logic Fruit’s expertise in high-speed data processing, AI-driven embedded solutions, and real-time computing architectures to enhance the capabilities of its subsidiary, Paras Anti-Drone Technologies Private Limited. The collaboration aims to accelerate innovation in next-generation defence technologies and open new avenues for advanced research and commercialization of high-performance computing solutions.

Speaking at AERO India 2025, Munjal Sharad Shah, Managing Director of Paras Defence, stated: “This investment reinforces our vision of being at the forefront of India’s defence and aerospace technology landscape. Logic Fruit’s strong research orientation and deep-tech expertise make them a valuable partner in developing next-generation solutions. Together, we aim to push the boundaries of high-performance computing and defence technology, contributing to India’s technological self-reliance.”

Logic Fruit has successfully delivered over 100 high-end technology solutions, working closely with defence research organizations, aerospace innovators, and global tech leaders. Its clientele includes ISRO, DRDO, HAL, and international giants like Collins Aerospace (USA), Kandou (Switzerland), Lattice (USA), and Achronix (USA). The company’s research-led product portfolio includes single-board computers, IF and RF Recorders, scalable data acquisition systems, and AI-powered avionics displays—all critical to modern aerospace and defence applications.

Ras Al Khaimah, UAE; 14 February 2025: According to the latest statistics from Ras Al Khaimah Municipality, the emirate’s real estate market has witnessed a record-breaking surge, with total transactions soaring to AED 15.08 billion in 2024—a remarkable 118% increase from AED 6.94 billion in 2023.

This unprecedented growth underscores Ras Al Khaimah’s rising appeal among investors and homebuyers, further solidifying its position as one of the UAE’s most promising real estate markets.

The surge in transactions reflects the emirate’s continued transformation into a hub for high-end yet accessible real estate, offering a unique blend of luxury, affordability, and long-term investment potential.

With its prime waterfront developments, strategic infrastructure projects, and expanding entertainment offerings—including the much-anticipated Wynn Al Marjan Island—Ras Al Khaimah is attracting both global and regional investors seeking high-yield opportunities.

Commenting on the remarkable market performance, Andrei Charapenak, CEO of Major Developers said: “The extraordinary growth in real estate transactions in Ras Al Khaimah is a testament to the emirate’s evolution into a top-tier investment destination. As an early believer in Ras Al Khaimah’s potential, Major Developers continues to shape its future by delivering premium waterfront projects that align with the emirate’s vision for sustainable and high-value real estate. In 2024 we have witnessed a surge in demand confirming that investors and homebuyers alike recognize the unique opportunities this market offers, and we remain committed to delivering world-class developments that maximize long-term returns.”

Beyond real estate, Ras Al Khaimah continues to evolve as a major lifestyle and tourism destination. The emirate’s expanding hospitality sector, bolstered by upcoming world-class resorts, enhanced air connectivity, and sustainable urban planning, has amplified its appeal to global visitors and residents alike.

Projects such as Al Marjan Island—home to some of the most sought-after waterfront residences in the UAE— are seeing heightened demand, with investors eyeing strong rental returns ahead of the Wynn Resort’s grand opening.

Major Developers, at the forefront of this transformation, is actively contributing to the emirate’s growth by introducing innovative residential and mixed-use projects that cater to both end-users and investors.

With its exceptional quality of life, investor-friendly regulations, and high rental yields, Ras Al Khaimah has cemented itself as one of the UAE’s most dynamic real estate markets.

As demand continues to rise, real estate developers across the emirate are dedicated to creating landmark developments that redefine modern waterfront living and investment potential.