Mumbai, 4 March 2025: Birla Institute of Management Technology (BIMTECH), one of India’s leading business schools, successfully concluded VIHAAN’25, its annual management, cultural, and literary festival. Over two days, the BIMTECH campus was abuzz with enthusiasm as students from across the country competed in 23 diverse competitions, showcasing talent, strategic thinking, and creativity. Participants from prestigious institutions such as IIT Delhi, IIT Roorkee, TAPMI, FORE School of Management, IIM Kashipur, IIM Jammu, and Delhi University made it a truly national-level fest.

At BIMTECH campus, VIHAAN’25 commenced with a grand inauguration, featuring the Lighting of the Lamp led by Dr. Mohammad Athar, Partner & Leader at PwC. This year’s theme “Give Wings to Your Aspirations” inspired participants to push their limits, think innovatively, and take bold decisions. From strategic business challenges to artistic and cultural showcases, the event provided a holistic platform for students to explore, engage, and excel.

BIMTECH’s clubs and conduits curated a diverse range of competitions at VIHAAN’25, challenging participants in problem-solving, managerial decision-making, creativity, and sustainability awareness. The flagship event, Best Manager, tested leadership across 10 rigorous rounds, while Crime Enigma 3.0 engaged detectives in a thrilling murder mystery. Sustainability took center stage with Sustainopoly and Ecolution, integrating CSR and a Model UN session.

Business acumen shone in StratVyuh 4.0, CosmoMogul, Deal Breaker 3.0, and Ecoinfluence, covering strategy, international trade, stock trading, and economics. Marketing enthusiasts battled in Dhindora, Hype Station, and Ad-Angles, testing branding, advertising, and creative storytelling. Finance and operations were highlighted in Fix Your Finance, The Assurance Arena, and Operatopolis 3.0, focusing on BFSI, financial literacy, and real-world business challenges.

On this special occasion, Dr. Prabina Rajib, Director of BIMTECH, shared, “VIHAAN is more than just a management fest; it is a dynamic learning experience that pushes students beyond textbooks and conventional academics. With talent converging from across institutions, it fosters confidence, strategic thinking, and creative problem-solving. By competing, collaborating, and showcasing their skills on such a grand platform, students not only overcome hesitation but also gain invaluable insights into their strengths and areas for growth, preparing them for the challenges of the real world.”

Global Quest blended diplomacy with a treasure hunt, while Cognicioun’25 pushed participants’ general knowledge limits. Artistic and cultural expression thrived in Bailamos, Goonj, War of Bands, and Legends of Hidden Tale, showcasing dance, music, and storytelling. Synergy Circuit emphasized team-building through interactive games, Data Vishleshan tested analytical prowess, and Dual Perspective encouraged visual storytelling through photography. With innovation, strategy, and skill at their core, these events celebrated intellect, creativity, and collaboration.

Dr.Manosi Chaudhuri, Convenor of Vihaan, shared that Vihaan was powered by Unstop and the event’s success was amplified by the generous support of Title sponsor Pilot Pen India, Associate Partner MCX, and other sponsors like Nevada Waters, Burgrill, Chai Garam, Belgian Waffle, Chandrakala, Rice Box, Union Bank of India, Axis Bank, Bank of Baroda, Skilled Sapiens, Dennison, StockEdge, SuperDogs, KUHOO, M S Finline, HSSC India, Nura, Safexpress and media partner StartupNews, ensuring a seamless experience.

With intense strategy battles, artistic showcases, and unforgettable musical moments, VIHAAN’25 embodied the spirit of competition, creativity, and camaraderie. As the curtains close on this spectacular edition, anticipation for VIHAAN’26 is already building, promising an even bigger and more thrilling celebration next year.

Inspired by its founders Late Basant Kumar Birla and Sarala Birla, BIMTECH pioneered innovative programs like PGDM, PGDM-International Business (IB), PGDM-Retail Management (RM), and PGDM-Insurance Business Management (IBM), nurturing individuals into global leaders. Also, BIMTECH is now AACSB accredited, joining the Ivy League of Top Globally Recognized B-Schools. Fostering a symbiotic relationship, the institute excels in management education, supported by its globally placed robust network of over 8000 alumni.

A woman’s ‘affair’ with ‘love’ and real ‘diamonds’ is timeless. In fact a ‘real diamond’ is the troika of the ‘love duets’ in her life!

The diamond desire mania starts from her early years. For example a girl’s ‘Forever Present’ father gifts her life’s first-ever real diamond to commemorate their growing up journey. After all, only a real diamond can best capture and preserve a girl’s best moments of life.

As a young adult, a girl seeks and finds love multiple times. Gen-Next is celebrating the discovery of their soul-mates with diamonds. Several leading diamond jewellery retailers have unveiled ‘Soul-Mate’ collections to capitalise on this trend. The logic is simple. The real diamond is symbolic and significant because these days, finding one soulmate from among millions is like a pin in a haystack.

Social media (especially dating sites) has expanded the world of Gen-Next and their chances of finding their chosen one has increased and become faster. But in reality, Gen-Next has become lonelier and it is struggle to discover the one truly meant for a girl in a pack of millions. So finding your partner is a celebration akin to finding a natural diamond.

The third phase of her woman is one when she gets ready to transition towards starting her householder life. The most significant moment in this journey is when her lover proposes to her with a real diamond.

What’s my marriage and relationship worth? – asks every girl and woman. A woman projects the value of the real diamond gifted to her on to herself. She tells herself, “He is giving me diamond of great value as he values me greatly.” The real diamond adds to her self-confidence, self-belief, self-worth and self-esteem. A real diamond cements the relationship of millennials as they grow older in their fast-paced world. Your diamond will reveal if you are the ‘real love’ of your partner or just a substitute.

Therefore a natural diamond gifted to a girl/woman is as unique as her relationship with her loved one. Relationships are one-to-one and never shared or mass — therefore only a natural diamond can capture the serendipity of a relationship and commitment.

For women, there are several moments or culturally relevant occasions of showing love for self, family and friends and self-celebration showcasing their independence or personal/professional milestones. These include engagement ceremony, marriage, anniversaries, festival time, friendship days, baby shower, new home ritual, love for children, etc. Real diamonds signify each one of these occasions.

Just as a woman finds several moments in life to love and live, diamonds have been her best friends forever (BFFs).

Cancer treatment has evolved significantly over the years, with radiation therapy playing a crucial role in improving patient survival rates. Traditional radiation therapy has been a reliable approach for targeting malignant cells while minimizing damage to surrounding healthy tissues. However, newer advancements such as FLASH radiation therapy are generating excitement in the medical field. This groundbreaking technology delivers radiation at ultra-high speeds, potentially transforming cancer care by reducing treatment times and minimizing side effects. But who stands to benefit from this innovation, and is it truly the future of radiation therapy? Let’s explore its potential, benefits, and challenges.

What Is FLASH Radiation Therapy?
FLASH radiation therapy is an advanced form of radiation treatment that delivers an extremely high dose of radiation—100 to 1,000 times faster than conventional methods. Traditional radiation therapy requires multiple sessions over several weeks, whereas FLASH can achieve comparable, if not superior, therapeutic effects within seconds. The underlying principle is that delivering radiation at such an accelerated rate induces a phenomenon known as the FLASH effect, which protects normal tissues while still effectively eliminating cancer cells.

How Does FLASH Work?
The key mechanism behind FLASH therapy is its ability to induce differential biological responses between healthy and cancerous tissues. Unlike conventional radiation, which gradually damages both normal and cancerous cells over prolonged exposure, FLASH’s ultra-rapid dose rate reduces damage to surrounding healthy tissue, while maintaining high tumor control.

Potential Benefits of FLASH Therapy

1. Reduced Side Effects: The FLASH effect appears to protect normal tissues from radiation-induced damage, potentially reducing common side effects such as fatigue, skin irritation, and organ toxicity.
2. Shorter Treatment Duration: A process that typically takes weeks could be completed in a single session, improving patient convenience and compliance.
3. Increased Tumor Control: Studies suggest that FLASH therapy retains or even enhances its ability to destroy tumors, making it a strong alternative to traditional methods.
4. Improved Quality of Life: With fewer side effects and less time spent in treatment, patients can recover more quickly and return to their daily lives sooner.

Who Is Eligible for FLASH Radiation Therapy?

FLASH therapy is still in the experimental stages, and eligibility is currently limited to clinical trials. Researchers are evaluating its effectiveness in treating various cancers, including lung, brain, and head & neck cancers. Patients with tumors near critical organs, where minimizing collateral damage is essential, may particularly benefit from this therapy once it becomes widely available. Additionally, those who require shorter treatment durations due to medical conditions or logistical constraints could see significant advantages from FLASH therapy in the future.

Is FLASH the Future of Radiation Therapy?
While still in its early phases, FLASH radiation therapy has the potential to revolutionize cancer treatment by offering faster, more effective, and less toxic therapy options. If ongoing clinical trials continue to show positive results, it could become a game-changer in oncology, leading to improved patient outcomes and redefining how radiation therapy is administered.

Conclusion
The future of radiation therapy may very well be FLASH, offering a new era of precision medicine that enhances both effectiveness and patient experience. As technology advances and clinical trials progress, FLASH therapy could become a mainstream treatment option, transforming the way we approach cancer care.